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THE AWARD-WINNING PUBLICATION OF THE OAKLAND METROPOLITAN CHAMBER OF COMMERCE | www.oaklandchamber.com | VOL XLI NO.5

Oakland launches ‘Classrooms2Careers’ Program Page 5

JACK LONDON SQUARE Evolves into food destination

ESTATE PLANNING

STARTING YOUR OWN FIRM

Not just for the wealthy

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MAY 2015 WOMEN IN BUSINESS Jory Des Jardins to speak June 5 Page 16

Oakland Business Review

Visit www.oaklandchamber.com for more business opportunities, news and event registration.

> UC President Napolitano to keynote Chamber’s 110th Annual Meeting

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ANET NAPOLITANO, THE PRESIDENT OF THE UNIVERSITY OF CALIFORNIA AND THE former U.S. Secretary of Homeland Security, will be the keynote speaker at the 110th Annual Meeting of the Oakland Metropolitan Chamber of Commerce from 11:30 a.m. to 1:30 p.m. on Wednesday, June 10 at the Oakland Marriott City Center. Napolitano, who was named president of the UC system in July 2013, is a distinguished public servant with a record of leading large, complex organizations at the federal and state levels. Besides serving as Secretary of Homeland Security from 2009-13, she was also Governor of Arizona from 2003-09, Attorney General of Arizona from 1998-2003, and U.S. Attorney for the District of Arizona from 1993-97. Since she took the reins at the University of California, she has launched initiatives to enhance community college transfers, provide financial support for undocumented students to put them on equal financial-aid footing with other students, achieve carbon neutrality across the UC system by 2025, and expand opportunities for advanced degrees. This year’s Annual Meeting will recognize and celebrate Chamber members, the lifeblood of the organization. It reflects all members – members of the business community –

saluting its own that have contributed both financially and through volunteerism for the betterment of Oakland. The event presents members with an opportunity to celebrate a year of Chamber accomplishments, a chance to network with new and award-winning members, and a way to show support for the Chamber and our many programs. The luncheon is also one of the major fundraising events of the year, providing the Chamber with funds to continue those programs and our strong advocacy for local business. The 110th Annual Meeting and Chamber Awards Luncheon will begin with an 11:30 a.m. registration. The luncheon begins at noon. Sponsorship opportunities are available from Partner Sponsor Table at $1,950 to Title Sponsor at $20,000. Individual tickets are on sale for $90 for Chamber members and $105 for nonmembers. To reserve a table or seat at the June 10 event, visit www.oaklandchamber.com or contact Shaterica Sullivan at ssullivan@oaklandchamber.com or at the (510) 874-4800, ext. 0. ■

> Oakland Marks Small Business Week with Events, Workshops The city of Oakland has several events and workshops slated for this year’s NSBW, which will be celebrated from Monday, May 4 to Friday, May 8. Every day, small businesses create 21st century jobs, drive innovation and increase America’s global competitiveness. More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year. “This week is a tremendous way to celebrate and support the small businesses in Oakland that serve us year-round,” said Oakland Mayor Libby Schaaf. “Our small businesses are vital engines for growth and stability in our communities. They add to the unique flavor of Oakland’s neighborhoods and foster vitality throughout our city, generating thousands of jobs and delivering tax revenues that help pay for essential city services. I’m committed to making sure this important sector of our local economy continues to thrive.” More than 90 percent of Oakland businesses employ 20 or fewer employees. While many of these businesses are startups and young companies, others are long-established firms. Across all industry sectors, small businesses are helping to fuel Oakland’s economic growth and are an important factor in our city’s diversified economy. “The City of Oakland and its partners will be hosting activities every day during National Small Business Week,” said Mark Sawicki, director of the Economic & Workforce Development Department. “We will celebrate our diverse local businesses, build awareness of the services and resources available to nurture growth, and convene experts to share insight on today’s pressing business issues.”

Every year since 1963, the President of the United States has issued a proclamation announcing National Small Business Week (NSBW), which recognizes the critical contributions of America’s entrepreneurs and small business owners.

The following is a roster of Oakland events: Monday, May 4, 5:30 to 7:30 p.m. National Small Business Week Reception: Celebrating 163 Years of Business Growth in Oakland Oakland City Hall, 1 Frank H. Ogawa Plaza Oakland will mark the start of NSBW. Several Oakland small businesses that have thrived in Oakland for more than 25 years will be recognized for their contributions. Mayor Schaaf will provide remarks. The reception will also mark the city’s 163rd birthday. Info: (510) 238-7952. Cost: Free Tuesday, May 5, 5:30 p.m. Oakland City Council Meeting: Honoring Local Small Businesses Council Chamber, Oakland City Hall, 1 Frank H. Ogawa Plaza Members of the Oakland City Council will present congratulatory proclamations honoring small businesses from their respective districts. In addition, the City Council will be asked to approve a Resolution declaring May 4-8 as Oakland Small Business Week. – continued on page 17

April 2010 |

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Names in the news • BRAND: CREATIVE, an Oakland-based business specializing in promotional products and owned and operated by former Chamber Chair of the Board Shannon Pedder, has received national certification as a Women’s Business Enterprise by Astra Shannon Pedder

Women’s Business Alliance, a re-

gional certifying partner of the Women’s Business Enterprise National Council (WBENC). By including women-owned businesses among its vendors, corporations, and government agencies, WBENC demonstrates its commitment to fostering diversity and the continued development of its supplier/vendor diversity programs. BRAND: CREATIVE develops buzz about your brand through customized, inspired and innovative product solutions, creativity, ideation, attention to detail and complete follow through. • Dave Eichten, a 27-year veteran in the field of construction, has been named president and chief operating officer at Pankow Builders. Since joining the company in 1988, he has served as senior vice president/regional manager, projDave Eichten

ect executive, project sponsor,

project engineer and field engineer. He is responsible for all of Pankow’s operational aspects, including field operations, project management, pre-construction and business development. • Wendel, Rosen, Black & Dean LLP has welcomed Yas Omidi as an associate to its Employment Practice Group. Her addition follows veteran partner Margaret Grover, who joined the group last year. Omidi’s most recent positions include serving as Yas Omidi

an associate at Morison &

Prough, LLP, as well as at Littler Mendelson, PC in Walnut Creek. Omidi’s employment practice includes representing clients in wage-and-hour class actions and harassment, discrimination, retaliation, and wrongful termination claims. She also has experience in insurance coverage disputes, as well as other commercial contract matters. • Do you know of a young, budding artist? If you do, direct him or her to the Oakland East Bay Symphony’s 17th Young Artist Competition on June 6 and 7 at Cal State East Bay in Hayward. This competition happens only every other year. Competitors audition before a panel of judges and the winner performs a concerto with the Oakland East Bay Symphony. For more information, visit www.oebs.org/yac. ■

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> What does Oakland need to be a 21st century city? – by Chamber President and CEO Barbara Leslie

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HE CHAMBER’S INSIDE OAKLAND Forum in April included presentations from key regional and community leaders all working toward keeping Oakland and California connected and competitive. As Oakland continues to gain local regional and national attention, and people continue to come to Oakland to live and work, we should be cognizant of the city’s need to remain competitive. One way we achieve that is by ensuring that Barbara Leslie our new residents and businesses have access to the most advanced communications network with the bandwidth that can support the growing uses of mobile and internet technologies available today; as well as those we haven’t even conceived. We would like to thank our speakers from the Bay Area Council Economic Institute, the East Bay Broadband Coalition, and OTX West for providing our members with an overview of what’s happening both locally and regionally to broaden deployment and connect communities. The Chamber will continue to engage these and other stakeholders in the coming year to develop an Oakland-specific roadmap for ubiquitous access. Broadband connectivity is truly one of the key pillars for economic

development here in Oakland. And speaking of Economic Development in Oakland… The Chamber welcomes back to Oakland Claudia Cappio, Assistant City Administrator of Development. Claudia brings both a wealth of knowledge to Oakland and a passion for the town she calls home. We are thrilled that Claudia has agreed to present at our May 13, 2015 Economic Development Forum. It will be a lively discussion you won’t want to miss. Speaking of lively discussions… Please hold Wednesday, June 10 for the Chamber’s Annual Luncheon to be held at noon at the Marriott Hotel. University of California President Janet Napolitano will provide our keynote address. We will also be honoring Chamber award winners in multiple categories for their work and dedication to the Chamber and our mission of securing Oakland’s economic future. Welcome our new Board members The Chamber thanks the outgoing members of our Board of Directors for their dedication and commitment to making our organization the finest in the East Bay. It’s because of their hard work over the years that this Chamber has climbed to even greater heights. The outgoing members are Cynthia Chiarappa (UCSF Benioff Children’s Hospital Oakland), Julie Petrini (Alta Bates Summit Medical Center) and Mark Phillips (Chase). Please join me in welcoming the following incoming business leaders: Dennis Schrag Dennis Schrag is a senior development officer for the UCSF Benioff Children's Hospital Foundation in Oakland. He is responsible for fundraising for Children's Hospital in Oakland to fulfill the mission to protect and advance the health and well being of children through clinical care, teaching and research. He works with individuals to match donors’ primary interests with programs and the greatest needs of the hospital. Bj Washington With more than 20 years of experience in the financial services industry, Benjamin Washington currently serves as the vice president of Business Banking at J. P. Morgan Chase in the Oakland market. His previous experience included managing director at Citi Commercial Bank and senior vice president at Wells Fargo Business Banking. He earned a B. A. in Economics from San Jose State University and has held a designation as a Certified Treasury Professional (CTP). Stacey Wells Stacey Wells joined Sutter Health in 2007 and was appointed to oversee the East Bay’s Communications and Public Affairs strategy two years later. Her experience in the nonprofit and government sectors includes media relations as well as strategic, crisis and corporate communications.

MAY 2015 | 3


> SMU receives commendation from Dr. Cornel West

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R. CORNEL WEST, ONE OF AMERICA’S MOST PROMINENT AND PROVOCATIVE INTELLECTUALS, STOOD INSIDE EAST Oakland’s Allen Temple Baptist Church in early April and commended the students and faculty of Samuel Merritt University (SMU). “For you to work and provide care for those who live in neighborhoods like these and need it most is a profoundly and fundamentally human act,” West said to a filled church of nearly 400. “It’s a beautiful thing to empathize and comfort others. To do so in today’s America really is to be countercultural. You’re cutting against the grain. And so I’ve come to salute Samuel Merritt University, but also to learn and listen from you.” West’s inspirational words were part of an hour-long discussion titled, “Overcoming Structural Violence to Reduce Health Disparities: Building the Beloved Community.” The Harvard and Princeton-educated philosopher was invited by SMU to address how violence in underserved communities impacts public health, and how SMU graduates can best serve clients who live in those communities. “Be culturally sensitive and humble and knowledgeable of those who you care for,” West said. “Caring for others – at its purest and most loving form – cuts across color and class and sexual orientation and nationality. In that sense, no matter what the challenge is, serving others really is living life at its highest level.” West’s appearance was SMU’s most recent collaboration with Allen Temple, the renowned Black church located in the heart of East Oakland where some of the city’s most striking health disparities are on display. A 2015 report from the Alameda County Public Health Department showed that a Black male who grows up in East Oakland has a life expectancy of 71 years, while a white male in the more affluent Montclair District two miles away will live to 86.

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▲ At Allen Temple, Dr. Cornel In an attempt to reduce health West (center) is joined by (left disparities and fulfill SMU’s broader to right) Rev. Dr. Jacqueline A. mission of educating students who will Thompson, assistant pastor; work in underserved communities, the Sharon Diaz, SMU president and university has hosted a free Community CEO; Shirley Strong, SMU chief Learning Forum at Allen Temple, where diversity officer; and Rev. Dr. J. faculty members discuss healthcare Alfred Smith, Jr., senior pastor. issues facing residents. Students and faculty also volunteer at Allen Temple’s annual health fair. Rev. Dr. J. Alfred Smith, Jr., senior pastor at Allen Temple, said the relationship between the two institutions was a sacred one. “A lot of healthcare institutions will talk the talk with us,” Smith, Jr. said, “but Samuel Merritt University has walked the walk. Their faculty and students have come down from Pill Hill and joined us here in the ‘hood to show us their commitment by deeds and not just words.” West was chosen to address SMU students and faculty due to his life-long support of social justice issues, said Shirley Strong, chief diversity officer at SMU. “Dr. West talks a lot about income disparity and social justice and we view health disparities as a clear social justice issue,” Strong said. “There’s a beautiful awakening among our young people going on right now,” West said. “That’s what I love about Samuel Merritt University; it’s not just teaching, but it’s also exemplifying.” ■


OAKLAND SEIZES POTENTIAL

> Oakland launches innovative Classrooms2Careers program “The Talent Dividend,” a 2010 CEOs for Cities report, found that improving educational achievement just one percentage point is associated with a nearly $900 increase in annual per capita income and improved local economies. Oakland is seizing this potential with the launch of Classrooms2Careers, a fresh approach to youth work employment. Mayor Libby Schaaf christened the program at a breakfast on April 10 at the Waterfront Hotel, urging Oakland businesses to support the initiative. This initiative provides an opportunity to engage more businesses in the development of Oakland youth. Classrooms2Careers will support Oakland youth preparing for college or career with work-based learning opportunities that connect future workers to local businesses for a double bottom line. In addition to summer work experience, Classrooms2Careers will

offer year-round opportunities, paid and unpaid internships, and coordinate curriculum and programming between schools, community colleges, and training programs. “The Chamber is proud to partner with the mayor and city on Classroom2Careers,” said Chamber President Barbara Leslie. “We can’t stress enough the importance of work-based learning opportunities for Oakland’s young people.” The Mayor’s Office and the Oakland Workforce Investment Board, in partnership with the Oakland Unified School District, asks businesses to participate by hosting: • Classroom presentations • Career days and worksite tours • Job shadowing • Internships • Mock interviews • Teacher externships “These activities motivate youth to continue education and succeed beyond the classroom,” said Bailey, “Our young people benefit from hands-on learning, in the context of a career they can look forward to and prepare for.” The Oakland Youth Career Expo, scheduled on May 21, will offer employers an opportunity to support our students, schools and the Classrooms2Careers Initiative by hosting a booth, helping to inspire students to graduate and find good-paying jobs in great careers. Hosted at Jam Town, 21 Fourth St. from 9 a.m. to 2 p.m., the expo offers spaces for demonstrating healthcare, public service and law, advanced manufacturing, information technology, engineering, the biosciences, digital arts and media, and other careers. To participate, contact Jacqueline Noguera at (510) 238-6457 or email JNoguera@oaklandnet.com. Fast facts The Workforce Innovation and Opportunity Act, signed into law by President Obama in 2014, calls for increased work-based learning. Earn-while-you-learn programs, apprenticeships and opportunities to begin drawing a paycheck while improving skills and advancing, help both employees and employers. The Oakland Workforce Investment Board (WIB) is a partnership of employers, training experts, and community and labor organizations, which manages state and federal investment in Oakland training programs. Highlighting seven industry sectors (advanced manufacturing and food production; trade, logistics and distribution; healthcare; construction; digital arts and media; green industries; retail) the WIB monitors Oakland’s economy and aligns training programs to meet future employment needs. Your opinion counts! Learn more about today’s career and technical education at www.oaklandnet.com/wibsurvey - and tell us what kind of job training and placement support your business needs.

> Key strategies for using social media Gail Nott, social media strategist with Nott Ltd Social Media, was last month’s guest speaker at the Chamber’s monthly Small Business Seminar series. Nott shared key strategies for using social media to enhance face-toface networking and make it more profitable. The key takeaways were finding the right platform for your business, and then, after ▲ Seminar speaker Gail Nott shares a moment with next meeting people at a month’s speaker, Oakland attornetworking event, ney Brian Ripley, who will disconnecting with them cuss “Business Succession: online. Get to know them Planning for the ‘What Ifs’ Beand their businesses and fore They Happen.” Ripley will interests, and the next time speak on Friday, May 8 at noon. you meet you won’t be starting from scratch. For information regarding a complimentary social media strategy session, visit www.GailNott.com. The Small Business Seminar series will continue on Friday, May 8 from noon to 1 p.m. with guest speaker Brian Ripley, an Oaklandbased attorney who will be sharing practical and important information about succession planning. Learn how your business can run without you, even for a short time. The seminar costs $10 for members and $15 for non-members. Lunch is provided. You can register for this seminar at www.oaklandchamber.com. ■

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Member update

NEW MEMBER PROFILES

> DIRECTORY ADDENDUM

AXIX DANCE COMPANY

The following is a list of new members of the Oakland Metropolitan Chamber of Commerce and is an addendum to the Chamber’s 2015 Membership Directory & Buyers Guide. Please keep this page and refer to these members when you have a need for goods and services. AXIS Dance Company 1428 Alice St., Suite 200 Oakland, CA 94612 (510) 625-0110 Website: www.axisdance.org Karl Cronin Arts Organization Barretto-Co. LLC 4100 Redwood Road, Suite 259 Oakland, CA 94619 (415) 608-5034 Steve Barretto Graphic Designers Kara Nossardi, MFT 3457 Oak Knoll Blvd. Oakland, CA 94605 (510) 388-4725 Kara Nossardi kara@karanossardi.com Health Care Services

KCP Inc. 2201 Broadway, Suite M5 Oakland, CA 94612 (510) 832-4800 Fax: (510) 832-4801 Karl Pierce karl@kcpierce.com Surveying / Mapping / Inspection League of Women Voters of Oakland 436 14th St., Suite 1213 Oakland, CA 94612 Phone: (510) 834-7640 Website: www.lwvoakland.org Katherine Gavzy Email: info@lwvoakland.org Nonprofit Shorenstein Realty Services 235 Montgomery St. San Francisco, CA 94104 (415) 772-7147 Website: www.shorenstein.com Tom Hart Real Estate – Property Management/Renting & Leasing ■

> League of Women Voters The League of Women Voters of Oakland (LWVO) is pleased to be a member of the Chamber of Commerce. We have partnered with the Chamber on successful candidate forums and other citizen education projects, and appreciate the Chamber’s contribution to the vibrant civic, cultural and commercial life of Oakland. LWVO is an all-volunteer grassroots organization of men and women with a mission to make democracy work. We are a trusted non-partisan and impartial source of information such as the Oakland Easy Voter Guide at election time and “Who Represents Oakland.” We never endorse parties or candidates, but do advocate on issues and legislation. Our popular annual All-City Luncheon, this year taking place on Wednesday, May 13, always sells out, so reserve your ticket soon at http://www.lwvoakland.org/luncheon2015.html.

> Kara Nossardi, MFT Psychotherapy & EMDR Therapy As a psychotherapist, Kara Nossardi, MFT, supports her clients in finding balance and ease in their lives. She works to help them explore the inner landscape of experience, and identify and address obstacles that prevent them from engaging in life fully. The focus of her work is to facilitate a move through the stressors of past and present, to eliminate what is no longer useful, and to focus on all that is promising and possible. Nossardi offers services in Spanish and English, and works with clients to treat: • Anxiety and panic attacks • Trauma and PTSD • Child and adolescent behavioral issues • Depression • Self-esteem and emotional disturbances • Relationship issues • Parenting challenges and family conflict Kara Nossardi • Anger management For more information, visit www.KaraNossardi.com, call (510) 388-4725 or email kara@KaraNossardi.com.

AXIS Dance Company is an Oaklandbased nonprofit and one of the world’s leading ensembles of dancers with and without disabilities. Paving the way for physically integrated dance, AXIS has spent the past 28 years sharing its cutting edge artistic and education/outreach work with thousands annually all over the world, including performances in Scotland, Russia, and on FOX’s “So You Think You Can Dance.” AXIS is a resident of the Malonga Casquelourd Center for the Arts, and is proud to call Oakland home. Tickets are on sale now for AXIS’ annual Oakland home season weekend, June 12-14, 2015. For more information, visit axisdance.org. ■

BARRETTO-CO. Barretto-Co. is an Oakland-based virtual creative group delivering memorable brand experiences – by design. Principal Steve Barretto has spent over two decades launching and stewarding successful brands across various industries which include Apple, Autodesk, eBay, Levi’s, Mattel, PayPal and Whole Foods, among others. Whether your brand is focused on B2B or B2C, Barretto-Co. brings decades of best practices in all media to mission-driven clients in the East Bay and the surrounding region. Our “virtual” model allows us to scale our team to client needs, putting your brand initiatives in the hands of seasoned experts who understand business objectives and craft solutions appropriately without big agency bureaucracy or fees. Boosting brands. Building trust. Designing experience. Visit barretto-co.com to learn more. ■

Come to “Inside Oakland Breakfast Forum” and hear from people who affect the policies and progress of the city in which we live and do business. VISIT OUR WEBSITE AND REGISTER ONLINE AT www.oaklandchamber.com

Friday, May 29 • 8:30 – 10 a.m.

at the Oakland Chamber of Commerce, 475 14th Street. This event is free to Chamber members and $10.00 for non-members. To attend, RSVP by Wednesday, May 27.

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Economic Development CREATING A STRONG ECONOMY

> Jack London Square evolving as regional food destination

> The future of development in Oakland by Sarah Filley Where are the best development opportunities in Oakland? How can investors and developers find new opportunities, reduce risk, save time, and find funding? At the Chamber’s recent Economic Development Forum, “The Future of Development in Oakland” offered a chance to sit down with panelists Ian Ross, chief executive officer and co-founder of OppSites; and Tom Lockard, vice president of Real Estate and Institutional Sales for Fundrise, to address these questions. The panel focused on the impact of tech on the government and real estate sectors. The discussion explored some challenges as well as the opportunities ahead for the real estate tech industry, specifically, and for Oakland in general. Ross and his team at OppSites have developed a marketplace of real estate opportunity sites that are identified by cities and primed for new investment. Since 1999, he has provided urban design and economic development services to cities, experience that informed

his understanding of the challenges cities face in

▲ At the Economic Development Forum, Ian Ross, chief executive officer of OppSites, describes the OppSites platform.

implementing plans, promoting opportunity sites, and attracting investment that align with community goals. OppSites answers this challenge by connecting the planning and economic process with the web-based marketplace of investors and developers. The OppSites team has been working closely with Oakland city staff, and launched the city’s opportunity sites on OppSites during the panel.

Interested to see the opportunities for yourself? View Oakland's city profile page at Oakland.oppsites.com and click “Follow” to get notified when new development opportunities are added that match your preferences for location and development type. Lockard focuses on sourcing new transactions, developing institutional relationships, and helping advise on securities related matters. He leads all company efforts in California. Fundrise believes everyone should be able to invest in real estate and, in turn, invest in the places around them. Lockard brought his considerable expertise to explain the technical mechanisms for funding and investing in real estate and shared the success of Fundrise to democratize commercial real estate investing. Throughout our discussion at the Economic Development Forum it became clear that the two platforms could add transparency and efficiency to different stages of the real estate development process. Developers could use OppSites to promote city planning and development goals. Fundrise’s capital raising capacity can then be used to realize those goals. Together, the innovative companies are well positioned to accelerate how users and owners of commercial space find and finance real estate in Oakland, the greater Bay Area, and everywhere. As Pierce R. Neinken of CRE//Tech notes in their State of the Market Report for 2014, trends like coworking, crowdfunding and collaboration through mobile and web-based platforms are taking on new roles within the CRE industry. ■ Sarah Filley is the vice president of Marketing at OppSites, and chief executive officer and co-founder of Popuphood.

The Port of Oakland’s Jack London Square is getting a new tenant, which will be the final step in making the Square a regional food destination. Jack London Square Ventures is partnering with the Carlin Company to open the Water Street Public Market at 55 Harrison St. “Oakland has a unique, creative, entrepreneurial culture, which this public market will celebrate by showcasing food vendors and fresh, sustainable foods produced from within the region,” said Pamela Kershaw, the Port’s director of commercial real estate. “I love the project's connection with the Port of Oakland’s role as a major agricultural exporter for the region and the state, with fresh food products from the surrounding area and Central Valley serving as a staple to our maritime business.” Water Street Market, an artisanal food market concept, is set to open fall of 2016. It would occupy the 32,000-square-foot ground floor of 55 Harrison St., which was designed to house a public market on the first two floors of the six-story building at the south end of the Square. There will be a collection of food purveyors and retailers under one roof and there are plans for a produce garden for use by local chefs. “Consumers have told us they want a unique shopping experience in a comfortable social setting,” said Steve Carlin, Carlin Company’s chief executive officer. “We are going to make that happen at the Oakland waterfront.” Carlin estimates his team will bring in approximately 25 small businesses to the location. “There are no set tenants at this stage,” Carlin said. He indicated that the market will focus on East Bay vendors. Several recent restaurant openings, including the foodThe quarterly meeting of the East Bay entertainment Transportation & Logistics Partnership was complex Plank, have held on April 15 at the Chamber offices. The drawn more foot partnership was launched a year ago to be a traffic to Jack London vehicle for East Bay companies involved in Square. “This area has transportation and logistics to identify been underutilized in priorities and take action with a host of the past,” said public-sector partners. Kershaw, a member of During the meeting (pictured below), attendees the Chamber’s Board celebrated the announcement that the partnership of Directors. “With all has been recognized with designation and funding from the Governor's Office for future activities. the new restaurants, The partnership also released the new report: and the special events “Keeping the East Bay Moving: A Study of the and community celeTransportation & Logistics Sector,” with findings on brations hosted in the the economic and labor market impact of the sector Square throughout in the region. the year, Jack London In addition, updates were provided from the Talent Square is truly coming and Infrastructure and Public Policy action teams, into its own as a and discussions were held about the importance of unique dining and growing the partnership for sustainability. ■ entertainment destination.” For more information visit www.jack londonsquare.com. ■

> Transportation

Partnership meets at Chamber

MAY 2015 | 7


NONPROFIT ROUNDTABLE

> Helping create better messengers

by Âna-Marie Jones and Jerry Metzker

All Chamber businesses benefit from positive word-of-mouth ambassadors, and nonprofits in particular covet empowered messengers whose words help bring attention, support, and interest from partners, donors, clients, and the general public.

The April Nonprofit Roundtable was a “messengermaker” session designed to help participants cultivate more empowered messengers in the community. By learning how to deliver their business message specifically, participants provided others with the information and enthusiasm to share the participant’s business powerfully, naturally, and persuasively. Several participants stepped up to have the Roundtable members provide the needed feedback to help them retool their message so that others could own it. The volunteers shared their message with details about their programs and services, and then the listeners asked clarifying questions. The questions helped the speakers learn what people actually heard, what they also misheard, and what they missed all together. The listeners were then asked how they would talk about that business or the speaker if they happened upon a conversation where that industry

was mentioned. In some cases, making a small change to the presentation, such as including an analogy, allowed the listeners to share with greater confidence. Leslie Werosh, the new executive director of The Cerebral Palsy (CP) Center for the Bay Area, received immediate understanding by sharing how the CP Center provides services much like a specialized “adult school” for people with developmental disabilities. Werosh, a first-time participant at the Roundtable, noted, “This was a wonderfully supportive group, and the feedback helped our organization to craft an energetic public message that will speak to not only what it is that we do, but how others can join us in our mission to empower individuals with intellectual and developmental disabilities.” Kimberly Scrafano, vice president of Goodwill Industries of the Greater East Bay, a long-time Roundtable partner, also received valuable feedback. Scrafano, a 10-year veteran at Goodwill, is an experienced presenter for an agency with a very long history and many successful services and programs offered in the community. The listeners found that by narrowing down from a number of choices to some of Goodwill's most impressive details – like how Goodwill is

the second largest recycler in the region – allowed them to respond with enthusiasm. “The messenger-maker session was an excellent opportunity to get feedback,” said Scrafano. “Hearing from small business owners and our fellow community-based organizations regarding our messaging is a helpful way to develop and enhance our rapport with our constituents.” Steve Berley's business, Left Propeller, helps nonprofits to get maximum benefit from the popular CRM platform Salesforce. In his session, the listeners helped him to integrate his commitment to nonprofits, his extensive knowledge of the Salesforce platform, and some of his highly memorable stories with Left Propeller's unique niche of serving smaller and mid-sized nonprofits, which are often challenged by the multi-dimensional Salesforce platform. Berley, another first time participant, commented, “It was an amazing session. I was thrilled to leave with new ideas of how to describe and market my organization.” Messenger-maker sessions conducted at the Nonprofit Roundtable offered a simple, but powerful platform to help nonprofits champion each other’s causes. Through listening deeply and helping each other craft clear memorable messages, we become more effective advocates for each other and the communities we serve. ■

“This was a wonderfully supportive group, and the feedback helped our organization to craft an energetic public message that will speak to not only what it is that we do, but how others can join us in our mission to empower individuals with intellectual and developmental disabilities.”

Âna-Marie Jones and Jerry Metzker are the co-chairs of the Oakland Chamber Nonprofit Roundtable. Jones is executive director of CARD – Collaborating Agencies Responding to Disasters (AMJ@CARDcan help.org), and Metzker is development and grants manager for Family Connections (jmetzker@ portolafc.org). The Roundtable meets on the third Tuesday of every month from 2:304:30 p.m. at the Chamber offices.

– Leslie Werosh, Executive Director The Cerebral Palsy (CP) Center for the Bay Area

‘REFERRAL BANK ACCOUNT’

> What’s in your account?

– by Cory Nott

In the book “7 Habits of Highly Effective People,” Steven Covey discusses “emotional bank accounts.” What he demonstrates is that you must make deposits into your personal and professional relationships before you can start making withdrawals against those accounts. When we network to get referrals, the same concept applies. We ask others to trust us, and risk their reputations by recommending us to Cory Nott others. That’s a significant withdrawal, so making deposits ahead of time is crucial. All too often I encounter the idea that if you show up at a networking meeting and then have a one-to-one, you can ask for referrals. Of course, you won’t get referrals if you don’t ask for them, but you must also ask wisely. Before you ask for referrals, make sure you’ve made some deposits into the relationships and you might even ask what you could do to make them comfortable with the idea of referring you. Making deposits isn’t difficult. Here are some things you might do: • Do business with the other person • Refer them to business first • Introduce them to someone who can help them • Invite them to go along with you to other networking events • Meet with them • Ask “How can I help you” and then listen

8 | OBR Oakland Business Review | www.oaklandchamber.com

One of the keys to making effective deposits is to find out what’s important to them. Just because you enjoy happy hour and evening entertainment doesn’t mean your referral sources will see a night out as a deposit. The more personalized and the more creative you are, the more you will be remembered. Treating others the way they want to be treated will increase the size of your deposits and make withdrawals less costly. When you’ve made deposits, and referrals are starting to come, you’ll want to continue to make deposits. If they feel unappreciated, that’s a withdrawal. Some things you can do at this stage include: • Thank them for the referral (in the way they like to be thanked) • Send a gift • Keep them informed of how the referral is going In any referral relationship there are going to be withdrawals – some you will be aware of and others you will not be aware of. The key to your referral success is to have a system to make the right deposits in the right accounts. My challenge to you is to open a referral bank account and have a system to make steady deposits. Create your own referral bank account for your referral sources that will compel them to refer you! ■ Cory Nott is the co-owner and coach for the Referral Institute Oakland, a franchise of the world’s leading referral training organization (www.referralinstituteoakland.com).


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Banking & Finance

> Estate planning strategies: Not for just the wealthy by Bruce Lin

If you are not confident about whether your family would have to pay federal estate taxes if you died tomorrow, chances are you can gain confidence. Unless your estate was worth more than $5,340,000 in 2014, it won’t Bruce Lin

incur federal estate taxes.

(If you’re married and federal estate taxes remain a concern, keep in mind that proper planning may allow you and your spouse to shield up to $10,680,000 from these taxes.) If federal estate taxes aren’t an issue, you may be wondering whether you need to bother with estate planning. The answer: Yes, you do. Here are three reasons why: • First, many states, including California, impose their own estate or inheritance taxes that kick in at lower levels than the federal estate tax and may affect your family. • Second, estate planning is about more than what happens aer you die. Documents such as a durable power of attorney, health care power of attorney, and living will help protect you and your assets if you should become incapacitated and need someone to make decisions for you while you’re still alive. • Third, an estate plan strategy helps ensure your assets – no matter how much or little you may have – are distributed according to your wishes. If you die without a plan, California’s laws will dictate who gets your assets, which is unlikely to match your wishes. Take something as simple as a savings account. If it's held in your name alone, the probate court will determine what happens to that money, regardless of the fact you told one of your children, for example, that he or she would get it. A good place to begin is by finding an estate planning attorney licensed to practice in California. Ask friends, relatives, your financial advisor, etc., for references, and find one you’re comfortable working with. One essential estate planning document is a will that spells out whom you want to get your assets, like that savings account or the vintage sports car, titled in your name, that you and your daughter restored and you want her to receive.

Keep in mind that you probably have accounts, such as a 401(k) and IRA, insurance policies, and annuities that include beneficiary designations. These designations supersede what you indicate in your will. In other words, your will may say your 401(k) should be distributed evenly among your children, but if the beneficiary designation on the account indicates that it's to go to your exspouse, your ex-spouse will get the account. That's why it's essential to regularly review your beneficiary designations to ensure they are up-todate and align with your overall estate plan. Although a will needs to be filed with the probate court aer your death to be effective, using a trust can help you avoid probate, pass your assets as you intend, and keep matters private. (Probate is a public process.) Various kinds of trusts can provide for continued management of your investments if you become incapacitated, ensure your assets are distributed in an orderly fashion when you die, plan for minor and/or incapacitated children, and fulfill your charitable goals. You'll want to talk with your attorney about the type of trust that best meets your and your family's needs. N ESTATE PLAN For more information on STRATEGY estate planning strategies, contact Wells Fargo Advisors. helps ensure your Trust services are available assets – no matter through banking and trust how much or little affiliates in addition to you may have – are nonaffiliated companies of Wells Fargo Advisors. Wells Fargo distributed according Advisors does not provide legal to your wishes. If or tax advice. Be sure to consult you die without a your own tax and legal advisors plan, California’s before taking any action that could have tax consequences. laws will dictate who Any estate plan should be gets your assets, reviewed by an attorney who which is unlikely to specializes in estate planning and is licensed to practice law in match your wishes. your state. ■

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Bruce Lin is senior vice president of investments at Wells Fargo Advisors.

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Banking & Finance

> Community Bank announces formation of Green Fund Advisory Committee Since 1996, CBB has promoted job creation and economic revitalization by providing flexible financing to local businesses and nonprofits. Wanting to also support the viability of a more environmentally friendly economy, CBB created the Bay Area Green Fund (BAGF) in 2007. Re-launched in 2015, the BAGF has evolved into an innovative way for depositors and borrowers to become “green” Impact Investors through their support of environmentally sustainable projects and businesses. Banks stimulate the economy by lending out a portion of the money that has been entrusted to them by depositors. The BAGF enables depositors to influence what type of projects and businesses will be financed. “As CBB's deposit base grows, so does our capacity to finance businesses and nonprofits that are benefiting the environment," says CBB President and CEO William Keller. “We’re very excited about this new Advisory Committee and the wealth of knowledge its members will bring to the Bay Area Green Fund,” says Keller. The Advisors will contribute in a range of ways towards the program's success, but their primary responsibility will be to determine, aer an application for financing has been approved, whether the borrower's project or business is sustainable. The following Advisors are volunteers who were recruited

Community Bank of the Bay (CBB) has announced that it has recruited five objective environmental experts to serve on the Bay Area Green Fund Advisory Committee.

10 | OBR Oakland Business Review | www.oaklandchamber.com

because of their experience with sustainable business practices, energy conservation, recycling, waste reduction, green building, impact investing, alternative financing, business development and/or other related facets of creating a more environmentally sustainable economy. Debbie Beyea – The deputy director for the Ecology Center, a nonprofit organization that focuses on the environmental impacts of urban residents, Beyea oversees the Ecology Center’s finances, human resources, grant accounting, and other administrative functions. She is involved with Berkeley Be Ready Business Program as a volunteer and is active in the community. Lauryn Agnew – the president of Seal Cove Financial. With nearly three decades of experience in developing and implementing strategies in the institutional investment industry, Agnew serves as a resource to nonprofit organizations for investment consulting services and provides fiduciary education and trustee training for public fund and nonprofit board and committee members. She is currently a trustee on the Board of the San Mateo County Employees’ Retirement Association. Ron Elvidge – A Venture Capitalist, Elvidge is an Impact Investor with direct experience in alternative energy, recycled and zero impact product manufacturing and sustainable food production. He has served as a voting member of the Threshold Foundation’s Sustainable Planet Grants Committee that sought to fund projects that ensure our planet remains a healthy, well-functioning, and biologically diverse home for all life that resides on it. Ryan Gardner, MESM, LEED AP, ENV SP – A sustainability associate with Rincon Consultants, Gardner holds a BA in biology from Kalamazoo College and a Masters of Environmental Science and Management from the Bren School at the University of California Santa Barbara. He is a LEED Accredited Professional specializing in EB+OM and is also an Envision certified Sustainability Professional.


Banking & Finance

He also has experience in life cycle assessment, green building, and human effects on the environment. Steven H. Smith, AICP – Smith is a senior environmental planner for the city and county of San Francisco, and manages the planning processes for large-scale infrastructure and urban development projects in the Bay Area. He’s a member of the American Institute of Certified Planners, and an accredited professional in the Leadership in Environmental and Energy Design neighborhood development rating system. Community Bank of the Bay (CBB) is a local relationship bank that offers affordable FDIC-insured deposit services to individuals, businesses and nonprofits. It is also an SBA Preferred Lender that specializes in providing flexible financing to small- and mid-sized businesses and nonprofits. It was the first bank in California to be certified by the U.S. Department of Treasury as a Community Development Financial Institution (CDFI). Now one of only three CDFI banks in the Bay Area, CBB has received the U.S. Department of Treasury’s Business Enterprise Award (BEA) 13 times because of its lending in low to moderate income communities. Visit www.bankcbb.com or contact Winter Williams at wwilliams@bankcbb.com or at (510) 433-5417 for additional information about CBB and the Bay Area Green Fund (BAGF). ■

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The five environmental experts who will serve on the Bay Area Green Fund Advisory Committee are (left to right) Ron Elvidge, Debbie Beyea, Steven Smith, Lauren Agnew and Ryan Gardner.

> Community Bank of the Bay honored Community Bank of the Bay (CBB), located at 180 Grand Ave. in Oakland, has been named Bank of the Year by the Western Independent Bankers Association. The bank, founded in 1995, was honored for its broad spectrum of community contributions, from environmental to charitable to educational. Led by president and CEO William Keller and Chairman William Purcell, the bank has redesigned its Bay Area Green Fund and formed an advisory committee of experts from the “green” community. The purpose of the fund is to attract capital and deposits that will be specifically loaned for environmentally sustainable projects and companies in the local community. One project the bank is particularly proud of is its sponsorship of local nonprofit Mindblown Labs. Mindblown teaches app development to underserved students at two Oakland high schools, allowing them to learn valuable skills and make money on the apps they create. Mindblown also has created a proprietary mobile game called Thrive N Shine, geared toward teenagers and college-age youth that teaches financial literacy as part of the game interaction. Community Bank of the Bay has provided three years of free office space to Mindblown, allowing them to focus their resources on developing their product and students. More than 200 students are using the Thrive N Shine game and have successfully completed more than 2,000 financial literacy challenges, and through a CBB referral, Mindblown is a finalist to receive a $35,000 grant from the San Francisco Foundation. ■

> New executive at J.P. Morgan Chase With more than 20 years of experience in the financial services industry, Benjamin (Bj) Washington has been named vice president of Business Banking at J.P. Morgan Chase in the Oakland market. He’s also a new member of the Chamber’s Board of Directors. Washington’s previous Benjamin (Bj) Washington experience included managing director at Citi Commercial Bank and senior vice president at Wells Fargo Business Banking. He earned a B. A. in Economics from San Jose State University and has held a designation as a Certified Treasury Professional (CTP). Washington is a resident of Oakland, where he continuously seeks opportunities to help Bay Area businesses achieve their financial goals. MAY 2015 | 11


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Banking & Finance

> 'Breaking away': When you're considering starting your own firm

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any in the legal community looked to start their own firms out of necessity during the tough economy. Today, things are looking up economically and for lawyers overall with law firm salaries rising by more than inflation since 1995, according to the National Association for Law Placement. Many legal professionals are now considering starting their own firms out of opportunity – a much better standpoint. “I wanted to realize my own vision for my practice: to provide excellent representation and advocacy directly to my clients, to take a handson, creative approach to helping them through a difficult time in their lives; control my own calendar and make sure I spend lots of time with my family,” offers a Bay Area-based new sole practitioner. But, how do you know if starting a firm is right for you? And what challenges should you be prepared for? We spoke to Margaret Lowell, vice president and head of the legal banking practice at Torrey Pines Bank in the Bay Area who has worked with hundreds of legal firms over the last 30 years along with lawyers and several attorneys who have struck out on their own. Here are some tips they say you should consider. Anytime can be the right time, given one key ingredient Though there are no single right answers to when is the best time to start a firm, it can be helpful to ensure one critical component – access to customers. Lowell suggests, “If you are new to the legal field, one possibility is to partner with more experienced lawyers to gain knowledge and experience, as well as have access to clients. Having a certain level of experience can also help as you look to lenders, who will want to see a solid credit track record, business plan/projection, list of clients/cases that have agreed to work with you at your new firm and a proven background (most oen over two years).”

from investing in real estate. One consideration should include potential challenges of dividing assets if a breakup of the partnership results down the line. But a strong and fair partnership agreement will alleviate those issues. When it comes to office equipment, leasing is an option growing in popularity, as technology becomes obsolete in a few years and low rates can oen be obtained. Making it easy to get paid and access funds Today, there are a lot of different ways for customers to pay – from check to PayPal, credit cards, ACH authorizations to debit client accounts, Square, LawPay and even Apple Pay. Worldwide mobile payment volume in 2012 was $163.1 billion and is expected to grow to $721.4 billion in 2017, according to analyst firms Gartner Group and Goldman Sachs. Additionally, remote deposit, or the ability to scan and easily deposit checks into your bank account from your office, can offer huge flexibility and time-savings over having to physically deliver checks to a bank or wait for a courier. Torrey Pines Bank sees 80-90 percent of legal firms using it, up from 50 percent only a few years ago. Checks can be deposited up until 6 p.m. on the same day, making driving to a local branch a nonissue. It takes only a few days to implement, and information can be integrated with existing accounting systems for reports on transactions.

Look to partner with people that know your space “When it comes to starting your own firm, a lot of knowledgeable business partners can help wade through the waters. From accountants to insurance agents and bankers, it is oen best to align with a firm that understands the specific challenges of the legal community during this critical time,” offers Lowell. Torrey Pines Bank is unique in that it has been working with hundreds of legal professionals and firms since organizing in 2003 and has resources focused on the specific needs of lawyers. Firms with a focus on the legal community can provide insight Starting off on the right foot with finances into the nuances of new law firms when it comes to business Having worked with hundreds of firms throughout the years, the checking and money market accounts, technology for accepting and most common pitfall Lowell sees with new making payments, accepting credit cards businesses is undercapitalizing the firm at the and others, managing cash flow, merchant outset. “You may think you have a plan, but accounts, chargebacks, client trust the more planning you do, the better off you banking, fiduciary account services, and will be,” she says. even come full-circle with services to LTHOUGH THERE ARE Legal professionals starting their own address personal financial products like firms need to ensure sufficient funds to home equity lines of credit or partnership a lot of options when it weather the first six months of operations – financing. comes to lending and dethat includes operating and living expenses, Additionally, although there are a lot posits, it can be advantageous since many do not take a salary initially. Most of options when it comes to lending and underestimate the time to set up accounting deposits, it can be advantageous to work to work with a professional systems, bill and collect receivables, build a with a professional who is willing to go to who is willing to go to your client base and practice law all at the same your office, take the time to get to know time. office, take the time to get to you and your needs personally, serve as a To make sure you have enough resources, resource on financial and business know you and your needs Lowell suggests budgeting items such as the recommendations, and have the authority personally, serve as a recost to form the entity (partnership to get things done for your business. A agreement, LLC or sole proprietor legal true partner will also offer recommendsource on financial and busidocuments), lease space, purchase or finance ations on providers who may help fill ness recommendations, and computers/office equipment, pay employee other business needs, as well as be willing have the authority to get salaries (office staff/paralegal), insurance to recommend your services and provide premiums and fund operations until opportunities to interact with others in things done for your busireceivables are billed and collected. the business community, beyond basic ness. A true partner will also Since office space is one of the largest banking, to help see your business monthly costs, many owners choose to rent a succeed. offer recommendations on space in a suite or sublease from an existing For more on Torrey Pines Bank's providers who may help fill firm. For smaller firms with the financial legal/professional banking services, visit other business needs, as well ability, Lowell suggests an SBA 504 loan can torreypinesbank.com or for other legal provide a great low-cost option to purchase community resources in the Bay Area, as be willing to recommend property with only 10 percent down. Many contact Margaret Lowell at your services and provide opsmaller firms were able to take advantage of mlowell@torreypinesbank.com. ■ deals in the market in the recent downturn, portunities to interact with and legal professionals can still benefit today

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others in the business community, beyond basic banking, to help see your business succeed.

MAY 2015 | 13


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Banking & Finance

> When to start saving

> IRS releases its “Dirty Dozen”

for retirement

list for 2015

by Robert “Bob” Griffin, CPA

by Robert “Bob” Griffin, CPA

If you are established in a job or operate your own business, when should you start saving for retirement? Although there are numerous aspects to consider and complications in certain situations, the short answer is relatively simple – immediately!

1. Telephone scams. Someone may pretend to be from the IRS or another government agency as a way of stealing money or your identity. Among the many variations, the caller might say that you owe money or you are entitled to a tax refund. 2. Phishing. The scammer sends an unsolicited e-mail or uses a fake website to coerce victims into providing personal and financial information. This often results in identity theft or other fraud. 3. Identity theft. This occurs when someone uses your personal information, such as your name, social security number or other identifying information – without your permission – to commit fraud or other crimes. 4. Tax return preparer fraud. Most return preparers provide honest service to their clients. But some unscrupulous preparers prey on unsuspecting taxpayers, and the result can be refund fraud or identity theft. 5. Hiding income offshore. Numerous individuals have evaded taxes by hiding income in offshore banks, brokerage accounts or nominee entities and then using debit cards, credit cards or wire transfers to access funds. 6. False promises of inflated refunds. Scam artists routinely pose as tax preparers during tax time, promising large or unexpected tax refunds. They may use flyers, advertisements, phony storefronts or word of mouth to find targets. 7. Impersonating charitable organizations. It is common for scam artists to impersonate a charity to obtain money from Williams, Adley & Company has taxpayers. Some may contact announced the relocation of its people by telephone or e-mail Oakland office effective June 1. claiming to work for a charity or After 32 years at its current other official organizations. location in downtown Oakland, 8. False Form 1099s and Wthe accounting firm is relocating to 2s. This is an illegal way to cut your 7677 Oakport St., suite 1000 across tax bill. Typically, a Form 4852 (a from O.co Coliseum and Oracle substitute for Form W-2 or Form Arena. The phone and fax numbers 1099-R) or a “corrected” Form 1099 will remain the same – phone (510) is used to fraudulently reduce 893-8114 and fax (510) 893-2603. taxable income to zero. A similar The new location has scheme involves W-2s. convenient free parking and is 9. Abusive tax shelters. accessible by BART from the Sophisticated strategies may take Coliseum Station. It will also have a advantage of the financial secrecy more efficient layout and will laws of some foreign jurisdictions feature upgraded technologies. ■ and the availability of credit/debit cards issued from offshore financial institutions. 10. False income, expenses or exemptions. Another scam involves inflating or including income that was never earned as wages or as self-employment income on a tax return to maximize refundable credits. 11. Unauthorized fuel credits. The fuel tax credit is generally limited to off-highway business use or use in farming. Unscrupulous preparers may entice taxpayers to erroneously claim the credit to inflate their refunds. 12. Frivolous arguments. Promoters of frivolous arguments encourage taxpayers to make unreasonable claims to avoid paying the taxes they owe. The IRS is trying to thwart such schemes. Reminder: The Dirty Dozen tax scams can trigger penalties and interest – even criminal prosecution. Use common sense in all your dealings. ■

Robert “Bob” Griffin

If you have recently entered the workforce, the sooner you begin a program of retirement saving, the better. If you are already in the midst of your career, you should not delay any longer. And if you are nearing the traditional time for calling it quits, better late than never. Just witness the power of tax-free compounding of funds set aside in a qualified retirement plan account such as a 401(k). Assume that you can contribute $10,000 a year, and you earn an annual return of 8 percent. If you have only 10 years until retirement, you will accumulate $151,069. If you figure you will not be retiring for another 20 years, you can pile up $477,215 in savings. And if your projected retirement is 30 years away, you will have accumulated a staggering $1,181,340! Of course, sometimes life can get in the way of retirement savings. For example, you might not be able to annually contribute as much as you would like due to a monthly mortgage, the need to help pay for your children’s college educations, or health issues or other unforeseen circumstances. Furthermore, if you are facing a mounting debt burden, it is generally recommended

that you address that first. Once you have figured out the “when” of retirement saving, it is time to focus on the “how.” Typically, you may be eligible to participate in a 401(k) plan or other qualified employer plan where your contributions can grow without any tax erosion. The maximum 401(k) deferral allowed for 2015 is $18,000 ($24,000 if you are age 50 or older). In addition, your employer may provide “matching contributions” up to a stated limit. Other plans have different sorts of annual limits. See your professional advisers for more details. Another idea is to supplement an employer-based plan with contributions to a traditional IRA or Roth IRA, or both. The combined limit for IRA contributions in 2015 is $5,500 ($6,500 if you are age 50 or older). Similar to qualified-plan contributions, these amounts can compound tax-deferred over time. Finally, remember that you do not have to stop saving for retirement once you have retired. As evidenced by increases in life expectancies, your funds may have to carry you farther than you initially envisioned. Thus, there is no reason that you cannot continue to invest wisely throughout your retirement. The need to save for retirement cannot be overemphasized. Do not be a procrastinator. Make this one of your top priorities this year. ■ Robert “Bob” Griffin, CPA, is the managing partner of Williams Adley & CompanyCA, LLP, located in Oakland.

14 OBR Oakland Business Review | www.oaklandchamber.com

Every year, the IRS issues a list of “Dirty Dozen” tax scams for taxpayers to watch out for. The list has not varied much in recent years, but this year the IRS posted a separate press release over 12 business days for each one. The following is a summary of the Dirty Dozen in the order of posting.

> Williams, Adley is relocating


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Banking & Finance

> Four things parents can do to prepare kids

> Wells Fargo Housing

for financial success

Foundation supporting four Bay Area nonprofits

by Micky Randhawa

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HEN WAS THE LAST TIME YOU THOUGHT ABOUT money? Chances are, it was probably today, since most adults deal with money – in one way or another – on a daily basis. We pay bills and buy groceries. We consider money when weighing job opportunities, when determining where we’ll live, and when, or for some, if, we might be able to retire. We are faced with financial decisions constantly. And yet, the vital skills of money management, budgeting, and saving are often missing from the curriculums at our children’s schools. It’s one of the reasons why National Financial Literacy Month, observed each Micky Randhawa April, and the American Bankers Association’s “Teach Children to Save Day” on April 24, are so important. Few states require financial education courses for high school students, which often leaves our young people woefully unprepared when it comes to understanding finances. When 2,459 students aged 15-18 participated in a test of financial literacy standards last year, more than half scored at or below 69.9 percent, the equivalent of a D+. And yet, a Harris Poll Financial Literacy Survey found that of families who have had discussions with their kids about money, more than half of those discussions were initiated by the kids. This tells us two things: Our kids need to know more about money, and thankfully, our kids actually want to learn more about money. So what should you be doing to help prepare your kids for a successful, healthy, lifelong relationship with money? Here are four things you can begin to talk with them about now. 1. Help your child establish a savings account. The sooner your child makes saving a habit, the better, and the more likely it will become a habit that lasts into adulthood. 2. Help your child to create a budget. Budgeting is one of the key components for financial success. Whether you’re helping a 10-year-old create a budget for his $10 allowance or a 17year-old create a budget for the weekly paycheck from her part-time job, if your child understands – and lives by – the concept of budgeting, it’s a significant step in preparing him or her for the larger budgets they will need to manage later in life. 3. Help your child understand the difference between needs and wants. It’s okay for your child to spend money on those things that are “wants.” The idea is for them to be aware of the balance between the two, so that spending on the “wants” isn’t excessive. This lesson can be particularly important to help your child understand, since it is one that many adults often struggle with as well. 4. Help your child to set financial goals. Whether it’s having enough money to buy a new gadget, the latest pair of sneakers, or even a car, helping your child establish a plan to reach that goal – and celebrating the moment they achieve it – can be one of the greatest financial teachers. On Friday, April 24, volunteers from Wells Fargo and other banks across the country visited classrooms and worked with young people as a part of “Teach Children to Save Day.” It’s an important first step towards encouraging financial education, and Financial Literacy Month is the perfect time for parents to continue the conversation at home. Look for books on the topic of kids and money, or talk to your local banker for suggestions. You can also check out Wells Fargo’s fun, interactive and free Hands on Banking® program. The online curriculum is easy to use and lessons are specifically tailored by age-group. (There are lessons for adults as well.) The Wells Fargo children’s financial success resource center also offers important information. These are just a few of the ways you can get started. ▼ Financial literacy Whichever methods you choose, start now. Your child’s financial and life skills are taught to youth ages future is at stake. Getting them on the road to financial success 11-19 every year now can increase the likelihood that the ride has as few bumps as through an annual ■ possible. Bay Area conference hosted by the West Coast Center for Victorious Youth.

Micky Randhawa, the East Bay President of Wells Fargo, is a member of the Chamber’s Board of Directors.

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ELLS FARGO & COMPANY IS donating $400,000 to four Bay Area nonprofits in Oakland, San Jose and San Francisco as part of $6 million in grants awarded across 54 nonprofits through its 2014 Wells Fargo Housing Foundation Priority Markets Program to help stabilize and revitalize neighborhoods impacted by the economy. The Priority Markets Program provides grant support for neighborhood stabilization projects that are located in areas designated for revitalization to stimulate growth, stability and investment in distressed areas. The organizations receiving grants are: • Habitat for Humanity East Bay Silicon Valley, $100,000 – Oakland • East Bay Asian Local Development Corporation, $50,000 – Oakland • Habitat for Humanity Greater San Francisco, $150,000 – San Francisco • Housing Trust Silicon Valley, $100,000 – San Jose “Wells Fargo is pleased to support these nonprofits that work diligently to help revitalize neighborhoods and position them for long-term success,” said Jim Foley, executive vice president and president of the Bay Area region of Wells Fargo. “The Priority Markets Program has been a catalyst for bringing together community stakeholders with shared interests that are producing sustainable results and making a difference for communities.” “As a Priority Market Grant recipient, we wish to thank and recognize Wells Fargo Housing Foundation – not only for its generous financial support of the Pacific Renaissance Affordable Condominiums in the heart of Oakland’s Chinatown – but also for the Foundation’s vision and commitment to EBALDC’s work creating healthy, vibrant neighborhoods,” said EBALDC Executive Director Joshua Simon. “Since moving into one of EBALDC’s 22 affordable housing properties, 86 percent of residents say their quality of life has improved.” The Priority Markets Program grants are administered through the Wells Fargo Housing Foundation, which has invested more than $300 million in support of affordable housing and community revitalization programs, and delivered 4.7 million in volunteer hours to build or rehabilitate more than 5,000 homes. ■

MAY 2015 | 15


EAST BAY

Women in Business

SPONSORED BY

> Some thoughts from Mayor Schaaf Oakland Mayor Libby Schaaf, the guest speaker at April’s East Bay Women in Business Roundtable luncheon, dreams of an Oakland with physical space that can be engaging, helping to build community and encouraging healthy behavior with bike and walking lanes. And, she said, “We have to get the potholes filled.” The mayor also touched on a number of other priorities, including: Sustainable infrastructure. “By neglecting our infrastructure,” she said, “we are kicking the can down the road to future generations to pay for what we should be taking care of. When you have a pothole it costs a certain amount to fill it, but when you see the cracks in the road, it costs seven times as much to reconstruct than if you were on a regular schedule of resurfacing it. That’s why we have to do smart projections about investments today that will save us money down the road as well as creating the healthy vibrant community we all want to live and thrive and prosper in.” Equitable jobs and housing. “We have an affordable housing crisis,” she said, and went on to note that there’s currently an incredible rising cost for home owners and apartment renters. “We cannot afford to lose our secret sauce: our diversity, our artists, our creativity community, our gritty industrial nature…the fact that we’ve always been a great place for working class families and blue collar jobs.” And, Mayor Schaaf said, “We love protesting in our city. We are a city of passionate politics and progressive values and I want to keep that flavor in a productive way. We invite new residents and explosive growth. It is great that people are discovering what a cool place this is. But, we have to grow in a responsible way and not push out our long-term residents... where we are not letting anyone wipe out that incredible rich, cultural and social fabric here in Oakland. With intention Oakland can do growth right.”

Responsive trustworthy ▲ At the East Bay Women in government. “We cannot survive as a Business Roundtable luncheon: (seated left to right) former democracy without trusting Chamber Chair of the Board government,” the mayor said. “It’s Shannon Pedder, Dale Marie important that people believe their Golden, guest speaker Mayor government is acting with integrity. The Schaaf, co-chair Bedilia Ramirez, level of services from our government Krista Johnson; (standing left to right) co-chair Kim Arnone, should be fair to all neighborhoods. That Sheila Simon, Jamie Rudman, is not the case today in Oakland. We need Paula Groves and Ruth Stroup. to modernize to bring innovation and transparency in city government.” Policing. The major noted that neighborhood policing is working well and that crime is down. ■

> Using social media

2015

EAST BAY WOMEN IN BUSINESS ROUNDTABLE LUNCHEON SPEAKER SERIES

to enhance your brand BlogHer Co-Founder Jory Des Jardins, who describes herself as a “social media evangelist,” will be the featured speaker at the East Bay Women in Business

“RISING TO THE TOP”

Roundtable luncheon on Friday, June 5 at the Waterfront Hotel in Jack London Square.

Let the East Bay Women in Business Roundtable inspire you and become a resource for your business, knowledge, and interpersonal change. We invite you to connect with us for this series of moving discourse created by a group of women just like you – leaders. To register or for more information, contact Shaterica Sullivan at (510) 874-4800, ext. O, or ssullivan@oaklandchamber.com.

Des Jardins will speak on personal career Jory Des Jardins

growth and entrepreneurship, and using social media to enhance your brand.

BlogHer is a media company that provides a platform for women to find their voices and turn their passion into content, community and commerce. She has developed strategic relationships with Fortune 500 brands and leads innovative campaigns to integrate contextual marketing and new ad technologies with women's digital media.

June 5, 2015 | Social Media Strategy for Successful Entrepreneurship Featuring Jory Des Jardins, Author, Media Strategist, and Co-Founder of BlogHer

Among her many honors and accolades, Des Jardins received Fortune’s Most Powerful Women Entrepreneur Award in 2013, and she was named to the Ernst & Young Winning Women, Class of 2011. As always, the luncheon will be coupled with lively and resultsoriented networking. Bring a friend or co-worker, plenty of business cards, and be ready to mingle. Check-in and networking begin at 11:15

Aug. 7, 2015 | Oakland in the Media: The State of Oakland’s Image Media Panel Discussion – Print, Radio, Web and TV commentators

a.m. The cost for the luncheon is $40 for Chamber members and $50 for non-members if paid before June 1. After that date prices increase $5. Reservations must be pre-paid to guarantee seating. Attend this East Bay Women in Business Roundtable luncheon and

Oct. 2, 2015| An Inspiring Leader’s Keys to Success Featuring Alicia DeCoudreaux, President, Mills College

be entered to win two roundtrip tickets to any Southwest Airlines destination. The winner must be present to win at the Oct. 3, 2015 luncheon. The Chamber thanks series sponsors Southwest Airlines and the Alameda County Small Business Development Center. ■

16 | OBR Oakland Business Review | www.oaklandchamber.com


> Leadership Oakland looks at the

> Small Business Week

world of media and communications

– continued from page 1

by Cory Nott, Michele Joseph and Natalie Alvanez

Leadership Oakland conducted its Media and Communications Day in April, with the day divided into four programs, starting with a panel of public information officers and ending with a tour of the KTVU studios.

The program started with a panel of public information officers (PIOs) made up of Alicia Trost from BART and Harry Hamilton from the city of Oakland. From Trost we heard not just about BART and it’s important construction projects, but also how a good PIO does his or her job and carefully balances the needs of the organization versus the needs of the public to know what’s going on. Hamilton gave us much more insight into how the city works with the media, both traditional and modern. In addition to the use of Facebook and Twitter, the city is engaging nearly 30,000 residents on the NextDoor app to gather feedback from neighborhoods, and to address concerns on a targeted basis. They also use Oaklandnet.com as a “Digital Front Door” to disseminate information about the city and curate positive press. The second program of the day featured Katherine Sansone, of Sansone+, a public relations consultant who has owned her own practice for 28 years in the Oakland area. She provided practical instruction and examples of how to make contacts in the media, create a message that gets attention, and some key differences between a press release and a media pitch. One key to getting your message out is to be topical, and persistent. If one pitch doesn’t fly, try a different one. Timing and topicality is crucial to getting noticed, and it also matters that key media contacts be contacted in the way they ▼ Leadership Oakland want to be contacted. participants spent time in The third program of the day was the newsroom and studios concerned with youth in media. Denise of KTVU as part of Media Tejada and Rafael Johns from Youth and Communications Day.

Radio, and Michelle Toy, KTVU’s social media manager, were all on hand. Youth Radio provides media training to youth to help them produce their stories for wider audiences, especially on radio (including NPR). Johns, as a Youth Radio reporter, was a personal example of the fine work that the station does with students in Oakland, helping them become more focused, articulate, and knowledgeable about the world. Toy shared that KTVU is trying to reach people on the most popular platforms, including Twitter to gather news through the #Oakland hashtag. She pointed out that apps like Instagram and Periscope are changing the course of broadcast media. The day ended with a tour of the KTVU studios. For some of the Leadership Oakland team, it was a trip down memory lane. For all of the team, it was a fascinating insight into a modern newsroom as well as the rapidly evolving technology behind the production. We learned that with the change from a FOX affiliate to a FOX-owned studio, KTVU is going to see some significant upgrades to its technology. On behalf of Leadership Oakland, we extend our appreciation and gratitude to our visitors for Media and Communications Day, and their willingness to take time out of their busy schedules to share their knowledge, experience, and ideas. ■

Wednesday, May 6, 9 a.m. to 5 p.m. Oakland Maker Day Hearing Room 4, Oakland City Hall, 1 Frank H. Ogawa Plaza The day-long event will consist of workshops and classes for Makers ranging from marketing to financing. The focus will be on manufacturers that need assistance with building or expanding their business operations. Presented in partnership with the Oakland Makers Group, a consortium of Oakland businesses and key technical assistance groups. RSVP to Margot Prado at mprado@oaklandnet.com. Cost: Free Thursday, May 7, 7:30 to 10 a.m. Oakland Retail Development Breakfast Lake Chalet Seafood Bar & Grill, 1520 Lakeside Drive This breakfast meeting will promote retail development in Oakland, focusing on recent or upcoming national or local retailer developments. Come learn about retail investment and development opportunities. To purchase tickets, visit http://www.eventbrite.com/e/oakland-retail-forum-2015-tickets16189018791. Cost: $69 Thursday, May 7, 8 a.m. to 12:30 p.m. Access to Capital: Business Lender Panel & Resource Fair Oakland City Hall, 1 Frank H. Ogawa Plaza This free business financing workshop will cover lender requirements as well as various financing options including conventional loans, SBA Loan Programs, crowd funding and other alternative financing to help businesses launch or expand. Small business lenders and alternative capital lenders will be onsite. Resource fair participants will have information in English, Spanish and Mandarin. Presented in partnership with the Alameda County SBDC. Info: (510) 208-0410. To register, visit http://nc.ecenterdirect.com/ConferenceDetail.action?ID=25459. Cost: Free Friday, May 8, 8:30 to 10:30 a.m. Resources for Doing Business in Oakland Oakland City Hall, 1 Frank H. Ogawa Plaza Doing business in Oakland is easier than ever with the city’s Economic & Workforce Development Department, State of California and other community partners offering a wide range of services to help you save money and help your business thrive. Learn from the experts about basic payroll tax, incentives, tax credits, recruitment and hiring resources, and employer subsidies for on-the-job training. Info: Susana Villarreal at svillarreal@oaklandnet.com. Cost: Free Friday, May 8, 9 to 11 a.m. Small Business Marketing: Acquiring New Customers and Increasing Sales for Your Business Oakland City Hall, 1 Frank H. Ogawa Plaza This seminar uses hands-on exercises and group discussions to help you expand your customer base. It will explain techniques appropriate for both existing and new businesses, and for both service and “brick and mortar” businesses. Presented in partnership with the Alameda County SBDC. To register, visit http://acsbdc.org/node/20620. Cost: Free Several of the Oakland Small Business Week events are supported by a grant from JP Morgan Chase. For more information on the Oakland Small Business Week events and workshops, visit Business2Oakland.com. Business owners interested in accessing the city’s business support services should contact the Oakland Business Assistance Center at (510) 2387952 or at OaklandBAC.com. ■

Cory Nott, Michele Joseph and Natalie Alvanez are participants of Leadership Oakland.

MAY 2015 | 17


REPORT FROM THE CBDs

> Oakland’s free walking tours

Oakland report

D

> An Uptown & Downtown

Big boom in new corporate space for first quarter 2015 In the past several months, the Downtown Oakland and Lake Merritt/Uptown community benefit districts (CBDs) have welcomed a dozen new leases and businesses totaling more than 120,000 square feet of office and retail space. Businesses that have recently signed a new lease, expanded their space or relocated to Uptown/Downtown Oakland include: • Six Pack Fitness, Inc., a line of fitness gear and luggage, signed a 4,634square-foot lease at 1999 Harrison St. • Jiff, Inc., which helps companies lower healthcare costs and cultivate happier, healthier employees, signed a 3,302-square-foot lease at 1999 Harrison St. • Cascade Healthcare, a healthcare services solution company, signed a 4,010-square-foot lease at 1333 Broadway. • Lewis Feinberg Lee Renaker & Jackson , a law firm, signed a 12,000square-foot lease at 1333 Broadway. • Landau, Gottfried & Berger, a law firm, signed a 1,953-square-foot lease at 1901 Harrison St. • Thomas Law Group, a law firm, signed a 1,951-square-foot lease at One Kaiser Plaza. • Asian & Pacific Islander Health, a health forum, signed a 7,862-squarefoot lease at One Kaiser Plaza. • 99Designs, a logo/web design firm, signed a 14,161-square-foot lease at 2201 Broadway to move its headquarters from San Francisco to Oakland. • Lennar, an apartment and homebuilding company, signed a 3,410-squarefoot lease and moved its entire operation from downtown San Francisco to 492 9th St. • Emerson Collective, an entrepreneurial incubator lead by Steve Jobs’ wife Lauren Powell Jobs, signed a 3,700-square-foot lease at 809 Broadway. • Gensler, the largest architecture firm in the United States, signed a 24,000-square-foot lease at 2101 Webster St. • Worker’s Compensation Insurance Rating Bureau of California (WCIRB), signed a 41,000-square-foot (two full floors) lease at 1221 Broadway and will be moving its corporate headquarters from San Francisco to Oakland. Commenting on Gensler’s move to Oakland, Matin Zargari, principal/managing director of Gensler said, “We are very excited about everything that’s happening around us in Oakland. There’s an incredible opportunity to impact the landscape through great design and community engagement, which our team is fully committed to. We’re inspired by the city’s diversity, entrepreneurial energy, and maker-community and are thrilled to be a part of it.” According to Scott Greenwood, vice president of Collier International, “I think many of us who are speaking with companies who are considering Uptown and Downtown Oakland are impressed with the amount of serious inquiries we are fielding, as these markets are the hottest we’ve ever seen them. The daily interest has gone beyond just the restaurant boom or shorter commute times. In a business decision made around multi-year leases, the Oakland decision is really coming down to a timing issue. As the frequency increases, the choices are getting tighter. I am getting more questions now about the number of choices than whether this or that restaurant is the hottest. I get more questions about where the intellectual capital is gathering and which industry groups are clustering, and that’s beyond just the still growing tech and digital communities.” As part of their hospitality services, The Lake Merritt/Uptown & Downtown Oakland CBDs have started conducting tours for prospective and new tenants, introducing them to the many unique and remarkable restaurants and retail establishments available to them as they make their move to Oakland. Tours began this month with approximately 100 WCIRB employees. The Downtown Oakland and Lake Merritt/Uptown District Associations were formed in February 2009. Property owners in both Downtown Oakland and the Lake Merritt/Uptown Districts voted by a margin of almost 8 to 1 to support a voluntary property tax to fund services that would improve the quality of life in their respective communities. The associations meet and function jointly. Services funded by these Districts include maintaining cleanliness and order in the public rights of way, improving district identity and advocating on behalf of the area’s property owners, business owners and residents. In June 2013, the districts were recognized by the International Downtown Association (IDA) and named the IDA’s June 2013 Downtown of the Month.

18 | OBR Oakland Business Review | www.oaklandchamber.com

owntown Oakland is undergoing a renaissance that has captured national media attention, with the Uptown District emerging as a premier arts and entertainment destination. Local residents and visitors can glimpse both today’s happening scene and landmarks from Oakland’s past during the 2015 Oakland Tours season. Free 90-minute walking tours of downtown Oakland will be offered every Wednesday and Saturday starting in May and continuing through October. The twiceweekly guided tours showcase the city’s changing skyline, landmarks, churches and high-rises. The six-month-long tour season ensures ample opportunity to take in each of the eight different tour itineraries. Each tour, led by a volunteer guide, begins at 10 a.m. from various starting locations depending upon the itinerary. Reservations are recommended by leaving a message on the tours’ 24-hour hotline at (510) 238-3234 or via email to aallen@oaklandnet.com. The tour brochure, itinerary descriptions, dates and starting locations can be found at www.oaklandnet.com/walkingtours. Tour 1 – Old Oakland: This tour explores the 1870s business district where carefully restored brick commercial buildings now house offices, galleries and eateries. The historic district is a visible reminder of Oakland’s designation in 1869 as the western terminus of the transcontinental railroad. The tour starts in front of Ratto’s Market & Deli, 821 Washington St. Offered May 2, June 3, June 27, July 29, Aug. 29, Sept. 23 and Oct. 24. Tour 2 – City Center: Explore the upbeat style of modern City Center, alongside restored historic landmarks like the Tribune Tower, the Rotunda Building and City Hall. The tour starts in Frank Ogawa Plaza in front of City Hall. Offered on May 16, June 17, July 18, Aug. 12, Sept. 12 and Oct. 7. Tour 3 – Uptown to the Lake: Standing out among the many new restaurants and clubs, Oakland’s vibrant Art Deco-era landmarks, including the Fox Oakland Theater, the Paramount Theatre and the jazzy blue and silver Floral Depot Building, are the focus of this tour. The tour also features the Kaiser Center’s “secret” rooftop garden overlooking Lake Merritt. The tour starts in front of the Paramount Theatre, 2025 Broadway. Offered on May 20, June 13, July 15, Aug. 22, Sept. 9 and Oct. 3. Tour 4 – Preservation Park: On this tour, view fine details of the Victorian-style architecture of several 19th century houses, relocated and restored in a new tranquil setting just west of downtown. Today they serve as offices for nonprofits, conference meeting spaces and locations for special events. The tour starts at the entrance to Preservation Park, 13th Street and Martin Luther King, Jr. Way. Offered on May 13, June 6, July 8, Aug. 8, Sept. 2, Oct. 10 and Oct. 28. Tour 5 – Oakland Chinatown: Explore this multi-ethnic downtown district packed with shops, restaurants and cultural institutions, and learn about the contributions made by Chinese and other Asian immigrants to California’s history. The tour starts at the center courtyard fountain in the Pacific Renaissance Plaza at 388 Ninth St. Offered on May 6, May 30, July 1, Aug. 1, Aug. 26, Sept. 26 and Oct. 21. Tour 6 – Jack London Waterfront: Follow the footsteps of Oakland’s famous literary son Jack London and see some of his favorite haunts. Visit a wholesale produce market in operation since the early 1900s, located alongside newly built residential loft developments. The tour starts by the Jack London Square entry arch at the foot of Broadway. Offered on May 9, June 10, July 11, Aug. 5, Sept. 5, Sept. 30 and Oct. 31. Tour 7 – Churches and Temples: Visit historic houses of worship and learn about their influence on the history of Oakland. Featured buildings include the First Presbyterian Church, Temple Sinai and the Catholic Christ the Light Cathedral. The tour starts in front of the First Presbyterian Church, 2619 Broadway. Offered on May 23, June 20, July 22, Aug. 15, Sept. 16 and Oct. 17. Tour 8 – New Era/New Politics: This tour highlights African-American leaders who have made their mark on Oakland. Learn how former mayor Lionel Wilson, journalist Delilah Beasley, Oakland Tribune publisher Robert Maynard, state legislator Byron Rumford and others changed the city and the Bay Area. The tour starts at the African American Museum and Library at 659 14th St. Offered on May 23, June 24, July 25, Aug. 19, Sept. 19 and Oct. 14. ■


All events held at Chamber offices, 475 14th Street, unless otherwise noted. Call 874-4800 to confirm dates and times. Meetings are open to all Chamber members.

110TH ANNUAL MEETING & CHAMBER AWARDS LUNCHEON

Small Business Seminar | MAY 8

| JUNE 10

AFTER 5 RECEPTION

Women in Business | JUNE 5

featuring Claudia Cappio

Joaquin Miller Community Center

| MAY 13

| MAY 28

Economic Development Forum

Jory Des Jardins to speak

Keeping you connected and informed

> MAY 2015 8 | Small Business Education Seminar series

| noon-1 p.m. E X ECUTI V E COM MI T TEE

RON FOREST Matson Navigation Company

Chair of the Board MARK EVERTON Waterfront Hotel

JOHN GOODING The Quadric Group

Vice Chair CHARISSA FRANK FMG Architects

BENJAMIN HARRISON Colliers International

DAN COHEN Full Court Press DAVID TUCKER Waste Management of Alameda County

STAN HEBERT California State University, East Bay MICHAEL HESTER McGuire & Hester

ZACK WASSERMAN Ex Officio Corporate Counsel Wendel, Rosen, Black & Dean LLP

VICTORIA JONES The Clorox Company

KEN WHITE Fidelity Roof Company

MICHAEL LEBLANC PICÁN Restaurant

Immediate Past Chair SHANNON PEDDER BRAND: CREATIVE

B OA RD O F D IR ECTOR S KIM ARNONE Cutting Edge Capital (representing Women in Business Roundtable)

PAMELA KERSHAW Port of Oakland

KEN LOWNEY Lowney Architecture

featuring Oakland attorney Brian Ripley speaking on “Business Succession: Planning for the ‘What Ifs’ Before They Happen,” $10 for Chamber members, $15 for non-members, and lunch is provided

11 | Ambassador Committee meeting

| 4 - 5 p.m. 12 | Chamber Day at O.co Coliseum, Oakland A’s vs Boston Red Sox

| game begins at 7:05 p.m. reserved seats on Plaza Level overlooking third base, $40 for members, $50 for non-members

19 | Nonprofit Roundtable Committee meeting

ED MCFARLAN JRDV Urban International

| 2:30 – 4:30 p.m.

SAM NASSIF Creative Hospitality Corporation

| 5:30 - 7:30 p.m.

28 | After 5 Reception

HILARY PEARSON Sungevity

ALISON BEST Visit Oakland

JULIE PETRINI Alta Bates Summit Medical Center

29 | Inside Oakland Breakfast Forum

DAREN CHAN AT&T

CHUCK RAMANUJAM Bank of America

GREG CHAN East Bay Municipal Utility District

MICKY RANDHAWA Wells Fargo

CYNTHIA CHIARAPPA Children’s Hospital & Research Center Oakland JOHN DOLBY DTZ

KEITH TURNER Safeway ELÑORA TENA WEBB, PH.D. Laney College

The purpose of the Oakland Metropolitan Chamber of Commerce is to promote commerce and industry, to advance economic growth and to enhance the quality of life in the city of Oakland.

| noon-1 p.m.

18 | After 5 Reception

$10 for Chamber members, $15 for non-members, and lunch is provided

| 5:30 - 7:30 p.m. Cerruti Cellars, 100 Webster St. across from Jack London Square, hosted by DZH Phillips, free for Chamber members, $15 for non-members

13 | Ambassador Committee meeting

| 4 - 5 p.m.

26 | Inside Oakland Breakfast

21 | Nonprofit Roundtable Committee meeting

Forum

| 2:30 – 4:30 p.m.

| 8:30 - 10 a.m.

23 | After 5 Reception

| 5:30 - 7:30 p.m.

> JULY 2015 8 | Economic Development Forum

The Point at Rockridge, 4500 Gilbert St., free for Chamber members, $15 for non-members

| 3 – 4:30 p.m.

@OaklandChamber #OaklandChamber #TheOaklandAdvantage

May

28

After 5 Reception

| 8:30 - 10 a.m.

> JUNE 2015 5 | East Bay Women in Business luncheon

|11:15 a.m.. - 1:30 p.m. featuring guest speaker Jory Des Jardins, author, media strategist, and co-founder of BlogHer, discussing “Social Media Strategy for Successful Entrepreneurship,” Waterfront Hotel in Jack London Square

8 | Ambassador Committee meeting

| 4 - 5 p.m. 10 | 110th Annual Meeting and Chamber Awards Luncheon

OBR OAKLAND BUSINESS REVIEW (ISSN 1092-7220) is published monthly at $100.00 a year by the Oakland Metropolitan Chamber of Commerce, 475 14th Street, Oakland, CA 94612-1903. Membership dues include subscription. Periodicals postage at Oakland, CA. Contents can’t be reproduced without permission. POSTMASTER: Send address changes to OAKLAND BUSINESS REVIEW, 475 14th Street, Oakland, CA 94612.

| 11 a.m - 1:30 p.m. keynote address by University of California President Janet Napolitano, Oakland Marriott City Center

Editor

HANK MASLER, (510) 874-4808

12 | Small Business Education Seminar series

hmasler@oaklandchamber.com | www.oaklandchamber.com

| noon-1 p.m.

Design/Production Editor

$10 for Chamber members, $15 for nonmembers, and lunch is provided

CARTER DESIGNS

| 2:30 – 4:30 p.m.

13 | Economic Development Forum

KEN MAXEY Comcast

JENNIFER SCANLON Kaiser Permanente

10 | Small Business Education Seminar series

| 3 – 4:30 p.m. featuring guest speaker Claudia Cappio, the newly named Oakland Assistant City Administrator of Development

Joaquin Miller Community Center, 3594 Sanborn Drive, hosted by the City of Oakland, free for Chamber members, $15 for non-members

HARMINDER BAINS Securitas

16 | Nonprofit Roundtable Committee meeting

Joaquin Miller Community Center 3594 Sanborn Drive Hosted by the City of Oakland No charge for Chamber members. $15 for non-members. 5:30 - 7:30 p.m.

The articles published in this publication do not necessarily reflect the policies or opinions of the Oakland Metropolitan Chamber of Commerce.

MAY 2015 | 19


Small Business Development Center

> Increased funding to SBDCs benefits 60,000 entrepreneurs According to a recently completed annual report compiled by the California Small Business Development Centers (SBDC) from small business client surveys, small businesses experienced substantial growth opportunities due to increased financing in 2014. The California SBDC is the largest technical assistance provider for small businesses in the state and is part of a national network of nearly 1,000 centers which are funded in part by the U.S. Small Business Administration (SBA). Through its 42 centers, the California SBDC provided free one-on-one consulting and low-cost workshops to 60,000 small businesses in 2014. The positive economic impacts of the SBDC program included helping clients access more than $535 million in loans and equity investments, a staggering 56 percent increase in capital infusion over the prior year. In addition, follow-up client surveys credited the California SBDC program’s assistance with the creation and retention of 8,624 jobs last year, the launch of 920 new businesses and sales increases of nearly $344 million. Jesse Torres, chair of the California Small Business Development Centers Leadership Council, attributed the upswing in impacts of the SBDC program to several factors including increased funding for services, a statewide initiative centered on helping clients increase loan and investment opportunities, as well as an increase in demand for services from technology firms. “In 2014, the California SBDC Network assisted our clients in achieving more than

20 | OBR Oakland Business Review | www.oaklandchamber.com

half a billion dollars in capital infusion,” Torres said. “Through important grants like the Governor’s Capital Infusion program, we were able to expand our confidential business advising and secure our place as a leader in capital infusion assistance. We are grateful to Governor Brown’s leadership on this special funding for our centers and for the state’s ongoing support for small business.” Last September the Governor’s Office of Business and Economic Development (GO-Biz) announced its Capital Infusion Program that would provide $2 million in one-time, matching grants to California SBDC offices to assist small businesses in obtaining capital. The funding came at a crucial time for the California SBDC and provided some assistance in meeting the federal matching funds requirement from the SBA. Across its 43 centers and more than 100 outreach locations, California Small Business Development Centers provided more than 78,000 hours of free consulting to entrepreneurs in 2014 and conducted 2,515 workshops across the state. “The SBA’s highly productive partnership with the California SBDC Network has had a significant positive impact in helping small businesses start, grow and prosper,” said SBA Region 9 Regional Administrator Donna Davis. “The SBA’s ongoing commitment to small business and entrepreneurial development not only provides enhanced technical assistance service to the 3.6 million small businesses in California, but also promotes economic development and job growth.” For more information on California Small Business Development Centers, visit www.californiasbdc.org. ■

May Oakland Business Review  
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