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JULY 2014



KAISER Commitment to Oakland Page 4

$2 million for SBDCs Signed into law

Bay Bridge Old East span vanishing act

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Art panel set for Aug. 1 Page 25

Oakland Business Review

Visit www.oaklandchamber.com for more business opportunities, news and event registration.

From the Chair

> Meet Mark Everton, the new Chairman of the Board Editor’s note: At the Chamber’s recent Annual Meeting, outgoing chair Shannon Pedder passed the gavel to the Chamber’s new chairman of the board, Mark Everton – the general manager of the Waterfront Hotel in Jack London Square. These are his comments:

“I would like to thank you and express how incredibly honored I am to be able to assist the Oakland Metropolitan Chamber of Commerce and the new Chamber President, Barbara Leslie, as the Chairman of the Board of Directors for the next two years. “The Chamber and Oakland are both poised for change. Opportunities abound for our Chamber and our city. Under Barbara’s leadership the Chamber is forging new relationships and developing an agenda that emphasizes the Chamber’s role as a leader and a facilitator for Oakland’s large businesses, small companies, nonprofit organizations, and the other chambers. Most importantly, your Chamber is a strong voice of reason for our elected officials and governmental partners. “The Chamber’s role as the manager of the Alameda County – continued on page 5

Celebrating the award winners

> 109th Annual Meeting Gala The Chamber celebrated Oakland and its award winners at the 109th Annual Meeting, sponsored by Kaiser Permanente and featured a keynote address by its chairman and chief executive officer Bernard J. Tyson. The award winners as well as Chamber executives gathered afterwards. They are: Front row (left to right): incoming Chairman of the Board Mark Everton, outgoing chair Shannon Pedder, and Chamber president and chief executive director Barbara Leslie. Back row (left to right): Sofia Navarro (Leadership Oakland Alumni); Kim Arnone (Heart of Oakland); Alison Best, representing Visit Oakland (Oakland on the Map); Charlie Hallowell (Savor Oakland); and Andrew Birch, representing Sungevity (Tech Oakland). Close to 380 businesspeople attended the gala. ■

> Minimum Wage: Giving voters a choice in November – ‘13 in 3’ This month the Oakland City Council will decide whether voters are given more than one option at the ballot box this November to raise Oakland’s minimum wage. One is the “Lift Up” initiative that in March 2015 would set Oakland’s minimum higher than San Francisco. The other will hopefully be a more balanced, phased-in increase that includes exemptions to protect Oakland’s small business, youth, and senior communities.

Here is a quick comparison of the Lift Up initiative and the alternative proposal backed by a broad coalition of local, small business, nonprofits, and all Chambers of Commerce in Oakland: Lift Up • Raises Oakland’s minimum wage to $12.25/hour on March 2, 2015; higher than San Francisco. • No consideration for training wages. • No consideration for nonprofits. • No consideration for youth summer jobs. • No consideration for seniors. • No exceptions. • Paid Sick leave: five days minimum for “small” organiza-

– by Isaac Kos-Read

tions under 10 employees (any person working more than two hours/week) and nine for employers over 10 employees. “13 in 3” Coalition Proposal (Chamber-Supported) • Employers of over 20 FTEs (40 hours/week) would have three years to raise wages to $13 (by 2017), and small employers (20 FTEs or less) would have two years longer (by 2019) with the following additional nuances: – Exemptions for youth, summer interns, and trainees, as well as social service providing employees funded by fixed state/federal reimbursements. – Accounting for gratuities. • Paid Sick Leave: Minimum paid sick leave of three days – continued on page 5

2014 Annual Meeting Sponsors Title Sponsor

Awards Sponsors

Inner Circle Sponsors

Partner Sponsors


| OBR Oakland Business Review | www.oaklandchamber.com

> The stars come out at Chamber’s 109th Annual Meeting The 109th Annual Meeting of the Oakland Metropolitan Chamber of Commerce recognized and celebrated its members, the lifeblood of the organization. Five awards were presented, with a keynote address by Bernard J. Tyson, chairman and chief executive officer of Kaiser Permanente, which celebrated the opening of its new Oakland hospital with a presenting sponsorship of the event. With nearly 380 businesspeople in attendance at the Oakland Marriott City Center, the event featured awards to Visit Oakland (Oakland on the Map), Sungevity (Tech Oakland), Charlie Hallowell (Savor Oakland), Kim Arnone (Heart of Oakland), and Sofia Navarro (Leadership Oakland Alumni). Hallowell is the owner of three popular Oakland restaurants – Pizzaiolo, Boot & Shoe Service, and Penrose. Alison Best, president and chief executive officer, received the award for Visit Oakland, while Andrew Birch, co-founder and CEO, accepted the award for Sungevity. Barbara Leslie, the Chamber’s newly appointed president and chief executive officer, presiding over her first Annual Meeting. She announced that the Chamber will continue to focus on what she called “the 4-Cs” – conveners, communicators, creators and connectors. “We engage in these activities to influence policy, inspire economic development and connect our members to opportunity. Although our programming may evolve in the next few years to stay current with Oakland’s changing landscape, we will remain steadfast in our commitment to the Chamber’s mission.” THE WINNERS • Oakland on the Map – Visit Oakland, the official destination marketing organization for Oakland, promotes the city on a national and international level by participating in trade shows and media events out of market, hosting press trips to Oakland, and marketing the destination through targeted advertising and research-based marketing. • Tech Oakland – Sungevity is a solar energy provider focused on making it easy and affordable for homeowners to benefit from solar power. Leveraging proprietary remote solar design technology, Sungevity can deliver a firm quote instantly without a home visit

and provide homeowners with immediate visibility to savings on their electricity bills. • Savor Oakland – Pizzaiolo, at 5008 Telegraph Ave., opened nine years ago last month and almost instantly became one of the centerpieces of Oakland’s dining scene. Boot & Shoe, at 3308 Grand Ave., opened almost five years ago, while Penrose, across the street from Boot & Shoe at 3307 Grand Ave., opened in November 2013. Hallowell still cooks in all three restaurants from time to time. • Heart of Oakland – Arnone, an attorney with Katovich & Kassan Law Group, has been involved with the Chamber and more specifically the East Bay Women in Business Roundtable for the past five years. Women in Business, co-chaired by Arnone for the past two years, provides bimonthly luncheon meetings featuring dynamic programs and thought-provoking women speakers. • Leadership Oakland Alumni – The youngest chief operating officer in the history of The Unity Council, Sofia Navarro is also one of the founding members of the Chamber’s Young Professionals group, and is co-chair of that committee. A 2012 graduate of Leadership Oakland, Navarro calls the Leadership group “the key to my professional development.” THE SPONSORS The Chamber thanks the many sponsors that made the Annual Meeting such a great event: • Presenting Sponsor: Kaiser Permanente • Award Sponsors: Bank of Marin; Colliers International; Lowney Architecture; Wells Fargo; Wendel, Rosen, Black & Dean LLP • Inner Circle Sponsors: East Bay Municipal Utilities District; Samuel Merritt University; Southwest Airlines; The Clorox Company • Partner Sponsors: AEG Management; Alameda County Small Business Development Center; Alameda Health System Foundation; Chase; Children’s Hospital & Research Center Oakland; City of Oakland; Donahue Fitzgerald; Full Court Press; murakami/Nelson Architectural Corporation; Oakland Marriott City Center; Peralta Community College District; Port of Oakland; Safeway; Inn at Jack London Square; Visit Oakland; Waterfront Hotel ■

▲ New Chamber President Barbara Leslie presides over the 109th Annual Meeting.

July 2014 | 3

photos by Auintard Henderson and Hank Masler

> The winners > Tyson – ‘ Kaiser Permanente is committed to this great city’

▲ According to keynote speaker Bernard J. Tyson, “We are committed to Oakland for as long as Kaiser Permanente is around…”

▲ Andrew Birch (right), representing Sungevity, accepts the Tech Oakland Award from Don Simon (Wendel, Rosen, Black & Dean).

▲ Leadership Oakland alum Sofia Navarro is honored by Zack Wasserman of Wendel, Rosen, Black & Dean.

▲ Heart of Oakland winner Kim Arnone is presented with her award by Micky Randhawa of Wells Fargo.

▲ Alison Best, representing Visit Oakland, accepts the Oakland on the Map award from Russ Colombo of Bank of Marin.

▲ Charlie Hallowell (center), the owner of three popular Oakland restaurants, receives the Savor Oakland award from Ken Lowney (Lowney Architecture), left, and Solomon Ets-Hokin (Colliers International).


| OBR Oakland Business Review | www.oaklandchamber.com

Chamber of Commerce members and guests were treated to an informative, entertaining and stirring address by Bernard J. Tyson, chairman and chief executive officer of Kaiser Permanente, at the Chamber’s 109th Annual Meeting and Awards Luncheon on June 25. Tyson made it clear that Kaiser is now and always will be committed to Oakland. “Kaiser Permanente is committed to this great city, to living the dream that in our case our forefathers had when they planted Kaiser Permanente in Oakland,” he said. Just two days earlier, at Kaiser’s opening of its new 12-story, state-of-the-art hospital at the corner of Broadway and MacArthur, Tyson stated that “Oakland has always been a part of the DNA of Kaiser Permanente.” Tyson assumed the role of chairman in January 2014 and has served as CEO since July 1, 2013. His career at Kaiser Permanente has spanned nearly 30 years, and he has successfully managed all major aspects of the organization. He had previously served as president and chief operating officer of the organization since 2010. Tyson believes Kaiser Permanente’s demonstrated ability to deliver high-quality and affordable health care through a combination of prevention, innovation and integration can serve as the model for the future of health care in America. He is dedicated to highlighting Kaiser’s role as an industry leader in preventive care and in treating serious health conditions. The following are some highlights of his address, which was concluded with a standing ovation by the nearly 380 Chamber members and guests. Commitment to Oakland “We are committed to Oakland for as long as Kaiser Permanente is around, and hopefully that will be forever. “This week it was extremely exciting to open what is a $1.3 billion investment that we’re making in this great city because of our commitment – a beautiful, 21st century hospital. That’s a commitment that we’ve made directly to the city – directly to you and the wonderful citizens of Oakland who have supported Kaiser Permanente from the day we opened our doors.” On Oakland, economic disparity and the collective good “There’s no question for all of us who travel the country and who travel the world, Oakland has a lot of different interpretations by outsiders looking in. It’s the mystery of Oakland. People see it in so many different ways. But I think that speaks to the value proposition of Oakland as well – how we together think about making this absolutely the best city, the best environment, the best part of the country that’s looked at by the rest of the nation, if not in fact to the world to say, ‘How can we be more like Oakland?’ “We are the privileged of society. Yet many of us started with nothing. And what we need to think about is, according to all the statistics, the economic gap between the haves and have-nots in our society is trending to actually get worse over the next two years. So I want to challenge those of us who have the wherewithal to make sure we continue to create opportunities for the ones who are not going to sit at your table, and the ones who do wake up every day worrying about, ‘Am I going to have a meal this evening, and can I get health care?’ “Our action as a city, as a model for the rest of the nation, is about what is the collective good that we can do over the next five, ten, and 15 years, so that everyone is enjoying economic prosperity. That’s when I think we have a very different story to tell about building on the greatness of this city and all the work that we have done.” Commitment to supplier diversity “(In 2010) The Kaiser Permanente Board of Directors passed a resolution; we said that within five years, we commit to spending at least $1 billion a year on women and minority owned business. I’m pleased to say that last year – year three – we exceeded that goal with $1.3 billion. “This is not a social program. These are wonderful businesses that bring value to Kaiser Permanente, that keep money in the community that starts to build prosperity. That is part of the economic will that we all need to work on – and continue to work on. “So we at Kaiser Permanente are doing our fair share and we’re going to do more. And I invite you to do more as well.” ■


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for small (same 20 FTE definition) and five days for large businesses with stronger documentation requirements. The “13 in 3” proposal is supported by a 75-page staff report published on June 27 by the city for the July 8 Community & Economic Development hearing. The report includes an in-depth economic impact analysis by local consultancy Hausrath Economics. It notes that the Lift Up initiative would enact cost-increases that are unsustainable. At this point, however, with no sign of compromise in sight and ballot deadlines looming, the only course left is to encourage the City Council to place a competing initiative on the November ballot, and let Oakland voters decide. Here are the some key dates that will determine this course: • July 8, 1:30 p.m.: Special Oakland City Council Community & Economic Development Committee Hearing where they will discuss the analysis done by a local economist who did extensive research on Oakland and the negative impacts of the proposed “Lift Up” initiative. • July 15, 5:30 p.m.: Oakland City Council meeting where they will put the “Lift Up” initiative on the ballot, which procedurally they have to do for any initiative that has gathered sufficient signatures. • July 22, 2 p.m.: Oakland City Council Community & Economic Development Committee Hearing where they will potentially be hearing our coalition’s proposal that we are requesting be put on the ballot to give Oakland voters a choice of minimum wage policies. • July 29, 5:30 p.m.: Full Oakland City Council meeting where we will potentially need to advocate for passage of our coalition’s proposal to be placed on the ballot in November, if we are able to get our proposal introduced and out of committee on the 22nd. Mark your calendar now – especially July 8, 22 and 29. These are critical moments that require speaking with one, unified, and powerful voice.

> From the Chair

– continued from page 1

Small Business Development Center is expanding as its relationship with California’s SBDC oversight organization grows. Currently the Chamber is slated to receive several hundred thousand dollars in 2014-2015 grants to expand its outreach throughout Alameda County. “The Chamber’s involvement with the Oakland Restaurant Association, East Bay Women in Business, Economic Development Forum and Leadership Oakland all have exciting plans for the upcoming year on their agendas. “I am very much looking forward to the next several years as your Chamber continues to grow, expands its areas of influence, and becomes an integral part of Oakland’s future. “The Chamber has been blessed with the insight and leadership that Shannon Pedder has been able to provide for the past two years as the chair of the Chamber Board of Directors. As a sole proprietor of her own small business, Shannon has provided a refreshing ‘boot strap’ approach to the Chamber board’s role. With the retirement of the Chamber’s long tenured President, Joe Haraburda, and the re-organization of other key positions, Shannon and the board were successful in facilitating Joe’s transition and the selection of our new president, Barbara Leslie. “During Shannon’s tenure, the Chamber needed a board chair that was engaged, dedicated, and doggedly committed to maintaining a strict timeline of transition events. In those areas, and many more, Shannon has excelled. The Chamber is clearly better off today as a result of Shannon’s leadership, and the Chamber will continue to grow because of the foundation for change that Shannon assisted in building, as chair, and over the many years she has been involved with the Chamber. Please join me in thanking Shannon for a job well done.” ■

July 2014 | 5

> $2 million for SBDCs signed

> A ‘Walk in the Wild’ photo by Rick Camargo Photo

into law by Isaac Kos-Read It was more than two years ago when Paul Junge, the Chamber’s former vice president for public policy, had suggested to Assemblymember Rob Bonta that a great proposal for him to carry as part of his first term would be the reinstatement of state matching funds for Small Business Development Centers around the state, which were eliminated along with the Trade & Commerce agency back in the early 2000s. The original ask was $10 million. Assemblymember Nancy Skinner, chair of the powerful Assembly Budget Committee, and also a representative of part of Oakland, took up the cause, and, together with the help of the Governor’s Office, we were able to get $2 million in this year’s budget, the first in nearly a decade that had new revenue and expanded expenditures. While this is a great first step, there is no guarantee that the Alameda SBDC, housed within the Chamber, will automatically get any funding. It is going to be administered through a competitive grant program, awarding no more than around $125,000 max per recipient, with match requirements and strict metrics. The expectation is that the emphasis will be on one-on-one consulting to small businesses to successfully obtain capital for start-up or expansion. We are going to be working intently over the coming weeks to develop a competitive application. If you or your business would like to be part of the application, please let us know. We are nevertheless pleased that a public policy priority conceived by the Chamber and advocated for by our passionate Assemblymembers and Governor has been signed into law. This provides us with the opportunity to secure funding that will have a direct and positive impact on our bottom line, while also leading to small business job creation across the East Bay region. Future funding plans include reaching out to foundations, such as the San Francisco Foundation, led by former Oakland City Administrator Fred Blackwell, to see if they will help further leverage the state and federal funds secured as well as our local private sector match to increase small business development and job creation. ■

On Monday, June 23, Chamber President and Chief Executive Officer Barbara Leslie received a call from Sacramento. The $2 million that the Oakland Chamber had been fighting for in the state budget for Small Business Development Center (SBDC) matching funds had just been signed into law the day prior by Governor Jerry Brown. In the wake of our advocacy trip to Sacramento the month prior, this was welcome news.

Isaac Kos-Read is the Chamber’s public policy consultant.

Audree Jones-Taylor, the director of Oakland Parks & Recreation, is greeted by Dr. Joel Parrott (right) and Nik Dehejia at Walk in the Wild, the Oakland Zoo’s recent annual fundraiser. More than 100 restaurants, caterers, bakeries, wineries and breweries were on site, as were all zoo inhabitants. Dr. Parrott is the zoo’s executive director; Dehejia is the chief financial officer. ■

> Lunch-n-Learn: A comprehensive lesson in social media by Laura Renner Sydni Craig-Hart, founder of Smart Simple Marketing, spoke to an Oakland Chamber Young Professionals group at a recent Lunch-n-Learn event. She discussed social media strategy and tools. Craig-Hart pointed out that the main reason to use social media is to grow one’s email list. She also stated that it is not a “one and done’ situation.” Using social media requires commitment, she said. If you can’t keep it up, it would be better not to do it at all. At the very least, businesses should have a blog and an email. The rest of the social media channels one chooses should depend on where ideal clients are active. She discussed Facebook, Twitter, LinkedIn, and Google Plus, explaining the profiles of typical users, how often to post, what types of content to post, and steps we can use right away.

> Ambassador of the Month Wendy Gershow, a benefits specialist for Combined Worksite Solutions, has been named the Chamber’s Ambassador of the Month. The company specializes in employee benefits at affordable costs to help you and your family “fill the holes,” as well as exposed risks in your medical insurance, Gershow says. In today’s health insurance market many employers have been forced to make decisions about how they provide health benefits to their employees. Rather than terminate their plans or Wendy Gershow severely restrict their eligibility criteria, many employers are opting to offer Supplement Benefit Plans to their employees. The Supplemental Benefits are designed to help employees and their families deal with the financial exposure by offsetting the out-of-pocket costs associated with their health plans. Combined Insurance Worksite Solutions has an exceptional combination of people, products and administrative solutions that position it well in the Supplemental Insurance Market. “We work with both groups and individuals to help tailor their benefit needs at affordable costs to also fit their financial budgets,” Gershow says. As a new member of the Chamber, and a new Ambassador, Gershow attends many networking events as well as the Nonprofit Roundtable Committee, which meets the third Tuesday of the month from 2:30 p.m. to 4:30 p.m. “I’ve learned a lot about my community and how I can help to improve it,” she says. For more information about Combined Worksite Solutions, contact Gershow directly at (510) 333-5902, or email wendy.gershow@combined.com. ■


| OBR Oakland Business Review | www.oaklandchamber.com

▲ At June’s Lunch-nCraig-Hart left the group with Learn, guest speaker a tip that social media is all about Sydni Craig-Hart (center) being social! It’s important not to was greeted by Young ignore fans. For more information, Professionals (left to visit http://smartsimplemarketright) Jose Ortiz, Laura ing.com or email Sydni@SmartRenner and Sofia Navarro. Chamber SimpleMarketing.com. Membership Director The Chamber’s Young ProfesNikki Mendez is at the sionals hold monthly Lunch-nfar right. Learns at the Chamber offices that are designed to help young businesspeople advance in their careers or businesses. The next luncheon, on Tuesday, Aug. 12 (at noon), will feature Teri Hockett, chief executive officer of What’s for Work? who will discuss building your resume through volunteering. The luncheon is free, and all Chamber members are welcome. On Sept. 16 at noon, Renessa Boley, a professional speaker, author and coach, will give a presentation entitled, “Fast Lane, Wrong Direction.” ■ Laura Renner, a member of Oakland Chamber Young Professionals, is founder of Hiring Coach, which helps business owners make smart hiring decisions by recruiting differently through deliberation, creativity and consistency.



> Inspiring our children – Partnering to transform lives and ensure healthier lived conditions It seems that more of our children and young adults are visioning with hope, and this is assured when we provide them with the necessary support system to lead that transformation, allowing them to dream in order to manifest more, “Those Who Dream Most, Do Most.” Something special is happening. Our youth and young adults are working in partnership, and they are visioning and designing. Elñora Tena Webb, Ph.D. Recently, I sat as a “judge” critiquing the creative teamwork of youth who reside in our community. More than 300 Oakland students prominently held court at the UC Berkeley campus on a Saturday as part of the BUILD In Business to Learn. Quickly, I became overwhelmed by their genius of spirit! They were laughing, collaborating, sharing effective practices, listening to understand another, engaging in courageous conversations, imagining possibilities and expecting success! I was in awe of their extra-ordinary sense of being. Yes, they were laughing, cajoling, “talking smack.” and competing with one another. Yet foremost, they were happy, excited about their shared products and the opportunity to reveal the results of their teamwork. BUILD uses entrepreneurship to excite and propel disengaged, low-income students through high school to college success. The core values are education, financial responsibility and self-confidence. Like so many other organizations in our community i.e., EOYDC and Youth Uprising, they are transforming lives and influencing the path of many others by inspiring youth to use their innate creativity, interpersonal skills and capacity to develop products for reproduction, manufacture and sale. In doing so, they are incentivizing youth to cooperate with diverse others, plan strategically using critical thinking and sound business practices, and proactively engage in systems building. All of these competencies assure enhanced awareness of the world around them, appreciation of self and others, understanding that personal connections matter, high expectations matter, and instructional and learning quality matters. EOYDC, another invaluable organization, opened its doors in 1978 and seeks to ensure equity for young people, ensuring that they receive the same training and opportunities as students with wealthier backgrounds. They “develop the social and leadership capacities of youth and young adults (ages 6 – 24) so that they are prepared for employment, higher education, and leadership opportunities.” They work with thousands, exposing youth to different environments, cultures, and ways of leading in society including taking approximately 30 young African American boys and men to China this summer. In doing so, they are helping many experience the value of learning in order to lead intelligently in a global context. Likely, many of those young people will seek to learn another language, which will enable them to expand their framework for living. Through EOYDC, these and many other Black and Latino young boys and men have been exposed to colleges and universities throughout the country. BUILD and EOYDC are only two of many examples of exceptional organizations with whom Laney College enjoys a partnership. Together, these organizations evidence the importance of

by Elñora Tena Webb, Ph.D.

civic leaders, pre-K-12 learning and partnerships with NGOs, businesses and industries, governmental agencies, foundations, colleges and universities, and health organizations. Many of those partnerships lead to jobs for our students, and skilled workforce assets for our partners. Moreover, they model the kinds of relationships we need our youth to develop, and in more profound ways. These are among the youth who will lead our businesses and new industries. They will invest in building a healthier infrastructure for our society. They will bridge the political, economic and social divides that have persisted, and they will do so with integrity while ensuring a more sustainable environmental context in which we all live. I continue to be inspired! At Laney College, faculty are scaling their efforts to contextualize all instructional content, helping students apply theories and concepts in order to facilitate learning and ensure that what they are doing enhances global awareness, ethics and civic responsibility among students. More than 35 percent of the 14,000 students in the fall are pursuing technical education programs that lead to careers in many fields including carpentry, electricity/electronics, energy efficiency, welding, manufacturing, and more in addition to culinary arts and many business fields such as accounting. Integral to doing so, the faculty created bridges among the fundamental courses of English, English As A Second Language, Math and the sciences with technical fields so that students are academically prepared to successfully pursue two-year and four-year degrees. As a complement, they are building a FabLab, which will enable hundreds of faculty members to engage their students to create something that is applicable to disciplines and industries. Doing so, makes real the power of the learning while also allowing students to collaborate and develop the value for: respect, diversity, appreciation, competence, integrity, accountability and innovation. All will be expected to effectively express and exchange ideas through various modes or communication; critically think and problem solve; demonstrate technical skills in keeping with the demands of the field of study; practice environmental responsibility; social justice and cultural diversity; and develop knowledge, skills and ability for personal and professional growth, health and well being. Since the visit with BUILD, I have reflected on and learned about a multitude of opportunities for youth to engage responsibly locally. Increasingly, the organizations that foster experiences to ensure such results are partnering in order to scale successful programs. Of course, we benefit tremendously from these partnerships when the youth are supported to be creative, innovative, and thoughtful. An effective practice at one organization, when shared with another, can help accelerate the pace of achievements among our youth. You’ve probably heard about high school dropout David Karp, the 19-year-old creator of the microblogging platform Tumblr which sold for $1.1 billion. Hopefully, you’ve heard about the 2014 Oakland Technical High graduate, Akintude “Tunde” Ahmad (aka “Any Other Street Dude”) who earned a 5.0 GPA and 2100 on his SATs, accepted to prestigious universities including Yale, Brown and Columbia. The interesting news about both is that each was inspired even given many false assumptions about our youth, especially young boys. Both ‘built’ on something in order to achieve and succeed. They engaged… Many youth are doing the same, and many more can with our collective leadership support. In my next article, I will reveal stories of remarkable individuals who are facilitating this. ■

A t Laney College,

faculty are scaling their efforts to contextualize all instructional content, helping students apply theories and concepts in order to facilitate learning and ensure that what they are doing enhances global awareness, ethics and civic responsibility among students.

Elnora Tena Webb, Ph.D. is the president of Laney College.

July 2014 | 7

Small Business Development Center The Alameda County SBDC gratefully acknowledges the support of Wells Fargo in 2014.

> Single mom makes good – thanks to the SBDC

> Meet your SBDC business advisors Editor’s note: The Oakland Metropolitan Chamber of Commerce is the administrator for the Alameda County Small Business Development Center (ACSBDC), which provides tools and expertise to small business owners through free consulting and outstanding seminars on a variety of topics. The following is one of the Alameda County business advisors who can assist business owners interested in minimizing risk and accelerating the success of their ventures.


f you like “Single Mom Makes Good” stories, let me present Alameda County Small Business Development Center’s (ACSBDC) client, Christina Angelos – a recently minted Doctor of Chiropractic Medicine. When you meet Dr. Angelos in her office on “Pill Hill” at 353 30th St. in Oakland, you are meeting a smiling, confident professional whose growing practice will touch the health of thousands of patients over the coming years. What you won’t know is how she got there and how a chance attendance at a free ACSBDC seminar helped make it possible. Early in her life, Dr. Angelos developed an interest in physical fitness and well-being through exercise and diet. It was also her way to minimize the need to seek traditional medical care through a natural, preventative lifestyle. Over the years, she has participated in soccer and other sports. About ten years ago she started receiving regular treatments from interns at the Life Chiropractic College in Oakland. One day she mentioned to the intern that she was thinking of becoming a health therapist. The intern suggested she aim higher and go for a doctorate in chiropractic medicine. Imagine, being a doctor! She took the advice and enrolled in their program. The tuition was made possible through a series of student loans and various part-time jobs. Her typical day began at sunup and ended, after hours of study, sometime around midnight. Despite a workload of 70 hours a week for nearly four years, she not only graduated, but did so in the top quartile of her class. If you’re thinking that Dr. Angelos had finally reached the point where she had it made, think again. By graduation day, she had acquired more than $180,000 in student loan debt, and she knew that having the degree was only the first step in launching the business side of her practice. She needed a “bank ready” business plan and working capital to make it work as a successful business. She attended one of ACSBDC’s free seminars on “How to Start a Business” and learned that this joint Oakland Metropolitan Chamber of Commerce and Small Business Administration sponsored organization offered free counseling to people wanting to launch a new business. One of the ACSBDC’s counselors, Ron Barrett, was assigned to work with her on a one-on-one basis. Over a period of several months, Dr. Angelos had not only created her business plan, but was introduced to a local micro-lender, Working Solutions, and secured a working capital loan to help promote the new practice. Dr. Angelos said, “I would have been lost without the help of the ACSBDC. They provided me with the knowledge I needed to make my practice a reality. I would recommend their services to anyone wanting to start a new business.” ■

To learn more about the business counseling, technical assistance, seminars, online courses and other services offered by the ACSBDC, visit www.acsbdc.org.

8 | OBR Oakland Business Review | www.oaklandchamber.com

Ron Barrett Ron Barrett is the lead advisor for the Alameda County Small Business Development Center. He’s a native of the East Bay with more than 40 years of entrepreneurial and financial services experience. Barrett graduated from San Francisco State University with a major in Political Science. He then did a three-year tour as a line officer in the Navy, serving as a special assistant to the Commander in Chief, US Atlantic Fleet, Admiral Thomas Moorer. He left the Navy to receive a legal education in the evening division of the University of San Diego School of Law. While in law school, Barrett had fulltime employment as a legislative assistant and speechwriter for Mayor Pete Wilson and the members of the City Council. Most recently, Barrett served as manager of government guaranteed loans for the Bank of Alameda. Previously he was a business development officer at Wachovia Small Business Capital and earlier served as a broker and financial advisor for Merrill Lynch. He has also had his own international marketing and sales counseling practice including assignments for the likes of the chief executive officer of Kinko’s Graphics, Paul Orfalea. In addition to his experience in the banking, brokerage, and sales consulting fields, Barrett was recognized numerous times for this leadership as founder and chief executive officer of Pride Electronics in San Diego – a company with 150 employees who sold its manufactured products in over 26 countries. Pride was named as Employer of the Year by President Jimmy Carter. Commenting on his five-year affiliation with the Alameda County Small Business Development Center (ACSBDC), Barrett said, “Though I’ve been fortunate to have had a varied and interesting business career, I would have to say that my affiliation with the ACSBDC has been the most fun. I love being around fellow entrepreneurs and relish the opportunity to pay back the good fortune I’ve had over the years.” ■




> Vanishing act follows unveiling of new East Span by John Goodwin

Last September’s opening of the new Bay Bridge East Span truly was a landmark event, marking not only the culmination of a decades-long effort to deliver seismic safety on nine of California’s most vital bridges, but also setting the scene for a historic disappearing act.

As work continues on the piece-by-piece dismantling of the cantilever, the Silverado/CEC joint venture is scheduled to begin work this month to demolish the so-called S-Curve section erected in 2009 as a temporary bypass south of original East Span. Installation of the S-Curve allowed for construction of the

Work crews earlier this year began the first phase of a three-part process to dismantle the two-mile-long original East Span, with the middle portion of the old bridge’s cantilever section over the deep water east of Yerba Buena Island already replaced by a 200-foot void. Project schedules call for the old gray span to be gone completely by the end of 2016, when

Yerba Buena Island Transition Structures that link the side-byside decks of the new bridge to the double-deck Yerba Buena Island Tunnel. The removal of the cantilever and S-Curve sections will enable contractors to complete the bicycle/pedestrian path on the south side of the new bridge by next summer, and to construct the permanent eastbound on-ramp from Yerba Buena Island. Phase 2 of the demolition project will involve removal of the old bridge’s truss section, which stretches from the east end of the cantilever to the Oakland shoreline, and includes five 504foot segments and 14 288-foot units. Caltrans expects to

its brilliant white replacement will stand alone as the newest jewel in the

advertise the contract for this work by the end of July. Because the removal of one piece of a truss bridge can change the balance

world-renowned collection of architectural and engineering gems

of loads throughout the rest of the structure and create a springaction effect, Caltrans engineers are using a 3-D computer

adorning San Francisco Bay. Demolition of the old East Span is taking place roughly in the reverse order of how the structure was built from 1933 to 1936. By the time the operation is completed, more than 58,000 tons of steel and 245,000 tons of concrete will have been removed. Phase 1 – performed by a joint venture between Oaklandbased Silverado Contractors Inc. and Pleasanton-based California Engineering Contractors (CEC) – began with the careful dismantling of the 1,400-foot cantilever section, the tallest portion of the old bridge. Long before workers sliced through the middle of this section and separated the two halves of the cantilever, they made painstaking preparations to reduce structural tension, pulling the end of each section toward the rest of the bridge to ensure the halves wouldn’t collapse and tip into the water below. Though plans originally called for the cantilever demolition to begin with the western half, the state Toll Bridge Program Oversight Committee (TBPOC) this March approved spending $12 million to add equipment and crews to simultaneously remove the east and west halves. This is expected to put the project back on schedule for complete

modeling program that combines structural analysis with historical records to show how the forces are distributed. With the removal of each steel member, the program is updated to help engineers pinpoint the next target for removal. As the demolition moves to Phase 3, contractors will venture beneath the bay waters to remove the 22 pier foundations that supported the original span. Crews will first remove the piers and pilings to the waterline and then extract the foundations down to the mud line. The TBPOC plans to test sequenced implosive charges to remove the marine foundations at Pier E3. If this test is successful, the technique could lead to cost savings by shortening the schedule for removal of the 21 other foundations. Caltrans expects to advertise the contract for Phase 3 of the demolition project in late 2014 and likely will award the contract in early 2015. ■ ▼ The widening chasm John Goodwin is a public information officer for the Metropolitan Transportation Commission and the Bay Area Toll Authority.

between the two halves of the original East Span's cantilever section reveals the signature single tower of the new East Span. The gap is now 600 feet.

removal of the cantilever in spring 2016, and to generate savings during subsequent phases that will offset the increase in Phase 1 costs. “The demolition schedule began to slip because we focused on getting traffic onto the new bridge as quickly as possible,” said TBPOC Chair and Bay Area Toll Authority Executive Director Steve Heminger. “By dismantling both sides of the cantilever simultaneously, we will make up for lost time and expect to save money down the road.” A delay in the cantilever demolition likely would have affected the advertising and award of other contracts, which would have raised total project costs – especially if work had to be suspended during the nesting season for migratory birds that have long made their home on the old bridge.

photo by Noah Berger

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> Expenditure Plan to yield economic activity and jobs by Tess Lengyel

Advancing transportation – by building and maintaining transportation infrastructure, providing affordable and reliable transit service and enhancing access to housing, jobs and education – is critical to stay competitive and support regional economic growth.

That is why the Alameda County Transportation Commission has developed the 2014 Transportation Expenditure Plan (Plan) to meet current and future needs. Elected officials in 13 of Alameda County’s 14 cities have unanimously approved the Plan and the last city is anticipated to approve it on July 1. The Board of Supervisors will vote on July 8 to

• Strict project deadlines and compliance reports. • The requirement that all funds must be spent locally to benefit Alameda County residents. Over the past decade, the county’s half-cent sales tax for transportation, Measure B, which was approved by 81.5 percent of Alameda County voters in 2000, has generated over $1 billion in revenue to maintain and improve the transportation system throughout the county. Alameda CTC has leveraged these local sales tax dollars into over $4 billion in project delivery, supporting local jobs throughout the county, and has allocated more than $500 million in contracts to local Alameda County businesses. In Oakland, Measure B has funded the BART Oakland Airport Connector, the San Pablo Corridor Bus Rapid Transit, Fruitvale Transit Village improvements, and MacArthur Hub streetscape improvements, as well as funding for bike and pedestrian improvements and paratransit services, Safe Routes to Schools and transportation for seniors, among other valuable transportation projects and programs. Learn more about the 2014 Transportation Expenditure Plan at www.alamedactc.org/2014Plan. ■ Tess Lengyel is the deputy director of planning and policy for the Alameda County Transportation Commission (Alameda CTC). Visit www.alamedactc.org for more information.


> A great way to cross the bay

place the Plan and supporting transportation measure on the November 2014 ballot. If approved by two-thirds of voters, this 30-year, $8 billion Plan will provide essential funding for transportation projects and programs throughout Alameda County, including more than $700 million in direct local funding for the city of Oakland for road repairs, bicycle and pedestrian paths and transportation services for seniors and people with disabilities. But this is just the beginning. A recent Bay Area Council Economic Institute report entitled “In the Fast Lane: Improving Reliability, Stabilizing Local Funding, and Enabling the Transportation Systems of the Future in Alameda County” determined that direct spending from the 2014 Plan will yield $20 billion in total economic activity in the Bay Area and create 150,000 full-time equivalent jobs – local jobs in construction, transit operations and maintenance, manufacturing and professional, scientific and technical services – while influencing commute times, freight movement and local community development. All of this will boost economic activity, quality of life and productivity here in Oakland. The 2014 Plan will: • Improve and modernize BART, including improvements at all BART stations in Oakland. • Increase reliable bus service, including double funding to increase and restore AC Transit service and funding for bus rapid transit projects on Grand Avenue/MacArthur and East 14th/International. • Keep fares affordable for seniors, youth and people with disabilities, including funding for a student transit pass program and Safe Routes to Schools. • Provide traffic relief, including freight improvements and improvements to major commute corridors in Oakland and a carpool lane on I-880 northbound from A Street to Hegenberger Road. • Improve air quality and provide clean transportation. • Create good quality, local jobs within Alameda County. • Fix the streets and roads in our communities. • Support economic development and freight movement to the Port of Oakland and within Oakland. • Invest in technology to improve transportation system efficiencies and commuter safety and information. The 2014 Plan also has extensive accountability measures to ensure that the public knows where funds are spent, including: • Independent watchdog committee review and annual reports to the public. • Annual independent audits. • Performance measures.

San Francisco Bay Ferry is a regional public transit service that transports more than 1.7 million riders each year. With a fleet of 12 publically owned vessels, S.F. Bay Ferry spans the bay with service to the cities of Vallejo in the north, South San Francisco in the south, Alameda and Oakland in the east, and San Francisco in the west. Ferry riders can catch the boat at any of the seven terminals including Oakland’s Jack London Square, Alameda Main Street, Vallejo, Harbor Bay (Alameda), Oyster Point (South San Francisco), the San Francisco Ferry Building, and San Francisco’s Pier 39 / Fisherman’s Wharf area. In addition, there is seasonal service to AT&T Park for San Francisco Giants games and to Angel Island State Park. Working with communities, civic and transit partners, S.F. Bay Ferry is also actively evaluating new service to Richmond, Treasure Island, and Berkeley, among other locations. Oakland ferry service has a long and colorful history stretching back at least to 1826 when John Reed established a sailboat ferry operation. After many years of declining importance due to the construction of the Oakland Bay and Golden Gate bridges, Oakland / San Francisco ferry service was renewed in the aftermath of the Loma Prieta earthquake on Oct. 17, 1989. That route – connecting Oakland, Alameda and San Francisco – continues today under the S.F. Bay Ferry umbrella. The Oakland Jack London Square terminal alone serves more than 300,000 passengers annually. The San Francisco Bay ferry looks forward to serving the Oakland-East Bay community with faster ferries, free WiFi, more room for bicycles, expanded Clipper Card acceptance, and a focus on improving landside public transit connections. For more information on the San Francisco Bay Ferry, visit www.sanfranciscobayferry.com. ■

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> BART Shuttle Trains to OAK coming soon by Jim Allison

Business travel in the East Bay is about to get a whole lot better. No, BART isn’t able to increase the legroom on airliners or guarantee that you won’t get stuck in the middle seat between two snoring salesmen.

What we CAN guarantee is that beginning this fall your trip to and from the Coliseum BART Station and Oakland International Airport (OAK) is going to be quicker, more convenient and more reliable than the buses which navigate nine intersections along the Hegenberger corridor. The 3.2 mile Automated Guideway Transit system will replace the AirBART buses with an automated people mover shuttle that will reduce average travel and wait time, provide more frequent service, increase passenger capacity and provide a more seamless connection. BART to OAK will consist of four three-car trains that will depart every four minutes and make the trip between OAK and Coliseum Station in less than 15 minutes door-to-door. Each train will comfortably carry 113 passengers and their luggage. The service is designed to be as easy Jim Allison as it is reliable. Passengers will no longer need to exit the BART Coliseum Station and purchase a separate ticket to board the AirBART buses. Instead, travelers will walk off the BART train, ride an escalator to the BART shuttle train and within minutes they’ll be zipping along to the airport. For those flying into OAK, the BART shuttle trains are easy to spot across the street from terminal one, up a clearly marked set of escalators. An estimated 2,745 passengers are expected to ride the new system each day in the first year of service. That number is expected to increase by about 500 in the second year. The BART Board of Directors has set the fare for the extension at $6 while leaving open the possibility that temporary promotional fares could be introduced in the future. Seniors, people with disabilities and children age 12 and under will be eligible for BART’s 62.5 percent discount. Passengers using the new system will pay the $6 fare in addition to their regular BART fare. For example, a customer who boards BART at Walnut Creek would pay $3.70 for their trip from

Walnut Creek Station to Coliseum Station and then $6 for the Coliseum Station to OAK trip for a total trip cost of $9.70. BART research shows that a taxi ride from Walnut Creek to OAK costs about $73, a shared door-to-door shuttle van costs about $69, while parking at the airport ranges from $16 to $22 per day. The cost of parking at satellite lots varies. The BART to OAK project is on time and on budget. The $484 million project is funded through a variety of sources and has put local people to work in skilled jobs. Twenty-seven percent of the construction jobs and 59 percent of the apprenticeship hours have gone to Oakland residents. BART to OAK – a world class train-to-plane connection. ■ Jim Allison is the communications officer for BART.

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> Premier terminal now home to Matson and SSAT On Feb. 1, 2014, Matson and its joint venture partner, SSAT, relocated from their former location at the Howard Container Terminal in the Port of Oakland to berths 60-63, which had formerly been occupied by APL. Matson’s new single-user facility is adjacent to SSAT’s recently expanded Oakland International Container Terminal (OICT), berths 55-59, which together create a 350-acre “mega-terminal.” The new location provides numerous benefits for both Matson and SSAT. SSAT’s “mega-terminal” is now considered the premier terminal in Northern California, offering 14 post-Panamax cranes and intermodal rail service with both BNSF and Union Pacific. Matson continues to have its own designated gate, providing its customers easier access and reduced turn times. “The move of Matson’s terminal operations from Howard Container Terminal to the new location provided us with a number of key service advantages,” said Ron Forest, senior vice president, operations, for Matson and a member of the Chamber’s Board of Directors. “We’ve not only expanded our terminal operations from 50 acres to 80 acres, but we’ve also been able to create a larger, more efficient area within the terminal to accommodate our auto operations.” At its new facility, Matson now has four working cranes at its disposal, which gives it a greater edge when it comes to turning ships and maintaining schedule. The OICT mega-terminal’s deep-water berths, big cranes and expanded acreage will provide marketing opportunities for SSAT, allowing them to court some of those mega-TEU container carriers, and favorably impacting everyone’s bottom line. While Matson had operated out of Howard Container Terminal since 2004, its relationship with the Port of Oakland dates back to 1968. The company pioneered containerization in the Pacific in 1958 and built the world's first A-frame gantry crane in 1959 at Encinal Terminal in Alameda. It first approached the Port of Oakland about constructing a container terminal in 1962 – when the Port of San Francisco showed no interest in accommodating the new technology. When Matson opened its Oakland terminal in September 1968, it marked the birth of one of the largest container ports in the world – and the beginning of San Francisco's decline as a leading port of call. In fact, the company’s historic contribution to the maritime industry is prominently featured in an exhibition at the Smithsonian National Museum of American History in Washington, D.C., entitled “Transforming the Waterfront.” The display includes authentic 1970-era Matson containers, with a backdrop mural of Matson’s Oakland container yard at night. The recent move is yet another step forward in Matson’s long history with the port. Given the fact that the move had to be done in a way that didn’t disrupt Matson’s service from Oakland to Hawaii, Guam and China, a team of Matson and SSAT personnel had to carefully plan and coordinate all components of the move. Both old and new terminals needed to be 100 percent operational prior to and during the Feb. 1 move date. When the last container departed Howard Container Terminal and the lights were turned off, all system operations transferred to the new facility. “SSAT and Matson worked very hard to accomplish our mission on time,” said Forest. “The entire process was definitely a joint effort and seamless to our customers.” ■


> A new location Oakland Auto Body, which opened its first shop at 149 11th St. in Oakland in 1977, has added a second Oakland location – 1900 Martin Luther King Jr. Way. “We opened our second location in order to be able to service our customers faster and more efficiently,” says president and owner Ron Vincenzi (below). “We thank the community for having made this a successful venture.” For more information about Oakland Auto Body and its services, call (510) 444-4574 or (510) 444-6112. ■

▲ SSAT’s expansion of its terminal operations in the Port of Oakland to 350 acres of contiguous berth space makes it the largest container terminal in Northern California.

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photos by Karl Nielsen



> Caldecott fourth bore alleviates

> East Bay BRT Project


turns to local artists

In the early morning of Nov. 16, 2013, the long-awaited Caldecott Fourth Bore opened to traffic, providing motorists with an improved passage through the Berkeley hills along State Route 24 in Alameda and Contra Costa counties. The $417 million project was completed on time and under budget, and is saving motorists an estimated ten to 15 minutes of travel time in the off-peak direction. The opening of the new tunnel enables Caltrans to provide two tunnels permanently in the eastbound and westbound directions and rendered the twice-a-day traffic shis unnecessary. As planned, the Fourth Bore enhances safety and adds greater predictability and reliability for motorists traveling in the off-peak direction, as the need to merge from four freeway lanes to two tunnel lanes has been eliminated. These benefits were long in coming. The Fourth Bore has been considered since the third bore opened to traffic in 1964. It took many years, and the efforts of a broad cross section of supporters, including state, regional and local elected officials and agencies, business and labor leaders, the general public and others, to make the new tunnel a reality. Understanding the potential economic benefits of improved regional transportation, the Oakland ▲ The first wave of vehicles entered the Fourth Metropolitan Chamber Bore early in the morning of Nov. 16, 2013. of Commerce and its members played a key role in advocating for the Fourth Bore Project when it came before the Oakland City Council for approval. The planning, design and construction of the tunnel required an infusion of funding from multiple sources, including federal American Reinvestment ▲ Workers install one of the giant jet fans and Recovery Act designed to rapidly expel smoke. (“stimulus”) funds, as well as local Measure J funds administered by the Contra Costa Transportation Authority. Regional Measure 2 bridge toll funds administered by the Metropolitan Transportation Commission, California Mobility Improvement Act (Measure 1B) funds through the state, and other state and local funds have also played a critical role, including those provided by the Alameda County Transportation Commission. But the benefits of the Fourth Bore transcend improved transportation and economic benefits – as it has provided an opportunity for communities on both sides of the tunnel to unite and celebrate the history of the original 1937 bores, which (not unlike the Fourth Bore) were funded largely through federal dollars and provided local jobs during a bleak economic period for the Bay Area and the nation. With the opening of the Fourth Bore to traffic and the end of the era of daily traffic switches in the middle bore, Caltrans is able to begin the final realignment and regrading work of the eastbound approaches to the tunnel, as well as to perform drainage and other improvements. Much of this work is being performed at night to minimize impacts to the motoring public, and is slated for completion by the fall of 2014. New landscaping will be installed near the tunnel next year. To learn more about the Caldecott Tunnel Fourth Bore, visit www.Caldecott-Tunnel.org. ■

When AC Transit started thinking about public art to enhance its East Bay Bus Rapid Transit (BRT) project, the agency was determined to think big and do the job right. It launched a nationwide search to find just the right team of artists. And it found them – just a short bus ride from AC Transit’s headquarters on Franklin Street in downtown Oakland. By selecting Johanna Poetig and Mildred Howard as lead artists, AC Transit put the project in the hands of nationally recognized public art specialists as well as local residents who have deep connections to the 9.5-mile route between downtown Oakland and the San Leandro BART station. Poetig, a professor in the Visual and Public Art Department at California State University, Monterey Bay, had her studio on International Boulevard before moving to North Oakland. Howard, a Berkeley-based artist, has relatives who have driven for AC Transit. She also knows her way around Bay Area transit projects, having completed the acclaimed installation at the Richmond BART station. Her work, Moving Richmond, features a poem by MacArthur Fellow and poet Ishmael Reed carved into a 40-foot piece of faceted steel mounted on the wall of the station. They have collaborated before, but Poetig acknowledges tackling a project of this scope is a special challenge. They’ve enlisted two other local artists with prominent public art credentials – Joyce Hsu and Peter Richards – to help. BRT, sometimes described as “light rail on wheels,” promises a faster, safer, more comfortable commute along the corridor.

The new fleet of eco▲ Poetig’s “Cultural Corridor Urban Flow,” the winning friendly buses will travel in a artistic conception for dedicated bus lane, have Fruitvale’s East Bay Bus Rapid priority at intersections and Transit Project station. stop at new stations, many Construction of the “light and shadow” station will begin in built in the median. November 2014. Streetscape upgrades include landscaping and paving. In other cities that have added BRT lines – like Kansas City and Cleveland – billions of dollars of investments in transitrelated development have followed the BRT route. Together, the art team is charged with designing distinctive elements for 34 stations. AC Transit is looking for a unifying look, yet distinctive characteristics reflecting the uniqueness of the neighborhoods along the BRT path. This summer is dedicated to research, starting with three community meetings at which the artists hope to engage the public in a dialogue that will drive the final design. “Art is community building,” Poetig said. “As artists, we know how art can benefit and enhance public space. We create symbols to link neighborhoods,” she said. “We never forget the layers that nature built.” The East Bay BRT project is funded substantially by proceeds from Alameda County Measure B, Regional Measure Two, the state of California, and the Federal Transit Administration. Follow the project’s development at http://brt.actransit.org/. ■

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> New flights at OAK include Hawaii and Europe

The 2014 Memorial Day holiday weekend kicked off the peak summer travel season at Oakland International Airport (OAK) highlighted by historic firsts, more flights, and four new destinations. Over the long holiday weekend, more than 120,000 people arrived and departed from OAK. Norwegian Air Shuttle, recently named the World’s Best Low Cost Carrier by Air Transport World magazine, launched the very first flights between Northern California and Scandinavia in May at Oakland International Airport. Norwegian’s first flight to Stockholm, Sweden was May 3, and on May 28 the airline launched its air service to Oslo, Norway. Norwegian will operate two weekly flights between Stockholm and OAK on Tuesdays and Saturdays and three weekly flights between Oslo and OAK on Mondays, Wednesdays and Fridays. Both Scandinavian cities are important transportation hubs for air travel within Europe. Following Norwegian’s inaugural flight from OAK to Oslo, Port of Oakland Director of Aviation Deborah Ale Flint said, “We’re excited and prepared to offer an excellent airport experience matching Norwegian’s award-winning onboard service. Oakland International Airport is committed to being the airport of choice for Scandinavian visitors to the Bay Area as well as local residents departing for Europe from OAK.” The new Oslo service creates important connections for business development between the Bay Area and this Norwegian capital. In another first for OAK, Norwegian’s transatlantic service will be operated with the ultraefficient Boeing 787 Dreamliner aircra, which raises the bar for onboard comfort with LED mood lighting, leather seats and a state-of-the-art advanced in-flight entertainment system. OAK welcomes back nonstop service to popular vacation destinations. This summer there are 151 peak day departures scheduled to 38 domestic and international cities. The new destinations, in addition to Oslo, Norway and Stockholm, Sweden, are Baltimore, Maryland and Chicago, Illinois - O’Hare International. “We’re expecting many first-time customers this summer and expect they will value what our existing customers already know; that there is no better way to begin or end a Bay Area journey than at OAK,” remarked Port Aviation Director Ale Flint. Amid fresh flower leis, live Hawaiian music and hula, Hawaiian Airlines commenced new annual summer service between Oakland International Airport and Kailua-Kona, Hawaii on June 14. Hawaiian will serve Kona four times a week. Additionally, they began service June 15 between OAK and Lihue on the “Garden Isle” of Kauai three times a week. The addition of these new seasonal routes provides service from the San Francisco Bay Area to all four main Hawaiian Islands (Oahu, Maui, Kauai and the Big Island) – only from OAK. According to David Uchiyama, vice president, Brand Management, Hawaii Tourism Authority, “The Port of Oakland has been working really hard to help us to connect Northern California to Hawaii and these increases in service will add a significant number of seats from this important market.” ■

▲ Norwegian Consul General Hilde Janne Skorpen (kneeling, second from the left) with the crew of the inaugural Norwegian Air Shuttle flight from Oakland International Airport to Oslo, Norway.


> ‘A very convenient airport for our travelers’ NORWEGIAN AIR SHUTTLE BEGAN THE FIRSTEVER non-stop flights between Northern California and Scandinavia at Oakland International Airport in May. A representative from Oakland Business Review recently sat down for a one-on-one conversation with Norwegian Chief Executive Officer Bjørn Kjos. OBR: You have started the first non-stop air service between Scandinavia and Northern California. Why did you choose this market? Kjos: The San Francisco Bay Area is really an attractive place for Europeans to travel. And there is a lot of interest by residents in the Bay Area to visit Scandinavia. Also we plan to extend our services from Oakland to other major European cities. OBR: Why did Norwegian select Oakland International Airport for your operations? Kjos: It is a very convenient airport for our travelers and we like the management of the airport. With the new tram (BART/Oakland Airport Connector) to operate

▲ Bjørn Kjos addresses later this year, it will also Port of Oakland staff be a very quick and conand visitors. venient trip (for our passengers) into San Francisco’s city center. OBR: Tell me about the Dreamliner service at Oakland International and why you are using this particular aircraft? Kjos: This is the only aircraft we can fly with low cost. It is extremely fuel efficient, which means low emissions too. And corrosion is no problem because of a lot of composite materials (used in the aircraft frame) compared to aluminum. Also it is very comfortable for the passengers. The Dreamliner has higher pressure inside the cabin, which makes them feel better when the plane is flying at a high altitude. It has higher moisture in the cabin as well (compared to other aircraft). OBR: What is your business model and why does it work? Kjos: We have a low cost business model. Our customers are able to fly at an affordable price on brand new, modern aircraft. We have an international operation with crew bases in 17 different locations around the world including Bangkok and New York City. OBR: Has the Disney movie “Frozen” made a difference in your business? Kjos: Yes. The Disney movie is drawing more folks from Scandinavia to Orlando, Florida for example. Also, the movie has made more Americans interested in coming to Norway. OBR: What do you think will attract Californians to Scandinavia? Kjos: Scandinavia is a very beautiful part of Europe because of the dramatic fjords (long, narrow, deep inlets of the sea between high cliffs) and the ice glaciers. It’s very different than what you see in California. And California has a beautiful climate that Scandinavians enjoy.

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> Mobility = Opportunity by Ken Lowney

Two topics have occupied a lot of print over the past few months...the mania of the housing crisis in San Francisco, followed closely by the ever popular trend piece on Oakland as the “new center of cool.” On one side of the bay development pressures have created a place no one can afford to live in anymore, and on the other side is a shining light where Oakland is hip – and have you heard? I hear they actually get summer in the East Bay. There’s an energy in the air and fresh kale growing on every corner. It can be very easy to get caught up in the hype every time a new coffee shop opens up, but what do these two storylines really mean for the community of Oakland? Those who live here know – Oakland has always been “cool.” It’s great that those outside of Oakland are recognizing the energy of the place, but how with all of the development pressures in the region does Oakland maintain its identity and hold onto its unique sense of place and culture...those things that are so valuable a price can’t be put on them? Change is a constant. There are many aspects of planning for change and development in an effort to capture value for all residents. Along with the topics of housing affordability, education systems and business support, there is also transportation. How we move within and through a city says a lot about our relationship with that place. Are we shut off, isolated in our own car...or do we share the sidewalk with our neighbor, open to a casual conversation? Transportation planning is a large topic, but here we’ll focus on bicycle infrastructure. What are some ideas that support the ability of current residents to grow and thrive in Oakland? What are ideas of how to create places that attract the type of creative entrepreneurs and makers who want to be a part of a valuesdriven business ▼ Lowney Architecture is currently working community? Those who with the city’s Public Works Department are successful, because to convert two off-site parking spaces into yes, they make money, 40 new bike parking spaces for Chow but they also consider restaurant on Piedmont Avenue. themselves successful because they are engaged in being a part of making the communities where they are located stronger? How many home-grown solutions to transportation issues can be dreamed and developed by the creatives who work at places like Impact Hub here in downtown Oakland? The following are

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some ideas of programs and design strategies ...but really, this list just scratches the surface of what can be dreamed up. • Creating value – People are more likely to bike and walk when the street is scaled to the human and not the car. Many studies show that highly walkable places have higher real estate values. • Make it easier for local businesses to convert curbside space into public parklets. • Allow businesses to convert the required minimum automobile parking into bicycle parking. They understand their customers best, and the space required for one automobile stall can fit 20 bikes. That’s a lot more customers! • Install protected bike lanes. Businesses along proposed bike lane routes are oen understandably wary; there is the common perception that customers primarily access their business by car. Recent studies however have been showing there is no negative effect on sales aer the installation of bike lanes; there’s oen even an uptick in sales! Creating healthier citizens • 30 minutes of cycling a day saves each of us $544 in medical costs annually. • The city of Boston has started a program called “Hubshare” in an effort to address health concerns and mobility issues associated with poverty. In this program doctors can prescribe needy patients bike share memberships for just $5! Bike share is coming to Oakland; let’s ensure the stations are spread through a network that connects neighborhoods. Creating stronger community connections • Bicycle Oriented Development. Transit Oriented Development is typically associated with large, mixed-use projects around rail stations. This is key to capturing the value created by rail infrastructure, but is there also a smaller version that could be pursued...A strategy to develop multi-family and mixeduse projects on streets with bike lane infrastructure? These projects would provide bicycle and cargo bike parking and services. They could be modularly built to help control costs and protect affordability. • 70 percent of American car trips are shorter than two miles, and in many urban areas bikes are 50 percent faster than the same trip by car…i.e. more time to spend with family, friends and neighbors. • Prioritizing transit and specifically bicycle infrastructure helps create thriving, active streetscapes and is about the equality of movement and opportunity for all residents. It’s a cultural badge of honor that highlights Oakland as a place that places priority on environmental sustainability, community connections and does not value the resident in the $50,000 car more than the resident on foot or on the $50 bike. To paraphrase a quote from a favorite of ours, the former mayor of Bogotá, Enrique Peñalosa, Mobility equals access. Mobility equals health. Mobility equals opportunity and value. ■ Ken Lowney, a member of the Chamber’s Board of Directors, is founder and design director at Lowney Architecture in downtown Oakland.




> Enhancing the Port's competitive edge The Port and city of Oakland’s redevelopment of the former Oakland Army Base is positioning the Port to capture future maritime business and enhance its role as an international gateway. Oakland is the only premier container port on the West Coast that will be able to offer distribution and warehouse facilities and services directly adjacent to container terminals, deep harbors, and two Class I rail connections. Together, the Port and city of Oakland are creating what is being called “Oakland Global,” a world class trade and logistics center on approximately 360 acres of what used to be the Oakland Army Base. Upon completion, this redevelopment project will attract more imports and solidify the Port of Oakland’s premier agricultural export position in the U.S. Both the Port and the city are currently constructing Phase I ($500 million) of the two-phased project. The full Oakland Global project will bolster the Port’s ability to compete internationally and allow for higher volumes of cargo to be transported more efficiently. The project partnership includes the city and Port of Oakland, as well as developers Prologis and California Capital & Investment Group. An economic analysis by the Port and city estimates that there will be numerous benefits from a more efficient supply chain and increased economic activity. For each dollar of investment, the project generates $2.16 in value added to the public in the form of lower cost goods and benefits related to air quality, traffic, and highway safety. These logistics facilities will have four key advantages over competing facilities elsewhere in the nation and across our borders. They will be new, best-in-class, high efficiency facilities. The site’s proximity to Oakland’s marine and rail terminals is unparalleled both locally and compared to other west coast gateway ports saving shippers on transportation costs. The site’s location within the Port’s overweight corridor will allow for truck and trailer combinations up to 95,000 pounds, rather than 80,000 pounds as limited on California highways. The additional weight allows shippers to fully pack each container with their goods. And each site can have rail service available for easy transfer between railcar and ocean container, which will be particularly attractive for agriculture exporters. The Port is constructing a new rail yard. The improvements will provide additional railcar storage capacity for current and future customers, particularly transload, bulk and break bulk businesses. Phase I of the Port’s construction is scheduled to be completed in summer 2015. The remainder of the Port’s site will be developed in the next phase, which includes additional logistics facilities and completion of a new intermodal railyard. Oakland Global will provide the Port of Oakland with a major competitive advantage: import and export distribution in the heart of the seaport and enhanced rail adjacent to the marine terminals. The Port and city of Oakland broke ground last year on this two-phased, $1.2 billion project. ■

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> Campaign puts Bay Area residents

> An Oakland gem

in driver’s seat

– by John Goodwin

The Oakland-based Metropolitan Transportation Commission (MTC) this summer and fall will team with the Bay Area Air Quality Management District and a consortium of electric vehicle (EV) organizations to spur adoption of the quick, nimble and zero-emission cars by offering thousands of free test drives at dozens of public venues and workplaces throughout the nine-county Bay Area. As part of a regional publicity campaign dubbed “Experience Electric – The Better Ride,” the partners will feature the latest EVs from a variety of manufacturers, including Tesla, BMW, FIAT, Ford, General Motors, KIA Motors, Nissan and smart USA. The campaign’s goal is to accelerate EV adoption through purchase, leasing and car-sharing programs, and to showcase the vehicles with a fun, hands-on experience. “Increasing the use of EVs is a great way to help the Bay Area improve air quality and meet its state targets for reducing greenhouse gas emissions,” said Orinda City Councilmember and MTC Chair Amy Rein Worth. “It’s one thing to say that drivers can fuel an EV for only about 20 percent of the cost of a gasoline-powered car, or that EVs can cut the typical driver’s operating and maintenance costs by $1,200 a year. But these are just numbers until people experience for themselves how much fun these cars are to drive. Add in other benefits like access to freeway carpool lanes, and when you put it all together, EVs really are the coolest option on the road today.” “There are more all-electric vehicles in the Bay Area than any other region in the state,” added Berkeley Mayor Tom Bates, who also serves as an MTC Commissioner and Air District Director, and co-chairs the Bay Area EV Strategic Council. “The Bay Area accounts for about 20 percent of California’s population but 40 percent of the state’s EVs. We want to build on this leadership and make the Bay Area the EV capital of the nation. The way to do it is to get drivers to actually experience an EV in a fun, zeropressure setting.” Noting that the Bay Area EV Strategic Council aims to boost the number of EVs in the region to 100,000 or more, Bates said, “We’re confident consumers will go electric when they actually try the vehicles and hear from friends who have tried them. EVs offer a fabulously smooth ride and are wonderfully quiet – in addition to the terrific fuel savings and environmental benefits.” On the California power grid, EVs are more than 75 percent cleaner than the average gasoline-powered vehicle after counting emissions from power plants. For drivers who have solar-generated power at home or other “green” power options, driving an EV can be nearly carbon-free. MTC and the Air District led the strategic development of the $925,000 Experience Electric campaign in collaboration with the Bay Area EV Strategic Council. MTC then selected the California Center for Sustainable Energy (CCSE), Plug In America and Charge Across Town to conduct the year-long media and consumer campaign, which aims to make extensive use of social media and word-of-mouth marketing as well as traditional advertising and media relations. The Experience Electric campaign kicked off in May with a launch event at Luscious Garage, a San Francisco shop specializing in the service and repair of electric and hybrid vehicles, and was followed days later by the initial public ride-and-drive event, which attracted hundreds of participants to the city’s Marina Green to get behind the wheels of the all-electric BMW i3, Daimler AG’s smart electric drive, FIAT’s 500e, General Motors’ Cadillac ELR and Chevrolet Volt plug-in hybrids, Ford’s Fusion and C-MAX Energi plug-ins and Nissan’s Leaf. Jagdeep Singh, who test drove a BMW i3 at the San Francisco ride-and-drive event, was impressed with the car’s power. “It just takes off, and the car talks to you. It’s very user-friendly…I think the handling was definitely amazing.” Bay Area residents are invited to join the Experience Electric conversation online, and to get real-time updates about future ride-and-drive events by visiting the campaign’s Twitter or Instagram accounts, or its Facebook page at www.facebook.com/ TheBetterRide. Scheduled East Bay events include: • Fremont – Saturday, Aug. 9, 10 a.m. - 4 p.m., Pacific Commons, Christy and Curie Streets • Pleasanton – Thursday, Sept. 4, 6 p.m. - 9 p.m., Division Street and Railroad Avenue • Walnut Creek – Sunday, Oct. 26, 9 a.m. - 1 p.m., North Locust St. between Lacassie and Giammona Streets. ■ John Goodwin is a public information officer for the Metropolitan Transportation Commission and the Bay Area Toll Authority.

22 | OBR Oakland Business Review | www.oaklandchamber.com

What has history, is lots of fun, and has a local tie-in to Elvis Presley? President Franklin D. Roosevelt’s beautifully restored “floating White House” docked at Jack London Square. Since its 1995 public debut, the USS Potomac has offered an amazing combination of education, fun, food, and scenery. History buffs will appreciate the tours and cruises that recreate the atmosphere of the end of the Depression, the New Deal, and the World War II years. There is almost no describing the impact of hearing about those major turning points in America’s history while standing on the same decks as FDR. In the years from 1936 to 1945 he used this yacht as a venue to entertain visiting royalty, members of congress and visiting heads of state. He also used the ship to get away from the stresses of the White House. In addition to 24 history cruises a year, the Potomac has 14 specialty events that continue the tradition of fine food in a beautiful setting. Picture a Mother’s Day tour of the bay complete with an excellent buffet and mimosas. There really is something for every age and interest level. The regularly scheduled cruises include special features of the bay such as the bridges, the islands, and the historic ships. The private charters, special cruises, and dockside events allow all of us to party like kings and queens – literally. For example, King George VI and Queen Elizabeth cruised with FDR and Eleanor Roosevelt to George Washington’s home at Mt. Vernon. Other royal excursions included Crown Princess Martha of Norway, Queen Wilhelmina of the Netherlands and Crown Prince Gustav of Sweden. Even “the King,” Elvis Presley, owned the yacht before donating it to Danny Thomas to benefit St. Jude’s hospital. You can stand on the very same deck as the smiling Elvis and Danny Thomas. Check out the web site to see the 1964 photo. The Potomac – www.usspotomac.org – is a resource-rich website with many articles and historic photos. Potomac docents are among the dedicated 102 volunteers who also keep the USS Potomac brass gleaming, etched glass shining, and overall shipshape. Other docents do speaking engagements, educational programs for Oakland school children, and marketing and planning for events. The docents are well trained and confident speakers. Join the Potomac volunteers for a cruise, a tour, and for fascinating stories about the era of FDR, and World War II. ■


> Sustainability practices

> Oakland Makers gets

at the UC system

national attention

The Chamber’s monthly Economic Development Forum in June heard a presentation from Matt St. Clair, the first sustainability manager of the University of California. Under St. Clair, the UC’s Office of the President has been leading system-wide sustainability efforts across the ten-campus UC system since 2004.

– by Eleanor Hollander

Under his leadership, UC has earned 145 LEED certifications and avoided more than $100 million in utility costs, and has committed to goals for carbon neutrality by 2025 and zero waste by 2020. St. Clair is a founding member of the Board of Directors for the Association for the Advancement of Sustainability in Higher Education. He is also a member of the Board of Directors of Strategic Energy Innovations, a nonprofit organization implementing energy conservation and sustainability education programs.

by Margot Lederer Prado

President Obama recently hosted his own Maker Faire on June 18. This year Maker Faire, an exposition of invention, technology, science and art “do-it-yourselfers” hosted some 130,000 visitors to their May annual Bay Area Maker Faire. Oakland formed its own Oakland Makers (OM), (www.oaklandmakers.org) with a launch in May of 2013, and now has some 400 enthusiasts and professional Makers following its events, including the current exhibit up at Impact Hub Oakland. Oakland was one of the first 12 cities to sign on to the National Mayor’s Maker Challenge, which was initiated by the Manufacturing Alliance of Communities (MAC) which, together with the White House Office of Science & Technology, challenged another 100 U.S. Mayors to join in Making & Manufacturing advocacy and support. Mayor Quan was one of 200 invitees to the White House Maker Faire, at which time the accomplishments and future goals of Oakland Makers were publicized to a national audience. Oakland is proud to have accomplished, or initiated, a number of the recommended Mayor’s Maker Challenge steps, including: 1. Maker Roundtable. The city co-founded Oakland Makers (OM) and had its official launch in May of 2013 with guest dignitaries Dale Doughtery, St. Clair has delivered lectures at numerous universities, been an invited co-founder and chief executive officer of Maker Faire/Maker Media; Ro keynote speaker at several regional and national conferences, and has advised Khanna, former deputy director of the U.S. Department of Commerce and the U.S. House of Representatives on how to implement sustainability present Congressional candidate; and Chris Anderson, chief executive measures in a large system. officer and president of 3D Robotics and former editor of WIRED Magazine. The University of California, with its $23 billion annual operating budget, 2. Maker Faire. The East Bay Mini Maker Faire will be held in Oakland. 180,000 employees and 230,000 students, would be the 100th largest 3. Maker Liaison. Margot Prado, co-founder of OM, is the senior national economy in the world if it were its own country. UC’s environmental business development specialist for the city, and works to retain, expand footprint and impact is large, but so is its educational footprint. UC launched and attract “maker” and manufacturing businesses to Oakland. a system-wide sustainability program in 2004 to reduce its environmental 4. Makerspaces. City economic development staff and OM are impact while making its campuses into living laboratories for sustainability working to support at least two new private Makerspaces/Fab solutions. To give a sense of scale St. Clair mentioned how the UC’s hospital Lab/Hardware accelerators: Blue Sprout and future Hollisworks. systems taken together make it the single largest hospital system in the state, 5. Maker Manual. The city of Oakland has published nationallyand that if the GDP of the UC system was considered as a national economy it circulated articles (Planning Magazine, February 2014), (Oakland Local, would rank between Cypress and Estonia. Metropolis) to promote the Maker Movement and manufacturing in St. Clair reviewed the “long history of the UCs and sustainability,” the city. highlighting the agricultural gardens at UC Santa Cruz in 1967 and the 6. Maker Strategy, Education, Training & Workforce. establishment of the environmental studies The Oakland Makers core group includes leaders in the technical department at UC Santa Barbara in 1970. With some vocation program of Laney College – Machine Shop, Welding hopefulness he also told about relatively quick Program, Carpentry and Woodworking – to bring relevance and adoption of solar power panel installations on campus commercial practice knowledge to Laney students, as well as to buildings between 2004 and 2007. offer apprenticeships, real world curriculum, and post-graduation Through changed building practices, waste stream opportunity for students. management and policy reforms, the system has lease join us again 7. Maker Business Development. The city’s Economic managed to make great strides in the areas of waste, on Wednesday, Development Department has hired an organizational food and water savings. In fact they have saved as development/technical consultant for OM to grow business “much water as the city of Berkeley consumes” as July 9 at 3 p.m. at the models, and the organization itself, in partnership with the city. diverted as “much was as the city of Palo Alto” disposes Chamber for our next The Sustainable Business Alliance (SBA), with Erin Kilmer Neel and reduced vehicle emissions equivalent the “city of Economic Development and Hiroko Kurihara, are the OM consultants through June 2015. Pasadena’s output annually.” 8. Maker Best Practices. Oakland has a leadership position Forum. The theme for In closing, Matt St. Clair offered that the “next on the Executive Committee, East Bay Economic Development frontiers” for sustainability practices included the 2014’s forum program Alliance, specifically leading the Industry Sectors Committee conversation around investment practices (or is “Economic Trends” representing some 12 cities from the region. The cluster will “divestment” in fossil fuels) of university portfolios, include exploration of a sub-regional Makers to encourage at the macro level. In and invited the audience to learn more at the innovation and invention in science, art and technology, and university’s website, which is being updated this July we will discuss expansion of the current supply chain for these sectors. ■ month. ■



Eleanor Hollander is the Chamber’s director of economic development.

the health care and expansion plans for Children’s Hospital & Research Center Oakland. ■

Margot Lederer Prado, co-founder of Oakland Maker, is the senior business development specialist for the city of Oakland.

July 2014 | 23

Names in the news

C. Gregg Ankenman

• C. Gregg Ankenman, a partner at Wendel, Rosen, Black & Dean LLP in Oakland, has been honored with the 2014 Humanitarian Service Award by the Greater Bay Area Chapters of the J. Reuben Clark Law Society. The Society is an international organization composed of attorneys and law students dedicated to promoting fairness and virtue founded upon the rule of law through public service and

professional excellence. • The Oakland Zoo has announced the achievement of LEED (Leadership in Energy and Environmental Design) Gold certification of its Veterinary Hospital by the U.S. Green Building Council (USGBC) and verified by the Green Building Certification Institute (GBCI). LEED is the nation’s preeminent program for design, construction, and operation of high performance green buildings. This Bay Area facility is the first veterinary hospital in California to become LEED Gold and is the second veterinary institution with Gold status on the West Coast. • Torrey Pines Bank has announced the hiring of Margaret Lowell as vice president, senior relationship manager, in its Oakland office. Lowell will work closely with businesses to help them achieve their organization’s goals with the help of banking and related financial solutions. She has more than 25 years of professional experience in lending, credit and risk management, portfolio administration, relationship Margaret Lowell management, loan structuring, client acquisition, retention and strategic alliances. • After 15 years of helping foster exhibitions, educational programs, and events centered on meaningful and relevant community engagement, museum professional Evelyn Orantes has been named Oakland Museum of California (OMCA)’s first curator of public Evelyn Orantes practice. The creation of the position and appointment of Orantes reflects the museum’s commitment to community as central to the fulfillment of its mission across all programs. • United Labor Bank has announced the hiring of Anthony Thompson as senior vice president and commercial loan officer. Thompson assumes responsibility for increasing Anthony Thompson the bank's lending activity through relationship-driven community business banking. He brings to the bank more than 30 years of business experience dealing with domestic and foreign small- and medium-sized businesses, and has been an East Bay banker since 2001. • Welsh Public Relations/Marketing and Event Planning Group is celebrating its 16th year anniversary by producing the 1st Oakland Teen Empowerment Scholarship Pageant – "We are the Change" – for girls 13-18. The project is an academic pageant and is inviting businesswomen to be Godmothers/Mentors/Sponsors to the teens. The event will be held Saturday, July 19 at Nile Hall in Preservation Park. For information, write Oaklandteenpageant@Gmail.com/or call (510) 326- 8668. ■

24 | OBR Oakland Business Review | www.oaklandchamber.com | July 2014 |


Women in Business Roundtable

> Oakland Arts Revival comes to life

> Success via community stewardship

at Women in Business luncheon

by Vanita Williams

by Bedilia Ramirez The East Bay Women in Business Roundtable (EBWIBR) invites all Chamber members to Oakland Arts Revival, a panel featuring Oakland female professionals involved with the evolving art scene in Oakland. Please join us Friday, Aug. 1 from 11:15 a.m. to 1:30 p.m. at the Waterfront Hotel in Jack London Square. In the past two years, Oakland has received notoriety as a top-ten tourist destination. Some fans praise our city as the “New Brooklyn.” Similar to Alison Best Brooklyn, in the recent decade, Oakland has undergone a renaissance in creativity and innovation that is being noticed by folks outside of the city. This third installment in the 2014 “Rising to the Top” series will highlight the local art scene and feature three Oakland-based organizations – ProArts Gallery, Visit Oakland and Oakland Museum of California. Visit Oakland serves as the umbrella organization for all visitor-related travel to Oakland. Its mission is to increase tourism’s economic impact to Oakland through destination development and brand manageMargo Dunlap ment. Alison Best joined Visit Oakland as its president and chief executive officer in September 2012. Since then she has focused on various marketing and public relations strategies to promote the city as a worldclass travel destination. Since 2003, Margo Dunlap has served as the executive director of ProArts Gallery. Dunlap has steered the organization to create scalable platforms for building community and inspiring creativity. She has supported and managed projects with the San Francisco Museum of Modern Art, Berkeley Art Lori Fogarty Museum and the California Digital Library. She is founding chair of DTO Arts – Downtown Oakland Arts, a community development initiative, and the Oakland Cultural Trust, a recent recipient of Oakland Asian Cultural Center’s Arts Preserver Award. Dunlap also advocates for equity, access, and public engagement in her work to generate opportunities and resources. Lori Fogarty has more than 20 years of museum experience. She has been executive director of the Oakland Museum of California (OMCA) since March 2006. Fogarty is leading OMCA's groundbreaking transformation of its art, history, and natural sciences Dana King collections and the development of new exhibition and programming strategies to engage visitors in dialogue and discovery. She also supervises the museum’s operations, fundraising, and long-range planning. Dana King stepped down from her 15-year journalism career with Channel 5 (KPIX) news, relocating to Oakland in 2012 to pursue a second career as an artist. Since then she has been working on her daily studio practice. Her sculptures and paintings are featured in exhibits around the Bay Area, including the local Thelma Harris Art Gallery. Please join us and get re-introduced to the Oakland art scene on Friday, Aug. 1 from 11:15 a.m. to 1:30 p.m. at the Waterfront Hotel. Take this opportunity to network with local professionals and come away feeling invigorated and inspired! ■ Bedilia Ramirez is the employment coordinator for the Career Pathways & Education Program/Career and Transfer Center at Chabot College, and is co-chair of the East Bay Women in Business Roundtable. She can be reached at bramirez@ chabotcollege.edu or at (510) 723.6699.

Suzan Bateson, executive director of the Alameda County Community Food Bank, recently gave a moving address at the Waterfront Hotel as part of the East Bay Women in Business Roundtable (EBWIBR) speaker series that is highlighting the theme “Women Rising to the Top.” Bateson recounted key failures and triumphs from her personal life and career. Her path, including both the ups and downs, led her to become head of an organization committed to ending hunger in Alameda County by 2018. Her message was clear: “Leaders are made through their experiences.” Bateson emphasized the importance of surrendering to life’s lessons and allowing oneself to exist beyond the paralysis of fear. Her story of resilience, vitality and commitment to impact change captured the heart of everyone in the room. Bateson’s commitment is embodied in the Food Bank’s strategic plan to ensure everyone who is “food insecure” has at least one meal each day. Despite fiscal challenges, the Food Bank is on pace to meet that goal having increased production, tripled its budget, and doubled its employees since 2006. Under Bateson’s leadership the Food Bank has been wildly successful in gaining support through strategic partnerships and engaging more than 13,000 volunteers who contribute 50,000 hours to end hunger each year. Bateson’s fearless approach to fundraising led to the execution of a $5 million capital campaign to purchase a building in Oakland that is now the Food Bank’s permanent home. The distribution center itself is more than 118,000 square feet. With the government offering less and less support, the Food Bank is urging supporters to reach out to their networks for donations to ensure there is an adequate supply of food on the shelves. One of Bateson’s fearless decisions was to ban the distribution of carbonated beverages through the Food Bank. The organization replaced them with fresh fruits and vegetables and now the Alameda County Community Food Bank

provides 380,000 quality meals each week, an amazing leap towards the ultimate goal of alleviating hunger. In the future Bateson hopes to banish the fear of scarcity and inspire the idea that there is enough for everyone. Discover how you can support the Alameda County Community Food Bank by visiting www.accfb.org. ■

▲ At the Women in Business luncheon, guest speaker Suzan Bateson (fourth from the right) is greeted by members of the Steering Committee (left to right) – Jamie Rudman, co-chair Kim Arnone, Cherie Carter, Paula Welsh, co-chair Bedilia Ramirez, Nikki Beasley and Vanita Williams.

Vanita Williams is vice president for Small Business Banking at Bank of America, providing valued services to clients in the East Bay. Williams, the co-chair of the EBWIBR Programs Committee, can be reached at vanita.williams@bankofamerica.com or (510) 853-1794.

Brochures And annual reports, corporate newsletters, sales kits, logos, identity packages, WordPress websites. We help build your brand with design that really means business, working with you and your team to connect your product or service with your target market.


= DESIGNS C O M M U N I C AT I O N D E S I G N T H AT R E A L LY M E A N S B U S I N E S S 510. 653. 2153 • c c @ c h e r i e ca r t e r d e s i g n s . c o m

July 2014 | 25


Small Business


> Why start a small business?

by Steve Ward

Starting a business takes careful consideration and planning. It takes emotional and financial preparation and a commitment to invest the time required to see your endeavor succeed.

The stakes are also high: only half of all new businesses survive five years or more, and about one-third survive ten years or more, according to the U.S. Small Business Administration. But despite the many challenges of starting a business, the business owners say the rewards are plenty. In the second quarter 2014 Wells Fargo/Gallup Small Business Index, we surveyed small business owners across the U.S. and asked them to look back to when they began their businesses. Here are the areas they said aspiring entrepreneurs should consider before starting and owning a business:

Challenges One of the first considerations of becoming a business owner is to make sure you have a solid business plan. That includes doing research to learn about your customers, Steve Ward your competitors and your industry, and meeting with a financial advisor to review projected cash flow. In our survey, when business owners were asked to identify the most important challenge they faced at the time they opened their business, the number one challenge was securing accounts and customers (23 percent), followed by cash flow (15 percent) and credit financing/availability of funds (10 percent). Although starting a business often requires a great investment of time and dedication, interestingly, only two percent of small business owners reported the personal sacrifice and long hours was their biggest challenge – an indicator of the great personal satisfaction derived from business ownership. Funding Starting any business or buying into a franchise requires you to make a large initial investment, so it’s important to ensure that your current and future finances are in order. In terms of funds small business owners used when opening their businesses, personal savings (77 percent), loan or credit (41 percent), and family and friends (33 percent) are the most cited sources of funds. Make sure you research the startup costs for your business and you have a financial plan that you’ve reviewed with your financial advisor to ensure that you have the funds you need for the first years of operation. And before you apply for credit, take time to understand what your business needs to do to be considered credit-ready and in the best position to secure financing. It’s important to meet with a banker to understand your options before you need credit. Rewards Often, potential small business owners underestimate the amount of time and energy it takes to launch a new business, yet owning a small business can be extremely rewarding. Think about why you want to start a business and what the potential opportunity could be. In the Small Business Index survey, the independence of being

26 | OBR Oakland Business Review | www.oaklandchamber.com

your own boss was far and away the most rewarding aspect of being a business owner identified by respondents (42 percent). The next three top mentions were job satisfaction (17 percent), flexibility (12 percent) and interactions with customers (11 percent). Interestingly, only 7 percent said making money was the most rewarding aspect. Your financial future In the survey, business owners were asked in an aided fashion the reasons why they opened a small business, and securing their financial future and being their own boss were the most frequently mentioned. However, most small businesses do not turn a profit immediately, so you need to make sure you have enough reserves on hand to cover your expenses. We typically advise business owners to plan on having enough working capital on hand to cover payroll, operations and other unplanned expenses for at least a year. Building a small business comes with many challenges, yet as business owners have shared with us, the opportunities and rewards of starting a business can be amazing. A successful business starts with asking the right questions. When you prepare, work hard and plan carefully you can put yourself in position to reap the rewards. ■ Steve Ward is the small business regional sales manager for Wells Fargo in San Francisco and the Greater Bay Area.

> Children’s Hospital Oakland honored The trauma center at UCSF Benioff Children’s Hospital Oakland has been verified as a Level 1 Pediatric Trauma Center by the American College of Surgeons (ACS). This achievement recognizes the trauma center’s dedication to providing optimal care for injured patients and establishes the hospital as the only Bay Area, free-standing children’s hospital with ACS Pediatric Level 1 verification. The designation of Level 1 Trauma Service is a significant recognition, with UCSF Benioff Children’s Hospital Oakland now being one of only 44 ACS Pediatric Level 1 Trauma Centers in the country. There are only four other ACS Pediatric Level 1 Trauma Centers in California. “It’s critical that seriously injured children be treated at a trauma center that is geared to their medical needs,” said UCSF Benioff Children’s Hospital Oakland’s President and CEO Dr. Bertram Lubin. “The ACS Pediatric Level 1 trauma designation reaffirms that children needing trauma services will receive the most appropriate and highest quality trauma care available at our trauma center.” The ACS verification process is a highly structured and extremely stringent review of all aspects of trauma care, including care provided by the Emergency Department, Surgical Services, Acute Care, PICU, Lab, and Diagnostic Imaging, Rehabilitation, Injury Prevention, and outreach education. ■

All events held at Chamber offices, 475 14th Street, unless otherwise noted. Call 874-4800 to confirm dates and times. Meetings are open to all Chamber members.

A’s vs. Giants Chamber’s got great seats!

| July 8

Economic Development Forum



Women in Business

Children’s Hospital

Maximize your Chamber benefits

Law Offices of Burnham Brown

| JULY 17


| JULY 9

| JULY 24

Oakland Arts Revival panel

Keeping you connected and informed

> JULY 8 | Battle of the Bay

| game begins at 7:05 p.m. E X ECUTI V E COM MI T TEE

SOLOMON ETS-HOKIN Colliers International

Chair of the Board MARK EVERTON Waterfront Hotel Vice Chair CHARISSA FRANK FMG Architects DAN COHEN Full Court Press DAVID TUCKER Waste Management of Alameda County

RON FOREST Matson Navigation Company JOHN GOODING The Quadric Group STAN HEBERT California State University, East Bay MICHAEL HESTER McGuire & Hester

ZACK WASSERMAN Ex Officio Corporate Counsel Wendel, Rosen, Black & Dean LLP

VICTORIA JONES The Clorox Company

KEN WHITE Fidelity Roof Company



B OA RD O F D IR ECTOR S KIM ARNONE Katovich & Kassan Law Group (representing Women in Business Roundtable) HARMINDER BAINS Securitas

PAMELA KERSHAW Port of Oakland

KEN LOWNEY Lowney Architecture KEN MAXEY Comcast ED MCFARLAN JRDV Urban International SAM NASSIF Creative Hospitality Corporation HILARY PEARSON Sungevity

ALISON BEST Visit Oakland

JULIE PETRINI Alta Bates Summit Medical Center

DAVE CANNON Barney & Barney LLC


DAREN CHAN PG&E GREG CHAN East Bay Municipal Utility District CYNTHIA CHIARAPPA Children’s Hospital & Research Center Oakland JOHN DOLBY Cassidy Turley


Oakland A’s vs San Francisco Giants, O.co Coliseum, reserved seats on Plaza Level overlooking third base

9 | Ambassador Committee meeting

| noon - 1 p.m. 9 | Economic Development Forum

| 3 - 4:30 p.m. featuring “Children’s Hospital Oakland: Securing the Future of Health Care for Bay Area Children,” with Richard DeCarlo, executive VP & chief of hospital operations, and Doug Nelson, director of facilities & construction

25 | Inside Oakland Breakfast Forum

19 | Nonprofit Roundtable Committee meeting

| 2:30 - 4:30 p.m.

| 8:30 - 10 a.m.

20 | Oakland Chamber Young Professionals (OCYP) mixer


| 5:30 - 7:30 p.m.

10 | Ambassador Committee meeting

offices of BUILD-Downtown Oakland

| noon - 1 p.m. 21 | Chamber 101

| 7:30 - 9 a.m.

10 | Economic Development Forum

Learn how to maximize your Chamber benefits. Free marketing and networking opportunities. Special offers available.

| 3 - 4:30 p.m. 16 | Nonprofit Roundtable Committee meeting

| 2:30 - 4:30 p.m.

21 | After Five Reception

| 5:30 - 7:30 p.m.

Committee meeting

combined with members of the San Leandro Chamber of Commerce, The

| 2:30 - 4:30 p.m. 16 | Oakland Chamber Young Professionals (OCYP) mixer

| 5:30 - 7:30 p.m. Kincaid’s Bayhouse at Jack London Square

17 | Chamber 101

| 7:30 - 9 a.m. Learn how to maximize your Chamber benefits. Free marketing and networking opportunities. Special offers available



After Five Reception

24 | After Five Reception

| 5:30 - 7:30 p.m. law offices of Burnham Brown, 1901 Harrison St., 14th floor, 5:30-7:30 p.m.

25 | Inside Oakland Breakfast Forum

| 8:30 - 10 a.m.




1 | East Bay Women in Business Roundtable luncheon

| 11 a.m. - 1:30 p.m.

OBR OAKLAND BUSINESS REVIEW (ISSN 1092-7220) is published monthly at $100.00 a year by the Oakland Metropolitan Chamber of Commerce, 475 14th Street, Oakland, CA 94612-1903. Membership dues include subscription. Periodicals postage at Oakland, CA. Contents can’t be reproduced without permission. POSTMASTER: Send address changes to OAKLAND BUSINESS REVIEW, 475 14th Street, Oakland, CA 94612.

| noon - 1 p.m.

15 | Nonprofit Roundtable

JENNIFER SCANLON Kaiser Permanente

The purpose of the Oakland Metropolitan Chamber of Commerce is to promote commerce and industry, to advance economic growth and to enhance the quality of life in the city of Oakland.

Marina Inn on San Francisco Bay, 68 Monarch Bay Drive, San Leandro Marina, 5:30-7:30 p.m.

13 | Ambassador Committee meeting

Oakland Arts Revival, a panel featuring Alison Best, president and CEO of Visit Oakland; Margo Dunlap, executive director of ProArts Gallery; Lori Fogarty, executive director of the Oakland Museum of California; and Dana King, one-time journalist Channel 5 (KPIX) News and now, fine artist – Oakland female professionals involved with the evolving art scene in Oakland.


12 | OCYP Lunch-n-Learn

HANK MASLER, (510) 874-4808 hmasler@oaklandchamber.com | www.oaklandchamber.com

| noon - 1 p.m.

Design/Production Editor

“Building your Resume Through Volunteering”

Law Offices of Burnham Brown 1901 Harrison St. 14th floor

No charge for Chamber members. $15 for non-members. 5:30 - 7:30 p.m.

CARTER DESIGNS The articles published in this publication do not necessarily reflect the policies or opinions of the Oakland Metropolitan Chamber of Commerce.

July 2014 | 27

28 | OBR Oakland Business Review | www.oaklandchamber.com

Profile for Oakland Chamber of Commerce

July 2014 Oakland Business Review  

July 2014 Oakland Business Review