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THE AWARD-WINNING PUBLICATION OF THE OAKLAND METROPOLITAN CHAMBER OF COMMERCE

Linked Learning – Chamber takes the lead Page 3

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March 2016

www.oaklandchamber.com | VOL XXXVIII NO. 3

Oakland’s City Council in action

Chamber welcomes new members

News affecting business Page 5

Pages 8-9

UCSF Benioff Children’s Looking ahead to new outpatient center Page 11

Chamber calendar of events Networking that works Page 23

OAKLAND BUSINESS REVIEW

Visit www.oaklandchamber.com for more business opportunities, news and event registration.

> Chamber’s 2016 Economic Summit to explore reasons for ‘Choosing Oakland’ Mayor LIbby Schaaf

Ruben Hernandez

Eric Tao

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UILDING ON THE SUCCESS OF LAST YEAR’S EXPLORATION OF WHAT attracts businesses to Oakland, the Chamber’s 2016 Economic Summit will take a closer look at Oakland’s rapidly changing and expanding marketplace. Held in the morning of Friday, March 18, the annual Economic Summit will feature a comprehensive conversation about “Choosing Oakland.” The event will explore the reasons why businesses and investors are coming here, and why the longtime stewards of our economy are doubling down on Oakland. The summit will begin with a presentation from Cushman & Wakefield updating Oakland’s rapidly changing real estate market. Christopher Thornberg of Beacon Economics will present the much-anticipated update to the Oakland Chamber District Economic Indicators Report, an annual district-by-district in-depth analysis of Oakland’s economy.

Peter Weingarten

Denise Pinkston

Denis Ring

The event will also feature a panel discussion of representatives from businesses who have chosen Oakland to discuss what brought them here, what they hope to accomplish, and what makes Oakland special. The panel will include Denis Ring of OCHO Candy, Peter Weingarten of Gensler, Eric Tao of AGI Avant, and Denise Pinkston of TMG Partners. Ruben Hernandez of devlabs will moderate the panel. Mayor Libby Schaaf will welcome the speakers and attendees. The summit will be held at the Kaiser Center Auditorium, 300 Lakeside Drive, on March 18, with registration beginning at 7:30 a.m. The event will begin at 8 a.m. and continue until 10:15 a.m. Breakfast will be provided. To register, visit the Chamber’s website at www.oaklandchamber.com. ■

#oaklandadvantage

> BART GM Crunican to speak at Women in Business Grace Crunican, who was appointed general manager of the San Francisco Bay Area Rapid Transit District (BART) in 2011, will be the guest speaker at the East Bay Women in Business Luncheon on Friday, April 1. Prior to coming to BART, Crunican was director of the Seattle Department of Transportation for eight years, the director of the Oregon Department of Transportation for five years, and the deputy administrator for the Federal Transit Administration for three years. Crunican recently released a new book, “Boots on the Grace Crunican Ground, Flats in the Boardroom: Transportation Women Tell Their Stories,” which details the rise of 18 pioneering women in transportation who tell their stories in their own words. One of the books will be raffled off at the luncheon. Those who attend the luncheon will also be eligible to win two Southwest Airlines tickets to anywhere that Southwest flies in the continental U.S. The winner will be selected at the October luncheon, and you must be present to win. For more information, visit www.oaklandchamber.com. ■

> A big Chamber welcome to new member Pandora Pandora’s longstanding commitment to Oakland has been both broad and deep. From its outwardly facing employee philosophy, to its community and philanthropic commitments, it has been a catalyst in the transformation of Oakland’s uptown district. Pandora’s partnership with the Chamber in our 2015 inaugural “Oaklanders Talk Tech” series catapulted our tech report to a must read for local Oakland tech information. We look forward to our continued partnership with this important Oakland player. ■

> An exciting new look After months of consideration and input from the Board of Directors, staff, and members, the Chamber of Commerce is excited to reveal our new look – a new logo. The clean, classic logo is distinct and recognizable and is one component to the Chamber’s rebranding. The Chamber thanks Oaklandish for incorporating all of our input into a beautiful finished product. ■

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> Francis named Port’s director of aviation The Port of Oakland has named Long Beach Airport Director Bryant Francis as its new Director of Aviation. A 20-year aviation executive, Francis takes over as head of Oakland International Airport. He replaces Deborah Ale Flint Bryant Francis who left last June to become chief executive officer of Los Angeles World Airports. Francis will lead a staff of 216 responsible for the operation of the San Francisco Bay Area’s second-busiest airport. He was selected from more than 100 candidates in a nationwide search. Aviation is one of three principal business lines at the Port along with Maritime and Commercial Real Estate. Annual passenger traffic at Oakland International Airport increased 8.4 percent in 2015 to 11.2 million travelers. Francis has been director of Long Beach Airport since January 2015. He was previously director of airports in Shreveport, La. He also served in executive capacities at airports in Boise, Detroit and Palm Springs, and began his career in Atlanta. ■

Names in the news • Chamber members are invited to join Building Opportunities for Self-Sufficiency (BOSS) for a graduation ceremony of the Career Training and Employment Center, which provides education, training, transitional work experience, and job placements to homeless, disabled, and formerly incarcerated individuals. The event, which honors men and women who have overcome serious hardships and are rebuilding their lives with gainful employment, will be held on Thursday, March 24 from 6 to 8 p.m. at the First Unitarian Church of Oakland, 685 14th St. For information visit www.self-sufficiency.org. • The East Bay Regional Park District has named Ana Alvarez, a parks official for the city of San Francisco and a longtime advocate for sustainability and civic engagement, as the District’s first deputy general manager. Alvarez will handle day-to-day oversight of the four executives responsible for finance, operations, planning, land acquisition, stewardship and development, and human resources. She will also help navigate long-term planning, as the Park District continues to expand and be a leader in environmental stewardship. ■

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> What is the East Bay Linked Learning Hub of Excellence? The Oakland Metropolitan Chamber of Commerce, in partnership with school districts, community colleges, and industry employers from Contra Costa to Hayward, is actively addressing the need to align educational opportunities with the workforce needs of industry in the region. A prime example of the Chamber’s work is the recently launched East Bay Linked Learned Hub of Excellence, a multi-year initiative made possible with the support of the James Irvine Foundation. Part of the broader effort underway in California known as “Linked Learning,” the initiative integrates academics with career-based learning and real-world workplace experiences. The Chamber’s role in the program is to serve as the central anchor organization that connects education, industry, and government partners to further develop work-based learning in the region. As the program’s lead and anchor intermediary in the East Bay, the Chamber is responsible for developing and coordinating regional strategy to create and strengthen career pathways. The overall goal of the Chamber’s effort is to create more and better career opportunities for our region’s young people.

that may be contacted for more information about education and industry partnerships. Courtney Riley (criley@oaklandchamber .com) serves as the Linked Learning Program manager, with a focus on working with and developing new education partners to scale Linked Learning practices. Mark Butler (mbutler@oakland chamber.com) is the Hub’s Industry Engagement Director and works with regional industry employers to connect them with work-based learning opportunities. ■

What is a career pathway? A well-developed career pathway is a strong partnership with education, industry, and government partners that systematically builds awareness of, interest in, and skills for high-demand jobs. By way of example, a career pathway may initially begin with a workplace tour or career fair to build awareness of the range of available careers. It might then include a job shadow to allow individuals to further explore career opportunities. From there, the next step in a career pathway might be a paid internship to allow students to further develop their skills. Finally, a career pathway might include a paid job featuring robust on-the-job training to allow students to develop a mastery of job skills. Career pathways can be developed for a range of industries based on industry needs. The Chamber’s The East Bay Hub of Excellence role in the program is in the process of developing is to serve as the career pathways for the following sectors: computer science, central anchor oradvanced manufacturing, ganization that conhealth care, cyber security, and transportation and logistics. nects education,

industry, and government partners to further develop work-based learn-

Get involved: Education and industry partnerships The Chamber has hired two East Bay Linked Learning Hub of Excellence staff members

ing in the region. ■

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> Consider yourself worthy of a ‘net worth’ by Deborah Hoke Smith

The term “net worth” is not reserved only for those on Forbes Magazine’s list of wealthiest Americans. While it may not be something you’ve ever thought about doing, or needing, for yourself, there are many good reasons to calculate what you are worth. Here are a few things to consider:

• Financial and retirement planning. With your net worth as a baseline indicator, you can set financial and retirement goals more easily, and realistically. While net worth is just a snapshot of any given moment in time, by checking it on an ongoing basis – either quarterly or annually – you can monitor progress towards your goals. And, you can see where you may be off track or unrealistic in your assessments for what you can achieve and when. • Protect against pitfalls. Evaluating your net worth early in the financial planning process can help you avoid issues with your financial strategy and also course correct as needed. If you take the time to calculate your net worth for no other reason, it is to protect against making incorrect assumptions that could lead to a major financial mistake. • Credit worthiness. Before extending credit, banks and mortgage lenders always use net worth as a key indicator of your ability to collateralize the debt and repay the loan. And while a third party may calculate it for you, it is smart to figure out your own prior to meeting with a lender. Taking the time to be thoughtful in your list of assets and estimates will make for a more productive first meeting and potential outcome. If you haven’t yet figured out your net worth, it’s easy to get started, either on your own, with help from a banker or by accessing online tools such as Quicken or Mint. • First, start by adding up all of your assets. This includes cash, savings accounts, investments, real estate and other valuables. Keep in mind that to

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get accurate estimates for some collectibles, such as antique furniture or classic cars, a third party may need to be consulted. • Then, add up your liabilities – debt, including mortgages, credit cards and auto loans. • Subtract your liabilities from your assets. You now have your net worth. In addition, it is wise to calculate your liquid net worth on a fairly regular basis. This helps to predict your immediate cash flow to manage short-term obligations and financial purchase decisions. Liquid net worth includes all of your assets that could be converted to cash quickly, such as checking and savings accounts, CDs, money market funds and most securities investments in non-retirement accounts. Subtract any bills that have to be paid within the next 30 days or so, and you have your liquid net worth. For all of the planning and predicting we do, there will be times when your net worth or liquid net worth takes a negative turn. It most likely is not a reason to panic but is important to take note of, and adjust. Specific instances such as stock market fluctuations, recent repayment of a major debt, making a significant career change, or taking some time off from work are just a few reasons or moments in time when net worth can be negatively impacted. The point of understanding, calculating, and monitoring your net worth over time is to guide your financial planning process and to ultimately provide peace of mind. Spending time to calculate your net worth may be one of the best financial moves you ever make. ■ Deborah Hoke Smith is director of Wealth Management & Trust at Bank of Marin.


> ‘Mayor…asked me to come home,’ says Landreth by Aly Bonde

February’s Inside Oakland Breakfast Forum featured an in-depth discussion with Oakland’s City Administrator Sabrina Landreth. An Oakland native and veteran city staffer, Landreth served as Oakland’s Budget Director and Deputy City Administrator before leaving to become Emeryville’s City Manager.

“Emeryville was a great experience, but the Mayor called and asked me to come home,” Landreth said. She started her tenure on July 1 with the initial goal of bringing stability to an office that has seen significant turnover in recent years. She said it was obvious that the city’s 5,000 employees were beleaguered by the instability and she spent significant effort getting them back on board. She also negotiated overdue pay raises and encouraged an open-door policy and exchange of ideas. “I’m finally starting to feel the organization take a breath,” she said. Landreth highlighted the importance of increasing the city’s sales tax base, which right now is heavily dependent on gas stations and convenience stores. The city is looking at a number of ways to get anchor tenants into Oakland, both local businesses and potentially big box stores as well. She also said that it’s important not to become reliant on commodities that Sabrina Landreth are shifting to primarily online sales. While the city is technically entitled to a portion of those online sales taxes, compliance has been somewhat spotty. She said it’s also critically important to increase the number of hotel rooms in Oakland and hopes that the hotel projects being planned currently come to fruition soon. Both Landreth and the team she brought in with her – many of whom have experience working in neighboring cities – have also focused on regional cooperation. One of the most valuable things about having left Oakland for a time was the experience of what it’s like to have Oakland as a neighbor, she said. It underscored the fact that many of the city’s challenges are regional and can only be solved by reaching out and working with other cities. When speaking about housing, Landreth said she is excited to see 15,000 units in Oakland’s pipeline, and hopes those are able to come online before there is a downturn in the economy. She also spoke about the potential for an infrastructure bond on the ballot in November, which the Council and the Mayor have been considering. Oakland has a $500 million backlog on street repair and repaving and a similarly significant backlog on public facilities and parks. “Your physical environment is important,” she said. “It really does affect your mood and productivity.” The discussion was part of the Chamber’s monthly Inside Oakland series – a public forum for Chamber members and their guests featuring public and private decision makers who affect Oakland. The next Inside Oakland will be held on Friday, April 22 and will feature District 2 City Councilmember Abel Guillen. For reservations and more information, visit www.oaklandchamber.com. ■

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CITY COUNCIL CORNER by Aly Bonde

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Editor’s note: The following is another in the continuing series of stories from Aly Bonde, the Chamber’s public policy director, on the projects and discussions at Oakland’s City Council meetings. This report covers Council activity since Jan. 1, 2016. ■

• The City Council passed an ordinance to declare a shelter crisis, which allows for a more flexible set of building and health requirements in certain public facilities to expedite projects to shelter the homeless. They also allocated an additional $180,000 expansion of emergency winter shelter beds. The funds will provide an additional 45 beds at St. Vincent de Paul, additional case management, winter shelter outreach, transportation to the shelter, emergency motel funds for homeless families, and rapid rehousing subsidies. • The Council passed several pieces of legislation enabling the creation of the Bay Area Bike Share program, which is expected to launch in Oakland in the summer of 2016. A grant for $660,616 from the Transportation Fund for Clean Air is paying for staff and permit fees for Oakland to host 850 bicycles at approximately 70 stations for point-to-point bicycle trips within the Oakland service area. The regional bike share system will also operate in the cities of Berkeley, Emeryville, San Jose, and San Francisco. • The Council also allocated an additional $350,000 in Transient Occupancy Tax funds collected from Transient Residential Hosting Platforms (AirBnb, Homeaway, etc.) to be directed toward affordable housing for the next two years. This amount is over and above the $500,000 already included in the budget. Vice Mayor Anne Campbell Washington said part of the intention is to signal that the city sees a nexus between the housing crisis and rental units being taken off the market to be used as short-term rentals. Councilmember Rebecca Kaplan said the city must find a way to regulate these companies – particularly those operated by owners of multiple properties – and bring more of them into tax compliance. • The City Council was scheduled to consider approval of a contract with Environmental Science Associates (ESA) for $208,000 to study the potential health effects of exporting coal at the former Oakland Army Base. About 100 members of the public came to voice their opposition to hiring ESA, which they claim has a reputation for facilitating projects of this nature. Before the item was heard, the Council announced that they would not take action on the item that night in order to incorporate input received from the public. Mayor Schaaf sent a letter to Councilmembers earlier that day requesting the item be postponed to further evaluate other, potentially more effective options. Staff said they would return with the item at the first meeting in April. • The Council passed an ordinance amending Ellis Act eviction requirements to extend relocation payments to all households regardless of income, set the base amount of relocation payment at $6,500 per studio/one-bedroom, $8,000 per two-bedroom, and $9,875 per three-bedroom. An additional payment of $2,500 per unit for tenants who are seniors, disabled, low-income, or families with minor children is required. Half the payment must be made when the termination notice is given and the other half on move out. The previous requirement was for two months of rent and only applied to low-income households. Staff was previously instructed by Councilmembers in December to do further outreach to landlords about the item (specifically with East Bay Rental Housing Association), but appears to have done very little. At EBRHA’s request, however, staff did add a provision that tenants must sign a statement agreeing they will not contest the eviction in order to receive the payments. ■

Aly Bonde is the Chamber’s director of public policy.

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> Solve your tax problems now! by Jong Lee Penalty abatement involves reduction or elimination of some or all of the penalty amounts the IRS has added to your unpaid tax liability. The most common penalties taxpayers incur are the Failure to File (FTF) Penalty and the Failure to Pay (FTP) penalty, and the Accuracy Related Penalty. Jong Lee

The FTF penalty accrues at 5 percent per month times the tax due amount. FTF starts from the due date of the return and runs until the return is filed or until the penalty reaches a total of 25 percent, whichever comes first. The FTP penalty accrues at .5 percent per month times the tax due amount. FTP starts from the due date of the return and runs until the tax due is paid or until the penalty reaches a total of 25 percent, whichever comes first. Unpaid tax amounts also accrue interest charges until the tax is paid. And to add insult to injury, the penalty amounts are also subjected to interest accruals until they are paid. The result is that after just a couple of years the unpaid tax on an unfiled return can easily There are times double the amount you have to when the penalty pay. and interest The accuracy related penalty additions cause is typically 20 percent of the the tax problem unpaid tax and generally arises to become in connection with the audit of insurmountable return. Multiple penalties your with them are added as the IRS finds them included. If you appropriate. They may, for examfind yourself in ple, assess the Accuracy Related this situation penalty and the Failure to Pay and you have penalty. reasonable cause, There are times when the you may be well penalty and interest additions off to seek cause the tax problem to abatement of all become insurmountable or part of the with them included. If you find penalty amounts yourself in this situation and you and the related have reasonable cause, you may interest. ■ be well off to seek abatement of all or part of the penalty amounts and the related interest. You cannot have the interest on the tax itself abated, but the interest on the penalties is removed along with the penalty that was the basis for the assessment. If you can’t pay because the debt has grown due to the addition of IRS penalties, this may be the best way to make it manageable. You must demonstrate that you had reasonable cause for failing to pay or file returns timely. Note – There is a first time abatement policy that benefits taxpayers who have been compliant with their filings for the most recent three years or longer. The IRS does not promote this program, but it is available to those who are informed enough to request relief under these provisions. Currently Not Collectible (CNC) is a status that relieves the pressure of enforced collection. CNC is important because even though it does not solve your tax problem it does stop devastating collection actions. Further, it is possible for the Statue of Limitations on collection to run out while you are in CNC status. CNC applies when you can’t afford to pay anything to the IRS. Like taking aspirin for a headache, CNC does not end the problem, but lets you get through it. It does not address the cause of the headache, but buys time to work on a solution

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and relieves adverse actions temporarily. When you are in Currently Not Collectible status, penalties and interest continue to be added. Therefore, your balance due is growing; however, there is no enforced collection action taking place. We at The Lee Accountancy Group have years of experience handling client’s issues with the IRS. We make it so our clients don’t have to say a word to an IRS agent to resolve their issues. If you would like to know more about IRS penalty abatement, contact us. ■ Jong Lee, DBA, CPA, CFF is president of The Lee Accountancy Group in downtown Oakland. He can be reached at (510) 8367400.

> A Reception with a flair The Chamber’s After Five Reception in February took on an exotic look when it was hosted by Ozumo Oakland, located in Oakland’s Uptown District at 2251 Broadway. The restaurant boasts Oakland’s largest sushi bar, a traditional robata grill, an alluring dining room and sake lounge as well as three private dining rooms and chef counter seating. An extensive offering of proprietary sakes, wine and signature cocktails complement the menu, making this a destination for connoisseurs of libations as well as discerning epicureans. Below, at the Reception, Ozumo General Manager Ace Chon (left) welcomes Chamber Chairman of the Board Mark Everton. Save the date for this month’s After Five Reception, which will be held on Thursday, March 24 at Albany Bowl, 540 San Pablo Ave. in Albany. ■


> Pop music and the wonky world of webcasting by Daniel H. Senter In February, two of pop music’s biggest stars, Rihanna and Kanye West, exclusively released their new music through the Jay Z-owned music service, Tidal, initially opting out of other popular services like Spotify and Apple Music. Last year, Adele and Taylor Swift similarly did not permit Apple Music or Spotify to stream their new music. However, their music was still widely available on the Daniel H. Senter Internet through services like Pandora and iHeartRadio, even though the artists did not approve streaming through these services either. Increasingly, the decision of mega pop stars to withhold their music from certain popular music services is revealing a previously little noticed legal distinction – the law treats so-called interactive music services like Spotify and Apple Music very differently from non-interactive music services like Pandora. Coinciding with this pop music trend, and highlighting the legal distinction between online music services, the federal Copyright Royalty Board (a three-member federal judge panel, the “CRB”) released the full text of its webcasting determination in February 2016, which establishes new rates that non-interactive webcasters like Pandora must pay to stream songs over the Internet. The decision only sets new rates for non-interactive services. Non- interactive services are allowed to simply pay a statutory fee set by the CRB to stream music. Interactive services like Spotify, Apple Music, and Rhapsody, which are considered to directly compete with traditional music industry sales outlets than non-interactive services, must directly negotiate with the rights holders to gain permission and establish a price to stream music. This is the reason why artists like Kanye and Rihanna have been able to withhold their music from Spotify but not from Pandora. The CRB’s new commercial rate is $0.0017 per performance (i.e., the rate paid per song, per listener) for non-subscription streaming and $0.0022 per performance for subscription services. This equates to

approximately one-fifth of one cent per performance. So if there are five people listening to a song, the fee is about one cent per play. That does not sound like much, but it can add up, especially when there are thousands of listeners to each song. The rates were generally well-received within the webcasting industry by all but small webcasters. Large commercial webcasters saw their rate significantly decrease for their free, ad-supported services; Pandora and other “pureplay” services had their non-subscription rate increase and subscription service rate decrease (representing an overall 15 percent “blended” increase for Pandora); non-commercial stations’ rates were largely unaffected; and small commercial webcasters experienced a significant increase. SoundExchange, and the rights holders it serves, argued for much higher rates. The decision is appealable to the U.S. Court of Appeals. While the CRB’s decision may not register as big news anywhere but inside the wonky world of webcasting, it highlights a critical distinction between interactive and non-interactive webcasting

services, which is of ever-greater importance within the pop music world. ■ Daniel H. Senter is an intellectual property attorney at Donahue Fitzgerald LLP, one of the East Bay’s leading law firms for business. Senter represents individual and corporate clients in copyright filing and enforcement, international and domestic trademark filing, and IP and business litigation. He has a keen interest in music and entertainment, and provides pro bono legal assistance to local artists through California Lawyers for the Arts and produces concerts through The Bay Bridged.

> Cal State East Bay’s Oakland Center reopens Cal State East Bay’s Oakland Center celebrated its grand reopening on Feb. 12 with a reception hosted by President Leroy Morishita.

▲ At the re-opening and ribbon Over the last several months, cutting (left to right) – Kate the center at 1000 Broadway, White, director of CSUEB’s suite 109 in Oakland has Oakland Center and Continuing undergone an extensive Education; Debbie Chaw, vice expansion project to president for Administration accommodate the growing and Finance and CFO; CSUEB President Leroy Morishita; number of students and offerings. Carolyn Nelson, interim provost In addition to the expansion, the and vice president of Academic original structure has been Affairs; and Brian Cook, renovated to create a cohesive associate vice president of and modern feel between the old University Extension. and new. The renovated center includes three new spaces along the 11th Street side of the building, allowing for student-centric facilities, including a lounge and study areas. In addition, all of the existing classrooms have fresh carpet, paint and furniture. “We are proud of our 15 years in Oakland offering high-quality professional development, degree, and certificate programs to professionals from all over the Bay Area,” said Brian Cook, associate vice president of university extension. “This newly designed space transformed our existing center into a ‘mini-campus,’ which will provide us with the flexibility to support unique learning and training initiatives for our students. With this expansion, we look forward to increasing our capacity to support the growing workforce demands of the region for many years to come.” CSUEB’s Oakland Center serves the community as a conference center and corporate training facility. It is also home to degree programs such as the full-time one-year MBA, part-time Master of Social Work, and many continuing education certificate programs, including Paralegal Studies, Project Management, Nonprofit Management, Human Resource Management and a recently launched Social Media Marketing program. For more information on CSUEB’s Oakland Center, visit www.theoaklandcenter.com. ■

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Member update

NEW MEMBER PROFILES

> DIRECTORY

La Furia Chalaca

ADDENDUM The following is a list of new members of the Oakland Metropolitan Chamber of Commerce. Please refer to these members when you have a need for goods and services. Bayview Environmental 6925 San Leandro St. Oakland, CA 94621 (510) 562-6181 Daniel Panitz Email: dpanitz@bayviewenvironmental.com Environmental Services California CASA 663 13th St., Suite 200 Oakland, CA 94612 (510) 380-8571 Website: www.californiacasa.org Lara Kilpatrick Email: ikilpatrick@californiacasa.org Nonprofit Clausen House 88 Vernon St. Oakland, CA 94610 (510) 788-4320 Website: www.clausenhouse.org Jaynette Underhill Email: jaynette@clausenhouse.org Nonprofit DAL Technology 8105 Edgewater Drive, Suite 202 Oakland, CA 94621 (510) 273-2425 Website: www.dal-tech.net Bryant Fields Email: fieldsb@dal-tech.net Electrical Contractors Digital Image Design Incorporated 221 Washington St. Oakland, CA 94607 (917) 686-3274 Website: www.didi.com W. Bradford Paley Email: brad@didi.com Computer Hardware & Software Eos Human Resources Consulting LLC 4096 Piedmont Ave., Suite 614 Oakland, CA 94611 (510) 910-0500 Website: www.eoshumanresourcesconsulting.com Sara Skowronski Human Resources Consultants Gray, Greer, Shelby & Vaughn, LLC 4100 Redwood Road, Suite 377 Oakland, CA 94619 (855) 447-8552 Website: www.ggsvllc.com Kimberly Register Childs Email: krchilds@ggsvllc.com Consultants La Furia Chalaca – Peruvian Seafood Restaurant 310 Broadway Oakland, CA 94607 (510) 451-4206 Carlos Anton Restaurants

– continued on page 9

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At La Furia Chalaca Restaurant, we invite you to enjoy our wonderful cuisine, rooted in the traditions and customs of Northern Peru. La Furia Chalaca translates loosely as The Spirit of Callao – the center for fishing, commerce and trade of Northern Peru. Years ago, political conditions in Peru forced the migration of northern fisherman to Callao. The migrating fishermen and their families quickly reestablished their traditions and the Picanterias of Callao were born. Picanterias (family style restaurants) have earned their fame for the outstanding variety of traditional cuisine. This is reflected in our menu, which celebrates our Northern Peruvian heritage dedication to using only the freshest ingredients. La Furia Chalaca is located at 310 Broadway near Jack London Square. For information, call (510) 451-4206. ■

Premier Staffing Premier Staffing is a leader in talent identification and acquisition for growing companies. We partner with our clients to find the best talent to fuel their big idea and grow their business. For candidates, our team provides outstanding advice, coaching, and connections to optimize their career. Headquartered in San Francisco, we have offices in Oakland, the Silicon Valley, and New York City. Our placement expertise lies in the areas of Sales and Administration including HR and Operations. We bring a wealth of knowledge and success placing talent from entry to VP level in temp/contract, contract-to-hire and direct-hire roles. Please reach out if we can help fuel your career with opportunity or your organization with top talent. ■

SecureLion Security Services With over 40 years of combined management and field experience, SecureLion Security Services is capable of designating, implementing, and controlling a professional cost-effective program that will fit your needs and requirements. Our administration, operation and general procedures are consistent and conform to all state and federal requirements. We have developed a strong sense of teamwork, loyalty, and professional attitude within our organization, to provide the best service to all our clients. SecureLion Security Services carries an insurance policy that pays up to $1 million per occurrence in which it covers property damage, bodily injury, etc. Upon gaining your trust of award on the contract, our insurance carrier will provide you with a certificate of insurance designating you as the individual insured. We have a vast bilingual staff of security officers including males and females. We take great care in screening, testing and training our staff; this screening includes a pre-employment examination, written test, drug tests, D.V.M., employment history searches and a thorough computer criminal history investigation. If you are looking for exceptional and outstanding service, contact our security protection consultants and experience our advantages today – (888) 572-5545 or (510) 209-8928. ■

V2 Bio-Consulting Inc. V2 Bio-Consulting Inc. is classic management consultancy primarily focused on the Biotech and pharmaceutical industry, with real experience helping startups become established organizations in many industries. Our company’s foundations were developed in GxP Quality infrastructure, and manufacturing set-up and controls, but they boast a wide variety of skill sets. V2 Bio provides soup to nuts business management services to support any industry, including but not limited to: strategic consulting and facilitation, inclusive project management service, business systems consulting and change management support, quality assurance and controls implementations and audits, and manufacturing process engineering. The team is primarily based out of the San Francisco Bay and Seattle areas, but regularly travel globally working with clients both domestic and foreign. For more information, visit www.v2bio.com. ■


Member update

NEW MEMBER PROFILES

> DIRECTORY

Ozumo Oakland

ADDENDUM – continued from page 8

Mike and Nicole Wilhelm Two Tunnel Road Berkeley, CA 94705 (415) 846-3079 Website: www.movingtothebayarea.com Nicole Wilhelm Email: Nicole.wilhelm@sothebysrealty.com Real Estate Ozumo Oakland 2251 Broadway Oakland, CA 94612 (510) 286-9866 Website: www.ozumo.com Amanda Pinkham Email: apinkham@ozumo.com Restaurant Premier Staffing 1333 Broadway, Suite 1016 Oakland, CA 94612 (510) 452-2211 Website: www.pstaffing.com Amy King Employment Agencies, Services & Consultants SecureLion Security Services 1150 Manley Drive Tracy, CA 95377 (510) 209-8928 Website: www.securelion.com AJ Security Guard & Patrol Services SLATE Art LLC 473 25th St., Suite A Oakland, CA 94612 (510) 652-4085 Website: www.slateart.net Danielle Fox Art Consultants Subway Development San Francisco Bay Area Inc. 4302 Redwood Highway San Rafael, CA 94903 (415) 989-1866 Al Hibbard Email: al@letapgroup.com Real Estate Development & Investments SunCal 2392 Morse Ave. Irvine, CA 92614 (949) 777-4079 Website: www.suncal.com David Soyka Email: dsoyka@suncal.com Real Estate Development & Investments V2 Bio-Consulting, Inc. 444 28th St., Suite 21 Oakland, CA 94609 (240) 498-5030 Website: www.v2bio.com Greg Flood Consultants

Developed by restaurateur Jeremy James, Ozumo captures the best qualities of Japanese culture and cuisine creating a socially engaging atmosphere with sushi and robata staples paired with handcrafted cocktails, a full book of sake exploration and more. Ozumo is a type of location where you can take a culinary adventure into Japanese cuisine and visit as a local hangout with a sense of community. Innovative and contemporary, Ozumo's cuisine is offered in an elegant, modern Japanese design-inspired restaurant located in the heart of Oakland’s Uptown District (2251 Broadway). This sleek and sophisticated space boasts Oakland’s largest sushi bar, a traditional robata grill, an alluring dining room and sake lounge as well as three private dining rooms and chef counter seating. An extensive offering of proprietary sakes, wine and signature cocktails complement the menu, making this a destination for connoisseurs of libations as well as discerning epicureans. Ozumo is a manifestation of years of traveling and adventures through Japan with many members of the staff constantly engaging with Japanese culture and bringing new ideas to restaurant goers. Ozumo Oakland features a fully immersive environment where diners learn about food, beverage and culture while also enjoying the highest quality cuisine in a friendly environment. ■

REV REV was founded by business leaders with deep personal passion and decades of experience in the world of business and sustainability. When he launched Just Desserts 40 years ago, REV Chief Executive Officer Elliot Hoffman was at the forefront of a new movement toward socially responsible business. The success of that brand, along with others from that time, proved that social responsibility and sustainability make good business sense. REV continues that mission, with the goal to destroy the myth that sustainability costs money. REV’s Sustainability Circle® program integrates the best of sustainability with behavior change to accelerate business impact. Our services are a hybrid of education, expert resources and tools, and individualized consulting that empower organizations to get tangible value out of sustainability – enhancing employee engagement through purpose, saving money and resources, reducing risk, and building resiliency. The foundation of our services is a peer-learning model that engages like-minded businesses, municipalities, and institutions to learn together, share ideas, and inspire new thinking. The outcome of our flagship six-month Sustainability Circle program is a five-year Action Plan that details initiatives and Return on Investment, establishes the business case for sustainability, and drives a mindset of efficiency and sustainability into the culture of your organization. For more information, visit www.revsustainability.com. ■

Mike and Nicole Wilhelm Diverse, progressive, vibrant – all these describe the neighborhoods in Oakland, one of the most sought-after residential and commercial locations in the country and the world. If you’re looking to buy or sell a home in such a dynamic environment, we, The Wilhelms, will provide the expert guidance you need as you go through one of the most important decisions you'll make in your life. With our success as real estate investors, we have developed an intimate knowledge of the housing market in and around the San Francisco Bay Area. We know a good opportunity when we see one and we work at it until we get the results we want. We will do nothing less for you. If you're looking to buy or sell a home in such a dynamic environment, we will provide the expert guidance you need as you go through one of the most important decisions you'll make. We are married to real estate and we are passionate about this business that has given us much success and a deep sense of fulfillment over the years. We let this passion drive us in helping our clients achieve the best possible outcome. ■

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10 | OBR Oakland Business Review | www.oaklandchamber.com


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> UCSF Benioff Children’s Hospital Oakland breaks ground on 10-year Master Plan project

The groundbreaking took place on the site of the future home of the new outpatient center, at the corner of 52nd Street and Martin Luther King Jr. Way. On hand for the groundbreaking ceremony were UCSF Benioff Children’s Hospital Oakland President & CEO Bertram Lubin, MD; UCSF Health President and CEO Mark Laret; UCSF Chancellor Dr. Sam Hawgood, MBBS; Salesforce Chairman and CEO Marc Benioff; and UCSF Benioff Children’s Hospital Oakland Board Member Lynne Benioff. Among the state and local elected officials in attendance were California Governor Edmund G. Brown Jr., California State Assemblymember Tony Thurmond, Oakland Mayor Libby Schaaf, Oakland City Council President Lynette McElhaney, Oakland City Council members Dan Kalb and Noel Gallo, and Alameda County Supervisors Keith Carson and Wilma Chan. “We are thrilled to begin the next chapter in UCSF Benioff Oakland’s amazing journey,” said Lubin. “For over 100 years, the hospital has strived to provide the best medical care for our patients, and our Master Plan project will enhance the hospital’s ability to focus on family-centered care with new, modern, and seismically compliant buildings and technology.” Richard DeCarlo, senior vice president and chief operations officer for the hospital, is also the hospital’s master plan project executive. “Breaking ground on our new outpatient center represents another step in our plan to provide the highest quality medicine in state-of-the art medical facilities. We deeply appreciate the community’s support for our hospital’s future.” The OPC2 building will be a six-story, 89,000-square-foot outpatient center that will adjoin the present outpatient center ▲ Young patients get in on the action as they help to with clinics for cardiology, rehabilitation, neurology and other break ground on the new outpatient center. subspecialities. The entire master plan project also includes a rebuilding of the main hospital that will increase the number of patient beds to 210 on-site; create individual patient rooms; and add new surgical, diagnostic and treatment rooms, as well as support services and clinics. “The new facilities will provide a welcoming, modernized environment to support the outstanding work done by the physicians, nurses and other health providers who make UCSF Benioff Oakland one of the finest pediatric health centers in the country,” said UCSF Health’s Laret. “Providing this level of premier care is the highest priority for us.” The Oakland City Council unanimously approved the certification of the Environmental Impact Report for the hospital’s Master Plan in May of 2015. Prior to approval by the City Council, the hospital engaged neighbors, community leaders and families to create the most ideal construction plan to rebuild and modernize ▲ Architectural rendering of UCSF Benioff Children’s the hospital. For two years, Children’s hosted more than 30 commuHospital Oakland’s new, 89,000-square-foot outpatient nity meetings in order to ensure the hospital’s neighbors could center, currently under construction, as seen from above provide input on the modernization plan. Children’s addressed and the BART tracks at Martin Luther King Jr. Way and 52nd acted on the feedback it received in order to develop a plan that Street. would minimize disruption to the surrounding community. UCSF Benioff Children’s Hospital Oakland is part of UCSF Health, which also includes UCSF Medical Center, UCSF Benioff Children’s Hospital San Francisco, UCSF Faculty practice group, Langley Porter Psychiatric Hospital and Clinics, Benioff Children’s Physicians foundation and joint ventures with John Muir Health and an affiliation with Hospital by the Bay, as well as other partner and affiliated hospitals and healthcare providers throughout the Bay Area. For over 100 years, the hospital has demonstrated a strong commitment to the local community by addressing issues surrounding the social determinants of health, expanding pediatric research and providing young people with opportunities for future employment in the healthcare profession. Earlier this year, the hospital created the Center for Community Health and Engagement ▲ Architectural rendering of the UCSF Benioff Children’s to bridge pediatric healthcare with community needs by focusing Hospital Oakland campus after completion of a multion public policy, community relations, training and education, phase, 10-year expansion and modernization project, as grants and program development, and research. ■ seen from above Highway 24.

Rendering courtesy of TAYLOR Design.

UCSF Benioff Children’s Hospital Oakland marked the first milestone in its Master Plan construction and modernization project with a groundbreaking ceremony for its second outpatient center in late fall of 2015. Construction of the new outpatient center is the first phase of a 10-year expansion project that includes rebuilding and modernizing the hospital to meet seismic regulations and improve facilities for children, adolescents and their families.

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> Nine stories, 169 beds, countless patients to be served by Debra Barnes

Access to health care and medical treatment will soon become easier for some of the East Bay’s most vulnerable populations served by Alameda Health System (AHS), a countywide public health authority.

The new Acute Care Tower at Highland Hospital will open in April as a state-of-the-art facility for patient care and for teaching tomorrow’s doctors today via medical residency programs. It will also serve as a wonderful example of the good work that can be achieved when public and private partners work together to make the East Bay a vibrant, healthy place to live. The project was financed by the Alameda County Board of Supervisors with support from taxpayers, who were acknowledged at the tower’s dedication on Jan. 29. Generous donors and organizations were also acknowledged for their support in helping to fund some of the project’s essential equipment needs. Philanthropy continues to play a key role in making the new facility all that it can be both for today’s medical needs and for decades to come. Alameda Health System Foundation, the 501(c)(3) nonprofit raising funds for programs and services at AHS, has cultivated support from individuals, corporations and foundations for components of the new facility that will have a tremendous impact in the community: the Family Birthing Center and the Diagnostic and Interventional Services Center. The tower features a comprehensive Family Birthing Center with eight modern Labor, Delivery, Recovery and Postpartum suites to deliver the best birthing experience possible. A spacious Neonatal Intensive Care Unit is just steps away from the suites for newborns who need immediate care. The tower is also home to the Diagnostic and Interventional Services Center, an integrated hub for mammography, ultrasound, MRI and other digital imaging and interventional services. The center is equipped with the latest technology to support rapid and accurate diagnoses, shortening wait times and improving patient outcomes. Throughout the tower, private patient rooms, soothing décor and natural light contribute to a welcoming environment designed to promote healing and patient and family-centered care. Standing at nine stories and 250,000 square feet, the tower is part of a $668 million renovation project at Highland by the County of Alameda and joins the three-story, 80,000-square-foot Highland Care Pavilion, which opened in 2013. Celebrate the opening of the tower by participating in the Foundation’s Annual Gala – IMPACT: Nine Stories of Serving All – to be held Saturday, May 7, 2016 at Casa Real at Ruby Hill Winery in Pleasanton. Designated proceeds from the event will support priority needs in the new facility. Visit the Foundation website at www.foundationahs.org to learn how you can support the event and invest in the future of health care at Alameda Health System. ■

Debra Barnes

Debra Barnes is president of Alameda Health System Foundation.

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> Height-adjustable tables – For today’s workplace by Margee Witt

Desks have remained relatively unchanged for decades, yet the workflow and tools that we use have changed considerably. As a result, today’s office workers now face problems with the design of most desks. Considering the various risks of sedentary behavior, there is more need than ever for a simple yet sophisticated ergonomic solution.

Margee Witt

Height-adjustable tables can alleviate much of the stress placed on the worker’s body and encourage healthy posture throughout the day. Beyond health benefits, studies show that intermittent standing can increase productivity levels through a reduction in work break time. In fact, in one study, non-standers took an average of 47 percent more work breaks than standers, and the duration of work breaks was 56 percent longer for non-standers than that of standers. One fundamental change faced by the contemporary office worker is the standard work surface height. Most work surfaces are simply too high for the average employee. The population of office workers’ height range is from under 5’0” to taller than 6’6”. Regardless of the worker’s height, they almost all work at the same standard 29.5” desk height, which correlates to the seated elbow height of a 6’4” individual. It is clear that this standard desk height does not accommodate most office workers. In addition to desk height, the work style of contemporary office workers poses another challenge. Office workers have become increasingly sedentary due to the nature of their work, as most spend each day working at a computer. They also spend many hours of uninterrupted sitting at their desk, and sit during their commute to and from work. There are several studies that show that sitting can be detrimental to one’s health. Compounding this issue, studies have implied that while exercise might be beneficial for overall wellbeing, it will not offset the effects of sedentary behavior while working. Part of the solution lies in motion. Varying posture between sitting and standing allows different body segments to rest in intervals while eliminating the impact of prolonged static postures. Height-adjustable tables encourage workers to change their postures throughout the day, and have been linked to a variety of health benefits. Height-adjustable tables can be purchased from most office supply companies and are available in electric or counterbalance mechanisms. For more information on these tables and other office products, visit www.blaisdells.com or call (510) 4833600. ■ Margee Witt is president of Blaisdell’s Business Products.

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> Changing care needs in a changing world by Bryan Ricks

Our country is in the midst of a dramatic shift that you don’t hear much about on the nightly news. It is estimated that the current over-65 population of 44 million Americans will jump to roughly 70 million in the next five to seven years. That translates into a demographic shift from 9 percent of the population to over 21 percent.

Balancing these needs is even more complex than it sounds. Because they are related but often times handled via different agencies, the challenge of managing care needs can often become overwhelming for families. In anticipation of this, more health care providers are moving towards an “integrated care” model, where companies that address different facets of senior needs collaborate to create a holistic care community. Developing this type of resource will be critical to maintaining an effective and efficient care system and to accommodating the needs of our senior communities. Here’s an example of how this would work: Patient “A” suffers from dementia and has injuries after suffering a fall at

With this change in mind, the White House Conference on Aging (WHCOA) is pushing for public and private sector collaboration to cover the specific needs of our seniors, namely retirement security, healthy aging, long-term services and support, and elder justice. The health care industry is poised to play a very prominent role in effectively managing this Bryan Ricks

population shift. It’s no secret that Americans are living

longer in the 21st century, best illustrated by the fact that the over-85 age group is the fastest growing in the country. However, living longer comes with specific implications as needs change significantly with age. While leisure activities become the reality for some, many times physical maintenance for daily living becomes the focus for most seniors. For the health care industry, this means moving from infrequent or annual check-ups to regular doctor visits and management of acute conditions. This will create a greater demand on the staff at medical facilities, and a greater need for rehab and nursing facilities for patients managing long-term illnesses and chronic conditions. Also, families will need to determine if aging in place or a senior residence/assisted living facility is the right solution for their situations.

home. He is treated for his injuries and it’s determined he can rehabilitation at home, so the family is referred to a home health care agency for recovery. Rehabilitation is completed, but there are concerns that there is a risk to further injury due to dementia. The family is then referred to an in-home care service to provide an aide who specializes in dementia care. The aide is able to monitor the patient’s condition and advise the family or physician of any needs or changes. This will result in less instances of new health events and re-hospitalization and it will maintain the recovering patient in a safe, stable environment daily. It will be equally important for families to develop a plan for senior members as well – discuss whether there is a preference for aging at home or moving to a senior facility. Families must also understand their resources. While private insurance and Medicare provide for hospitalization and may cover rehabilitation, they do not always handle long-term needs. Purchasing long-term care insurance is a great way to provide for these needs, but buy it sooner

Caring for people at home

than later. It won’t be available

CareBuilders at Home provides

once you incur a chronic or long-

non-medical services to clients

term condition. Price out all

at home. The company’s focus is

options, consider desires and

on the individual and how it can

preferences and determine the best

help the client safely remain at

course of action as a family.

home and foster their

We are bound to witness a lot

independence as much as

of change in health care over the

possible. They never lose sight

next five years. However, if all

that the client is a person worthy

industry components (hospitals,

of respect and whose

nursing facilities, home health care,

preferences and dignity should

in-home care, assisted living

be a priority.

facilities) can act in collaboration

CareBuilders at Home, which

with families to create a broad

recently opened its Oakland of-

solution, we should be able to

fice at 400 29th St., suite 403,

provide for the needs of our senior

has a reputation of excellence

community. ■

achieved by serving the needs of their clients by providing them

Bryan Ricks is executive director of CareBuilders at Home, which has been serving clients for more than 30 years. The office is located at 400 29th St., suite 403, in Oakland. For more information, call (510) 628-8426.

with well-trained, qualified caregivers who really care about people and genuinely want to help them. The company’s mission is to become the most trusted provider of non-medical services in the community. ■

14 | OBR Oakland Business Review | www.oaklandchamber.com


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Health Care

> 50 years of helping to keep seniors healthy This year, Service Opportunity for Seniors/Meals on Wheels celebrates 50 years of supporting vulnerable seniors in Alameda County by providing a daily home-delivered meal and safety check-in so they may live healthy and independently at home. SOS/Meals on Wheels was the vision of community activist Emma Vargas, who saw the need for home-delivered meals to isolated seniors. Vargas launched the program from an old church facility in Hayward, and within ▲ This gentleman is one of two years the nonprofit was 1,100 seniors who are served delivering 50 meals daily to frail daily by SOS/Meals on Wheels. seniors. SOS/Meals on Wheels has grown over the years to meet the demand for service, and in 2015 delivered 337,000 meals and served 1,600 seniors. Every day, SOS/Meals on Wheels provides 1,100 home delivered meals and safety check-in visits for seniors residing in the Alameda County communities of Castro Valley, Hayward, Oakland, San Lorenzo, and San Leandro. Sixty (60) percent of these seniors live in Oakland. The average age of Oakland seniors who are served by SOS/Meals on Wheels is 77 years old, but many are well into their 80s, 90s and even 100s with deep roots in the community. A simple hello, handshake or hug makes a world of difference to our seniors, many of whom spend most of their days alone. The daily check-in ensures seniors are safe and brings immediate help if needed. SOS/Meals on Wheels takes pride in knowing that it can brighten a senior’s day. Some of the tasty dishes served to a recipient are chicken pot pie, roast beef with gravy, sweet potatoes, and homemade soup. A registered dietician approves all menus and ensures every meal is low in fat and sodium. A 2015 Meals on Wheels of America study determined that seniors requesting and receiving services are significantly more vulnerable to hunger and isolation compared to other seniors. Staff and volunteers not only deliver meals but provide a much needed daily contact for the recipient. The number of Alameda County seniors living in poverty has grown 17 percent in the last five years. The Alameda County Social Services Agency and the Alameda County Health Care Services Agency are currently developing the 20172020 Plan for Older Adults and will strive to make Alameda County a place where older adults are valued, respected, and supported. SOS/Meals on Wheels’ vision is that it continues to expand and evolve so that it may serve every eligible senior who needs the support. SOS/Meals on Wheels is committed to serving every senior who needs the care and concern. For more information or to inquire about services, visit www.sosmow.org. ■

situations. Each month Alta Bates Summit and Eden transfuse approximately 1,400 units of red blood cells, 250 units of platelets and 300 units of plasma. “After blood is donated at a local blood bank, like the American Red Cross and Blood Centers of the Pacific, it is divided into separate components – red blood cells, platelets and blood clotting factors like plasma and cryoprecipitate,” says Dr. Shaieb. “These blood products are then tested for infectious diseases, like hepatitis and HIV, to ensure they are safe to be transfused.” All blood products are further tested by hospitals for compatibility with the patient’s blood. This precious resource must be stored and handled very carefully. Platelets only last for five days while red blood cells can be stored in a refrigerator for 35 to 42 days after collection. Plasma and cryoprecipitate can be frozen for up to one year. For more information regarding blood donations, contact one of the following donor sites: American Red Cross (Oakland): (800) 733-2767, or Blood Centers of the Pacific (San Francisco): (888) 393-4483. ■

> Give the gift of life – Donate blood Many of us consider the variety of options open to us in attempts to give back to our community. One donation benefiting many is often overlooked: the gift of life – donating blood. While you usually know where monetary or food donations go, do you know a single blood donation can save many lives? According to Annette Shaieb, M.D., medical director of clinical laboratories at Sutter Health’s Alta Bates Summit and Eden medical centers, your precious gift of life benefits multiple patients in need. “Blood is given to patients like premature babies in our newborn intensive care unit, cancer patients receiving chemo therapy, surgical patients and patients with severe infection or anemia,” says Dr. Shaieb. “Patients are given donated blood whenever they cannot make enough red blood cells, platelets, or clotting factors or if more blood is being lost than their body can produce.” Hospitals must ensure that blood and blood products are available whenever needed – and not just during emergencies and trauma

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> CASA – Giving foster

> What you can learn

children a voice

from customer surveys by Clayton Clabaugh

Every day in California, nearly 90 children enter foster care, having experienced the grave injustice of abuse or neglect. Studies show that nearly half of all children in foster care have chronic medical problems including toxic stress and trauma associated with abuse, neglect, and removal from one’s family home. California Court Appointed Special Advocate (CASA) Association’s mission is to ensure that children in the foster care system have both a voice and the services they need for a stable future. The Oakland-based office achieves this goal by strengthening the network of CASA programs throughout the state and advocating for progressive child welfare policy and practice. All too often foster children, youth and young adults get lost in the system and their critical needs go unmet. Their medical history, developmental milestones, and other important details go unaddressed. After entering the foster care system, they are likely to gain significant weight, exhibit disordered eating, and encounter barriers to engaging in physical activity. Foster children face dire outcomes in adulthood, including poverty, poor subjective health, mental health challenges, obesity, and cigarette smoking. Current and former foster youth are diagnosed with Post Traumatic Stress Disorder (PTSD) at rates as high as 25 percent, which far outpaces the rate for military veterans. California CASA and the network of local programs work to improve these children’s lives. Court Appointed Special Advocates (CASAs) are volunteers and ordinary citizens, doing extraordinary work. They stand with the child in court to make informed recommendations to the judge regarding the child’s best interests, including requesting referrals to critically-needed services. CASAs interview important adults in children’s lives, review their case files and medical records, and identify wellness needs. Children with CASAs are more likely to access necessary services, including medical care. Foster children need at least one consistent, caring adult relationship to work through their trauma, survive foster care, and grow into healthy adults. CASAs spend quality time with children weekly, reducing their isolation and increasing their sense of safety during a confusing, frightening time. California CASA, located in Preservation Park, serves a network of 44 local programs with more than 8,000 volunteers who advocate for more than 11,000 foster youth. The state office provides a wide range of services that strengthen CASA service, quality and impact throughout the state, allowing local CASA programs to devote more of their resources to directly ensuring the children they serve live better lives because they have CASAs by their side. The local CASA office in San Leandro recruits, trains and supports volunteers – people like you, the reader – to speak and act as advocates for the best interest of abused, neglected and abandoned children and youth in the juvenile courts of Alameda County. For more information or to get involved, visit www.californiacasa.org or call (510) 663-8440. ■

16 | OBR Oakland Business Review | www.oaklandchamber.com

In the hospital industry, they are called HCAHPS or Hospital Consumer Assessment of Healthcare Providers and Systems. In Cascade Training Centers, they’re called Customer Satisfaction Surveys. We are required by the American Heart Association (AHA) to collect anonymous surveys for classes where we issue AHA certifications for such as CPR, Basic Life Support for Healthcare Providers, ACLS, PALS and a few others. The AHA survey contains six questions covering the quality of the course content, applicability to work, method of presentation, classroom environment and quality of the instructor. A place for comments is provided for feedback. Cascade Training Centers kicked off a project to compile and analyze a subset of the surveys. A random set of 25,790 surveys covering a portion of the 2015 surveys collected in our Training Centers were pulled to get a picture of where we are now and where we need to improve. Results show that we do a pretty good job of training healthcare professionals – on a scale of 1 to 5 our average score is 4.87 and our lowest category was 4.85. This overall rating is one of the reasons why every year more and more hospitals and healthcare organizations choose Cascade as their training partner. Still, every batch of 2,000 surveys that came in had painful comments. A sticky manikin, the room was too cold, no hand sanitizer, or an instructor that rubbed a student the wrong way. But seeing the data compiled in a spreadsheet with comments included is powerful stuff. It drove some hard conversations, pushed various investment requests across the decision line and, as a result, the organization gets better, holes get plugged, and survey results continue to improve. Organizations can’t afford not to survey their customers and then take action on the data. The information is so vital that we added post-course surveys to all of the classes we offer, and results are delivered to the individual Training Center operations manager and the executive team every day. Our average NPS or Net Promoter Score, which is UCSF Benioff Children’s Hospital Oakland standardized customer loyalty (formerly Children’s Hospital & Research question across all industries, Center Oakland) is a premier, not-foris 86 percent for all of our eight profit medical center for children in locations. That’s higher that the Northern California, and is the only best overall 2015 NPS score hospital in the East Bay devoted 100 achieved by Costco. percent to pediatrics. Takeaway? Raise the quality UCSF Benioff Children’s Hospital bar on your business every year. Oakland affiliated with UCSF Benioff Ask your customers how you’re Children’s Hospital San Francisco on doing and how to improve. January 1, 2014. It has more than 250,000 Then take action. out-patient visits and 10,000 in-patient Cascade Training Center admissions each year, and is a national operates emergency medical leader in many pediatric specialties training centers in Washington, including cardiology, hematology/ Oregon, California, and oncology, neonatology, neurosurgery, Colorado. The Oakland Training orthopedics, pulmonology, and sports Center is located in City Center medicine. outside the 12th Street BART The hospital is one of only five ACS station at 1333 Broadway, suite Pediatric Level I Trauma Centers in the P100. ■ state, and has one of the largest pediatric

A national leader

intensive care units in Northern California. UCSF Benioff Children’s Hospital Oakland has 190 licensed beds, over 500 physicians in 43 specialties, more than 2,600 employees, and a consolidated annual operating budget of more than $500 million. It is also a leading teaching hospital with an outstanding pediatric residency program and a number of unique pediatric subspecialty fellowship programs. ■

Clayton Clabaugh is the director of marketing at Cascade Training Center.


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Health Care

> East Bay’s first robotic

> Sutter Health Plus –

exoskeleton helps rehab patients

A new choice in Oakland by Stephen H. Nolte

Sutter Health Plus, a not-for-profit HMO affiliated with Sutter Health, serves 37,000 members and offers competitively priced HMO products to individuals, families and employers in Alameda County and 13 other Northern California counties. Affordable, comprehensive benefits Sutter Health Plus’ affordable, comprehensive medical benefits provide coverage for hospitalizations, primary care, specialty care, outpatient services and prescription drugs, as well as preventive services at no additional out-of-pocket costs. The HMO offers three types of plans to value-conscious small and large employers and consumers: • Co-payment plans that feature a set dollar amount for seeking medical care • Deductible plans that include affordable monthly premiums with a set deductible that must be paid before co-payments NOTHER BIG PART or co-insurance • High-deductible of the Sutter health plans that may be paired with employerHealth Plus mission is offered Health Savings to enhance the wellAccounts for possible tax-saving opportunities being of its members and affordable monthly through wellness premiums.

A

The nationally recognized Acute Rehabilitation Program at Sutter Health’s Alta Bates Summit Medical Center now offers robotic exoskeleton therapy to help survivors of stroke, spinal cord injury and other forms of lower extremity weakness to walk again. Patented by Ekso Bionics – based in Richmond – the Ekso GT body suit adjusts dynamically to support a patient’s every step. It offers new hope for greater independence and a better quality of life for a broad range of patients with limited mobility caused by injury or illness. “One of the reasons we are in the top 2 percent of hospitals in the nation is the ability to offer therapies and equipment such as the Ekso GT to help our patients regain their mobility and improve their activities of daily living,” said Hussam El-Gohary, M.D., medical director of Alta Bates Summit’s rehabilitation program. The Ekso GT has changed the course of recovery in gait training and neuro-rehabilitation by enhancing the patient’s own motion and increasing therapists’ ability to help in rehabilitation. Exoskeleton therapy helps patients take more steps and walk more naturally. Patients also show significant improvement in overall health, mood, energy levels and engagement. “Our focus is on our patients and remaining in the forefront,” says Chuck Prosper, Alta Bates Summit chief executive officer and former physical therapist. “Thanks to this investment by Sutter Health’s East Bay philanthropic foundation, Better Health East Bay, we’re proud to be among the first in the Bay Area and one of only six hospitals in the state to offer this therapy.” The acute rehabilitation center is recognized by The Joint Commission’s Gold Seal of Approval and by the Commission on Accreditation of Rehabilitation Facilities for Stroke, Brain Injury Rehabilitation and Comprehensive Rehabilitation. Patients achieve their maximum recovery in a supportive and coordinated environment that increases independence and restores self-determination. They receive physical, occupational and speech therapy from teams of highly trained specialists. Intensive and interdisciplinary, the center cares for patients with significant functional impairments from brain injury, stroke, illness or other disorders. Highlights of the center on the second and third floors of the Merritt Pavilion in Oakland include: • Individualized behavior management programs • State-of-the-art therapy equipment • 12,000-square-foot treatment space • 58 patient rooms that are private and include bathrooms and showers • Daily visits from rehabilitation and medical physicians as needed • Outdoor therapy garden • Easy referral and admission process Each patient works with a rehabilitation care team on a personal treatment program to track progress and adjust as goals are reached. The rehabilitation plan of care is coordinated and carried out 24 hours a day by therapists, nurses, social workers and physicians. A dedicated staff of highly skilled professionals specializes in this intense level of rehabilitation. Families and caregivers are active members of the rehabilitation team. They are partners in planning for improvement and the transition to home. To learn more about acute rehabilitation at Alta Bates Summit, call (510) 869-6325 or visit www.altabatessummit.org. ■

programs. It offers

A high-quality network of doctors and hospitals one-to-one wellness The Sutter Health Plus coaching services for provider network includes many of Sutter Health’s tobacco cessation, nationally respected and stress management recognized hospitals, physician organizations, and healthy weight at surgery centers, outpatient lab services, urgent care no additional out-ofcenters and other health pocket cost to members. care services. The network includes Children’s Hospital Oakland and Sutter-affiliates Alta Bates Summit Medical Center in Oakland and Berkeley and Eden Medical Center in Castro Valley. Its primary and specialty care network includes providers in Sutter East Bay Medical Foundation and Brown & Toland Medical Group. Five conveniently located East Bay Urgent Care centers can address non-emergency health concerns including, colds, fevers, cuts and sprains. Visit sutterhealthplus.org/ providersearch to find providers and facilities. A focus on convenience, wellness An important component of offering compassionate, excellent service is member convenience. Sutter Health Plus offers new and returning member welcome calls to discuss benefits and health care access, and a 24/7 Nurse Advice Triage Line to assist members with medical concerns and appropriate levels of care. The plan also covers out-of-area emergency and urgent care, providing members with peace of mind knowing that regardless of where they are in the world, they’re covered in case of emergency. Another big part of the Sutter Health Plus mission is to enhance the well-being of its members through wellness programs. It offers one-to-one wellness coaching services for tobacco cessation, stress management and healthy weight at no additional out-of-pocket cost to members. A trained personal life coach provides a series of sessions to the member over the phone and they decide how to work together to meet the member’s health goals. Learn more For more information about Sutter Health Plus’ plans, benefits and services and for a list of broker partners, call Account Services at (855) 325-5200. You can also request more information online at sutterhealthplus.org/whychooseusbay/. ■ Stephen H. Nolte is chief executive officer of Sutter Health Plus.

MARCH 2016 | 17


SPECIAL SECTION

Health Care

> Ask an expert about heart disease symptoms by Vindhya Hindnavis, M.D.

Question: Are symptoms of coronary artery disease the same in women and men? Answer: Too often, women are unaware that coronary artery disease is a serious health risk, so they don’t get evaluated for heart disease, even though it could save their lives. Chest pain is a common symptom in men and women, but they often experience it differently. Men tend to feel sharp chest pain during physical exertion, while in women, chest pain may occur with exertion or with emotional stress alone. Women also may experience unexplained fatigue or shortness of breath. On average, women develop coronary artery disease 10 years later than men. This may be due to the protective role estrogen is thought to play in preventing heart disease. With menopause, estrogen levels drop, which may place women at greater risk for the disease. Dr. Vindhya Hindnavis Although men and women can have high LDL cholesterol, women naturally have higher levels of the “good” HDL (high-density lipoprotein) cholesterol than men, which helps remove the “bad” LDL cholesterol from arteries. So, low HDL levels in women are a serious risk factor for heart disease. African-American and Latina/Hispanic women have a greater prevalence of certain risk factors. The basics of coronary artery disease This type of heart disease occurs when fat and cholesterol, known as plaque, build up in the vessels that supply blood to the heart. The plaque narrows the blood vessels, which reduces the flow of blood. Most heart attacks occur when a blood clot forms on the plaque and cuts off the blood supply to the heart. What’s your risk? Common risk factors include: • Smoking • High blood pressure • High LDL cholesterol • Low HDL cholesterol • Diabetes • Lack of exercise Stress test often used to diagnose A cardiac stress test is often used to diagnose coronary artery disease by monitoring the heart’s electrical activity and pumping performance. However, even when their hearts are healthy, women are more likely than men to show irregularities during cardiac stress tests. This can create a false positive for heart disease, so doctors also use an imaging test to confirm the results of stress tests in women. If you are diagnosed with the disease, many effective medications and interventions are equally successful in men and women. How to keep your heart healthy Prevent a heart attack by catching heart disease before symptoms begin. Have your cholesterol and blood pressure levels checked regularly beginning at age 45. You can also reduce your risk for coronary artery disease by: • Maintaining a healthy weight • Eating a diet low in fat, salt and simple sugars • Exercise regularly (at least 30 minutes, five times a week) • Quit smoking • Maintain optimal cholesterol and blood pressure values ■ Vindhya Hindnavis, M.D., a member of the Sutter East Bay Medical Foundation, is board certified in cardiovascular disease. She sees patients in Oakland.

18 | OBR Oakland Business Review | www.oaklandchamber.com


> An ounce of prevention by Brian Ripley

Everyone understands the value of lawyers if you are sued or need to sue someone who has damaged your business. Yet far fewer owners appreciate the value of consulting an experienced business attorney before problems arise. Just as in construction, when building a business, one’s success depends on the time and energy spent establishing a solid foundation. Moreover, having an awareness of the consequences of the decisions one makes regarding one’s business is critical to the preservation and enduring stability of that business. Having spent decades as a trial lawyer, I have the Brian Ripley experience and insight to predict the kinds of mistakes most business owners are likely to make. I also know with relative certainty what the impact will be on a company when a particular mistake is made. I’ve had the opportunity to witness patterns in the hundreds of lawsuits I’ve analyzed and litigated. I also know that the cost of cleaning up these types of mistakes is exponentially higher hiring a good transactional lawyer in the first place. Given the opportunity, such an attorney can craft the appropriate types of business structure, agreements, policies and procedures to reduce the possibility of catastrophic risks occurring. And such planning will also mitigate and reduce the effects of these occurrences. Stated otherwise, proactive planning is always cheaper and more effective than reactive crisis management. Unfortunately, an increasing number of business owners choose to “save money” by using legal documents they find on the internet without ever consulting an attorney. Far too often, this type of “citizen lawyering” results in contracts and other documents that are completely unsuited to the particular business, and that lack basic legal protections. I’ve seen California businesses using contracts intended for use in Australia, setting up the wrong type of business entity, and as a host of other horror stories. The lesson to be learned is that the more thought and time you spend identifying, understanding and planning for the risks your business may face, the more likely the company will survive and thrive. Consulting an experienced business attorney is key to this process. When assessing any business client, among the questions I always ask are: (1) What are the potential risks this business may encounter in the industry it inhabits? (2) What type of entity or structure is best suited for the business, and that will provide the optimal legal protection and financial benefit? (3) What are the legal requirements and procedures the owners must follow to retain the financial benefits and legal protections the business entity and structure can provide? (4) Do the contracts and agreements the business uses provide appropriate protection against the types and frequencies of risks the business will face? (5) Is there a written plan to protect the company and its owners in the event of a catastrophic event? With these answers, an experienced business lawyer can help the owner proactively plan so as to support the business’ stability, growth and longevity. ■ Brian Ripley is the owner of the Law Office of Brian Ripley in downtown Oakland. He can be reached at (510) 596-1745.

> Sales – An inside job Editor’s note – Anna Scott, who authored this piece, was a guest speaker at a recent Chamber of Commerce Small Business Seminar. by Anna Scott

Every once in a while, I work with someone who specifically wants to work on improving his or her sales. I have been in sales for more than 25 years and I still resist fully marketing this offer. I play the hokey pokey with my sales offer. I put one foot in and then I take it out.

When I say that I am a sales coach and do sales training, I get a sick feeling in my stomach. Probably because at some level, I dislike salespeople as much as everyone else. When I have taught my sales course and I ask for the first thing people think of when they think of a salesperson, here are the responses I get: • “Salespeople are sleazy.” • “Salespeople are pushy.” • “Salespeople only care for the money.” • “You can’t trust a salesperson.” These beliefs and images of salespeople are what keep me hesitant about putting energy behind my sales offer. I really don’t want to be a part of the sales culture that exists in our current economy. The thing is, I am playing a different game of sales. I don’t teach tips and techAnna Scott niques. I do not believe in manipulating or convincing potential clients. I don’t put my attention on the client or the market. This is an external approach to sales. My approach to sales is from an inside perspective. What does that mean? An inside perspective means I develop and focus on where we have the most power – on ourselves. My focus with my clients is to develop their power of self-awareness. I teach my clients to become aware of their beliefs, their automatic reactions, their values and their gifts. I teach my clients to trust themselves and how they show up in their highest self in each moment and how we can make a difference with everyone we interact with. I teach my clients to show up with integrity, authenticity and power with their clients. I teach my clients how to be present with themselves and their clients. I also teach my clients the hard true facts of sales, like 50 percent of your time needs to be in specific salesrelated activities, and that it takes 5-7 times of following up before a client buys from you. I also provide solid structures to my clients, like having a tracking system and an elevator pitch that gets clients interested. The clients who do work with me and play my game of sales experience tremendous results. Their close ratios always increase, they make more money, they have loyal clients who are happy to refer them, and they have much more fun in sales. In addition, my clients have found that the work we do around sales applies to other areas of their lives. Their relationships with their vendors, teammates, and loved ones improve. They become much more confident and secure. Life becomes easier. I recommend doing sales from the inside approach. ■ Anna Scott is a master somatic trainer who has been studying and practicing leadership and sales development since 1996. She can be reached at (510) 919-2254.

MARCH 2016 | 19


> About Town – News from the BIDs

The following is another in a series of columns featuring news and events in Oakland’s Business Improvement Districts (BIDs).

> First Fridays is back After taking a two-month break from hosting Oakland First Fridays, KONO (the Koreatown Northgate District) has announced that the monthly street festival is back for the spring and summer starting Friday, March 4. During the break, KONO re-mapped the vendor booths to give artists more space to interact with visitors. More importantly, the KONO and OakFF staff and board focused on the future of both the district and the monthly festival, building a strategic plan to ensure that Oakland First Fridays continue to thrive and grow in the KONO corridor. In 2016, KONO will continue to coordinate the event and work to raise funds from local sponsors, businesses, and individuals to increase security and staffing, and make much needed infrastructural improvements. Weather permitting, the upcoming festival will feature more than 25 food vendors, more than 100 local artisans, and over a dozen Oakland-grown performers. TURFinc (turfinc.com) will be taking over the 24th street performance area, featuring Oakland’s youngest and most talented dancers throughout the evening. The 25th street performance area will feature Frisco Fred (Escape Artist!), Batala San Francisco (Hip Hop), and MJ's Brass Boppers (R & B). Other performers include Oakland’s very own 10-year-old phenomenon Mariah Sanaa (Hip Hop) and local bands Color TV (R & B), Eyes on the Shore (Alternative), People’s Tree (R & B), and Pistachio (Funk). KONO is also excited to announce two new businesses in the neighborhood, Blind Tiger and Chapter 510 & the Dept. of Make Believe. Blind Tiger is a an upcoming late-night restaurant/bar at 2600 Telegraph Ave. (underneath Gogi Town) focusing on pan-Asian gastropub fare along with inspired cocktails and craft brew. With a seating capacity of more than 200 in a unique underground location, it will offer an experience unlike any other within Oakland's nightlife scene. Blind Tiger will be open by the upcoming First Friday or you can visit them after that Monday through Sunday from 5 p.m. to 1 a.m. Chapter 510 & the Dept of Make Believe (chapter510.org) found its new home last September at 2301 Telegraph Ave., and opened the doors of its retail store last December. Chapter 510 is an 826inspired nonprofit that provides free in-school tutoring, creative writing workshops, and publishing opportunities for K-12 students in Oakland. They’ve been working in schools since 2013, and recently signed a lease and will be building Oakland's very first writing center for youth in the KONO district. The Dept. of Make Believe is Chapter 510’s interactive retail store and magical bureaucracy that helps fund their writing programs. Bureaucratic services include Permits to Make Believe, Licenses to Dream, Creative Manifestation Filing, and high fives. Come visit them Thursday through Saturday, 11 a.m. to 5 p.m., or by appointment. ■

> Arts, education bring a myriad of speakers to Leadership Oakland by Yasmeen Omidi

▲ Leadership Oakland Leadership Oakland’s participant Steven Payne recent arts and education (left), executive director of session began with an interthe Oakland Symphony, active lesson in spoken word shares a moment with performance led by Michelle Carole Bradley of Orton Lee of Youth Speaks. Development and long-time Founded in San Francisco Symphony music director in 1996, Youth Speaks is a and conductor Michael national organization that Morgan. creates safe spaces that challenge young people to find, develop, publicly present, and apply their voices as creators of societal change.

Next, Christopher Chatmon, executive director of the Oakland Unified School District Office of African American

20 | OBR Oakland Business Review | www.oaklandchamber.com

Male Achievement (AAMA), explained how AAMA seeks to stop the epidemic failure of African American male students in the district. The organization does it by analyzing patterns and processes that are producing systemic inequities and transforming those systems to support successful outcomes for OUSD’s lowest performing subgroup. AAMA’s tenet is that African American male students are extraordinary and deserve a school system that meets their unique and dynamic needs. Sikander Iqbal, chief of staff to the chief executive officer of Youth Uprising, a youth leadership development organization, weighed in, giving the on-the-ground perspective of the intersection between social justice, race, and equity issues in education. David Silver, the director of education for Oakland Mayor Libby Schaaf, then explained “Oakland Promise,” a cradle-to-career initiative that aims to triple the number of college graduates from Oakland in the next ten years. Gloria Lee from Educate 78, Deborah Giles from the East Bay Community Foundation, and Courtney Riley from the Oakland Chamber of Commerce then discussed how businesses and nonprofits fit into the fundraising landscape. Leadership Oakland participants then moved to Oakland’s historic Paramount Theatre, where they received a back-stage tour (and sang a few bars of a certain karaoke favorite on the performance-ready stage) and engaged in an intimate discussion with Oakland Symphony conductor Michael Morgan on the importance of the symphony to Oakland, and the importance of Oakland’s diversity to symphony. Finally, arts blogger Eric Arnold reviewed Oakland’s art scene – past and present-day – emphasizing Oakland’s struggle to retain its arts culture in the face of its expanding and changing business and residential population. ■ Yasmeen Omidi is a member of the Chamber’s Leadership Oakland class of 2015-16.


Economic Development CREATING A STRONG ECONOMY

> Learning about the Port of Oakland by Aly Bonde It was a packed house at the Chamber’s February Economic Development Forum featuring two speakers from the Port of Oakland. Pamela Kershaw, commercial real estate director for the Port of Oakland, spoke about many of the Port’s upcoming projects, while Amy Tharpe, director of social responsibility, highlighted the Port’s extensive social accountability initiatives.

The Port’s functions are broken down into maritime, commercial real estate, and aviation. Kershaw said people often forget that the Port runs Oakland International Airport (OAK), which serves 11 million passengers every year. OAK is undergoing several improvement projects including a renovation of Terminal 1 to enhance customer experience, as well as improvements to the International Arrivals Terminal to expand the customs area for faster processing. Southwest Airlines is expanding its flight routes from OAK, and Norwegian Air will offer direct service to London Gatwick beginning May 12. The Port receives about $300 million in revenue every year, most of which it puts back into operations and capital improvements in order to stay competitive with other West Coast ports. It is currently focused on making significant ship-torail improvements to speed up unload times and

reduce truck congestion on Oakland’s roads. “There’s very cool stuff going on at the Port if you’re into ships and rail,” Kershaw said. In addition to its many projects and daily operations, social responsibility is an ongoing

▲ At the Chamber’s Economic Development Forum – (left to right) Port of Oakland Community Affairs Representative Luana Espana, Manager of Business Development Beth Frisher, Pamela Kershaw, Amy Tharpe, Port Board President Earl Hamlin, and Anthony Thompson, a member of the Chamber’s Economic Development Committee.

▲ priority for the Port of Oakland. Director of Social Responsibility Tharpe said her team focuses on how to ensure that as economic engine in the region, the Port can offer the best community benefits possible. The Port established a bellwether Project Labor Agreement in 2000 to ensure that the Port meets ambitious local hire and living wage requirements on all its construction projects. Tharpe also pointed to the preference given to local businesses in all of the Port’s bids. She urged the Chamber’s members to certify with the Port in order to be eligible for these benefits. Tharpe said the Port has a strong commitment to workforce development and gives local grants of $250,000 every year toward that purpose. The Port also offers paid summer internships. “We really try to have workforce development tied to all the projects we have coming online,” she said. ■ Aly Bonde is the Chamber’s director of public policy.

> Oakland’s active transportation projects win $9.1 million in grants The Oakland Public Works Department recently won two grants totaling more than $9.1 million from the State of California’s Active Transportation Program (ATP). These projects will improve walking and bicycling connections for Oakland residents and visitors. The 19th Street BART to Lake Merritt Urban Greenway Project was awarded $4.6 million by the California Transportation Commission on Oct. 22. This project will give pedestrians and bicyclists renewed priority along 20th Street in the heart of Uptown, calm auto traffic on the 1950s-era streets, and firmly connect BART and AC Transit lines to the city’s crown jewel, Lake Merritt. Altogether, this project will complement the city’s $198 million Measure DD investment in enhancing Lake Merritt as a city-wide attraction. The Telegraph Avenue Complete Streets Project was awarded $4.5 million on Oct. 28 by the Metropolitan Transportation Commission. The project, located along the key blocks between 20th Street and 41st Street near the MacArthur BART Station, will make Telegraph Avenue safer for pedestrians, bicyclists and transit users. In addition to being the city’s busiest bike corridor, Telegraph Avenue is also a major transit corridor connecting to Berkeley. The project will install cycle tracks and add and improve the safety of pedestrian crossings and transit boarding islands to enhance the street. Upon completion, this will be the longest “complete street” in Oakland. “We are honored and excited to receive these grants that will enable us to create vibrant, safe and inviting streets to serve some of our busiest areas,” said Mayor Libby Schaaf. “With Bus Rapid Transit and thousands of employees coming to the Uptown area each day, it’s vital that we provide a great walking and biking experience from Broadway to Lake Merritt. Additionally, the Telegraph project near MacArthur BART is going to really open peoples’ eyes to the possibilities of better streets, while improving the overall safety and comfort for pedestrians, bikes and buses.” Both of these projects will be awarded funds for design and construction. Engineering design will begin in 2016, with construction likely to begin in 2018. For more information about Oakland Public Works, visit the “Projects” listing at www.oaklandpw.com. ■

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MARCH 2016 | 21


> Raising money

Are there new ways to raise money? That was the question when a panel of enterprising women recently spoke to Chamber members and guests at an East Bay Women in Business luncheon. Pictured left to right at the luncheon were panelists Alisa Cordesius (Indiegogo), Stephanie Jones (Wells Fargo), Flor Melara (Oakland Business Development Center), moderator Sami Nerenberg (Alliance for Community Development), and panelists Kim Arnone (Cutting Edge Capital) and Suzanna Rush (Kiva Zip). The next East Bay Women in Business luncheon will be held on Friday, April 1 at the Waterfront Hotel in Jack London Square from 11:15 a.m. to 1:30 p.m. BART General Manager Grace Crunican will be the featured speaker. For reservations and information, visit www.oaklandchamber.com. ■

> In Memoriam George Vukasin, a former Oakland City Councilmember, vice mayor, port commissioner, Coliseum president and chairman of the Oakland Chamber of Commerce, has died. In addition to his many civic duties, Vukasin may be best known for his role at Peerless Coffee and Tea, where he served as chief executive officer of the Oakland coffee roasting institution, which is older than many of the area’s most popular coffee chains. Over the years, Vukasin also served as chairman of the Alameda County March of Dimes and board member for St. Mary’s College and the Oakland Boys’ Club. He was elected to Oakland City Council in 1969, served as the city’s vice mayor from 1975 to 1977 and became president of the OaklandAlameda County Coliseum Board in 1983, serving for 10 years. ■

> Oakland nonprofit receives Wells Fargo assistance Wells Fargo has announced the launch of its “Wells Fargo Works for Small Business: Diverse Community Capital program.” The three-year program will deliver $75 million in grants and lending capital to Community Development Financial Institutions (CDFIs) that serve diverse-owned small businesses. One of the program’s first recipients of grant and lending capital is the OBDC Small Business Finance. OBDC received a $750,000 equity equivalent investment which will infuse capital into their loan fund for small businesses. The organization also received grant capital for $700,000 to support activities that will increase outreach to diverse-owned or led businesses in the Bay Area. OBDC serves low-to-moderate income entrepreneurs and communities in Oakland and San Francisco and veterans across the state of California. “Increasing access to capital is vital for the success of small businesses,” said Micky Randhawa, executive vice president and Greater Bay region president for Wells Fargo. “With the Diverse Community Capital Program we want to help CDFIs provide the essential services for diverse-owned small businesses that they need in order to achieve growth and success.” ■

22 | OBR Oakland Business Review | www.oaklandchamber.com

> Visit Oakland honored

Visit Oakland won “Best Overall Marketing Program” in its category at the recent Visit California Poppy Awards held in Jack London Square. The Visit California Poppy Awards are a biennial contest that honors the best and brightest of California tourism promotion. The awards gala recognized Visit Oakland’s campaign and rebrand of the Convention & Visitors Bureau; it was attended by 400 top tourism professionals. This is Visit Oakland’s second Poppy Award, winning in 2014 in the category of “Committed to Tourism: Urban” for its adoption and clean-up of the freeway underpass on Broadway between 5th and 6th streets. Above, at the event, Visit Oakland staff members – led by chief executive officer Alison Best (fourth from the right) – receive their award. ■


All events held at Chamber offices, 475 14th Street, unless otherwise noted. Call 874-4800 to confirm dates and times. Meetings are open to all Chamber members.

Economic Development Summit “Choosing Oakland” | Mar. 18

After Five Reception

WOMEN IN BUSINESS

Inside Oakland Forum

Albany Bowl | March 24

Guest speaker Grace Crunican | April 1

City Councilmember Abel Guillen | April 22

Keeping you connected and informed

> MARCH 18 | Economic Development Summit, “Choosing Oakland”

| 7:30 - 10:15 a.m. E X ECUTI V E COM MI T TEE

MICHAEL HESTER McGuire & Hester

Chair of the Board MARK EVERTON Waterfront Hotel

NAVEEN JAIN Sparkart

CHARISSA FRANK FMG Architects

VICTORIA JONES The Clorox Company

GREG CHAN East Bay Municipal Utility District DAN COHEN Full Court Press HILARY PEARSON Sungevity DAVID TUCKER Waste Management of Alameda County ZACK WASSERMAN Ex Officio Corporate Counsel Wendel, Rosen, Black & Dean LLP

B OA RD O F D IR ECTOR S KIM ARNONE Cutting Edge Capital HARMINDER BAINS Securitas ALICIA BERT PG&E ALISON BEST Visit Oakland DAREN CHAN AT&T JOHN DOLBY DTZ RON FOREST Matson Navigation Company BENJAMIN HARRISON Colliers International STAN HEBERT California State University, East Bay

PAMELA KERSHAW Port of Oakland

including guest speakers Chris Thornberg (Beacon Economics) and panelists Denis Ring (Ocho Candy), Peter Weingarten (Gensler), Eric Tao (AGI Avant, Inc.) and Denise Pinkston (TMG), Kaiser Center Auditorium

| 5:30 - 7:30 p.m.

KEN LOWNEY Lowney Architecture

Albany Bowl, 540 San Pablo Ave., Albany, free for Chamber members, $15 for non-members

KEN MAXEY Comcast ED MCFARLAN JRDV Urban International SAM NASSIF Creative Hospitality Corporation MICKY RANDHAWA Wells Fargo JACKIE LYNN RAY Schnitzer Steel Industries JENNIFER SCANLON Kaiser Permanente DENNIS SCHRAG UCSF Benioff Children’s Hospital Oakland DAVID STEIN Donahue Fitzgerald LLP Bj WASHINGTON J.P. Morgan Chase ELÑORA TENA WEBB, PH.D. Laney College STACEY WELLS Sutter Health East Bay

| 5:30 - 7:30 p.m. hosted by the DZH Phillips, location to be announced

3 | Women in Business Roundtable Luncheon | 11:15 a..m. - 1:30 p.m. featuring a hospitality panel, Waterfront Hotel in Jack London Square, $40 for Chamber members, $50 for nonmembers

27 | Inside Oakland Breakfast Forum | 8:30-10 a.m. free for Chamber members, $15 for non-members

@OaklandChamber #OaklandChamber #TheOaklandAdvantage

24 | After Five Reception

MICHAEL LEBLANC PICÁN Restaurant

ROBERT LUCCHESE Bank of America

> JUNE

19 | After Five Reception

> APRIL 1 | Women in Business Roundtable Luncheon | 11:15 a..m. - 1:30 p.m. featuring guest speaker Grace Crunican, general manager of BART, Waterfront Hotel in Jack London Square, $40 for Chamber members, $50 for non-members

Thursday March

24

After Five

13 | Economic Development Forum | 3 - 4:30 p.m. free for Chamber members, $15 for non-members,

22 | Inside Oakland Breakfast Forum | 8:30 - 10 a.m. featuring guest speaker Oakland City Councilmember Abel Guillen (District 2), free for Chamber members, $15 for non-members

540 San Pablo Ave., Albany

No charge for Chamber members. $15 non-members.

28 | After Five Reception | 5:30 - 7:30 p.m.

5:30 - 7:30 p.m.

hosted by the City of Oakland Parks & The purpose of the Oakland Metropolitan Chamber of Commerce is to promote commerce and industry, to advance economic growth and to enhance the quality of life in the city of Oakland.

OBR OAKLAND BUSINESS REVIEW (ISSN 1092-7220) is published monthly at $100.00 a year by the Oakland Metropolitan Chamber of Commerce, 475 14th Street, Oakland, CA 94612-1903. Membership dues include subscription. Periodicals postage at Oakland, CA. Contents can’t be reproduced without permission. POSTMASTER: Send address changes to OAKLAND BUSINESS REVIEW, 475 14th Street, Oakland, CA 94612. Editor

Recreation Department, Joaquin Miller Community Center, 3594 Sanborn Drive off Joaquin Miller Road, free for Chamber members, $15 for non-members

> MAY 11 | Economic Development Forum

HANK MASLER, (510) 874-4808

| 3 - 4:30 p.m.

hmasler@oaklandchamber.com | www.oaklandchamber.com

free for Chamber members, $15 for non-members

Design/Production Editor

CARTER DESIGNS The articles published in this publication do not necessarily reflect the policies or opinions of the Oakland Metropolitan Chamber of Commerce.

MARCH 2016 | 23


24 | OBR Oakland Business Review | www.oaklandchamber.com

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