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Fall Series 2016



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In Memoriam

> Chamber holds successful 2nd Annual Oaklanders Talk Tech event at Pandora


Hank Masler It is with great sadness that we share the news that the Chamber's longtime Communications Director Hank Masler has passed away. Hank joined the Chamber in the early 1990s and has been a constant and beloved presence in the business community ever since. Throughout his tenure, Hank was committed to ensuring that the Chamber was a leader in quality print, online and social media content for our members and the greater Oakland community. Since his passing we have received an outpouring of love and affection for Hank, not only for what he contributed but for how he contributed. His calm and quiet strength will be deeply missed by his Chamber family and all that were fortunate enough to know him. Hank's family encourages anyone who would like to make a contribution in Hank's memory to consider the Hospice Care facility in your community. We will keep Hank's family in our thoughts and prayers while honoring his life and contributions to the community. ■


become a community and industry favorite. Once again the event attracted a packed house to Pandora headquarters to discuss Oakland’s growing tech sector – and how we can develop a tech workforce that includes all Oaklanders. Attended by over 100 business leaders, government officials, and members of the Oakland community eager to better understand the role of Oakland’s tech ecosystem, the sold-out event featured welcoming remarks by Mayor Libby Schaaf, an update on Oakland’s tech economy from Christopher Thornberg of Beacon Economics, and a panel discussion titled “Growing Oakland’s Tech Workforce for All, Together.” “Tech is a sector that can benefit a lot of ▲ Discussing “Growing Oakland’s Tech Workforce for All, Together,” people,” Thornberg said. “You don’t have to be are (left to right) Moderator Sarah Robertson, Donahue Fitzgerald; a computer specialist. but you do still need an and panelists Marc Blakeman, ATT; Lili Gangas, Kapor Center for education, which is why education is the most Social Impact; Claire Shorall, OUSD; and Kristen Robinson, Pandora. important thing we can commit to.” The panel discussion centered around ways business, education, and government can grow Oakland’s tech workforce to reflect the diversity of the community. Sarah Robertson, Donahue Fitzgerald, moderated the panel, which featured Marc Blakeman, VP, AT&T; Lili Gangas, Chief Technology Community Officer, Kapor Center for Social Impact, Kristen Robinson, Chief Human Resources Officer, Pandora, and Claire Shorall, Manager of Computer Science, OUSD. The Chamber also released its 2016 Oakland Tech Trends Report, which is the third installment of the ongoing analysis – continued on page 4

> Chamber takes the “Pulse of Oakland” T

HE CHAMBER RELEASED THE RESULTS OF ITS MUCH-ANTICIPATED CITYWIDE voter opinion survey at the annual Pulse of Oakland breakfast on October 21st at the Waterfront Hotel. The event was attended by over 100 business leaders, government officials, and members of the Oakland community who heard about the Chamber’s comprehensive poll of public opinion that includes voter’s perceptions on Oakland’s growth, arrival of new business and tech jobs, and how voters feel about the rate of Oakland’s development as well as the conduct and effectiveness of Oakland’s elected officials. “The most striking thing in the results is the overall sense of optimism in Oakland,” said Dave Metz of FM3 Research, which conducted the poll. “There’s a strong sense that the economy has improved and will continue to improve.” The 600-person telephone poll found that most voters say Oakland is a good place to start or grow a business. Feelings of safety in Oakland, although improved, continue to be voters’ most pressing concern. The survey also found that voters are somewhat disconnected from City government, with only 19% able to name their City Council member and large undecideds in most Council races. Additionally, while voters have a generally positive view of most City elected officials, they express dissatisfaction at the Council’s ability to work together. Of particular importance to the current policy dialogue in Oakland is the finding that more Oakland voters believe the city’s rate of development is too slow rather than too fast and that 74% of voters believe that locating tech companies in Oakland, along with more jobs and tax revenue, is good for Oakland. “Oaklanders recognize that supply and demand play a role here,” Metz said. “Generally speaking, they look at the arrival of tech as something positive for the city.” Oakland voters are also highly supportive of small businesses, with 63% placing a high importance on supporting localowned stores and 83% in favor of providing City funding to help small businesses stay in Oakland. The poll found that Mayor Libby Schaaf enjoys a 53% favorable rating, lower than her first year in office, but remains strong for a second year in office. “The Mayor has a two-to-one positive margin,” Metz said. “Ahead of Mayor Lee in San Francisco and about the same as Mayor Liccardo of San Jose.” ■

April 2010 |1 1

Names in the news

Sima Patel

Leonard Marquez

Ashley Sundar

Gerald Carroll

Kenneth Litton

Lauren O’Brien

• Sima Patel has become Visit California’s first industry-elected Chair of its Board of Directors after a unanimous – and spirited – confirmation by the Board’s 12 Governor-appointed Commissioners at Visit California’s Oct. 14 Board Meeting. She takes the helm of the largest state tourism marketing organization in the country. • Wendel, Rosen, Black & Dean LLP has been named to the 2017 “Best Law Firms” list published by U.S. News & World Report and Best Lawyers. The firm earned Tier 1 marks for its litigation – real estate, bankruptcy and creditor debtor rights / insolvency and reorganization law, construction law and real estate law practices. In addition to the firm’s “Best Law Firms” rankings, nine Wendel Rosen attorneys were recently named to the 2017 edition of The Best Lawyers in America. Partner Leonard Marquez has been named to the Board of Directors for the Alameda County Bar Association. Marquez focuses his practice on commercial landlordtenant law, general civil litigation and intellectual property. His term will begin in January 2017. • Donahue Fitzgerald LLP, one of the East Bay’s leading law firms for business, welcomes Ashley Sundar to its Estates and Trusts Practice. Ashley has significant experience in trust and estate administration and litigation, estate planning, and conservatorship administration and litigation. She also has experience in real estate and commercial litigation. She attended the University of Florida for both her law and bachelor’s degrees, and she practiced law in Florida for 10 years before relocating to the Bay Area. Ashley is a runner and Crossfit athlete, and she competed in hunter / jumper equestrian sports for many years. She is an avid reader and enjoys supporting cultural events in the East Bay. • Gerald Carroll, formerly a named Partner of Hardiman & Carroll, along with Senior Associates Kenneth Litton and Lauren O'Brien have joined Burnham Brown effective September 2016. Mr. Carroll joins the firm as a partner and will continue to focus on construction, professional liability, catastrophic injury, real estate and general civil litigation. Mr. Litton joins the firm as an associate focusing on personal injury and construction cases. Ms. O'Brien also joins the firm as an associate and her practice will continue to focus on construction, personal injury and insurance coverage issues. Burnham Brown also welcomes Associate Natalie Vu to the firm. Ms. Vu spent the last five years handling professional liability and employment practices liability claims and potential claims for a national insurer. Her experience includes mediation and settlement negotiations related to professional liability and employment practices liability claims, as well as litigation including complex insurance coverage issues.

Natalie Vu


| OBR Oakland Business Review |

> From the president – November... Quite a month so far... – by Chamber President and CEO Barbara Leslie I don’t know many who were not surprised, more like stunned, by the outcome of the Presidential election. Regardless of what side you may have been Barbara Leslie on, I think I am safe in saying jaw-dropping was the universal reaction, at least in these parts. And yet again, we found ourselves in an all too familiar place where Oakland businesses were harmed when a small group of protesters (some say anarchists) took to the streets on multiple evenings after most people participated in peaceful demonstrations, looking for solace and connection with their community. The protests we've seen over the past week have left these businesses picking up the pieces and carrying on. And while Oakland has an inherently resilient spirit, it is up to us – those who live, work, or play in Oakland – to support those businesses impacted now more than ever. Please see the list below of businesses that suffered damage and make an effort to utilize them as soon as you can. And while you are there, tell them how much we appreciate their decision to locate and stay in Oakland. It's important to note that it wasn't just establishments that suffered physical damage that were

harmed, but also the downtown businesses that closed early, lost revenue, and had to send employees home before their shifts were over. These kinds of events are devastating, particularly to small businesses – which account for 90% of all Oakland businesses – that operate on such thin margins. The Chamber has been working closely with the Mayor's Office and the City on minimizing damage and giving assistance to those impacted. And while many in our community are understandably unhappy with the results of the presidential election, Oakland businesses cannot be the canvas on which that frustration is expressed. It is unacceptable. We continue to encourage the mayor to strive for the right balance of protecting speech and protecting property. Not an enviable position, but we cannot allow a small group of anarchists to continue to wreak havoc on our city with no consequences.

Audi Oakland, 2560 Broadway Autocom Nissan, 2735 Broadway Beneficial State Bank, 1438 Webster St. Building Management Office, 475 14th St. Caffe Teatro, 300 Frank H. Ogawa Plaza Calavera, 2337 Broadway Chase Bank, 350 Thomas L. Berkley Way Chase Bank, 401 9th St. Citibank, 801 Franklin St. Comerica Bank, 1200 Broadway

CVS, 344 Thomas L. Berkley Way Davan Thai restaurant, 1803 Webster St. Dental Care, 1700 Broadway East Bay Paratransit, 1750 Broadway Envision Academy, 1515 Webster St. Footlocker, 1430 Broadway Mercedes-Benz of Oakland, 2915 Broadway Mitsubishi Service Dept., 2401 Broadway Oakland Coin & Jewelry Exchange, 1725 Broadway Oakland Therapeutic Massage Center, 1123 Webster St. Oakland Tribune/East Bay Times, 1970 Broadway Oaklandish, 1444 Broadway PGA Designs Inc., 444 17th Street RadioShack, 501 14th St. #26 Rotunda Building, 300 Frank H. Ogawa Plaza Starbucks, 420 W. Grand Ave. Ted Jacob Engineering Group, 1763 Broadway Bridge Bank, 1951 Webster St. Union Bank, 1970 Franklin St, Volkswagen of Oakland, 2740 Broadway Walgreens, 1333 Broadway Wells Fargo Bank, 1221 Broadway Youth Radio, 1701 Broadway

In memoriam Admiral Tony

On behalf of the Board of Directors and membership of the Oakland Chamber of Commerce we convey our sadness of the passing of a member of our Chamber family, Rear Admiral Robert L. Toney, USN (Retired). For those of us who were fortunate enough to know him, we will miss his spirit, love for community and love for Oakland. He led the Chamber for many years in a time of great growth and we are stronger because we stand on his shoulders. ■



Oakland Politics




Editor’s note: The following is another in the continuing series of stories from Aly Bonde, the Chamber’s public policy director, on the projects and discussions at Oakland’s City Council meetings.

The Oakland City Council returned from summer recess in mid-September and will continue to focus on an array of issues before the year is over. For bimonthly Council Updates, email Public Policy Director Aly Bonde at SEPTEMBER • The Finance Committee heard a staff report about ways the city can collect taxes from Transportation Network Companies (TNCs) like Uber and Lyft. Because TNCs are regulated by the California Public Utilities Commission, the city is unable to tax the companies directly. The city’s tax administrator has determined that the city can, however, tax the individual drivers at a flat rate of $72 annually. Staff recommended that the City Administrator issue an administrative subpoena to the companies to provide the names of their drivers to enable the enforcement of the tax. Several members of the committee expressed concern that a flat rate of $72/year would be unfair to drivers who are just trying to supplement their income on a short-term basis and additionally that the city staff do not have the resources to conduct such a labor-intensive audit. Several council members are also concerned that because TNC drivers often make trips to many cities, pursuing a statewide or regional solution might make more sense. Staff will return with more information in January and a legal memo to closed session. • The Council passed a resolution creating a Small Business Task Force for the duration of four months to assess the needs of small businesses in Oakland with the aim of eventually creating a Small Business Commission to formalize an avenue of input for small businesses into local government. Each council member will make one appointment to the task force and the mayor will make three. • The Council passed a resolution requesting the Planning Commission to consider changes to CN-1 zoning districts. CN-1 zoning districts (such as the Montclair, Dimond, and Rockridge business districts) allow small (less than 5,000 square feet) general retail uses at street front locations by right, while requirin a conditional use permit (CUP) for other uses, such as general, medical, professional office space, financial services, or a restaurant. Currently, these CUPs stay with the land and do not expire. Business owners and Business Improvement Districts have expressed concern with the difficulty in maintaining the retail character of the neighborhoods when certain sites carry old CUPs that attract non-retail uses. The Council is requesting the Planning Commission to consider changes that would allow the City to deem that a use permit has been abandoned if the use has been discontinued (or its business license is allowed to lapse) for more than one year. • The Council granted a 14th extension of the Disposition and Development Agreement for Shorenstein’s proposed 24-story office project at 601 Clay St. The project has been in the works since 2008 when construction stalled at the onset of the great recession. When the item was in committee, several council members said they would be hesitant to approve a 15th extension while Shorenstein continues to search for an anchor tenant. OCTOBER • The Council adopted a resolution requesting the Planning Commission to return to Council in six months with regulation changes to preserve single room occupancy hotels for very low and low income residents and directing the City Administrator to prepare options to preserve Oakland's supply of residential hotels. Some of the potential options include: • Adding to the list of actions pursuant to SROs that require a Conditional Use Permit. Right now SROs must apply for a CUP before either destroying or converting units to nonresidential uses, but not for conversions to boutique hotel rooms, high-end condominiums or collapsing residential hotel rooms into larger apartments. • Returning immediately with amendments to the Planning Code to increase relocation assistance for tenants being evicted from residential hotels. • Currently, the regulations are written so that the Planning Commission may approve any application based on the subjective determination that the project's benefits will outweigh the loss of a unit from the City's housing supply and not require any community benefits. The resolution requests the Planning Commission reconsider these criteria. • The Council adopted several changes to the Local Employment Program that had previously been considered several years ago. They delayed action on several items that need further study and consideration. Changes adopted: • Mandating placement of the City of Oakland's Local Employment Programs, Procedures and Policies in all Project Labor Agreements. • Remove the ability of contractors to reduce local hire obligations by utilizing existing or 'core' employees • Applying specific hiring goals first by zip code then city wide within the 50% Local Employment Program and/or the 15% Oakland Apprentice Program • Apply the 50% Local Employment Program (LEP) and 15% Oakland Apprenticeship to include professional service occupations/industries Deferred for more study: • Assessing a 1% "Oakland Resident Empowerment Fee" on all development agreements


| OBR Oakland Business Review |

• Awarding an additional 1% bid incentive or 1 additional preference point for contractors for satisfying the Local Employment goals • Establishing a Local Employment Program Advisory Group • Additional staffing resources for Contracts and Compliance • Funding a Workforce Disparity Study at a later date. ■

> Talk Tech

– continued from page 1

of key sectors of Oakland’s economy. The report showed that the size of the average tech company in Oakland continues to grow, a sign that many of the city’s core tech companies remain on their path to maturity. Oakland’s tech establishments employed roughly 6,150 workers in 2015, an increase of 11.3% over the previous year. This marks the tech sector’s fastest pace of growth since the onset of the economic recovery in 2009. Since the end of 2014, 15 new tech establishments have opened in the city. Oakland is now home to 236 tech establishments with more than ▲ Christopher Thornberg of 3 employees, and has a heavy concentration of Beacon Economics presented establishments located in the Downtown Oakland. an update on Oakland’s tech The report also showed that Oakland’s tech economy. sector is comprised of larger contingents of black (5.6%), white (59.8%), and multiracial (5.3%) workers compared with neighboring regions. “This second event in the Chamber’s series at Pandora analyzed Oakland’s strong tech growth and future potential while underscoring that our city’s diversity creates an opportunity for further inclusion that has not yet been realized in the industry,” said Barbara Leslie, Chamber CEO. The event was held at Pandora, the city’s largest tech employer and a key company in Oakland’s tech ecosystem. Pandora has a strong presence in the downtown economy, maintaining an outwardly focused approach in its business practices, including through encouraging its 1400+ employees to be engaged in community activities and supporting Oakland businesses. The Oaklanders Talk Tech series was generously sponsored by AT&T and Donahue Fitzgerald LLP. ■

Oakland Politics

> “Oakland voters say ‘yes’ to ballot measures, incumbents”


HILE THE NATIONAL ELECTION TOOK UP ALL THE HEADLINES, Oakland voters quietly but overwhelmingly chose to support all of the local measures on their ballots. They also re-elected their City Council and OUSD School Board incumbents across the board.

> The road ahead by Barbara Leslie



election, incumbents remain and the Oakland electorate

once again displayed their continued generosity in supporting local measures for infrastructure, schools, affordable housing and transportation. Our City Council now pivots back to policy making with some key issues to tackle, most prominently - housing. The decisions the City Council will make in the coming weeks regarding a series of housing development appeals will set the tone as well as send a message to developers and investors regarding whether Oakland is serious about building more housing to address the significant shortage with which we are faced. Developers who want to build here in Oakland go through a significant and lengthy process of entitlement. This process could take years depending upon the project at hand. Developers have long advocated

The race for the City Council At-Large seat between incumbent Rebecca Kaplan and challenger Peggy Moore was particularly hard fought. Peggy Moore, a former staff member to Mayor Libby Schaaf, worked for Hillary Clinton’s campaign before quitting to run for the At-Large seat in August. Moore ran several television spots and received some key endorsements including one from President Obama, but failed to unseat the longtime incumbent Kaplan. Councilmember Kaplan made the argument that through her seat on the Board of the Bay Area Air Quality Management District and chairing the Alameda County Transportation Commission, she brings much-needed resources and attention to Oakland, which has traditionally been overlooked regionally. Council President Lynette Gibson McElhaney was also re-elected despite being challenged by Noni Session, a scholar and first-time candidate who had the backing of some in the community. McElhaney, a former affordable housing developer, was able to make the case that while there is much work left to be done, she’s made progress in bringing jobs, affordable housing, and public safety improvements to District 3 which includes West Oakland and Downtown. Viola Gonzales, a Harvard MBA and former small business owner, challenged first-time incumbent Noel Gallo in District 5 which includes the Fruitvale. Gonzales, who ran the nonprofit AnewAmerica before running for office, received the endorsement of Mayor Libby Schaaf, the Easy Bay Times, and Arabella Martinez, founder of the Unity Council. However that wasn’t enough to unseat Councilmember Gallo who has high name recognition and labor support in his district. Incumbent Dan Kalb of District 1 which includes Rockridge and North Oakland was also re-elected easily. As was longtime council member Larry Reid in District 7 which encompasses East Oakland and the Coliseum. Reid faced two opponents but has high favorability in his district and was able to point to the progress that’s been made since he took office as well as what’s to come. City Attorney Barbara Parker was re-elected in an unopposed race. All OUSD School Board members were reelected as well. In the race for the open seat in State Senate District 9, Nancy Skinner beat Sandre Swanson by 62% to 39%. Incumbent Assemblymembers Tony Thurmond and Rob Bonta were also both easily re-elected by margins of at least 75% each. Oaklanders also overwhelmingly voted for new taxes and bonds to benefit schools, BART, AC Transit, affordable housing, and infrastructure. They also created a Police Commission and changed the rules around evictions and rent increases. ■

for the need for predictably from local jurisdictions on the rules and costs associated with building there. To that end, they participated in lengthy discussions this past year with the city to enact housing impact fees, which are fees assessed new construction to offset the “impacts” of that project on the surrounding area. These fees are added to the projects construction costs, increasing the cost of production with the intention of providing predictable budgeting. Impact fees, or for some projects negotiated community benefits, ensure that community impacts are considered and addressed prior to approval. Currently there are projects that have been fully entitled with community benefits negotiated that are being appealed to the City Council, politicizing a mutually agreed upon development process. Two of the projects recently in question would add a combined 699 new units of housing and 78,000 s.f. of retail, in addition to new jobs and tax revenue to the City. The projects have gone through a lengthy process of approval, community input, and allowances. They are vetted, they are ready to build, and they are desperately needed. Perhaps most importantly, their fate is a signal as to whether or not the City Council understands the dynamics of the housing shortage and is willing to stand up for constituents and streamlined housing approvals or go back to case-by-case protracted negotiations and development uncertainty demanded by a small but well-funded opposition clearly intent on appealing every project in the pipeline. Community input is a necessary part of any project, but this appears to be obstruction simply for the sake of obstruction. That cannot be the precedent our leaders allow to be set. Reports in just the last year from the State of California and the Obama White House state clearly that local governments must streamline and create more certainty in the housing approval process, reduce costs, and get more housing built – especially here. The Oakland City Council must continue to be a regional leader on housing policy and allow our revised area plans and the streamlined process they envisioned to be carried out so that Oakland can add thousands of new housing that is so badly needed in the Bay Area. Oakland voters understand this fact and don’t want to see further delays. In the Chamber’s poll conducted this month by FM3 Research, 63% of Oakland voters said the rate of housing development was either too slow or about right and only 26% said it was too fast. It’s clear that the majority of voters understand we need to increase our housing supply in order to bring costs down. How the Council votes on these first two appeals will show Oaklanders and the rest of the region how serious Oakland leaders are about relieving the housing crisis. If they send a signal that Oakland’s government won’t support new housing using their adopted rules, it sets a concerning precedent for all projects in the pipeline, for lenders and sources of capital, and for future housing projects that are just on the drawing boards today. These steps will make it harder to build housing in Oakland, harder to attract investment, and harder to do the right thing for the Bay Area by building homes near transit. ■ Barbara Leslie is the President and CEO of the Oakland Chamber of Commerce.



2016 Small Business & Nonprofit Fair Sponsors Event Sponsor On behalf of the Board of Directors, Sta, and Ambassadors Commi"ee of the Oakland Chamber of Commerce, we wish to express our gratitude to our members for their participation in this Fair and their overall support as we continue to secure the economic future of our community and to enhance the quality of life in the City of Oakland. Thank you! Gold Sponsors

Silver Sponsors

Special thanks to


| OBR Oakland Business Review |

Images by Auintard


VER 200 CHAMBER MEMBERS AND guests attended the Small Business and Nonprofit Fair, which took place on Weds., Sept. 14th at Scott’s Seafood Restaurant Pavilion in Jack London Square. This was a great opportunity to highlight the diversity of enterprises that make up the Chamber, to provide a space for organizations to gain greater exposure and access to the rest of the membership, and to exchange contact information for future business and collaboration opportunities. Representatives of over 40 organizations exhibited and shared with attendees their organization’s work, including: Nonprofits 4C's of Alameda County (Community Child Care Council) Ability Now Bay Area Alameda County Community Food Bank Alameda County CASA (Court Appointed Services Special Advocates) Alameda Health System Foundation AXIS Dance Company Bay Area Youth Center, a division of Sunny Hills Services Building Opportunities for Self-Sufficiency (BOSS) California State University, East Bay/Oakland Center Clausen House Facing History and Ourselves Family Bridges, Inc. Lend a Hand Foundation Northern California Community Loan Fund Oakland Public Education Fund Oakland Youth Chorus Pacific Community Ventures Peralta Community College District* Saybrook University Service Opportunity for Seniors (SOS) Meals on Wheels The Salvation Army Businesses and Agencies 2CP Merchant Processing 7-Eleven, Inc. AC Transit Asentiv Blaisdell's Business Products Bridge Bank* City of Oakland, Bureau of Revenue Management Cloud10* Direct Line Tele Response DZH Phillips, LLP EON Technologies EvoShare Farmers Insurance: Ruth Stroup Agency Images by Auintard Kornas Corporation Merrill Lynch Minuteman Press Oakland SpeedPro East Bay State Farm Insurance: Jain Williams Agency Wells Fargo* *Fair sponsors

Some of the exhibitors’ feedback: “First class event all the way around.” “I thought it was great and would definitely participate again.” “It was a great event and we met lots of new businesses we didn’t even know that were around.”

– Continued on page 8



2016 Small Business & Nonprofit Fair Exhibitors

> The City Of Oakland steps up its

> Peralta workforce development

business and community outreach

and continuing education



HE CITY OF OAKLAND’S REVENUE DIVISION HAS implemented a stronger more engaging approach to community outreach and education. From the inception of the program ten months ago, it quickly became apparent to the department manager, Margaret O’Brien that the business owners and community were embracing with open arms the idea of staff member Sheila Stoglin, attending community and neighborhood association meetings. As the program has progressed, the Revenue Division has had the opportunity to present at many venues and bring even more information to the community, like the launching of the new online Business Tax Renewal and Payment System beginning January 2017. They not only share the information about Business Tax and other programs they facilitate, but have begun taking information to the community from other agencies within the City as well. Information on illegal dumping, sewer laterals, minimum wage, sidewalk repair and Ace Kids Golf Club, just to name a few, the refunds of some special assessments available to very low income property owners. The requests for presentations has tripled and while the endeavor has turned into much more than was first imagined, the Revenue Division is very pleased to be able to serve the community in such a positive way. ■


| OBR Oakland Business Review |

HE PERALTA COMMUNITY COLLEGE DISTRICT HAS established a renewed commitment to lead efforts to expand contact with the business community and government agencies throughout the Oakland Metropolitan Area. A new unit, Workforce Development and Continuing Education (WDCE), which is headed by Interim Associate Vice Chancellor Dr. Melvinia (“Mel”) King, aligns efforts to provide a wide-range of training opportunities for businesses and local agencies, all of which foster student success and socio-economic advancement. Partnering with the Governor’s reimbursement program, WDCE’s workforce development will produce a diverse group of exceptional leaders, advance comprehensive social justice strategies, all in support of workplace training programs anyplace, anywhere and anytime. Peralta’s WDCE unit is committed to meeting companies’ workforce training needs. Business and government should know that WDCE is a one-stop shop for them to access their training needs, whether in-house or external to their operations. As an open door and catalyst, the Peralta Community College District is a clearinghouse for the training needs of the entire East Bay Community. In partnering with the Oakland Chamber of Commerce, and other likeminded organizations, the Peralta Community College District’s Workforce Development and Continuing Education Unit is “Your entry point to Peralta.” ■

> Coffee with the Council President September’s Inside Oakland Public Policy Breakfast featured an in-depth but informal conversation with Oakland City Council President Lynette Gibson McElhaney. McElhaney took office in 2012 and represents District 3, which encompasses downtown Oakland, West Oakland, and Jack London Square. As she seeks her first reelection, Council President McElhaney reflected on the challenges she faced taking office, the progress made so far, and the work still left to do. “I think back to what it was like in 2011 – we had Occupy Oakland, had just lost Redevelopment Agency funds to the state, and laid off a third of city staff,” she said. “We’ve had six city administrators in four years. It’s hard to get to innovation when you can’t even get to stability.” The Council President spoke about the need to get internal systems within the city government streamlined and functioning properly. For instance, the city has expanded the number of planners, but still needs to do more on the Building Department side. The Council made investments in updating the city’s technology to improve efficiency and communication, which prior Councils didn’t have the bandwidth to do, she said. “The marble in City Hall might look good, but that place was one step above an abacus,” McElhaney said. Regarding the changes and economic develop-

ment her district has seen over the past several years, McElhaney spoke both about the great opportunity that it brings but also about the challenges. There’s been a lot of growth downtown, but not everybody is seeing the benefit of it, she said. People might live here, but don’t necessarily hire or play here. “Oakland does not want to become a bedroom community to office and industrial elsewhere,” she said. Public safety continues to be one of the Council President’s priorities. She’s working to get more early intervention for people at risk of violence and touted the benefits of Ceasefire. She also pointed out that the explosion of vibrancy in Uptown gets people to feel safe on the street. “I’m grateful to the Chamber and others who helped get Measure Z passed,” she said. The discussion was part of the Chamber’s monthly Inside Oakland series – a public forum for Chamber members featuring public and private decision makers who affect Oakland. The next Inside Oakland is on January 27. ■ ◀ Oakland City Council President Lynette Gibson McElhaney (center) with David Stein of Donahue Fitzgerald LLP and Chamber Public Policy Manager Aly Bonde

1316 Franklin Street, Oakland, CA 94612 (510) 832-1416 Contact: Gloria Wohlfarth

Monday - Friday • 6:30 a.m. - 8:00 p.m. $1.50 each 1/2 hour • $12.00 Max.

Saturday – 8:00 a.m. - 6:00 p.m. $1.50 each 1/2 hour • $7.00 Max.

Monthly parking rate: $190.00 Reserved monthly parking rate: $215.00 Closed Sunday




The holidays in Oakland

> Holiday estivities in Oakland ZooLights at the Oakland Zoo: Dec. 2, 2016- Jan.1, 2017 Celebrate the holiday season by viewing hundreds of thousands of LED lights as they brighten Oakland's night sky! From December 2, 2016 to January 1, 2017 the Oakland Zoo will hold its annual ZooLights event from 5:30pm-9:00pm. The event will include a candy cane lane themed ride area, a night time adventure on the Outback Express train, rocking around the Christmas trees and a light show that's sure to blow out any bahhum-bugs. Santa will also be visiting guests during the ZooLights event. Read More: Christmas Tree Lighting at Jack London Square: Dec. 2, 2016 Ring in the holiday season with Jack London Square's annual tree lighting event! Enjoy an enchanting evening on the Oakland waterfront with holiday music performed by the talents of the Oakland youth. Free to attend, participate in a merry evening that includes Santa, live reindeer, the lighting of the 55-ft. Mount Shasta fir tree brightly lit with 5,000 sparkling lights, kids' activities, tap dancing Christmas trees and more. With restaurants surrounding the square, guests can grab delicious hot chocolate at Lungomare, for the kids and grab coffee and beer at Steel Rail, for the adults. Read More: special-events Oakland Symphony’s Annual “Let Us Break Bread Together” Concert: Dec. 11, 2016 2016 marks the 50th anniversary of the founding of the Black Panthers, and an important time in Oakland’s history. Oakland Symphony will pay homage by performing music from the time including Motown classics, gospel and protest music of the 60’s and 70’s. This non-traditional holiday tradition will feature Oakland Symphony Chorus, Linda Tillery, Vocal Rush, Kugelplex, Mt. Eden High School Concert Choir, and Oakland Interfaith Gospel Choir. Read More:

10 | OBR Oakland Business Review |

Oakland Ice Center The Oakland Ice Center is a state-of-the-art ice facility that offers skating all year-round. It is operated by the San Jose Sharks of the NHL and is located in Downtown Oakland. The facility contains one NHL-sized ice surface and one Olympic sized ice surface. It accommodates ice hockey, figure skating, broomball, curling, speed skating, ice dancing, as well as public skating. Oakland Ice Center currently holds the largest number of adult USA Hockey participants of any facility in the nation. Oakland Ice Center is a great place to go ice skating and celebrate the holiday season! ■

> Support Small Business Saturday® Small Business Saturday takes place Nov. 26th and is a day dedicated to supporting local small businesses and strengthening and celebrating communities across the country.

Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2015, 95 million consumers shopped at small businesses on Small Business Saturday and spent an estimated $16.2 billion at independent retailers and restaurants on the day, according to the 2015 Small Business Saturday Consumer Insights Survey. The day was also championed by elected officials in all 50 states and Washington, D.C., including President Obama. November 26th marks the seventh annual Small Business Saturday, a day to support the small businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday was created in 2010 in response to small business owners’ most pressing need: more customers. According to the U.S. Small Businesses Administration, as of 2014, small businesses nationwide accounted for 63% of net new private-sector jobs created and represented 99.7% of firms with paid employees. Merchants and consumers can learn more about Small Business Saturday and how to get involved by visiting ■


The holidays in Oakland

> Holidays on Lakeshore Carriage rides return this year along with face painting and, if we’re very good, Santa, will show up too! Come to Lakeshore Avenue between Lake Park Avenue and Mandana on Friday, Dec. 9 from 4 – 6 p.m. and Saturday, Dec. 10 from 1 – 3 p.m. Hackney Horse and Carriage will provide short carriage rides on the Avenue free of charge, sponsored by the Lakeshore Avenue Business Improvement District and the merchants of Lakeshore and Lake Park. Look for merchant specials and shop for unique gifts while enjoying fine dining. Kids of all ages are welcome! Contact: Pamela Drake, Pamela@ or call 50-593-3721 for more info. ■

> SOS – Supporting our seniors Our average life expectancy is now at a record high of 78.7 years. Living longer for some can mean more years spent in

the struggles that can accompany old age. Currently, more than 10 million seniors (1 in 6) across the United States face the threat of hunger and over 15 million are living alone in isolation. For millions of Americans, their local Meals on Wheels program is literally the difference between remaining in their own homes and needing to relocate to a nursing facility. In Alameda County, the projected number of seniors living in poverty is expected to increase 17% between 20152020. Research proves that when seniors have the right support, they gain greater quality of life and need fewer hospital stays. Service Opportunity for Seniors (SOS)/ Meals on Wheels is a 501(c)3 non-profit program established in 1966. SOS addresses the issue of senior isolation and hunger locally. The mission of SOS is to promote nutritional health, decrease the possibility of premature institutionalization, and foster and support independence and the dignity of homebound seniors. SOS prepares and delivers meals daily for 1,200 at-risk seniors living in Central Alameda County and the city of Oakland. Seniors like Martha and Joe Murphy, ages 95 and 98. Martha was a country girl who moved to Oakland to attend Roosevelt High School. Martha remembers traveling around Oakland wide-eyed at the big city. The two met at church. 75 years later, they are still enjoying life together! The Murphys began receiving Meals On Wheels a year or so ago, when Martha was quite weak. Martha says "Because of those meals my health has improved. I've gained back weight I had lost, and my blood count is better. But maybe the best part is the people who come every day and check on us." ■

FALL SERIES 2016 | 11


The holidays in Oakland

> Montclair District event highlights Nov. 10 - ‘Schools Night’ Shops Open Till 8pm! Dine-out events and live music at

select restaurants Nov. 17 - ‘Dine & Shop’ Shops open late! Proceeds from se-

lect restaurants benefit charities of choice Dec. 1 - 14 Annual Holiday Stroll, 5:30-8:00pm ~ Photos

with Santa, Trolley Rides, Choir Performances Dec. 8 - ‘Ladies Night Out’ - Shops Open with promos Till

8pm! Cocktail and Dining Specials Dec. 15 - ‘Holiday Countdown – Check Your Lists! Visit retail

stores and you could win.

> Laurel District Light Up the Laurel Santa Stroll - Visit

for full holiday festivities list. ■

> Fruitvale festivities Get in the spirit of the season with the tree lighting on Friday, Dec. 2 at 6 p.m. at the Fruitvale Plaza Park, corner of 35th Avenue and International Blvd.

Attendees can enjoy the tree lighting, sing traditional songs, talk to each other and taste the traditional Christmas tea!!! On Saturday December 17th listen to the traditional Posadas,( Christmas Carols ) A family-oriented celebration There are two places to meet for the walking: 1. 3204 International Blvd corner of Fruitvale and International Blvd, at 4 p.m. 2. 4030 International Blvd in front of Majestic Furniture at 4 p.m. We will walk and sing with panders and guitars toward Avenida De La Fuente (34th Avenue and International Blvd.) where ther will be the final celebration with piñatas and the traditional Christmas tea and the delicious tamales. For more information, please call Sylvia Ogawa at 510-535-7176 or email her atsogawa@

> Plaid Friday Plaid Friday is a "shop local" alternative to Black Friday sales at big box stores that have become so prevalent in recent years.

Not only does shopping locally support local businesses, but more of the money spent locally stays local – one study showed 73¢ vs. 43¢ of each dollar.

12 | OBR Oakland Business Review |

> Let Amtrak San Joaquins bring you home for the holidays The holidays are quickly approaching, and with congested roads and freeways, long airport lines, and weather delays, choosing to ride the train has never been easier. Amtrak® San JoaquinsSM travels through the heart of California’s San Joaquin Valley and provides an important connection between the Bay Area and the Valley. Oakland’s Amtrak Station is located in Jack London Square, making the train very accessible for Oakland dwellers. If you are traveling home for the holidays, book now and choose a stress-free way to get there. If you are traveling for fun, the San Joaquins stops at many local downtown neighborhoods that feature enjoyable holiday events. Ice skate at Turlock’s Fields of Ice or see its annual Christmas Parade “Superhero Style.” Catch one of many shows at Fresno’s Tower Theatre, including, “A Country Christmas in Fresno”, or Bakersfield Symphony’s “Home for the Holidays 2016.” Visit downtown Lodi and its nearby vineyards for cozy wine tasting. By simply taking an Amtrak Thruway bus connection, extend your San Joaquins trip to Los Angeles and shop for those coveted indie finds at the Echo Park Craft Fair, don your favorite Santa hat at the Santa Monica Pub Crawl, or visit the most Happiest Place on Earth in all its holiday cheer. This season, the San Joaquins is adding capacity to its trains to accommodate YOU. The service also boasts many great deals and amenities, including the Friends & Family Discount, Café Car, free Wi-Fi®, spacious train cars, onboard bicycle racks, and free Amtrak Thruway bus connections. So pack your bags, kick-back, relax, and enjoy the holidays this year on Amtrak San Joaquins. ■


The holidays in Oakland

> KONO First Fridays Holiday Edition! Dec. 2, 5 - 9 p.m. Tis' the season! Get in your holiday shopping at Oakland First Fridays! This immersive art and community festival showcases local artists, craft makers, culinary artisans and more on the first Friday of each month. With a variety of art, performances, handmade goods and one-of-akind apparel, the Holiday Edition of Oakland First Fridays is the perfect place to celebrate the holiday season and find unique gifts for all your friends and family. Oakland First Fridays is completely FREE, but please bring cash for donations. We rely on your continued support to our festival alive! Featured Craft Vendors Annual Holiday Kwanzaa & Christmas Gift Show on 23rd St. – Get your kinara's here! The 25th Annual Holiday Kwanzaa & Christmas Gift Show is coming to Oakland First Friday's! This unique gift show will host local entrepreneurs and small business owners coming together to deck out over 50 feet of must-have Kwanzaa and Christmas essentials just for you. Stop by for gifts, and learn more about what Kwanzaa and Christmas brings to the diverse communities in Oakland. Tre's Mercedes – "Creative. Conscious. Culture." Tre's Mercedes draws inspiration from the history and legacy of her ancestors to create her custom, unique offerings, including customized shoes and hats, up-cycled clothing and accessories, street-art photography, and home decor. If you like Futurism, Funky & Fly, this is the perfect boutique for you. Confirmed performers for December's First Friday include: Fire Dancing with Ministry of Flow – Ministry of Flow is a collective dedicated to cultivating flow in its many forms of practice throughout the world, so we may be present to live fully in each moment. Ministry of Flow advocates flow in body, mind and spirit. Check them out between 5:30 p.m. and 8:30 p.m. at 23rd and Telegraph. Swing Dancing with Breakaway – The Breakaway is an East Bay swing dance venue devoted to inspiring individuals in the local community to express themselves through dance in an inviting, supportive, and creative atmosphere. Dance the night away from 8:15 p.m - 9:15 p.m. at 23rd & Valley St No Lovely Things - NeoSoul – Led by singer Melissa Jones, this 8 piece band comes to play. With elements of soul, blues, reggae & jazz, the group leaves room for improvisation, giving each song the chance to blow up. They’ve been compared to Sharon Jones & The Dap Kings, Sly

and the Family Stone, The White Stripes, and En Vogue. Hear them perform on 24th and Telegraph. Guarandinga - Latin Afro-Pop – Guarandinga hails from the hotter side of the San Francisco Bay; bursting forth with a fiery sound propelled by heavy Afro-Caribbean beats from the central coast of Venezuela. Perfectly blended with the gritty East Bay funk that runs deep from Oakland to Richmond, Guarandinga’s unique take on Latin Afro-Pop redefines it’s engaging range of influences. It is the unique Afro-Venezuelan beat, relatively unknown to the pop world, that makes this band’s original music provocative and infectious. See them live @ 25th Street Stage. DJ Das Boots - Funk, Hip-Hop & Future Bass – DJ Das Boots, is a Bay Area Native looking to take crowds on a journey. With roots in b-boying and rocking the stage as a rapper, his approach is to keep everyone and everything moving. Funk, Soul, Samba, Hip Hop, Future Bass and house are all part of his arsenal; and while it may be new to some the grooves are familiar to all. Get funky with DJ Das Boots at our Sake Garden on 26th and Telegraph This month’s featured food vendors Pelican Po' Boys – The food offerrings of Pelican Po' boys has the flavors of southeast Louisiana with a cleaner, lighter style that doesnt compromise the hearty quality of a good meal. Don't miss the taste of these organic, farm-to-table po' boys and regional favorites showcasing sustainable locally grown and raised ingredients. Javi's Empanadas Argentinas – Good things come in small packages! You won't want to miss these delicious empanada's, which are eaten as appetizers, as a meal and commonly served at parties and festivals. Javi’s cooking offers a variety of authentic, Argentine empanadas made with fresh, local ingredients, and are baked fresh daily. Featured retail vendor Good Hop Bottle Shop - 24th and Telegraph – The Good Hop is your one-stop shop for all things Hop! Serving hundreds of bottled and canned craft beers with 16 rotating craft beers on tap. They offer over 450 beers in bottles and cans that can be purchased for consumption on site or can be purchased for takeaway. Think: your favorite beer watering hole meets your favorite well-stocked corner store! Plus, they have 16 constantly rotating taps with the freshest local beers pouring! For more information or to become a vendor, visit http://oaklandfirst ■

FALL SERIES 2016 | 13

Escape Lounge at Oakland International Airport brings a whole new experience to East Bay Area Travel


he award-winning Escape Lounge that is Manchester Airport Group’s “little slice of luxury” offered to passengers across U.K. airports is coming to Oakland. Escape Lounges offer a luxury experience to passengers without the membership. For a fee, and open to all travelers, the Escape Lounge helps to enhance the travel experience by offering stylish and contemporary furnishings, a selection of unlimited complimentary food and drinks developed by prominent local chefs, free Wi-Fi and a selection of reading materials. Pricing is set at $45 for walk-up customers and $40 for those that pre-book on the website ( Lower introductory rates, as well as corporate and partner pricing will also available for those who employees or clients use OAK on a frequent basis Common-use airport lounges are still relatively new in North America. MAG USA opened the first U.S. Escape Lounge at Minneapolis-St. Paul International Airport last December, and is set to open in Hartford, CT in October at Bradley International Airport. MAG is investing more than $2 million in the Escape Lounge at OAK, which will be the first-of-its-kind airport lounge available to the over 11 million passengers traveling through the airport each year. The Escape Lounge will be located in Terminal 1 near gate 9. MAG is partnering with prominent Oakland restaurant Owner/Chef Chris Pastena, who has over 25 years of experience in the restaurant industry, to design the Escape Lounge’s menu. Chef Chris has been a staple in the Bay Area scene since the early 90s. He owns Chop Bar, Lungomare and Calavera in Oakland. He plans to make seasonal updates to the menu offerings within the

14 | OBR Oakland Business Review |

lounge and will be switching things up four times a year. He’ll also be sourcing as many local ingredients as possible, furthering the lounges connection to Oakland. MAG has worked with the team at Oakland International Airport to bring the first West Coast Escape Lounge to life. With a high frequency of travelers utilizing OAK for both personal and business travel, the simple and affordable upgrades available at the Escape Lounge look to be a welcomed addition. Manchester Airport Group is one of the largest private companies in the UK and owns and operates Manchester, London Stansted, East Midlands and Bournemouth Airports. MAG USA is a wholly-owned subsidiary of MAG focusing on bringing Escape Lounges, enhanced parking services, improved retail concessions and terminal development to U.S. Airports. For more information, visit

> Oakland Athletics announce leadership transitions The Oakland Athletics announced last week that current Managing Partner Lew Wolff will transition to Chairman Emeritus and John Fisher will replace him as Managing Partner. MLB owners approved the leadership transition during a meeting in Chicago on Nov. 17. Additionally, Wolff and Fisher have agreed in principal to Wolff selling his interest in the team to the remaining owners of the A’s and will retain a small stake in the Club moving forward. “It has been an honor serving as Managing Partner Lew Wolff and I thank our fans, staff, and players for the opportunity I’ve had to lead this great organization,” said Wolff. “John and I have talked in great length about the future of this club and I am ready to pass the reins to him.” “I want to thank Lew for his leadership over the last 11 years,” said Fisher. “His initiative and love of the game of baseball brought my family to the A’s, and we would not be involved without him. Lew has given the organization all of his energy and experience for the last 11 years and I look forward to a new chapter in our working relationship and friendship. It is a privilege for me to steward the A’s at this important moment for the franchise.” Additionally, after almost 20 years as President of the A’s, Michael Crowley has decided to transition from day-to-day operations. Crowley will continue to serve as a senior advisor to the A’s ownership group. He will use his decades of experience to provide strategic guidance on a wide range of issues. Dave Kaval will assume the role as A’s President. He also serves as President of the San Jose Earthquakes. “I am eternally grateful to our wonderful fans, the team, staff, and the A’s ownership for what we have been able to accomplish together,” said Crowley. “I’m at the point in my career where I am ready to take on new professional challenges while continuing to support the organization I love.” Crowley attended the MLB owners meeting in Chicago today with Fisher, as part of the transition process. “We have a deep appreciation for Mike’s service and leadership and we are pleased that he will continue to play a role in the future of the A’s,” said Wolff and Fisher. Under Crowley and Executive Vice President of Baseball Operations Billy Beane, the A’s made the playoffs eight times, including setting a Major League record by winning 20 games in a row in 2002. In addition to his leadership of the Club, Crowley was instrumental in relaunching the San Jose Earthquakes in 2008 and the hiring of Kaval as President. Crowley will continue to serve on the Board of Directors of the Quakes and advise the Quakes on a range of issues. Dave Kaval has served as the President of the San Jose Earthquakes of Major League Soccer for six years. He oversees the business of the Quakes and represents the club on the Major League Soccer Board of Governors. In his time with the Quakes, Kaval has led a transformation of the organization elevating the stature and awareness of the club, culminating in opening the Quakes new $100M privately financed soccer stadium – Avaya Stadium – in March 2015. Prior to joining the Quakes, he founded the independent Golden Baseball League (GBL) in 2003. In 2000, Kaval co-authored a book, “The Summer that Saved Baseball,” which highlighted a tour of all 30 Major League Baseball stadiums in the summer of 1998.

“I’ve worked closely with Dave at the Quakes and I know he’ll bring tremendous energy to the organization as the team continues to pursue a new venue,” said Crowley. “He has an undeniable passion to carry on our goals of fielding a competitive team and engaging our community through the game of baseball.” “I am excited to take on the role of President of the Oakland Athletics. I want to thank Lew Wolff and Mike Crowley for their confidence in me and support,” said Kaval. “Given my longstanding love of baseball and my experience building Avaya Stadium, I am enthusiastic to join the Athletics as the Club pursues a world-class ballpark in Oakland for the best fans in baseball.” Wolff and Fisher, along with a limited partnership group, purchased the A’s on April 1, 2005, and have been partners in various activities and companies since 1994. ■

> Permanent Police Chief interviews to begin in December, Mayor says Earlier this month the City of Oakland provided an update on its ongoing nationwide search for a permanent Police Chief of the Oakland Police Department (OPD). “To ensure that this recruitment process is successful we have a responsibility to move forward in a manner that is both transparent and community driven,” said Mayor Libby Schaaf. “It is essential that the public has a genuine opportunity to develop the roadmap for how they expect the Police Department to move forward under new leadership and that they are kept abreast of the process at each key step.” The formal period to submit an application for consideration closed on Friday, Nov. 11, 2016. The City of Oakland will begin conducting interviews with select candidates in December. Per the Mayor’s commitment, two community members will serve on the advisory hiring panel. The Mayor’s selection of these two community members is informed by the results of a community-wide survey that ran from early September through October, as well as the 10 community forums with adult and youth from across Oakland. The online survey was posted on the City’s website, and shared through other social media outlets and through the distribution of 10,000 multilingual brochures at the City’s libraries and recreation centers. In an effort to provide respondents with some flexibility in completing the survey, most questions allowed for written comments or sought written responses as the answer. In addition to this outreach, Oaklanders also had the opportunity to express their points of view at regularly scheduled meetings of the Community Policing Advisory Board, the Citizens’ Police Review Board, and the Safety and Services Oversight Committee. Each of these components sought to give the selection committee and the next Chief of Police maximum stakeholder input. General community input will be considered throughout the entire process, right up to the appointment of the new Police Chief. The City of Oakland will continue to be update residents at key milestones in this process. To learn more, please visit the Police Chief Recruitment page on the City website:

FALL SERIES 2016 | 15

Member update

> DIRECTORY ADDENDUM The following is a list of new members of the Oakland Metropolitan Chamber of Commerce. Please refer to these members when you have a need for goods and services. Xaimuangmonh Insurance Agency 675 Mariners Island Blvd, Suite 101 San Mateo, CA 94404 (650) 600-3700 san-mateo/meuy-xaimuangmonh Meuy Xaimuangmonh Insurance Working Solutions 270 Frank Ogawa Plaza Business Assistance Center Oakland, CA 94612 (415) 655-5473 Diana Chavez Nonprofit Leavitt Pacific Insurance 4096 Piedmont Ave #826 Oakland , CA 94611 (415) 254-4088 Susan Groff Insurance Sunbelt Mergers & Acquisitions 2229 Harbor Bay Parkway Alameda, CA 94502 (510) 612-3940 Norma Kaufman Business brokers Steve LaBadessa Realtor 4290 Detroit Avenue Oakland, CA 94619 (510) 708-6477 Steve LaBadessa Real Estate Services Merrill Lynch JTW Group 1111 Broadway, 22nd Floor Oakland, California 94607 (510) 208-3865 Al Fuentes Financial Planners & Consultants Lend A Hand Foundation, Inc. 8105 Capwell Dr. Oakland, CA 94621 (510) 553-1262 Dee Johnson Nonprofit CPM Logistics, LLC 333 Hegenberger Road, Suite 425 Oakland , CA 94621 (510) 978-4300 Abbigail Brown Construction Consultants First Foundation Bank 323 20th Street Oakland, Ca 94612 (510) 506-7027 Andrew Winner Banking Services Faber Productions 484 Lake Park Ave. #182 Oakland, CA 94610 (510) 761-5118 Chris Faber Video Production, Post Production & Duplication

SF Chronicle 1025 Atlantic Ave Alameda, CA 95401 (415) 777-7991 Lisa McCarthy Publishers LA Jones & Associates 3871 Piedmont Ave, #53 Oakland, California 94611 (510) 568-5589 LaNiece Jones Marketing Services Kapor Center for Social Impact 2148 Broadway Oakland, CA 94612 (510) 488-6600 Kim Bardakian City of Oakland - Bureau of Revenue Management 150 Frank H. Ogawa Plaza Oakland, CA 94612 (510) 238-6650 fwawebsite/revenue/revenue_ home.htm Sheila Stoglin Mead Quin Design 4009 Webster Street, Suite A Oakland, CA 94612 (510) 858-7338 Mead Quin Interior Design & Space Planning OpTerra Energy Services 500 12th Street, Suite 300 Oakland, CA 94607 (844) 648-3773 Rick Sherman Energy Escape Lounge Oakland Airport Terminal 1 Oakland Airport 1 Airport Drive Oakland, CA 94621 Bar/Lounge/Restaurant Holy Names University 3500 Mountain Blvd. Oakland, CA 94619 (510) 436-1405 Alan Liebrecht Schools - Universities & Colleges Signature Development Group 2335 Broadway, Ste. 200 Oakland, CA 94612 (510) 251-9270 Real Estate Development & Investments Green Home Solutions Alameda (East Bay) 10942 Apricot Street Oakland, California 94603 (510) 666-6711 Howard Oliver Restoration & Remodeling Sharp Business Systems 470 Boulder Court Pleasanton, CA 94566 (925) 417-8400 Jennifer Pangilinan Office Furniture, Supplies & Repair

16 | OBR Oakland Business Review |

Community Care Services, Inc. 3317 Elm St., Ste. 202 Oakland, CA 94609 (510) 923-9790 www.communitycareservices Theodora Marzouk Home Health Care Services Brandman University Walnut Creek Campus 2590 Buskirk Ave., Ste. 200 Walnut Creek, CA 94597 (925) 930-2000 Kim Hundley Schools - Universities & Colleges Aprile USA Inc. 220 4th St., Suite 101 Oakland, CA 94607 (510) 922-8843 Penelope Bandiera Transportation - Freight OutWord Bound Communications 832 Erie Street #35 Oakland, CA 94610 (510) 893-0850 Heather Johnson Writers Jacobian Engineering 815 Alice Street Oakland, CA 94607 (415) 644-8208 Jon (Jonathan) Thompson Information Technology Services Sam Breach Photography 36th Ave APT i1 Oakland, CA 94601 (415) 669-4066 Sam Breach Photographers - Commercial Pearlman, Borska & Wax 2033 N. Main Street, Suite 365 Walnut Creek , CA 94596 (925) 627-3333 Ani Baghdassarian Attorneys Pilot Freight Services 26300 Corporate Ave Hayward, CA 94545 (510) 362-5252 SFO Matthew Voss Shipping Service FusePhase 1937 Second Ave Walnut Creek, CA 94597 (925) 383-3209 Jay Fife Employment Agencies, Services & Consultants Craig Communications 70 Washington St., Suite 425 Oakland, California 94607 (510) 433-0277 Nicole Hankton Communication Consultants Oak Park Construction 469 4th Street Oakland, Ca 94607 (925) 939-4080 Manny Carvajal Construction

American Indian Model Schools 171 12th Street Oakland, California 94607 (510) 893-8701 Maya Woods-Cadiz Schools - Secondary & Elementary Project Pedal 2633 Telegraph Avenue #107 Oakland, CA 94612 (510) 671-1348 project-pedal Awa Thiam Health & Fitness Clubs InUSA Ventures, INC. 505 14th Street Suite 900 Oakland, CA 94612 (510) 899-5996 Ram Narayanaswamy Exporters Savant Investment Group 555 12th Street, Suite 925 Oakland, CA 94607 (415) 926-7200 Marivic Hammond Investment Advisory Service Root & Rebound 1730 Franklin St., Suite 300 Oakland, CA 94612 (510) 279-4662 Dominik Taylor Nonprofit Hyatt Place Emeryville/ San Francisco Bay Area 5700 Bay Street Emeryville, CA www.emeryvillesanfrancisco. home.html John Yee Hotels Keaton Raphael Memorial 2260 Douglas Blvd, Ste 150 Roseville, CA 95661 (916) 784-6786 Reed Baumgarten Nonprofit Catalyze Fitness 6465 San Pablo Ave Oakland, CA 94608 (510) 898-6707 Angela Angeles Health & Wellness Programs Jolly Rogers Diner 8350 Edes Avenue Oakland, CA 94612 (510) 777-0000 AJ Erakat Restaurants: American

NEW MEMBER PROFILES Bayview Environmental Services Inc. Established in 1993, Bayview Environmental Services, Inc. provides the highest quality of environmental remediation and demolition services throughout Northern California and Nevada. While Bayview started out primarily in the asbestos and lead abatement markets, today we offer complete services from abatement to mold remediation and emergency response cleanup of hazardous waste. With an office located in Oakland, CA, Bayview is comprised of a team of professionals that are dedicated and capable to handle a client’s every need in the area of environmental remediation. As part of our long term goal, Bayview continues to develop and maintain long-term relationships with major commercial and industrial clients. The Management of Bayview have years of experience in a broad range of environmental remediation contracting and this enables Bayview to satisfy the stringent performance requirements that our customers have come to expect. As a leading contractor in the Northern California abatement industry, Bayview Environmental Services, Inc. has successfully completed thousands of specialized projects including: • Commercial High-Rise Office Buildings • Hotels • Industrial Facilities • Hospitals • Universities and Schools • Airports • Shopping Centers • Military Installations With a staff of over 100 employees and project management systems in force to deliver immediate response, Bayview Environmental Services, Inc. is unconditionally qualified to manage a full spectrum of commercial, industrial and public sector projects. Staff members are thoroughly trained and certified to execute all phases of state-of-the-art programs designed for maximum project management safety and efficiency, even in the most complex project situations. ■

InUSA Ventures, Inc. - Your partner in exports We are an Export Management and Advisory Company based in Oakland, CA. Diversity of products, export market expertise and exclusive, personalized service are distinguishing factors at InUSA. Our product expertise include grains, feed ingredients, tree nuts, rendered products, and more. Three factors differentiate InUSA from others. First, our promoters and partners bring over 300 years of direct international food and feed expertise; second, our network of group companies spread over five countries provides direct access across Asia, Middle East & Africa; and third, with our end-to-end service commitment we reduce trading risks and lower costs for our clients. InUSA is also developing an online market place to help clients with supply chain intelligence capabilities to trace every cargo from origin to destination, with all shipping documents and quality certificates attached to each individual record. For more information, visit or write to ■

Jacobian Engineering Jacobian Engineering recently opened their headquarters in downtown Oakland, CA. They are an information security company providing services and products to help companies operate securely and confidently. They provide compliance management, forensics, security assessment and audit services in addition to certification and attestation for SOC/SSAE16, PCI, HIPAA, and HITRUST. Companies may outsource security and IT services in whole or in part to their 24/7 network and security operations center staffed by certified system engineers. Jacobian believes every business must protect their data from unauthorized disclosure and ensure proper handling of sensitive material. One often overlooked aspect of information security is the availability of data. Jacobian’s devoted staff ensure that organizations and their customers maintain access to their data at all times and ensure the integrity of that data. Through training events, services and products, Jacobian helps startups, small businesses, and healthcare providers get started with a cost-effective network security plan in Oakland and around the nation. Get started with a free assessment to see how they can help your business. Jacobian Engineering (415) 644-8208 or ■

OutWord Bound Communications One of the most effective ways to build brand awareness and drive traffic is by regularly creating and distributing relevant, engaging content. But who has the time? I do. OutWord Bound Communications, aka Heather Johnson, can help you create articles, blog posts, white papers, case studies, e-newsletter copy, and more. For 17 years, I have gone “above and beyond” to deliver well-written, accurate content – on deadline – whether it’s a blurb or a book. Areas of focus include (but aren't limited to) legal, technology, business and entrepreneurship, renewable energy, and health/health care. For more information and to view my portfolio, please visit Get in touch to discuss how I can take those pesky words off your hands. ■

FALL SERIES 2016 | 17

> Oakland’s rebirth: More than just spillover by Dane Hooks Massive migration: Among the nation’s hottest office markets In the past few years Oakland has transformed itself into one the nation’s hottest office markets with a significant influx of new companies coming to the East Bay’s largest city. Over a hundred companies have relocated to Oakland from San Francisco since the first quarter of 2012. This massive migration has resulted in the absorption of 1.2 million square feet of commercial real estate space. Notably, the majority of these tenants have migrated to Oakland over the past Dane Hooks 18 months. “One reason for the flood of migration is that the average Class A office asking rents in San Francisco are between 35% and 50% higher than Oakland, depending on where the building is located. “ 100+ companies have relocated to Oakland from San Francisco since Q1 of 2012. ” In past market cycles it was common to have San Francisco demand affect the Oakland CRE market but the swell of demand in this most recent cycle is uniquely staggering. “ Live. Work. Play. Flourish. The soaring San Francisco rents and subsequent East Bay spillover only tells one part of the story. Downtown Oakland has evolved from an economic alternative to San Francisco, into an exciting, urban, 24/7 live/work/play environment where new companies come to flourish. ” The desire to work near public-transit oriented areas with urban amenities has never been stronger and Oakland has been uniquely positioned to capture these tenants. “ BART (Bay Area Rapid Transit) accessibility has been a significant driver behind many recent migrations since Downtown Oakland is situated in the center of the Bay Area Rapid Transit (BART) network where over 26,700 passengers arrive in Oakland every weekday. If you’re coming from San Francisco, the BART ride is only 12 minutes and many people find it’s sometimes easier to get to some places in San Francisco from Oakland than it is from San Francisco itself. Diverse Tenant Migration The migration of businesses to Oakland represents a wide variety of different companies creating a healthy and diverse tenant make up as opposed to the tech-centric San Francisco office market. Here are just a few: Evolution Bureau – Early last year the 16 year old San Francisco advertising firm relocated its headquarters and 60 employees to a building across the street from the Fox Theatre. Read story here. 99 Designs – The online graphic design marketplace relocated its San Francisco headquarters to a building two blocks from Uptown Station, Uber’s future East Bay location. The Sierra Club – One of the nation’s oldest and most influential environmental organizations relocated its headquarters to Oakland after 124 years in San Francisco. Brown and Toland – A physician’s group based in San Francisco signed a 60,000 SF lease in the Clorox building in Oakland in 2015 and took occupancy this year. Uber – The biggest Oakland real estate event of the decade occurred last year when Uber purchased a 330,000 SF former Sears Department Store office for their future East Bay headquarters. Uber still plans to keep their 700,000 SF San Francisco headquarters but in 2017 they plan move 2,500 to 3,000 employees to Oakland which will make them the second largest employer in Oakland after Kaiser Permanente. “The influx of these new tenants, among others, has driven Oakland’s office vacancy to the one of the lowest in the nation.” Homegrown companies such as Pandora and Blue Bottle Coffee have continued to expand aggressively within Oakland over the last two years adding to the historically high tenant demand.

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◀ In Oakland, Class B buildings featuring “creative space” are Supply & Demand Imbalance Despite this sustained tenant influx and in high demand. These offices record low vacancy, there are currently no usually come with high, new office projects under construction in exposed ceilings and an open the entire CBD creating a significant and collaborative floor plan. supply and demand imbalance. This imbalance is why Oakland office rents are expected to continue to reach new highs going forward. In fact, in a recent national presentation, it was mentioned that Oakland has seen the largest increase in asking rents over the past year than any market in the U.S. There hasn’t been any Class A buildings constructed since 2007 in the Oakland Central Business District. However, over 10 Class B buildings traded hands in 2015 totaling more than 1 million square feet. “Demand for “Creative Space” has caused Class B rents in Oakland CBD to double in 3 years.”

The Coveted Creative Space The office space creating the most demand is no longer the Class A high rise, but the historical Class B building, where “creative” space can be created with high and exposed ceilings and an open collaborative floor plan. The new, more sophisticated set of Oakland landlords all have plans to extensively renovate their buildings into “creative” office product. Because there is so much demand for “creative” space and so little supply, the Class B rents in the Oakland CBD have doubled in less than 3 years, creating a challenging real estate environment for tenants and brokers to navigate. One of the biggest changes for Oakland over the past several years is the fundamental change in its perception to a desirable live/work/play urban environment. ” Oakland’s momentum in the office market has never been stronger and the further arrival of exciting companies will continue as Oakland’s newfound vibrancy grows. “ ■ Dane Hooks is a commercial real estate broker specializing in representing office tenants in the East Bay and throughout the entire Bay Area. He also represents landlords and currently has over 2 million square feet of office space listed in the East Bay. Included among his major projects are 601 City Center (600,000 SF development by Shorenstein) and 1330 Broadway and 2201 Broadway (Major repositioning projects by TMG Partners). He was awarded the CoStar Power Broker distinction in 2013, 2014 and 2015. In both 2013 and 2014, Dane was a San Francisco Business Deal of the Year finalist.

This year, for Restaurant Week’s 7th year, we’re launching a Lucky 7 contest.

Dragon Gate

Pacific Coast Brewing

Lucky 7’s Sweepstakes: Daily Winners Spin the lotto wheel and get all three logos from one of our five sponsor restaurants to match up, you win $50 gift card for that restaurant.* Run date for this contest is 10 total days from Jan. 19-29. One winner per restaurant, per day. Total spend of $2,500 for gift cards (this can be multiplied to have more winners each day depending on the budget) plus $350 for the lotto wheel app development.


Z Café & Bar

Terrace Room

Max’s Diner


Golden Peacock

Bourbon & Beef


Clove & Hoof

Communite Table

Shakewell /#shakewell

Taiwan Bento

Grand Prize to be confirmed. Sponsors include: Oakland Restaurant Association, Dragon Gate, Nido, Bourbon & Beef, Lungomare, Clove & Hoof, City of Oakland, Q102, KBLX, Open Table, Food Craft Institute, KTVU Fox 2, Diablo Magazine Partial list of participating restaurants at this writing:

Brotzeit Lokal Yoshi’s


*If restaurants supply additional gift cards the number of winners will be increased for that restaurant.

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20 | OBR Oakland Business Review |


> Lennar Multifamily Communities project set to break ground in January


CTOBER’S ECONOMIC DEVELOPMENT FORUM FEATURED A PRESENTATION FROM Alex Waterbury of Lennar Multifamily Communities about the developer’s high rise project at 1640 Broadway, which is on track to break ground in January or February of 2017.

The bellwether 254-unit project will be 371 feet tall, feature 4,000 square feet of retail along Broadway, and have a mix of 10% three-bedroom apartments, 45% two-bedrooms, and 45% one-bedrooms. “We really love this location,” Waterbury said. “It’s unique in that it’s right downtown instead of Uptown. There’s a real lack of supply downtown.” Waterbury estimates that the project will take two years to build. The first five floors will be parking, with a sky deck on the 33rd floor, a public events space, and a co-working space for residents. Lennar has commissioned a West Oakland artist to create an art installation for the public art requirement. “We want to bring Oakland inside the building,” he said. “Some ▼ Artist’s rendering of the new developments keep the sky deck only to the top penthouse units, but we residential building in downtown Oakland is set for completion in 2018. want this view to be for everyone.”

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> Referral Institute Oakland

> Women in Business inspired

becomes Asentiv

by speaker Irene Edwards

Congrats to Cory and Gail Nott (shown in the center with scissors) on their 3-year business in Oakland anniversary, as well as the official branch launch of Asentiv (formerly Referral Institute Oakland.) ■

Thank you to Irene Edwards, Editor-in-Chief of Sunset Magazine, for being the guest speaker for the August East Bay Women in Business Lunch. Irene Edwards was named editor of Sunset in October 2015. She was most recently executive editor of the digital shelter and lifestyle publication Lonny, and special projects editor of Travel + Leisure in New York. From 2004 to 2008, Edwards was executive editor of Sunset, based out of Menlo Park, California, where she was instrumental in repositioning the 110-year-old brand for a contemporary audience. She directly oversaw the travel, food, home, and garden departments and acted as a strong advocate for sustainability, innovation, and wellness-focused editorial. Irene spoke about her personal journey as well as the transformation that Sunset Magazine has made over its many years in business. She discussed the challenges posed by managing a long-established brand as well as creating something that reflects not only Oakland and the West Coast, but how one that strives to attract all audiences. The East Bay Women in Business Lunch Series is generously sponsored by Southwest Airlines. ■

> Oakland’s Minimum Wage

will go up to $12.86 on Jan. 1

Measure FF, the voter-initiative ballot measure passed in November 2014, provides annual increases to Oakland’s Minimum Wage based on the Consumer Price Index, • Employers are required to provide notice to employees by Dec. 15, 2016, and prominently display posters on the new Minimum Wage • On Jan. 1, 2017. The Minimum Wage rate will go up 31c to $12.86 • The other benefits mandated by Measure FF – paid sick leave and payment of services charges – remain the same when the employment law took effect on March 2, 2015 Notification posters in English, Chinese, Spanish and Vietnamese are available for download. A roster of business briefings and answers to frequently asked questions are also available on the web www.oakland, or (510) 2386258 ■

LOGO DESIGN We work with you and your team to connect your product or service with your target. We help build brands for businesses large and small – designing and refreshing logos, annual reports, brochures, corporate publications, Emma email marketing, advertising, sales kits, post card marketing and WordPress websites.


22 | OBR Oakland Business Review |

Keeping you connected and informed

All events are held at the Chamber offices, 475 14th St., unless otherwise noted. Call 874-4800 to confirm dates and times. Meetings are open to all Chamber members.

> NOVEMBER 18 | Inside Oakland Breakfast Forum | 8:30-10 a.m. Election Post Mortem discussion., Free for



Chair of the Board MARK EVERTON Waterfront Hotel

KEN LOWNEY Lowney Architecture

DAN COHEN Full Court Press



BENJAMIN HARRISON Colliers International


Waterfront Hotel in Jack London Square.


ED MCFARLAN JRDV Urban International

JACKIE LYNN RAY Schnitzer Steel Industries

SAM NASSIF Creative Hospitality Corporation

ZACK WASSERMAN Ex Officio Corporate Counsel Wendel, Rosen, Black & Dean LLP


B OA RD OF D I RECTOR S ALICIA BERT PG&E ANDREW BIANCHI Pandora DAREN CHAN AT&T RON FOREST Matson Navigation Company STAN HEBERT California State University, East Bay

CHUCK PROSPER Sutter Health East Bay MICKY RANDHAWA Wells Fargo JENNIFER SCANLON Kaiser Permanente UCSF Benioff Children’s Hospital Oakland DAVID STEIN Donahue Fitzgerald LLP Bj WASHINGTON J.P. Morgan Chase


ELÑORA TENA WEBB, PH.D. Peralta Community College District

VICTORIA JONES The Clorox Company



Chamber members, $15 for non-members

18 | East Bay Women in Business | 11:15 a.m. to 1:30 p.m. Women in politics session featuring Dr. Anne Moses, President & Founder, IGNITE. $40 for Chamber members, $50 for non-members,

> DECEMBER 7 | Chamber’s Community Service Alameda County Community Food Bank

> JANUARY 2017 11 | Ambassador’s Committee | noon to 1 p.m. Chamber’s boardroom

11 | Economic Development Forum | 3 - 4:30 p.m. free for Chamber members, $15 for

> Welcome two new board members T

HE CHAMBER WELCOMES TWO NEW BOARD MEMBERS TO OUR Chamber family. Denise Pinkston and Neil Kraetsch. The board is responsible for the policy, economic development and fiscal stewardship for the Chamber to achieve our mission of securing Oakland’s economic future and improving the quality of life in our community. We thank you for your service! Denise Pinkston is a partner at TMG Partners, and has over 30 years of experience in real estate including acquisitions, asset and construction management, marketing, leasing, planning/entitlements, transit and green building program development, and public affairs. Ms. Pinkston was named one of the Bay Area’s Most Influential Women in Bay Area Business by the San Francisco Business Times in 2012, 2013, 2016 and was named to their Forever Influential Honor Roll in 2014. Ms. Pinkston teaches real estate at the Lorry I. Graduate School of Business at Mills Lokey Denise Pinkston College. Ms. Pinkston attended the University of California at Berkeley where she earned a B.A. in History, and a Masters in City and Regional Planning Neil Kraetsch is completing his 10th season with the Oakland Athletics organization and sixth as General Counsel for the team. He is responsible for all of the club’s legal and human resources affairs. Additionally, Kraetsch oversees all legal services for the San Jose Earthquakes Major League Soccer club. Kraetsch joined the Athletics in January Neil Kraetsch 2007 as Senior Counsel following an extensive private law firm practice in Chicago, Illinois. A native of Saint Louis, Missouri, Kraetsch earned his Bachelor of Arts d egree in political science from the University of Illinois at Urbana-Champaign in 1996 and his law degree from Washington University School of Law in Saint Louis, Missouri in 1999.. ■


18 | Business Referral Network “OPEN HOUSE” | noon to 1 p.m. Exchange leads, learn skills and business tools, and make lasting relationships; for more info contact Paola Castellanos, (510) 874-4800

26 | After Five Reception The purpose of the Oakland Metropolitan Chamber of Commerce is to promote commerce and industry, to advance economic growth and to enhance the quality of life in the city of Oakland. OBR OAKLAND BUSINESS REVIEW (ISSN 1092-7220) is published monthly at $100.00 a year by the Oakland Metropolitan Chamber of Commerce, 475 14th Street, Oakland, CA 94612-1903. Membership dues include subscription. Periodicals postage at Oakland, CA. Contents can’t be reproduced without permission. POSTMASTER: Send address changes to OAKLAND BUSINESS REVIEW, 475 14th Street, Oakland, CA 94612.

| 5:30 - 7:30 p.m. free for Chamber members, $15 for non-members 27 | Inside Oakland Breakfast

Forum | 8:30-10 a.m. free for Chamber members, $15 for non-members

Design/Production Editor

CARTER DESIGNS The articles published in this publication do not necessarily reflect the policies or opinions of the Oakland Metropolitan Chamber of Commerce.

@OaklandChamber #OaklandChamber #TheOaklandAdvantage

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24 | OBR Oakland Business Review |

Fall Series 2016 Oakland Business Review  
Fall Series 2016 Oakland Business Review