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March 2013

THE AWARD-WINNING PUBLICATION OF THE OAKLAND METROPOLITAN CHAMBER OF COMMERCE | www.oaklandchamber.com | VOL XXXIX NO. 3 ECONOMIC DEVELOPMENT SUMMIT

A great Chamber success Page 2-3

OAKLAND RUNNING FESTIVAL

Two-day event Page 10

SPECIAL SECTION: HEALTH CARE Oakland is a medical mecca Begins on page 11

REMEMBER THEM World Trade Center remnant placed in monument Page 24

Women in Business featured speaker OSCAR WINNER BRENDA CHAPMAN Page 21

Oakland Business Review

Visit www.oaklandchamber.com for more business opportunities, news and event registration.

> Join us for two exciting

> Chamber advocate

for enhanced public safety

2013 Oakland A’s games The Chamber has reserved a section at two A’s games this year that should be particularly entertaining. The first is on Saturday aernoon, April 27 at 1:05 p.m., when the A’s take on the Baltimore Orioles at O.co Coliseum. The game will not only feature two of the American League’s best teams from 2012, but will also feature free Reggie Jackson bobbleheads to fans as the team recognizes the 30th anniversary of the 1973 Oakland A’s, the World Series champions. Many members of the 1973 squad will be on hand, with a celebration taking place on the field prior to the game. And then, just to make the game even more enticing, the Chamber has acquired Lower Box seats on the Field Level down the first base line within the first 20 rows of the field – and will be selling half-price tickets to children 14 and younger. The $34 adult tickets become $17 for the younger crowd. The second Chamber game is the first 2013 meeting of the annual “Battle of the Bay,” with the A’s facing the World Series champion San Francisco Giants, also at O.co Coliseum. The Giants game will be held on Tuesday evening, May 28, with the Chamber holding a block of tickets in the Plaza Level right behind home plate. The first pitch is at 7:05 p.m. Tickets for the A’s-Giants showdown are just $40 per person ($50 for non-members) and the ticket price is guaranteed – even as regular ticket prices increase for this exciting game. Purchased tickets for each of the two games will be held at the Coliseum’s Will-Call window under your name, so you have the option to arrive at whatever time works for you. To reserve tickets for the A’s-Orioles game on Saturday aernoon, April 27 that features a visit by the 1973 A’s champions – or the game on Tuesday evening, May 28 against the San Francisco Giants, visit www.oaklandcham ber.com or contact Ivette Torres at itorres@oaklandcham ber.com or at (510) 874-4800, ext. 319. Help the Chamber cheer the A’s on to victory! ■

The Oakland A’s, the 2012 American League Western Division Champions, have begun preparations for the 2013 season. And the Chamber is already making plans to help cheer them on to more victories once the season begins.

> Summit priorities re-affirmed

Photo by photographers@large

More than 300 businesspeople were on hand for the keynote address by Dr. Yossi Sheffi of MIT (below) at the Chamber’s 2013 Economic Development Summit, “Vision 2020: Building a Strong Economy.” Following the address at the half-day event, attendees visited concurrent sessions on “Health Care,” “Exploring Oakland’s Art, Culinary and Entertainment Renaissance,” and “Transportation and Logistics.” For more information on the summit and its sponsors, see pages 2 and 3. ■

by Paul Junge

> Oakland A’s luncheon set for April 16 The Oakland Metropolitan Chamber of Commerce, in partnership with The Salvation Army of Alameda County, will hold a luncheon to honor the Oakland A’s (and many of the players’ wives) at the Hilton Oakland Airport on Tuesday, April 16 from 11:30 a.m. to 1:30 p.m. Individual tickets for the luncheon are $75, which includes parking; tables of ten can be purchased for $1,500, which includes include preferential seating. Sponsorships are available. Proceeds from the event will go to the Chamber of Commerce Foundation and to The Salvation Army of Alameda County. Besides having a number of A’s players in attendance (there’s an A’s-Houston Astros game at the Coliseum that evening), the luncheon will also honor the wives of many of the players who have volunteered to support the mission of The Salvation Army. Since 1883, The Salvation Army has been serving Alameda County and helping to restore hope and transform lives. Its role is to serve and assist individuals and families in crisis through a myriad of programs and services. For more information on the April 16 luncheon, contact Ivette Torres at the Chamber of Commerce at itorres@oaklandchamber.com or at (510) 874-4800, ext. 319. For information on sponsorships, contact Sara Tarano at The Salvation Army at (510) 645-9710, ext. 219 or at sara.tarano@ usw.salvationarmy.org. ■

CHP will deploy ten officers in five, double unit patrol cars along with two Sergeants, two days per week. While that support has come at no cost to the city since November, it will now cost a little more than $80,000 a month. This comes in addition to extra patrols the city is paying for from the Alameda County Sheriff on similar terms. While these short-term measures can help, the city of Oakland is attempting to increase the number of officers it employs. The number of sworn staff at the Oakland Police Department was down to 611 in late February 2013. When the most recent Academy concludes on March 23, its current class of 39 cadets will begin a 16-week field training program. If retirements occur at the average pace of four every month, that would mean the number of uniformed officers will drop below 600 before coming back up to about 634 in July. Additional Academy groups (which start with 55 students but frequently see about 15 cadets drop before graduation) are planned to begin in April and September of this year. These measures to bolster the number of police on the streets have been supported by the Chamber and a broad coalition of business, faith-based and other community organizations. Many of these groups have been meeting regularly at the Chamber along with many elected and appointed leaders at all levels of government. These meetings have helped develop ideas and generate support for a variety of initiatives to help address the problem of crime in Oakland. The city of Oakland, with a police force of only 611 sworn officers, reached out in February to the California Highway Patrol (CHP) for help.

Negotiated settlement agreement OPD continues to operate under the watchful eye of Federal Judge Thelton Henderson. Aer nearly ten years the judge has decided to appoint a Compliance Director with the authority to remove the Chief of Police (subject to Judge Henderson’s approval), spend city money and direct a great deal of OPD policy. In February, OPD submitted two names to the judge to be the Compliance Director. The judge can select one of those candidates or appoint someone of his own choosing. Chief Howard Jordan has said he hopes to bring the Federal oversight to an end this year. ■ Paul Junge is the vice president of the Chamber and director of public policy.

From the president | Joe Haraburda

We can all play a part! Your Chamber has regularly convened community leaders, religious leaders, elected officials, law enforcement representatives from the city, county, state and federal agencies to educate, engage in a dialogue and receive feedback to insure that every possible resource is investigated and employed to create a safer Oakland. We have and will continue to openly express in writing and appearances at Council committees and City Council meetings that no stone must go unturned to protect our ability to grow and prosper. The following message from our Mayor and Chief of Police will provide you with greater insight of the work in progress and the ways in which you can play a part.

The wellbeing of our residents, visitors, customers, employees and business owners must be the top priority of each of us. Surveys again and again reaffirm that a safe city must be the most important priority for Oakland.

– continued on page 5


Title Sponsor

Presenting Sponsor

Concurrent Session Sponsor

Event Sponsors

Media Sponsors

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> ‘Vision 2020’ – A look at our economic future

Through a series of dynamic speakers and engaging panel discussions, event participants revisited the strong regional sectors of the East Bay economy identified by the Oakland Partnership work, and envisioned a plan that will result in a world class city by the year 2020. Participants were treated to a keynote address from an expert in the field – Dr. Yossi Sheffi, director of the MIT Transportation and Logistics Center. Dr. Sheffi shared his three decades of research in this area as well as his experiences in co-founding five successful supply chain companies since 1987. The Chamber thanks Bank of America, the Port of Oakland and AEG for their leadership as Title, Presenting and Concurrent Session sponsors. We received great feedback on our three concurrent session discussions on Health Care, Logistics, and Entertainment. The Chamber also thanks all 17 speakers and moderators as well as Chamber Ambassadors for contributing to a wonderful event. ■

> What they were saying The following is a sampling of the comments from attendees at the Chamber’s 2013 Economic Development Summit, “Vision 2020: Building a Strong Economy.”

“I learned some important things from Mike Moran about trends in commercial real estate. And I learned a lot about the logistics industry from the professor (Dr. Yossi Sheffi). The health care panel was quite interesting too. It was an unusually good conference in that the speakers were so knowledgeable and such good speakers. Great job!” – Patricia Kernighan, Council President, Oakland City Council

“The health care session was very informative. Great group of speakers. Well worth the time.” – Linda Hausrath, Hausrath Economics Group

“Y’all did Oakland proud.”

– Michael

Photo by photographers@large

Photo by photographers@large

At last month’s annual economic development summit, “Vision 2020: Building a Strong Economy,” more than 300 business leaders, industry experts, technology innovators, entertainers, development planners, and community partners looked at how Oakland and the region will envision a bright economic future by the year 2020.

❶ Some 300 businesspeople attended the Insiders Real Estate Market Update presented by Mike Moran, managing partner of Cassidy Turley. ❷ At the session on Art, Culinary and Entertainment Renaissance, the expert panel consisted of (left to right) Ruth Carlton (Fox Theater), Michael LeBlanc (Pican Restaurant), moderator Alison Best (Visit Oakland), chef and restaurant owner Tanya Holland (Brown Sugar Kitchen and B-Side BBQ), and Jocelyn Kane (San Francisco Entertainment Commission). ❸ Speaking at the Health Care session – (left to right) Shannon Pedder (Chair of the Chamber Board), panelist Nathaniel Oubre (Kaiser Permanente), Dr. Elnora Webb (Chamber Host, Laney College), panelist Wright Lassiter III (Alameda County Medical Center), moderator Rebecca Rozen (Hospital Council of Northern & Central California), and panelists Dr. Steve O’Brien (Alta Bates Summit Medical Center) and Dr. Bert Lubin (Children’s Hospital & Research Center Oakland).

LeBlanc, Pican Restaurant “You performed an excellent job! Very impressive.” – Dr. Elnora Webb, Laney College

“I really enjoyed and had interesting food for thought on the Dining & Entertainment panel. Good event all around.” – Keira Williams, City of Oakland ■

❹ At the Transportation & Logistics session – (left to right) panelists Jason Dreisbach (Dreisbach Enterprises), Anne Landstrom (Moffatt & Nichol), Doug Bloch (Alameda County Labor Council), John McLaurin (Pacific Merchant Shipping Association), moderator Isaac Kos-Read (Port of Oakland), panelist Mark Hansen (Prologis), and Chamber Vice President Paul Junge.

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From the president | Joe Haraburda

We can all play a part! – continued from page 1

PUBLIC SAFETY IN OAKLAND: WHAT TO EXPECT IN 2013 Message from Mayor Jean Quan and Chief Howard A. Jordan As Oakland’s Mayor and Police Chief, nothing is more important to us than the safety and well-being of the people of Oakland. Crime affects us all, and we are fighting to bring down a crime rate we know everyone in Oakland finds totally unacceptable. With 26% fewer police officers than we had in 2009, we are continually challenged by consistent or increased levels of calls for police service in addition to increases of serious crime. The impact of that is very real to us and to everyone who spends their days working to keep Oakland safe. These crimes are happening on our watch, and the City’s executive team, which includes City Administrator Deanna J. Santana and ourselves, are facing head-on our responsibility to bring crime down and protect our residents and businesses. 2013 will be the year we turn the corner on public safety; together we will stand against violence and support strong collaboration between the community, police, and other government agencies. What follows is a brief overview of some of the work we’re already doing and will expand upon in 2013. Throughout the year we’ll release more details about upcoming initiatives and provide updates on our efforts. We will tackle the challenge from several angles, described in more detail below: ● Fight crime ● Increase staffing ● Prevent violence ● Accelerate police reforms ● Engage the community Together, we can make Oakland a safe and secure community. Sincerely, Mayor Jean Quan and Chief Howard A. Jordan FIGHT CRIME We are working with the nation’s best minds in policing, with proven track records in achieving major reductions in crime. Our focus is how to most efficiently deploy our limited resources for maximum impact. Strategic Planning: ● Developing a short-term strategy to have an immediate, high impact on crime trends. ● Developing a sustainable, long-term citywide crime-reduction strategy. Improving data systems around crime tracking, data-driven deployment and accountability (CompStat). New neighborhood policing model: ● Reflects current best practices in effective policing structures. ● Will begin in East Oakland and then expand to the rest of the city. ● Provides for geographically accountable police managers linked to the expanded CompStat datatracking model. ● Will focus on policing smaller geographic regions and dealing with different crime trends in different parts of Oakland. ● Will help us enhance and strengthen community policing and officer accountability throughout the City. Ceasefire – Nationally recognized best practice that has reduced shootings and homicides in Boston and elsewhere. ● Targets the groups/gangs responsible for the most violence in the most troubled neighborhoods. ● Leverages partnerships with the community; violence prevention service providers; and county, state, and federal law enforcement partners ● Goals are to: m Reduce shootings and homicides through respectful direct communication and follow-through with those at highest risk of violence; m Decrease recidivism and incarceration rates of individuals participating in the intervention; m Strengthen police-community relations.

INCREASE STAFFING Rebuilding OPD is a top priority. We must address the drastic shortage of police staff and invest in OPD so that officers have the tools, training, and support they need. Three police academies will graduate about 130 officers in the next year. Subject to City Council approval, we hope to hold additional academies to further increase police staffing and resources. Immediate extra help – the California Highway Patrol and Alameda County Sheriff’s Office are providing supplemental support on week nights and weekends. Adding walking officers in commercial districts. Hiring civilians – 20 police service technicians and 1 fingerprint examiner to free up patrol officers so they can be proactive in preventing/reducing crime. Attracting officers that mirror our community – more women, more people of color, more bilingual trainees, higher education attainment--through changes to our recruitment process. PREVENT VIOLENCE It’s not enough to tackle crime from the enforcement side alone. Violence prevention programs have provided critical intervention before problems escalate into more violence, and provide young people with the support, tools, training, and advocacy they need to keep them out of harm’s way. Street outreach teams play a pivotal role in decreasing retaliatory shootings and violence. Crisis intervention services are available for victims of family violence. Juvenile Justice Center Wraparound focuses on helping youth who are leaving juvenile detention get back to school as quickly as possible; provides mentoring and advocacy to support that transition. Afterschool and summer employment programs help high-risk youth acquire skills and make a small income. Gang prevention program provides services and case management to ganginvolved youth at Oakland public alternative schools and parent education classes to school parents. Trained personnel conduct outreach and provide services to the most at-risk youth and young adults, who are most likely to be victims and/or perpetrators of violence, and their families. These services are provided in coordination with Oakland Police Department in order to maximize impact. COMPLETE POLICE REFORMS Accelerate reforms. We are working to accelerate police reforms and ensure full compliance with the Negotiated Settlement Agreement that arose from the Riders police misconduct case almost ten years ago. Enhanced oversight. In December 2012, a Federal judge honored the City’s request for enhanced oversight coupled with additional support to accelerate and achieve reforms in the coming year. The Judge will soon appoint a compliance director who will help OPD come into full compliance with the reforms. Strengthen community relations. An important aspect of the reform process is to strengthen the relationship between OPD and the community we serve. Street outreach teams play a pivotal role in decreasing retaliatory shootings and violence.

2013 will be the year we turn the corner on public safety; together we will stand against violence and support strong collaboration between the community, police, and other government agencies.

GET INVOLVED Turning the corner on our public safety challenges will require a collective effort; we must work together to change the patterns of violence in our community. Here are a few ways you can get involved: Join Neighborhood Watch--Neighborhood Watch is a partnership between neighbors and the Oakland Police Department to improve safety and prevent crime. Forming a Neighborhood Watch group on your block is the first step to making and keeping your neighborhood safe. For more information, contact Felicia Verdin at (510) 238-3128 or FVerdin@oaklandnet.com. Participate in Night Walks in the Ceasefire target area in East Oakland. Community members are trained to engage the community and walk every Friday. For more information, contact Jennifer Argueta at JArgueta@oak landnet.com or Reverend Damita Davis-Howard at willsflwr@aol.com. Stay Informed ● Sign up for text and/or email alerts from OPD through Nixle http://nixle.us/register/ ● Sign up for Emergency Alerts for residents: http://bit.ly/VpsuyK ● 4 ways to send an anonymous tip to OPD: ● 1. Text TIP OAKLANDPD to 888777 from your cell phone ● 2. Call our toll-free tipping hotline at 855-TIPS-247 (855-847-7247) ● 3. Respond to OPD’s Nixle messages ● 4. Visit http://bit.ly/PFxk7D for an online Tip Form. ■

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SPECIAL SECTION

Small business

HEALTH CARE REFORM

> Important changes to Medicare and Medicaid by Ross Dwyer, Esq. The Patient Protection and Affordable Care Act (PPACA), enacted on March 23, 2010, brought significant change to Medicare and Medicaid. Some changes are already in effect, while others are still on the horizon. Here are some of the big ones you should know about. Replenishing Medicare’s Trust Fund – While significant issues still remain with ensuring the Medicare Trust Fund doesn’t go broke, the PPACA Ross Dwyer extends the Trust Fund through 2024, and charges the Independent Payment Advisory Board with developing and submitting proposals to Congress and the President aimed at extending Medicare’s life. Medicare cuts – PPACA made cuts to Medicare, primarily by mandating that some hospitals and plans are reimbursed less for their services. No cuts were made to actual Medicare benefits. New and increased Medicare taxes – Effective Jan. 1, 2013, a .9 percent increase to the Medicare Part A tax rate (from 1.45 percent to 2.35 percent) ensued, along with a new 3.8 percent Medicare tax on certain investment income of high earners. Expanded Medicare Part D coverage – Medicare Part D coverage – for prescription drugs – increased under PPACA by addressing out-ofpocket expenses incurred due to the so-called “donut hole” coverage gap. In 2011, beneficiaries subject to the donut hole began receiving a 50 percent discount for prescription drugs. Discounts continue until 2020, when the gap closes. Higher Medicare Part B premiums for more people – Since 2003, high earners have paid additional premiums for Part B Medicare coverage. The income threshold to determine these high earners has

increased every year to account for inflation. PPACA froze the income threshold effective Jan. 1, 2011, through 2019. During this timeframe, those making more than $85,000 per year individually or $170,000 per year jointly are subject to the additional premiums. In addition, the added premium increases with the more money earned. Medicare tax deduction for employers eliminated – Before PPACA, employers who offered employment-based Medicare part D coverage to retirees could take a deduction for expenses related to such coverage. PPACA eliminated the deduction effective Jan. 1, 2013. Bridging the gap between original Medicare and Medicare Advantage – Medicare Advantage plans are those offered by private insurance companies with an aim at cost reduction. The federal government contends these plans actually cost more than Original Medicare because Advantage plans are reimbursed at a higher level. To combat this, PPACA gradually reduces how much Medicare Advantage plans are reimbursed. Medicaid expansion – The biggest and perhaps most controversial change to Medicaid takes effect Jan. 1, 2014, when almost all people earning less than 133 percent of the poverty level become eligible for Medicaid; up to eight million new Americans will qualify. Initially, states were required to expand their Medicaid coverage to continue receiving federal funding, but the U.S. Supreme Court’s decision on PPACA made Medicaid expansion optional. To date, California is one of 22 states set to undergo the expansion. Additional federal funding of Medicaid – Beginning October 2011, states were given additional resources and funding to help move Medicaid beneficiaries from institutions into their own homes and communities. In addition, states offering certain preventative services began receiving additional federal funding Jan. 1, 2013. Medicare and Medicaid Innovation Center – The Innovation Center, established Jan. 1, 2011, strives to improve health care payment and service delivery models. The community-based Care Transitions Program is a featured component of the Center and attempts to improve care transitions and reduce re-admission procedures for high-risk beneficiaries. Fraud prevention – PPACA provides more aggressive tools for the government to combat Medicare and Medicaid fraud. Fraud prevention efforts recovered $14.9 billion in taxpayer dollars from 2008-2012, a 45 percent increase from the previous four year period. ■

Ross Dwyer, Esq. is an associate attorney with the law firm of Ericksen Arbuthnot in Oakland. He can be reached at (510) 8327770, ext. 105.

DECEMBER

> Thompson is top Ambassador Andrew Thompson, a financial adviser for Merrill Lynch in Oakland (www.fa.ml.com/ athompson), has been named the Chamber’s Ambassador of the Month for December 2012. The first co-chair of the Ambassadors, Thompson takes pride in serving Oakland and the East Bay. “Working with the Chamber allows me to keep my finger on the pulse of Oakland, contributes to the city in ways beyond my work, and provides opportunities to be involved with Andrew Thompson the businesses and people that make this city great,” he says. Thompson works with local residents and business owners to help protect what is important to them – their financial security. Through his work with Merrill Lynch and the Chamber, he also strives to build lasting relationships and a sense of community across neighborhoods and industries in Oakland. Thompson, a Northwestern University alumnus, helps people make smart choices with their money by simplifying the complexity in his clients’ financial lives. He provides personalized, long-term wealth management strategies based on time-tested investment and planning principles. At the heart of his philosophy is a passion to build enduring relationships with individuals, families and small businesses through attentive and tailored client service combined with sound financial guidance. Thompson follows a proven process to: 1. Establish and prioritize your financial goals 2. Develop your Investment Policy Statement and Investment Strategy 3. Implement solutions based upon your risk tolerance, time horizon, liquidity needs, and overall investment goal 4. Review your financial progress An outdoorsman at heart, Thompson enjoys running, hiking, backpacking, sailing, and golfing. He can be reached at acthompson@ml.com or at (510) 208-3849. ■

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SPECIAL SECTION

Small business

GOVERNMENT GUARANTEED

> Business financing approved The United States Small Business Administration (SBA), along with the Office of Financial Assistance, has recently improved the qualifying guidelines to receive federally guaranteed business loans; more businesses are eligible and it is easier to qualify for new funding.

Financing is now available for working capital, business expansion, real estate purchase, debt refinance, business acquisitions and the financing of most other business expenses. Fund My Business Inc. (www.fundmybusiness .biz ) can help you. The company is based in Los Angeles and has a local representative to answer your question about the new programs. They are regulated by the United States Small Business Administration and are members of the National Association of Government Guaranteed Lenders (www.naggl.org). This gives them access to the nationwide network of SBA Preferred Lending Providers (PLP) that can provide your business with funding from $150,000 up to $10 million. The organization has more than 50 years of combined commercial financing experience wants to help you find a solution for your business funding needs. A trained “Certified SBA Consultant – CSBAC” can provide you with a No Cost and No Obligation Initial Funding Consultation. During the consultation he will review your current situation, understand your needs and goals and recommend an appropriate business funding plan. To schedule your funding consultation, contact Doug Davis, CSBAC at (800) 803-0013, ext. 308 or at myfmbmail@gmail.com. ■

JANUARY

> Schott is number one Fred Schott, the regional sales manager of 2CP Merchant Processing – although some people refer to him as a “merchant advocate” – is the Chamber’s Ambassador of the Month for January 2013. Fred and his wife Susan have been working in the merchant processing industry for more than ten years. As merchant advocates they strongly believe in honesty, integrity, and expertise. They are active Ambassadors for the chambers in Oakland, San Leandro and Hayward. Fred and Susan are both major networkers. Besides Fred Schott their active participation in local chambers, they have been active members and leaders in BNI (Business Networking International) since 2002. Fred and Susan put customer service first. Their emphasis is on finding the right solution at competitive rates and the proper service for each prospective customer. They take the time to educate their prospective clients on the “ins and outs” of the merchant processing industry. After assessing their client’s needs and individual circumstances, they prepare a written proposal from which the client can make an informed decision without pressure. After an agreement is reached, they are on hand to train and assist their new customers with their new solutions, equipment, and services for as long as they are needed. They are willing to come back as often as is needed or desired. Then they keep in touch, stopping by on a regular basis to make sure their customers are happy and satisfied. For more information, contact Fred or Susan Schott at (510) 786-9595 or at freds@2cpusa.com – or visit www.2cpbay.com. ■

FEBRUARY AFTER FIVE RECEPTION

> In a picturesque setting

The elegant pavilion on the grounds of the Dunsmuir Hellman Historic Estate, which features an 1899 mansion with 37 Neoclassical Revival rooms, was the site of the Chamber’s After Five Reception in February. The pavilion overlooks a picturesque pond and gazebo, and is located in a beautiful setting in the hills above Oakland. The reception was catered by Royal Raspberry Catering. Pictured above, Chamber President Joe Haraburda (right) was greeted by representatives of the estate, of Royal Raspberry, and of Blue Heron Catering. ■

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SPECIAL SECTION

Taxation

> Tax obligations of the self-employed by Mittie Grigsby Congratulations on your decision to become self-employed. Here are some things you should know about your tax obligations. You are self-employed if you • Conduct business as a sole proprietor or independent contractor. • You are a member of a partnership that conducts business. When you establish your business consider Mittie Grigsby the different types of business entities and decide the structure that best fits your business. The most common types of businesses for the self-employed are: sole proprietorship, partnership, corporation (“C-Corp”) or S corporations. You may also choose to establish your business as a Limited Liability Company (LLC). Your tax obligations Generally, if you are self-employed you are required to make quarterly estimated payments in addition to filing your annual return. As a self-employed individual, you must pay self-employment tax as well as income tax. The self-employment tax equates to Social Security and Medicare tax for individuals who work for themselves. It is similar to the Social Security and Medicare taxes withheld from wage earners by their employers. Before you determine the amount of self-employment and income taxes you will be liable to pay, you must first calculate your net profit (or loss) from your operations. Report your business activity on Schedule C or Schedule C-EZ. While some limits may apply you can usually deduct

your losses from gross income on page 1 of your form 1040. Note that you are required to file an income tax return for your self-employment situation if your net earnings are $400 or more. Quarterly payments The first step is to calculate your estimated quarterly payments. The IRS provides form 1040-ES, Estimated Tax for Individuals to assist you in your calculation of your estimated quarterly payments. Form 1040-ES also includes payment vouchers that you may use when mailing your estimated tax payment. You may also choose to file your payments electronically. Information on how to do this can be found on the IRS website (www.irs.gov). Filing your annual return Self-employed individuals may find themselves with tax issues that are unexpected or difficult to decipher without the help of a professional. Choose a tax professional who understands the nuances encountered by self-employed individuals, such as home office deductions, use of personal vehicle for business purposes or hiring family members to work within the business. Keep careful and detailed records of all income and expense items. Invest in a small business accounting soware to aid you in your record keeping. At tax time, you will file a Schedule C or Schedule C-EZ to report your income or loss from your business. The amount of your income or loss will carry forward to your form 1040 where your final tax obligation will be calculated. You will also file Schedule SE (supplemental to form 1040) to calculate your Social Security and Medicare tax obligation. If you choose to file your own returns you can obtain all forms by visiting the website and downloading the forms needed. ■ Mittie Grigsby is owner of Grigsby Finance and Tax Services in Oakland, and is an Enrolled Agent, licensed to practice before the IRS. She can be reached at (510) 638-4878.

> Congress approves last-minute deal to avert ‘fiscal cliff’ by Ray Evans

Ray Evans

On Jan. 1, 2013, the House of Representatives and Senate passed the American Taxpayer Relief Act of 2012 (2012 Taxpayer Relief Act), which the President signed on Jan. 2. The Act prevents scheduled tax hikes to go into effect, retains many favorable tax breaks for individuals and businesses that were to expire, and delayed mandatory across-theboard spending cuts, all of which were known as the “fiscal cliff.”

– continued on page 9

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SPECIAL SECTION

Taxation

> ‘Fiscal cliff’ – continued from page 8 The 2012 Taxpayer Relief Act does not provide all good news. Upper-income taxpayers will see their individual income tax rates increase and the legislation does not extend the “payroll tax holiday.” Below are some highlights of the legislation: Individual income tax rates The 2012 Taxpayer Relief Act retains and makes permanent the individual income tax rates of 10 percent, 15 percent, 25 percent, 28 percent, 33 percent, and 35 percent, but a 39.6 percent rate will apply to taxable incomes above $450,000 for joint filers and surviving spouses; $425,000 for heads of household; $400,000 for single filers; and $225,000 for married filing separately. The taxable income amounts subject to the 39.6 percent rate will be inflationadjusted for tax years after 2013. Capital gains and dividends For tax years after 2012, The 2012 Taxpayer Relief Act provides that the top rate for long-term capital gains, and qualified dividends will permanently rise from 15 percent to 20 percent for taxpayers with taxable incomes exceeding $400,000 for single filers; $450,000 for married filing jointly; and $425,000 for heads of households. For taxpayers whose taxable incomes do not exceed the previous limits, a 15 percent rate will continue to apply to long-term capital gains and qualified dividends. Without the legislation, taxes on qualified dividends would have reverted to the applicable marginal ordinary income rates. Personal exemption phase-out and itemized deduction limitation The 2012 Taxpayer Relief Act brings back the reduction in itemized deductions and personal exemptions for upper-income taxpayers. Taxpayers with adjusted gross incomes (AGI) over an applicable threshold will reduce their personal exemptions by 2 percent for each $2,500 by which the taxpayer’s AGI exceeds the threshold. A taxpayer’s itemized deduction will also be reduced by 3 percent of the amount by which the taxpayer’s AGI exceeds the applicable threshold amount, with the reduction not to exceed 80 percent of the allowable itemized deductions. The applicable threshold amounts for both reductions are $300,000 for married filing jointly and surviving spouses; $275,000 for heads of households; $250,000 for single taxpayers; and $150,000 for married filing separately. Permanent alternative minimum tax relief Retroactively to Jan. 1, 2012, the 2012 Taxpayer Relief Act increases and makes permanent the alternative minimum tax (AMT) exemption and allows nonrefundable personal credits to the full amount of the individual’s regular tax and AMT. For tax years beginning 2012, the AMT exemption amount is $78,750 for married filing jointly and surviving spouses; $50,600 for single filers; and $39,375 for married taxpayers filing separately. In addition, for tax years beginning after 2012, the exemption amounts are adjusted for inflation. Estate and gift transfer taxes On Jan. 1, 2013, the federal estate and gift tax top rate was scheduled to increase to 55 percent with an applicable uniform exclusion amount of $1,000,000. With the passage of The 2012 Taxpayer Relief Act, the uniform exclusion amount of $5,000,000, that was scheduled to expire on Dec. 31, 2012, is made permanent and the maximum estate and gift tax rate is increased from 35 percent to 40 percent for gifts made and decedents dying after Dec. 31, 2012. The exclusion amount will be indexed for inflation and is estimated to be $5,250,000 in 2013. The 2012 Taxpayer Relief Act also makes permanent the “portability exemption” between spouses, which permits the surviving spouse to use the decedent’s unused exclusion amount during life and at death. ■

Ray Evans is a tax stockholder with RINA Accountancy Corporation.

EDUCATION UPDATE A new monthly feature

> The potential of Social and Emotional Learning by Troy Flint

Oakland is a city that all too often is defined by the word “potential.” Ostensibly a positive attribute, the reality of potential is more complex.

The concept implies great ability, but also, over time, the nagging failure of unrealized promise. Oakland and its school district straddle both sides of this divide. As advocates for the city, we revel in its wonders and cringe at its shortcomings. As leaders of this community and stewards of its children, our responsibility is to make Oakland’s promise manifest. To prepare the next generation of citizens, parents, home owners, business operators and employees, we must educate students in a way that addresses both sides of Oakland –the one we embrace and the one we hope to recreate. Oakland can only reach its potential if we improve conditions for our children and help students develop the skills required for success in school, success in career, and success in life. Unfortunately, our current system doesn’t adequately account for the environments our students experience, the needs of the whole child, or the shifting demands of a 21st century workplace. To counter this, OUSD is expanding approaches to education

that address these broader issues while supporting academic work and student performance. Prominent among these strategies is Social and Emotional Learning (SEL). Social and Emotional Learning teaches the skills we all need to handle ourselves, our relationships, and our work, effectively and ethically. SEL points of emphasis include managing emotions, developing concern for others, establishing positive relationships, making responsible decisions, and handling challenging situations constructively. These traits allow children to calm themselves when angry, resolve conflicts respectfully, solve problems and make safe and ethical choices. Yet, Social and Emotional Learning is not just a method for personal growth and strengthening community; it’s also a framework for school improvement. SEL skills help create and maintain learning environments that reduce discipline problems like truancy, violence and bullying while producing a greater affinity for school among students and higher rates of work satisfaction for staff. This, in turn, results in better academic outcomes, deeper understanding of subject matter, richer collaboration and increased student engagement. Researchers believe addressing psychological factors that influence learning is a critical step in boosting academic achievement. This is reinforced by quantitative studies demonstrating that Social and Emotional Learning has a profound effect on achievement as reflected in higher standardized test scores and grade point average, and a reduced incidence of violent or risky behavior. The most beneficial SEL strategies are reinforced in the classroom, during out-of-school activities, at home, and across the learning continuum from preschool to 12th grade. Educators receive ongoing professional development in SEL, and families and schools work together to promote children’s social, emotional, and academic success. Social and Emotional Learning is not a diversion from the educational mission or an adjunct to it. Instead, it’s an integral part of instruction and student learning; a strategy for accelerated achievement, enhanced problem solving and the development of workplace and life skills. Social and Emotional Learning is an ethos that is infused throughout a school system, reflected in the mindset of the organization, demonstrated in the practices of its members, and seen in the outcomes of its students. In Oakland, it’s an essential part of our effort to see that our great potential – as a school district and as a city – is finally realized. ■ Troy Flint is the director of public relations at the Oakland Unified School District.

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Oakland Running Festival – March 24 On Sunday, March 24 runners from all over the world will participate in the annual Oakland Running Festival. The two-day event, featuring a health and fitness expo as well as races ranging from a full marathon to a kids fun run, has sold out each of the first two years and has been declared an overwhelming success by both runners and the community. With current registration numbers running ahead of last year’s pace, this year’s Oakland Running Festival is sure to build off of its past success. The race will start and finish at Snow Park, off the shores of Lake Merritt. This 4.2-acre park is located on the corner of a bustling business district and will give runners a great view of Lake Merritt, one of Oakland’s most scenic venues. The Oakland Running Festival was created by Chamber member Corrigan Sports Enterprises (CSE), which has produced several highly successful running and other sporting events on the East Coast, including the Baltimore Running Festival. This year’ festival gets underway on Saturday, March 23 with the Health and Fitness Expo beginning at 9 a.m. at the newly renovated Oakland Marriott City Center. The event features local companies as well as vendors from all over the country touting their area businesses and the latest in running and nutritional products. All runners are required to attend the Health and Fitness Expo in order to pick up their race-day numbers, timing chips and GreenLayer runner’s premiums. The expo is free and open to the public, and closes at 5 p.m. Then on Sunday morning at 7:30 a.m., more than 1,500 harriers will line up at 19th and Harrison streets to begin their 26.2-mile trek through the streets of Oakland. This year’s course will allow participants to run past City Hall and the Fox Theater, the Remember Them monument, which will soon be completed, The Paramount Theatre, Fairyland and other Oakland landmarks. Included in this group are those companies competing in the Oakland Chamber Corporate Cup, where local companies compete in the four-person relay to see which company is the fastest. After going down 27th Street, the field will take almost a complete lap around picturesque Lake Merritt and head to 19th Street for their final turn onto Telegraph Avenue and the finish line where the Raiderettes await to congratulate them on their accomplishment. In between the start of the full and half marathons will be the Oakland Tribune 5k. Nearly 1,500 additional runners will take to the 3.1-mile course that circles downtown Oakland. Around 9:20 a.m., a slew of children ages 12 and less will be participating in the Lucky Kids Fun Run, featuring two different distances. Throughout the day, the Celebration Village will take place at Snow Park. Just outside the finish line, runners will gather here to receive their medals, water, food and two free beers, courtesy of Coors Light. In addition, there will be live music provided by two local bands, games for kids and food vendors. The Oakland Running Festival has generated close to $8 million for the city of Oakland and nearly $750,000 for local charities such as the Ella Baker Center, Team in Training, and Running for a Better Oakland, to name a few. Through three years of the event, CSE has received a 97 percent approval rating, as runners have remarked about the great course support from the community. Additionally, out of town visitors have stated that their impression of Oakland has changed dramatically after participating in the event. Many have comeback to dine at local establishments such as Pacific Coast and Brewery, The Terrace Room and Luka’s. Several local affiliates and companies, including Kaiser Permanente, Alameda County Medical Center, Lucky Supermarkets, the Oakland Tribune, East Bay Express, Gu, the Oakland A’s, the Oakland Raiders, Golden State Warriors, Transports, Sports Basement, KTVU/KICU, and Lohnes and Wright along with the city of Oakland, the Oakland Police Department, and Visit Oakland have already become allied with the event in its first three years and have helped to make the Running Festival a success. There are still a few sponsorship opportunities available and there is still time to get involved in 2013. For a list of ways for your company to sponsor or participate in the event, send an email to oaklandmarathon@gmail.com. For more information about the Oakland Running Festival, visit www.oaklandmarathon.com.

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> The direction of healthcare: What does the future hold?

Still a significant sector Healthcare will continue to be a large contributor to the Oakland economy. Exactly how it will unfold is unknown, but the likelihood is that the growth will be in new and different jobs, not facilities. ■

by Rebecca Rozen In 2007, the Chamber of Commerce issued a report that took stock of Oakland’s economy. The report recognized healthcare as one of the city’s strengths and made recommendations for maintaining and growing this important sector. Almost seven years later, healthcare continues to be one of Oakland’s strongest assets. But given the changes in the way medicine is ▲ Rebecca Rozen facilitated the practiced, consumer expectations, healthcare session at advances in medical technology, and, the Chamber’s recent most importantly, the passage of the Economic Development Summit. Affordable Care Act, what does the future of healthcare hold for Oakland? Our hospitals – Children’s Hospital & Research Center Oakland, Alta Bates Summit Medical Center, Kaiser Permanente, and Alameda County Medical Center – have undergone tremendous growth pumping hundreds of millions of dollars in construction and retrofits and thousands of jobs, both in construction and healthcare, into the local economy over the last decade. Will hospitals continue to grow at the same pace? Will healthcare services continue to be delivered in the same manner? Delivery will be different In the near future hospitals will not grow at the same pace. Healthcare reform is driving and re-shaping how healthcare services will be delivered, and, while we don’t know exactly what that will look like, it will be different. The new model is built around patient centered care, wellness and prevention, and chronic disease management. The goal is to keep people out of the hospital and emergency rooms unless it is urgently needed or unless a disease has progressed to the point that it needs intensive medical care. Hospitals will still provide healthcare services to all who need it, but hospital emergency rooms will no longer be the backstop for uninsured patient populations. The goal is to have people in the hospital for the right reasons; the challenge is to change where and how people receive their care. New care models evolving In order to provide better and more affordable healthcare to all people, the Affordable Care Act is placing the primary care physician at the center of managing a person’s healthcare. This is a challenge given the millions of under and uninsured Californians who will now be eligible for health insurance, and the current shortage of primary care physicians. Hospitals are dedicating significant resources not only to prepare patients for leaving the hospital, but are also taking a broader look at what happens to patients when they get home. They are helping to set up Accountable Care Organizations (ACOs), medical homes, and healthcare teams. They are linking patients to primary care physicians and working with them to manage care, and to keep people well and out of the hospital. Growth in practitioners, not facilities It will take time to educate and train needed primary care doctors. In the meantime hospitals will look to nurse practitioners, physician assistants, case managers, health coaches and others to become a part of these new medical support teams. They will need to perform “at the top of their licenses” to help new patient populations manage chronic diseases. These teams will need to know if patients have family members to help with their care after leaving the hospital. They will connect patients to primary care doctors, set up follow-up appointments, call to make sure they have taken their medications, track their weight, encourage and monitor exercise, and offer social support which includes assistance with transportation to and from doctor appointments.

Rebecca Rozen is the regional vice president of the Hospital Council of Northern & Central California, and facilitated the healthcare session at the Chamber’s recent Economic Development Summit.

> Help end senior hunger; Attend ‘Five Star Night’ by Cindy Houts Sitting in his blue easy chair, Ray waits for his favorite sound of the day – the doorbell. On most days, he hears it ring only once, which makes the sound all the more precious. On the other side of the door, Ruby with Meals on Wheels readies his warm meal and carton of milk, and rings the bell. Ray struggles to push himself to standing, but there is a smile on his face. Cindy Houts He enjoys the tasty meal, but more so he enjoys the chat that connects him to the outside world. His outof-state family greatly appreciates the daily safety check, and if you ask Ruby, she’ll tell you she gets more out of it than the seniors to whom she delivers. It’s easy to think that the problems of today are just too big to solve. In the case of senior hunger, help is easier to provide than you may know. Thirty dollars ($30) feeds a senior for a week. That’s a full week of warm, nutritious meals delivered to a senior’s door by a caring driver with a friendly smile. Can you think of another program that does so much good for so little? The programs of Alameda County deliver almost 2,100 meals each weekday to seniors in our area. The great majority are over 75 years old, and over half live alone. Many struggle with how to pay for both food and medicine. Each meal costs approximately $6 to make and deliver, and a year’s worth of meals costs less than a single day in the hospital. Meals on Wheels is an economical safety net that keeps seniors healthy and living independently in their own homes, where they want to be. How you can help Become a sponsor of “Five Star Night.” The 26th annual event will be held at the Scottish Rite Center in Oakland on Friday, April 26. Celebrity Chef Narsai David is the emcee, guiding guests through each aspect of the night. Five Star Night offers attendees the unique opportunity to taste creations from the East Bay’s top culinary talents all in one location. There are many benefits enjoyed by sponsors, with several levels to choose from. Sponsor a table, invite your VIP clients, or treat your employees to a night they will always remember. For more information, visit www.feedingseniors.org. ■ Cindy Houts is the executive director of Alameda County Meals on Wheels.

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> A general hospital with children in mind When pediatric physicians and staff began planning for the new Kaiser Permanente Oakland Medical Center, they had one goal in mind – to provide the high quality care for which they are nationally recognized in a comfortable environment that would provide all the services young patients and their families need. “I’m very excited that the new facility will be so child-friendly,” said Jorge Gutierrez, MD, Oakland Medical Center assistant physician-in-chief, Pediatric Services and Pediatric Critical Care, and a member of the planning team. “We’re creating a children’s hospital within a general hospital. We will have all the pediatric sub-specialty services that any other children’s hospital provides, as well as a Pediatric Intensive Care Unit, a Neonatal Intensive Care Unit, and areas specially designed for children.” Gutierrez said creating a children’s hospital within the new general hospital is the culmination of a cultural shift that has been evolving over the years. “We are ▼ The new iMRI, prioritizing the care of children,” he said. which will be used The pediatric team worked with the during brain architects to create interiors that would surgery. Credit: be intriguing to children and appropriate Kaiser Permanente

for their needs. For example, the ▲ An architectural rendering of the team pushed for separate areas, a entrance to the new “hide-out” where small children Pediatrics Department could play and a “lounge” that within Kaiser Permanente Oakland would be welcoming for teenagers. Medical Center. Another big difference in the Credit: NBBJ Architects new pediatric facility is that all the rooms, including the rooms in the Neonatal Intensive Care Unit, will be private. First iMRI scanner in California The new pediatric center will be a regional hub for pediatric care, serving children from throughout Kaiser Permanente’s Northern California region who need special services, with specialized equipment, physicians, and staff all dedicated to their health and well-being. Gutierrez is especially thrilled that the new center will be the first in Northern California to have intra-operative magnetic resonance imaging (iMRI) – advanced imaging technology that the world-renowned pediatric neurosurgical team will use during brain surgery. “Typically, MRI technology is used post-operatively to evaluate the tumor resection,” he said. “But with the new iMRI scanner, the surgeons can get data while the child is still on the

operating table.” The iMRI scanner will be housed in a room adjacent to the operating room and will slide in on overhead tracks to help the surgical team confirm that there is no residual tumor that can possibly be removed before the surgery is completed. The tracks for the scanner are already installed and carefully covered to protect them as construction continues. At first glance, Gutierrez said, “It reminded me of the monorail at Disneyland.”

> Climbing to health – stair climbing is moving up in popularity by Andrea Glassberg, MD, PhD If I told you that I had a favorite method to enhance my overall health throughout the day, would you give it a try? It won’t cost you a cent. All you need are some sturdy shoes and a couple of extra minutes to spare. (And your physician’s OK.) My not-so-secret routine? Stair climbing. It began as a way to beat the crowds at elevators. But the more I took the stairs, the more I realized that there were numerous health benefits – and that I could share them with my patients who were either new to exercise, or who wanted to layer on an added cardio workout. Like me, you can fit in stair climbing at the office, hotels or airports when you travel, or in public places ranging from parks and museums to department stores. There’s no monthly fee. No special exercise equipment is required. You can go up and down hundreds of steps – or just a few. It can be a solitary activity, or a means to socialize with friends and colleagues. (Just be sure to do it safely, using handrails, not rushing, and avoiding any distractions.) Beyond the cardio workout and prevention of heart ailments, there are other benefits of stair climbing. Not surprisingly, first on the list is weight reduction. With more than two-thirds of American adults overweight or obese, it’s clear that we need to start making time for our health – and stair climbing is a step in the right direction. A 155-pound person burns 281 calories in 30 minutes of climbing stairs. While that may not seem like a lot of calories, it’s the same number you would burn if running five miles per hour, and even more than if you were walking on a flat surface. (And think of the calories burned if you climbed daily!) In addition, stair climbing is a great activity for blood circulation, as well as for building strength and toning your gluteal muscles, hamstrings, quadriceps, and calves. Strengthening these muscles can reduce your risk of injuries and promote increased bone density. Finally, stair climbing can be good for stress reduction. On the job these days, it’s hard to get away from distractions like email, smart phones, and instant messaging. Climbing stairs is a way to unplug and reclaim a little time for yourself in your day. The lift you might feel in your mood and thinking is actually a benefit of increased amounts of the hormones, adrenaline and noradrenaline that climbing release. My patients are sometimes surprised at how challenging stair climbing can be – at first. That’s because climbers use specific, under-used leg muscles, while their lungs are hard at work, too. As a result, I recommend starting out with just a flight or two at a relaxed pace. Add a flight every week or so, and increase your pace when you’re able. Stair climbing is like other exercise activities in that you’ll be motivated to do more if you set a firm goal. If you find it too dull or onerous, listen to some music. As for me, I like the quiet when stair climbing – the better to hear my strong footsteps, beating heart, and healthy breathing. ■ Andrea Glassberg, MD, PhD, works in Pulmonary and Critical Care Medicine, Kaiser Permanente East Bay.

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CHILDREN’S HOSPITAL & RESEARCH CENTER OAKLAND

> Celebrating 100 years of caring for children

For the last century, Children’s Hospital & Research Center Oakland, the East Bay’s only free-standing, not-for-profit pediatric medical center, has been caring for kids from the Bay Area and beyond. Children’s Oakland kicked off its two-year centennial celebration with a birthday bash at another Oakland landmark, Fairyland, last September. Here’s a brief look back at Children’s Oakland’s first 100 years.

The next 100 years Children’s Oakland is looking towards its next 100 years with a modernization of its facilities. The hospital’s rebuild will maximize its existing property and buildings, modernize its facilities, and provide individual rooms so that families can stay with their child when hospitalization is required. One hundred years after two women had the idea for a hospital dedicated to babies, the name has changed and the breadth of services has grown to include 30 pediatric subspecialties; over 250 hospital-based pediatric subspecialists; teaching programs for physicians, nurses, social workers, psychologists, high school, undergraduate, and graduate students; and a successful research program. Remarkably, the founders’ mission – to deliver specialized healthcare to all children in the region and beyond – has remained an essential component of the mission of Children’s Hospital & Research Center Oakland. To learn more about Children’s Oakland’s history, visit www.100amazingyears.org. ■

LA CLINICA DE LA RAZA

> A premier community health center ▲ A Children’s Hospital Oakland nurse, circa 1940, checks on a polio patient undergoing therapy in a negative pressure ventilator or “iron lung.”

A technician at Children’s Hospital Oakland prepares a young patient for an x-ray circa 1929.

From baby hospital to Children’s Hospital & Research Center Oakland Originally called the “Baby Hospital,” Children’s Oakland was founded in 1912 by nurse Bertha Wright, social worker Mabel Weed, and a group of charitable Bay Area women who were dedicated to creating a hospital just for babies. On Sept. 6, 1914, after settling into the McElrath family estate at 51st Avenue and Dover Street in Oakland, the Baby Hospital officially opened the doors to its 38-bed hospital. 1926: The hospital introduced a medical education program to train future pediatricians. Today, Children’s Oakland’s Pediatric Residency program has 88 medical residents and has trained more than 1,000 pediatricians. 1959: The hospital built a research center to advance the care of children in the community and throughout the world. Now known as Children’s Hospital Oakland Research Institute (CHORI), Children’s research arm is a premier biomedical research enterprise with world-class scientists involved in clinical and basic research, much of which is funded by the National Institutes of Health. 1983: Children’s Oakland cared for the first East Bay pediatric AIDS patient. Today, Children’s Hospital Oakland’s Pediatric HIV/AIDS Program has helped nearly 350 HIV-infected women give birth to healthy, uninfected babies. 2009: Bertram Lubin, MD, a long-time Children’s Oakland physician and head of research, was named Children’s president and chief executive officer, the first pediatrician to ever lead the medical center. The community’s hospital A strong commitment to serving the community has been the cornerstone of the hospital’s mission since its foundation. In 1914, the hospital charged $1 to $2.50 per day per patient, but no child was ever turned away because a family was unable to cover the cost of care. Today, Children’s Oakland continues to serve all children. With no public pediatric hospital beds in Alameda and Contra Costa counties, Children’s Oakland is the “safety net” hospital for both counties, in addition to caring for privately insured patients. In 2011, Children’s Hospital Oakland provided more than $138 million in charity care and community benefit. The support of the community has been integral to Children’s throughout its history, and the hospital is counting on the community’s continued support as it moves into its second century.

La Clínica de La Raza, Inc. was founded in 1971 as a community health center to address a lack of health care services in Oakland’s Fruitvale neighborhood. Started by a group of volunteers, including doctors, community members, and students from the University of California, Berkeley, it began as a free health center. La Clínica was the only place to offer culturally and linguistically appropriate health care services to ▲ La Clínica de La Raza delivers an Oakland’s Fruitvale District and array of services, including medical, has since grown into the largest dental, vision and eye care. nonprofit employer in the East San Francisco Bay Area. The mission of La Clínica de La Raza is to improve the quality of life of the diverse communities it serves by providing culturally and linguistically appropriate, high quality and accessible health care for all. Today, La Clínica is a premier community health center, rooted in the concepts of wellness, prevention and patient-centered care. La Clínica provides care to more than 74,000 patients at 31 sites in Alameda, Contra Costa and Solano counties. La Clínica delivers an array of services, including medical, dental, vision and eye care, women’s health services, prenatal and postnatal care, preventive medicine, health and nutrition education, adolescent services, pediatric services, mental health, behavioral health, case management, WIC, radiology, laboratory, pharmacy and referral services. La Clínica offers comprehensive health care services to residents of the Bay Area, regardless of race, age, or ability to pay. Over the past several years, La Clínica has become particularly involved in chronic disease prevention and is an active member of local collaboratives invested in providing health care access to all. La Clínica is the safety net for the under and uninsured of the Bay Area. Seventy-eight (78) percent of its patients live below the Federal Poverty Line, which is annual income of less than $11,170 for one person or $23,050 for a family of four. In addition, 88 percent of its patients are on Medi-Cal or do not have any form of health insurance. La Clínica is proud to be one of the largest community health centers in the state of California. ■

▲ La Clínica offers comprehensive health care services regardless of race, age, or ability to pay.

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> Alta Bates Summit’s

> How does

new Patient Care Pavilion nears home stretch

chiropractic work?

Sutter Health’s Alta Bates Summit Medical Center in Oakland began construction of its new Patient Care Pavilion and new parking garage in October of 2010.

by Dr. Lauren Clum

The center of this project is a new building that will offer Oakland residents a calming and healing environment – continuing more than 100 years of Alta Bates Summit’s tradition of providing care to the community. Aesthetics of the new 250,000-square-foot building reflect the quality health care that will be provided within its walls – modern, transparent and technologically advanced. With 238 private rooms that are family-friendly and offer panoramic views of the San Francisco Bay, downtown Oakland and the neighboring hills, the Oakland campus will be completed in approximately one year. The $350 million project is on schedule to open in the first quarter of

2014, designed by Devenney Group Ltd, with general contractor DPR Construction. The exterior of the new Pavilion is essentially complete – with 977 permanent panels that are 15 feet wide and include interior and exterior walls. The architectural feature referred to as “the slice” is now clearly visible. With an early commitment to green design and sustainability, the new building has targeted LEED Silver certification. Working

▲ The $350 million Patient Care Pavilion is on schedule to open in the first quarter of 2014.

▼ The new parking structure opened in April with seven parking levels.

> Alta Bates Summit’s Pavilion numbers: • • • • •

• • • • • • • •

11 floors 238 patient rooms (all private) seven elevators more than 900 doors 463 concrete pilings drilled 30 to 95 feet below ground in January for the new building to sit on, requiring 3,100 yards of grout to fill. These pilings result in an earthquake-safe structure. 1,600 tons of rebar 3,700 tons of steel 14,000 yards of concrete 650,000 – number of construction hours to date Estimated workforce – approximately 270 max. (currently 200) 1.2 million square feet of drywall Electronic health record Electronic patient registration ■

together, the project team collaborated in a 3D-modeling system Building Information Model (BIM) to virtually build the hospital before actual construction began. A 2012 AIA / TA (Technology in Architectural Practice Award) was earned in recognition of harnessing BIM technology and processes for design, construction and project excellence. The new $35 million, 1,067-space parking structure opened in April – offering ample parking for patients, families, physicians and employees. With seven parking levels (six above ground, one below), the new structure features an open-air design, screened by trellis walls and vines, beautiful planted areas and secured access. Thanks to Sutter Health’s investment in Oakland, Alta Bates Summit’s new Patient Care Pavilion and Providence Parking Garage are becoming a reality. ■

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The nervous system controls all the other systems of the body, so improving its function helps the body to heal overall. The healing that results from chiropractic care is actually due to improvement in nervous system function. Your brain communicates with your body via the nervous system – messages go from your brain into your brainstem and down your spinal cord, and then spinal nerves carry the information out from the spine to every organ, tissue and cell in your body. The bones of the spine protect the spinal cord and brainstem, and if those bones aren’t moving properly, the spinal cord and brainstem can get irritated, and interference in brain-body communication results. When any kind of trauma or injury impacts the body, the bones of the upper neck are oen affected first. They can get “subluxated,” meaning they’re stuck and don’t move properly. This causes inflammation and irritation of the brainstem, which then affects the communication between the brain and the body. Interference at that level can result in a wide range of dysfunction, from digestive disorders and high blood pressure to migraines and lower back pain. An example of major interference is the story of Christopher Reeves, Superman. He broke the first bone in his neck, and every system of his body was impacted as a result. That’s major interference. Minor interference is when those bones aren’t broken, but just aren’t moving properly, and stuck. That interference can also affect different systems of the body, and is what chiropractors address. A chiropractor assesses the brainstem area for a couple of reasons. First, to see if and how the nervous system has been impacted. An objective and reliable tool for assessing nervous system function is computerized infrared thermography. These non-invasive scans allow the chiropractor to assess the function of the nervous system, and identify whether interference is present. Second, if interference is present, the chiropractor must then determine what’s causing the interference. Various chiropractic tests can reveal this, along with specific x-rays to assess biomechanics. Abnormal spinal biomechanics can produce nervous system interference, so it is important for the chiropractor to determine exactly how those bones of the spine are moving or aren’t moving. With that information, the chiropractor can then determine the exact type of adjustment that is necessary to restore and maximize the function of the nervous system so that brain-body connection is restored and healing may occur. Chiropractors help many people with many conditions, but not everybody is a candidate for chiropractic care. The only way to know for sure if it can help you is for a chiropractor to perform an exam to assess how your nervous system is functioning. ■

Chiropractors get pigeon-holed into being neck and back doctors mostly because they utilize the neck and the back to access the nervous system.

Dr. Lauren Clum

Dr. Lauren Clum runs The Specific Chiropractic Center at 4179 Piedmont Ave., suite 210 in Oakland. She can be reached at (510) 658-8740.


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> Twenty-seven minutes

that saved a life

and guiding it to his heart to remove the clot.” Dr. Johnson also quickly inserted a very small mesh tube – called a stent – with a balloon inside. By inflating the balloon, he was able to expand the stent to widen Dr. Pescetti’s narrowed artery and improve blood flow. The relief was instantaneous. “The pain from my heart attack was excruciating. But when they unblocked my artery, it was gone instantly,” adds Dr. Pescetti. Dr. Johnson and the medical teams in the Emergency Department (ED) and Cardiac Cath Lab worked so quickly that the “door to balloon” (D2B) time for Dr. Pescetti – the interval spanning from entering the ED to unblocking the artery in the Cath Lab – was only 27 minutes, well below the D2B time of 90 minutes recommended by the American College of Cardiology and the American Heart Association. “The beauty of our minimally invasive procedures is that we have dramatically improved treatment outcomes for our heart attack patients,” explains Dr. Johnson. Dr. Johnson went to visit Dr. Pescetti in his hospital room three hours aer unblocking his artery. “One of the first things he said when I entered the room,” recalls Dr. Johnson, “was ‘I’m ready to go back to work.’” Looking back on his experience, Dr. Pescetti feels a deeper appreciation for everyone in his life. “I can’t say thank you enough to the medical teams at Alta Bates Summit who saved my life. The caring, kindness and compassion they extended to me not only affects my family, but touches the lives of the families of Dr. John Pescetti allows a my patients, whom I can continue young patient to use his taking care of thanks to them.” ■ stethoscope during a routine visit.

Dr. John Pescetti never imagined that his life might hinge on 27 minutes, yet that’s exactly what he faced after arriving by ambulance at the Oakland campus of Alta Bates Summit Medical Center with severe chest pain that was soon a confirmed heart attack. Dr. Pescetti, a Johns Hopkinstrained pediatrician who practices at La Clínica de La Raza in Oakland, looks back on that day with gratitude. “They gave me a second chance at life – a chance to go on and do the thing I love most – taking care of my patients.” Unexpected chest pain He was caring for his La Clínica patients in the Alta Bates Summit Nursery when he first felt chest pain on the morning of March 8. Aer rounding on his patients, he drove back to La Clínica, but 45 minutes later the pain was so intense he went down the hall to talk with family medicine physician Paul Bayard, M.D. The nurse practitioner and clinicians immediately recognized that he was having a heart attack and called an ambulance. An EKG (electrocardiogram) showed that Dr. Pescetti was having a STEMI (ST segment elevation myocardial infarction) – a type of heart attack in which the coronary artery leading to the heart is blocked. “My friends insisted that the ambulance driver take me to Alta Bates Summit and nowhere else because of their excellent cardiac care as one of the major STEMI centers in Alameda County” remembers Dr. Pescetti. Instantaneous relief “The minute he arrived at the Emergency Department, we knew we had to get him immediately to the Cath Lab to open up his artery and clear the clot,” says Eric Johnson, M.D., an interventional cardiologist. “Any delay and he would have likely suffered heart damage, or worse, from a lack of oxygen.” Dr. Johnson and his team determined the exact location of the clot. “Dr. Pescetti’s le anterior descending artery was 99 percent blocked, just as we had suspected,” said Dr. Johnson. “So we immediately performed aspiration thrombectomy by inserting a very thin tube into the femoral artery in his thigh

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> Highland Care Pavilion: Building

> Good health, better business

new access to better health

for Oakland’s communities by Debra Barnes

Spring is a time for new beginnings, and Oakland’s award-winning community medical center at Highland Hospital is primed for renewal with the completion of the first phase of a $668 million transformation of the hospital campus. The May opening of Highland Care Pavilion (HCP), a three-story, 80,000-square-foot specialty care center, marks the next stage in Alameda Health System’s plan to match its world-class services with first-rate facilities that can meet the growing needs of our diverse communities and an expected 30,000 additional visits per year. Ten of Highland’s specialty clinics will move to the new high-tech building, in addition to a convenient Same Day Clinic, which is expected to improve customer care through reduced wait times for patients with urgent but non-acute conditions. Financial counseling services is also planned for HCP, as well as a modern cafeteria and state-of-the-art conference center to support a range of medical education and ▼ A rendering of advanced clinical trainings throughout the year. the lobby of the Additionally, the new building will provide 175 new Highland Care Pavilion. parking spaces for visitors.

The next phase of Highland’s revitalization includes the 169-bed, 300,000-square-foot Acute Care Tower (ACT), currently under construction and scheduled for completion in 2015. The new tower will provide bestin-class maternal child health services, including neonatal intensive care, intensive care, and medical surgical inpatient services. Final phase of the project is estimated for completion in 2017. The Highland project is financed by Alameda County and managed by the County of Alameda General Services Agency. As part of the county’s commitment to the local business community, the contractor for the project, Clark Design-Build Inc., has contracted with 19 Alameda County Small Local Emerging Businesses (SLEBs) to provide professional services. In addition, Clark has contracted with 87 local, small local, minority and women-owned construction firms, also exceeding the established goals in each category. Plus, each of the new buildings is LEED-certified (Leadership in Energy and Environmental Design). This environmental rating, like every rating, award and improvement at Highland and throughout the health system, is the result of a shared commitment to a healthy and thriving community. Each program and initiative launched – whether adopting LEAN methodology to eliminate wasteful activities and return value to patients and customers, or the recent transition to electronic health records to improve provider communication and patient outcomes – is built around the mission of “Caring, Healing, Teaching, Serving All.” For example, the new Patient and Family Advisory Council, comprised of former patients, family members and staff, meets monthly to identify ways to improve services in each community. Team-based care is another advance the organization is making to ensure patients receive comprehensive, integrated treatment for the lifetime of their relationship with the hospital or wellness center. This approach is being pioneered by the HOPE Center, which will be housed in HCP, and involves the physician, health educator, pharmacist and medical assistant working together to provide individualized care. Another example is the innovative PEERS program at John George Hospital, where former patients mentor current patients, resulting in an astonishing 72 percent reduction in re-hospitalizations. The nationally-recognized safety net health system spans three hospitals and three wellness centers throughout Alameda County. The organization has been honored to serve its communities for 150 years and aspires to be the health system of choice for 150 more. Whether measured by its multiplier effect in the local economy or by its specialized care of the local community, world-class innovations in patient and family-centered care and caring will continue to make all of us stronger together. ■

18 | OBR Oakland Business Review | www.oaklandchamber.com

It was an exciting year for Highland Hospital in 2012, from the national spotlight of “The Waiting Room,” to being named a top maternal and child health care facility by the World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF), to earning the STEMI Receiving Center designation from the Alameda County Emergency Medical Services Agency, Debra Barnes among other local and national honors. This year, we expect continued excitement and activity thanks to our supporters and the many projects underway on the Highland campus and throughout our Alameda Health System. Those of you who have seen “The Waiting Room” understand why the film bolstered community pride in Highland and brought focus to the hospital as a pioneer in quality care against phenomenal odds. It is this same sense of pride and passion to improve those odds that keep our supporters and major donors strong each year. Over the past 20 years, the Foundation has raised $20 million toward our mission to support the region’s only world-class, nationally-recognized safety net health system. Among our most important sources of contribution is the greater Oakland business community, which comes to the aid of the Foundation year after year. Without you, we would not be able to offer the level of care required to restore the health and happiness of nearly 300,000 outpatients every year. Without you, we would not have the flexibility to innovate around medical breakthroughs like the PEERS mentor program at John George, which has reduced re-hospitalization rates by 72 percent. Without you, we would not be able to heal more than 2,000 trauma patients and perform over 5,000 surgeries annually. And without you, we would not deliver 1,100 healthy babies every year to proud local parents. These are just a few examples of ways your community support of our shared community institution is helping improve the well-being of every county resident. Last year, across our three major campuses and three neighborhood-based, community wellness centers, we provided clinic and hospital services to nearly 75,000 patients who do not have health insurance and are covered under the Health Program of Alameda County (HPAC). One of the keys to our success has been our ability to continually improve the quality of care and customer experience patients receive. We act on findings from patient surveys, conduct special outreach like our Cancer Navigator Program, and develop innovative services, such as our Senior Fall Prevention Center, Infant Safety Program, and “Bite-to-Balance” to combat childhood obesity. As the Highland Care Pavilion nears completion, with more campus development underway, we encourage you to visit us online or in person. Come witness our state-of-the-art facility first-hand, and appreciate what your contribution has helped accomplish, as we appreciate the guidance and support of our friends in the Chamber of Commerce, and every advocate of better health and opportunity for the city of Oakland and Alameda County. ■ Debra Barnes is president of the Alameda Health System Foundation.

JOIN US AND HELP

Stop Diabetes

Saturday, October 12, Snow Park 510-654-4499 or ADABayArea@diabetes.org


SPECIAL SECTION

Health Care

> Help prevent diabetes – Encourage healthy living in the workplace At the American Diabetes Association, workers look forward to the month of March not only for college basketball, but to make a special point to rally Oakland communities around health, wellness and diabetes prevention. Why? More than 26 million Americans now have diabetes, and of those, seven million are undiagnosed. As the diabetes epidemic continues to grow, estimates show one in three American adults will develop type 2 diabetes by 2050 if current trends continue. The personal toll of diabetes is great, as is the toll on businesses struggling to control healthcare costs for their employees. A diabetes calculator estimates that in a company with 100 employees, ten will have diabetes, three of those will be undiagnosed, and approximately 25 employees will have pre-diabetes. If 75 percent of those with pre-diabetes develop the disease, the company’s average insurance cost for those people would be $123,069. But if only 25 percent of those develop diabetes, the average healthcare cost drops to $42,023. The most effective thing an employer can do to control costs and improve employee health and productivity is to encourage healthy living in the workplace. A healthy workforce is productive; it has reduced levels of absenteeism and requires less company and personal investment in health care expenses. The American Diabetes Association wants to help employers and

employees get the message that lifestyle changes – such as losing 1015 pounds and getting 30 minutes of exercise five days per week – can delay or prevent diabetes in those with pre-diabetes. What can you do? The 25th annual American Diabetes Association Alert Day, a one-day call to action for people to learn their risk for type 2 diabetes, will be held on Tuesday, March 26. Visit the Risk Test tab at facebook.com/AmericanDiabetesAssociation to take the one-page risk test. For employer resources, visit diabetes.org/atwork to receive wellness information for your employees. A free program for those recently diagnosed with type 2 diabetes is available. Simply visit diabetes.org and click on the “Living with Type 2” tab. Still want to do more? Join the Step Out Walk to Stop Diabetes in Oakland at Snow Park on Saturday, Oct. 12. For more information, call (510) 654-4499, ext. 7525. ■

> ‘FACES’ summer academy offered in partnership with SMU FACES for the Future Coalition’s Summer Medical Academy, designed to spark interest among young people in advanced education, will take place for the second year in a row at Samuel Merritt University (SMU) in July. Dr. Tomás A. Magaña, assistant professor/medical director in the Master Physician Assistant Program at the university, is the co-founder and director of FACES, a program that provides healthcare internships, academic support and wellness training to underserved high school students. “The program was created as an opportunity to expose students to different healthcare careers and encourage them to attend college after graduating from high school,” said Michael De Rosa, PhD, chair of the Master of Physician Assistant (MPA) Program. “At Samuel Merritt University, the Summer Medical Academy program allows the young students to experience how simulation-based education, human anatomy, and clinical skills are integrated into academic programs.” During last year’s Summer Medical Academy at SMU, more than 100 at-risk students spent -days participating in educational activities that exposed them to various aspects of medical training and clinical practice. Begun at Children’s Hospital of Oakland by Dr. Magaña in 2000, and now a project of the Public Health Institute in Oakland, FACES for the Future has served several hundred youth, many of whom have gone on to college educations and careers in health-related fields. The 2013 Summer Medical Academy takes place July 8-19, and is aimed at high school students 15 years or older who are interested in a career in medicine. The academy offers clinical skills workshops, lectures, simulation lab activities, health career information, and field trips. Last year, SMU Physician Assistant (PA) students hosted a talent show and silent auction that raised more than $3,000 for the FACES for the Future program. Dr. Magaña and the FACES for the Future program were recently featured on NBC’s Nightly News. Dr. Magaña also recently received Diablo Magazine’s 2012 Threads of Hope award. ■

March 2013 | 19


Economic Development CREATING A STRONG ECONOMY

> Oakland’s Retail Advisory Committee still going strong by Eleanor Hollander Chaired by architect Ken Lowney (a small Oakland business owner himself), the group heard a presentation from the following successful Oakland businesspeople: • Jeff Dodge, La Farine • Angela Tsay, Oaklandish • Brahm Ahmadi, People's Community Market • Alfonso Dominguez, popuphood • Jeremy Liu, Community Developer These retail powerhouses listed above lent both insight and first-hand experience as small and expanding business owners in Oakland, detailing their stories of landlord, financing and bureaucratic woes along with their triumphs. Many businesses shared that there is a “strong culture of collaboration” among the smaller retailers, and that each firm’s successes encourage others to begin their dreams in Oakland. Many stressed that land and building prices were often barriers to entry for small (even beloved) businesses and that even a few of them had benefited from free rent for a portion of their start-up period. However, when asked by the committee if they felt that Oakland had adequate retail space for smaller businesses, almost all the panelists nodded in agreement. The meeting ended with a collaborative atmosphere – where the small and mighty retailers were able to derive value from ORAC members and the ORAC group was full of plans to better tailor their programing and efforts to support the smaller retailers that are so vital to Oakland’s success as a city. ■

The monthly ORAC (Oakland Retail Advisory Committee) was recently treated to an “All-Oakland Small but Mighty Retailer panel” with a packed house and a very dynamic discussion.

Eleanor Hollander is the Chamber’s director of economic development.

> Lake Merritt Channel re-opening a milestone for Measure DD Since 1869, Lake Merritt has been separated from the channel by man-made structures that altered what was once an open waterway to San Francisco Bay. This phase of the Measure DD project included removal of the 12th Street dam, culverts, unsightly pedestrian tunnels and 12-lane “mini-freeway” and construction of a new 100-foot-wide, free-flowing tidal channel bridged by a six-lane, tree-lined boulevard. The $47 million project also includes improvements for water quality and wildlife habitat, creation of a new tidal marsh and construction of a new recreational trail that will eventually connect to the San Francisco Bay Trail. This is the first in a series of major projects to open the Lake Merritt Channel and once again connect Lake Merritt to the Oakland Estuary and San Francisco Bay. In 1869, Samuel Merritt built a narrow dam across the channel, with gates to hold in the high tides, forming Lake Merritt. As time passed, the dam was widened, the surrounding marshlands were filled in, and the channel was squeezed into small underground pipes or culverts. The Measure DD restoration work is the culmination of years of effort to reverse the negative impacts of this urban encroachment upon the natural channel.

A major milestone in the effort to reconnect Lake Merritt to the bay was marked with the recent re-opening of a 750-foot section of the Lake Merritt Channel. The removal of the 12th Street dam, culverts and 12-lane roadway is one of the premier Measure DD projects.

Enhancements improve wildlife habitat One of Measure DD’s major goals is to improve the water quality in Lake Merritt, with an emphasis on increasing dissolved oxygen levels. The Lake Merritt Channel 12th Street project will help meet these goals by removing restrictive culverts and opening the channel to greater flows. The increased tidal exchange to and from the bay will help mix and oxygenate the water, and provide more tidal flushing. Tidal flushing improves the water habitat for fish and birds. Opening the first 750 feet of the channel has already increased tidal flow by 50 percent, increasing the dissolved oxygen in Lake Merritt to the benefit of the rich aquatic life in the lake. In addition, the entire project includes vegetated swales and water quality basins that improve water quality by allowing water to naturally infiltrate thereby filtering the stormwater before it reaches the lake. The creation of the two-thirds-of-an-acre tidal marsh restores an important type of mud flat habitat for migratory shorebirds, mollusks and fish. Improved public access on water and land The opening of this 750-foot-section of the Lake Merritt Channel is the first step in allowing unimpeded paddling from Lake Merritt to the Oakland Estuary and San Francisco Bay. In the future, kayakers and canoeists will be able to glide down the channel as the Ohlone people once did. The open channel will also allow Lake Merritt to become a stop on the Bay Water Trail. Complementing the popular walking, jogging and biking course around Lake Merritt, the pathways under the bridge and the new pedestrian bridge across the channel will allow walkers, joggers and bicyclists to follow the channel downstream, with an eventual connection to the San Francisco Bay Trail.

▲ Community developer Jeremy Liu of Creative Ecology Partners was one of many speakers at the Chamber’s recent Oakland Retail Advisory Committee meeting.

20 | OBR Oakland Business Review | www.oaklandchamber.com

Next phases Coming next are the Lake Merritt Channel Improvements at 10th Street. Construction on the improvements is scheduled to start this summer. This phase will replace the 10th Street roadway with a clear-span bridge, continuing the open channel further toward the bay. This work will further improve the tidal flow into Lake Merritt by an additional 50 percent. ■


Women in Business

> Oscar-winning director to speak at Women in Business luncheon by Allison Rodman

On Friday, April 5, the East Bay Women in Business Roundtable (EBWIBR) will present animation writer, director and Academy Awardwinner Brenda Chapman at its luncheon speaker series. Chapman has the distinction of being a female pioneer in her field and has earned a long list of international awards for her work, most recently as co-director for the movie “Brave,” produced by Pixar. Brenda Chapman

Chapman, in fact, won the Oscar at the recent Academy Awards for the “Best Animated Feature Film.” The title of Chapman’s speech at the Women in Business luncheon is “My Career: Doing What I Love To Do.” The talking points will cover how being a woman has shaped her career and the women who have influenced her journey. Her story begins in Illinois as a visual artist and it then moves to California for college at CalArts, where she graduated with a BFA in character animation. Just out of school in 1987, she was hired by Disney – initially, she says, just because she was a woman. At the employment offer, the Disney executive told her “We need a woman. And you’re the right price.” As the first woman working in Disney Animation's story department, Chapman used the opportunity to bring a woman’s perspective to her films and write stories with empowered female characters. In 1998, for DreamWorks Animation’s “The Prince of Egypt,” she became the first woman to direct an animated feature from a major studio. Her next stop was Pixar in 2003, where she started working on the story “Brave,” among other projects. Her premise for “Brave” centers on a female coming-of-age in a story that combines independence, maintaining identity in the face of tradition, and the complicated bond between mother and daughter. In 2008 she became Pixar’s first female director for the project. But the film process became fraught with artistic decisions out of her control. In a New York Times interview, Chapman shared that the making of “Brave” was a “heartbreakingly hard road...but in the end, it worked out, and I’m very proud of the movie, and that I ultimately stood up for myself, just like Merida, the protagonist in Brave." Today, by all definitions, “Brave” is a hit, having made $374 million worldwide and has won numerous awards, most recently from the prestigious British Academy of Film and Television Arts (BAFTA) organization. Chapman credits her women relationships in her personal life as the source of her inspiration, in particular her own mother and daughter. “To inspire and influence girls everywhere and hopefully bring them joy,” she says. “Being able to do that on a daily basis, while also focusing raising my own daughter to be strong and confident is something I never stop being grateful to be able to spend my career doing.” Her work includes “The Little Mermaid,” “The Prince of Egypt,” “The Lion King,” “WALL-E,” “Up,” “Beauty and the Beast,” and “Brave.” The EBWIBR “Women of Distinction” speaker series is a lively and resultsoriented networking opportunity. Bring a friend or co-worker and plenty of business cards, and be ready to mingle. The event begins with check-in and networking at 11 a.m. and continues with the luncheon at 11:30 a.m., the program at noon, and networking from 1 to 1:30 p.m. The cost is $35 for Chamber members and $45 for prospective members. Reservations must be pre-paid and received by Wednesday March 27, to guarantee seating. After March 27 and at the door, a $10 fee will be added. For more information, contact Ivette Torres at (510) 874-4800, ext. 319. The EBWIBR thanks our series sponsor, Southwest Airlines, for its support and generosity. Interested in co-sponsoring a particular speaker? It’s a great opportunity! ■

Allison Rodman is a case manager for Elder Care Referrals & Services, and is a member of the East Bay Women in Business Roundtable Steering Committee.

Brandstorming

SPONSORED BY

> City Administrator Santana shines at Women in Business luncheon The East Bay Women in Business Roundtable kicked off its 2013 “Women of Distinction” speaker series in February with a special presentation from Oakland City Administrator Deanna Santana, who is the first Latina to serve in that position for the city. She took office in August 2011. Santana’s passion, commitment and sense of humor became evident when she shared her “Top 10 List” of challenges, each of which she encountered soon aer accepting her position with the city. The issues are followed by her “solutions.” 10) Resignation of Oakland Police Chief. (Solutions can oen be right in front of you.) 9) Tents. (Nothing prepares you for everything.) 8) Redevelopment districts. (Plan for “Plan B.”) 7) Budget issues. (Look for solutions that are not obvious; take a human approach.) 6) Reorganization. (Always strive to improve efficiency and communicate as much as possible.)

EAST BAY

City Administrator Deanna Santana (center, holding the flowers) was greeted by members of the Women in Business Steering Committee outside of the Waterfront Hotel in Jack London Square.

5) Receivership. (Be clear about what you need and ask for it.) 4) The Port and Coliseum. (Catch up on delayed projects whenever possible; do not get behind.) 3) Good government. (Align to your Charter and tackle long-term problems; build a strong contingency fund.) 2) Diminished police resources. (Look for other partner opportunities and bring in outside assistance when the situation becomes unacceptable.) 1) Dream the team. (Put a great team together and you will overcome the impossible.) Santana also provided the audience with many of her own personal mottos which have aided her during difficult situations. Among those mottos are: • It’s not about waiting for the storm to pass; it’s about getting out there and dancing in the rain. • Be stubborn about what you need. • Trust yourself to succeed, but be willing to adjust and modify along the way. • As you work toward achieving your goals, do it and do it well. A graduate of UC Berkeley, Santana worked as a management intern for the city of Oakland, and years later worked for the city of San Jose in various roles including City Manager Chief of Staff, City Clerk and lastly, Deputy City Manager. During this time she was involved with many high profile projects and was appointed by Mayor Chuck Reed to serve on his Leadership Transition Team when he assumed office in 2006. During a question-and-answer session with the audience, Santana said that she’s always “felt” she was like Oakland in the sense that both she and the city are over-achievers with tremendous inner fire – but are oen underestimated. She received a standing ovation upon completion of her presentation. ■ Joy Soulier is the owner of Joy Soulier & Associates, which specializes in tax preparation and planning for individuals, trusts and estates.

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> Mayor’s summer jobs program kicks off with grant from Bank of America The Mayor’s Summer Jobs Program, which last year offered summer employment to almost 1,000 Oakland youths, recently kicked off this year with a $50,000 grant from Bank of America. “My goal is to provide a job for every kid who applies,” Mayor Jean Quan said. “Last year, that was about 2,000 kids. We were able to find positions for about 1,000 of them, and about half of them were kids from some of our toughest neighborhoods.” Bank of America’s grant is to the East Bay Community Foundation through its workforce development fund. The $50,000 grant will create 31 jobs for local teens, working with the city of Oakland, nonprofit organizations, and local Oakland businesses. Quan continued, “This is an important part of our long-term solution for economic justice and reducing violence in our most challenged neighborhoods. A summer internship gives kids experiences and connections that will help them access the critical jobs pipeline later in life. Kids who get these internships are more likely to graduate high school, more likely to go to college and more likely to find productive employment. I want to thank Bank of America for again being a corporate leader in giving back to the Oakland community and stepping up to make a difference.” According to Martin Richards, Bank of America’s Bay Area market president, “Teens have been disproportionally impacted by the recession, with unemployment rates exceeding those of any other age group and at an all-time high. We are pleased to once again support the Mayor and the East Bay Community Foundation in providing jobs this summer that will provide youth with valuable skills to develop into self-sufficient adults.” This year, the city of Oakland intends to train and place more than 1,000 youth into summer jobs. To meet this goal, they are looking to the private sector to create over 2,000 jobs. To support the jobs program and hire a youth for summer 2013, make a tax-deductible contribution to support local youth by contacting the Mayor’s Office at (510) 238-3141 or at meverhart@oaklandnet.com. ■

> Leadership class engages in city’s education systems and arts scene by Tammy Dain, Jessica Stewart and Byron St. Jules

The 2013 cohort of Leadership Oakland spent a day together in February learning about our city’s arts and education systems.

The day kicked off with a public education overview by Jessica Stewart, the managing director at Great Oakland Public Schools, where the group learned about and discussed how our schools are currently performing, challenges that schools face, and bright spots where things are going very well. The group then visited two East Oakland public schools – Coliseum College Prep Academy (CCPA) on the Havenscourt campus and Lighthouse Community Charter School. At CCPA, we visited classrooms and heard from school leaders and parent coordinators about how the school is working to embody the vision of “full service community school” as part of OUSD’s “Thriving Students” strategic plan. At Lighthouse, we visited classrooms and sat with school co-founder Steve Sexton to discuss how the school was started and how it is currently doing. One of our cohort members shared the following reflections about our school visits: “The teachers were extremely polite, well mannered, and filled with joy. It seemed like something out of a movie, to have an educational facility of the stature right in my hometown, Oakland, California. I peeked my head into a classroom as the children were learning history, taking me back to my elementary days as a youth in Oakland schools.” We then traveled to Youth UpRising, a gem of a resource for youth in East Oakland. The staff member conducting the tour was very knowledgeable about the history of Oakland and its youth. Youth Uprising has a skateboarding park, music studio, and a kitchen that employs youth in the community. Over a lunch catered by Youth UpRising youth, the cohort heard from a panel consisting of representatives from Youth Together, Youth Uprising, and Additional Healing Connection. The panelists shared valuable information about their efforts to better the lives of Oakland youth. One of the most exciting parts of the day was hearing from two of Oakland’s School Board Members, Jumoke Hinton-Hodge of District 3 and newly-elected James Harris of District 7. They are both passionate leaders in education, and are particularly driven to ensure that every child in Oakland receives a quality education that will prepare him or her for a meaningful career and life. Leadership Oakland participants were able to hear directly from these dedicated school board members about the challenges that our schools face today, and learn more about how the school board is supporting Superintendent Tony Smith’s vision to create community schools in Oakland. The day ended with a visit to the Joyce Gordon Gallery, a commercial fine art gallery located in downtown Oakland. Leadership Oakland members heard from

22 | OBR Oakland Business Review | www.oaklandchamber.com

the gallery director, Eric Murphy, a photographer and curator who has been supporting Oakland art organizations since 1999. The tour featured Richard Mayhew’s new drawing and sketch pieces, as well as a look at the work of other local artists. Most exciting of all, the group had the pleasure of concluding the visit with a surprise meeting with the gallery owner, Joyce Gordon. She warmly welcomed the group; her passion for art and love of her ▲ Oakland School Board members community was contagious! Since Jumoke Hinton-Hodge (left) and the gallery’s opening in 2003, James Harris share their thoughts Gordon has celebrated the creativity with participants of Leadership and talent of our culturally rich and Oakland at February’s Arts & diverse region. Education Day. We le the day feeling hopeful about the track that education and arts in our city are on – though there is work to be done, we are definitely headed in the right direction to creating the city in which we all can thrive. ■ Tammy Dain is assistant director of community outreach and communications at Holy Names University, Jessica Stewart is managing director of Great Oakland Public Schools Leadership Center, and Byron St. Jules is account development representative for Ramsell Corporation.


All events held at Chamber offices, 475 14th Street, unless otherwise noted. Call 874-4800 to confirm dates and times. Meetings are open to all Chamber members.

BREAKFAST AT THE CHAMBER MARCH 21 |

Inside Oakland MARCH 22 |

WOMEN IN BUSINESS APRIL 5 |

featuring State Assemblyman Rob Bonta

OAKLAND A’S LUNCHEON APRIL 16 | Hilton Oakland Airport

Featuring Oscar winner Brenda Chapman

A’S – BALTIMORE ORIOLES GAME APRIL 27 | O.co Coliseum

Keeping you connected and informed

18 | Breakfast at the Chamber

| 7:30 - 9 a.m.

EX ECUT I VE CO MM I TTE E Chair of the Board SHANNON PEDDER BRAND: CREATIVE Vice Chairs MARIO CHIODO Chiodo Art Development MARK EVERTON Waterfront Hotel / Miss Pearl’s DAN COHEN Full Court Press CHARISSA FRANK FMG Architects ERIC KISSHAUER Pankow Builders DAVID TUCKER Waste Management of Alameda County ZACK WASSERMAN Ex Officio Corporate Counsel Wendel, Rosen, Black & Dean LLP KEN WHITE Fidelity Roof Company MICHAEL ZIEMANN Summit Bank Immediate Past Chair JOHN NELSON murakami/Nelson

B OAR D OF DI R ECTO RS KIM ARNONE Katovich & Kassan Law Group (representing Women in Business Roundtable) HARMINDER BAINS Securitas

SOLOMON ETS-HOKIN Colliers International

March

RON FOREST Matson Navigation Company

28

After Five Reception

No charge for Chamber members. $15 for non-members. 5:30 - 7:30 p.m.

GARY FOSS Recology East Bay JOHN GOODING The Quadric Group

an update of Chamber activities for prospective, new and long-time members

25 | After Five Reception

| 5:30 - 7:30 p.m. Scott’s Seafood Grill & Bar Pavilion, Jack London Square, free for Chamber members, $15 for non-members

26 | Inside Oakland Breakfast Forum | 8:30 - 10 a.m.

STAN HEBERT California State University, East Bay

featuring Oakland Police Chief Howard Jordan

MICHAEL HESTER McGuire & Hester

27 | Oakland A’s vs Baltimore Orioles | game begins at 1:05 p.m.

VICTORIA JONES The Clorox Company ISAAC KOS-READ Port of Oakland MICHAEL LEBLANC PICÁN Restaurant BARBARA LESLIE AT&T

Hosted by Torrey Pines Bank 1951 Webster Street

KEN LOWNEY Lowney Architecture ART MARTINEZ Bank of America KEN MAXEY Comcast

>

MICKY RANDHAWA Wells Fargo

13 | Ambassador Committee

KEITH TURNER Safeway

GREG CHAN East Bay Municipal Utility District

RICHARD WHITE Fitzgerald Abbott & Beardsley LLC

JOHN DOLBY Cassidy Turley

JOSEPH HARABURDA President and CEO

The purpose of the Oakland Metropolitan Chamber of Commerce is to promote commerce and industry, to advance economic growth and to enhance the quality of life in the city of Oakland.

OBR OAKLAND BUSINESS REVIEW (ISSN 1092-7220) is published monthly at $100.00 a year by the Oakland Metropolitan Chamber of Commerce, 475 14th Street, Oakland, CA 94612-1903. Membership dues include subscription. Periodicals postage at Oakland, CA. Contents can’t be reproduced without permission. POSTMASTER: Send address changes to OAKLAND BUSINESS REVIEW, 475 14th Street, Oakland, CA 94612. Editor

HANK MASLER, (510) 874-4808 hmasler@oaklandchamber.com | www.oaklandchamber.com

MARCH

meeting

| noon - 1 p.m.

13 | Economic Development Forum

| 3 - 4:30 p.m. presentation on Upcoming Capital Projects at the Port of Oakland

19 | Nonprofit Roundtable Committee meeting | 2:30 - 4:30 p.m.

20 | Young Professionals Mixer

APRIL

5 | East Bay Women in Business Roundtable luncheon

| 11:15 a.m. - 1:30 p.m. “Women of Distinction” series, featuring guest speaker Brenda Chapman, Oscar-winning director and animation story artist, most recently for Pixar’s movie “Brave”

10 | Ambassador Committee meeting | noon - 1 p.m. Forum

| 3 - 4:30 p.m. 16 | Oakland A’s luncheon

| 11:30 a.m. - 1:30 p.m. 21 | Breakfast at the Chamber

| 7:30 - 9 a.m. hosted by H&R Block, an update of Chamber activities for prospective, new and long-time members

22 | Inside Oakland Breakfast Forum | 8:30 - 10 a.m. featuring State Assemblymember Rob Bonta

28 | After Five Reception Torrey Pines Bank, 1951 Webster St., free for Chamber members

The Terrace Room, 1800 Madison St., $10 for non-members

16 | Breakfast at the Chamber

| 7:30 - 9 a.m. an update of Chamber activities for prospective, new and long-time members

21 | Nonprofit Roundtable Committee meeting | 2:30 - 4:30 p.m. 23 | After Five Reception

| 5:30 - 7:30 p.m. 10 | Economic Development

El Gusano restaurant, 1015 Clay St., $10 for non-members

| 5:30 - 7:30 p.m. The articles published in this publication do not necessarily reflect the policies or opinions of the Oakland Metropolitan Chamber of Commerce.

>

| 5:30 - 7:30 p.m.

| 5:30 - 7:30 p.m.

Design/Production Editor

CARTER DESIGNS

8 | Ambassador Committee meeting | noon - 1 p.m.

15 | Young Professionals Mixer

NATHANIEL OUBRE, JR. Kaiser Permanente

DAVE CANNON Barney & Barney LLC

MAY

| 3 - 4:30 p.m.

NATHAN NAYMAN Visa

ELÑORA TENA WEBB, PH.D. Laney College

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8 | Economic Development Forum

IKE MMEJE Alta Bates Summit Medical Center

ALICIA BERT PG&E

Oakland Coliseum, lower box tickets $34 for adults, $17 for children 12 and under, Reggie Jackson Bobblehead Day with recognition of 1973 World Series championship team prior to game

Hilton Oakland Airport, One Hegenberger Road, $75 per person, recognizing players’ wives and girlfriends for their help with The Salvation Army of Alameda County

16 | Nonprofit Roundtable Committee meeting | 2:30 - 4:30 p.m.

17 | Young Professionals Mixer

| 5:30 - 7:30 p.m.

location to be announced, free for Chamber members, $15 for non-members

24 | Inside Oakland Breakfast Forum | 8:30 - 10 a.m. featuring Oakland City Councilmember Libby Schaaf

28 | Oakland A’s vs San Francisco Giants, “Battle of the Bay” | game begins at 7:05 p.m. O.co Coliseum, with seats directly behind the A’s dugout in the Plaza level, tickets $40 per person for Chamber members, $50 per person for non-members

location to be announced

March 2013 | 23


It’s been 12 years since local artist Mario Chiodo conceived of the “Remember Them: Champions for Humanity” monument in Oakland, and last month a vital part of the completion of the project was put in place. A steel remnant from the World Trade Center in New York was placed within Section 4 for its final resting place. The piece of steel was acquired by the Chamber from the Port of New York and New Jersey. The ten-pound piece, which was originally hundreds of pounds in weight (but reduced by the heat of the fire), was carried from the Chamber offices to City Hall, where it was kept on display, then moved to Henry J. Kaiser Memorial Park via a Fire Department procession, and then placed within Section 4.

Photo by photographers@large

> A moving dedication

▲ The steel remnant of the World Trade Center was carried from the Chamber offices to City Hall and then was placed in a fire engine with a Fire Department procession to Henry J. Kaiser Memorial Park.

▲ Fire Department Lt. John Farrell (left) and firefighter Tommy Elento prepare the remnant for its final resting place. Both firefighters were first responders and aided in the recovery on Task Force 4 at the World Trade Center site in New York.

▲ With the help of a fire engine crane, Lt. Farrell climbs Section 4 of the monument to place the steel inside.

▲ High atop Section 4, Lt. Farrell brings the steel remnant to its final resting place.

Photo by photographers@large

▲ Monument Oakland Fire creator and Department Lt. John Farrell artist Mario Chiodo speaks at and firefighter Tommy the dedication. Elento, both of whom were first responders and aided in the recovery at the World Trade Center site in New York, took the remnant to its final resting place. The two firefighters wore the same type of uniforms that were worn during their work in New York. “We are here today to honor those lost during the attack on America and to salute those who responded valiantly to rescue and ultimately recover during the weeks and months following 9-11,” said Chamber President Joe Haraburda. The entire monument, complete with a visually impaired wall with busts of the humanitarians and their quotes in braille, will be dedicated within the next two months. ■

▲ At the dedication – (left to right) Chamber President Joe Haraburda, Mayor Jean Quan, Fire Chief Teresa Deloach Reed, and artist Mario Chiodo.

Oakland Business Review March 2013  

Oakland Metropolitan Chamber of Commerce monthly newspaper, March 2013 Issue. Contains a special section on healthcare

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