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The award-winning publication of the Oakland Metropolitan Chamber of Commerce | | Vol. XXXL No. 7/8 | Jul/Aug 2018


Linked Learning page 3


Bay Area Bin Support page 4


Chamber Awards Winners! page 12


Financial Services & Insurance Section page 14-17

Long-awaited California Trail opens at Zoo


Legal Updates page 18

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One for the record books: 113th Annual Awards Lunch

Chamber members rally to fund Oakland shelters

It truly was one for the record books! The Chamber convened all the elements of Oakland's diverse communities for a day of reflection, acknowledgement and celebration. From the smallest businesses and organizations to the largest corporations, 44 sponsors, and a sold out crowd, the Chamber's 113th Annual Awards Lunch, "Breaking Records," told the stories of challenges, obstacles, successes, and achievement across the city and through the decades. A reception sponsored by The Clorox Company and the Oakland Athletics started off the luncheon, with attendees enjoying wine, playing games for Barbara Leslie, Chamber prizes, and having photos taken with A's mascot Stomper, courtesy of the A's, while Dion Decibels President and CEO, and ElĂąora Tena Webb, past Board spun records. During the lunch, which featured Chair. Photo: TC Lehman special appetizer "meatless meat" burgers from Oakland-based Impossible Burger, the crowd cheered the successes and accomplishments of Chamber members recognized by the Chamber's awards, while digging deep and contributing to The Tuff Shed Cabin Communities project via an online donation platform (see story, column right). We thank all the 2018 Awards Lunch sponsors for their #OAKPROUD spirit and ongoing support!

On any given night there are an estimated 1,902 unsheltered residents on the streets of Oakland, part of the total 2,761 who are homeless in the city. Encampments have grown, risking the health and safety of encampment residents, neighbors, and local businesses. While the housing shortage that has exacerbated this situation must be addressed by longer-term solutions, one short-term strategy is showing early signs of success. In December 2017, the City of Oakland opened its first "Tuff Shed shelter" pilot site, housing 40 residents in 20 temporary structures, known as Tuff Sheds. The secured location, with few barriers to entry, allows residents to receive necessary services, while working with case managers to transition into permanent housing. Based on the success of the first

Warriors inspire "The Town's" winning #OAKPROUD spirit

#OAKPROUD took to the streets of Oakland during the Golden State Warriors 2017-18 NBA Championship Parade. Photo: Vy Huynh, Chamber staff.

Chamber members have rallied to Oakland's "Tuff Shed" Cabin Communities program; more than $100,000 raised towards a new $120,000 goal.

community, the City recently opened its second site at Northgate Ave. and 27th Street. Many Chamber members and partners asked how they could support this initiative. Kaiser Permanente led the way, funding a significant portion of the second site, while Sutter Health provided major funding to purchase most of the Tuff Sheds in both locations. Other Chamber members have provided more than $100,000 to fund housing and essentials for both sites. By augmenting city, county, and new state funding for homelessness interventions, these critical private sector dollars bridge funding gaps to make these projects possible. In true Oakland fashion, there has been no shortage of individuals asking how they can help the most vulnerable among us. To continue the work begun by Kaiser, Sutter, and other members, the Chamber launched a donation platform where individuals and businesses can donate to the "Tuff Shed" communities program. All money raised goes – via the Oakland Chamber Foundation – to fund the structures and services needed to support these interim communities. While these are not permanent solutions, they are an important step in the direction of dignity and security for fellow Oaklanders most in need. Visit to make a donation.



▶ "We got this." With talent, depth, and swagger, the Golden State Warriors broke records during its 2017-18 season, capping it all with a decisive 4-0 sweep of the Cleveland Cavaliers at the NBA Championships. In the process they cemented what appears to be the foundation of a new dynasty era in basketball, rising from the intersection of dominance and discipline. The Chamber team hit the streets and cheered with the million plus fans lining Oakland's downtown like it was 2015 ... and 2017 ... and 2018! Thank you Warriors, for classy wins! #OAKPROUD!

▶ #OAKPROUD sipping ... In partnership

Golden State Warriors on

with organization Lonely Whale, Alaska parade. Photo: Julia Lehman Airlines is replacing single-use plastic stir straws and citrus picks with sustainable alternatives in its airport lounges, and on all its domestic and international commercial flights effective July 16, 2018. In 2017, the company handed out 22 million plastic stir straws and citrus picks. Starting this summer, every single one of these plastic products is being replaced with FSC-certified birch and bamboo alternatives.

▶ 15-year-old Leila Mottley has been selected as the City of Oakland's 2018 Youth Poet Laureate. Mottley is a student at Oakland School for the Arts, a 2018 Youth Speaks Teen Poetry Slam Winner, founder and president of her school's Women of Color Club, and founder of youth-led program Lift Every Voice, Leila Mottley, City of Oakwhich brings together youth from different land's 2018 Youth Poet Lauraeate backgrounds in art advocacy workshops around youth incarceration.

▶ For the 14th consecutive year, Wendel, Rosen, Black & Dean LLP continued its long tradition of community service with Rebuilding Together Oakland/East Bay (RTO), a program aiming to improve lives of the growing population of low-income homeowners. Partners Les Hausrath and Matthew Graham currently serve on the RTO Board of Directors. The Wendel Rosen team partnered with Bell Investment Advisors.

Rebuildng Together Oakland/ East Bay

▶ Wells Fargo stepped up to the plate and donated $5K to Rickey Henderson Field. The donation to the Oakland Field of Dreams, a group who built and maintains the field, helps replace stolen baseball and soccer equipment.

▶ Starbucks announces it will eliminate single-use plastic straws from its more than 28,000 company stores by making a strawless lid or alternative-material straw options available around the world. This move is an answer to its partners (employees) and customers about what the company can do to reduce the need for straws. The company noted not using a straw is the best thing for the environment. By reducing the use of straws, through a highly recyclable strawless lid, it will more effectively eliminate waste from landfills and oceans.

▶ Applications are now being accepted for the Leadership Oakland Class of 2019. Visit the Chamber website at for information, class schedule, fees, and the online application.

BLAISDELL'S 'HAVE A GREAT WORKDAY' CONTEST WINNERS Congratulations to Brady Thomas, Brady Thomas Photography; Nancy Fiame, Bay Area Bin Support; Riza Hernandez, Wells Fargo; Stan Dodson, Oakland Volunteer Park Patrol; and Shifra de Benedictis-Kessner, Temescal District Oakland, all winners of a 5lb bag of Blasidell's Blend Coffee, from Oakland Chamber member Blaisdell's Business Products. Charlie Deterline, Spectrum Community Services, won the grand prize – a sleek Glassboard! Blaisdell's wishes everyone a "great workday"! page 2

From the President In late June the Chamber ended its fiscal year on a high note – a sellout annual awards celebration honoring numerous business and community leaders for their outstanding contributions to Oakland. A few highlights from the day’s festivities: • Chris Iglesias, CEO, The Unity Council, received a standing ovation while accepting the day’s first award. Chris was accompanied by Maria Sanchez, Business Improvement District Manager for the Unity Council, whom he acknowledged during his remarks for her dedication and commitment to supporting the Fruitvale’s small business community. We have witnessed Maria’s commitment first hand through her work and management of the Fruitvale BID, and we can’t think of anyone more dedicated or deserving of acknowledgment. • The Chamber honored longtime Chinatown Chamber Executive Director Jennie Ong for her 29 years of service to ensuring that all Chinatown businesses grow and thrive. We have big shoes to fill as Jennie retires from her role, but we are happy she will continue to call Oakland home. • The Port of Oakland received the Deep Roots Award for its ongoing contribution to Oakland and our regional economy. Check out their record -breaking year at • Mayor Libby Schaaf presented the Oakland “Secret Sauce” Award to the Malonga Casquelourd Center for the Arts, one of our most treasured spots in Oakland where local expression and art is created by numerous resident organizations. • Founder Angela Tsay accepted the Heart of Oakland Award for Oaklandish, and provided some of the day’s most important remarks. The Chamber is honored to also have Angela join our Board of Directors, bringing to our leadership team additional small business perspective and experience growing a local retail brand. • The Chamber was able to add an element of surprise to the day’s activities in presenting the T. Gary Rogers Community Commitment

Barbara Leslie, President and CEO Oakland Metropolitan Chamber of Commerce

honor to Victoria Jones, VP of Global Corporate Affairs, Clorox. Victoria retired from Clorox at the end of June, but her dedication and legacy will positively impact Oakland for decades. Please visit the Chamber website to see our video tribute to Victoria. The Chamber also expanded our support of the Mayor and City’s efforts to reduce and ultimately eliminate homelessness in our city. Not only have Chamber members Kaiser, Sutter Health, and many Chamber businesses stepped up to provide financial support for the City’s “Tuff Shed” Cabin Communities, the Chamber has raised over $100,000 from business and individuals who are concerned about our city’s most vulnerable residents. Please visit the Chamber website for information on how you can engage with this important work, and see donors listed on page 4. And finally, for many the physical symbol of economic vibrancy has become the presence of cranes dotting a city’s skyline – something absent from Oakland for many years … until recently. The cranes that now greet us every day are a much-needed addition. Oakland voters have been waiting for this. In fact, in the Chamber’s recent voter poll, 89 percent of those surveyed wanted to see more housing development at all income levels and over half those surveyed understood the need for additional office and retail opportunities in our city. At this time there are 6,628 housing units under construction in the city of Oakland, 3,300 of which will come on-line by the end of 2018. There is close to one million square feet of office space and a half million square feet of retail also under construction. These projects are important to Oakland – above and beyond the obvious relief they provide to our city’s housing shortage – because they increase sales and tax revenues, spending on goods and services, as well as increase jobs and construction payroll. This is only a fraction of the economic activity generated from these projects, which will increase the Continued on page 8

Linked Learning launches students into summer of discovery - Courtney Riley, Linked Learning

people gain a clearer understanding Work Ethic of the potential positions that exist in What “Summer Slide”? Young the industry. For a second year in a people all over Oakland are row, PG&E’s internship program is earning while learning new shaping futures. PG&E has hired skills, new ideas, and having Oakland youth to intern in the new experiences in the world of company, getting a 6-week, bird’s work. The partnership between eye view of the organization. High OUSD and the City of Oakland school-aged youth, mentored by Summer Earn and Learn prog- PG&E staff, are working behind the ram, has proven to be a fruitful endeavor. While placements are still currently taking place, more than 600 students are presently participating in internships. Large and small local businesses have opened their doors to youth among us seeking direction, understanding and pathways to career. Companies that are still interested but have yet to follow up should go to the website to sign up at Moreover, place a sign in your windows to let young people know they are welcome to apply! Energized! Energy Pathways Emerge! The past year has seen an emergence in energy related career pathways in the area, helping young

scenes, learning and contributing ideas towards future development. There is a concerted and coordinated effort to work with Oakland Unified School District, OMCC, local CBO partners such as Cypress Mandela, YEP and Peralta Community College programs to ensure young people know they have a myriad of options and entry ways

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to energy careers. Oakland Parks, Recreation and Youth Development (OPRYD) is also investing in the energy efficient future. Its Clean Energy Career Training prepares participants for careers in energy efficiency and sustainability through project-based linked learning, starting this month. Continued on page 20

Bay Area Bin Support; helping keep Oakland clean and green In the early, dark morning hours, after the last clubs and bars have closed for the night, Bay Area Bin Support’s “push/pull” waste bin management professionals are plying the streets of Oakland, Hayward, and surrounding cities pulling up to addresses on the day’s route list, ahead of garbage and recycling trucks. Once on site, Bay Area Bin Support’s two-member teams move 1- to 4-cubic yard dumpsters and 64- and 96-gallon carts from a business’s secure waste area – often times, from deep underground in a building basement, a remote location in a parking garage, at the backs of properties, or up or down steep inclines to street side – and position them on the curb ahead of scheduled pickups. “We’re in regular communication with garbage collection service crews,” noted Junior Fiame, co-owner, Bay Area Bin Support, and a waste disposal veteran. “This allows us to provide seamless, efficient service to our client base. Refuse is not left sitting out on the curb overnight, thereby mitigating the risk of having it picked through, or perhaps worse, having it serve as a target for people looking to dump trash in after it’s on the street, trash you would then be charged for.” Co-owner Nancy Fiame concurred, “We’re constantly adjusting and coordinating our route schedules to minimize the street exposure time,” proudly confirming the company typically gets bins put back into place on a client’s property within about an hour after collection. “Bay Area Bin Support plays a part in Oakland’s quality of life by minimizing bins, cans, and trash in front of multifamily properties and businesses.” Starting the business was an easy decision for the Fiames. Following on the heels of Oakland’s new garbage contract of 2015 – and the implementation of new regulations and recycling – the Fiames saw a unique business opportunity. As a waste disposal worker, Mr. Fiame knew the ins and outs of the business. “We knew we understood the job; we had to develop a business model that could address the need that was economical, reliable, replicable, and scalable,” he said. "Each of our team members is a waste disposal professional,” stated Mr. Fiame. “All Bay Area Bin Support employees work in pairs to minimize risk; all our employees are fully insured.” The company was able to sketch out its business model, recruit, and have its first clients onboard in 2015, becoming the first independent push/pull

operator in the Bay Area. “With the increased regulation and ambitious recycling and composting goals set by municipalities and other policymakers, it’s imperative businesses and residents have both understanding and options to make compliance seamless,” he said. Mr. Fiame stated Bay Area Bin Support has an important role to play in the success of a city’s trash impact goals. “Part of what we do is the manual labor involved; but we’re also extremely effective in providing assessments to our clients, from letting them know wh-ther they have too many or too few containers, to taking advantage of free ‘bulky item pick-up’ days. We also provide valuable educational service to clients, Junior and Nancy Fiame, founders of Bay particularly multi-residential Area Bin Support, operating in Oakland, properties; we can install San Francisco, and San Mateo. signage in dumpster areas to assist residents in understanding the differences between organics, landfill, and recycling, and which bin to use. All these touch points help manage overall trash volume and this, in turn, can save money.” With more than 200 clients spread across its service area, Bay Area Bin Support is making believers out of local businesses. “We work with potential new customers to assess their needs; some of our clients require daily service, others weekly. We handle whatever they need.” The Fiames note the company is scaling successfully, and not at the cost of diminishing service to existing clients. “We have a solid, steady growth trajectory, and as a professional service – one that literally can enhance or detract from the curb appeal of a business, a home, our community – we’re mindful of delivering exceptional, reliable service, at a reasonable cost,” concluded Ms. Fiame.

Thank you to our Tuff Shed "Community Cabin" donors

And more to come!

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CouncilHEADER Corner

Economic Development “Retail Therapy" examines future of urban retail

– Aly Bonde

A's Ballpark: Last month the Council approved an Exclusive Negotiating Agreement (ENA) with the Oakland A's to explore purchasing or leasing land for construction of a ballpark on the Coliseum site. The Port of Oakland recently approved a similar ENA for a possible ballpark at Howard Terminal. The A's are pursuing both sites simultaneously. Oakland received two other letters of interest regarding the coliseum property – one from a group proposing a professional soccer and sports complex at the site, and the other from an unnamed company for a corporate campus. Alameda County, co-owner of the Coliseum property with the City, is currently in negotiations with the City of Oakland to purchase the County's 50 percent stake. Capital Improvement Funds: After months of contentious debate about legality of the measure, the Council voted down a proposal from Councilmembers Brooks and Gallo to require 5 percent of any eligible capital improvement fund, parking fund, and development services fund be allocated to three specific nonprofits for job training. It's unclear how much funding this would have generated, as most of the sources had legal restrictions on their use. Local ballot measures being considered by the Council – or gathering signatures that could appear on November's ballot – include: Cannabis Taxes - Gives council authority to lower local taxes on cannabis businesses originally set by Measure V in 2010 to be 5 percent for medical use, and 10 percent for recreational. - Allow manufacturers and cultivators to make dedications from gross receipts similar to other manufacturing businesses. - Allows cannabis businesses ability to remit taxes quarterly. Real Estate Transfer Tax - Replace Oakland's existing flat rate real estate transfer tax of 1.5 percent with a graduated rate below. - Doubles 0.25 percent rate reduction for low-moderate income firsttime home buyers, and provides a new tax exemption for up to one-third of the tax for seismic retrofit expenses for low and moderate-income home-buyers. Tax on Rental Revenue - Councilmember Kaplan’s measure to adopt a special gross receipts tax of 1 percent on rental property revenue above $200,000 per year to fund solutions for homelessness, illegal dumping, and related programs. Just Cause Amendment - Councilmembers Gallo and Kalb’s measure remove owner-occupied exemption for duplexes and triplexes from the Just Cause for Eviction Ordinance. - Gives City Council authority to add eviction defenses to the ordinance. Jobs Now Act Charter Amendment - Councilmembers Brooks and Gallo’s measure to set aside 7 percent of new unrestricted general fund revenue from new development to the Oaland Job Training Fund. Children’s Initiative - A 30-year, $198 parcel tax to fund early childhood education and Oakland Promise, which is Mayor Schaaf's signature policy initiative. - Funds will be split with 62 percent going to increasing the quality and access of early childhood education, 31 percent to Oakland Promise, and 7 percent to an oversight committee and a new permanent staff position. Rideshare Tax - Charge 50-cent per-ride pickup fee on users of Transportation Network Companies (TNC), i.e., Uber, Lyft. Pool trips would be 25 cents. Hotel Worker Act - Increase minimum wage for hotel employees to $15/hour with health benefits, and $20/hour without health benefits. - Require provision of “panic buttons” for housekeepers and hotel employees who work alone, and double pay for room cleaning assignments in excess of 4,000 square feet in an 8-hour workday.

While the face of retail changes nationally, many cities are left grappling with how those changes will impact their brick and mortar businesses. As part of an ongoing series looking at discrete sectors of Oakland's economy, the Chamber convened a discussion in May at The New Parkway Theater with national and local retail experts, economists, and business owners. One take away from the robust conversation was that while brick and mortar retail is no doubt changing, and numerous challenges persist and grow, Oakland may be better suited to weather that transition than other cities. While retail sales are more or less back to where they were before the Great Recession, it's the large department stores that have taken the biggest hit. Andrew Nelson, Chief Economist, Colliers International, gave a presentation on national, regional, and local retail trends that highlighted the difference between Oakland – which has never had the malls and shopping centers of some areas – and other cities that are seeing vacant buildings where department stores once stood. "The big loser is department stores," Nelson said. "Not to Department stores on long-term slide overstate it, but their time has gone." While Oakland is under-retailed overall and sees high prices per square foot, Oakland has a different mix of retail space than most cities, with 85 percent street retail, compared to 60 percent in the Bay Area. "Sales in Oakland are especially low for things typically sold in malls," Nelson said. "What are being sold though are restaurants and groceries." Event panelist Anjan Mitra owns Dosa by Dosa, a "fine-casual" limited service restaurant recently opened in Uptown. Mitra has watched the market changes space dominated by and adapted his restaurant – which has an Oakland street retail additional location – to meet a new generation of clientele amid rising operating costs. "Restaurants have gotten smaller in the last ten years, which reduces risk," Mitra said. "The to-go model used to be 3-4 percent of business, but now with delivery services it's closer to 15 percent – especially during game time." Market changes are obviously prevalent in the conversation around the impact e-commerce and online sales giants have on brick and mortar businesses. While the share of sales moving online is only 10 percent now, it's accelerating, Nelson said. People are buying different things online than they used to, and 20 percent of mall goods are now sold online. However, with the challenges of e-commerce also come opportunities. VISCERA owner and creative director Ari Takata -Vasquez has incorporated some of the changes into her business model. "I think when people talk about retail it's like e-commerce is the big bad wolf but I don't necessarily see it that way," she said. "Instagram allows me to reach thousands of people. It's space to be more nimble and try new things." Thank you to Event Sponsor and Panelists: MARKET UPDATE • Andrew Nelson, CRE, Chief Economist, Colliers International PANEL DISCUSSION • Moderated by: Solomon Ets-Hokin, Senior VP, Colliers International • Laci Jackson Ravina, VP Retail Leasing, CIM Group • Ari Takata-Vasquez, Owner & Creative Director, VISCERA • Steve Berndt, VP of Real Estate West Region, Albertson Companies • Anjan Mitra, Owner, Dosa by DOSA To opt-in for emailed twice-monthly public policy updates, please contact Aly Bonde, Public Policy Director,

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Economic Development Army Base, A’s, major projects Following5" theReception retirement of longtime City Administration staffer Clau"After dia Cappio, the City of Oakland was looking to hire someone familiar with major land use cases in Oakland. Betsy Lake, Oakland’s new Deputy City Administrator for Real Estate and Major Projects, has more than 23 years experience working with both public and private clients on real estate and land use issues, including the City of Oakland. “When Claudia retired, I’d been working closely with the City on several projects, so when [City Administrator] Sabrina Landreth called, I decided to lean in civically as an Oakland resident,” Lake said. Coming on board in February of this year, she is tasked with leading two of Oakland’s largest ever land use negotiations – the development of the former Oakland Army Base and possible construction of a new A’s ballpark. While the nature of these negotiations is confidential, Lake was able to share that solid progress is being made on both. “There are a lot of successes with the Army Base that aren’t publicized,” she said. “Public improvements and the backbone infrastructure are almost done and Prologis has built two buildings.” The Oakland A’s have Exclusive Negotiating Agreements on two possible sites for a new ballpark – one at Howard Terminal in Jack London Square with the Port of Oakland, and another with the City of Oakland at the Coliseum complex site. “The A’s have been pretty clear Howard is their first choice,” she said. “The Coliseum is their backup plan, and it’s much easier since CEQA is already complete. But there are challenges that come with dual ownership by the City and the County.” The intention is to keep both sites in play while the A’s continue due diligence but for a limited amount of time as the Coliseum site will eventually develop something great, whether it’s a ballpark or something else, Lake said. Lake is piloting a new interdepartmental approach to leading the negotiations for major projects by pulling key people from relevant city departments for the project teams that report directly to her. Should this Jose Adam Corona Sacks, from founder Mayor and Libby Schaaf's prove to be a successful office, president, gives Tourism welcome Economics remarks.model, it could be replicated elsewhere for greater efficiency, Lake said. The Chamber’s Economic Development Forums explore major projects and issues in Oakland on the second Wednesday of every month at 3pm. For more information contact Public Policy Director Aly Bonde, at

Breaking Records - Candid fun!

Annie Campbell Washington, Oakland's Vice Mayor

Kapor celebrates the A's

Anthony Thompson

Dale Marie Golden

A's fever!

Marc Brew, Carla Service, and Destiny Muhammad, Monlanga Casquelourd Center for the Arts, winners of the "Secret Sauce Award" page 7

Packed reception area

Wendel, Rosen, Black & Dean's table

Marc Brew

Event Photos: TC Lehman, Julia Lehman

Beyond our doors – caring for our community – Clayton Warren, Sutter Health

Alta Bates Summit Medical Center is working together with community clinics and agencies in the East Bay to reshape how people access healthcare. The goal of the Community Integrated Healthcare Partnership is to share and advance innovative strategies with hospital and community providers to help improve whole person and population health using collaborative approaches and data driven solutions. In 2012, Alta Bates Summit Medical Center reached out to Federally Qualified Health Centers (FQHCs), homeless, housing and mental health agencies, and the Alameda County Health System to develop a partnership to help improve the flow of patients through the emergency department, as well as to improve care transitions and ensure patients establish a medical home where they can receive routine care. Data Supports New Approach “One of the main goals for this partnership was to improve the flow of patients through the emergency department as well as to improve care • Health equity project transitions,” says Stephanie Brown, M.D. Emergency Room physician at • Chronic disease resources Alta Bates Summit and co-leader of the project. “For example, care • Closer collaboration with mental health substance use and transitions nurses can see exactly see how many patients were contacted by the nurse for follow-up care at a community health center, how many housing agencies “Alta Bates Summit Emergency Department nurse care managers kept those appointments and how many appointments were missed. and social workers closely collaborate with These numbers drive the program and enable our partners Since tracking patients in the FQHC (or community clinics) care transitions to target their resources more effectively.” care transitions program, Alta nurses,” says Tracy Schrider, LCSW, Alta Bates The Community Integrated Healthcare Partnership is Bates Summit has seen a 25 Summit Community Health Social Service data driven and allows clinicians to drill down exactly percent reduction in their rewhere resources are most Program Manager and Co-Leader of the project. admission rate. “This warm hand-off allows patients to gain Partnering with Federally Qualified Health Centers access to community providers who can offer a wide range of To ensure a smooth transition and continuing care once the patient is services including preventive care, disease management and back in the community, Alta Bates Summit relies on long-established social services.” relationships with LifeLong Medical Care, La Clinica de la Raza, West Improving Care for Frequent ED Patients Oakland Health Center, and Asian Health Services. These deeplySince 2016, PreManage ED© has allowed emergency departrooted community organizations offer centrally located, affordable, ments within the Sutter Health network and Alameda Health comprehensive and effective primary and preventive care. They also System to identify thousands of shared patients who visited an provide language translation services and help identify and remove ED five or more times in the previous year. Before PreManage other barriers to care, such as mental health, substance use treatment, ED was implemented, neither health system could identify these or lack of transportation or permanent housing. frequent visitors as shared patients. “We collaboratively work with discharge planners and social workers “The PreManage ED system instantly alerts our staff when a at Alta Bates Summit to identify and advocate for our patient’s needs,” patient has a case history of using the ED on at least three occasays Barbara Goldstein, Psychosocial Services Director, LifeLong sions in less than 30 days,” says Ronn Berrol, M.D., medical Medical Care. “This partnership allows our doctors and nurses to know that their patient has been in the hospital, what their follow-up needs are director of the Alta Bates Summit Emergency Department in and what they should be paying attention to when the person does come Oakland. “This tool allows us to quickly view the patient’s recent treatment history and pinpoint the reasons why they are in for their follow-up appointment.” Many of the following Community Integrated Healthcare Partnership visiting the ED so often.” Learn More Program are funded through Alta Bates Summit Community Benefit To learn more about Alta Bates Summit’s partnerships in the and Sutter Health Philanthropy: community that are helping underserved and underinsured resi• Clinic care transition nurses dents in the East Bay, visit • A new clinic for high-risk patients

Message from the president Continued from page 3

city’s revenue stream annually and in turn support services that benefit all Oaklanders. As witnessed during the Chamber’s 113th Annual Meeting, Chamber members are making impacts across Oakland in a host of ways that are contributing to our economic and civic vibrancy. Chamber members are curating and contributing to Oakland’s local arts scene, engaging to

support education, youth, and our city’s most vulnerable, as well as building muchneeded housing at all income levels. It’s no wonder awardees received four separate standing ovations and the celebration ran long! Thank you to our annual meeting attendees, sponsors, awardees, members, and friends. Your dedication to Oakland was palpable in the room, and is on full display in our beautiful city. page 8

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Oakland Chamber 113th Annual& Awards Luncheon Financial Services Insurance Oakland Athletic's SPECIAL SECTION

A Special Note of Gratitude from Elñora Tena Webb, 2017-18 Board Chair My gratitude to the thousands of businesses throughout the City of Oakland for your investment in the health and prosperity of our town! Each business is a stimulus for a multitude of opportunities. Together, our businesses have the power, and the wherewithal, to establish and meet strategic goals for Oakland that exceeds the high expectations of any one of us. Collectively, we embody the answers each of us requires to strengthen the capacity of our businesses and our city. This was made evident during my tenure on the Oakland Chamber of Commerce Board from 2010-2018. Foremost, we benefit from HARNESSING THE POWER WE HAVE … among businesses and industries, including educational institutions as well as elected officials, municipal personnel, and community leaders. The Chamber’s Mission & Board Members’ Impact Together, our Board of Directors’ focus remained on the entire community of Oakland consistent with our mission, “Secure the economic future of our community to enhance the quality of life in the City of Oakland.” We understand our strength lies in the success of businesses and all sectors of our community. In addition to ensuring the viability, relevance,

Zack Wasserman accepts 2018-19 Board Chair position

and success of each member’s individual business, as Chamber Board members, we have addressed issues such as increasing the supply of housing, in part, to eliminate pressure on the limited housing supply, and to allow for more affordable housing oppElnora Tena Webb Board Chair 2017-18 ortunities for individuals across the economic spectrum. Further, we actively support time-sensitive interventions that help house homeless residents, provide funding for education and student college scholarships, mentor youth and young professionals, support workforce development, lead green and clean tech initiatives, ensure accessible essential support services, and provide public policy-related input to remedy key issues affecting Oakland i.e., providing opportunities for capacity building of nonprofit organizations, efficient removal of dumped trash, and ensuring quality public safety (peace). Also importantly, the Board continues to welcome new businesses to Oakland; build alliances among businesses and non-profits; inform many city-level priorities,

Unable to attend in person, incoming 201819 board chair Zack Wasserman, a Real Estate and Land Use Partner with Wendel, Rosen, Black & Dean LLP, appeared in a pre-recorded video to share his enthusiasm and his vision for the Chamber's next year. "I am very honored today to accept the position of Chair of the Oakland Chamber of Commerce, and to take the leadership reins to take us into our 114th year of serving the City of Oakland and businesses in Oakland. I also want to thank Elñora for her strong leadership this past year, and her generosity in working with Barb and the Chamber board; we'll miss her, but I know she will continue to support our efforts," remarked Wasserman. He went on to note over the last several years the Chamber has made huge strides forward in being effective in serving the interests of business and helping Oakland become a better city in every way. "I hope I can continue this trend, and lead us on to new achievements and new heights. We are in an amazing period and we are also in a transition period, with the honoring of Victoria Jones, (The Clorox Company; see story page 13) with the T. Gary Rogers Community Commitment Award, which she

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Oakland Chamber 113th Annual& Awards Luncheon Financial Services Insurance Oakland Athletic's SPECIAL SECTION

Wasserman named Board Chair

Chamber members broke records

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more than deserves because of all her service to our city, and to our busi- • In 2017 alone, Kaiser Permanente nesses, and of course to Clorox itself, demonstrates that kind of transition." invested more than $83.5 million to help Oakland become the healthiest city in Wasserman went on to state, "I want to link that to the Chamber's the nation. Leadership Oakland program; the program • In 2018, to support Hurricanes Harvey, continues to be very strong. We had one of our best Irma, Maria and California Wildfires, classes this year, and I expect not only this class, but The Clorox Company donated a total of 41 truckloads of product, including classes from over the past several years, to start 42,450 cases of bleach, 13,380 Glad emerging more and more in positions of leadership trash bags, 960 cases of Clorox in this city." Disinfecting Wipes, and 8000 Burt's “It’s an honor to serve as chair at such an exciting Bees lip balm. In addition, it donated $370,000 to American Red Cross, and Zack Wasserman, Board time in the city’s evolution,” said Wasserman. another $90,000 to American Red Chair, 2018-2019 "Wendel Rosen has long been committed to the Cross through workplace giving to health and prosperity of its home city, and we continue to follow in the support disaster relief efforts. footsteps of David Wendel, who served as chair of the Chamber from • The Oakland A’s were the first Bay Area team in any sport to win a 1984 to 1987, and as legal counsel for decades. I look forward to championship – 1972 Swingin’ A’s. continuing this tradition in his honor in 2018.” • Schnitzer Steel is Oakland's largest Wasserman has a long history of service with the Chamber. He has Industrial Taxpayer and a proud served as general counsel since 2003, and as chair of the Leadership Oak- recipient of Ethisphere Institute's 2018 land Committee since 1998. Wasserman also received the Chamber’s World’s Most Ethical Companies Award for the fourth consecutive year. “Volunteer of the Year” award in 1998. He is currently chair of the San Francisco Bay Conservation and Development Commission. He received • In 2017, Sutter Health doctors and hospitals delivered 38,596 babies into his J.D. from Stanford University School of Law (1972), and his B.A. the world, equivalent to the entire city of from the University of California, Santa Cruz (1969). Martinez, CA in a single year). • Wendel Rosen is the highest law firm in Oakland. Founded in 1909 at 12th and Broadway, the firm is still there 109 years later, just 24 floors higher. • Donahue Fitzgerald LLP providing excellent representation to innovators in business and industry as varied as technology, real estate and music for over 135 Years. • Southwest celebrates 29 years of service at OAK, and offers up to 126 daily departures to 35 cities! • CMA CGM Benjamin Franklin is the largest vessel to arrive in North America. The Port of Oakland’s seaport is one of few ports in the U.S. that can handle this size containership • McGuire and Hester has completed the largest revenue year ever for the company with a 40% increase from the prior year, while hitting their largest employee count at over 500. • CIM is the largest private office landlord in Oakland. • For the fifth year in a row, AT&T received high praise at the annual DiversityInc awards, ranking among the 2018 Top 50 Companies for Diversity. • Wells Fargo invested $2.6 million in support to Opportunity Fund and Working Solutions, two Community Development Financial Institutions (CDFIs), to help diverse entrepreneurs pursue their dreams of opening up small businesses, create jobs and financially empower their families. • Comcast is not your father’s cable company. We are a Technology/Innovation company recognized in 2018 as being one of the best diverse workforces. We are proud of the latest film in theatres, “Jurassic World: Fallen Kingdom.” • Lane Partners Eastline project is proposing one of the largest commercial developments in Oakland history. • From 87 offices in 34 countries, Arup’s 14,000 engineers, planners,

designers, and consultants deliver innovative projects across the world with creativity and passion. Arup has also been a strong part of the Bay Area design community for over 30 years, and in 2018, opened a 50person office in downtown Oakland. •The Swig Company was an early adopter of the flexible workspace model, adding a major co-working tenant to their portfolio 4 years ago. They now have several different coworking and flexible space user models in their portfolio – including The Port Workspaces at Kaiser Center here in Oakland – that not only provide user groups with flexibility of use, but also flexibility of term and process. • McGrath Properties and Boston Properties (“Developer”) broke ground on a 24-story, 403 unit mixed-use Project, which will add urgently needed transit oriented housing, adjacent to a key Bay Area transportation hub, the MacArthur BART Station. • In Fall of 2018, Dreisbach, in partnership with Lineage Logistics, will open a new 275,000 square foot, temperature controlled facility at the Port of Oakland, directly adding hundreds of new blue collar jobs as well as increasing port activity and providing significant economic benefits that will reverberate throughout Oakland. • Gensler is working on nearly 4,000,000 square feet of new or renovated office space in Oakland to create work space for 20,000 new employees. • Ellis Partners, The Key at 12th: Breaking new ground – Improving the office environment downtown in our 25th year. • Matson’s newest ship, the Daniel K. Inouye, is the largest American made containership ever built! It has a capacity of 3,600 TEU (twenty-foot equivalent units), weighs over 51,400 metric tons, and is longer than two football fields. • More than 50 languages can be heard in UCSF Benioff Children's Hospital hallways each year. • All Lyft rides are now carbon neutral. • Peralta Community College District reports Berkeley City College had 570 students graduate and 525 are transferring to 4-year institutions. A total of 1,160 students earned degrees and certificates. Laney College developed a partnership with EBMUD to train a cohort of 25 employees to earn a Supervisor Certificate in Construction Management. College of Alameda opened its new Fablab, a design and fabrication space, and developed internships and collaboration with local business to use student talent and this facility for cost-effective innovations and collaboration for their business. Merritt College developed a partnership with SEIU and two local Continued back page

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Economic Development Oakland Chamber 113th Annual Luncheon Financial Services &Awards Insurance Oakland Athletic's SPECIAL SECTION

Heart of Oakland Award – Oaklandish Presented by Schnitzer Steel

Our city has heart. No matter what comes, Oakland rises to meet it. This award is given to honor a local organization or individual who has contributed to Oakland’s persistent spirit. When contemplating these award characteristics, it doesn’t take long to realize Oaklandish is not only worthy, but probably overdue in receiving this honor. Oaklandish began in 2000 as a street art and viral marketing campaign designed to raise awareness about local history and culture. The retail component of Oaklandish got its start at farmers’ markets and festivals around town in 2006, opening its flagship store in downtown Oakland in 2011. Fortune named Oaklandish one of the 100-Fastest growing inner-city businesses in the US for the last four years running. They described Oaklandish’s business model as "pioneering," and Adam Simons, Schnitzer Steel, recognized the business as the first American company to and Angela Tsay, Oaklandish operate a mobile retail component, by using a converted camper van to sell products throughout the city. Oaklandish placed #48 in the San Francisco Business Times 2018 east bay book of lists for the fastest growing private companies in the East Bay. Oaklandish is a proud certified B-corporation, and a member of 1% For the Planet, a recognition of its community and environmental values. In addition to their annual innovator awards to local nonprofits, the company employs 12 people full-time, and more than 30 others part-time. Oaklandish has played a pivotal role in the representation of Oakland, shaping the perception of the city to the outside world, and giving locals a shared identity to rally behind. Upon accepting the award, Tsay reflected, "This is a huge honor; when you're in the weeds and you just want to give up, it's so inspiring to have people like Barb (Barbara Leslie, President and CEO, Oakland Chamber of Commerce), all of you who care so much about Oakland, recognize the work we do. "I remember when Barb first took the reins and asked me if I'd consider joining the Chamber. I told her I didn't really think it was too Oaklandish. But now we all realize we're in it together, whether you're a large corporation or a small independent. I think we all now recognize Oakland as we Angela Tsay, Oaklandish know it, as we hope it to be, is in peril, unless we can come together to preserve the town we all know and love. "Today, let's celebrate Oakland and all of you, but also remember we have to find common ground and stand together for what we all believe in, or we'll all be looking up in 5 years, and there won't be any independent retail in Oakland, Oaklandish will be but a memory, and all the community-minded restaurants and breweries that support events such as Walk on the Wild or the Fairyland Gala, will have been pushed out of Oakland." Tsay urged everyone to show the world there can be progressive and inclusive change in Oakland that preserves the culture of people who have been here for generations, while welcoming newcomers. "Oakland has always been a city of mavericks and renegades. Let's make sure we continue that legacy."

Innovation Oakland Award – Dreisbach Presented by Sutter Health I

Rose Calhan, Sutter Health Alta Bates Medical Center, introduced the recipient of this award, saying Oakland innovates ... and whether this occurs in one of our many startups, or in response to market opportunities, the entrepreneurial drive is the same. See an opportunity, respond, and that is exactly what this year’s Innovate Oakland awardee has done, more than once in its 65-year history in Oakland. Dreisbach and Oakland have been intertwined for almost seven decades. At the end of WWII, Oakland Jason and Maryanne Dreisbach, began to grow rapidly, with canneries and food accepting the Innovation Oakland manufacturing facilities. The city’s proximity to the Award for Dreisbach California crops and an extensive industrial land base facility for loading and unloading provided a magnet for food production and distribution. In 1953 Frank Dreisbach, under agreement with Gerber perishables. This state-of-the art facility, due to open fall 2018, Baby Foods, built a temperature-controlled facility in provides critical infrastructure to east Oakland to handle the fruits from the valley that support the Port's growing needed cooling and storing prior to processing. agribusiness. Cool Port will facilitate Chilling moved rapidly to freezing as consumer the movement of more than 56,000 demand grew rapidly in the 50s for TV dinners, frozen containers of perishables orange juice and home freezers, with Dreisbach commodities and provide more than innovating to respond to this changing demand. 150 good-paying blue-collar jobs. In 1968 son Ron took over the family business, In accepting the award, Maryanne rebuilding and upgrading the existing east Oakland Dreisbach stated, "We're very facility, and as distribution became less localized, honored by this award and It warms Dreisbach added a transportation division specializing our hearts that a 70-year old, bluein national freight consolidation and distribution. collar logistics company, in the era of Now, in 2018, Dreisbach has done it again, the millenial, can win an innovation partnering with Lineage Logistics and the Port of award," noting the debut of the Cool Oakland to build "Cool Port" – a 275,000 SF Port is going to be a game changer refrigerated transload facility, near the shipping for the company, the Port, the City of terminals. The facility is uniquely designed to Oakland, and the region. accommodate 36 refrigerated rail cars that roll into the page 12

Community Catalyst Award – The Unity Council Presented by Southwest Airlines Oakland has always had a solid foundation of organizations dedicated to the betterment of our community, lifting citizens and sparking change where it’s needed most. Therefore, it is no surprise The Unity Council is the 2018 Community Catalyst Award recipient. The Spanish speaking Unity Council of Alameda County was a commitment by local community leaders who wanted to advance representation of Latinos in policy decisions in Oakland. Founded in 1967, the organiElizabeth Bryant, Southwest zation operated the first Spanish-language Airlines, introduces Community focused employment center, and served as Catalyst winner an anchor response to president Lyndon Fifty years after its founding, its Johnson’s war on poverty. transformational mission continues to focus on promoting social equity and improving quality of life by building vibrant communities. Its holistic programs and services reach more than 8,000 individuals and families annually, in five languages, while employing a diverse workforce of more than 250 people. During the '80s the organization embarked on a significant business project that ultimately became a nationally recognized transitoriented development known as Fruitvale Village. Today, Fruitvale Village is a mixed-use development Chris Iglesias, and Maria Sanchez, The Unity Council, Community Catalyst Award model for livable communities, including prime, ground-floor retail spaces, upstairs offices, and 47 apartments. Under current CEO Chris Iglesias, phase two of the housing village broke ground this year. Casa Arabella, named after the organization's founder, is slated to be completed by the end of 2019, and will include 94 units — 92 affordable, and two market rate — housing some 400 residents. Iglesias and the executive leadership team continue to advance a programmatic model in support of The Unity Council’s vision and mission. Bryant noted Southwest Airlines has been a proud partner with The Unity Council on several intiatives, including supporting Latino Men and Boys Program. In accepting the award, Iglesias thanked the Chamber and its members for focusing on East Oakland. In his remarks, he gave a special thank you to Maria Sanchez, a native of Jalisco, Mexico, manager of the Fruitvale Business Improvement District, who has been working tirelessly as a community organizer and volunteer for more than thirty years to improve the lives of Latinos in the district. He noted she has done so while also raising five very successful children – two police officers, a physician, psychologist, and a teacher – as an immigrant.

Leadership Oakland Alumnus Award – Jennie Ong Presented by Elñora Tena Webb The Leadership Oakland Alumnus Award recognizes a past graduate who has gone on to exemplify skills honed in the program by contributing to our city and business community as a leader. This year’s recipient, Jennie Ong, not only embodies the qualities of a LO graduate, but raises the bar for all awardees to follow. Ong has always been one of those understated leaders, working behind the scenes for decades, three to be exact, to ensure Oakland's Chinatown and the Jennie Ong, Oakland Chinatown Chamber of Commerce, recipient, businesses she represented took center Leadership Alumnus Award stage. Ong began her career in Oakland as an ESL teacher in the Oakland public schools. For the last 29 years she has led the Oakland Chinatown Chamber, representing more than 350 local and small businesses; produced the annual Chinatown Street Fest, attracting 90,000 people over 2 days; and the Chinese New Year Bazaar, bringing in another 20,000 celebrants each year. She has led literally countless promotions of Chinatown businesses, seminars and education of merchants, represented Chinatown at Oakland City Council meetings and with elected officials; as well as welcomed delegations from around Asia who find their way to our great city. She has been tough when she needed to be, and relentless in her support of her Chamber and business community. In accepting her award, Ong thanked the Chamber and crowd for recognition of her work, noting she enjoyed the challenges of her position as executive director of the Chinatown Chamber, and even though she is newly retired, "I'm an Oaklander, I'm here, I'm a stakeholder, and though I'm no longer at the Chinatown Chamber, I am here in Oakland!"

Oakland Chamber 113th Annual& Awards Luncheon Financial Services Insurance Oakland Athletic's SPECIAL SECTION

Deep Roots Award – Port of Oakland Presented by Donahue Fitzgerald

T. Gary Rogers Community Commitment Award – Victoria Jones, The Clorox Company Presented by Brian Rogers, Rogers Family Foundation

As Oakland continues to grow, it’s important to honor our long time economic stewards who have helped build the city’s foundation. The Chamber’s Deep Roots award honors a local organization that has been a significant influence for many years, and this year’s recipient has been contributing to Oakland's economic and social fabric for nearly a century. Founded in 1927, the Port of Oakland today is one of the 10 largest ports in the US, and operates three major business lines; seaport, David Stein, Donahue airport, and real estate. Its seaport moves $65 Fitzgerald, and Pam Kershaw, billion of containerized trade in and out of the Port of Oakland country annually, which includes more than 90 percent of all containerized imports destined for Northern California. The Port provides a gateway to overseas markets – primarily in Asia – for growers and other exporters in California and throughout the US. Another 73,000 jobs in Northern California depend on the Port. The Port is a vital link in the global supply chain and international transportation networks. In 2017, the Port’s airport operations hit a 10-year high, serving more than 13 million air passengers. Not only did the number of passenger increase, but so did the number of destinations. The Port’s extensive real estate portfolio includes Jack London Square, the East Bay’s most popular recreational destination that includes some of Oaklands most beautiful waterfront. Pam Kershaw, Port of Oakland, accepted the award on behalf of the Port, reminding the crowd the port celebrated its 90th Anniversary in 2017, and commenting the Port looks forward to another 90-plus years of being a great neighbor and community partner with Oakland, and the East Bay.

A special tribute video revealed Victoria Jones, The Clorox Company, as the 2018, and second, recipient of the T. Gary Rogers Community Commitment Award. The video featured a cast of Oakland and the East Bay's civic, political, business, religious, and community leaders – Regina Jackson, EOYDC; Henry Gardener, former Oakland City Manager; Bishop Bob Jackson, First Acts Full Gospel Church; James Head, East Bay Community Foundation; Laura Stein, The Clorox Company; Zack Wasserman, Wendel, Rosen, Black & Dean; Robert Harris, Oakland African American Chamber of Commerce; Barbara Leslie, Oakland Metropolitan Chamber of Commerce; Brian Rogers, The Rogers Family Foundation, and Mayor Libby Schaaf, City of Oakland. The group shared professional and personal stories of their experiences with Jones, ranging from the lighthearted to the poignant, and spanning decades Brian Rogers, Rogers Family Foundation, and Victoria Jones, The Clorox Company of their personal relationships and interaction, and Jones' positive impact on individuals and organizations, the community, the City, and the East Bay. In introducing Jones, Rogers reflected, "My family is so grateful the Oakland Chamber of Commerce has decided to continue his legacy, by honoring his passion for this city and his commitment to it by honoring other leaders in the City who are carrying on with the same values my father, Gary Rogers, held. Last year with the naming of Bert Lubin, (UCSF Benioff Children's Hospital) and this year with the naming of Victoria Jones – two leaders are being recognized for their contributions to the city." At the conclusion of the video and with a lengthy, rousing ovation, Jones joined Brian Rogers, son of the late T. Gary Rogers, on stage to accept her award saying, "It's true I'm leaving The Clorox Company, a wonderful company – but not Oakland; I'll be around. I want to thank all of you; you have all been such a big part of my life. I never, ever expected this Victoria Jones, The Clorox Company, award ... and yes, the Bishop did crack my head recipient of the T. Gary Rogers Community Commitment Award open when we were kids in Brookvillle."

Secret Sauce Award – Malonga Casquelourd Center for the Arts Presented by Mayor Libby Schaaf Presented to an organization with that special ingredient that helps make Oakland unique, Mayor Schaaf gave the nod this year to Malonga Casquelourd Center for the Arts. Malonga Center, sponsored by the City of Oakland, is permanent home to more than a dozen arts organizations, with performance, classroom and rehearsal space below, and more than 70 units of affordable artists housing above, "a model for what an urban arts center should be," noted Schaaf. Taking the stage, Carla Service, founder of Dance-A-Vision and Oakland Dance Festival reflected, "People come to Oakland for the diversity. We are rich of culture, of love, of happiness, of community. You come to our building, you are welcomed with all of that, and more. Of course, we’ll make you dance. We're multigenerational; we've taught you, your children, your children's children," she said.

Mayor Libby Schaaf addresses the crowd

Carla Service, and Destiny Muhammad, accept award on behalf of the Malonga Casquelourd Center for the Arts Malonga Center colleague and renowned jazz performance artist Destiny Muhammad concluded, “We are artists, we are the soul. We are the heartbeat of all of you in the city.”

Councilmember Lynette Gibson McElhaney, District 3, receives the "Compassionate Visionary Award"

Event Photos: TC Lehman, Julia Lehman

Barbara Leslie and Kim Delevett, Jeff Collins, Kaiser Permanente, Southwest Airlines event sponsor

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Todd Williams, Wendel, Rosen, Dean & Black, introducing Oakland on the Map Award

Financial Services & Insurance Four common mistakes business owners make in transitioning a business buyer doesn’t have to compete with other buyers for the business. Instead, consider keeping all your transaction options open. If it’s appropriate for your company, you may want to think about pursuing a sale through a disciplined auction, through which multiple prospective bidders all review the same information at the same time. Such an approach may help increase the probability of finding the right cultural and strategic fit for the company at a purchase price and terms that may best meet your long-term transition (and retirement) planning goals and objectives. Mistake #4 – Lack of preparation Finally, be prepared. Make sure that you’re not one of those business owners who fails to honestly assess your business’s readiness and attractiveness prior to going to market. Poor preparation lessens the chance that any deal you begin will successfully close, whereas good preparation can often result in improved company performance and potentially more favorable price and terms. It also gives you the gift of time, enabling you to resolve any business or legal issues that might otherwise have arisen during the actual sale process. We find a helpful step in this process can be deliberately “thinking like a buyer,” which entails appraising your company’s strategic positioning, weaknesses, and business risks across the competitive landscape, in much the same way that a prospective buyer would when evaluating an acquisition target. You also should consider conducting preliminary operational, financial, and cultural due diligence on your company, perhaps engaging a business consultant or transition advisor to provide an objective evaluation. Conclusion If you are considering selling your business, advanced planning and preparation may help you: 1. Improve performance, leading to a more attractive sales price 2. Minimize or resolve negative issues that may arise during due diligence 3. Enhance the probability of a closing While planning for business transitions can be complex, following a disciplined process can help you confidently plan and execute a successful business transition and maximize outcomes for all stakehoders. To learn more about strategies that could potentially enhance transition success, please consult with a Wells Fargo relationship manager.

If you’re a business owner, at some point you are likely to have to make a decision about the future of your business. You may want to retire or simply monetize your hard work and perhaps start a new venture. We have worked with many business owners over the years who are in this position, and we find that many are unprepared for what’s involved in a business sale. While every owner, business, and transition is unique, we have identified four common mistakes that business owners make, whether they are planning to sell their business or pass it on to family or to employees. Mistake #1 – Not understanding after-tax cash flow needs for retirement One of the biggest mistakes a business owner can make is to focus on the business’ sale price versus the timing of the sale and how losing the aftertax cash flow their business generated might impact their retirement picture and long-term standard of living. Ignoring after-tax cash flow can be especially problematic if you have historically paid yourself a handsome wage or significant dividends or distributions. Before you start looking for a buyer for your business, we recommend working with a planner to identify your cash flow sources and how you spend it, your income tax liability, as well as potential risks to income sources both pre- and post-business sale. Such a detailed planning exercise can give you powerful insight as to when (or even whether) you should keep or sell your business. Mistake #2 – Expecting an all-cash deal Contrary to what many business owners may think, business transitions are not typically conducted as all-cash transactions. The majority of business transitions involve seller financing, earn-outs, and escrow/holdback arrangements – meaning that while you, as an owner, may receive some cash at closing, you may also receive a significant portion of the purchase price over time. Photo: Andria Lo As a result, future payments may be at risk if the acquiring company faces a financial reversal or downturn. An after-tax cash flow analysis, such as the one discussed above, can help you to better negotiate the timing, amount, and security of contingent consideration in a deal. Mistake #3 – Speaking with or seeking only one prospective buyer You may have already been approached by prospective buyers for your company, be they competitors, strategic buyers, or private equity groups. While such offers may seem tempting, especially when you think about the fees involved in bringing in merger and acquisition specialists to help you more broadly market your business, we recommend against considering only one offer. In our experience, a single buyer rarely offers the highest purchase price or most advantageous terms to the seller, simply because the

– Courtesy Wells Fargo Business Advisory Services

The advantages of provider-sponsored health plans by Garry Maisel, President and CEO of Western Health Advantage

As the CEO of Western Health Advantage, I’m very aware businesses in the small group market want to control costs. One trend I’ve seen is many small groups moving from a PPO model to an HMO platform due to competitive pricing. Also, small groups are purchasing more HSAqualified plans or high-deductible plans coupled with reimbursement arrangements or other wrap products to mitigate the out-of-pocket exposure of plan participants. Small businesses often don’t have robust Human Resources departments, so they rely on knowledgeable broker consultants more than ever to convey the comparative values of the various health plans and compliance mandates. A successful broker will have good relationships with carriers; brokers and carriers should communicate well with each other so all the details of plans are understood. Armed with this knowledge, brokers can suggest superior health plan solutions for each client’s specific needs. I like brokers who are informed and think beyond current market constraints. For example, brokers need to understand and promote consumerism as the market shifts toward that direction. Employers and consumers have become more empowered and sophisticated about

demanding more from their healthcare partner. ACO-type HMO models are well-suited to this task, as everyone – health plan, hospitals, physicians, employers and consumers – has skin in the game. Also, today’s consumers and employers want more information on wellness programs from their healthcare partner. Improved wellness engagement heightens morale and keeps employees healthy and on the job, which decreases absenteeism and improves production and profits. Here's why I think provider-sponsored health plans are a good choice for small businesses: 1. Provider-sponsored health plans strive to keep the costs of their services in line with the prices set by providers – something employers seeking affordable health plans appreciate. 2. Our rates are community-based, rather than utilization-based, which keeps premium costs lower than they otherwise would be. WHA spends more than 90 percent of each premium dollar on health care costs and quality improvement activities for our members.

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Financial Services & Insurance Talent, technology, and security: business considerations for 2018 – Robert Lucchese, Senior Vice President and Market Manager, Business Banking, Bank of America

What are some of the greatest opportunities and considerations midsized of new technologies consist of a human-technology partnership, companies are facing as we enter the second half of 2018? As a commercial resulting in safety benefits and greater employee effectiveness. PricewaterhouseCoopers notes, “Having hands-free access to rich banker here in Oakland, my clients tell me that they remain under pressure to attract and retain top talent. Technology disruption is also hitting every information, schematics, videos, pictures, instructions, etc., could improve the performance of more than 110 million deskless workers industry and has the potential to create a competitive threat or an opportunity for growth. As we’ve seen in the news, business leaders have in the world.” Taking advantage of new technologies to optimize been forced to confront vulnerabilities associated with cybersecurity and to business processes is a powerful approach for the next year. act to protect their business. Here are some insights for midsized companies • Business Protection: Top of mind among many business leaders is from my team at Bank of America Merrill Lynch. having a cybersecurity solution that will protect the assets of their LO working through session Fire Chief DarinBusiness White, and Policecan Chief business. leaders learn more about fraud prevention • Talent: With three percent unemployment in Oakland, retaining and exercises here. Another important step in protecting a business and its acquiring top talent is the lifeblood of a business, and health care benefitsAnneresources Kirkpatrick legacy is to engage in succession planning, which means proactively can serve as a significant differentiator, as well as a cost consideration. thinking about succession plans not only in the case of CEO retireRising health care expenses and the imminent Cadillac Tax in 2020 have ment but also in the case of a sudden death, sale or other ownership put pressure on employers to explore high-deductible health plans; at the change. same time, employees are now shouldering more of the costs of their healthcare. Providing tools and resources to help employees understand the Taking stock of the changing landscape, there are myriad opportrue benefits of their health savings and investment options is an important tunities for companies to make the most of their resources. Major takeaways for the coming year are differentiating a business through strategy to show the value of a business’s investment in healthcare and education and training around employee health care benefits, talent retention. upgrading and optimizing business processes with new technologies • Tech Disruption: Embracing new technologies such as artificial intelligence, AR/VR and robotics can help companies streamline business and protecting business assets through cybersecurity and succession planning. processes and help employees work more efficiently. While employees may be sensitive about the potential for artificial intelligence (AI) to Author Robert Lucchese can be contacted at 510-267-3776; replace them, a good deal of research is showing that popular applications

How to hire an advisor for your 401(k) plan by Scott Lummer, PhD, CFA, Savant Investment Group

Here’s a business conundrum. Ninety-four percent of businesses state that a 401(k) plan drives recruitment and retention. And yet, ask the typical employee to evaluate their 401k plan, and the best response you are likely to get is “meh.” I think I know the reason – only 14 percent of 401(k) plans use an investment advisor that can maximize the value to the employees of a retirement plan. Leadership training. I'll describe how using a particular type of advisor, specifically a 3(38) advisor, can do the following: • Improve employee satisfaction with their plan • Reduce liability for the employer • Reduce the workload of your HR team • Lower the overall cost of the plan (even after including the advisor's fees) Why aren't your employees excited about your plan? Suppose you put together a health plan with only the following two attributes first, employees could choose only medications on a list pre-determined by their employer, and second, the plan offered no specific medical advice through a doctor about which of those medications they should use. That plan would be very unpopular (also, illegal). And yet that’s how most 401(k) plans are constructed. The employer, through an investment committee, picks the funds that will be in the plan – perhaps with

some guidance from an outside party, whose recommendations might be biased – and then leaves it up to the employees to choose which funds they want to use. That leads to confusion and dissatisfaction with the plan. Education helps solve the problem, but most employees truly don’t want much education. They simply want someone to tell them Scott Lummer, PhD, CFA how to invest. A 3(38) advisor (the Savant Investment Group term comes from the section of the law that requires companies to act as a fiduciary) is an entity who takes on the fiduciary responsibility of choosing the best funds available for the plan. Moreover, most 3(38) advisors also give specific advice to the employees, often providing recommendations tied to the employeesí retirement date and attitude about risk. Hiring a 3(38) advisor who provides specific recommendations can lead to higher participation rates, greater savings levels, and more satisfaction about the plan. Should you be concerned about liability? If you’re worried about the company’s, or your personal, liability in offering a 401(k) plan, you’re not alone. A survey by Cerulli Associates found that litigation is the top fear among companies offering a 401(k) plan. There's a

good reason more 401(k) plans are being sued by their employees. The good news is that hiring a 3(38) advisor can significantly reduce a planís liability, because that advisor acts as a fiduciary. What's with the f (fiduciary) word? I've used the term fiduciary in each of the last two paragraphs, so let me define the term. A fiduciary, according to the Department of Labor, means acting solely in the interest of plan participants and their beneficiaries and with the exclusive purpose of providing benefits to them. That's all there is to being a fiduciary. If you hire an investment advisor, and they're unwilling to serve as a fiduciary, you should ask yourself why you'd take advice from someone who isn't committing to act in your best interests. Why would an advisor not want to be a fiduciary? Perhaps they earn commissions on trades – in that case, they are motivated to buy and sell funds, which might not be in the best interests of the plan. Or, they might have shared fee arrangements with a mutual fund company, in which case they'd be motivated to buy funds that earn a high fee, which is the opposite of being in the best interest of the plan. Finally, they might not do the research required to make decisions in the best interest of the plan, and are unwilling to take on the risk of being a fiduciary. Regardless of the reason, you should question how valuable the advice is if they're not willing to stand behind it. In 2016, the Department of Labor announced the Fiduciary Rule, which essentially would require all Continued on back page

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Financial Services & Insurance Life Insurance for your business – Ruth Stroup, Farmers Insurance

Did you know more people today get their life insurance from their employer than own a personal policy? According to a 2017 LIMRA (Life Insurance and Market Research Association) study, 108 million people were covered by an employer plan, versus 102 million people covered by a policy they personally own. That’s great news for W2 employees, but what about the rest of us self-employed, entrepreneurs, and retired folks? We need to both educate ourselves about the uses of Life Insurance, as well as learn about the types of coverage available to help us plan and prepare for the future. Why such an emphasis on the uses of Life Insurance? It’s been my experience as an Insurance Professional that people underestimate the value and flexibility Life Insurance provides business owners, entrepreneurs, and their families. You can use it as loan collateral, to reward a highly valued employee, as part of a retirement plan, and to provide much needed capital after the death of an owner or key employee. Recently, I met with a business owner whose partner had passed

away in the prior year. Both partners had significant investment in their company, and both had company paid life insurance. Both named their spouse as beneficiary of their life insurance policy. Let’s call this the Employee Benefit approach. Neither policy named the business as a beneficiary – what we call the Key Man approach. The surviving partner was really struggling to manage the business, whereas in the past, the partners had divided the workload based on interest and expertise. Now, the remaining owner had to get up to speed and make a number of really difficult decisions to prevent the business from going bankrupt. A life insurance benefit to the business would have provided the business with time to reorganize, and give both partners – and their families – a more secure financial future. Over the years as an agent, I’ve come across stories that were just the opposite. Owners who had robust life insurance programs that provided for both the business and the family became businesses that thrive into the next generation. To learn more about protecting your family and your business with Life Insurance, contact Ruth Stroup, Farmers Insurance, 510-874-5700, or

2018 Mid Year Economic Update

Jobs, new construction picking up in Oakland East/Bay – Mark Vitner, Senior Economist, Wells Fargo Securities

Economic activity ramped up in Oakland during the first half of 2018, even as overall job growth appears to have moderated. The influx of new businesses and residents in Oakland is being driven in large part by the lack of affordable office space and housing in San Francisco and the Peninsula. Many of the businesses seeking space are in the healthcare, professional services or the non-profit sectors, which have considerably less wiggle room to deal with San Francisco’s soaring rents. Tech firms are also increasingly finding their way to Oakland, as employers are following workers that have settled in the East Bay looking to avoid increasingly difficult commutes. The East Bay is welcoming a wave of businesses and residents seeking more affordable offices and housing. The improvement is highly visible, as it has set off a surge in commercial and residential construction over the past year. Office space has also tightened, with vacancy rates for class A space falling to just 6 percent, and demand for creative workspaces spurring a great deal of redevelopment activity. Residential construction has also increased, with demand for apartments setting off a wave of development in downtown Oakland and near and around transit hubs throughout East Bay. While development has picked up, hiring actually moderated during the first half of 2018. Employers added roughly 22,000 new jobs over the past year, based on data through the first five months of the year. That gain translates into a 2 percent pace, down slightly from the past few years. Part of that slowing is simply due to the tighter labor market, which has seen the unemployment rate fall 0.7 percentage points over the past year to 2.7 percent. Construction has accounted for about one quarter of the rise in payrolls over the past year and builders would likely have hired even more workers if they could have found them. Hiring has also picked up in professional and technical services, primarily reflecting the region’s growing tech sector. Healthcare and social assistance is another key growth area, with the latter category accounting for much of the growth over the past year. The East Bay has long served as a relief valve for the San Francisco Bay Area and has tended to see growth take off later in the business cycle, as businesses and residents seek more affordable locations. While the recent pickup in growth is welcomed, the influx of new

residents places even more pressure on affordability issues, as Oakland tends to have a larger base of mid-skilled and lower-skilled occupations paying more modest wages than San Francisco or the Peninsula. Oakland’s role as a relief valve is constantly evolving, however, and a continued development of entertainment venues and influx of restaurants and bars is making the city more of a magnet for new businesses and residents in its own right. The addition of some 6,000 apartment units in downtown Oakland is certain to add to the region’s growing allure, and will also help draw more employers to the area. In the very near term, however, payroll growth is likely to moderate, as the tightening labor market makes it more difficult for employers to hire the workers they need.

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Legal Updates Donahue Fitzgerald examines impact of recent Supreme Court opinion

New "ABC Test" for classifying independent contractors Nonprofits beware. On April 30, 2018, the California Supreme Court issued an opinion making it difficult to use independent contractors to conduct your essential programmatic activities. The case – Dynamex Operations West, Inc. v. Superior Court – is aimed at making it harder for companies like Uber and Lyft to use independent contractors, but the breadth of the Court’s ruling extends beyond the Gig Economy, impacting every industry, including the nonprofit sector. In the Dynamex Operations West case, the California Supreme Court adopted the ABC Test, a narrow standard for determining whether a worker is an employee or an independent contractor for wage and hour purposes (e.g., whether the worker is entitled to overtime compensation). The ABC Test presumes that every worker in California is an employee, and the burden is on the organization to prove otherwise. To comply with this new ruling, the organization must demonstrate that all

three factors are met: A. The worker is free from the control and direction of the hirer in connection with the performance of the work, both under the contract for the performance of such work and in fact. B. The worker performs work that is outside the usual course of the hiring entity’s. This is a challenging standard to meet and it will impact nonprofit organizations. For example, many nonprofit youth sports leagues rely on independent contractors to serve as referees, coaches, and judges. A tutoring organization may have a long tradition of retaining tutors as independent contractors. Many nonprofit organizations also outsource essential overhead needs such as bookkeeping to independent contractors. In light of Dynamex Operations West case, it is important to review these relationships to ensure they meet the ABC test, revise existing independent contractor

Donahue Fitzgerald adds to firm

Wendel Rosen names new managing partner Wendel, Rosen, Black & Dean LLP, the largest law firm in the East Bay representing businesses throughout the Bay Area and the state, has named Daniel Rapaport its new managing partner. Rapaport served as firm wide managing partner from 2008 to 2014, and succeeds Richard P. Waxman, who continues to focus on his business practice at the firm following his tenure as managing partner. "I look forward to upholding our Daniel Rapaport status and tradition, as well as moving the firm forward as we continue to help shape growth in the East Bay. It is really fun to work with new generations, including tech-savvy millennials, as we build out a remarkably talented, diverse team of attorneys,” said Rapaport. “We foster a strong firm culture that promotes our enduring commitment to client service, and each other. We provide our attorneys a platform to grow their practices and, most critically, to collaborate and be proactive in addressing clients’ evolving

agreements, and potentially re-think operations. Failing to do so could create significant exposure, including liability for unpaid taxes and penalties, as well as damages arising from violations of state and federal laws governing employee compensation, benefits, and working conditions. About Donahue Fitzgerald LLP Donahue Fitzgerald LLP is a full-service law firm with more than fifty attorneys located in three Bay Area offices in Oakland, Walnut Creek, and Larkspur. Donahue Fitzgerald provides legal advice and representation in all aspects of business and corporate law, employment, intellectual property, real estate and construction, franchise, and tax, as well as trusts and estates and litigation. The firm was founded in 2014 with the merger of two of California's oldest and venerable law firms, Donahue Gallagher Woods LLP and Fitzgerald Abbott & Beardsley LLP.

needs.” One of the firm’s senior litigators, Rapaport has vast experience handling complex business litigation matters on behalf of small and large companies, high-net-worth individuals, distributors, real estate companies and public entities. He represents individuals in complex estate and trust disputes. He is called upon to represent shareholders, officers and directors of closely held agricultural, real estate, manufacturing and technology companies that have internal conflicts, and he has represented manufacturing companies in unfair competition, patent infringement and trade secret theft matters. Rapaport also assists companies with compliance regarding Proposition 65 and advertising and regulatory laws. Active within the legal community, Rapaport has served as the Settlement Conference Commissioner for the San Francisco Superior Court’s Volunteer Settlement Project since 1985, and as a Judge Pro Tempore since 1988. He earned his J.D. from the University of California, Davis School of Law (1975) and his B.A. from the University of California, Berkeley (1972). page 18

Priscilla N. Hatton joins Donahue Fitzgerald LLP as a Trusts and Estates, Tax, and Business and Corporate Associate. Her Trusts and Estates practice focuses on estate and tax planning, trust administration, probate law, and general business matters. Her busi- Priscilla N. Hatton ness practice consists of corporate formations and governance matters, contract and lease review, franchise agreement drafting and review, cannabis operational matters, and corporate conversions and restructuring. Priscilla received her undergraduate degree from California Polytechnic State University, San Luis Obispo, and her law degree from University of California, Berkeley, School of Law. Michelle E. Hernandez joins as a Business and Corporate, Nonprofit, and Real Estate Associate. She advises clients on various aspects of corporate formation, governance, and compliance for small businesses and start-up Michelle E. Hernandez companies; private securities offerings; incentive compensation plans; commercial contracts; corporate conversions and restructurings; terms of use and privacy policies; nonprofit operational matters; and commercial real estate matters. Michelle received her undergraduate degree from University of California, San Diego, and her law degree from University of California, Hastings College of Law.

Brooklyn Basin's 3,000 residential units will be home to thousands of new residents when completed.

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Wells Fargo education, athletics, arts Linked Learning Continued from page 3 ANNUAL AWARDS LUNCHEON AD/Noms grants due September 30, 2018 Wells Fargo is inviting Bay Area schools to apply for $100,000 in grants by Sept. 30, 2018 through its “Step Up to the Plate for Education” grants program. More than $1.2 million has been donated through this program over the past 15 years. Wells Fargo and KNBR have partnered once again with Brandon Crawford, shortstop for the San Francisco Giants, to support Step Up to the Plate for Education. Together, $100,000 in grants are made to help youth education locally with sports, art or community projects. All submissions must be received by 11:59pm Sunday, September 30, 2018. KNBR will review submissions and select grant recipients and amounts. Once the schools are selected, the grant recipients will be notified in early November, 2018. To be eligible, schools must be K-12, located in Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, Sonoma, Santa Cruz, San Joaquin, Mendocino, Lake, Humboldt, Butte, Shasta, Tehama, Yolo, Sutter, and Colusa counties. Visit

Preparing students for IT, Computer Science – Mark Butler

The East Bay Information and zations such as TekSystems and Robert Half International provide information Communication Technology Partnership is an industry-led, on local and regional occupational trends. Tech companies, including community supported organization with a focus on ensuring Popsugar and MuleSoft, represent the a talented and prepared future IT talent needs of developer driven organizations. Partners like Navis, Chevron, and Computer Science workKaiser and Wells Fargo provide expertforce. ise from the business IT operations perThe Oakland Chamber has spective. Community partners including been convening and coordithe Center of Excellence, East Bay nating the Partnership since November of 2017. During that Works, The Oakland Chamber of Comtime the Chamber has provided merce, the East Bay Leadership Council and the East Bay EDA provide additia Partnership Lead who has worked with the EBICT Steering onal resources including data, workforce intelligence, and communication infraCommittee, and industry and community partners to map an structure. The strategy guiding the Partnership organizational direction and effort is grounded in the philosophy that partnership strategy. a prepared, diverse and inclusive workThe EBICT has 28 current industry partners, and over 40 force serves the interests of business, community partners from CBOs, community health and regional prosEducation and Government. The perity. Partnership has identified industry participation with educators and training providers as the biggest need in the ongoing development of ‘career pathways’ in the Bay Area. In an effort to broaden and amplify industry input, the EBICT has worked to aggregate and disseminate internship opportunities for the region’s students and trainees, provide inventories of necessary communication and interpersonal skills, and advise educators and training providers on program and curriculum development. The current roster of industry partners has the range and depth to function as a regional advisory resource. Large tech services and talent recruitment organi-

After a six-week program, participants will demonstrate skills necessary to conduct energy and healthy home audits to local businesses, and deliver energy efficiency projects from start to finish using National Institute of Building Science (NIBS) and Environmental Defense Fund curriculum standards. Participants receive an energy auditor apprentice certificate with the potential to continue with a career in energy efficiency and sustainability. In an attempt to build a future workforce, the program was developed in response to local environmental needs, in partnership with, a local energy efficiency company. Another energy partner, SunPower, hosted a 1-week Solar Energy Academy July 9-13. East Bay high school students receive $150, and free lunch for participation. Students traveled from Oakland to CSUEB's Concord campus to learn about careers in renewable energy. While there, students collaborated on teams as a solar start-up company, utilizing hands-on activities, in-field visits and lectures to design residential systems. The experience culminated in a pitch style presentation. With programs like these, the future in Oakland is looking very bright (and UV Protected)!

With gratitude Continued from page 10

and promote best practices; all while continuing to align resources with altruistic values to ensure a more profound and sustainable impact that contributes to the long-term well-being of Oakland. In carrying out our Chamber Board responsibilities, we remained mindful of the diverse needs and opportunities provided by well over 30,000 Oakland firms, and with most contributing in various ways to serve greater than 400,000 residents of our City. Billions of dollars move through our local economy because most of these firms provide key assets secured by an ever-increasing number of consumers. From health and wellness, international trade, transportation and logistics, telecommunications and media, legal firms, hospitality and hotels, education, arts and culture, utilities, industrial and advanced manufacturing, construction and engineering, technology, office, retail, real estate, or sports and entertainment — just a few of the many categories — our businesses enable the city to sustain its economy while building its capacity to thrive. My sincerest gratitude to each member of our Chamber Board of Directors, our Chamber CEO and staff, and our broader business and leadership community for your work on behalf of ALL of Oakland.

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Making a difference

Thinking About Philanthropy – Marty Dutch, Vice President, Philanthropy Services, First Foundation Inc.

"I probably should," is an answer I hear quite often when I ask, "Are you serving on a nonprofit board?" My title – VP Philanthropic Services – opens up the dialogue with strangers on airplanes, and I do feel like an evangelist for the nonprofit sector. My motivation comes from the transformation I have seen in people who add nonprofit work to their lives. In my role at First Foundation, I lead our Supporting Our Communities initiative. We offer 40 grants to nonprofits every year. Up to 40 organizations are awarded $5,000 each, and 20 of them receive up to 20 hours of pro bono consulting. We are starting our 6th year and reflecting back, having worked with so many amazing organizations, I would like to make a case for philanthropy. Why Philanthropy? • Using your talents and strengths for a cause feels good (it is OK to admit that). • The circle of friends you meet in this work care about something bigger than themselves. • Learning about causes changes to your perspective. It is much harder to complain when you are helping someone navigate homelessness, hunger, or health issues. • Your "no big deal" talent is a big deal to nonprofits – and they need you. • Philanthropy can be one of the safest ways to begin preparing your heirs for wealth. "How do I do it?" You are not alone if you have set an intention to get involved but don't know how. The first step is to identify the area of work you would like to focus on. Not obvious? Ask yourself, "What makes me sad when I see it? What do I wish was better?" After you identify your area of focus – for example, veterans, children at risk, animals, community issues, health – the next step is to ask friends and colleagues where they serve. Our Philanthropy Services team can also help you find a wonderful organization. Making the first step. Connecting with the organization and offering your help is easier said than done. I say that because I don't want you to get discouraged. Sometimes, like dating, it takes a few introductions to find the right fit. Web sites often display open volunteer opportunities, and calling the organization directly to see where you can be most valuable is also helpful. Need to be braver? Take a friend with you. "Is it worth it?" • Health benefits. According to a

study published in the International Journal of Psychophysiology, people who gave social support to others had lower blood pressure than people who didn’t. Supportive interaction with others also helped people recover from coronary-related events. • Living longer. According to a University of California, Berkeley study, people who were 55 and older who volunteered for two or more organizations were 44 percent less likely to die over a five-year period than those who didn’t volunteer – even accounting for many other factors such as age, exercise, general health, and negative habits (i.e., smoking). • Feeling happier. When researchers from the National Institutes of Health looked at the functional MRIs of subjects who gave to various charities, they found that giving stimulates the mesolimbic pathway, which is the reward center in the brain – releasing endorphins and creating what is known as the “helper’s high.” The Philanthropy Services Team at First Foundation is ready to help you with your philanthropic journey wherever you would like to begin. We recommend starting with a conversation, and a cup of coffee. Contact the Philanthropy Services Team,

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New Member Profiles

Rockridge Health Benefits Our job is to take the stress out of offering health insurance to your employees and their families. Health insurance isn’t just about numbers. It’s key to employee retention and job satisfaction. It’s about the health and wellbeing of everyone at your company. Founded by Jonathan Greer, Rockridge Health Benefts is a full-service insurance brokerage with nothing but 5-star reviews, representing all of California’s top health insurers, including Blue Shield, Anthem Blue Cross, Health Net, Aetna, UHC, and Kaiser. We also represent top-tier, A-rated workers comp carriers that will compete for your business, saving you money on this must-have coverage. We have strategies that will actually reduce your health insurance costs. In addition to businesses, we can serve individuals and families seeking Covered CA insurance, as well as dental, vision, travel, and long-term care insurance. We are experts at navigating the Covered CA website, making sure you are getting every federal subsidy dollar available to you. Visit Cityteam is one of the largest faithbased non-profit organizations in the Bay Area serving the needs of the poor, hungry, and homeless in our community. Our programs focus on equipping clients with not just basic needs, but also the resources, life skills, education, and counseling service they need to achieve long-term self-sufficiency. With the ever-soaring cost of living and the gap in available affordable housing, we are seeing people who ten years ago may have been able to live comfortably in the area now being affected by food insecurity, and even homelessness. We know breaking the cycles of poverty and bringing someone out of homelessness requires a long-term commitment. This is why we have yearlong residential restoration programs for men, to help them work on emotional wellness as well as education, career path, and permanent housing solutions. Cityteam is funded by individuals, companies, churches, and foundations. We offer many opportunities to be involved and volunteer in our programs and welcome your partnership. Visit

ICSI, genetic testing, and advanced reproductive surgery). Peter Klatsky, MD, MPH and Nam D. Tran, MD, PhD, CoFounders, are both award-winning, dual board-certified physicians with Board Certification in both Obstetrics and Gynecology and Reproductive Endocrinology and Infertility. Dr. Debra Minjarez, an award-winning leader in Reproductive Medicine for over 17 years, heads up the Oakland location and is dual-board certified in Obstetrics and Gynecology and Reproductive Endocrinology and Infertility. All our physicians have been published multiple times in leading medical and science journals. Spring Fertility has three Bay Area locations: San Francisco, Oakland, and Redwood City. Visit Holt Graphic Arts, Inc. For 65 years Holt Graphics has been serving the Bay Area with high quality printing and excellent Customer Service! We've built our reputation by going the extra mile. We believe in real personal service, dedication to quick delivery and competitive pricing. Simple or complex, short runs or long runs. We deliver on time and on budget. As one of the Bay Area's most complete printing resources with 60+ years of experience, we will get your project done right and keep you updated every step of the way! Please contact our office at (510) 533-5452, or email Layla at: for quotes and questions. Visit to learn more about our award-winning company!

Western Health Advantage Bay Area employers have an opportunity to receive outstanding health-care at an affordable cost, thanks to Western Health Advantage's recent expansion. WHA offers HMO benefit plans for employer group health coverage. In partnership with Cano-py Health, WHA's service area expanded to San Francisco, Alameda, Contra Costa, and San Mateo. This brings WHA's coverage to 13 Northern California counties, with a provider network of more than 5,800 doctors in eight Spring Fertility Our team believes everyone medical groups, and 25 hospitals and major medical centers. has a unique path to parenthood. With this core Western Health Advantage is a non-profit HMO health plan founbelief, Spring was founded by leading physicians with the goal of redefining the reproductive and fertility patient ed in 1996 in Sacramento by doctors and other health care providers. The WHA network includes medical groups, hospitals, medical cenexperience to improve comfort, communication and care while advancing ters, clinics, and other providers throughout the service area. Custoscientific excellence. We empower our patients to go after their dreams. Spring has the most advanced diagnostic, surgical, and medical equipment mer service, affordability and access to quality care are WHA's guiding principles. WHA is a high-quality choice for local business that enables us to maximize patient outcomes with a state-of-the-art owners seeking affordable, responsive health coverage for their laboratory that offers both fertility preservation (egg, sperm, embryo, and employees. Visit testicular and ovarian tissue freezing) and fertility treatments (IVF, IUI,

Welcome New Chamber Members Aurum Preparatory Academy 1034 66th Avenue Oakland CA 94621 (415) 763-8947

Department of Rehabilitation 1515 Clay Street, #119 Oakland CA 94612 (510) 231-8718

Rockridge Health Benefits 2863 Birdsall Avenue, Unit A Oakland CA 94619 (510) 547-7123

Bar Shiru 1611 Telegraph Avenue, Suite 100 Oakland CA 94612 (415) 606-4780

Holt Graphics 800 Kennedy Street Oakland CA 94606 (510) 533-5452

Spring Fertility 80 Grand Avenue, #300 Oakland CA 94612 (415) 964-5618

CityTeam Oakland 722 Washington Street Oakland CA 94607 (510) 452-3758

MacArthur 76 4276 MacArthur Boulevard Oakland CA 94619 (510) 735-8193

Western Health Advantage 2349 Gateway Oaks Drive, Suite 100 Sacramento CA 95833 (916) 563-2203

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CHAMBER CALENDAR All events are held at the Chamber offices, 475 14th Street, Oakland, unless otherwise noted. Call 510.874.4800, or visit to confirm dates and times. Meetings are open to all Chamber members. Where applicable, specific event costs and/or fees are noted for Chamber members and non-members.

July 27 | Inside Oakland

▶ 8:30 AM – 10:00 AM Exploring the Tuff Shed Cabin Community Model. Free for Chamber members; $15 for nonmembers. Contact Aly Bonde,

EXECUTIVE COMMITTEE Board Chair ZACK WASSERMAN Wendel, Rosen, Black & Dean LLC MARK EVERTON Visit Oakland DAN COHEN Full Court Press BENJAMIN HARRISON Colliers International

KENNETH MAXEY Comcast JACKIE RAY The Clorox Company MANAN SHAH Gensler ELÑORA TENA WEBB, Ph.D. Signature Solutions Corporate Results

BOARD OF DIRECTORS ALICIA BERT Pacific Gas & Electric Co. DAREN CHAN AT&T RAYMOND CONNELL Holland Partner Group MICHAEL L. HESTER McGuire and Hester DEBRA JONES Peralta Community College District PAT KERNIGHAN Former Oakland City Councilmember PAMELA KERSHAW Port of Oakland RICH KINNEY Matson MICHAEL LEBLANC PLaYT GEORGE LOW California State University, East Bay KEN LOWNEY Lowney Architecture ROBERT LUCCHESE Bank of America

JIM MACKSOOD Alta Bates Summit Medical Center WADE MARTIN Oakland Athletics ED McFARLAN JRDV Urban International

August 1 | Business Referral Network

▶ NOON – 1:30 PM $10 for Chamber members; $15 for nonmembers. Contact

18 | A's Neighborhood Day

▶ 1:05 PM Houston Astros vs. A’s. Tailgate at 11:00 AM in "A" Lot. $32 Field Level; $22 Plaza Level. $5 of every ticket sold benefits Alameda County Community Food Bank. Contact Grace Lunardi,

23 | #OAKProud Happy Hour: John Muir Health

▶ 5:30 PM – 7:30 PM Located at John Muir Health/UCSF Health Berkeley Outpatient Center. Free for Chamber members; $15 for nonmembers. Contact Grace Lunardi,

24 | Inside Oakland - Back to School

▶ 8:30 AM – 10:00 AM Free for Chamber members; $15 for nonmembers. Contact Aly Bonde

September 5 | Business Referral Network (BRN)

21 | Inside Oakland

▶ NOON – 1:30 PM

▶ 8:30 AM – 10:00 AM

$10 for Chamber members; $15 for nonmembers. Contact

Free for Chamber members; $15 for nonmembers. Aly Bonde,

12 | Economic Development Forum

27 | #OAKProud Happy Hour: East Bay Regional Park District

▶ 3:00 PM – 4:30 PM

Free for Chamber members; $15 for nonmembers. ▶ 5:30 PM – 7:30 PM For info, contact Aly At Temescal Beach House. Grace Lunardi,

12 | Nonprofit + Small Business Fair SAM NASSIF Creative Hospitality Group DENISE PINKSTON TMG Partners DENISE PIPER Wells Fargo JENNIFER SCANLON Kaiser Permanente KARIN SCHRADER CIM Group ADAM SIMONS Schnitzer Steel Industries DAVID STEIN Donahue Fitzgerald LLP ANGELA TSAY Oaklandish

▶ 4:00 PM – 7:00 PM

28 | Oaklanders Talk Tech

Located at Scott’s Seafood Grill & Bar. For tickets and sponsorship info, contact Grace Lunardi

▶ 8:00 AM – 10:00 AM Located at Pandora. For tickets/sponsorship info, contact Grace,

October 3 | Business Referral Network (BRN)

10 | Economic Development Forum

▶12 noon – 1:30 PM

▶3:00 PM – 4:00 PM

$10 for Chamber members; $15 for nonmembers. For info,

Free for Chamber members; $15 for nonmembers. For info: Aly Bonde,

5 | East Bay Women in Business Awards Luncheon

19 | Pulse of Oakland Poll Breakfast

▶11:30 AM – 1:30 PM

Located at Yoshi’s. $75 for Chamber members; $85 for nonmembers. For tickets and sponsorship info, Grace Lunardi,

Located at Scott’s Seafood Grill & Bar. $65 for Chamber members; $75 for nonmembers. Registration/networking 11:30am; lunch, program and panel, 12 noon - 1:30pm. For tickets and sponsor info, contact Grace Lunardi,


The mission of the Oakland Metropolitan Chamber of Commerce is to secure the economic future of our community, and to enhance the quality of life in the city of Oakland.

OAKLAND BUSINESS REVIEW OBR Oakland Business Review (ISSN 1092-7220) is published bi-monthly by the Oakland Metropolitan Chamber of Commerce, 475 14th Street, Oakland CA 94612-1903. Membership dues include subscription. Periodicals postage at Oakland CA. Contents may not be reproduced without permission. POSTMASTER: Send address changes to OAKLAND BUSINESS REVIEW, 475 14th Street, Oakland CA 94612. Editor in Chief | Julia Lehman Advertising Sales | Design/Production | BLACK INK page 23

▶8:00 AM – 10:00 AM

26 | Inside Oakland

▶8:30 AM – 10:00 AM Free for Chamber members; $15 for nonmembers. Contact Aly Bonde,

Provider-sponsored health plans Oakland Zoo's California Trail opens Continued from page 14 to public 3. Providers are reimbursed based on the quality and value of their medical care instead of on the volume of their services. 4. Provider-sponsored health plans support a robust network of services – for WHA this includes major hospitals and medical centers and thousands of local doctors and specialists from several medical groups – which leads to developing strong relationships with our providers. 5. Provider-sponsored health plans are members of and support their communities. As such, provider-sponsored health plans try to improve the health and wellness of the people they serve. We serve our communities by providing affordable, quality health care to our members and supporting the doctor-patient relationship. 6. The brand is important for provider-sponsored health plans. WHA has been a health plan for over 22 years and our brand is distinctive and strong – we love being local and providing quality care. WHA is a non-profit HMO health plan founded in 1996 by doctors and health care providers. We are a non-profit, provider-owned organization focused on providing quality, affordable access to care in our communities. Over 5,000 businesses in Northern California agree with me the WHA model is a good choice for their health coverage. For more information about WHA, call Group Sales at 888.499.3198 or visit

Chamber members broke records Continued from page 11

hospitals to train 25 of their housekeeping and janitorial staff to enter the health care pathway. Oakland hosted over 3.7 million visitors last year and generated $827 million in total business sales. A new record was set with Oakland’s tourism supporting over 7,110 jobs and a record employment income of over $271 million. • TMG Partners executives and staff together have served with more than 30 civic organizations improving life in the Bay Area and addressing housing, transportation, poverty, homelessness, health care, and education – including serving on the boards of the following Oakland organizations: Art Murmur, The Vincent Academy in West Oakland, Highland Hospital, the Uptown BID, the Downtown BID, Head Royce School, and the Oakland Chamber of Commerce. • RAD Urban has moved 75 people into completed housing units in Oakland this year, and are currently under construction on 250 more housing units. Also, in January RAD Urban had 93 employees. Today, they have 140, and they plan to hire another 60 by September 2018. • The U.S. Department of Education ranked Samuel Merritt University No. 1 in highest salaries for undergraduate alumni in all of California. • PG&E has been named the “Greenest Utility in the Country” for the fourth straight year by Newsweek Magazine. • Between 1986 and 1928, eighteen separate water ‘works’ (such as the Piedmont Springs Power and Water Co., and Sausal Water Company) transitioned into the East Bay Municipal Utility District. We’ve been serving the East Bay 24/7 ever since. • The Unity Council, working in partnership with East Bay Asian Local Development Corporation (EBALDC): The Fruitvale Transit Village Phase II-A project Casa Arabella has begun! Casa Arabella will provide 94-units of transit-oriented affordable housing. • Uber currently operates in more than 700 cities across 70 countries. More than 2,000,000 people drive on our platform. • Full Court Press – always a dog friendly firm – now has two dogs employed - both named Charles. BONUS FUN FACT: Full Court Press has worked with clients in each of the nine Bay Area counties to affect social change. • Z Hotel in Jack London Square has completed all guestroom bathrooms renovations in the first quarter of 2018, while exceeding sales year after year. • Alameda Health System has been supporting health care in Alameda County for over 25 years!

Dr. Joel Parrott, President and CEO, Oakland Zoo, presided over the opening of the 3-year, $75 million, 56-acre expansion of the zoo, which more than doubled its size. The Trail is home to eight native California animal species including a new jaguar, grizzly bears, bald eagles, gray wolves, and American bison, among others. Visit for additional information.

How to hire an advisor for your 401(k) plan Continued from page 16

investment entities who served 401(k) plans to act as a fiduciary. Most large investment firms lobbied heavily against the rule, and after a new Secretary of Labor and some court challenges, the Fiduciary Rule has not taken effect, and is unlikely to do so in the near future. How important is the 3(38) status? If you're concerned about liability and unbiasedness, using a 3(38) advisor is of critical importance. A 3(38) advisor assumes all fiduciary liability for the investment recommendations. Other advisors serve as a co-fiduciary, or take on no fiduciary responsibility. Most advisors for 401(k) plans state they will not serve as a 3(38) advisor, and then claim that the extra amount they would charge is not worth it for the client. We can't speak for all 3(38) advisors, but we do not charge any more for taking on that fiduciary responsibility. In our opinion, an advisor should always act as a fiduciary. What about costs? According to the Investment Company Institute, the average fee for an equity mutual fund is 1.3 percent per year. I can't speak for all 3(38) advisors, but the average fee for an equity mutual fund in one of our typical clientís plans is between 0.2 percent and 0.3 percent, and even for our smallest 401(k) clients, our typical fee is much lower than that difference. Hiring an advisor will probably lower the overall fees paid by the plan. And return performance? If you want to really get the ego of an investment advisor going, ask them about their performance. Obviously, we believe we improve overall investment performance for our clients beyond what they can do themselves. That would be the same for all advisors. A good advisor will continually report their performance relative to various benchmarks, so you can easily assess their investment performance. I'm a busy person, do I have time to hire an advisor? Most of our clients tell us they save a great deal of time by hiring an advisor. They need not concern themselves with choosing mutual funds or answering employee questions about investing. Moreover, the right advisor can work with the other entities involved with the plan, such as record keepers and third-party administrators, to provide a single implementation interface. Summary There are many advantages of using a 3(38) advisor, including lower overall costs, offsetting some of the HR workload, and reduced overall exposure. All of those are important, and can make senior management more comfortable. But in my opinion, the most important motivation is to make this type of 'benefit' plan a true benefit. If employees are more likely to participate in the plan, save more for retirement, and feel better about their future, you will have a 401(k) plan of which you can be proud.

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Profile for Oakland Chamber of Commerce

Oakland Business Review July/August 2018  

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