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The award-winning publication of the Oakland Metropolitan Chamber of Commerce | oaklandchamber.com | Vol. XXXL No. 7/8| Jul/Aug 2019

Image Success: Minuteman Press Page 4

Legal Update: CCPA Page 8

Summer Fun in “The Town” Page 14

Banking & Finance Page 16

Sort it out! Page 18

The

TOWN

Record crowd turns out, walks down “Memory Lane”

Hundreds attend 114th Annual Chamber Lunch, celebrate “The Town 2019” “The Town” turned out in force for the 114th Annual Chamber Meeting & Awards Luncheon, sponsored by Kaiser Permanente, June 26th at Marriott City Center Oakland. More than 600 Chamber members and guests – a sellout crowd of Oakland and the East Bay’s leading business, elected and community members – took a walk down “Memory Lane” at the reception sponsored by Comcast, checking out photos of Oakland’s leaders from decades past; sampling

various offerings from Jack London Brewing District breweries, part of Oakland’s “Ale Trail,” and participating in high-level, high-energy connecting and reconnecting before heading into the lunch. With the theme “The 2019 Town Yearbook,” the event acknowledged the work and achievements of members over the past year, while also continuing to keep the focus on securing Oakland’s economic future and quality of life for its residents. Chamber President and CEO Barbara

Leslie welcomed the crowd, reflecting upon the past year, and noting interest in – and growth of – the annual lunch event underscores the shared commitment of member organizations and individuals to the Chamber’s mission of convening, communicating, connecting, and leading. Lenny Mendonca, Chief Economic and Business Advisor to Governor Gavin Newsom, gave an inspiring keynote address, examining both challenges and great opportunities for California’s future, many of which are mirrored in Oakland and the East Bay. Congratulations to AB&I Foundry, recipients of “Deep Roots,” presented by award sponsor Verizon; Gilbert

Pete, Leadership Oakland Alumnus, presented by award sponsor HNTB; “Oakland on the Map,” to the assemblage in recognition of the collective efforts in amplifying Oakland, presented by award sponsor Wendel, Rosen, Black & Dean; the Oakland Museum of California, “Heart of Oakland” award, presented by award sponsor Donahue Fitzgerald; Bonnie and Earl Hamlin, recipients of the T. Gary Rogers Community Commitment Award, presented by award sponsor Sutter Health; and the Oakland “Secret Sauce Award” bestowed upon Stephen and Ayesha Curry by Oakland Mayor Libby Schaaf. ◼ See photo spreads pages 10-13

The Kaiser Permanente Thrive Center announced Source: Kaiser Permanente

Kaiser Permanente announced plans to construct a new headquarters — The Kaiser Permanente Thrive Center — in Oakland, bringing together staff currently in multiple locations, reducing annual operating costs, and benefiting the city that has been its home since 1945. The announcement is the latest step in the organization’s ongoing effort to deliver more affordable care and coverage while continuing its commitment to the city of Oakland. The new building, at 2100 Telegraph Avenue, is scheduled to break ground in 2020. At a press conference for the announcement, Bernard J. Tyson, chairman and CEO, Kaiser Permanente, said “For more than seven decades, Kaiser Permanente has been proud to call Oakland our home, and today we further strengthen our commitment to this incredible city. While allowing us to go from seven sites to one and reduce operational costs by more than $60 million annually, which will create additional benefit for our members and

customers, this new headquarters — The Kaiser Permanente Thrive Center — will also bring tremendous benefits to the Uptown neighborhood, serve as a thriving center for the city of Oakland, and be a collaborative workspace for our employees.” The new downtown Oakland building will reduce operational costs by addressing facilities maintenance, inefficient utility expenses, and rising commercial real estate leases. Reinvesting these savings will advance Kaiser Permanente’s mission of providing high-quality, affordable care for its members and communities. The new offices will include modern, environmentally sustainable, efficient workspace with improved access to public transportation, all of which will support employee collaboration, productivity, and Kaiser Permanente’s goal to be carbon net positive by 2025. The current vision for the building design includes: • Dedicated space for a health clinic The Kaiser Permanente Thrive Center, seen from Broadway and health education Continued on back page

Image source: Kaiser Permanente


Southwest Airlines ranked tops Southwest Airlines

▶︎ With very special #OAKPROUD thanks to Stephen and Ayesha Curry for providing a pair of personalized sneakers to the lucky bidders at the 114th Annual Meeting & Awards Luncheon. The sneakers were the “Auction for Action” item, part of the Chamber’s ongoing efforts to raise funds to shelter our unsheltered neighbors. After spirited bidding, Denise Pinkston, TMG Partners and Heather Hiles, Calbright College, were both declared winners by Oakland Mayor Libby Schaaf. The Curry’s will now personalize two pair of sneakers!

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#OAKPROUD thank you’s to Jack London Brewing District, Federation Brewing, Independent Brewing Company, Original Pattern Brewing, and Oakland United Beerworks for recreating the Oakland Ale Trail at the Chamber’s 114th Annual Meeting & Awards Luncheon! Attendees had the opportunity to sample brews, chat with brewers, and get a taste of Oakland’s exciting and thriving craft brew industry.

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A huge #OAKPROUD shoutout to Chef Octavio Diaz and Agave Uptown for providing appetizers and sharing some of the many multi-faceted flavors that make up Oakland’s wonderfully diverse palate. Their famous guacamole, salsa, and chips were the amuse bouche for the many hungry hundreds at the Chamber’s 114th Annual Meeting & Awards Luncheon. The restaurant, specializing in authentic Oaxacan cuisine, is known for its “Mezcal and Mole,” and is located on 22nd Street at Broadway, in the Kapor Center.

▶︎ Thank you to everyone who joined the Oakland Chamber at the June #OAKPROUD Happy Hour and celebrated its new offices at the “Office Warming”! #OAKPROUD thank you to new Chamber member España Wines, for sponsoring Spanish wines from its portfolio for the evening, and to Jose Kansau, España Wines, for pouring and offering personalized, guided tastings to guests. ”¡Salud!" ▶︎ #OAKPROUD congratulations to The Unity Council as they celebrate their 55th Anniversary! Founded in 1964 and led by Arabella Martinez, The Unity Council grew to address the most challenging needs of the Fruitvale and East Oakland community: access to high-quality education, jobs, and services that tackled the chronic poverty and unemployment in the neighborhood. Since its founding, their mission, leadership, and programs continue to be rooted in Latinx cultura. They invite you to join them at a joyful celebration of community September 5th, 6pm - 9pm at the Oakland Marriott. Contact The Unity Council at DANAK@UNITYCOUNCIL.ORG for information. ▶︎The Port of Oakland has announced Cestra "Ces" Butner has been reelected as President of the Port of Oakland Board of Port Commissioners for a third term. Commissioner Andreas Culver was re-elected as First Vice President, and first-term Commissioner and Chamber president/CEO Barbara Leslie was elected as Second Vice President. #OAKPROUD congratulations to all! ◼ Page 2

Southwest Airlines Co.'s (NYSE: LUV) frequent flyer program, Rapid Rewards®, held onto its title of Best Customer Service for the seventh consecutive year at InsideFlyer Magazine's Freddie Awards. Rapid Rewards was also named Program of the Year for the fourth year in a row. "We are thrilled to win in four categories at this year's Freddie Awards," said Jonathan Clarkson, Southwest's Managing Director of Loyalty, Partnerships, & Products. "Our Loyalty Program is designed with some of the most flexibility, seat availability, and places to travel. Ensuring the satisfaction of our Customers is at the forefront of any decision we make at Southwest." Introduced in 1988, the Freddie Awards give voice to the frequent flyer and honors the most respected travel loyalty programs in the world. InsideFlyer Magazine's 30th annual Freddie Awards were held April 25, 2019, in Dallas, Texas. The Rapid Rewards program gives Members the chance to use points to book flights. Through the More Rewards online portal, Members can use their points for a number of purchases such as hotel stays, gift cards and car rentals. SWA was also awarded a top spot among low-cost carriers with a JD Power 2019 North America Airline Satisfaction Study℠. ◼


“The Town” 2019 a year to remember! Every June the Oakland Chamber of Commerce convenes the East Bay business community for a gathering to reflect and celebrate both individual as well as our collective success of the past year. This year’s 114th Annual Meeting and Awards set a record for size, variety, and heart. From the Stephen and Ayesha Curry Family Foundation, to the Oakland Museum, to the Oakland Ale Trail, the event embodied all things Oakland. A sold-out crowd of more than 600 guests sipped craft beers from Oakland brewers, perused historic photos from the Chamber archives, caught up with friends and colleagues and did some business. The Chamber’s Annual Meeting has become the premier business and community event each year. Guests know that they can expect something different at this event, one of a hundred we curate throughout the year. We focus our attention on rewarding and uplifting the great work of others, as opposed to ourselves – though we think there is certainly plenty to brag about there! Oakland is truly blessed to be home to a diverse and generous business and civic community representing all facets of our regional economic ecosystem. That’s why when we were faced this year with awarding the “Oakland on the Map” award, we couldn’t pick just one organization. Instead we chose to honor each and every attendee in the room with a gift of a customized portable speaker in thanks for every individual’s work in “amplifying Oakland.” We also honored – AB&I Foundry,

Barbara Leslie

Gilbert Pete with OUSD, Bonnie and Earl Hamlin, the Oakland Museum of California, and the Stephen and Ayesha Curry Family Foundation in specific award categories aligned with their accomplishments. This year, in partnership with Governor Gavin Newsom’s Office, the Chamber welcomed Lenny Mendonca as the keynote speaker. Lenny is the Chief Economic and Business Advisor for the State of California but is no stranger to Oakland. During his time at McKinsey, Lenny led a pro-bono consulting group to assess Oakland’s economic strategy in partnership with the Chamber. After an hour of ale and revelry we were shocked that one could hear a pin drop during Lenny’s comments, a testament to his knowledge and ability to captivate a room. The Chamber is honored to continue our work with the Lenny and Governor Newsom on issues facing local business and the myriad of workforce development initiatives we lead. As I reflect on the 114th Annual Meeting, I feel overwhelming gratitude for the army of volunteers, board members, and organizations who make up the Chamber family. As any legacy nonprofit does, the Chamber has gone through ups and downs in its 114 years. But thanks to our dedicated and generous community of organizations from all sizes and industries, and our roll up your sleeves staff, I can say without hesitation that the Chamber is thriving like never before. ◼

From Sidewalks to Services: Oakland opens 5th Community Cabin site City of Oakland

Oakland Mayor Libby Schaaf joined with state and local government officials, private-sector partners, and service providers to announce the opening of the City’s fifth Community Cabin site located on Mandela Parkway in West Oakland at the Emeryville border. Community Cabin sites are an emergency intervention designed to serve as a temporary bridge from the sidewalk to services, from the street to housing. The model has been an effective and compassionate intervention focused on increasing people’s health, stability, dignity, and safety while service providers intensively work with people to help end their unsheltered status. This new site illustrates the power of regional collaboration and partnership, as the cities of Oakland and Emeryville combined resources to address encampments that straddle the border between the cities. Caltrans made the site available to the city for a $1 per month lease, via AB 3139 (Bonta), which allows Caltrans to lease State highway property for emergency shelter to the City of Oakland for up to ten parcels for $1 per month. This is consistent with Governor Newsom’s directive that public lands be made available to address the homelessness crisis. Corporate foundations, including Sutter Health, and the Oakland Metropolitan Chamber of Commerce provided funding for the site, and the Home Depot Foundation provided funding, building supplies, and dozens of associates from local Home Depot stores who volunteered their time and talents building ADA-accessible ramps and decks for the cabins. “The Mandela site represents an unprecedented

collaboration between two neighboring cities and the state of California to address the homelessness crisis,” Mayor Schaaf said. “We all see, feel, and experience the suffering of homelessness in our communities and I’m proud our regional leaders have come together for the first time to provide emergency shelter in a compassionate manner.” Emeryville Mayor Ally Medina said: “Regional problems require regional solutions. As part of our ongoing commitment to address homelessness, we are glad to partner with the City of Oakland on the Mandela Community Cabin site, where unsheltered residents will receive direct services. We are also pleased that the State’s budget will allocate more of the same funds that made this project possible, as the housing crisis is a statewide issue that we will need to work together to tackle.” “Oakland is our Bay Area home and today we’re celebrating an important milestone in this collaborative effort to help develop innovative solutions to address homelessness,” said Caltrans Bay Area Director Tony Tavares. “We previously committed to providing opportunities for employment for individuals in transitional housing programs. Today, we’re committing ten additional positions for our Oakland residents as they bridge into the next chapter of their lives.” The Mandela Community Cabins site is twice as large as the other Community Cabins sites and will serve 76 people in two distinct sections, each serving 38 people. The Mandela site is the first Community Cabin site to offer single cabin accommodations to a few people in each section, based on need. The site is expected to fill up by mid-August. Page 3

Service providers will provide ongoing support at the site including: Operation Dignity and Lava Mae, a mobile shower provider. At the back of the site there was enough space left for the City to also develop a small Safe RV Parking Area that will be opened at a later date, after the cabins have been launched. The five Community Cabin sites have been made possible through the generous support of local charitable partners and private funders who have collectively contributed nearly $1.3 million in monetary and in-kind support, including Kaiser Permanente, Sutter Health, Clorox, Oakland Builders Alliance, the Oakland Metropolitan Chamber of Commerce, Jim Moore of Sustainable Urban Neighborhoods, Pyatok Architects, Target, Home Depot Foundation, Douglas Parking, and the Church of Latter Day Saints. The Community Cabin sites provide residents with basic services as they work with on-site case managers to transition into temporary and permanent housing facilities. The sites afford a consistency not found in the encampments: a hard roof to sleep under every night; an already established community network of friends and consistent resources; a supportive staff of case managers to connect residents to vital needs such as acquiring California ID, securing benefits, seeking employment, and ultimately getting housed. The Community Cabin model has been an effective and compassionate intervention focused on increasing people’s health, stability, dignity, and safety while service providers intensively work with people to help end their unsheltered status. ◼


Minuteman Press Oakland Main Street Launch an entrepreneurial dream celebrating 40 years Minuteman Press Oakland

Kelly Baker, Main Street Launch

Full-service Minuteman Press Oakland in the Uptown district of Oakland, is located on a quiet block of Webster Street, the fringe remains of the city’s fabled auto row. Sandwiched between a few repair shops in the shadows of multiple residential high-rises, the 32-year old printing institution has evolved, much as its surroundings. Formally Accent Print, founded by Nino Petracca, Minuteman Press builds on the foundation of that earlier success of high-quality printing and serving as a business marketing and operational support vehicle. Sitting in his office of the 2,000 square foot shop, Sedrick Tydus, Minuteman’s personable, professional CEO, said “At Minuteman Press Oakland, I use my 30+ years business experience to deliver branding solutions to small businesses, retail stores, nonprofit organizations, community groups and civic organizations. Fast, responsive turnaround and focused customer service is driven through the use of personal touch, combined with the power of technology. It took me about two seconds to realize businesses need a fullservice printing solution, which takes advantage of all the new advances in digital printing and the unique benefits of traditional offset technology.” Under Tydus’ deft leadership – and with a dedicated service team – there is at the heart of the organization an uncompromising and dedicated business mission, “Do your best for our customers and they will do their best for us.” Minuteman Press refuses to compromise on delivering a highly personal, consultative approach towards providing its business partners with effective and efficient printing solutions. Tydus has a business mission for this team: “We are able to offer business partners effective, cost-efficient printing solutions, and in some cases 24-hour turnaround.” Adorning the walls of the shop are reminders of this dedication in the form of awards and accolades: CBCC Small Business of 2018, MMP Top Marketing Award 2017, MMP Top Customer Service Award 2015 and most recently, voted “Best of 2019” among Oakland Magazine/Alameda Magazine readers. “I love the business of business,” stated Tydus. “I’ve been in the business world my whole life – across corporate, financial and small business industries – and have always gotten the greatest satisfaction from listening to customers and then providing the solutions they need for their success.” The route to owning and operating Minuteman Press was a circuitous one for Tydus. With a BA from Dartmouth College and an MBA from Stanford University, Tydus set out on a career path which started at IBM in San Francisco as a marketing manager in the National Accounts Division. He was responsible for selling technology products and business application solutions, managing regional marketing for new product lines, and ultimately managing a team of salespeople in the finance and transportation sector. He then made a move to finance and banking, taking a position as a senior vice president, region manager with Wells Fargo for seven years, and then as an executive vice president with Wells for another 12 years, where he managed 287 branches from Fresno to the Oregon border – responsible for $20B in deposits, 3.1 million consumer accounts, 5,500 employees and total expenses of $237M. He honed his abilities to integrate technology into processes and workflow, setting up systems that still serve the institution today. Moving on to new challenges, Tydus joined Transamerica Home Loan, undertaking the setup of the new venture that made heavy use of strategic data base marketing.Tydus moved on to Bank of America, heading up the institution’s California Retail Branch network and overseeing its advertising programs and budgets. Moving to the Premier Banking division, Tydus built the division’s platform for Northern California, and managed statewide marketing for the retail bank. With his extensive background utilizing the power of technology to harness marketing, Tydus took on building E-Loan, a paperless, multi-national, online loan origination platform from the ground up, setting up operations in Cali-

When you walk down Broadway towards Grand Avenue, you’ll pass by Calavera, Impact Hub, Luka’s Taproom, and Plum Bar. All of these businesses were funded by the nonprofit organization Main Street Launch. In fact, many of Oakland’s beloved businesses have been their clients, including The New Parkway Theater, Bakesale Betty, The Laurel Cyclery, Nyum Bai, and many more. Since 1979 Main Street Launch has empowered small business owners in the Bay Area, beginning in Oakland and expanding to serve San Francisco and veteran-owned businesses in California. Main Street Launch is a 501(c)3 nonprofit organization, a certified Community Development Financial Institution (CDFI), and SBA lender. Their core service is small business lending, and they offer both pre- and post-loan business advising. These services help small businesses expand in size, increase their profits, and reach their goals. In the last 10 years, Main Street closed 742 loans that totaled more than $63.6 million. Their clients have created and sustained 5,400 jobs in the Bay Area. This year, Main Street is celebrating its 40th anniversary as an organization, which also marks 20 years of lending in San Francisco and 5 years since the formation of its statewide program for veterans. Formerly Oakland Business Development Corporation, the organization became Main Street Launch in April 2016 to reflect the broader vision of its work. Main Street Launch was founded as a partner to the City of Oakland, and continues to work with municipal governments on their economic development goals with its Oakland Launch and San Francisco Launch programs. The organization expanded to serve outside of Oakland in 1999 as an SBA Microlender, and established an official contract with the City of San Francisco in 2013. They launched Veteran Launch, a statewide lending program for veteran- and military family-owned businesses, in 2014. Main Street Launch funds most of its loans through the SBA’s Community Advantage program, and offers a variety of loan products to ensure clients get the best loan possible for their business. The Community Advantage program offers loans up to $250,000 and a 10 year term. Other available loan funds include SBA Micro, Oakland Micro, NEDF, YBA, Novogradac, Comerica, concessionary loan capital. Their loan capital comes from banks, foundations, governments, and individual investors. Main Street Launch drives capital into struggling business districts to help entrepreneurs start and grow their businesses. In Oakland, Main Street has funded nearly 500 loans totaling $27 million over the last decade. Oakland is one of the most diverse cities in the United States, and Main Street has a distinguished track record of providing loans and business support services to small business owners that reflect the communities in which they operate. Last fiscal year, 71 percent of its Oakland borrowers were people of color, and 57 percent were women-owned businesses. In addition to lending activities, Main Street Launch manages economic development projects to meet the challenges specific to the communities they serve. In May, Wells Fargo announced a $2 million dollar grant for Main Street to support African American small business owners achieve their dreams of starting and growing their small businesses. Through this grant, Main Street Launch will address the racial wealth gap by accelerating African American wealth creation through business ownership. The funding will allow Main Street Launch to expand its Entrepreneurin-Residence program, support the small business ecosystem, and launch an African American Entrepreneurship Institute. The Institute will conduct research and develop a new body of knowledge around African American entrepreneurship and family business in Oakland and San Francisco. “We want to provide opportunities that empower entrepreneurs through capital, education, and relationships that allow them to flourish,” said Robert Lattimore, Main Street Launch Executive Vice President – Diverse Markets. ◼

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Oakland passes two-year budget by Aly Bonde

After a bruising fight, the Oakland City Council adopted a compromise budget in late June. Every two years the Mayor and the Council haggle over how the City’s $3.2 billion budget will be allocated – arguably the most important decision they make annually. Each cycle the Mayor and the City’s professional finance staff forecast revenue to prepare a balanced budget, which is then presented to the Council for amendments and adoption. However, this year some on the Council aimed to rewrite the revenue projections by adding $100 million in new revenue and increasing expenditures. What was to follow was a contentious debate regarding the merits of new revenue projections, that according to the City Finance Department, could have cost jobs, reduced services, and downgraded the city’s bond rating if it were to have been adopted. Council President Rebecca Kaplan’s budget proposed to add $61.2 million in revenue projections and an additional $45 million in unknown land sales and leases. The Council President justified the revenue additions by saying that historically city staff have under-projected revenue and these changes were aimed at rectifying that. The Council President’s motivation was construed by some as an attempt to provide greater salary increases to Oakland’s labor force. After a long debate between city professional staff and the council, Councilmembers McElhaney and Kalb proposed amendments aimed at passing a compromise “Oakland Together” budget largely drawn from Mayor Schaaf’s initial proposal but also including elements from the Council President’s. The adopted compromise budget adds $7.2 million in revenue to the General Fund – a more conservative number than the original proposal of

$61.2 million but still something that should be monitored closely. The compromise budget includes: •$21.3 million on homelessness interventions • $55.4 million for affordable housing and tenant assistance projects • Restoring the vacant 8.5 FTE Parks and Recreation positions eliminated in the Mayor’s proposed budget • $110.6 million for street repairs and transportation • $1.9 million to address illegal dumping • $4.2 million contingency for labor salary increases based on the outcome of negotiation • $421,000 in various lead abatement funding to the Planning and Building Department • $125,000 for a Business Improvement District feasibility study for Chinatown and Eastlake • $50,000 for an audit of the Oakland Police Department, Information Security, and Homeless Encampment Program Throughout the budget process the Council has made it clear that it intends to raise revenues through two future ballot measures in 2020. One would be to fund parks maintenance through a bond or a parcel tax and the other to fund fire prevention services. Residents in the hills previously created a Wildfire Prevention District but it expired after voters chose not to renew it. The Chamber will continue to monitor the budget’s implementation and future ballot measures. ◼

Early Bird Tuition through July 26

Enroll now in Leadership Oakland 2020 Leadership Oakland is a civic and professional development, networking, and leadership training program of the Oakland Chamber of Commerce. Currently in its 30th year, the program offers Oakland’s current and future leaders the opportunity to gain an in-depth knowledge of the role leadership plays in the city and prepares participants for roles on city commissions, non-profit boards, elected office, and greater community engagement. The program runs eight months, and requires participants to commit to one full day per month. The program includes several unique site visits and field trips, as well as attendance at the Chamber of Commerce’s Annual Awards Luncheon in June. Sessions are held at various locations throughout the City that align with the curriculum for the day. Sessions cover Leadership Skills and Professional Development; Economic Development; City Government and Neighborhoods; Local News Media; Health Care; City Commissions and Boards of Directors; Education; Non-Profits; Public Safety; Implicit Bias; and Transportation and the

Environment. Each participant also completes a small group project for a local non-profit or microbusiness, averaging about 5 hours per month outside of class sessions. Cohorts attend and speak at an Oakland City Council or other public agency meeting to advocate on an issue; and participate in the Leadership Oakland’s Book Club. Regular tuition is $1,550 for the program; early bird tuition is available through July 26, at $1,350. Late registration, between August 17 and September 13 is $1,750. Nonprofit tuition is $1,350. Tuition covers all program materials, leadership training sessions, breakfasts and lunches, as well as costs associated with Chamber mixers and events free to members, Annual Awards Luncheon, and graduation ceremony. Leadership Oakland requires a strong commitment from its participants, including a mandatory Leadership Training session; and with Page 6

no more than one absence during the program, or partial attendance at any session in excess of two occurrences. Selection is based on the information provided in the application and a possible personal interview. Leadership Oakland seeks representation from a cross section of the community including business, government, and nonprofit organizations. A nonrefundable $50 application fee plus a $100 tuition deposit is due with your application. Applicants will be notified of their admission status on September 18, 2019 after all applications have been reviewed. Applicants have until 5pm September 23, 2019 to confirm their place in the program or it may be given to a waitlisted applicant and tuition deposit will be forfeited. For additional information, program calendar, and to fill out an online application, visit oaklandchamber.com, “Leadership Oakland.” ◼


Oakland’s Holy Names University offers career-development, partnership Sonia Caltvedt, Holy Names University

Nestled in the Oakland Hills with expansive views of the Bay, Holy Names University (HNU) is educating and empowering the next generation of conscientious leaders. HNU was established on Lake Merritt over 150 years ago before moving to its current campus on Mountain Boulevard. Its founders, the Sisters of the Holy Names have ensured the University has remained focused on its social justice mission since day one. This unites and motivates HNU students to both fulfill their potential and improve the world around them. HNU prides itself on its atmosphere of openness and inclusion. The University is regularly recognized for the exceptional diversity of its students, be it racial, religious, political, or socio-economic. With a focus on support, small class sizes, and courses in varied formats and schedules, Holy Names University strives to meet the needs of all learners, including first-generation students, adult degreecompletion students, and working adults. Programs in business, criminology, education, nursing, and psychology position Holy Names University students for career advancement and provide new perspectives with a social justice lens. Alumni leave prepared to transform their communities in whatever field they choose.

HNU partners with Oakland Holy Names University’s partnerships with local businesses and other organizations provide opportunities for students to both make an impact and inform their career paths with valuable, hands-on experience. Chamber members are encouraged to contact Holy Names University to discuss partnership opportunities, including educational programming for their staff as well as internship and career placements for HNU students. Oakland Chamber Member Discount Holy Names University is committed to making educational opportunities accessible to its community. Members of the Oakland Chamber of Commerce are eligible for a 15 percent discount on graduate and adult bachelor’s degree-completion programs at HNU. In addition,

A spotlight on business programs at Holy Names Exploring topics relevant to today’s economy and society as a whole, the Holy Names University MBA program provides both a stimulating and supportive learning environment. Candidates may choose to pursue a concentration in Accounting (CPA prep), Finance, Management & Leadership, or Marketing in a 24-month or an accelerated 12month program. HNU also offers a Bachelor of Arts in Business and an Online Bachelor’s DegreeCompletion Program in Business.

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HNU is currently offering a special 35 percent tuition reduction for those students who begin the MBA program in the fall of 2019. Admissions Information ● Apply online at hnu.edu/apply ● HNU has rolling admissions ● Fall semester begins August 21, 2019 ● Spring semester begins January 6, 2020 Interested in learning more? Contact HNU’s Admissions Office at admissions@hnu.edu or (510) 436-1351 or visit www.hnu.edu/grad-adult. ◼


What you need to know: California Consumer Privacy Act Dawn Newton and Shruti Bhutani Arora, Donahue Fitzgerald

In May 2018, California enacted the California Consumer Privacy Act (“CCPA”) that creates additional privacy rights for California residents and new compliance requirements for businesses. Compliance with the CCPA will require many companies to reevaluate certain practices relating to the collection and use of Personal Information. This article provides information related to who needs to comply with the CCPA, and what is required to begin the assessment of the impact of CCPA on your organization.

considered. Under CCPA it is also essential to consider how Personal Information is transferred and processed by a business’s service providers in order to exclude such transfers from falling under the definition of “selling.” These determinations are unique to each business and involve reviewing the collection and use of data relating to California residents organization-wide, and reviewing contracts with the business’s service providers.

having their Personal Information sold at any time. Importantly, opt-in consent is required prior to selling the Personal Information of consumers under 16. Children under 13 require opt-in consent from a parent or guardian. Anti-Discrimination. A business may not discriminate against a consumer for exercising any consumer right under CCPA by denying or providing a different quality of goods or services, or by charging different prices or rates. However, a business may offer financial incentives for the collection of Personal Information or offer a different price, rate, or level of goods or services if the difference is directly related to the value provided to the consumer by the consumer’s data.

What Information Falls Under CCPA? CCPA applies to the Collection of Personal Information of California residents. “Personal Important Dates Information” is defined as “information that January 1, 2020 • CCPA goes into effect. identifies, relates to, describes, is capable of being • Private right of action available only for customers associated with, or could reasonably be linked, affected by data breaches. directly or indirectly, with a particular consumer or Causes of Action and Fines household.” This is a very broad definition that The CCPA provides for the following fines and potentially casts a wide net. rights of action: July 1, 2020 • Enforcement by the California Attorney General Under CCPA, “Personal Information” includes not Enforcement by the California Attorney begins. only identifiers such as names, contact information, General: Companies may be fined up to $2,500 per IP addresses, and government identification, but also violation of the CCPA which may be increased up to Who Needs To Comply With CCPA? numerous other categories of information including, $7,500 per intentional violation. These fines are The CCPA applies to for-profit entities that: but not limited to, internet activity; geolocation; uncapped. 1. “Collect” the Personal Information of California professional or employment-related information; Civil Actions: A private right of action, whether residents; commercial information such as records of personal individually or as a class, is limited to (i) the un2. Control or jointly control how Personal property, purchase history or preferences; and other authorized access and exfiltration, theft, or discloInformation is processed; data used to draw inferences or create a profile about sure of non-encrypted or non-redacted Personal 3. “Do business in California;” and a consumer. Information; (ii) resulting from violation of the 4. Meet 1 of the following three criteria: organization’s duty to maintain reasonable security. a. Have annual gross revenue exceeding $25 What Does CCPA Require? Penalties range from $100 to $750 per person per Million; Notice. Businesses must inform consumers of the incident or actual damages, whichever is greater. b. Annually receive, buy, sell, and/or share the categories of Personal Information that will be Personal Information of 50,000+ California collected and the purposes for which it will be used How Should An Organization Prepare? consumers, households, or devices; or before or at the point of collection. Given the broad A great place to start is by assessing what data, c. Derive 50 percent or more of annual revenue definition of “Personal Information,” organizations processes, and systems in your organization are from selling Personal Information. will need to freshly evaluate how they collect and use impacted. Below is a suggested checklist to guide Under CCPA, “Collection” or to “Collect” is information relating to California residents. your compliance efforts. defined as “buying, renting, gathering, obtaining, Consumer Rights. CCPA also provides California • Data mapping – assess the who, what, when, receiving, or accessing any personal information residents with several new rights including: where, why, how of the data you process. pertaining to a consumer by any means.” The The Right To Know: CCPA sets forth numerous • Update internal policies and processes. breadth of this definition encompasses information disclosures related to the organization’s collection, • Update public facing documents and notices. the business collects both directly from the consumer use, sharing, and sale of Personal Information which • Prepare for data access requests. and indirectly from third parties. must be provided upon consumer request. • Prepare internal education and training. Further, under CCPA, “Sell,” “Selling,” “Sale,” or The Right To Access: Upon request a business must • Review vendor agreements, policies, and “Sold,” means “selling, renting, releasing, provide a consumer with the categories and specific processes. disclosing, disseminating, making available, pieces of Personal Information collected in a transferring, or otherwise communicating orally, in portable, useable format. Where Can I Get More Information? writing, or by electronic or other means, a The Right To Deletion: Consumers have a limited Please do not hesitate to contact Dawn Newton at consumer’s personal information by the business to right to request that a business delete Personal dnewton@donahue.com or Shruti Bhutani Arora at another business or a third party for monetary or Information about themselves. sarora@donahue.com if you have any questions as other valuable consideration.” This definition is also The Right To Opt-Out: Consumers may opt-out of your organization prepares for the CCPA. ◼ very broad as the term “valuable consideration” is not defined in the CCPA. Some businesses will know immediately that they interact with or provide goods or services to more than 50,000 California residents. But for some, it Donahue Fitzgerald may not be as clear, for example, if a California based business is collecting IP addresses of its With more than 20 years of experience in dispute resolution and website visitors, then one hundred and thirty-seven intellectual property counseling, Barbara Friedman’s experience unique website visitors a day will add to up to ranges from domestic and international trademark selection, personal information of 50,000 in a year, and that clearance, registration, and enforcement, to negotiating and drafting business will have to comply with CCPA. assignments, licenses, and related agreements. Friedman received Additionally, prong 4(b) above is likely to be tricky her undergraduate degree from the University of California, for many businesses to determine whether a business Berkeley, and her law degree from the Benjamin N. Cardozo School meets this threshold and will involve looking beyond of Law in New York. the number of customers a business has. Due to the About Donahue Fitzgerald LLP broad definitions of “Personal Information” under Donahue Fitzgerald LLP is a full-service law firm with more than fifty attorneys located in three Bay Area CCPA, other sources of data such as online offices in Oakland, Walnut Creek, and Larkspur and an office in Los Angeles. The firm provides legal identifiers, employment-related information, and advice and representation in all aspects of business and corporate law, employment, intellectual property, data received from third parties should also be real estate and construction, franchise, legal cannabis, and tax, as well as trusts and estates and litigation. ◼

Friedman joins Donahue Fitzgerald

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Out & About Festival Oakland’s beloved Rockridge neighborhood will welcome thousands from all over the region to shop, dine and explore at its 13th Rockridge Out & About festival. Free Admission. WHEN: Sunday, September 15, 2019, 12pm - 6pm WHERE: 8-blocks of College Avenue from Claremont to Lawton. Festival Highlights Presented by the Rockridge District Association, the something-for-everyone street fair blends annual favorites with new activities while showcasing the 100+ ground floor shops and businesses that call Rockridge home. A variety of great eats will be offered by scores of Rockridge establishments and local food vendors. Beer and wine will also be sold and festival attendees will have the option of dining comfortably at tables in four festival food courts. Art+Shopping+Community More than 100 community, artisan and business booths will dot College Avenue, combining with Rockridge’s plethora of existing businesses to offer a full range of shopping opportunities. Festival-goers can get a jump on fall and holiday shopping with selections ranging from antiques and home furnishings, clothing and jewelry, health and wellness, books and learning, international and artisanal foods, and much more. Fun for the Kids Always family-friendly, Rockridge Out & About also boasts loads of children’s activities including kid-friendly carnival rides and games, plus face painting and more. Free, Fun for All Admission to the 2019 Rockridge Out & About is free to the public, made possible through its generous sponsors. Direct access to the festival is fast and easy at the Rockridge BART station, where we'll add additional bike parking racks for the day. Please bring a lock. 2019 Live Performances Out & About 2019 promises another great Sunday afternoon of live music & dance up and down College Avenue. Check rockridgedistrict.com closer to the event to see the full lineup of Blues, R&B, Jazz, Rock, Reggae, Latin and more performed by talented local musicians including many who hail from Rockridge. Featured artists in 2018 included John Brothers Piano Company, The Yerbalytes, Ronnie Mills, Kaia, Clifton Street Regulars, a jazz stage curated by local music historian by Floyd Pellom, and many others. The ever-popular high-flying, standing-room-only Kinetic Arts Center Circus Stage will return in 2019 with three crowd-pleasing shows! ◼

KONO District and a summer of “Oakland First Fridays” Oakland First Fridays is an inclusive art and community experience on the first Friday of each month, Telegraph Avenue from West Grand to 27th Street. Oakland's KONO district springs to life with this event, where visitors enjoy galleries, artist collectives, street artists, local culinary artisans, performers, musicians, dancers, DJ’s, and poets gathering for Oakland First Friday events. Thousands of people come from across the Bay Area and beyond to see and experience art, be inspired, eat great food, enjoy live music, and stroll through the amazing, eclectic city of Oakland. An economic impact report shows that the Oakland First Fridays has a major, positive economic impact on the KONO community. WHEN: The next First Friday is August 2nd, followed by September 6th; 5pm-9pm WHERE: Telegraph Avenue from West Grand to 27th Street First Friday Art Walk "Every month – rain or shine!” On the first Friday of every month, Oakland Art Murmur hosts an evening art walk featuring arts and mixed-use venues collectively open to the public. Oakland Art Murmur (OAM) began organizing the free, monthly art walk — known as The Art Murmur — in 2006. Today, OAM is an organization of more than 50 galleries that produce weekly art walks, guided tours and other exclusive events. oaklandmurmur.org

Saturday Stroll Many of the galleries that participate in Oakland’s highly popular First Friday Art Murmur gallery walk are also open EVERY Saturday afternoon. Known as the Saturday Stroll, this is a quieter and more focused time to view art at your own pace and visit with Oakland Art Murmur gallery directors. Visit oaklandmurmur.org. ◼

The 20th Annual Laurel StreetFair World Music Festival Admission Free. Open to all ages. Dogs on leash okay. WHEN: Saturday, August 10th, 2019, 11am - 7pm WHERE: 35th Avenue & MacArthur Blvd. ◼

3rd Thursdays at Latham Square Downtown Oakland Oakland Central presents the fourth season of 3rd Thursdays at Latham Square, a summertime “Happy Hour” concert series held each 3rd Thursday of the month May through October. Each event showcases top musical talent from Oakland and will feature numerous neighborhood businesses and local organizations. Visit oaklandcentral.com/thirdthursdays/# for information. WHEN: All performances 6pm 8pm July 18: Whiskerman; Speakease;

and DJ True Justice. August 15: Valerie Troutt; Prosperity; and Terrible Tom Bowden September 19: Collectivity; Pamela Parker’s Fantastic Machine; and Unlearn the World WHERE: Latham Square, Telegraph and Broadway, downtown. ◼

Annual Montclair Outdoor Cinema The first showing took place Saturday, July 13th as Spider-Man entertained the crowd, and continues with a showing of perennial favorite Jaws. WHEN: Saturday, August 17th. Movies begin at dark WHERE: Red Oak Realty parking lot There will be FREE popcorn provided by CRUfit, and plenty of delicious restaurants around the village to grab a bite before the movies. Don’t forget to bring lawn chairs, sweaters, blankets, and beverages. ◼

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Fruitvale Night Markets Summer Fun The Night Markets are here! Celebrate the sabor of the Fruitvale neighborhood and join us for the annual Night Markets at the Avenida de La Fuente between International Boulevard and East 12th street. Enjoy Latin folkloric dance performances, live music and DJ, and lots of kids activities. The Night Markets are free, family-friendly, and open to the public! Have fun and support local small businesses. Did we mention all the AAA (Authentic, Amazing, and Affordable) food restaurants and stands that are walking distance? You will love it! WHEN: 2nd and 4th Thursdays of June, July, & August, 1pm - 6pm WHERE: Avenida de la Fuente ◼


Jack London Square endless summer fun 2019 Waterfront Flicks at Jack London Square started at sundown June 26 with the recent romantic comedy, Crazy Rich Asians, based on the best-selling novel. The free movies are every other Thursday evening. The event is family-friendly with pre-film festivities including trivia and prize giveaways. Guests are encouraged to arrive early to set up lawn chairs and bring blankets for a comfortable outing. “It’s great to see so many people come to Jack London Square during the summer months to enjoy free outdoor events like Waterfront Flicks,” said Pam Kershaw, Port of Oakland Director of Commercial Real Estate. “It’s a place where you can be part of the East Bay community fun while enjoying this beautiful waterfront location.” Waterfront Flicks 2019 Film Schedule: WHEN: Every other Thursday, 6pm - 10pm July 25 Bohemian Rhapsody August 8 Spider-Man: Into the Spider-Verse August 22 Black Panther Sept. 5 Mary Poppins Returns WHERE: Ferry Lawn, foot of Clay Street Some of Jack London Square's eateries will be offering specials for Waterfront Flicks. Pets are welcome at all Jack London Square restaurants that have outdoor dining, year-round. Ben & Jerry's will be selling ice creams, sweets and hot chocolate from their mobile cart. ◼

Jack London Square summer dance series expands to Live on the Square Jack London Square’s popular Dancing Under the Stars summer series expanded to Live on the Square, Friday nights, beginning June 7. This year, the inclusion of live DJ's, food trucks, a virtual reality photo booth, beer garden and local vendors have expanded the 10-year dance event to festival status. All ages are welcome. Friday nights combine free dance lessons with live DJ's, food trucks The free festival features a 30-minute dance lesson at 8 p.m. and is followed by an outdoor dance party. Each dance lesson has a theme: salsa, Caribbean, swing, or hip-hop. Jack London Square, in partnership with the Waterfront Hotel, will give away two complimentary one-night stays at the hotel each month from June through September. Guests can enter at the Jack London Square information booth during the event or on Facebook. WHEN: Friday nights from 6pm - 11pm, through September 27 WHERE: Jack London Square, Broadway and Embarcadero For ongoing event updates and artist lineup announcements, visit facebook.com/pg/jacklondonsquare/events/. ◼

Friday Nights at OMCA Get your Oakland groove on at Friday Nights at OMCA with after-hours Museum access, Off the Grid food trucks, beer, wine, music, and more! • After-hours gallery access. • Marketplace at OMCA: local makers selling handcrafted works and art. • Music, DJs, acoustic sets, and dance lessons. • A rotating list of Off The Grid food trucks and featured artists. • Family fun at Friday Nights: every Friday night, from 5 to 8 pm,

features free hands-on art workshops for all ages, and select Fridays feature story-time with the Oakland Public Library from 6 to 6:30 pm. Check the weekly event listings on the right to find out more; like us on Facebook and follow us on Twitter for updates! Reservations: Need a place to sit with your full party during Friday Nights at OMCA? Reserve a picnic table where your group can gather to join all the fun! If you're planning an even bigger bash, you can now book the Blue Oak café through OMCA's Event Services department as a private party lounge— it's perfect for personal and professional gatherings alike. Bars accept cash and credit. Prices vary for Off the Grid food trucks. https://museumca.org/friday-nights-omca. WHEN: Every Friday night, 5pm - 10pm WHERE: 1000 Oak Street ◼

East Bay Regional Parks celebrating 85 years Free Park Fridays Park entry and other fees are waived every Friday in 2019 from April to December to celebrate the Park District’s 85th Anniversary. Park entrance and fees for day use parking, swimming, dogs, horse trailers, boat launching, and fishing permits will all be waived. Fee waiver does not apply to special event permits/reservations, camping and associated fees, or state fees such as fishing licenses and watercraft inspections. Fee waiver also does not apply to District concessions. Park entrance is subject to available occupancy. • FREE parking, swimming, dog fees, horse trailers, boat launching, and fishing permits. • State fees/permits camping, water craft inspections still apply. WHEN: Visit ebparks.org for park hours WHERE: Visit ebparks.org for park locations Trails Challenge 2019: EBRP in association with Kaiser Permanente Every year more than 10,000 people participate in this free, self-guided hiking and bicycling program to explore our regional parks and to keep fit outdoors. Trails Challenge is sponsored by the Regional Parks Foundation, Kaiser Permanente, and East Bay Regional Park District. The free printed Guidebooks and TShirt are available at participating Visitor Centers while supplies last. The Guidebook includes 20 detailed trail descriptions, available for all levels of fitness, from easy to challenging. There are trails open to hikers, bicyclists, dogs, and equestrians, and many are wheelchair accessible. To complete the challenge, hike five of the 20 trails – or 26.2 miles of trails. You can also submit your log, online or by mail, by December 1, 2019 and receive a commemorative pin, while supplies last. All 20 featured trails are now available on the AllTrails app. The app indicates where you are on the trail, enabling easy return to the trail if you stray from it. You can also record your hikes, and share photos, comments etc. with others. In addition to this self-guided program, EBRP offers many naturalist-led hikes throughout the year. Trails are organized as easy, moderate, and challenging, providing numerous options for a great day; a number of EBRP trails are located in or near Oakland. Easy trails include Temescal Regional, Oakland Dam/East Shore/Oak Bay Loop (easy); Coyote Hill Regional Park: and Fremont Quail/Bayview Loop. Moderate hikes include Don Castro Regional Recreation Area/Five Canyons Open Space & Trail System: Hayward Whispering Creek/Bay Area Ridge/Chabot-Garin/Shady Canyon/Ridgetop; Garin/Dry Creek Pioneer Regional Parks: Hayward High Ridge/Newt Pond/Old Homestead/Vista Peak Loop/Ziele Creek/Vista Peak Loop and Hayward Regional Shoreline: Hayward San Lorenzo Creek/San Francisco Bay Trail Challenging trails close by are the Lake Chabot Regional Park/Anthony Chabot Regional Park: West Shore/East Shore/Live Oak/Towhee/Brandon/ Goldenrod/Bass Cove; and Redwood Regional Park: Dunn/Golden Spike/ Tate/Orchard/Bridle/Stream/Tres Sendas/Starflower/Madrone/Graham ◼

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Strategies for business cash flow management Wells Fargo

It’s easy to believe your hard work and long hours will translate naturally into a healthy bottom line. After all, if you’re delivering quality work to reliable clients at a fair price, what’s there to worry about? Even thriving businesses are at risk if they manage cash flow poorly. Let’s say you landed a $75,000 contract that doesn’t pay for 90 days. If you have $20,000 in the bank and pay $15,000 in monthly expenses, you’ll be in big trouble before 90 days is up. Prevent problems like this and ensure your hard work pays off by creating a cash flow management plan that includes the following strategies. Forecast your cash flow for the next three months Cash flow forecasts can help you plan ahead and avoid trouble before it hits. These projections don’t have to be perfect, but they should be educated predictions that can help you make smart financial decisions. Track your anticipated income and expenses, and be as specific as possible. In addition to recording outstanding customer invoices and the dates you expect to be paid, list obvious fixed expenses, such as rent and payroll, and individual project expenses. Review and update your forecasts regularly

Schedule time every two weeks to return to your projections. Update them, track changes, and add new details. “It may just be 20 minutes [every two weeks],” says Jerry L. Mills, founder and CEO of B2B CFO, a consultancy firm that helps small businesses with cash management. But frequent revisions are critical because “every business is fluid, and there’s always some new variable.”

cash flow becomes more regular, you may need to track it less frequently.

Monitor your burn rate carefully Burn rate is your negative cash flow, or the amount you spend each month. If your burn rate is high, you’ll eventually run out of cash. Avoid this by checking your cash flow statements carefully and monitoring each expense.

Plan ahead for cash shortages Cash flow will vary month to month or even week to week. This is especially relevant for seasonal businesses, whose revenues fluctuate throughout the year. Prepare for shortages by creating an emergency cash fund. If your big contract doesn’t pay for another 90 days, you may want to look into obtaining a bridge loan from your bank, or leverage an existing line of credit. If you’re in a bind, you can also ask suppliers to relax your payment terms temporarily. Your business will probably experience a cash shortage at some point, so prepare in advance.

Create cash flow statements every month The relationship between your cash on hand and burn rate is at the center of business cash flow management, and these elements come together in your cash flow statements. While your forecasts predict the inflows and outflows of cash, these statements document the actual amount of income you received and expenses you paid. You should create monthly cash flow statements if you run a new business. As your

Incorporate useful technology Tech tools, including QuickBooks, FreshBooks, and Xero, can also help you track cash flow. These services can organize your income and expenses, schedule your bill payments, and invoice clients on your behalf. Cash flow management is a critical part of your daily operations. Make it a part of your daily routine so you can be sure of your business’s available cash at a moment’s notice. ◼

Self-Directed IRAs could help you reach your retirement goals The Entrust Group

Minuteman Press Oakland Continued from page 4

fornia, Texas, India, and the Philippines. After five years with the organization, he left to form a If you’re new to the world of retirement planning, financial organization might offer since Selfcommunity-based Alta Alliance Bank, where he you may or may not be familiar with Individual Directed IRA providers do not offer investments. served as CEO, COO, and as a founder. Following Retirement Accounts (IRAs). The name is Examples of what a SDIRA can invest in include but the merger with Torrey Pines Bank, Tydus stayed straightforward; the purpose of an individual are not limited to real estate, businesses, private on for another year as a regional manager, leaving retirement account is to accrue the savings and equity or precious metals. in 2013 to pursue his personal entrepreneurial investments that will fund your life after work. The ability to invest in alternative assets in dream of owning a small local business in addition to standard ones such as stocks, bonds, and Oakland. What A Self-Directed IRA Is mutual funds can help you weather market upsets Tydus is committed to bettering public education A Self-Directed IRA (SDIRA) is quite simply, an and losses. and youth-centered issues and is a former board IRA. All IRAs abide by the same laws and possess member of the Oakland education Foundation; the same capabilities. What separates a Self-Directed Responsibility Oasis Charter School; Oakland Military Institute; IRA from the rest is merely this: access and control – With great power, comes great responsibility. While Bay Urban League; and Piedmont Boys Scouts. as a person with a SDIRA, yours are unlimited. the account must be administrated by a custodian or He’s currently a board member of Our Kids administrator, due diligence is the responsibility of Program of Oakland and chair of the Oakland Why It’s Great the account holder. Knowing and abiding by the Military Institute Foundation. In his spare time, he Control: with a Self-Directed IRA, you are the laws surrounding IRAs is also the account holder’s is involved in several community organizations – master, commander, and captain of your retirement responsibility. African Ameri-can Chamber of Commerce; account. While your account does require a It is highly recommended that IRA holders consult Oakland Chamber; The Success Link Chapter; and custodian/administrator to do the record-keeping for with their legal and/or tax advisors before entering Rotary #3. ◼ the assets in your account, nothing moves in or out into any transaction. of it without your say so. You decide how much, when, and most of all, what Avoiding Prohibited Transactions Knowing which transactions are legally prohibited to invest in. You have the freedom to invest in the things that interest you and can pass on anything that is essential to Self-Directing your IRA. doesn’t. A Self-Directed IRA gives you the IRS Publication 590 defines a prohibited transaction opportunity to build a truly diversified portfolio, and as any improper use of your IRA by you, your take advantage of alternative investments. beneficiary, or any disqualified person. Types of prohibited transactions: What You Can Invest In • Sale, exchange or leasing of a property between Any investment opportunity that is legally allowed an IRA and a disqualified person. can be held in your SDIRA. If the law allows the • Extension of credit or cash loan between an IRA investment, your SDIRA can hold it — period. No and a disqualified person. other retirement plan or account can claim the same. • Furnishing goods, services, or facilities between Most of all, you can source, vet and decide which an IRA and a disqualified person. investments you choose to hold within your IRA. Take control of your future and learn more about You will not be limited to the investments a given self-directed IRAs at theentrustgroup.com. ◼ Page 16


Chamber members, public invited to new branch Open House August 6, 9am - 3pm

Wells Fargo opening celebration, mural unveiling Wells Fargo invites members of the Oakland Metropolitan Chamber of Commerce to join in a celebration of

history and community in Emeryville Tuesday, August 6, as the bank opens its newest East Bay location.

The new bank branch is located at the East Bay Bridge Center, 1199 40th Street, Emeryville.

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An Open House, guest speakers, and Chamber ribbon cutting will take place in the morning, followed by a public Open House 9am - 3pm with refreshments served throughout the day. The bank will unveil a new community mural, an homage and gift for public enjoyment. The Wells Fargo Community Mural Program is dedicated to creating unique, customdesigned, historical artwork that respects the community’s legacy, celebrates its diversity and honors the past upon which the community was founded. (510) 735-0990 for info. ◟


THE GREEN SHEET Sustainability is a Team Effort

Recycling and compost collection starts with you Karen Stern, Waste Management of Alameda County, Inc

If you attended this year’s Annual Meeting and Awards Luncheon, you saw firsthand the Chamber of Commerce’s commitment to sustainability. Every attendee received a reusable metal straw and a drinking glass bearing #OakProud; tangible reminders to reduce waste to foster a resilient and sustainable Oakland. “Aside from their obvious benefits, we chose these gifts to help reinforce the remarks of keynote speaker Lenny Mendonca (Chief Economic and Business Advisor to Gavin Newsom),” said Barbara Leslie, president and CEO of the Chamber. “To create a resilient and sustainable economy in Oakland, businesses, residents and the environment need to benefit equally. Reducing waste and managing it for the benefit of the environment is good for everyone.” Thanks to the City of Oakland’s leadership, businesses and residents alike have access to curbside recycling as well as composting for their organics (yard trimmings along with food scraps and food-soiled paper). Diverting recyclables and compostables from our landfill saves precious resources and fuels a circular economy. But most important, it helps combat climate change by reducing methane from our landfills and emissions from extracting and manufacturing products from virgin materials. “Oaklanders have access to an amazing – and sustainable –- waste diversion infrastructure. We have natural gas garbage trucks, powered in part by methane generated at the Altamont Landfill; a facility for sorting recyclables in West Oakland; and, a modern, in-county composting facility,” said Peter Slote, Solid Waste and Recycling Supervisor, Oakland Public Works Environmental Services. “What’s missing from the ‘secret sauce’ is you! To succeed we need everyone to be responsible for their discards and to sort their materials into the correct containers.”

contamination reduction program. Businesses will be informed by mail or email each time something is found in the organics container that doesn’t belong. After four warnings, the business runs the risk of having its compost container removed and could be subject to a contamination surcharge.

“Bins Don’t Sort Recycling – You Do!” City of Vancouver slogan

This will be particularly problematic for businesses that generate 20 or more gallons of organics, as they are required to have collection under Alameda County’s Mandatory Recycling and Composting Ordinance. The county ordinance is actively enforced in Oakland, with citations and fines being issued for failure to comply. Let’s work together to avoid that scenario. Waste Management and the Alameda County Waste Management, Authority offer training, signage and other resources to help you sort correctly. (See center strip for recycling and composting guidelines.) Resources Contaminant-free recycling and composting start with subscribing to separate services for trash, recycling and organics collection as required by Alameda County Waste Management Authority Mandatory Recycling Ordinance.1 • Free Technical Assistance – including site visits, signage and employee training – is available from organics hauler, Waste Management; call 510-613-8700 or email csnorthbay@wm.com • Alameda County Waste Management Authority also offers free assistance, indoor green bins up to $500 in value, and online resources at www.RecyclingRulesAC.org/ resources • Additional Resources Including Information and Staff Training Videos – City of Oakland website: www.OaklandRecycles.com

Recycle Right℠ China’s National Sword initiative brought home the need for us to recycle right. In 2018, China imposed a contamination standard (amount of material that is not recyclable) of no greater than 0.5 percent, essentially banning the import of mixed plastics, mixed paper as well as other materials for recycling. This standard has since been adopted by many other countries who import recyclables, making it more important than ever to keep our recyclables stream clean. Eliminating contaminants from the organics container is equally important. Compost sold in California is prohibited from having more than 0.5 percent contaminants. Organics collected from #OakProud Oakland businesses and residents are composted for “Recycling and composting are only sustainable if we do use by central valley farmers and local landscapers our part,” Leslie said. “As consumers and manufacturers, we and gardeners. Contaminants like glass, metal and have to dispose of our waste responsibly to reduce methane plastics can ruin an entire load of compost. Worse, and create a circular economy with our limited resources. imagine shards of these materials being introduced I’m confident our members can lead this effort. We’re into your garden! #OakProud.” ◼ Unfortunately, contamination continues to be an issue in Oakland. To get serious about sorting All businesses and multifamily properties must have recycling service. Businesses with four-plus cubic yards of trash, businesses that generate 20 or more gallons of organic material and all multifamily properties must also have properly and preventing contamination, Waste organics collection service. (California AB 341 Mandatory Commercial Recycling, AB 1826 Mandatory Organics Management is preparing to roll out a Recycling; Alameda County Waste Management Authority Mandatory Recycling Ordinance 2012-01.) Page 18


THE GREEN SHEET

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España Wines

Status Verified, LLC

Sebastian Brito, founder and CEO of España Wines is bringing amazing wines from Spain to California. Spain is well known for its wine traditions and the quality of their wineries. A native of Spain, Brito established España Wines as the perfect vehicle for satisfying Californian's love of Spanish wines and his background as a vineyard owner and restauranteur. España Wines distinguishes itself by offering high quality Spanish wines at reasonable prices. They follow a strict vetting process for the wineries they decide to represent, with an emphasis on remarkable wine product, excellent customer service, a broad selection of quality wines which to choose from, and competitive pricing. Many of the wines have been certified and registered as organic by CERTIFOOD. All of the wineries represented practice sustainable farming with the utilization of wind, solar, and minimize the use of water with the focus on conservation of resources. When choosing which wineries España Wines represents, they look for a long history of producing excellent wines, wines that are unique to Spain and not often grown in California, and a winery with outstanding customer service. They are sharing their Spanish wines through businesses such as restaurants, hotels, resorts, bed and breakfasts, country clubs, gourmet grocery stores, and wine shops. They are also promoting wines through wine tastings, wine and food pairings, and other events that will be posted to the website, social media, and announced to customers through their newsletter. Visit espanawines.com for more information. ◼

Status Verified is the global partner for cultural exchanges between local business partners and international fellows with backgrounds in Business Administration, Accounting, Data Analytics, Law, Marketing, Project Management, and Technology. Participants can contribute to overall business operation while developing competitive skills along the way. The majority of fellowships last one to six months, with advanced programs having the flexibility to last up to 18 months, anywhere in the US. Partners Benefits: • Support special projects and seasonal business cycles • Gain new global perspectives and develop cross-cultural relationships • Inter-company exchanges for employees in foreign markets • Access a diverse pool of talent and skill sets • Share experiences and knowledge through mentorship and coaching At Status Verified, we make it easy and cost-effective to partner. • No cost for participating in program • Free screening and matching qualified candidates • Self-sponsored candidates (no visa application or fees for partner) • Set stipend for fellow (amount based on project requirement) Reach us at info@statusverified.com or statusverified.com/partnerships. ◼

Nadia Yakoob & Associates We are a full-service immigration law firm with 25 years of experience. We help employers with their immigration needs, including employmentbased visas for foreign nationals, Form I-9 compliance and E-Verify, and audits by the Department of Labor and/or Immigration and Customs Enforcement. We also assist with familybased immigration, asylum, and deportation defense. Our founding attorney, Nadia Yakoob, has been working on behalf of immigrants and refugees since 1994. She is a graduate of the Georgetown University Law Center where she was the Editor-in-Chief of the Georgetown Immigration Law Journal. She spent a year at the European Court of Human Rights as a Fulbright Scholar, researching sources of international human rights law that prevent the deportation of foreign nationals. She worked as an associate at the world’s largest immigration law firm for eight years in their New York, Brussels and San Francisco offices, and then spent five years at the US Court of Appeals for the Ninth Circuit as a staff attorney in their immigration group. She returned to private practice in 2014 and established her firm in Oakland in 2018. Nadia and each individual working at the firm has personally lived the immigrant experience and understands the challenges and stresses of US immigration. We look forward to taking care of your immigration needs. Visit nadiayakooblaw.com. ◼

Premiere Protective Services Premiere Protective Service is a private patrol security company located in Oakland, CA. “PPS,” and its affiliate “Jay Phares Corporation,” focus on core urban areas often with significant social problems. PPS most often hires from the communities it serves and by doing so invests those communities in helping to create crime free commercial and cultural venues. PPS now has approximately 100 guards and provides service to over 600,000 square feet of retail centers, individual retail stores, most of Oakland’s libraries, a major historic and cultural landmark property, numerous construction projects, and several transition housing residential hotels. For more information, visit ppsguards.com or call (510) 562-9500. ◼

Structural Chiropractic Structural Chiropractic recently opened another location, west of Jack London Square, and is moving fully into the Oakland area. At Structural Chiropractic, we focus on the root cause of your issues of your pains, aches, etc., in a holistic, safe, and effective manner, instead of just covering them up or not addressing the cause and sending you on your way, where they may come back again. We adjust, or bring proper motion to, your full spine and arms and legs, not just spine only, working with your body’s natural ability to heal itself. We may include sports chiropractic, use equipment to help create the proper curvature of the spine, create custom foot orthotics, etc. We combine our methods of healing from several sources, using the most upto-date methods, and look to heal you based on your individual needs. As one person is different than another, this becomes highly valuable to offer. We have success helping people in a multitude of ways, from sport injuries, to folks with a straight neck that will affect the whole spine, parents, children, to the office worker, or personal injury with back and neck pain, tingling, etc. Come to our vibrant East Bay clinic for your chiropractic needs. Call (510) 253-2600 to book an appointment now! Visit structurechiro.com. ◼

The Entrust Group The Entrust Group provides account administration services for self-directed IRAs and tax-advantaged plans. We assist our clients in purchasing and selling alternative investments, that are typically unavailable through banks and brokerage firms, with their retirement funds. These assets include residential and commercial real estate, private placements, secured and unsecured notes, limited liability corporations, precious metals, and more. We empower investors, giving them control over their investment choices through a wide array of tax-deferred or tax-free options, all while guiding them every step of the way. With nearly 40 years experience, The Entrust Group is a trusted self-directed provider in the industry. From the inception, our company’s focus has been education. Our team of professionals regularly goes through extensive training to ensure we provide the best client experience. We also help clients and professionals understand the broad spectrum of alternative investment options, including industry tips and strategies, as well as the benefits of self-directed investing via our newsletters, articles, webinars, live events, and more educational tools. For more information about self-directed IRAs and our services, visit TheEntrustGroup.com. ◼ Page 20


Kymberly Miller new Exec Director, Fairyland Children’s Fairyland

Alameda County General Services Agency-OAP 1401 Lakeside Drive Oakland, CA 94612 (510) 208-9700 Benjamin Blake - Edward Jones 5330 College Ave Suite 230 Oakland, CA 94618

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Children's Fairyland Board of Directors has announced the appointment of longtime East Bay resident Kymberly Miller as its new executive director. Miller comes to Fairyland after an 11+ year career at Girl Scouts of Northern California, where she gained valuable experience in youth development and non-profit business management. In her role as senior director, she was accountable for the comprehensive design and implementation of innovative strategies to serve girls, ages 5-17, and over-saw 40 staff members. She is passionate about delivering satisfying experiences and support to children and their families. Prior to Girl Scouts, Miller spent almost nine years directing operational activities in a book sales, marketing, and distribution company where she addressed issues relating to office operations, HR, and IT. Miller says, "I am thrilled to serve Children's Fairyland and its amazing community. The rich history and vibrant renewal of the past decade deepened the park's iconic place in Oakland and the Bay Area, and I am excited to build on the successes while looking towards the future. I have devoted the better part of my career to supporting young people and I feel blessed to have this opportunity with the staff, board, volunteers, partners, and community, to be a part of the next chapter in the story of Children's Fairyland. "Little did I know that after making great memories here with my own family that I would return in an altogether new and exciting capacity." Miller is a graduate of Mills College with a B.A. in Political, Legal and Economic Analysis with a Minor in Ethnic Studies. She has served on two nonprofit boards helping her build stronger ties to the community. After 25 years in Oakland, she resides with her family in Alameda, and is excited at the opportunity to join an organization that is supporting the well-being and spirit of Oakland and Bay Area families. She begins her new role on August 6, 2019. ◼

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Patrick Brennan, Schnitzer Steel, joins Chamber board

Nadia Yakoob & Associates 1111 Broadway Floor 3 Oakland CA 94607 (510) 422-2295

Patrick Brennan, Manager of Government Relations and Public Affairs, Schnitzer Steel, Oakland, has joined the Oakland Chamber of Commerce Board of Directors, it was announced by Chamber president and CEO, Barbara Leslie. “I’m honored to join the Chamber board and welcome the opportunity to use my experience in public affairs to positively contribute to the economic vibrancy of this wonderful city,” said Brennan. Before assuming his current position at Schnitzer Steel in 2019, Brennan served as a partner at Rooster Strategies LLC., working with companies and non-profit organizations to stand up their public affairs practice, lobby on their behalf and produce results for their shareholders, investors, and populations served. Brennan served as a senior staffer in the U.S. Senate and U.S. House of Representatives, where he specialized in issues including health, agriculture, trade, commerce, regulatory compliance and innovation. Brennan specifically served as the lead advisor to U.S. Rep. John M. Spratt, Jr. (South Carolina), and U.S. Senator Kay Hagan (North Carolina) on issues related to tobacco, agriculture, commerce, and economic development. Active in his community, Brennan serves on the Alumni Councils at Wake Forest and the Kenan-Flagler Business School at the University of North Carolina. He is a member of the San Francisco Symphony’s Symphonix Committee, and has chaired the Washington Winter Ball on multiple occasions. During his tenure, the Washington Winter Ball raised more than $5 million to benefit the Center for Employment Training at So Others Might Eat (“SOME”), Washington, D.C.’s oldest workforcedevelopment charity. Brennan graduated from The University of North Carolina’s KenanFlagler Business School, Chapel Hill, where he earned an MBA with a concentration in Finance, and Wake Forest University with a Bachelor of Arts in Political Science. ◼

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Port of Oakland Executive Director Chris Lytle to retire

Alaska Airlines highest ranked airline by J.D. Power 2019

Port of Oakland

Alaska Airlines

The Port of Oakland announced Executive Director Chris Lytle would retire July 19, after 53 years in trade and transportation. The Port said Lytle has agreed to remain as a consultant to the Port through year-end. Lytle is concluding his sixth year at the helm in Oakland. His latest three-year contract expires July 21. The Port said Port Attorney Danny Wan would become Acting Executive Director pending a search for Lytle’s successor. “Chris Lytle is one of the best-known and most respected executives in the industry and it has been our good fortune to have him as our leader,” said Board of Port Commissioners President Ces Butner. “Our priority now is finding an able successor.” Lytle joined the Port of Oakland in July 2013. He’s credited with guiding the Port through an era of unprecedented growth that includes: • Five years of consecutive increases in passenger volume at Oakland International Airport; • All-time high containerized cargo volume in each of the past two years at the seaport; • Record operating revenue for three straight years; • Transformation of former Oakland Army Base property to a Seaport Logistics Complex; • Development of Cool Port Oakland, a 280,000-square-foot refrigerated cargo distribution center; and • Two long-range planning initiatives that set the Port on a course to the future. Lytle led development of a 5-year strategic plan for the Port called Growth with Care. It commits the Port to business expansion that benefits neighboring communities. Under the Executive Director’s guidance, the Port also adopted a long-term air quality plan, Air Quality 2020 and Beyond Plan, its stated objective is seeking a path to zero-emission seaport operations. “The person on top gets the notoriety, but credit for our achievements goes to our employees,” said Lytle. “They’re the best in the business and it has been my privilege to serve with them.” Lytle began his career in 1966. and has been an executive with P&O Ports, APM Terminals, Sea-Land Service and French shipping line CMA CGM. ◼

For the 12th year in a row, Alaska Airlines was recognized as the highest ranked airline in customer satisfaction among traditional carriers in the J.D. Power 2019 North America Airline Satisfaction Study. Alaska won this year with its best score ever. "All 22,000 of us at Alaska take tremendous pride in J.D. Power. Staying on top for a dozen years is a stunning accomplishment for our fantastic people, especially during a time of significant change as we brought two airlines together," said Alaska Airlines CEO Brad Tilden. "It's a fitting recognition for our people and the hard work they do for every customer on every flight. They're proving there's a better way to fly." The J.D. Power study measures the satisfaction of business and leisure travelers who flew a major North American carrier between March 2018 and March 2019. Alaska won among traditional airlines with an overall score of 801, up 26 points from 2018. This is the first time Alaska has scored higher than 800 on the J.D. Power 1,000-point scale. ”While we're not the biggest, we love being the best for our guests," Tilden said. "We have great people who consistently provide genuine service and we offer a premium product at a lower price. To our guests – thank you for having high expectations and for always pushing us to get better." In this year's study, Alaska received the highest ranking in six out of seven categories among traditional airlines: aircraft; check-in; cost and fees; boarding/ deplaning/baggage; flight crew; and reservation. The scores are an improvement in every category compared to last year, with significant improvement in the inflight service category. Alaska continues to invest in improvements to its inflight products: Ongoing retrofitting of interior cabins including new seating, and the addition of foot rests in First Class; installation of high-speed satellite Wi-Fi on more and more aircraft; free text messaging and entertainment with Most Free Movies in the Sky; and new, fresh food options and craft beers with a West Coast vibe from local companies. Alaska is also unveiling renovated and refreshed lounges from Anchorage to Los Angeles. ◼

Marc Brainich joins Wendel Rosen Litigation Practice Wendel Rosen

Wendel, Rosen, Black & Dean LLP, the largest law firm in the East Bay representing businesses throughout the state, has added Marc Brainich to its Litigation Practice Group. “We place an emphasis on building a diverse and talented team of experienced, business-minded attorneys, and Marc is yet another brick in the wall. With more than two decades of experience, he’s tackled a variety of litigation matters that promise to cement the strength of our client service offerings across the spectrum,” said Managing Partner Daniel Rapaport. With more than 20 years of litigation experience, Brainich has handled cases

involving mass toxic torts, personal injuries and product and premises liability issues across various industries, including energy, manufacturing, shipping, utilities and governmental entities, as well as general liability, CERCLA and real estate matters. Brainich joins the firm from Buty & Curliano LLP in Oakland. Prior to that, he worked more than 15 years at Sedgwick LLP in San Francisco. Brainich is a member of the California Bar Association and the Bar Association of San Francisco, and he has mentored high school students in the Constitutional Rights Foundation’s Mock Trial Program. He earned his J.D. from the University of California, Hastings College of the Law (1997), his M.A. from the University of California, Berkeley (1984) and his B.A. from the University of California, Santa Barbara (1979). ◼ Board Chair ZACK WASSERMAN Wendel, Rosen, Black & Dean LLP DAN COHEN Full Court Press Communications MARK EVERTON Visit Oakland

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All events are held at the Oakland Metropolitan Chamber of Commerce offices, 1333 Broadway, Plaza Level Suite 100, Oakland CA 4612, unless otherwise noted. Call 510.874.4800, or visit oaklandchamber.com to confirm dates/times. Meetings are open to all Chamber members. Where applicable, specific events costs or fees are noted.

August

EXECUTIVE COMMITTEE Board Chair ZACK WASSERMAN Wendel, Rosen, Black & Dean LLP DAN COHEN Full Court Press MARK EVERTON Visit Oakland

BENJAMIN HARRISON Colliers International KENNETH MAXEY Comcast

21 | #OAKPROUD Small Business Power Hour ▶︎ 12:PM – 1:30PM Join Peer Facilitator Lewis Griggs, Griggs Productions, as he leads this workshop in “Valuing Workplace

JACKIE RAY The Clorox Company

September

MANAN SHAH Gensler

BOARD OF DIRECTORS KAREN BALDERAMA Wendel, Rosen, Black & Dean LLP

ROBERT LUCCHESE Bank of America

JIM MACKSOOD Alta Bates Summit ALICIA BERT Pacific Gas & Electric Co. Medical Center WADE MARTIN PATRICK BRENNAN Schnitzer Steel Industries Oakland Athletics DAREN CHAN AT&T

ED MCFARLAN JRDV Urban International

RAYMOND CONNELL Holland Partner Group

SAM NASSIF Creative Hospitality Corporation

MICHAEL L. HESTER McGuire and Hester DEBRA JONES Peralta Community College District PAT KERNIGHAN Former Councimember City of Oakland PAMELA KERSHAW Port of Oakland RICH KINNEY Matson MICHAEL LEBLANC PLāYT

7 | Business Referral Network (BRN) ▶︎ 12:00PM – 1:30PM Join fellow local small business owners for a monthly lunch where you can build relationships. Meets first Wednesday each month for a light lunch, networking, and opportunities to develop your business. All small business owners of any industry are welcome. Contact Sara Skowronski, (510) 874-4800 for info.

DENISE PINKSTON TMG Partners DENISE PIPER Wells Fargo JENNIFER SCANLON Kaiser Permanente DAVID STEIN Donahue Fitzgerald LLP ANGELA TSAY Oaklandish Bj WASHINGTON JPMorgan Chase & Co. JOHN WORLEY SE ARUP

GEORGE LOW California State University CIM Group East Bay

4 | Business Referral Network (BRN) ▶︎ 12:00PM – 1:30PM Join fellow local small business owners for a monthly lunch where you can build relationships. Meets first Wednesday each month for a light lunch, networking, and opportunities to develop your business. All small business owners of any industry are welcome. Contact Sara Skowronski, (510) 874-4800 for info. 11 | Economic Development Forum ▶︎ 3:00PM – 4:30PM Free to Chamber members; $15 for non-members. Contact Aly Bonde, abonde@oaklandchamber.com. 18 | #OAKPROUD Small Business Power Hour ▶︎ 12:00PM-1:00PM Join Peer Facilitator Brian Ripley, Law Offices of Brian

Diversity” and examining ways to maximize human potential in work. Free. Bring a lunch; RSVP at oaklandchamber.com. 23 | Inside Oakland - Back to School Edition ▶︎ 8:30AM – 10:00AM Free to Chamber members; $15 for non-members. Contact Aly Bonde, abonde@oaklandchamber.com.

Ripley, as he guides us through the intricacies of contract law and leases for small businesses. Free. Bring a lunch. Register at oaklandchamber.com. 19 | Oaklanders Talk Tech ▶︎ 8AM-10:00AM Christopher Thornberg, Economist/Founding Partner, Beacon Economics; and FinTech’s growing footprint on Oakland and Bay Area’s economic ecosystem. The Backstage at Pandora. Register at oaklandchamber.com. 27 | Inside Oakland ▶︎ 8:30AM – 10:00AM Free to Chamber members; $15 for non-members. Contact Aly Bonde, abonde@oaklandchamber.com.

October 2 | Business Referral Network (BRN) ▶︎ 12:00PM – 1:30PM Join fellow local small business owners for a monthly lunch where you can build relationships. Meets first Wednesday each month for a light lunch, networking, and opportunities to develop your business. All small business owners of any industry are welcome. Contact Sara Skowronski, (510) 874-4800 for info. 4 | East Bay Women in Business Annual Awards Luncheon ▶︎ 11:30AM-NOON REGISTRATION; 12:00PM – 1:15PM LUNCH & PROGRAM Celebrate inspiring, influential civic and business female leaders of Oakland and the East Bay. Scott’s Seafood Grill & Bar, Jack London Square. $75/Chambers, $85/ Non-members. Register at oaklandchamber.com.

BARBARA LESLIE President and CEO Oakland Metropolitan Chamber of Commerce The mission of the Oakland Metropolitan Chamber of Commerce is to secure the economic future of our community, and to enhance the quality of life in the City of Oakland.

OAKLAND BUSINESS REVIEW OBR Oakland Business Review (ISSN-7220) is published bi-monthly by the Oakland Metropolitan Chamber of Commerce, 1333 Broadway, Plaza Level Suite 100, Oakland CA 94612-1903. Membership dues include subscription. Periodicals postage at Oakland CA. Contents may not be reproduced without permission. POSTMASTER: Send address changes to OAKLAND BUSINESS REVIEW, 1333 Broadway, Plaza Level Suite 100, Oakland CA 94612. Editor-in-Chief: Julia Lehman, BlackInk communications@oaklandchamber.com Advertising Sales: communications@oaklandchamber.com Design/Production: BlackInk Photography: Julia Lehman, BlackInk Page 23

9 | Economic Development Forum ▶︎ 3:00PM – 4:30PM Free to Chamber members; $15 for non-members. Contact Aly Bonde, abonde@oaklandchamber.com. 25 | Inside Oakland ▶︎ 8:30AM – 10:00AM Free to Chamber members; $15 for non-members. Contact Aly Bonde, abonde@oaklandchamber.com.


The Kaiser Permanente Thrive Center Continued from page 1

• Community meeting spaces • Healthy food options • Weekly farmers markets • Exercise and cooking classes • A showplace for community-inspired art • Other benefits for the neighborhood and the community Kaiser Permanente’s 7,200 national and Northern California Region employees currently work in seven separate sites, primarily in Oakland. Once

“As we continually advance our technologies and practices to improve patient care, our people should work in an environment where innovation can flourish, collaboration and engagement are encouraged, and workplace wellness is a priority.” Kaiser Permanente is the largest employer in Oakland and delivers significant economic impact to the city and the region. It is estimated that this new building will generate a one-time $23-million economic benefit in addition to more than $15 million annually in local tax revenues for the city, according to site developer Lane Partners. “Kaiser Permanente has been an anchor in Oakland’s community for more than 70 years,” noted Oakland Mayor Libby Schaaf. “We are so pleased that this organization has reaffirmed its commitment to Oakland with this decision to establish a new headquarters, a Street view of Kaiser Permanente Thrive Center from 22nd Street central home for its Image source: Kaiser Permanente employees and a place for our community to construction of the Kaiser Permanente Thrive connect and thrive.” Center is complete in 2023, existing buildings Over the coming months, Kaiser Permanente will currently owned by Kaiser Permanente will be engage its employees and the Oakland community acquired by local developer Lane Partners for in the planning and development of its new renovation and commercial use. location, as well as in seeking best uses for public “In our rapidly changing health care environment, spaces in the building to foster collaboration and Kaiser Permanente must not only adapt, we must wellness. lead the way,” said Richard Isaacs, MD, CEO and The new building will consolidate Kaiser executive director, The Permanente Medical Group. Permanente’s footprint and add to several major

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investments the organization has recently made in the Oakland community, including: • $5 million for affordable housing in East Oakland • The launch of a multimillion-dollar plan to end homelessness for more than 500 Oakland-area residents

The Kaiser Permanete Thrive Center at a Glance • The new building will accommodate 7,200 national and Northern California Region employees and physicians who currently work in 7 different locations, and will enhance collaboration and workplace efficiency. • Move supports organization’s commitment to provide high-quality, affordable health care services and to remain in Oakland. • Design will emphasize green construction, and may include a health clinic, community meeting spaces, a showplace for locally-inspired art, and other benefits for the community. • Building will increase local tax revenues, create jobs, and drive economic growth in Oakland.

• In partnership with Inner City Capital Connections, the organization is strengthening small businesses and promoting economic prosperity through the Initiative for a Competitive Inner City. Another important partnership is with the Golden State Warriors. Kaiser Permanente recently announced a 20-year commitment starting with an initial investment of $5 million to launch Generation Thrive, an initiative that will aid underserved children in the Oakland area. ◼

Profile for Oakland Chamber of Commerce

JULY/AUGUST 2019 OAKLAND BUSINESS REVIEW