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The award-winning publication of the Oakland Metropolitan Chamber of Commerce | oaklandchamber.com | Vol. XXXL No. 5/6 | May/June 2018


A Great Place To Work page 4



Equator Coffee page 4

2018 Primary Election Guide page 7


Soul Food Spin page 11


Walk the Plank page 17

Photo: xx

Media Day with Leadership Oakland

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Jennifer Siebel Newsom captivates at EBWIB luncheon “We’re living in a time and age when increasingly many of us are asking is this the culture we want to be living in, and, is this the country we want to be around for our children?” said Jennifer Siebel Newsom, California native, Stanford graduate, filmmaker, advocate, environmentalist, Second Lady of California, wife, and mother of four. In front of a capacity crowd at Scott’s Seafood Grill & Bar in Oakland’s Jack London Square, the special guest speaker pulled in attendees from the moment

Ken Maxey, Chamber board member, Jennifer Siebel Newsom, guest speaker, and Barbara Leslie, Chamber president and CEO. Photo: TC Lehman

of her arrival at the second East Bay Women in Business luncheon of 2018, sponsored by Southwest Airlines. “Gender in America unfortunately matters,” said Siebel Newsom. “Despite women having made incredible gains in professional fields over the past continued next column

several decades, despite out-graduating men in college and graduate school, despite women being 47 percent of the workforce and holding 80 percent of the purchasing power, and despite women being 51 percent of the population, and giving birth to 100 percent of the population, women are still regarded as less important citizens. Men are still regarded as primary authority figures. Yet women-run businesses have a 34 percent higher total return to shareholders." Siebel Newsom states gender stereotypes and the resulting inequality starts with conditioning environments. "I’m not morally opposed to the color pink, or of princesses themselves, it’s just the sheer dominance of this ideal is troubling.” Siebel Newsom proclaimed the country’s obsession with certain ideals reinforces a cultural trend that young girls hear too much about the importance of appearance and little about a woman’s ability to lead, and are therefore handicapped. Meanwhile, boys are taught they are natural born leaders. “When I first started out in the entertainment industry at the age of 28, I was told by my male agent at the time to lie about my age and take my Stanford MBA off my resume. I didn’t do either, but I was shaken by the realization that everything I had done and worked for in my life had no value in that town,” said Siebel Newsom. To combat the material exported around the world by Hollywood, Siebel Newsom wrote and directed a documentary, Miss Representation. The acclaimed 2011 film explores how mainstream media contributes to the under-representation of women in influential and powerful positions in the US by circulating limited, and often disparaging, portrayals of women. continued page 6

Upcoming Chamber event to focus on area's retail health The Oakland Metropolitan Chamber of Commerce is convening a special event to look at the present and future state of retail in Oakland and the East Bay region. "Oakland Retail Therapy: Examining the State of Urban Retail," takes place Wednesday afternoon, May 16, at the New Parkway Theater. "As the face of brick and mortar changes – dramatically so – across the country, how can the industry in Oakland and the Bay Area adapt and innovate to ensure both viability and sustainability," commented Barbara Leslie, president and CEO of the Oakland Chamber. "We feel it is imperative to have this important economic development conversation to dissect and discuss the state of our local retail ecosystem, to examine its overall health, to get a real feel for the pulse of the industry in the Bay Area and here in Oakland. We want to be ahead of the curve, to hone in on the challenges as well as the opportunities facing a cornerstone sector of this area's economic activity, and


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▶#OAKPROUD Congratulations to Chamber member (and Chamber Board member) Mike Hester, McGuire and Hester, recipient of the Oakland Parks and Recreation Foundation Business Leadership Award at the 15th Annual Gala, "A Taste of Spring."

Mike Hester, McGuire and Hester, wins award

▶Aloha! Southwest Airlines announces Oakland is an initial gateway city in California that would offer nonstop service to Hawaii. The service is pending required regulatory approvals. "The way we plan to serve Hawaii requires us to share these initial details now so that our facilities in the airports will be ready for all that we intend to offer,” said Southwest's president Tom Nealon. “We’re on track with our plans to sell tickets this year, and are respectfully engaged in the process to receive FAA authorization to operate between the mainland and the Islands.” ▶Wendel, Rosen, Black & Dean LLP, congratulates partners Garret D. Murai and Kevin R. Brodehl on their recognition as Top Authors in JD Supra’s 2018 Readers’ Choice Awards. Murai and Brodehl were selected for their high levels of visibility and engagement with articles by JD Supra readers. For the third consecutive year, Murai has been honored in the Construction category. Brodehl, selected for the first time, is honored in the Real Estate category.

▶1st United Credit Union announced the appointment of Steve Stone as new President and Chief Executive Officer. Mr. Stone assumed responsibilities in April, succeeding Victor Quint, who had announced his retirement.

▶Moms, Grads & Dads promotion has been launched to encourage Oaklanders to shop at Oakland stores for unique gifts for Mother’s Day, graduates and Father’s Day. The promotion brings together a new online small business directory of Oakland retailers by Main Street Launch with Oakland Grown’s concierge service and motivates participation with a shopping selfie contest featuring a grand prize of airfare to Oakland, hotel, meals and more provided by the Oakland Metropolitan Chamber of Commerce and Visit Oakland. Local businesses create a shopping experience unique to Oakland and capture the spirit and reflect the diversity of our community. As part of the promotion, Oakland residents are encouraged to put their money where their hearts are by shopping locally. ▶Workforce in action: Oakland International Airport held “Oakland Aviation Day” for 30 elementary school students from the Oakland Unified School District. The day-long camp explored jobs in the aviation industry. ▶The City of Oakland launched OAK 311, a new service to make it easier for Oaklanders to report problems and request infrastructure maintenance. Th3 service is designed to make it easier for residents to request the City’s help with issues including potholes in their streets, graffiti on their neighborhood public spaces, and piles of dumping left on their sidewalks. ▶Clausen House, the Greater Oakland Area’s premier service provider for adults with intellectual and developmental disabilities, is holding its first annual "Dinner and a Show," on Thursday, May 24, 2018, from 7:00-10:30pm at the St. Paul’s Episcopal Church parish hall, 114 Montecito Avenue, in Oakland. ▶ Save the date: EOYDC holds its 14th Annual Scholarship Awards event Sunday, July 29, 3-6PM. Food wine, art, music; for information. and tickets, eoydc.org or 510.569.8088. – page 2 –

From the President There are many good things happening in Oakland, so this month I am going to share a few contributions by members of our Chamber family that I believe are worth noting. Chamber member doubles down for Oakland students I had the pleasure of attending an event this month where CEO Geisha J. Williams announced that PG&E has doubled down on their financial commitment to the Oakland Promise, a cradle to career program to ensure every child has the skills to be successful in college and career. Williams, CEO since 2017 and the first Latina and woman to head the organization, announced PG&E would be adding $1 million dollars to the $1 million previously granted to the Promise. Williams also shared the commitments by many PG&E employees who live and work in our great city who will become mentors and Promise volunteers. I want to applaud PG&E’s commitment of both financial and human capital towards ensuring that every young person in Oakland can not only see what their future can be, but have the tools, resources, and support to realize their dream. Chamber community comes together to support our most vulnerable In early May the Mayor held a press conference regarding the city’s plan to open a second Tuff Shed shelter in Oakland to provide transitional housing and support services for our unsheltered residents, a decision in part based on outcomes from the first center opened late last year. The services provided at the first Tuff Shed community were funded by the Oakland City Council last year, but the property, grading and prep, physical sheds, and accompanying housing items were all provided by the private sector. Below are a few of the outcomes realized since the first center became operational in December 2017: • Seven clients have moved to transitional – and one to permanent – housing. • 15 clients secured regular employment, with 29 participating in job interviews. • 20 clients utilized Wardrobe for Opportunity Services in job preparedness. • 33 Housing Tours were conducted, bringing participants to various housing options/opportunities. • 10-15 clients have connected to a permanent medical home at West Oakland Health Center, with a total of 37 visits completed so far.

Barbara Leslie, President and CEO Oakland Metropolitan Chamber of Commerce

The second center, funded entirely by Oakland businesses, is located at the corner of 27th and Northgate and will house up to 40 residents, while also providing an array of social services intended to support and address the individual needs of each resident. Funding comes from a large contribution from Kaiser Permanente for support services, with Sutter Health funding most of the Tuff Shed housing, and members of the Oakland Chamber of Commerce coming together to cover the balance of Tuff Sheds and other essential items for occupancy. I would also like to give a shout-out to PG&E and Caltrans for providing the community locations, as well as the Oakland Builders Alliance and Sustainable Urban Neighborhoods who ensured the sites were prepared and ready for each community. One of the most gratifying experiences I've had in my four years as Chamber CEO is to see so many members of our community step up and provide support to our city’s most vulnerable. We are not a city of people who look the other way or demand a problem move elsewhere. We are a community of dedicated Oaklanders who care about their neighbors, exemplified by the generosity and collaboration of so many. I am truly #OakPROUD. If you are interested in participating and supporting this work, please contact me at the Chamber. Leadership Oakland – The Class of 2018 graduated this past week, adding another 33 dedicated Oakland business and community leaders to the over 400 graduates who continue to contribute to Oakland in a variety of ways from leadership roles in their respective industries, serving on nonprofit and community boards, as well as appointed and elected city leadership. The Chamber is currently accepting applications for the Class of 2019. If you are interested in participating in Oakland’s premiere leadership training program, please visit the website or contact us directly. Chamber's 113th Annual meeting June 27th – “Breaking Records” is the theme of this year’s annual meeting, and that is what has been happening all over town this past year. Get your ticket now for Oakland’s largest annual business gathering to celebrate our city at this sellout event!

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Great Place to Work for All: Building Coffee, change, caring, connections a better world starts here Respect. Credibility. Trust. Fairness. Oakland native Michael C. Bush is a man with a mission. Born and raised here, "My roots are deep," he said. "I've a high need to be a successful business person and do positive things, and to do these things at the same time, not one, then the other." With a career that spans more than thirty years, encompassing everything from C-Suite exec, business advisor, turnaround consultant, educator, and entrepreneur, Bush's life has brought him to a new chapter, one that spans the globe, but which still underscores commitment and fierce dedication to hometown, and honors his roots. Unapologetic and charismatic, Bush is champion, warrior, cheerleader. Uncompromisingly honest, Bush touches on subjects where others fear to tread, finding the truths hidden in plain sight, and deftly exposing and exploring those we often prefer remain hidden. The reveals are thought-provoking, inspirational. As CEO of Oakland-based A Great Place to Work, an organization dedicated to building Michael C. Bush, CEO, and empowering positive, high-trust A Great Place To Work, on workplace culture, Bush and his team study conscious capitalism the workplace, ask the difficult questions, and crunch the numbers. "I like solid data, and data shows there is a correlation between how people are treated, and how they perform," he stated. "Business leaders who don't treat people with respect, who don't treat people fairly, who don't work hard to recruit all types of people, who don't develop all types of people, are losing out. The main desire of a business person is to always grow a profitable business. We have data – hard data – showing that organizations that treat all fairly, with respect and dignity, and where all are represented, and everyone is innovating, those organizations have a 5x greater growth rate than those that do not. "This is compelling data. We're now finding CEOs who were not that interested in the past, are now interested. They want to talk about how they treat people as a part of the business, as part of the business model; it's no longer a hand-off to the HR department," Bush remarked. Great Place To Work collects millions of data points through its annual surveys of millions of people worldwide; each person answering a minimum 58 questions. While there are differences globally, what people expect and want is pretty much universal. "Respect; fairness. Being listened to and heard," Bush says emphatically. "They want and need pride; real pride. It's not about wearing a baseball cap or t-shirt with a logo; it's intrinsic and it's about care and expression of how a person feels about their peers, about their leadership." What factors into achieving this 5x growth rate? "Innovation," Bush says unequivocally. "Innovation requires people do more work. When experiencing a caring work environment, whether you're walking your dog or sitting at home, your life is more integrated with your work. People come up with great ideas, but to do so, they have to care enough to innovate, to give it that extra time. It's not a compensation issue, it's a caring issue. If care is actually felt, people's brains will work all the time. Because someone cares about what they think; someone believes they have a great idea, and that management, when they make decisions has actually listened, cared. Organizations which do this will be rewarded." Bush says many companies often fall into the trap, intentionally or not, of corporate culture that doesn't call out innate lack of respect. "A good first step is to listen with intensity; not just repeat back what you hear,

Equator Coffee’s Bengal tiger is the symbol in an iconic logo that is bold, sleek, and which perfectly captures the essence of a company that embodies the grace and power of a women-owned business. Co-founders Helen Russell, CEO, and Brooke McDonnell, Chief Product Officer, in a life-journey that spans more than a quarter-century, actually started their roasting business in a garage, and really did sketch ideas for it in on a napkin. The adventure began when the two life partners, then flipping houses, were sitting in Portland having coffee one morning. “I’m sipping a mocha piled high with whip cream; Brooke is drinking espresso, and she’s telling me about what she’s tasting, the viscosity, the flavors. It’s a bit rapture. And I’m telling her ‘you’ve travelled, you’re grown up as part of the Bay Area/San Francisco North Beach and Castro coffee culture, you love coffee. Let’s go back to the Bay Area and open an espresso bar.’” And so they did, opening two espresso bars, one in Oakland on Grand Ave, and the other in San Francisco. “We got up at 4:30am for two and a half years,” Russell reflected. “And no one is taking us seriously, our coffee roaster is not telling Brooke anything more about the coffee other than the coffee comes from Central or South America, East Africa, Indonesia. Brooke wants to know the elevation of the farm, which side of the mountain it was from, the people working the farm and how they are treated, the potassium levels in the soil. This is who Brooke is; she is the product; she’s our North Star,” said Russell. “And she kept saying ‘if I ever have the opportunity to roast coffee, I’m going to be extremely transparent.’” They sold the two espresso bars, and McDonnell parted with the other half of her mother’s diamond ring to buy a little tabletop roaster from Italy, setting up shop in a garage in Corte Madera. “I set out to learn how to sell espresso equipment; immersive learning,” Russell recalls. “Meanwhile, Brooke is buying little 5 lb. bags of beans from Dallas Coffee Brothers out of New York, and started pulling her own espresso, creating her blends.” The two originally were thinking they’d start a mail order business, but recalling the conversation more than two decades ago, Russell realized as they were sketching out the business on napkins, “I’d rather sell 100 lbs. to one person, than 1 lb. to a hundred people. We already knew how to open and run coffee bars. I’m cold calling and telling the story, she’s roasting, I’m writing for the trades about how to open a coffee shop, how to buy the equipment, what type cups to use Helen Russell, co-founder/ – outbound, outbound, outbound. Fast forCEO, Equator Coffee, with Andrinea Murphy (Nea), and ward 23 years and we have our own roasting Breannyn DeLongis. plant, bought 15 years ago with an SBA loan; and we partnered up and went in as co-owners of an un-planted coffee farm we named ‘Finca Sophia’ (Sophia Farm) in Panama, knowing we’d have to wait 8-10 years for the first crop. We named it ‘Sophia’ for ‘wisdom,’ in Greek. “The dream was powerful – to grow the best coffee in the world. It was just dirt; and at 2,100 meters (nearly 7,000 feet), the highest altitude coffee farm in Central America. We inherited the families that lived on the land,” she recalls. And as with all things Equator, they connected, brought about change. Russell's sister-in-law, a retired builder in Berkeley, worked with them to build worker housing on their land, caring and cultivating their coffee crop, as well as caring for people. They didn’t set out to do ordinary on their farm, but to achieve extraordinary,

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Jennifer Siebel Newsom captivates at EBWIB luncheon Continued from page 1

Miss Representation premiered at the 2011 Sundance Film Festival, and in response to overwhelming public demand for ongoing education and social action in support of the film’s message, Newsom founded the organization that has become The Representation Project in April 2011. And while Miss Representation first aired seven years ago, statistics continued to show more work needed to be done. In 2015 Newsom Siebel explored the struggle of boys and young men to stay true to themselves, while navigating America's narrow definition of masculinity in a second film, The Mask You Live In. “I believe boys and men need a new status quo, a new narrative, just as women and girls do,” noted Siebel Newsom. “Boys are taught anything related to femininity is deemed inferior, something to be ashamed of. Boys are encouraged to compete, form hierarchies, utilize aggression, and, whether consciously or subconsciously, disconnect their heads from their hearts in an effort to 'be a man,'” she stated. “Often these dynamics are reinforced daily, not only through the media, but also through much more subtle ways,” she added. “People across the US buy into these dangerous messages that suggest certain groups of people are of lesser value. American teens are being sold sex, violence, and gender stereotypes 24/7.” Through the Representation Project, Siebel Newsom has already mar-

shaled more than 100,000 people – with thousands more joining the movement on Facebook, Instagram, and Twitter – to take the Representation Project pledge, promising to use their voice to challenge society's limiting representations of gender. "We're coming together and inspiring people, entire communities, to change the paradigm, and ultimately reshape, and transform our culture so everyone can fulfill their potential," she said. When it comes to the language of business, according to Siebel Newsom, the World Bank estimates if the wage gap between men and women reduced even slightly, and more women are helped into leadership roles in business and government, the US gross domestic product could increase by nine percent. “The realities of our past do not have to limit the possibilities of our future,” said Siebel Newsom. “We must challenge toxic norms in culture, media, politics, and our daily lives. We must teach our children and grandchildren from day one all of us are equal. California, where 12 percent of the country’s women reside, must continue to lead the way in championing policies that enable women and people of color to realize our human potential. I believe in all of us in getting there. Together we are capable of so much. As my husband Gavin (Newsom) often says, 'As California goes, so goes the country,'” she concluded.

Equator Coffee Continued from page 6

selecting to plant the newly discovered Geisha varietal, a native of Ethiopia known as a mysterious, new varietal of coffee requiring elevation at least over 1,700 meters, and preferably more, and upon maturity, has a very brief moment of optimal harvest. But the result has proven to be perfection in a cup, a coffee that is distinct, complex, aromatic, and one that is gaining in popularity – and price – around the globe. With their coffee maturing to a first harvest, they kept at building their business one customer at a time – and building a marquis client list at that, with notable chefs and restaurateurs among their most loyal supporters, such as Chef Traci des Jardin, of Jardinere, and Chef Thomas Keller, of The French Laundry – one employee at a time, while creating a chain of impact that brings together the local and distant communities of coffee. “We’re working to ensure all touch points throughout our supply chain are built on respect, for people, process and product,” Russell acknowledged. “We understand the more coffee we sell, the more positive impact we create by securing dignity for those involved every step of the way, from farm to cup.” They jumped back into the retail side of the business in 2013, opening Equator Café @The Proof Lab in Mill Valley’s Tam Junction at the sprawling Proof Lab, the Bay Area’s largest skate and surf shop. Russell said, “You can smell the ocean, the salt breeze is in your hair, people are getting out of vans with surfboards, there’s a skate shop, guitar lessons, a nursery; it was amazing.” In a serendipitous twist, Russell was talking to Proof Lab co-owner Will Hutchinson when he said, ”I’ve always wanted to put in a coffee shop, but I don’t drink coffee. And I replied, you know, Will, I don’t surf … let's do this together. It wasn’t something we were planning on, Starbuck's had just purchased our largest wholesale customer, La Boulange, and $1.1 million fell out of the checkbook; getting into retail was the only way to make up that revenue and tell our story." With the return to retail the company continued to grow, with seven stores now around the Bay Area. Equator’s Oakland store opened earlier in 2018 on Bay Place, across from Whole Foods. “Each of our café locations is like a snowflake,” muses Russell. “Unique, distinct, beautiful, all drawing from, and giving back to a community in which they take root.” Equator was also widening its social influence as it continued to grow its wholesale customer and retail client base. “In addition to our retail locations, we now have 500 wholesale customers. And we’re the first roasting company to be a certified B-Corp; all our employees have 100% health, profit sharing. continued on page 24 – page 6 –

ELECTION 2018 Oakland Chamber of Commerce Primary Voter Guide In addition to State initiatives, Oakland voters will have the following local measure to choose from during the coming primary election on June 5, 2018. The Oakland Metropolitan Chamber of Commerce’s Board of Directors voted to take the following positions on these three important measures.

Regional Measure 3 - Bridge Toll Increase Support Regional Measure 3 is a ballot measure appearing in all nine Bay Area counties to raise tolls on Bay Area bridges by $3, phased in over eight years. It’s estimated to generate a total of $4.5 billion over 30 years for transit and highway improvements. The measure funds transit enhancements in the San Francisco-Oakland Bay Bridge corridor, including new express bus and ferry service, AC Transit Bus Rapid Transit expansion in the East Bay, replacement and expansion of San Francisco Muni’s aging transit fleet, and transit enhancements in the TriValley on Interstate 580 among, other projects. It would also invest in projects to reduce truck traffic and emissions associated with trucks accessing the Port of Oakland. As traffic congestion and commute times continue to rise around the region, the impact is felt by all parties – particularly businesses, employers, and employees. A robust transportation infrastructure is a vital component of any flourishing economy. As our regional economy continues to grow, investment in transportation infrastructure must keep pace. By 2040, the Bay Area is forecast to add 1.3 million jobs while the population is expected to increase to 9.6 million. Without the investments included in this measure, that growth spells problems for our collective economic health including here in Oakland. Measure A – Childcare and Early Education Support Measure A would enact a .5% countywide sales tax increase for 30 years to raise $140 million per year for child care and early childhood education. The majority of Schaaf's the proceeds (59%) will go towards creating Jose Adam Corona Sacks, from founder Mayor and Libby office, president, gives Tourism welcome Economics remarks. new scholarships for low- and middle-income families to pay for preschool. Most of the remaining funds will pay for childcare worker raises to $15/hour, which the State of California generally does not fully reimburse. Funds will also go toward facilities improvements, innovation, and creating a workforce pipeline. Over half of Alameda County children do not arrive kindergarten ready and 20% of those are not even partially ready. The Chamber places a significant emphasis on the importance of workforce development and the need to better connect Oakland students to the quality jobs of the future. If our children continue to start school already behind, putting them on a pathway to future career readiness and success becomes all the more difficult. Creating a truly flourishing economy with sustainable growth requires a holistic approach that accounts for all aspects of the talent pipeline. Measure D - Library Parcel Tax Neutral Measure D is a $75 per parcel tax for a duration of 20 years, providing about $10 million annually with the intention of maintaining and improving library services throughout Oakland. The City currently contributes $13 million in General Fund money to the library, which this tax cannot replace. The aim is to expand library services, hours, and prepare for future budget cuts. The average single-family home in Oakland already pays approximately $1,000 in parcel taxes, including an existing $75 library parcel tax which has risen to $100 with CPI increases. The existing library parcel tax expires in 2024 but could be extended by the voters. Libraries do provide important services including serving as a safe place for children to do homework, helping Oakland residents find jobs, get free legal and tax advice, and access the Internet.

OakPAC Assembly District 15 Endorsements California State Assembly District 15 encompasses the area from Northern Oakland and Piedmont up to Hercules. The seat is currently held by two-term Assembly Member Tony Thurmond, who is not seeking re-election in order to run for California State Superintendent of Public Instruction. The AD 15 race has a grand total of 12 declared candidates. The June 5 primary will narrow that down to the top two vote-getters, regardless of party affiliation. OakPAC, the political action committee of the Oakland Chamber of Commerce, has narrowed the field down to three top choices – in no particular order – for Chamber members and the community to consider.

Dan Kalb Occupation: Oakland City Councilmember, Environmental Advocate Although Oakland is split between two Assembly districts, as the largest city in the area that has significant need, it’s key that anyone elected to represent AD 15 understand the complexities of Oakland. Oakland City Councilmember Dan Kalb is the candidate with the most experience working in Oakland, and would be an advocate for our city at the state level. Since being elected to represent Council District One in 2012 – which includes Rockridge, Temescal, and North Oakland – he has shown an ability to dig deep into the policy details of a range of complex issues. Councilmember Kalb is an advocate for transparent government and spearheaded recent funding increases to Oakland’s Public Ethics Commission. As the former California Policy Director for the Union of Concerned Scientists, Kalb has years of history and relationships in Sacramento that position him to hit the ground running if elected.

Judy Appel Occupation: Berkeley School Board Member Berkeley School Board Member Judy Appel has a history of working with local communities on tough issues. With a law degree from UC Hastings and a Masters in Urban Planning from UC Berkeley, she has had a long advocacy career in homelessness, criminal justice reform, drug policy, and LGBTQ rights and inclusivity. In Sacramento, Appel says she would push to increase state funding to local governments for homelessness, grow small businesses through tax incentives and technical assistance, and address housing affordability. Appel supports streamlining housing near transit with certain affordability, environmental, and labor restrictions. Appel shows a deep knowledge of issues impacting local governments, residents, and businesses as well as an eagerness to bring unlikely allies together for positive change.

Buffy Wicks Occupation: Community Organizer and Children’s Advocate Buffy Wicks, though relatively new to the district, brings a fresh energy and national credentials to the race. As employee number 32 in the 2008 Obama campaign, she has a history of community organizing and facilitating compromises on complex public policy issues through her time in the White House. One of Wicks’s top priorities is building more low- and middle-income affordable housing, in part by streamlining transit-oriented development. She understands the nexus between the current affordability crisis and lack of housing supply statewide. Wicks believes the region’s homelessness crisis requires holistic, innovative solutions and is committed to making those a priority in the Assembly. Wicks would be a value-added in Sacramento for both the district and the state and is well-positioned to be an influential legislator.

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Inside Oakland

Economic Development

Kalb, Ranelletti headline policy breakfasts

Bus Rapid Transit (BRT), Brooklyn Basin

Oakland's City Hall

by Aly Bonde

by Aly Bonde

Darin Ranelletti, Director of Housing Security, City of Oakland Darin Ranelletti, Mayor Schaaf’s first Director of Housing Security. The position was recently created in the Mayor’s office to address the city’s top issue in an effort to ensure all Oaklanders have equitable access to safe, affordable, and stable housing. “I spent 15 years in various positions in the City’s Department of Planning and Building,” Ranelletti said. “I’ve had my hand in a lot of things and that’s given me a comprehensive perspective.” Ranelletti said the idea for the position grew out of a conversation he had with Mayor Schaaf, who has a team of policy advisors on art, transportation, and public safety. When the City created a Department of Violence prevention and the Mayor’s public safety policy advisor on public safety took another position, the Mayor and Ranelletti saw an opportunity to put more focus on policy area that is at the top of Oaklanders’ list of concerns. “I think the Mayor has been a leader in housing and continues to be, but really needs someone to support her impact by equipping her with the information she needs,” Ranelletti said. Ranelletti will take on a role of supporting the Mayor’s regional and statewide advocacy for housing solutions. He will also develop policies to promote new housing construction at all income levels, keep renters in their homes, and coordinate city departments and public/private partners. Ranelletti said that the vision put forward in the Mayor’s housing roadmap published in Oakland at Home in 2016 to build 17,000 units and protect an additional 17,000 affordable units will remain the guide for his work. “If we keep on this pace, we’ll make our goal of 17 and 17,” Ranelletti said. “But we’re behind on building affordable housing, and a lot of that comes down to money.” District One Councilmember Dan Kalb The March Inside Oakland Public Policy Breakfast featured a discussion with District One Councilmember Dan Kalb, who has represented North Oakland, Rockridge, and Temescal since he was first elected in 2012. Councilmember Kalb is also a candidate for the Assembly District 15 seat, which encompasses Richmond, Berkeley, El Cerrito, and parts of Oakland. There are 12 candidates running for the open seat that will be reduced to two after the June 5 primary. Councilmember Kalb is the only Oakland elected official in the race. “Being an effective legislator is not about press releases,” Kalb said. “It’s good, hard, behind-the-scenes tedious work. I’ve developed a reputation for doing that.” Before being elected Councilmember Kalb spent most of his career as an environmental advocate with the Sierra Club, and from 2003 to 2012 as the California Policy Director for the Union of Concerned Scientists, working on a range of regional and statewide air quality, climate change, green jobs, renewable energy, and transportation issues.

Bus Rapid Transit (BRT) The Chamber’s March forum featured a presentation from AC Transit General Manager Michael Hursh about the high-profile construction of the Bus Rapid Transit Line, commonly known as "light rail on wheels," from San Leandro BART to Oakland. BRT will run the length of International Boulevard from San Leandro to Downtown Oakland and provide 9.5 miles of mostly dedicated bus-only lanes and timed signals to greatly increase transit frequency. The $213 million project includes 27 hybrid-electric buses and 34 stations with 21 of those in the median to reduce street crossing distance. The projected service start date is Q4 of 2019. “Oakland is getting quite a lot of improvements in addition to transit benefits,” said AC Transit General Manager Michael Hursh. The City will see new curb-to-curb repaving along most of the corridor, landscaping and closed-circuit TV at all stations, upgraded curb ramps, and a new fiber optic cable network. The project began construction in Oakland in 2016. Before that and on an ongoing basis, AC Transit aims to do significant community outreach to prepare residents and businesses for construction and parking changes. Brooklyn Basin Update In April a packed house heard an update from Michael Ghielmetti, president, Signature Development, about the progress of construction at the transformative Brooklyn Basin housing and community development on Oakland’s shoreline. “This project was upside down in 2009. It did not pencil,” Ghielmetti said. “We had to hold onto hope that Brooklyn Basin would come to fruition.” The first phase of what will eventually be a 3,100 unit, 3.5 million square foot, $2 billion project can now be seen west of I-880 as construction progresses since it began in April 2017. The long-awaited shoreline development will transform 64 acres of industrial waterfront currently without public access on the Oakland Estuary into an entirely new mixed-use neighborhood. This will include more than 30 acres of publicly accessible parks, trails, and marinas. “Brooklyn basin doesn’t work unless the parks work, so we put a lot of time and money into getting them right,” Ghielmetti said. “We are putting in a marina to further activate it. We want thousands of people using it.” Signature began pre-leasing units for the first building in January of this year with the goal of having residents move in a year from now. The entire development includes 15 percent affordable housing, which is being constructed by MidPen Housing. MidPen’s first building should start construction in the fall of 2018 for 211 units. “We’ve front-loaded the affordable housing,” Ghielmetti concluded.

Editor's note: The Chamber’s Inside Oakland Public Policy Breakfasts continue to explore hot-button issues for Oakland in 2018. The policy breakfasts are gatherings on the fourth Friday of each month at 8:30am, intended to inform participants and engage members about important issues facing Oakland through discussion with city leaders. Editor's note: The Chamber’s Economic Development Forum informs participants and engages members and the community in meaningful dialogue about economic development issues in Oakland. The Forums convene the second Wednesday of each month at 3pm. To opt-in for emailed twice-monthly public policy updates, please contact Aly Bonde, public policy director, abonde@oaklandchamber.com.

Brooklyn Basin taking shape on Oakland's waterfront. Artist's rendering

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Council Corner Following are highlights from the last two months of actions by the Oakland In the next several months before the council goes "AfterCity 5"Council. Reception on August recess, they are expected to adopt budget amendments, fee adjustments, and decide which measures to put on the November ballot. Crime Report The Oakland Police Department presented its most recent crime report, outlining trends and year-over-year comparisons from the city's five police beat areas, as well as Ceasefire and Human Trafficking Intervention efforts. Relevant citywide stats include: • The 74 homicides in 2017 were a 13 percent decrease compared to 2016, and down 8 percent versus a 3-year average. • While residential and commercial burglaries were down 12 percent and 22 percent respectively, auto burglaries were up 31 percent. • Robberies were down 14 percent compared to 2016, and motor vehicle theft was down 15 percent. • Rape in Oakland increased by 6 percent in 2017, to 220. • Homicides, specifically in West Oakland, were down 29 percent in 2017. Preserving Arts and Maker Space The Council adopted new rules aimed at preserving work/live spaces for artists and makers located in the "green zone" - the parts of the city where cannabis businesses are allowed to operate. Under the new rules cannabis permits will not be issued to businesses seeking to operate in spaces that are currently occupied by live/work residents and businesses. The City Administrator's Office will also undertake a comprehensive study of the impact of cannabis businesses on the Oakland's economic sectors and land use, particularly on the industrial sector. Homeless Housing Center Purchase Since the passage of Measure KK in 2016, which included $100 million in housing funds, City staff have been searching for an appropriate Single-Room Occupancy, hotel-style property to purchase to convert into a transitional housing center for Oakland's homeless population. The property will function similarly to the Henry Robinson Multiservice Center, a successful transitional housing model that serves almost 300 unsheltered clients per year, but is at maximum capacity. Staff located a 70-unit property at 641 West Grand that was approved for purchase by the Council on April 17. Vacant Parcel Tax The Council is considering placing a vacant parcel tax on the November ballot authored by Councilmember Kaplan. The measure would tax single family homes, undeveloped lots or nonresidential parcel $6,000 per year, and $3,000 per year for each unit in a multi-unit residential properties that are not occupied for at least 50 days in a calendar year beginning in 2019. The maximum annual tax for a nonresidential parcel is $6,000 regardless of the number of vacant nonresidential units on the property. The measure has exemptions for senior and low-income owners, owners with an active building permit, or those who can demonstrate a hardship. It also creates a Commission on Homelessness appointed by the Mayor to advise the City Council on services and programs for homeless people. It is estimated to raise $20,000,000 annually. Tenant Move Out Agreements The Council passed new legislation to regulate how property owners and residents negotiate and enter into move-out agreements. The new rules require owners to make certain disclosures to residents before entering into negotiations, allows residents to rescind move-out agreements within 30 days under certain circumstances, and also enable the City to collect data on the location, frequency, and terms of these agreements. This applies to units already under rent control (buildings with four or more units built before 1983) or regulated under the Just Cause for Eviction Law (most units built before 1995). To opt-in for bi-monthly public policy updates, email Public Policy Director Aly Bonde at abonde@oaklandchamber.com

"Lunch & Learn" program with OWDB expands The Chamber, in partnership with Oakland's Workforce Development Board, is repeating its "Jump-Start Your Small Business" program, with two additional "Lunch & Learn" gatherings on the topic added to the calendar. Experts from OWDB will be on hand to provide guidance on how to access and leverage local workforce development board funds. The comprehensive overview of the low-to-no cost services and resources available to Oakland employers to recruit, attract, train, and retain local talent has proven popular with local businesses. Oakland is home to a treasure trove of workforce development services for employers, those new to the workforce, and the unemployed. The process is often difficult to navigate, and at the inital session, attendees were walked through the step-by-step procedure that can offset the onboarding and training costs of up to $5,000 per qualifying employee. Attendees are invited to bring a lunch, settle in and learn everything from planning, to paperwork, to payment. Lunches are scheduled May 30th, and June 28th.

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Oakland Athletic's

Linda Fong, owner/operator, FASTSIGNS, recognized by Chamber

Oakland Multi-Cultural Chambers: Member of the Year Awards Reception Oakland’s multicultural Chambers came together and honored distinguished "Members of the Year" in a first annual awards ceremony and reception at Peony Restaurant, as part of National Small Business Week. The inaugural event, attended by more than 120 enthusiastic chamber members, friends, and family, featured a banquet dining reception, networking, and raffle prizes. The Oakland Metropolitan Chamber of Commerce recognized Linda Fong, FASTSIGNS, as its distinguished member of the year. Fong, owner/operator of Downtown Oakland FASTSIGNS, opened her location 25 years ago at 19th and Franklin Streets. She recently joined the $2M club as a FASTSIGNS franchise owner, and has been in the top performing 1 percent of stores nationally for several years running. “Linda and FASTSIGNS is an Oakland success story," remarked Barbara Leslie, President /CEO of the Oakland Chamber. "She's been tested through her quarter century as an entrepreneur, digging deep when it was Linda Fong (L), FASTSIGNS, shares spotlight with her mom at awards reception. needed, but always working to create a secure place for employees and to ensure a better community." Fong, who brought her mother to the podium with her as she accepted the award, noted she could not have done it without the support of family. "It means the world to me to have my mom here tonight as I accept this award," said Fong, who came to the US at the age of two from Hong Kong. "I'm grateful, and humbled, by my journey and so excited to share this with my mom, husband, family, and my 'work family.' We've been a

part of so many other Oakland success stories, and are dedicated and committed to making a difference," she concluded. Geoffrey Pete, owner/ founder of Geoffrey’s Inner Circle, received the nod from the Oakland African American The 2018 winners and their presenters at the Chamber of Commerce. Multicultural Chamber awards event. Gateway Bank, FSB, Federal Savings Bank, a community bank catering to regional small businesses, was named by the Oakland Chinatown Chamber of Commerce as its distinguished member of the year. El Huarache Azteca Restaurant was recognized by the Oakland Hispanic Chamber of Commerce as its distinguished member of the year, and the Vietnamese Chamber of Commerce named Saigon Printing as its recipient. In welcoming attendees, Joseph Partida, Oakland's Hispanic Chamber of Commerce, noted "There is nothing we can't accomplish when our multicultural businesses come together to confront challenges and find workable solutions. Celebrating our successes – and each other – is an important element of uniting us all to create the best Oakland The 2018 winners and their presenters at possible for everyone," he said. the Multicultural Chamber awards event.

Small-Business Loans: is it the right choice for your business? – Mark Raffield, Vice President and SBA Business Development Officer, Wells Fargo

A recent survey showed small business owners have more optimism and confidence than at any point in the last 10 years. The increase in optimism was driven in part by how business owners rated their current financial situation, and their expectations that their finances, business revenue, and cash flow will improve in the next 12 months. As business owners see an improving economy in 2018, some may seek

credit to support the expansion of their businesses. So how does an SBA loan fit into the mix of financing choices for small businesses? Small business owners today have a range of financing options to consider for their specific needs, including conventional business term loans, and government-guaranteed term loans like an SBA loan. If a small business needs funds for a real estate purchase and expansion, or to acquire another business and manage cash flow, the SBA 7(a) term loan

is a great option to consider. Another strong option is the SBA 504 loan program for businesses that seek financing for major fixed assets, such as equipment, or real estate. SBA 504 loan program now allows refinance of existing conventional loans. Here are a few quick facts on both SBA 7(a) Quick Fact: and 504 loan programs, and what type of According to statistics business should consider pursuing this compiled by the U.S. financing. SBA, approximately 95 Why the SBA Loan Programs? percent of all small This year, thousands of America's 28 businesses are eligible million small busines owners will turn to the for SBA financing. SBA 7(a) and 504 programs for financing. The U.S. Small Business Administration (SBA), which does not directly make loans, provides a guarantee for SBA loans made to small businesses by banks and other lending institutions. Because the SBA guarantees a portion of the 7(a) and 504 loans, SBA lenders are able to offer an alternative to creditworthy businesses that may not be able to obtain conventional bank financing. SBA 7(a) and 504 Loan Eligibility To be eligible for the 7(a) and 504 loan programs, a business must operate for profit, and qualify as a small business, as defined by the SBA. Also, businesses must have a tangible net worth of less than $15 million, and an average net income less than $5.0 million after taxes for the preceding two years. Follow the SBA’s 7(a) and SBA’s 504 loan program eligibility requirements and guidelines to be considered. Basic Uses If you apply and are awarded a 7(a) loan, you can use the loan proceeds to help finance a large variety of business purposes. Typical

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continued page 13

Wells Fargo’s support of microlender Working Solutions helps one restaurateur stir up Bay Area food industry

Vegan with a soul food spin a recipe for success – by Andrea Beasley, Corporate Communications, Wells Fargo

At 18-years-old, Chef G.W. Chew began noticing health concerns plaguing his family after many began suffering from the effects of obesity and heart disease. This revelation forced him to realize the importance of taking care of his body, and prompted him to begin a vegan lifestyle. “I was the only vegan in my family. We based our meals around meat,” stated Chew. “Health is a major issue among many Americans. and it is time we share ideas on how what we eat affects our longevity on this earth.” Chew was determined to share his vegan experience with others. He opened his first restaurant in 2008, before veganism became a major trend. He opened another restaurant in 2011, and recently opened a new eatery in Oakland called The Veg Hub, sponsored by the Seventh-day Adventist Church (2214 MacArthur Blvd, Oakland). “I had a vision. Even though I was young and did not have all the sense Chef G.W. Chew, owner, The Veg Hub. Photo: Andria Lo in the world, I was determined to create great food and jobs,” said Chew. Working Solutions, which serves start-up and early-stage businesses that Chew began researching the reason food tastes, smells and looks like seek business loans and, like Chew, have limited or no access to traditional bank financing. Chavez became a sounding board for questions he had about how to manage the growth of his business. She assisted Chew in reviewing his business model to determine if he had the scale to manufacture enough product to distribute to Whole Foods. “It is truly inspiring to work with someone like Chef Chew, who is so passionate about his business,” remarked Chavez. “Every time he tells his story, I am reminded about the power of small business, and how entrepreneurship can bring change to local communities.” Wells Fargo makes a difference for African-American small business owners Photo: Andria Lo Working Solutions recently received a $250,000 grant through the meat or dairy products. He went even further to create a soul foodWells Fargo’s Diverse Community Capital program to increase lending inspired, vegan-centric menu, which includes “veg meat” items such as resources and business consulting to African-American owned busifried chicken and porterhouse steak, all made from manufactured protein. nesses. Macaroni and cheese, candied yams, cheese steak fries all proved to be “In the past, I didn’t always make wise financial decisions. I saw my fan favorites in the restaurant, but now it was time to see if he could take weaknesses and knew I needed the support,” said Chew. “Working his vision to the next level. Once Chew established success at The Veg Solutions has been a great company to work with and has given me a lot Hub, his next project, Something Better Foods, an online organic food of hope to help me understand how to operate so that I can grow at the store, was birthed. proper pace.” Chew learned how to manufacture his products and package them to Chew has a mission, and that mission is to get people to embrace a sell in large quantity. As his businesses began to grow, Chew knew it was plant-based diet. His long-term vision is to find a way to make vegan time to seek additional support. products readily available and affordable nationwide, and especially in Enter Diana Chavez, business development officer from microlender urban areas.

Philly Cheese Sandwich at The Veg Hub. Photo credit:

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Working Solutions: Helping Oakland's small businesses thrive – John Promani, Working Solutions, Communications

Through a combination of microloans, business coaching/mentoring and classes, Working Solutions provides the perfect combination for small businesses to succeed across Oakland. Lake Merritt-based entrepreneur, Nadja Pentic, turned to Working Solutions to secure a loan for her business KnocKnock, which creates modern kitchen and bath designs that blend European design, ergonomic sensibility, environmental sensitivity and space planning with American craftsmanship. Working Solutions offers microloans ranging from $5,000 to $50,000 with up to five year repayment terms and safe, affordable interest rates. “They allowed me to finance my receivables so I could keep KnocKnock going, invest in new computers, and rent a studio space allowing me to move my business out of my home,” said Pentic. This in turn allowed her to continue to procure all of KnocKnock’s casework from Bay Area suppliers, while providing the best possible customer service to her clients. Temsecal-based Nannies Plus Founder, Joy Colino, also came to Working Solutions for a microloan that allowed for leeway in cash flow so it wasn’t all going to her new office space. This helped her business grow because it allowed her team to focus on bringing in new clients and seeing more nannies – helping their functionality go through the

roof. This is important as Nannies Plus has a unique, holistic approach that pairs nannies with families based on personality and culture fit, while making sure families can provide their nannies with a livable wage, respectful work environment, and open communication. “Working Solutions really helped us look at the business financials holistically and gave us the breathing room to do our actual work,” said Colino. No matter the reason for the loan, Working Solutions also provides personalized business consulting services to their clients so they can achieve their long term goals. These services range from experts who provide specialized knowWorking Solutions ledge and industry offers microloans advice, to skill builranging from $5,000 ding events, such as to $50,000, with up QuickBooks seminars to five year repayand legal clinics, to ment terms and safe, tailored one-on-one affordable interest mentorship rates. opportunities. For example, Colino took a workshop on analyzing financial statements and found it very helpful. “The professional development opportunities are definitely helping me track the money side of things better and improving my business. I love the resources they have available and am looking forward to taking advantage of them more,” said

Colino. She hopes to use these services to help grow her business over the next five years into a company with seven employees that is the goto nanny placement agency for the East Bay, as well as San Francisco, and parts of Marin. Pentic has similar long term goals to hire staff to help meet with clients and handle kitchen/bath redesigns so that she can focus on developing products that enhance people’s kitchens and baths that can be easily purchased online, such as a small kitchen island on wheels, or containers better suited to store food from farmer’s markets. Similar to Colino, Pentic appreciates the oneon-one mentoring and coaching she’s receiving from Working Solutions staff. “It’s great to have an assigned mentor who will check in on a quarterly basis, look at my profitability and cost of goods sold, and make recommendations to help keep my business growing,” said Pentic. “This Working Solutions service is priceless! It’s helping me position myself to better achieve my long term goals, and was one of the main reasons I was so excited to work with them.” Working Solutions looks forward to using their experience to provide similar services to other interested Oakland entrepreneurs. The nonprofit began in 1999 as a workforce development program under TMC Financing. By 2004, the organization had commenced its continued on page 20

Four tactics to help attract and retain manufacturing talent – Robert Lucchese, Senior VP, Bank of America Merrill Lynch

Attracting and retaining top talent for the manufacturing industry is more challenging than ever. Employment is up, U.S. unemployment is at a 10-year low (falling to 4.4 percent this year) and Baby Boomers are reaching retirement age and exiting the workforce. The global supply of high-skill workers is not keeping up with demand, and, according to the McKinsey Global Institute, there may be a potential shortage of more than 40 million high-skill workers by 2020. HR departments have shifted focus from salaried employees to filling hourly positions, which increasingly require problem-solving skills and technical expertise. Unfortunately, the manufacturing industry is suffering from a perception problem; eligible recruits fear layoffs, associate the industry with a “lower status stigma,” and foresee superior career growth in other occupations. To mitigate these issues, companies must be creative in their appeals to the next generation of manufacturing professionals. Here are some methods to help improve recruiting and retention: 1. Differentiate During recruitment, reinforce the fact that manufacturing jobs often pay better than other unskilled or semi-skilled labor positions.

unskilled or semi-skilled labor positions. According to IndustryWeek, fast-food workers stand to make $10 to $15 dollars an hour, while a new manufacturing employee could make $15 to $25 an hour. Even if the position isn’t something the worker wants long-term, a role at the entry-level will expose them to other areas of the business. If he or she commits to further training within the company, the individual has a chance to make even more. Make sure to express the potential growth opportunities in the interview process and reinforce the

The global supply of high-skill workers is not keeping up with demand; McKinsey Global Institute warns of a potential shortage of more than 40 million of these workers by 2020. Oakland Chamber board member Robert Lucchese, Bank of America Merrill Lynch, looks at how to attract and retain these elusive workers. Photo: Pixabay

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value of the hourly employee. Another area of differentiation is workplace culture. Articulate the improved safety standards, collaborative environment, and use of state-of-the-art technology in job descriptions. Also, reinforce that your company will provide ongoing education, including access to more in-depth training. 2. Partner with Local Schools Some companies are beginning to conduct focused outreach at local high schools, community colleges, and technical schools. By working with in-school counselors, manufacturers can identify students with the skill-sets and desire to learn more about technical pursuits. Presenting at job fairs or "Career Day" can also help dispel myths regarding the nature of the work, and build rapport with a younger audience. Another route is to offer sponsorships, internships, and/or apprenticeships. Programs such as these provide hands-on experience without the full commitment of employment. Candidates will have a better idea of on-the-job responsibilities, and employers can vet aptitude accordingly. continued on page 20

Small-Business Loans: The right choice for your business? Continued from page 10

uses of a 7(a) loan, which has a maximum amount of $5 million, include the following: To purchase equipment, machinery, furniture, fixtures, supplies or materials; to purchase real estate, including land and buildings; to construct a new building or renovate an existing building; to establish a new business or assist in the acquisition, operation or expansion of an existing business; and to refinance existing business debt, under certain conditions. An SBA 504 loan is offered by an SBA lender in partnership with a Certified Development Company (CDC) – the SBA's community-based partners for providing 504 Loans. A 504 loan can be used for the following: The purchase of land, including existing building; the purchase of improvements, including grading, street improvements, utilities, parking lots, and landscaping; the construction of new facilities or modernizing, renovating, or converting existing facilities; the purchase of long-term machinery and equipment; and to refinance existing business debt, under certain conditions. Advantages Both the 7(a) and 504 loan programs offer businesses immediate and long-term benefits. Some of the benefits include longer terms and lower down payments, compared to other types of business financing. With longer terms, business owners typically have lower monthly payments, which allow them to retain working capital and maximize cash flow. Fees and Interest Rates SBA 7(a) loans that are guaranteed by the SBA are assessed a guarantee fee. This fee – which is paid by the borrower, but can be financed as part of the loan – is based on the loan’s maturity and the dollar amount guaranteed, not the total loan amount. Interest rates on both the 7(a) and 504 loans are typically negotiated between the borrower and the lender, and subject to SBA maximums. Both fixed continued and variable on interest page 11rate structures are available. Terms SBA loan programs are generally intended to encourage longer-term small business financing. Loan terms are based on the business’s ability to repay, the purpose of the loan proceeds, and the useful life of the assets financed. However, maximum loan terms have been established: 25 years for real estate; 10 years for equipment (or demonstrated useful life); and 10 years for working capital or inventory loans. According to statistics compiled by the U.S. SBA, approximately 95 percent of all small businesses are eligible for SBA financing. To ensure the success of an SBA loan request, a business owner should look for a bank that is part of the SBA “preferred lenders program” (PLP), as PLP providers have been delegated by the SBA for loan approvals, closing, and servicing authority. As experts in the field, SBA loan officers at banks have the knowledge and experience to streamline the application process and can determine the best program for your needs. Depending on the transaction type, lenders may also ask for a

comprehensive business plan that clearly states the goals and objectives for the business, as well as information about your experience and management capabilities. Check with your banker for specific support in preparing or updating your business plan. The best way to know if an SBA loan is the right option for your business is to talk with your banker. A full-service provider of financial services can help you evaluate all of your financing options, including SBA loan products, and provide guidance to help your company achieve new levels of success. In an improving economy, creditworthy small businesses have the opportunity to secure a great loan product with excellent terms, and use the financing to help make 2018 the launching pad for future success. For any questions regarding Wells Fargo’s SBA loan programs, contact Mark Raffield, 415-336-0465 or mark.raffield@wellsfargo.com.

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Alta Bates Summit Medical Center doubles shelters for Oakland’s homeless – Clayton Warren, Sutter Health

Sutter Health’s Alta Bates Summit Medical Center has doubled its financial commitment to provide temporary housing to help the City of Oakland move homeless people from encampments into temporary shelters. Alta Bates Summit CEO Chuck Prosper committed initial funding in December to purchase and deliver 20 “Tuff Shed” portable structures to shelter 40 people at Oakland’s first temporary “Safe Haven” shelter site for homeless individuals. Impressed by the effort – a collaborative effort between the medical center, City of Oakland, and Oakland Metropolitan Chamber of Commerce – a generous community donor has now offered to partner with Alta Bates Summit to help fund a second temporary shelter site, with 20 more units. “We would certainly prefer people have permanent, safe, affordable housing,” Prosper says. “Homelessness here is now a public health issue, yet we must respond with compassion and respect in a way that helps people get back on their feet and lead healthier lives again.” The initial Safe Haven pilot site opened in December on land donated by PG&E in West Oakland and met with early success: In less than three months, 44 people from a nearby encampment moved onto the site, eight then moved from the site and into transitional or permanent housing, and 15 more had job interviews. “Under Chuck Prosper’s leadership, Sutter Health has strongly stepped forward to support Oakland’s temporary homeless navigation centers by funding short-term housing and support services for our most vulnerable residents, while the City and community seek long-term housing solutions,” commented Barbara Leslie, President and CEO of the Oakland Chamber of Commerce. “The leadership shown by Chuck and Sutter, along with many members of Oakland’s business community, is a

testament to their true commitment to the health and well-being of all Oaklanders.” The second Safe Haven site opened on May 5th and is located on property donated by the California Department of Transportation at 27th Street and Northgate Avenue, near one of the city’s largest homeless encampments. Both Safe Haven sites provide shelter to Oakland’s longterm homeless population with social services connecting clients to health services, public benefits, and other resources. Alta Bates Summit Medical Center is helping to fund a second Safe Haven temporary shelter site, with 20 more units. The Safe Haven sites provide shelter to Oakland’s long-term homeless population with social services connecting clients to health services, public benefits and other resources. Photo credit: Alta Bates Summit Medical Center.

The City of Oakland coordinates with volunteer, non-profit groups, and private partners to staff and provide services at the designated navigation center locations. The locations are just one venue Oakland is trying to help slow the pace of homelessness. These venues are intended to be short term, emergency solutions that help residents establish stability, and seek permanent affordable housing. “We are making some progress, in small steps,” Prosper says, “I commend Oakland’s leadership for trying any feasible idea that provides safe and secure shelter to people.”

Sutter Health opens latest walk-in care clinic in Oakland – Sutter Health, Communications

Sutter Health opened its newest Walk-In Care clinic in Oakland, a service of the Palo Alto Medical Foundation, in April at 5095 Telegraph Ave., Suite B. Sutter’s Walk-In Care clinics offer a quick, convenient care option for everyday illnesses and health needs in a stand-alone storefront that is easily accessible. The Oakland clinic is Sutter Health’s seventh Bay Area location. “Consumers expect on-demand service, and that includes quick and affordable solutions for their healthcare. Many people want high-quality care beyond the standard work week,” said Don Wreden, M.D., Sutter Health senior vice president of patient experience. “Our Walk-in Care clinic teams are putting out the welcome mat for this new kind of care experience: convenient, same-day care that’s customtailored to patients’ personal needs.” Sutter Walk-In Care offers an innovative approach to healthcare: • Nurse practitioners or physician assistants provide treatment for common illnesses, health screenings, vaccinations and wellness services such as smoking-cessation support. • Each location is open 8 a.m. to 8 p.m., seven days a week, with reduced hours on most major

holidays. Thanksgiving and Christmas Day are the only days when Sutter Walk-In Care clinics are closed. • Patients can call ahead or visit the Walk-In Care website to save their spot, or simply just walk in to the location. • Sutter Walk-In Care locations offer a comfortable lobby with outlets to charge laptops or phones, as well as complimentary Wi-Fi, fruit, coffee, tea and fruit-infused water. • Sutter Walk-In Care is available to adults and children 18 months and older – patients do not need to be an existing Sutter Health patient. • Sutter Walk-In Care accepts most major insurance plans, and patients would be responsible for their standard co-pay or coinsurance. For those who prefer to pay out of pocket or have not yet met their deductible, pricing is clear and simple, with a standard office visit at a flat rate of $129. "These new locations offer easy access to treatment for problems such as flu or an ear infection, rashes, and wellness services including sports or pre-employment physicals,” said Carolin Delker, Sutter Walk-In Care nurse practitioner manager. “We hope that by providing more convenient access to care, – page 14 –

patients won’t put off getting the care they need to stay healthy.” Delker added: “Patients appreciate the range of services we provide, and our staff can help people when they most need it. People can come in before going to the office in the morning, or schedule a time on any day of the week that is convenient for them, including evenings.’’ Walk-In Care clinics have the potential to relieve pressure on overcrowded emergency rooms. “We want to reserve emergency departments for complex and life-threatening illnesses, rather than having people with minor medical problems going there because they have no other option,” Delker said. “At the same time, allowing patients to receive nonurgent care and vaccinations quickly, near where they live or work, should help free up doctor-office visits for those with more serious issues.” While Sutter Walk-In Care provides a wide variety of healthcare services, patients with serious problems or illnesses requiring more immediate attention, should visit an urgent care clinic, or their nearest hospital emergency department.

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Session Snapshots!

Session 7: Media Day Leadership Oakland spent its 7th Session at local Fox affiliate KTVU, Channel 2. Cohorts were given a station tour both behind the scenes and in studio, followed by a panel discussion regarding the local media ecosystem; lunch with members of the Leadership Oakland Alumni Association; on-camera media training with KTVU journalists; a panel discussion on media relations; and a social hour hosted by the Leadership Oakland Alumni Association at Lungomare, on the waterfront in Jack London Square. Panel Discussion: The Media Ecosystem Moderated by Erin Ivie, Senior Communications Counselor, Full Court Press Joe Garofoli, Senior Political Writer, San Francisco Chronicle Amber Eikel, News Director, KTVU Otis R. Taylor, East Bay Columnist, San Francisco Chronicle

Panel Discussion: Message Development and Media Relations Michael Hunt, Office of Mayor Schaaf Shonda Scott, CEO, 360 Total Concept Karen Boyd, Communications Director, City of Oakland Robert Lyles, Media Affairs Manager, AC Transit With appreciation and thanks to KTVU's on-air journalists for their expert media training; and to KTVU anchors, and crew, for the warm welcome. A special thank you to the Leadership Oakland Alumni Association for hosting the session's Social Hour at the end of the day.

Fire Chief Darin White, and Police Chief LO working through session exercises And, with gratitude and thanks to session sponsors PG&E, Fox2 and Anne Kirkpatrick Starbucks Coffee.

2018 Leadership Oakland cohorts in studio with KTVU anchor Dave Clark (above). Dave Clark gives set tour (photo left).

Leadership training.

KTVU reporter Brooks Jarosz works with Treva Reid, PG&E, on interview skills (center photo). Media Relations panelists (LR) Michael Hunt, Karen Boyd, Shonda Scott, and Robert Lyles (photo right).

Jarosz, KTVU, with Anna Sukhovnan, training on green screen (photo left). Media panelists Amber Eikel, Joe Garofoli, Otis Taylor, and moderator Erin Ivie (photo right).

All photos: TC Lehman, OBR staff photographer.

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Chamber's "After 5" gathering hosted by plank

Beer, bowling, bocce a top Bay Area choice for team building The Chamber held its April "After 5" gathering at plank in Jack London Square, in its newly renovated guest experience, "The Ridge," an elevated, private area in plank's cavernous space, overlooking all the fun and games inside, and offering a private deck, fire pit, and amazing waterfront views outside. With 50,000 square feet of "play space" large enough to accommodate 1,000 people, plank has been a formidable presence on the waterfront since opening its doors in October 2014. Owned by Trifecta Management Group, a national developer, plank boasts bars, dining area, 18 bowling lanes, including six in its private, high-end, 21-and-older "Boardroom," Arcade games, table games, air-hockey, and countless HD-TVs with all the sports stations you can ever hope to watch – and that's just the inside. plank's outdoor area includes bocce courts, patio seating, fire pits, and of course, cornhole. Bennie Thomas, Director of Sales and Marketing at plank, welcomed a Chamber crowd of five dozen plus, and noted there are more than 200 events held at the location annually, with most of plank's business coming from Bay Area organizations looking to do corporate teambuilding. "We've created team building packages that develop and promote collaborative working relationships, through challenges and competitions," said Thomas. Chamber members were treated to a wide selection of finger foods, and wine and beer. Chamber Ambassador Cory Nott, Asentiv, served as emcee, overseeing the raffle, and introducing plank's team members, Brittany Albert, Sales Manager, and Pam Escobar, Sales and Marketing Coordinator. Thank you, plank!

Cory and Gail Nott, Asentiv.

#OAKPROUD raffle baskets! The party spilled outdoors.

Relaxing around the fire pit. Networking on the private deck.

Sliders, skewers and wings, oh my! Justin Stewart, First Foundation Bank.

Cory Nott, emcees "tag team" style with Grace Lunardi, Chamber Events Manager (seated front, far right), in a prize basket raffle.

Pam Escobar, plank, and Nick Cattenao, CIM Group.

Working Solutions names new CEO The Board of Directors of Working Solutions – a nonprofit Community Development Financial Institution (CDFI) serving the San Francisco Bay Area and now entering its 20th year – is pleased to announce Sara Razavi has been selected as its new CEO. Razavi brings close to 20 years experience in the social sector with expertise in operations, strategy, finance, small businesses, and partnership management. Working Solutions has made nearly $16 million in microloans since 2005, with plans to make another $12 million in just the next four years, increasing overall support and impact for local entrepreneurs. Razavi has served as Working Solutions COO since 2013, and Interim CEO since November 2017. Razavi has a Bachelor of Arts from UC Davis, and an MBA from the University of San Francisco School of Management.

plank's private entertainment space, "The Ridge," a big hit.

Welcome New Members! Alameda Home Care 300 Pendleton Ave Suite 328 Oakland CA 94621 (917) 684-9429

Areas 5301 Blue Lagoon Drive Suite 690 Miami FL 33126 (305) 267-8510

Children's Home Society of California (CHS) Oakland Family Resource Center

Holland Partner Group

7200 Bancroft Avenue, Suite 132 Oakland CA 94605 (510) 267-1868

Holt Graphics, Inc

8300 Baldwin St. Oakland CA 94621 (510) 638-7188

Arup 1330 Broadway 13th Flr Oakland CA 94612 (510) 368-9933

800 Kennedy Street Oakland CA 94606 (510) 533-5452

Department of Rehabilitation 1003 W. Cutting Blvd, Ste 100 Richmond CA 94804 (510) 231-8718

Argent Materials

1970 Broadway Ste 300 Oakland CA 94612

KPW Structural Engineers

GCA Strategies

55 Harrison Street Suite 550 Oakland CA 94607 (510) 208-3300

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Legacy ATM

NMKS Solutions, Inc., dba College Nannies + Sitters + Tutors 71 Stevenson Street Fourth Floor San Francisco CA 94105 (415) 432-8346

Ram Hotels 6801 (1-40) West Amarillo TX 79106 (805) 676-6584

Rockridge Health Insurance Benefits 2863 Birdsall Avenue Unit A Oakland CA 94619 (510) 547-7123

GSI Environmental, Inc. 1901 Harrison St.

SSP America

155 Grand Avenue Suite 704 Oakland CA 94612 (510) 463-8484

19465 Deerfield Ave. Ste. 105 Lansdown VA 20176 (703) 723-7235

– page 17 –

Unit 1100 Oakland CA 94612 (510) 858-2700

Upcoming Chamber event to focus on area's retail health continued from page 1

one that has immediate impact on our regional employment base," Leslie continued. Solomon Ets-Hokin, Senior VP, Colliers International, serves as moderator for the event's panel discussion. Laci Jackson Ravina, VP Retail Leasing, CIM Group; Ari Takata-Vazquez, Owner & Creative Director, VISCERA; Steve Berndt, VP of Real Estate West Region, Albertsons Companies; and Anjan Mitra, Owner, Dosa by DOSA, will provide context and perspective of the retail equation from multiple angles, and address questions arising from the discussion. Andrew Nelson, CRE, Chief Economist, Colliers International, starts off the program with a market update.

"We'll be looking at employment and hiring, real estate, retail visibility, the impact of technology, and the changing nature of "what retail looks like," concluded Leslie. The program is from 3:30pm-5:00pm, followed by a Social Hour, 5:006:00pm, with complimentary drinks and light appetizers. The New Parkway Theater is located at 474 24th Street, Oakland. For tickets, please register online at oaklandchamber.com; tickets are $45 for members; $60 for non-members. For additional information, contact Grace Lunardi, Chamber events manager, (510) 874-4800, or via email, glunardi@oaklandchamber.com. The San Francisco Business Times is the event's Media Sponsor.

Q2 East Bay ICT industry sector partners report on progress – by Mark Butler

The Oakland Metropolitan Chamber of Commerce convened the second quarter East Bay Information and Communication Technology (ICT) Industry Sector Partnership meeting at Pandora in downtown Oakland on April 26th. Industry and community partners heard briefings from Merritt College, and College of Alameda on their respective integrated IT and computer science programs, and on exciting new offerings designed to meet emerging tech workforce skills needs. Courtney Brown, CIS Department Chair at Merritt College described the buildout of a new DevOps offering. DevOps is the continuous integration of application development and operations methods and tools becoming increasingly important for organizations to stay at the forefront of a continuously updated and improved business computing environment. Jesse Norman, CIS Chair at College of Alameda, spoke on the increasing need for workers trained in big data and analysis to work on a broad range of business and scientific initiatives. The College is developing a Data Analytics program to meet this growing educational need. Both program plans were well received by the Partnership, and industry representatives expressed strong interest in advising the programs on their development. Other partnerships were discussed including TechHire Oakland, and the new online job board the group has just launched. Partners were impressed by the capabilities of this innovative tool, and voted to investigate adoption and integration with their website.

– page 18 –

Colliers releases Q1 real estate report; has Oakland's office market reached a peak? – Travis Clark and William Chui, Colliers International

Colliers International released its Q1 2018 Resesarch & Forecast Report for the Oakland Metropolitan Area. Report authors Travis Clark and William Chiu, Colliers research analysts, state the economy started this year strong as GDP grew at an annualized rate of 2.8 percent in the first quarter of 2018, while the unemployment rate remained at a record low 4.1 percent. Lower corporate and individual tax rates helped to boost consumer income this quarter, which in turn brought about higher consumer spending. Additionally, the authors found corporate demand for capital equipment is the highest it has been in twenty years. These factors, along with the current environment of deregulation, contribute to the continued optimism throughout the country. The “Tech” sector is the primary driver of job growth in the Bay Area. The East Bay’s proximity to Silicon Valley has pushed migration from the west to the east and has accounted for 57 percent of the growth in the local population since 2011. The median cost of housing is up nine percent from its pre-housing crisis peak in the East Bay and unemployment is at a record low of 3.3 percent. Clark and Chui note cranes are now a common sight in Downtown Oakland, with over 6,800 new apartment units under construction as developers seek to relieve the pressure on regional housing shortages. Sites near transit are diminishing as the race to solve this regional challenge continues. During the first quarter of 2018 overall full service (“FS”) asking rents increased 1.4 percent to $3.54 per square foot. Class B, C, and flex FS asking rents rose 3.2 percent to $3.22 this quarter, while Class A declined 1.4 percent to $4.26 per square foot. "While quarter to quarter growth rents have slowed recently, we do not believe this is indicative of where the market is heading. We attribute the slowdown in rent growth simply to a general lack of supply, especially for large blocks of space," stated Clark and Chui. "With just under one million square feet of Class A office property under construction or

renovation in Downtown Oakland, we anticipate rates to continue to climb as demand for office space in the region is driven by new inventory, new housing stock, quality of life, and the ability for “tech” users to grow in the region." The authors go on to note, "Rumor has it that a large, publicly-traded, Oakland-based company will be announcing a large lease deal that will take up a significant part of Class A office inventory in Oakland sometime in the second quarter of this year. If this rumor proves true, it could lead to a rebound for Class A office FS asking rents." Q1 2018's overall gross absorption was 291,219 square feet, down 37.1 percent from the prior quarter. The 1 million+ square feet of construction scheduled for completion this year is expected to boost gross absorption at a faster pace than in 2017. Blue Shield of California is relocating its headquarters to Oakland in a move designed to reduce administrative costs, provide a new, state-of-the-art facility for approximately 1,200 employees and strengthen the company’s position for long-term, sustainable growth. The nonprofit health plan will maintain a substantial presence in San Francisco, where Blue Shield of California Foundation will remain headquartered. Blue Shield’s executives and most of its San Francisco-based employees will move from their office at 50 Beale St., to 601 City Center in Oakland, in mid-2019. 601 City Center is being developed by Shorenstein Realty Services, L.P., on behalf of a joint venture between a Shorenstein investment fund and MetLife. Construction on the 24-story building (left) began in 2017, and will be ready for occupancy in the third quarter of 2019.

In conclusion, the report finds that while 2017 vacancy rates consistently decreased, and FS asking rents consistently increased every quarter, 2018 has begun with a static quarter-over-quarter vacancy rate, and a relatively smaller increase in FS asking rents. The market is unlikely to replicate the rapid growth of 2017, but should continue to grow in 2018. The Oakland Metro office market is not peaking yet, and the future continues to look bright for office property owners and investors.

Groundbreaking for 400 New Homes at MacArthur Transit Village Councilmember Dan Kalb; Aaron Fenton, Boston Properties; Terry McGrath, McGrath Properties; Bob Pester, Boston Properties; Councilman Dan Kalb, District 1;and Bart Board President Robert Raburn all participated in the ceremonial groundbreaking attended by an enthusiastic crowd. The project is located at 3883 Turquoise Way, Oakland.

Mayor Schaaf joined representatives from Boston Properties and McGrath Properties to break ground on their new development project. The 24-story MacArthur Transit Village property will be the tallest building in North Oakland when it opens in the summer of 2020, and include 403 residential units, and 13,000 sf of retail space. Mayor Libby Schaaf; District 1 City

Oakland industrial RE continues to grow; Port fuels demand – Travis Clark and William Chui, Colliers International

The East Bay industrial real estate market continues to be one of the most in-demand in the nation. The Port of Oakland is the seventh busiest port in the nation, and is in the process of redeveloping the former Oakland Army Base into a modern warehouse and distribution hub. Construction on Phase 1 of the Oakland Global Logistics Center (“OGLC”), Brooklyn Basin's units willPrologis, be home finished to thousands of end of a partnership with the3,000 Portresidential of Oakland and at the new residents when completed. last year and the building has already been leased. Personal On Demand Storage (“PODS”) leased Phase 1 of the OGLC in the first quarter. By the

end of the year, Phase 2 of OGLC will provide an additional 231,660 square feet of redeveloped industrial property to the 256,216 feet already provided by Phase 1. Industrial property around the Port of Oakland remains highly coveted given its “last mile” location and immediate access to all major transportation. Thanks in large part to the rise in e-commerce sales, redevelopment of previously undesirable real estate into state-of-the-art distribution centers is underway throughout the East Bay.

– page 19 –

Four tactics to help attract and retain manufacturing talent


Continued from page 12

3. Reevaulate Benefits By 2020, millennials are expected to comprise 50 percent of the global workforce, so they will have significant influence in the work experience. According to Ernst & Young, millennials are the generation most likely to change jobs, give up promotions, or take a pay cut to have flexibility in their work. In order to attract this talent, manufacturers should reconsider paid-leave and scheduling policy. For example, Globe Manufacturing of Pittsfield, N.H. allows its first-shift employees to choose from start times between 6 a.m. and 8 a.m. Although around 80 percent still choose to begin the day at 6 a.m., they report satisfaction with the freedom of choice. Other companies are offering “shift-switching” options; if you have to attend your child’s piano recital, for example, you have the option to swap shifts with another employee. Lastly, consider implementing flexible vacation. Rather than offering the entire company the same weeks off, allow employees to choose their leave. 4. Update Sourcing Technology Consider pairing with a partner firm that can provide modernized recruitment technology and expertise for your company. For example,

many workers in the U.S. speak English as a second language. Some recruitment technologies offer multilingual career sites to ensure all information about the company and its jobs is understood correctly. A good partner will also help you consolidate your records and process; moving application materials to an online portal will help you keep track of strong candidates, easily search for records, and even open new doors to improve the company’s profit by facilitating the collection of data supporting work opportunity tax credits (WOTC). Lastly, a technology partner will help you craft a social media strategy. More than 3 billion people around the world use social media each month, with nine in 10 of the users accessing preferred platforms via mobile devices. Work with experts to create mobile-friendly messaging, as well as target your audience on social media in a low-cost manner. Recruiting the next generation of manufacturing workers won’t be an easy feat. But with a renewed approach to HR and talent management, the industry can find its future leaders. Robert Lucchese is a senior vice president and market manager at Bank of America Merrill Lynch, Oakland. He can be reached via phone, 510.267.3776, or via email, robert.lucchese@baml.com.

Working Solutions Continued from page 12

own micro-lending program. In 2009, Working Solutions was designated a United States Community Development Financial Institution. They prioritize serving women, lowincome and people of color entrepreneurs in Oakland and all nine Bay Area counties. As of January 2018, Working Solutions has invested in excess of $14 million in small businesses in the Bay Area, educated more than 13,000 entrepreneurs, and helped create 1,900 new jobs in the region.

Great Place to Work Continued from page 4

but to actually be willing to listen with openness and change or modify a position. We all see examples of this failing daily ... 'when he said it, it was brilliant, but when I said it, there was negative response, or no response at all.' People pick up on this; it's unfair and when treated in a way that is, or is perceived to be unfair, it's a sign of disrespect. And that person is no longer going to be thinking about, or innovating on your behalf, growing your bottom line." Bush cautions it's easy to think – if you have a dominant group in an organization that because of the law of large numbers – you may have achieved a great place to work. "When you dig deeper, and factor in the demographics, you find it's not great for all. There are gaps. It

may be a great place for many; it may even be a great place for some. When we narrow the gaps, and create a more equalized experience for all, we're on the road to creating a truly great place to work for all." Bush continued, "When I have revenue numbers and analytics in hand, we don't have a conversation about 'diversity' and 'inclusion.' That's a lightning rod, something we've wrestled with for a very long time, with measurably pitiful results. I stay away from that and come at it from a different angle. It's about business, revenue growth, and profitability. People only innovate when they are included. Once organizations figure this out, they'll understand what 'inclusion' really means; people feeling a strong sense of belonging, a feeling of being cared for, of being respected. They see it in day to day decision making. They watch the actions and decisions leaders make to determine what is the real level of inclusion, and whether they are a part. "You have people in your organization, and maybe you're connected to 60 percent of them; – page 20 –

the other 40 percent is just a drag; they're showing up, but they're not innovating. That's money to add to your bottom line. Activating them is what makes a 'For All Leader.' You need analytics to know you have some things to work on as a leader. Most CEOs say, 'Why change anything? My compensation is good; my exit package is really good.' Yet you're also paying that disconnected 40 percent, you're giving them benefits. Let's get more work out of them, more creativity, innovation, to be competitive, to thrive. You don't do that by berating them, telling them to work harder. Instead, treat with respect, credibility, trust, and fairness. "Bottom line, data tells us there are large numbers of people who are treated better at work than society treats them; especially among groups where there is less or no power, no privilege. They show up wanting to do well. You can care, develop, and unleash the potential of everyone in an organization, tap into that innovation stream and grow; but you must take that first, vital step toward conscious capitalism," he concluded.


Making a difference

Jim Bell, Bell Investments, CIC guest speaker


Summer, Fall CIC events taking shape

– Alana Ross, CIC Convener

– Alana Ross, CIC Convener

Building upon its 2017 activities, CIC continues to offer up-to-date information on changes occurring in the philanthropic landscape for the 2018 program year. One major shift, which will affect charitable giving in a signficant way, is the recently enacted Tax Cuts and Jobs Act (TCJA) of 2017. Nearly 4 months ago, Congress passed TCJA, legislation that could impact charitable giving in significant ways. More specifically, the recent Federal tax reform has many in the nonprofit world wondering how will this affect them. Questions abound: Is fundraising about to get much more difficult or easier? What else will change for nonprofits outside of fundraising? How can nonprofits best prepare? What are the pros and cons of TCJA? These are a few of possibly many questions that remain unknown, and which have the potential to influence philanthropy – and the nonprofit sector at large – for years to come. Jim Bell, CFP® President and Founder of Bell Investment Advisors, will share his insights on the topic, "Consequences of the New Tax Law and Charities and Estates: What Nonprofits and Their Supporters Need to Know," at the next CIC meeting, Tuesday, May 22nd. Chamber members are invited to attend CIC's next meeting for this free presentation, that will address the new tax laws and the potential effect on philanthropy. While the new law impacts individuals and the economy in a multitude of ways, Mr. Bell will hone in on the law’s potential impact on charities and estates. Some of the questions to be addressed in the presentation include: • What effect will the new standard deduction have on charitable giving? • How do qualified charitable distributions become even more important? • How might estate tax changes influence charitable giving? Alana Ross, Convener, Community Impact Committee (CIC) remarked, "We are extremely fortunate to bring this timely topic to our members so they become knowledgable and better able to navigate the impending challenges presented by the new laws. We'll explore how it will impact individual donors, their supporters, and nonprofits in general. "We encourage representatives – development professionals, executive directors, and board members – from businesses and nonprofits who are involved in charitable giving within their organizations, to attend," concluded Ross.

CIC is planning a July event, featuring a guest speaker. "We've cast the net and will release information about the date and presentation in the next few weeks," said Alana Ross, CIC's convener. This fall, the Community Impact Committee is presenting a high level workshop session, "Pitch Perfect," at the Chamber's Small Business & Nonprofit Fair. According to Ross, the presentation and panel discussion will focus on how nonprofits can make more effective pitches to businesses for resources and funding support. Ross said, "Building on information provided by last year's electrifying speaker, Jan Masaoka, CEO, CalNonprofits, businesses expect – and nonprofits need to be able to deliver – on effective communications and presentations decks when approaching the business community for support. Jan drove home, and our members agree from personal experience, that nonprofits need to upskill in this area in order to optimize partnership opportunities with the business community." Contact Ross at membership@oaklandchamber.com for details.

– page 21 –



Chamber Board Member Update Raymond Connell Connell is Holland Partner Group’s (HPG) Bay Area Development Director. He has been involved in multifamily real estate on both the private equity and development sides for more than fifteen years. In his current role, Ray is responsi-ble for Bay Area site acquisitions, project entitlements, and investor relations. In Oakland, through HPG, Ray has entitled three multifamily projects totaling nearly 1,000 apartment units. Two of the projects are currently under construction, with the third beginning shortly. Previously, Ray worked as an acquisitions vice president at Black Rock, where he helped finance more than $3B in real estate Ray Connell, Holland Partner transactions. Group

John Worley Worley is a principal at Arup, and leader of its newly opened Oakland office, as well as a practicing structural engineer with more than 30 years experience. He has led the structural design of several prominent projects, including the new Apple Campus in Cupertino, 181 Fremont high-rise tower, and the California Academy of Sciences, both in San Francisco; the Mondavi Performing Arts Center at the University of California, Davis; Kaiser hospitals in Modesto, Antioch, and Vaca ville; the Stanford Graduate School of Business in Palo Alto; the High Roller observation wheel in Las Vegas; and City Halls John Workley, Arup for Newport Beach and Milpitas.

New Chamber Member Profiles Argent Materials is a concrete and asphalt recycler based in Oakland. Founded in 2013, Argent specializes in the manufacture of construction aggregates. Customers range from Oakland residents who have a need to dispose of old driveways or sidewalks, to large contractors, builders and suppliers delivering demolished concrete and/or asphalt repurposed into a variety of materials used for projects. Argent recycles 99.98 percent of everything accepted at its facility. (510) 638-7188.

Alameda Home Care We are a new Home Care Agency still in process of getting our state license; the wait time to be licensed in California is about a year, which gives us plenty of time to connect with other professions in the health industry. Once licensed, we will be offering skilled and non-skilled home care services, including dispatching home aides, nurses, pediatricians, social workers, and therapists. Alameda Home Care was started by three business partners with a vision to build a company in servitude to the community. With Medicare accreditation we will be geared to help direct pay, insured and Medicare patients. (917) 684-9429

GCA Strategies is America's top public affairs firm when it comes to overcoming NIMBY opposition to and mobilizing community support for real estate proposals. We've written the book on land use public relations, Winning Community Support for Land Use Projects, and Making Community Meetings Work. We provide clients with overall entitlement strategies, community relations plans, government agency advocacy plans, public opinion polling, and hostile audience and communication training. With experience from Maui to Maine, we have a proven record of success based on developing sophisticated strategic plans, and turning plans into action. Based in the Bay Area, GCA Strategies has won many hard fought approvals for projects including residential, office, retail, infrastructure and public policy programs. We have a broad network of relationships with community stakeholders and can help you advocate for your cause. Please reach out to Frank Noto at Frank@FNstrategy.com or www.gcastrategies.com for more information. (415) 370-1255.

College Nannies + Sitters + Tutors of Oakland has been Building Stronger Families® in Oakland and surrounding communities since 2017. Locally owned and operated, we are part of your community, here to serve your family. We offer role models who are our employees. Everyone is background screened and trained prior to their first assignment, and meet with you to discuss your unique needs to match our staff to your family. Whether your family needs the quality care from a College Sitter for an occasional date night or special occasion, a College Nanny for an ongoing assignment, or one-on-one attention with a College Tutor, we are committed to helping you build a stronger family. Please call to schedule a personal family consultation. (415) 432-8346. KPW has provided structural engineering services in and out of the San Francisco Bay Area for more than a decade, delivering excellence and innovation in the structural engineering field through various market sectors. We strive to provide valuable insight and guidance for the engineering, architectural, and construction industry, while balancing cost, schedule, and sustainability. No matter what scale the project may be, our team approaches projects with the same award-winning services and attention to detail. KPW specializes in the structural design of life-science and technology facilities, mission-critical buildings, hospitals, civic, public and private schools (K-12, community colleges, and universities), multifamily and mixed-use residential, and other market sectors. We believe in open communication and innovation, building value into the design process. (510) 208-3300. The Children’s Home Society of California Oakland Family Resource Center (FRC) operates as an important hub for family and community life in the heart of East Oakland; FRC is a safe place where low-income families receive support and advocacy to help them strengthen families and provide safe, stable futures for children. FRC offers Resource and Referral (including assistance in accessing government programs for housing, nutrition, health care, and welfare); developmental screenings; baby clothes resource via the Loved Twice Program; parent-peer support groups; family education workshops; special events for early literacy; school readiness; and child abuse prevention. All programs and services are offered in English and Spanish, open to all children and families, and are free. (510) 267-1868, or visit our website at www.chs-ca.org/oakland-family-resource-center.

– page 22 –

CHAMBER CALENDAR All events are held at the Chamber offices, 475 14th Street, Oakland, unless otherwise noted. Call 510.874.4800, or visit oaklandchamber.com to confirm dates and times. Meetings are open to all Chamber members. Where applicable, specific event costs and/or fees are noted for Chamber members and non-members.


EXECUTIVE COMMITTEE Board Chair ELÑORA TENA WEBB Signature Solutions, Corporate Results Immediate Past Chair MARK EVERTON Visit Oakland DAN COHEN Full Court Press BENJAMIN HARRISON Colliers International

16 | The State of Urban Retail: Oakland Retail Therapy

25 | Inside Oakland: Public Policy Roundtable

▶ 3:30 PM – 6:00 PM

▶ 8:30 AM – 10:00 AM

Program 3:30-5p; Social Hour 5-6p. $45 Chamber Barbara Leslie, Aly Bonde lead roundtable. Free for members; $60 non-members. New Parkway Chamber members; $15 for nonmembers. Contact Theater, 474 24th Street, Oakland. Register online, Aly Bonde, abonde@oaklandchamber.com oaklandchamber.com or contact Grace Lunardi, glunardi@oaklandchamber.com


22 | Community Impact Committee (CIC)

30 | Workforce Development Board "Lunch & Learn"

▶ 3:00 PM – 4:30 PM

▶ NOON – 1:30 PM

JACKIE RAY The Clorox Company

Nonprofit and community workshop, featuring guest speaker Jim Bell, Bell Investment Advisors. Free. Contact membership@oaklandchamber.com

Leverage your local workforce development board. Free event. Contact Courtney Riley, criley@oaklandchamber.com

MANAN SHAH Gensler ZACK WASSERMAN Ex Officio Corporate Counsel Wendel, Rosen, Black & Dean LLP


June 6 | Business Referral Network

▶ NOON – 1:30 PM Exchange leads and learn business skills with the goal to generate potential growth opportunities for its members. $10 for Chamber members; $15 for nonmembers. For info, contact Office Manager, officemanager@oaklandchamber.com

ALICIA BERT Pacific Gas & Electric Co.


13 | Economic Development Forum


WADE MARTIN Oakland Athletics

Free for Chamber members; $15 for nonmembers. Contact Aly Bonde, abonde@oaklandchamber.com

RAYMOND CONNELL Holland Partner Group

ED McFARLAN JRDV Urban International

22 | Inside Oakland ▶ 8:30 AM – 10:00 AM


SAM NASSIF Creative Hospitality Group

MICHAEL L. HESTER McGuire and Hester


DEBRA JONES Peralta Community College District


VICTORIA JONES The Clorox Company PAT KERNIGHAN Former Oakland City Councilmember PAMELA KERSHAW Port of Oakland RICH KINNEY Matson MICHAEL LEBLANC Picán KEN LOWNEY Lowney Architecture

CHUCK PROSPER Alta Bates Summit Medical Center

▶ 3:00 PM – 4:30 PM

Free for Chamber members; $15 for nonmembers. Contact Aly Bonde, abonde@oaklandchamber.com

27 | 113th Annual Meeting & Awards Luncheon: "Breaking Records"

▶ 11:15 AM – 1:30 PM Celebrate Oakland businesses, nonprofits, and community members. $105 for Chamber members; $115 for nonmembers; $90 for nonprofit members; $95 for nonprofit nonmembers. For info and/or sponsorship inquiries, Grace Lunardi at glunardi@oaklandchamber.com. Oakland Marriott City Center.

28 | Workforce Development Board "Lunch & Learn"

▶ NOON – 1:30 PM Leverage your local workforce development board. Free event; bring your lunch. Contact Courtney Riley, membership@oaklandchamber.com

July 11 | Economic Development Forum

27 | Inside Oakland

▶ 3:00 PM – 4:30 PM

▶ 8:30 AM – 10:00 AM

Free for Chamber members; $15 for nonmembers. Contact Aly Bonde, abonde@oaklandchamber.com

Free for Chamber members; $15 for nonmembers. Contact Aly Bonde, abonde@oaklandchamber.com


JENNIFER SCANLON Kaiser Permanente

1 | Business Referral Network


Exchange leads and learn business skills with the goal to generate potential growth opportunities for its members. $10 for Chamber

▶ NOON – 1:30 PM

members; $15 for nonmembers. Contact Office Manager, officemanager@oaklandchamber.com

8 | Economic Development Forum

▶ 3:00 PM – 4:30 PM Free for Chamber members; $15 for nonmembers. Contact Aly Bonde, abonde@oaklandchamber.com

ADAM SIMONS Schnitzer Steel Industries DAVID STEIN Donahue Fitzgerald LLP Bj WASHINGTON JP Morgan Chase & Co

The mission of the Oakland Metropolitan Chamber of Commerce is to secure the economic future of our community, and to enhance the quality of life in the city of Oakland.

OAKLAND BUSINESS REVIEW OBR Oakland Business Review (ISSN 1092-7220) is published bi-monthly by the Oakland Metropolitan Chamber of Commerce, 475 14th Street, Oakland CA 94612-1903. Membership dues include subscription. Periodicals postage at Oakland CA. Contents may not be reproduced without permission. POSTMASTER: Send address changes to OAKLAND BUSINESS REVIEW, 475 14th Street, Oakland CA 94612. Editor in Chief | Julia Lehman communications@oaklandchamber.com Advertising Sales | communications@oaklandchamber.com Design/Production | BLACK INK

– page 23 –

Equator Coffee Continued from page 6

In spite of fierce competition in the industry, and in being just one of millions of small businesses, the company earned significant attention and recognition. In 2016, Equator was named the California Small Business of the Year, and the United States Small Business of the Year, with Russell and McDonnell also named the United States Small Business Persons of the Year, the first time the awards had been given to a recognized LGBTowned business. They also were honored in 2016 with a “Good Foods” award, and in 2017, Equator made waves as the Specialty Coffee Association of Panama (SCAP) held its XXI Best of Panama, a competitive event for coffee growers in Panama; Equator was awarded a first place, “Best of Panama” for its washed Geisha product. “It was like if you and I went to Luxembourg and took top prize in chocolates!” exclaimed Russell. The attention is plentiful, the awards are several, but what truly motivates, inspires, and drives co-founders Russell and McDonnell, and the entire Equator organization is that sense of care, of compasssionate capitalism, that pushes them forward. “We’re in business to make sure that Nea, Breannyn DeLongis, Akaash Saini, Talya Strader, Devorah Freudiger, all our Equator family – are protected; we hug them, we nurture them and we do all we can to help advance their careers. Our employees have opportunity to grow in the specialty coffee business, or we can give them the safe space to explore or help them achieve other objectives. We’re committed to making sure there are micro-credit loans available for our farmers and producers, that we elevate our food security projects. “Wherever our snowflake cafés land, know we come from a place of respect, for our new neighbors, for their community,” Russell concluded.

Your desk may be harming you

Enter Blaisdell's social media contest; win an office glassboard Blaisdell's Business Product has partnered with the Chamber in a special Social Media contest for local businesses through June, 2018. Visitors to the Chamber social media sites (Facebook @OakBiz; Twitter @OaklandChamber and Instagram @OaklandChamber) need only like and/or comment on the Blaisdell contest graphic and are entered to win. All entrants are eligible to win a 5lb Blaisdell's Blend Coffee Grand Prize, one for each month, January-June, and the Grand Prize, a premium glassboard from Blaisdell's valued at up to $2,000. A sturdy, stylish must-have for organization, collaboration, and brainstorming, glassboards are an essential component for office conference rooms – or anywhere people gather to share ideas. Enter to win Blaisdell's Blend Coffee and the grand prize glassboard by "Liking" when you see the "Win!" post on the Chamber's Facebook, Instagram or Twitter accounts. Winners will be notified via direct reply on their social media account. Blaisdell's Business Products is the largest, woman-owned, independent business products supplier in the Bay Area, offering more than 100,000 items including office products, janitorial and break room supplies, office furniture, ergonomic and printing supplies, rubberstamps and much more.

The Mayo Clinic warns that research is increasingly linking sitting for long periods of time with a number of health concerns, including obesity and metabolic syndrome. This cluster of conditions, including increased blood pressure, high blood sugar, excess body fat around the waist, and abnormal cholesterol levels, has an adverse affect on the human body. Indeed, too much sitting also appears to increase the risk of death from cardiovascular disease and cancer. Those with greater workday screen time had a nearly 50 percent increased risk of death from any cause, and about a 125 percent increased risk of events associated with cardiovascular disease, such as chest pain (angina) or heart attack. Enter ergonomics, translated from Greek – meaning "work science." For every business, ergonomic furniture can be revolutionary; at Blaisdell's, it is a passion. According to Margee Witt, CEO, Blaisdell's Business Products, "The physical benefits of ergonomic chairs and other ergonomic office furnishings can ultimately enhance productivity across the entire business: with employees enjoying greater comfort, they can relax and concentrate more easily.” Health professionals suggest standing rather than sitting whenever you have the chance, or adding walk time to your work day while on the job. Standing while talking on the phone, eating, or having team meetings was noted as a good start; a standing desk gets high marks for keeping your body working as it should. Even better – walking laps with colleagues, rather than gathering and sitting in a conference room for meetings. Studies suggest positioning your work surface above a treadmill with a computer screen and keyboard on a stand, or a special treadmill-ready vertical desk may be the way to go. Witt notes ergonomics covers a wide range of things, not just office fumiture. "A good ergonomic chair will help posture, but people should consider standing up to change position and posture," stated Witt. "We are not designed to sit still for long periods. An ergonomic chair's free floating mechanism helps keep you moving; an ergonomic desk can enhance workflow, while also allowing you to stand, by using a vari-height desk system. Even taking breaks – and encouraging employees to take breaks is part of healthy, ergonomic workplace. For this reason, in addition to a wide range of ergonomic furniture at Blaisdell's, we offer healthy snacks and foods, an amazing array of coffees, teas and hydrating beverages." Witt suggests evaluating and remedying other aspects of the workspace, including temperature, humidity, lighting, reflections and screen glare, noise levels, and ensuring there is adequate space to keep employee productivity at peak performance.

– page 24 –

Profile for Oakland Chamber of Commerce

Oakland Business Review | May June 2018