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Celebrate new Chamber members

TAKE A VACATION without breaking the bank

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July 2015

It’s a new day in Oakland

THE WARRIORS Pride reached through the TV screen

ZERO WASTE Oakland pursues its goals

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Oakland Business Review

Visit for more business opportunities, news and event registration.

Celebrating the award winners


he Chamber celebrated Oakland and its award winners at the 110th Annual Meeting featuring a keynote address by Janet Napolitano, president of the University of California. The award winners gathered afterwards. They are:

Front row (left to right): Wayne Stevenson, representing Southwest Airlines (Oakland on the Map Award); Tess Lengyel (Leadership Oakland Alumni); and Naveen Jain (Tech Oakland). Back row (left to right): Derreck Johnson, representing Home of Chicken & Waffles (Heart of Oakland); Zack Wasserman, representing Wendel,

Rosen, Black & Dean LLP (Deep Roots); and Matin Zargari and Peter Weingarten of Gensler (Oakland Newcomer). Nearly 300 businesspeople attended the gala; Kaiser Permanente was the event sponsor. For more information on the Chamber’s Annual Meeting, see pages 2 and 4. ■

photo by Greg Linhares, City of Oakland

A team of Warriors


he whole world was watching as Oakland showed its true blue and yellow colors with an enormously successful parade and rally when the Golden State Warriors were honored after winning the National Basketball Association

championship. The Chamber congratulates the Warriors on a tremendous season, and thanks the city, Visit Oakland, and the Warriors themselves for a parade and rally for the ages. ■


2015 Annual Meeting Sponsors Event Sponsor

Awards Sponsors

Partner Sponsor Table


| OBR Oakland Business Review |

> ‘We’ve come a long way’

Barbara Leslie

‘We’ve come a long way’ What an amazing year it has been for the Chamber. I took over as the Chamber President and CEO barely one year ago. At that time, we had a different mayor, different city council, a different Warriors team – we did not even make it out of the first round! We were also a Chamber in transition. I’m proud to say we’ve come a long way. I’d like to take this opportunity to highlight just a few of our accomplishments. They fall into three big buckets: 1. Strengthening our organization 2. Strengthening services to our members 3. And strengthening our voice

As an organization… • We streamlined our services, focusing on advocacy and economic development – and delivering real value for our members and the business community of Oakland. • We also strengthened our budget position, eliminating inefficiencies and growing revenue by increasing membership and enhancing our programs and events. • To make sure we had a strong value proposition for you, our members, we conducted a survey and built programs to meet your needs – the needs of sole proprietors, small businesses and larger industry. In terms of our services, we had a very busy and successful year: • In the last year we convened close to 100 discreet educational, social, and community programs serving over 3,000 business and community members. These were opportunities to hear from and meet Oakland’s leading business, civic, and elected leadership, and connect with business leaders like yourselves. • More than just events, we made huge strides in our economic development programs. This year’s economic development forum – “The Oakland Advantage” – provided a platform to connect Oakland’s economic stewards with our emerging and growing economies. • We introduced the first ever “Oakland District Indicators Report.” This annual data tool will help us track the impact of public policies, advocate for better economic development, and inform opportunities for businesses to invest – at the city level as well as district by district, so that we can make sure we are lifting up the entire city.

• In the fall, we will present more information on our vibrant commercial corridors, our growing tech sector and the issues and demands for increased housing in Oakland, so stay tuned for that. Finally, to strengthen our voice • We enhanced our communications to connect with our members and the larger Oakland community. We have seen increases in readership of Oakland Business Review, a 50 percent increase in Facebook likes, shares and posts, and exponential growth in Twitter followers – adding followers every month with nearly 50,000 Twitter impressions in March of this year alone. However you chose to receive relevant local business information, we are providing it. • As a central part of our voice, we also refocused on public policy advocacy this past year. We were deeply involved in helping extend critical public safety funding for our city – if Measure Z had failed last November it would have severely impacted an already strapped budget. • We also helped pass an $8 billion measure to invest in transportation for our region. • Finally, we threw our support behind a unique and innovative measure to fund Linked Learning in our schools. This is an area where our advocacy and economic development efforts truly came together for the benefit of Oakland. Linked Learning not only creates a pipeline of talent for our businesses, it also helps inspire our children to achieve more, graduate, and be ready for college and career. Over the last six months the Chamber has convened a group of education and industry professionals to develop the model for a Linked Learning hub of excellence. This partnership recently submitted a proposal to The Irvine Foundation to fund our work for the next three years. And I actually have some great news to share today – I recently got a call that we have been recommended for funding – funding that will better connect industry to students. The partnership between business and education is essential. We cannot have a thriving business community without great schools; and we will not have great public schools without a vibrant and engaged business community. Our work over the next year will be to increase opportunities for Oakland’s young people, and we will be calling on you for your participation. So it’s been quite a year of progress, and I want to thank all of you for being part of it. I am both honored and privileged to serve you, and I look forward to doing even more together in the year ahead. Thank you. ■

JULY 2015 | 3

The stars come out at Chamber’s 110th Annual Meeting


anet Napolitano, president of the University of California, gave the keynote address, while two top businesspeople and three successful businesses were honored at the 110th Annual Meeting of the Oakland Metropolitan Chamber of Commerce. With nearly 300 businesspeople in attendance at the Oakland Marriott City Center, the event featured awards to Derreck Johnson, owner of Home of Chicken & Waffles (Heart of Oakland Award) and Naveen Jain, co-founder of The Immunity Project (Tech Oakland) as well as three outstanding local businesses – Gensler (Oakland Newcomer), Southwest Airlines (Oakland on the Map), and the law firm of Wendel, Rosen, Black & Dean LLP (Deep Roots). In addition, Tess Lengyel, deputy director of Planning and Policy at the Alameda County Transportation Commission, was honored with the Leadership Oakland Alumni Award. Napolitano, who was named president of the UC system in July 2013, is a distinguished public servant with a record of leading large, complex organizations at the federal and state levels. Besides serving as Secretary of Homeland Security from 2009-13, she was also Governor of Arizona from 2003-09, Attorney General of Arizona from 1998-2003, and U.S. Attorney for the District of Arizona from 1993-97. She spoke about the financial situation of the university, her meetings with Governor Brown, and her hopes for the future of higher education in California. Barbara Leslie, the Chamber’s president and chief executive officer, discussed accomplishments over the past year and the Chamber support behind Linked Learning in our schools. “This is an area where our advocacy and economic development efforts truly came together for the benefit of Oakland,” she said. “Linked Learning not only creates a pipeline of talent for our businesses, it also helps inspire our children to achieve more, graduate, and be ready for college and career. Over the last six months the Chamber has convened a group of education and industry professionals to develop the model for a Linked Learning hub of excellence.” This partnership recently submitted a proposal to The Irvine Foundation to fund its work for the next three years – a proposal that has been recommended for funding. “The partnership between business and education is essential,” said Leslie. “We cannot have a thriving business community without great schools; and we will not have great public schools without a vibrant and engaged business community. Our work over the next year will be to increase opportunities for Oakland’s young people, and we will be calling on you for your participation.” THE WINNERS • Heart of Oakland – Derreck Johnson makes sure that Home of Chicken & Waffles has more than just outstanding food and service. He also gives second chances to people from all backgrounds and ages who wish to work. He conducted his own job fair in April at Santa Rita jail and hired a number of people who were scheduled to be set free. • Tech Oakland – Naveen Jain has a dream – a quite ambitious dream, he admits – to rid the world of the AIDS virus once and for all. Jain, who founded Sparkart in Oakland, an award-winning technology and creative firm, is also the chief marketing officer and co-founder of Immunity Project, a biomedical start-up dedicated to developing an HIV vaccine and distributing it worldwide at no cost. • Oakland Newcomer – Gensler, the largest architectural firm in the country, has recently moved its East Bay offices to Oakland. Not only has it expanded its staff from 30 to 160, it’s taken on the task of transforming the former Sears building at 20th and Broadway into one of the city’s signature office buildings. • Oakland on the Map – Who better to be honored with this award than an airline with more than 100 arrivals each day into Oakland International Airport, bringing thousands of visitors through Oakland and the metropolitan area? With 2,200 employees working in Oakland, the airline remains committed to the city and the region. • Deep Roots – The Oakland law firm of Wendel, Rosen, Black & Dean LLP was established at the corner of 12th and Broadway in 1909, and they’re still there today (24 floors up). The 60-attorney firm has represented parties in many significant Oakland developments, business ventures, public projects and nonprofits – all of which have helped to build our city. THE SPONSORS The Chamber thanks the many sponsors that made the Annual Meeting such a great event: • Event Sponsor: Kaiser Permanente • Award Sponsors: Alta Bates Summit Medical Center; Colliers International; The Clorox Company; EBMUD; Lowney Architecture; Samuel Merritt University; Wendel, Rosen, Black & Dean LLP • Partner Sponsor Tables: AC Transit; AEG; Bank of Marin; BART; Cutting Edge Capital; Donahue Fitzgerald LLP; East Bay Career Pathways; Full Court Press; The Inn at Jack London Square; Laney College; McGuire Hester; Oakland Unified School District; PG&E; Port of Oakland; Southwest Airlines; UCSF Benioff Children’s Hospital Oakland; Waste Management of Alameda County; Waterfront Hotel ■


| OBR Oakland Business Review |

 Wayne Stephenson (right) accepts the Oakland on the Map Award for Southwest Airlines from Bill Patterson (EBMUD Director).  The Leadership Oakland Alumni Award was presented to Tess Lengyel by Zack Wasserman (Wendel, Rosen, Black & Dean LLP).  Derreck Johnson (center), owner of the Home of Chicken & Waffles, receives his Heart of Oakland Award from (left to right) Ken Lowney (Lowney Architecture), City Council President Lynette Gibson McElhaney, and Benjamin Harrison and Solomon Ets-Hokin, both representing Colliers International.  Peter Weingarten (right) and Matin Zargari, representing Gensler, accept the Oakland Newcomer Award from Donald Simon (Wendel, Rosen, Black & Dean LLP).  Keynote speaker Janet Napolitano, president of the University of California.  Zack Wasserman from Wendel, Rosen, Black & Dean is honored with the company’s Deep Root Award by Victoria Jones (The Clorox Company).  Naveen Jain is presented with his Tech Oakland Award by Sharon Diaz, president of Samuel Merritt University.

> Oakland

development news by Alex Boyd There have been a number of important recent developments related to Oakland’s real estate sector. On June 17, 2015, for example, the Oakland City Council approved a motion to sell the city-owned 12th Street Remainder Parcel to Urbancore Development, LLC, and United Dominion Realty for $5.1 million for

Member update

> DIRECTORY ADDENDUM The following is a list of new members of the Oakland Metropolitan Chamber of Commerce and is an addendum to the Chamber’s 2015 Membership Directory & Buyers Guide. Please keep this page and refer to these members when you have a need for goods and services. 18/8 Fine Men’s Salon 3340 Lakeshore Ave. Oakland, CA 94610 (510) 296-0400 Website: Chris Clay Beauty Salon Appel Law Firm LLP 100 Pringle Ave., Suite 730 Walnut Creek, CA 94596 (925) 935-2000 Website: Thomas Appel Attorneys

a planned market-rate apartment complex. The project calls for the construction of a 24-story apartment tower with roughly 2,000 square feet of ground-level retail space Six of the eight Councilmembers voted in favor of the motion, which included a provision whereby the developer has agreed to provide an $8 million in-lieu fee to finance an affordable housing project offsite, in exchange for permission to build the residential apartment tower on the 12th Street Remainder Parcel. The approval is an important development as Oakland’s housing stock has been unable to keep up with increased demand by new residents attracted to the Bay Area's growing economy. The final sale of the parcel requires one more City Council vote, scheduled to take place on July 7, 2015. In other news, on June 22, 2015, New City Development, LLC submitted a financing plan for the proposed $2 billion Coliseum City development to City of Oakland and Alameda County officials. New City Development, LLC, led by San Diego-based businessman Floyd Kephart and teamed with local firms such as Wendel, Rosen, Black & Dean LLP, JRDV Urban International and Economic & Planning Systems, has an exclusive negotiating agreement with the city and county, and is seeking to develop a multi-faceted, transit-orientated project that includes new stadiums for the Oakland Raiders and Oakland Athletics, in addition to the development of housing units, office and retail space and a number of infrastructure improvements. City and county officials have 15 business days to approve the plan. The Oakland City Council was scheduled to discuss the plan in a private meeting on June 30, 2015. ■

Alex Boyd is the Chamber’s director of economic development.

Cascade Training Center 1333 Broadway, Suite P100 Oakland, CA 94612 (510) 488-6192 Website: Clayton Clabaugh Health Care Services

NEW MEMBER PROFILES 18|8 Fine Men’s Salons 18|8 Fine Men’s Salons specialize in delivering exemplary grooming and styling treatments for men who want to look their absolute best. Each and every one of the services is focused toward helping men look and feel better and gain more confidence in their overall appearance. 18|8 offers men the same transformative effect from which the name 18|8 comes – stainless steel (18 percent chromium + 8 percent nickel added to steel), formulated to look its best at all times. At 18|8, men can feel comfortable, sit back and enjoy all that is offered – that is, premium services at an affordable price. When walking into 18|8, men will quickly realize this is not an ordinary salon, it’s a retreat from the outside world. The 18|8 team takes the time to learn about its clients, their personalities and special needs, and then caters services to mirror their lifestyle choices. 18|8 Fine Men’s Salons is located at 3340 Lakeshore Ave. in Oakland. For more information, call (510) 2960400 or visit oakland-ca. ■

Citizen Canine 420 Hegenberger Road Oakland, CA 94621 (510) 452-3750 Website: Randi Drake Pet Services Crosby & Kaneda 1970 Broadway, Suite 930 Oakland, CA 94612 (510) 835-2727 Website: Hilary Crosby Accountants Gateway Commercial Cleaning Services 6700 Outlook Ave. Oakland, CA 94605 (855) 778-6417 Keith Snodgrass Janitorial Services – Industrial & Commercial Golden 1 Credit Union 111 Grand Ave., Suite 300 Oakland, CA 94612 (877) 465-3361 Fax: (510) 836-1149 Claudia Gonzalez Credit Union One Planet Foods LLC 85 Anair Way Oakland, CA 94605 (415) 810-9558 Sandra Madanat Food Products – Wholesale Rafanelli & Nahas 3697 Mt. Diablo Blvd., Suite 250 Lafayette, CA 94549 (925) 254-8800 Yvette Hoyer Real Estate – Property Management/Renting & Leasing Scarlett Carson 484 Chetwood St. Oakland, CA 94610 (510) 502-4440 Website: Deborah Carson Manufacturers

Gateway Commercial Cleaning Services Gateway Commercial Cleaning Services focuses primarily on commercial facilities. Its philosophy is “We take great pleasure in providing great cleaning for great people.” This professional commercial cleaning company provides quality routine cleaning services and strives to go the extra mile so you will be satisfied with its work and the quality of its service. Its commitment means it does not cut corners or rush through the cleaning process; its reputation and ability to keep lasting relationships with customers reflect this. The work of its staff stands out because they pay close attention to detail. The cleaning service provided ranges from dusting ceiling fans and vents, to cleaning floorboards and disinfecting doorknobs – these are things most cleaning companies often overlook. Our workers enjoy the art of cleaning, and the reaction of clients we come in contact with as a result of our service. One of our greatest strengths is our integrity. We put a lot into how we are viewed and trusted by our customers, so every job is a high priority. For more information call (510) 967-1864. ■

USA Productions 1807D Santa Rita Road, Suite 213 Pleasanton, CA 94566 (408) 515-2860 Website: Ryan Coelho Special Events

JULY 2015 | 5

Names in the news • Wendel, Rosen, Black & Dean LLP, one of the largest law firms in the East Bay, has welcomed Stephen Brindle and Kevin Rodriguez as associates to its Real Estate and Trusts and Estates Practice Groups, respectively. Brindle joins Wendel Rosen from an inhouse position at Gap Inc. in San Francisco, where he was Stephen Brindle a contract attorney for the company’s fleet of stores throughout North America. Most recently a trusts and estates litigation associate at Hopkins & Carley in San Jose and Palo Alto, Rodriguez represents fiduciaries, beneficiaries and nonprofit organizations in contested trust, estate, conservatorship and elder abuse matters. Kevin Rodriguez • BRAND: creative, a business specializing in promotional products, has been selected from more than 650 applicants to be included in the Business Connect Resource Guide for Super Bowl 50. The Guide will be an online, public database of approved and certified businesses that can contract with the NFL, its affiliates and contractors, the Host Committee, or other interested parties for Super Bowl 50. • Colliers International has welcomed Sid Ewing to its Oakland office as a senior vice president. Ewing began his commercial real estate career with CBRE in 1991, and has excelled as a market leader providing leasing, disposition, development and consultation services to a long list of notable clients. Additionally, Sid Ewing he has listed some of Oakland’s iconic and most recognized office towers including the Ordway, Lake Merritt Towers, 180 Grand Ave., 1333 Broadway, Oakland City Center as well as EmeryStation in Emeryville and Berkeley Tower in Berkeley. • BRIDGE Housing has appointed Chris Nicholson as vice president of Resource Development. In this position, Nicholson will lead the organization’s strategy to raise funds to expand the programs that serve residents in BRIDGE communities. He comes to BRIDGE from the University of San Francisco, where he was most recently director of Chris Nicholson Capital Campaign. BRIDGE is a leading nonprofit developer, owner and manager of affordable housing in California, Oregon and Washington. • Lisa Bellamy has been named the Office Depot representative for the Oakland Metropolitan Chamber of Commerce Office Depot program. Bellamy returned to Office Depot in January of 2015 after having worked there from 1999 to 2007. During her previous tenure, she served as the Office Depot representaLisa Bellamy tive for the city of Oakland. All Chamber members can take advantage of special savings on a variety of Office Depot Office Max products and services. For more information e-mail Bellamy at lisa.bellamy@office or visit ■


| OBR Oakland Business Review |

An Oakland Tradition • Five banquet rooms • Exhibition cooking • The best osso bucco in town • Like us on Facebook 8520 Pardee Drive at Hegenberger Road (510) 569-0653 •



Bandung, West Java delegation

food industry

by Margot Lederer Prado

by Margot Lederer Prado

> Indonesia Trade Forum welcomes

– photo by Eric Marshall

On June 5, the city’s Economic Development division co-hosted an Indonesia Business Forum with the Consulate General, Republic of Indonesia, with 65 in attendance. The forum was held on the occasion of the visit of the Mayor of Bandung, the Honorable Ridwan Kamil, West Java (population 2.7 million) and his delegation to the Bay Area. The 18-member delegation included the director of the Smart City Council and the directors of Public Policy, Urban Development, and Public Works. The mayor’s visit to the U.S. was ambitious, and included speaking appearances at the Smart Cities (New York) and World Cities (Washington, D.C.) conferences, a meeting with Mayor Libby Schaaf, meetings with Pixar, Facebook and Twitter, and a meeting with the dean of his alma mater, the UC Berkeley School of Architecture. The mayor was accompanied by Indonesian businessmen who are partnering with him in the development of a “Teknopolis,” an urban center in Bandung, intended to attract business and encourage innovation and employment. Oakland and Bandung have much in common as second cities within strong economic regions. Both cities have creative professional strengths in fashion, design, architecture, engineering, growing tech clusters, and are the seat of strong higher education institutions. Mayor Kamil is seeking a partnership with Oakland to share best practices in smart city governance, community engagement, beneficial use of open public open space including urban agriculture, and arts integration in city urban design. In turn, Oakland can benefit from the international perspective of this dynamic nation, the policies and practices already set in place by Bandung city government. Indonesia’s new president, Joko Widodo, elected this past year, brings a new style of governance that will lead Indonesia to become one of the top ten economies in the world by 2020. The forum was attended by leaders from the Oakland-East Bay business community, including the renewable energy sector, represented by SFun Cube, Alphabet Energy; and marine technology firm Hadal.

▲ Mayor Ridwan Kamil, Consul The State of California General Ardi Hermawan, Oakland Governor’s Office of Business city staff Margot Lederer Prado, PJ Development attended along with Shelton of Peralta Community ColCouncilmember Abel Guillen’s lege District, and delegates from office and Kabari, an Indonesian Bandung West Java at the Oakland American digital news service. Indonesia Business Forum. The Consul General, Republic of Indonesia, Ardi Hermawan, presented an overview of the Indonesian economy, followed by a graphicallyengaging presentation by the Bandung Mayor of his city policies and initiatives. The event was supported by Kerja Sama USA and hosted by the law firm of Wendel, Rosen, Black & Dean LLP, with sponsorship by California Community Colleges “Doing What Matters” and the California Asia Business Council. Mike Zampa, the Port of Oakland’s communications director, and U.S. Commercial Service Joanne Vliet both made presentations, while Margot Lederer Prado of the city’s Economic Development Department was the moderator. Following the forum, Mayor Schaaf met with Mayor Kamil to discuss areas of common interest and to create a foundation for an ongoing partnership. The San Francisco Bay Area and Port of Oakland are gateways for immigration, cultural and economic exchange, including goods and services (imports and exports) between Northern California and the nations of the Pacific Rim. The visit by the Honorable Mayor Ridwan Kamil and his delegation, and the ongoing partnership, provided an opportunity for increased international exposure for Oakland residents and businesses to benefit from the rising economies of Southeast Asia, and Indonesia in particular. ■

> An Oakland ‘pitch’ on specialty

▲ Jim Hock, NIBA chairman New sources of capital investof the board and president ment in specialty foods and of Hanover International beverages are needed in (right) and Michael Gibstine, Oakland to keep pace with the managing partner of incredible growth of our local Hanover International, share entrepreneurial companies. a moment with Oakland Most needed is funding in economic development staff the range of $200,000 to member Margot Lederer $4 million. Prado. A local East Bay member of the National Investment Banking Association (NIBA), Michael Gibstine of Hanover International, invited Oakland staffer Margot Lederer Prado to present a “pitch” for Oakland business at the 2015 NIBA summer conference, held June 24-26 in Southern California. This enabled Oakland to pitch a positive image and our active business growth and associated financing needs to an audience of more than 200 broker-dealers, investment bankers, family officers, fund managers and capital market service providers. The specialty food industry is estimated at $88 billion in sales nationally. Oakland companies represent at least $1 billion of that number, and are growing. Oakland has great community development lenders such as Oakland Business Development Corporation, Community Bank of the Bay and Beneficial State Bank, to name a few. Many such lenders use flexible SBA products and can help Oakland businesses with loans on flexible terms, some of which favor green, local and sustainable businesses. The city partnership with Kiva Zip as a “Trustee” has brought new micro lending opportunities for entrepreneurs who like the “impact investor” model and its association with positive social or environmental impact concerned consumers. A need, and an opportunity, exists to attract investment capital to the food and beverage sector. Lederer Prado works to help 40-60 such companies a year and has, at any one time, an active client base of 5-7 companies seeking expansion or new locations in Oakland. Areas of growth include beverage companies such as kombucha, cider, and superfood-based energy drinks. New food products being innovated in Oakland include perishable nutrition bars and alternative proteins (seiten, yuba, tempeh). New trends in the food service delivery include pre-prepped easy-to-cook home delivered meals on a subscription service basis. Such companies need investors working in the “micro-cap” arena. The financing needs of food and beverage production companies range from $750,000 to $2 million for building and tenant improvements and equipment purchases for the aging industrial building stock. NIBA Chairman Jim Hock was introduced to Oakland’s investments needs and opportunities by Gibstine. Lederer Prado received enthusiasm and requests for follow-up conversations from the conference attendees excited at the pitch and news about the growth in this sector. NIBA members have raised more than $10 billion for emerging growth companies in all industry sectors (tech, consumer products, healthcare, oil and gas, energy, bio-tech and aerospace and defense, etc.). For further information on upcoming conferences, presentation opportunities, and on NIBA, visit ■ Margot Lederer Prado is a senior business development specialist for the city of Oakland.

JULY 2015 | 7


Small Business



must have

and disaster resilience

by Joe Diliberto

by Ana-Marie Jones

> Five things salespeople

> The key to everyday brilliance

While there are several factors that contribute to success in sales, there are five things you must have in order to maximize your potential and the results you achieve. 1. You must have a system – a process for identifying, qualifying, and developing selling opportunities. Pursuing anyone who expresses a casual interest in your product or service is a poor investment of your time and energy. Even pursuing only those who have a real interest but not the wherewithal to buy it, or the ability to make a decision to buy it, is a poor investment of resources. In Joe Diliberto order to obtain the greatest return on that investment, you must be able to systematically qualify opportunities quickly using appropriate measureable criteria. 2. You must have skill – to implement your system. And, the most valuable skill is the ability to communicate: to get your point across – succinctly and meaningfully – using language appropriate to the situation; to ask meaningful questions that keep the conversation focused on topics essential to qualify the opportunity; and, to listen…really listen to not only understand the content of what the other person is saying, but the intent of their words, as well. 3. You must have belief – in yourself, in your company, and in your product or service. Because you can do no more than what you believe you can do, you must believe in your ability to tackle the job at hand and succeed to whatever level your skill and tenacity will take you. You must believe in your company’s intention to treat its customers fairly and fulfill its obligations to them. And, you must believe in the ability of your product or service to deliver to the customer the results promised. 4. You must have the desire to improve – even if you are at the top of your game. There’s a saying in the aviation world – a good pilot is always learning. The same concept is true in the sales world – a good salesperson is always learning… to be more efficient and effective: identifying, qualifying, and developing opportunities; representing his or her company; and serving customers. 5. You must have a 100 percent commitment – to doing the very best job you can, and to providing the best possible service to your customers, your colleagues, and others who depend on you. Your personal value is not measured by the size of your paycheck, but rather by the quality of service you provide to others. When you are committed to providing the best service you can…all the people you touch benefit. ■ Joe Diliberto is the president of Sandler Training serving the San Francisco Bay Area. Learn more by visiting

Email marketing We work with you and your team to connect your product or service with your target. We create quality publications and websites that help build your brand – annual reports, brochures, logos, corporate newsletters, Emma marketing email, advertising, sales kits and WordPress sites.


= DESIGNS C O M M U N I C AT I O N D E S I G N T H AT R E A L LY M E A N S B U S I N E S S 510. 653. 2153 • c c @ c h e r i e ca r t e r d e s i g n s . c o m

Every year more businesses, of every size and type, turn to mobile technology to extend their reach into the communities they serve. Via dynamic deployment of mobile technology, progressive employers reach, connect to, and empower an ever-growing, diverse, and more productive workforce. We know that mobile technology continues to fundamentally change how we communicate and function as a society: Ana-Marie Jones children are getting phones before they can speak. Many die-hard Luddites now carry smartphones, to access their Facebook feeds. Wearable technology is a hot and growing market. The good news? It’s making us a more prepared and resilient society. If you’ve followed any major disaster event in the last decade, you know that mobile technology has been a game-changer for local government, businesses, and individuals because it is the cornerstone of people being effective and connected to their chosen communities. Today, no government jurisdiction, no successful business can hope to triumph in the face of adversity without effective use of mobile technology. If any of your employees has ever had to wait to discover if a loved one was safe in a disaster, they already know the power of a simple text saying “I’m OK.” So, beyond the business implications of managing mobile technology, it is one of the most immediate and meaningful ways to support the people in your organization. Cell phones, pagers, tablets, laptops, mobile hotspots, and other technologies that access the Internet, are our greatest tools or can be our weakest links – all depending on how they are managed. Building your staff to be masterful in using mobile technology is one obvious piece of the puzzle. But an often-overlooked critical area is effectively managing the actual devices and controlling their growing costs. If you are actively monitoring your mobile technology bills, and if you have quality systems in place for tracking your digital assets, then you are ahead of many businesses. If you don’t, or if you want to enhance what you have in place, there is now an option available for all Chamber members. VisageMobile, a partner of CARD (Collaborating Agencies Responding to Disasters) offers Chamber businesses a service that brings companies to a new level of mobile technology mastery – at no cost. Their free service, VisagePulse, creates an emailed monthly report that turns your company’s carrier billing information into valuable and truly useful data. The report uncovers how your different charges change month to month, how many lines have zero usage, where any unusual expenses are coming from – and will even provide automatic recommendations on how you can adjust your spending, highlighting areas needing immediate attention. Allocating staff to track mobile spending, spot wasted dollars, compare carrier costs, recognize trends, and provide comprehensive and transparent accounting for your mobile technology costs is a big commitment, but VisageMobile offers the technology to make this happen with a few clicks. CARD offers classes on the effective use of technology to support readiness and resilience, and by partnering with VisageMobile we hope to help all Oakland businesses to more powerfully manage their mobile technology. Visit Pulse.htm. When you use that link, and mention that you were referred by CARD, Visage will make a donation to CARD to help our local nonprofits embrace mobile technology for readiness and resilience. If you need more evidence to support why you need to better manage your mobile technology, Pew Charitable Trusts has compiled helpful research on consumer use of mobile technology. ( If enough Oakland businesses adopt using even this free technology, we move a step closer to becoming more united and resilient, in a profound way. ■ Ana-Marie Jones is the founder and co-chair of the Chamber’s Nonprofit Roundtable Committee, and the executive director of CARD – Collaborating Agencies Responding to Disasters.

8 | OBR Oakland Business Review |


Small Business


> Reducing legal risks in advertising – 10 important reminders


> Five ways to avoid a ‘break the bank’ scenario

by Dustin Tang

by Daniel Myers Almost every consumer business communicates to its customers through advertisements – however, many businesses are not aware of the many state and federal laws and regulations that govern advertising. To help minimize the risk of facing legal problems in advertising, business owners should remember: 1. An advertisement cannot be false or misleading – an advertisement is false or misleading if members of the public are likely to be deceived. Daniel Myers 2. The literal truth of an advertisement will not prevent it from being deceptive if the advertisement is misleading when read as a whole – the overall visual image and placement of words and text can make an otherwise innocent advertisement deceptive. 3. Disclaimers must be clear and conspicuous, and a disclaimer cannot make inaccurate or false information in an advertisement true. 4. For online advertisements, all disclosures should be placed as close as possible to the advertising claim – making sure that the disclosures are able to be viewed across various devices and online platforms. 5. It is illegal to advertise a product with no intent to sell the product at the price stated, but instead intending to sell something else, usually at a higher price – this is known as “bait and switch” advertising. 6. All claims must be true and advertisers should have substantiation for all claims. 7. Where an advertisement includes an endorsement, the marketer must disclose all material connections or consideration given to the endorser that might affect the credibility of the endorsement. 8. Where an advertisement lists a “regular price,” the price stated must be the amount at which the retailer has recently, openly and actively sold the product in the area – or in California, is the prevailing market price in the area at the time of the advertisement. 9. Care must be taken in an advertisement that states a customer can receive a product for “free” with the purchase of another product – the product required to be purchased must be sold for the “regular price” and the advertiser cannot increase the price to directly and immediately recover the cost of the “free” product. 10. Marketers should not make unqualified general environmental benefit claims – e.g., the product is “green” or “eco-friendly.” Although advertising laws may seem simple and straightforward, there are subtleties and pitfalls for the unwary. If a business owner understands key advertising legal concepts, obtains good legal advice and exercises care and good judgment when designing advertisements, the business owner can go a long way towards helping reduce the chances of encountering legal risks in advertising. ■ Daniel Myers is a partner at the law firm of Wendel, Rosen, Black & Dean LLP. He can be reached at (510) 834-6600 or at

Small Business Seminar

“The ABCs of Retirement Plans”

We all want to make the most of our vacation. Whether you’re maximizing every minute of the day – visiting museums, exploring historic sites, indulging in local foods – or finding ways to stretch your vacation dollar for a once-ina-lifetime experience or to visit a far-away destination, it’s important to make the most of a well-deserved break. Vacations are good for you and they can also be expensive. For more than one-third of Americans, the cost of a vacation will be one of their largest expenses in the coming year, according to Wells Fargo’s recent “How America Buys and Borrows” survey. How can you avoid a ‘break the bank’ vacation and still make the most of your time away? One option may be sitting in your wallet: your rewards credit card. Read on for five tips to help you turn your vacation dreams into reality. Understand how your rewards card works – Read the terms and conditions thoroughly and understand how you can earn and redeem rewards. Some cards offer cash back while others offer points. Some credit cards allow customers to redeem for a variety of options, while other cards – such as those offered by some airlines and hotels – connect you to reward redemptions for their specific product. Know what, if any, fees or charges occur when redeeming and whether your rewards ever expire. Use rewards you’ve already earned – Some consumers track rewards and redeem them regularly. Others rarely think about them. If you fall in the second category, check your rewards balance. You may have earned enough rewards to offset vacation costs like airfare, hotel stays or gift cards to merchants you plan on visiting while vacationing. Alternatively, you may prefer to redeem your rewards as an account credit and use the cash while traveling. Earn rewards for the money you’ll spend on vacation – The average vacationer spends just over $1,300 for travel, including food, lodging and transportation, estimates the U.S. Bureau of Labor Statistics. By responsibly using your rewards credit card for vacation costs, rewards can add up. You can redeem them later – perhaps, for next year’s vacation. Understand travel-related benefits that come with your credit card – Traveling with your credit card offers a safer way to pay because if a card is lost or stolen, a quick call to your bank can stop charges to your account. In addition to rewards programs, many cards offer little known perks that may help make your travel smoother. For example, some credit cards offer 24/7 concierge services that can help you plan your trip or even make dinner reservations. Your card may also offer rental car insurance, no-fee currency conversions, competitive currency conversion rates, and travel protections like insurance for lost or damaged luggage. To learn more about these benefits, read your credit card agreement. Look for special travel offers from your rewards program – Check to see if your credit card offers special travel deals that come with additional rewards from specific retailers. To learn more about available offers, cardholders can typically check their rewards program website. To review Wells Fargo’s available offers, visit and www.MyWellsFargoReward As you plan to make the most of your vacation, keep budgeting and money management basics in mind. Be sure to let your bank know you’re going out of town, and consider using free tools – like online banking or your bank’s mobile app – to stay on top of your finances. That way you can kick back and enjoy your time away. ■

Dustin Tang

Dustin Tang, a district manager at Wells Fargo, is a 20-year financial veteran and is responsible for various Wells Fargo stores located in Oakland, San Leandro, Alameda, Emeryville and Berkeley.

Fri., July 10 – noon - 1 p.m. JULY 2015 | 9

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> Carpooling on I-580 is looking more attractive by Stella Yip



choice aside from sitting in congestion on the way to or from work. The Alameda County Transportation Commission (ACTC) this fall will open Express Lanes in both directions of I-580 to accommodate commuters traveling through Dublin, Pleasanton and Livermore.

Express lanes are designated highway lanes that are toll-free for carpools, vanpools, motorcycles, buses and clean-air vehicles. Solo drivers also have the option to use the express lane if they are willing to pay a toll. Express Lane occupancy and toll requirements typically apply only during carpool hours. Outside of carpool hours, the Express Lanes will operate as regular highway lanes. The price of the toll will vary according to the level of congestion and the distance traveled, which will be measured using a FasTrak toll tag. Both carpool drivers and solo drivers will need the new FasTrak Flex toll tag, which will be available July 2015. Unlike the current toll tag, the FasTrak Flex has a switch that can be set in one of three positions to indicate one, two or three or more occupants. Cleanair vehicle drivers can set their tag to three or more persons. On I-580, two eastbound and one westbound express lanes will be added. The eastbound express lane will begin at Hacienda Drive and end at Greenville Road, and the westbound lane will begin at Greenville Road and end just before San Ramon Road/Foothill Road. Visit the ACTC 580 express lane webpage for more information at The goals of express lanes are to encourage carpools, provide more reliable travel times and maximize use of high-occupancy vehicle (HOV) lanes. As our region’s population continues to grow, commuters and policy makers are realizing how that growth is impacting our limited transportation infrastructure. Our highways and roads are at capacity, and neither land nor transportation funding are available to add more lanes or build more highways. Express lanes allow commuters to fill empty space on HOV lanes and encourage carpooling through improved carpool enforcement and operations. The I-580 express lane is part of a planned 550-mile Bay Area Express Lanes network designed to keep traffic moving throughout the Bay Area. Complete build out of the regional network is expected in 2035. Bay Area Express Lanes are jointly managed by the Metropolitan Transportation Commission (MTC), ACTC and Santa Clara Valley Transportation Authority in collaboration with Contra Costa Transportation Authority and Solano Transportation Authority. Express lanes already exist on SR-237 between Milpitas and San Jose and on I-680 from Sunol to San Jose. By the end of this year,

Transportation East Bay commuters can look forward to having another option to reduce their time spent in traffic by opting to drive on the express lane on I-580. MTC plans to build its portion of The Bay Area Express Lanes network by first converting 150 miles of existing carpool lanes to express lanes. Sections of I-80, I-680, I-880, SR-84 and SR-92 are currently under design review. Look for updates on, and see a full map of the regional network on ■ Stella Yip is the legislation and public affairs program technician at the Metropolitan Transportation Commission.

> San Francisco Bay Ferry – A great way to cross the bay



transports more than two million riders each year. With a fleet of 12 publically owned vessels, S.F. Bay Ferry spans the bay with service to the cities of Vallejo in the north, South San Francisco in the south, Alameda and Oakland in the east, and San Francisco in the west. Ferry riders can catch the boat at any of the seven terminals including Oakland’s Jack London Square, Alameda Main Street, Vallejo, Harbor Bay (Alameda), Oyster Point (South San Francisco), the San Francisco Ferry Building, and San Francisco’s Pier 39 / Fisherman’s Wharf area. In addition, there is seasonal service to AT&T Park for San Francisco Giants games. Working with communities, civic and transit partners, S.F. Bay Ferry is also actively evaluating new service to Richmond, Treasure Island, and Berkeley, among other locations. Oakland ferry service has a long and colorful history stretching back at least to 1826 when John Reed established a sailboat ferry operation. Aer many years of declining importance due to the construction of the Oakland Bay and Golden Gate bridges, Oakland / San Francisco ferry service was renewed in the aermath of the Loma Prieta earthquake on Oct. 17, 1989. That route – connecting Oakland, Alameda and San Francisco – continues today under the S.F. Bay Ferry umbrella. The Oakland Jack London Square terminal alone serves more than 400,000 passengers annually. The San Francisco Bay ferry looks forward to serving the Oakland-East Bay community with faster ferries, free WiFi, more room for bicycles, and a focus on improving landside public transit connections. For more information on the San Francisco Bay Ferry, visit ■

JULY 2015 | 11



> It’s a new day for transportation in Oakland by Zack Wasserman and Tess Lengyel There are a number of reasons to be optimistic about transportation in Oakland – many of them the direct result of Alameda County’s passage of Measure BB this past November.

More than 81 percent of Oakland

awaited affordable student transit pass pilot programs will begin later

voters supported and the county

this year. We will also see the BikeMobile and its bicycle mechanic

passed a new transportation sales

staff visiting more schools and community organizations to deliver

tax – Measure BB – that will support

free hands-on bicycle repair and safety training, to promote healthy

visible and impactful transportation

habits like riding bikes to school.

improvements throughout the city in the near and far term. Measure BB provides more than 30

The Alameda County Transportation Commission, which administers Measure BB funds, has just passed its Comprehensive Investment Plan (CIP), focusing on investments over a five-year

percent of the revenue generated

programming and allocation window. The CIP identifies a list of short-

directly to Alameda County’s cities to

range funding priorities and demonstrates the seriousness of Alameda

spend on local street improvements,

CTC’s commitment to getting Measure BB dollars out on the street for

bike and pedestrian safety, and infrastructure and paratransit

improvements now. Oakland will benefit from a number of projects in

services. The city of Oakland is projected to receive more

the CIP, including:

than $700 million in voter-approved transportation dollars

• AC Transit East Bay Rapid Transit projects: Grand Avenue /

over the next 30 years from Measures BB and its predecessor,

MacArthur Blvd. and Telegraph Avenue / East 14th Street /

Measure B.

International Blvd., as well as service preservation in areas of concern

Drivers, bicyclists, pedestrians, transit riders and truckers – smoother and safer travel is on the way. One of the major improvements we will see in the short term is street maintenance

• 7th Street West Oakland Transit Village • Lake Merritt to Bay Trail Bike / Pedestrian Bridge • Peralta and Martin Luther King Boulevard Streetscape Improvements • I-880 Broadway / Jackson Multimodal

and repair. Measures B and BB will

Transportation and Circulation

provide Oakland with nearly $18


million for local street maintenance during fiscal year 2015-16, nearly $2 million for bicycle and pedestrian

• I-880 local access and safety improvements at 23rd and 29th avenues • Investments to support transit-oriented

paths and safety, and another nearly

development and access improvements at

$2 million for paratransit for seniors

BART stations

and people with disabilities. In preparation for this influx of funding (Measure BB dollars start

• I-880 Northbound HOV lane Extension (A Street to Hegenberger) Also, look for the upcoming completion

flowing in July), Mayor Schaaf hired

of the first segment of the East Bay

Oakland’s first Infrastructure and

Greenway, a multi-use bike/pedestrian path

Transportation Policy Director and

under the BART tracks from the Oakland

has included funding for the city’s

Coliseum BART station to 85th Avenue – the

first Department of Transportation

beginning of a planned 15-mile path.

in her budget, in an effort to support greater efficiency in project

Measure BB also supports investments and improvements in our goods movement

delivery and to attract additional

systems – an integral part of our region’s


economy. We are home to the nation’s fifth

Thanks to Measure BB, over the

largest marine port, and 33 percent of jobs

next five years Oakland will repave

in Alameda County are in goods movement-

an additional 50 miles of streets and

dependent industries, all heavily reliant on

more than 200 blocks of our “worst

our transportation system. Freight

streets.” And thanks to Oakland’s

transportation and logistics jobs in Oakland

Complete Streets policy, the paving

and the county are an important source of

effort will incorporate green

job diversity.

pavement markings and planned bike lanes into the striping in many locations. Significant Measure BB funding is also allocated for transportation projects and programs. An expansion of the popular Safe Routes to Schools program is underway and funding for the long-

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It’s a new day for transportation in Oakland. ■ Zack Wasserman is a partner at the Oakland law firm of Wendel, Rosen, Black & Dean LLP and general counsel for the Alameda County Transportation Commission (ACTC). Tess Lengyel is deputy director of Planning and Policy at the ACTC.



> Great reviews for BART’s new ‘BART to OAK’ line

Dozens of out-oftown basketball fans who flew into Oakland last month not only learned that the East Bay is Warriors ground, they also discovered that we have a new world-class train-to-plane connection.

BART’s newest extension, the BART to OAK line, has been carrying passengers between Oakland International Airport and the Coliseum BART Station since Nov. 22, 2014. The new service replaced the AirBART buses that previously shuttled passengers between the airport and BART. Riders can now board one of four three-car automated people movers at either the Coliseum Station or the Oakland International Airport Station and take the eight-minute ride at 30 mph. “The ride and the experience alone are memorable,” said BART General Manager Grace Crunican. “Riders get a 360 degree view from the windows surrounding the entire car as you travel over the traffic below. It’s a cable propelled system with light-weight and quiet trains, so it’s like gliding through the sky.”

Riders whom BART surveyed agree. The overall rating is exceedingly positive, with 99 percent of those surveyed saying it is “excellent” or “good.” Seventy-nine percent feel that BART to OAK is a good value for the money, and 88 percent said that the new service is “much better” or “somewhat better” than the AirBART bus service the new extension replaced. A major selling point is the fact that BART to OAK is on time 99 percent of the time. There have been a few hiccups, such as last December when some windblown plastic fouled the tracks during a major winter storm. However, the overwhelming majority of the time, the automated people mover has kept people moving. A major advantage of the new service is that it doesn’t fight its way through ground traffic. The AirBART buses did an admirable job of navigating nine intersections but, let’s face it, a train travelling along its own tracks has a huge advantage over a bus sharing the road. Plus, the European-style BART to OAK trains look and feel pretty cool. One passenger told us, “The look and feel of the train is such that I felt that I am riding on air.” Another said simply, “This is awesome!” The ridership figures reflect the popularity of the new service. On average 2,543 riders use the BART to OAK trains each day, an increase of 669 over the old AirBART buses. Trains arrive every five minutes during peak commute hours (8 a.m. to 8 p.m.) and drop off and pick up riders just steps away from both terminals at OAK. BART riders have a quick and easy train-to-train transfer at the Coliseum station. Riders can use a BART ticket or a Clipper Card. The project team has already won awards for the systems' innovative engineering and forward use of technology. The project broke ground in 2010 but it was on the drawing board almost as long as the Warriors championship drought. Now that BART to OAK is a reality, many

BART launches vendor portal BART is modernizing its business-tobusiness practices. It’s launched a new procurement portal which allows existing and prospective bidders, proposers and vendors, contractors and suppliers to access upcoming procurement opportunities and other information such as contracts out for bid and bids received. BART launched the new portal in the “Doing Business” section of after extensive testing with a representative group of existing vendors. Feedback from those vendors was evaluated and much of it was incorporated in the portal. “We value strong relationships with our business partners,” said BART Chief Information Officer Ravi Misra. “Our business partners play a vital role in helping us deliver quality, sustainable services safely and ethically to our riders.” Dick Wieczorek, department manager, Procurement added: "We are always looking for ways to improve the procurement process at BART. The portal was an idea that originated in the District's Business Advisory Council and I'm glad to see it coming to fruition." One of the advantages of the portal is increased transparency in our contracting activities. It provides access to up-to-date information on advertisement of new contracts and gives existing contractors and subcontractors the ability to monitor financial data relative to payments under their contracts. The portal is intended to supplement the District’s efforts to support programs providing procurement assistance to Small Businesses, Disadvantaged, Minority, and Women Business Enterprises, Small Business Entities, and Micro-Small business entities. ■

wonder how we ever lived without it – sort of like that NBA championship trophy. ■

JULY 2015 | 13

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> Matson welcomes Alaska to its Pacific services

Oakland’s leading U.S.-flag ocean carrier, Matson, recently added an important new chapter to its remarkable history in Pacific shipping: the addition of the “last frontier” to its service routes, as a result of the acquisition of Horizon Lines’ Alaska service and all nonHawaii business responsibilities. The transaction was completed on May 29, 2015.

“The expansion of Matson’s ocean transportation services to Alaska is an exciting growth opportunity and a natural extension of the company’s Pacific services,” said Ron Forest, senior vice president, operations, and Oakland Metropolitan Chamber of Commerce Board member. “Matson is excited to bring our more than 130 years of Pacific shipping expertise to Alaska. We have built our brand on dependable arrivals and departures that customers can count on. Our on-time performance sets our service apart from others in the industry. We’re experienced in carrying the wide range of commodities needed to support economies that rely on ocean transportation to continually replenish their inventories and supplies.” In addition to acquiring the Alaska service assets and operating agreements, the company is welcoming former Horizon Lines employees in Alaska and the Pacific Northwest to the organization. There are also some Horizon Lines’ transfers, as well as new hires, to Matson’s corporate office in Oakland, as well as its Phoenix Customer Support Center. “We are happy to welcome Horizon Lines’ former Alaska employees to Matson,” Forest added. “Their knowledge and expertise has made Horizon Lines’ Alaska service a leader in the trade and we want to continue to build on that reputation.” Matson’s Alaska service fleet is equipped with computerized tracking, supported by experienced operations personnel in all specialties, including transporting fragile and refrigerated items. Matson now offers: • Twice weekly, consistent day-of-the-week service between Tacoma, Anchorage and Kodiak • Weekly service between Tacoma and Dutch Harbor • Truck, rail and barge service connections throughout Central Alaska, Kodiak and the Aleutian Chain, as well as the Lower 48 • Full range of equipment, including dry and refrigerated containers, open top containers, car carriers, flatracks, and insulated containers • Efficient terminal operations dedicated to Alaska • Online technology that offers total in-transit cargo visibility • Expertise in supporting Alaska’s seafood industry All of these features are strengthened by Matson’s award-winning customer service team who make your shipping experience efficient and simplified. In addition to Alaska, Matson provides a vital lifeline to the economies of Hawaii, Guam, Micronesia and select South Pacific islands, and operates a premium, expedited service from China to Southern California. With the addition of seven former Horizon Lines’ containerships, the company's fleet of 25 vessels includes containerships, combination container and roll-on/roll-off ships and custom-designed barges. “Strategically, Alaska is a perfect fit for Matson,” said Forest. “Over the past several years, we have publicly expressed our interest in entering this market. It’s very rewarding for all of us at Matson to see this vision finally realized.” ■

JULY 2015 | 15


> Port of Oakland projects designed to deliver sustainable growth

Transportation Game-changing infrastructure The Port of Oakland expanded its maritime facilities a number of years ago to provide the infrastructure and capacity needed for handling mega ships. The Port added big container cranes with booms wide enough to reach out across the width of these larger vessels, lengthened its turning basin to accommodate the huge ships, and deepened the harbors and berths to minus 50 feet. Now the Port of Oakland is developing a premier logistics hub directly adjacent to the Oakland seaport. It’s looking to bring on board new state-of-the-art cold storage facilities and it’s currently building a new railyard to be followed by transload warehouses. Once completed, all these projects will help the Port grow its business sustainably. ■

> A dozen new routes at OAK in 2015

As more cargo comes through the Port of Oakland, Port officials are working on dynamic projects to improve the flow of imports and exports through its marine terminals and attract new business. Even as cargo numbers climb, diesel emissions from seaport sources have plummeted at Oakland due to its programs that target truck and vessel exhaust. Greenhouse gases are declining as well. Seaport emissions plummet UC Civil and Environmental Engineering Prof. Robert Harley recently said state and Port programs have modernized Oakland’s harbor truck fleet. Not only are black carbon emissions taking a deep dive, nitrogen oxides, which create ozone, are down 53 percent. Prof. Harley’s Oakland research, conducted between 2009 and 2013, was shared at a state Environmental Protection Agency webcast in Sacramento. One day later, Chinese officials from Tianjin, the world’s fourth-largest port, visited Oakland to find out how it’s done. “Oakland ranks among the best in the world and we want to learn how you control pollution,” said Wen Wurui, director general of the Tianjin Environmental Protection Bureau. The Port gave the Tianjin delegation a close-up view of its shore power infrastructure and explained how it nearly eliminates ship emissions when a vessel is plugged into the dockside power grid. Speeding up cargo flow While air quality programs continue to decrease emissions at the Oakland seaport, Port staff has innovative development projects underway to improve cargo flow and create new facilities that will make Oakland a one-of-a kind logistics center in the nation. As more big ships call Oakland and the peak shipping season nears, the Port is working on a four-point plan to improve goods move▼ Port of Oakland engineer Kor ment – Saturday operations, Yan shows delegates from Tianjian, off-terminal locations where China the Port’s shore power cargo can be dropped off or system and explains how vessels picked up, a common chassis can plug directly into the electric grid in order to reduce pollution pool, and technology to while vessels are docked. measure and communicate wait-times at terminal gates. Regarding technology, the Port is installing new Bluetooth sensors to help accelerate containerized cargo flow. The Port says it’s testing the sensors that measure how long harbor truckers wait to enter its marine terminals. Armed with wait-times, drivers could avoid peak periods and shippers could collect cargo when terminals aren’t crowded. If the test proves successful, the technology may be deployed throughout the Port. “Our customers want to get in and out of the Port with their cargo quickly,” said Maritime Director John Driscoll. “We think this technology can provide an important component of wait-time metrics to our Port stakeholders.”

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When Southwest Airlines begins ▲ This summer, Southwest adds a trio of cities – Nashville, nonstop service between Oakland New Orleans, and Columbus – International Airport (OAK) and to its nonstop destinations Columbus, Ohio on Aug. 9, it will be from OAK. its fih new destination offered from OAK this year. It will also be the airport’s 48th city with nonstop service – the highest number in its 88-year history. Passenger traffic has increased 9 percent in 2015 on a year-over-year basis, making OAK one of the fastest growing airports in its size category in the United States. The new Oakland International Airport BART station has proved a popular option for travelers, increasing the use of BART to access OAK by over 35 percent. Airport concession and parking activity are both up by double digit percentages compared to 2014. Recently, Spirit Airlines launched service to Houston’s Intercontinental Airport. Volaris added Tijuana, Mexico and Allegiant now flies nonstop to Omaha. JetBlue Airways has also added flight frequencies to New York-JFK and Boston for summer 2015. This summer, Southwest adds a trio of cities – Nashville, New Orleans, and Columbus – to its nonstop destinations from OAK, which will number 23. Oakland International Airport’s “Park Free Summer” promotion runs through Labor Day. Travelers departing OAK on nonstop flights to Boston, Nashville, Baltimore-Washington, Columbus, Dallas Love Field, Houston Intercontinental, New York JFK, New Orleans, Omaha or Tijuana can get up to three days’ free parking in the airport’s Daily Lot. These destinations can also be used as a connecting point in an itinerary, creating dozens more eligible destinations. In order to receive free parking, travelers must complete an easy registration at New OAK flights and routes covered by the promotion include: • Baltimore-Washington – Southwest Airlines • Dallas Love Field – Southwest Airlines • Tijuana, Mexico – Volaris Airlines • Houston Intercontinental – Spirit Airlines • Omaha – Allegiant Air • New York-JFK – JetBlue Airways • Boston – JetBlue Airways • Nashville – Southwest Airlines • New Orleans – Southwest Airlines • Columbus – Southwest Airlines This fall, Southwest Airlines (Nov. 1) and Delta Air Lines (Oct. 1) will each add a nonstop flight between Oakland International Airport (OAK) and Atlanta. And, still to come in November will be twice daily nonstops to Los Angeles (LAX) on Spirit Airlines. Volaris Airlines is anticipating further growth at OAK as well. ■



> AC Transit wins national honors for safety AC Transit, cementing its reputation as one of the best transit agencies in the nation, has won high honors for establishing and enhancing a systemwide culture of safety. For its array of security and safety efforts to protect both passengers and employees, AC Transit has been given the American Public Transportation Association’s (APTA) Bus Safety & Security Excellence Awards for “exceptional” safety practices. APTA is the nation’s leading force in all aspects of public transit. Its safety award recognizes bus and paratransit systems that have implemented programs and achieved documented success in addressing specific safety or security issues. AC Transit was cited for “industry-leading, innovative…(and) exceptional achievement” in dramatically improving passenger safety and reducing operator mishaps. “From a safety standpoint, we have accomplished a great deal and we are thrilled that APTA is recognizing our efforts,’’ said AC Transit’s Chief Operations Officer Jim Pachan. “Safety is our number one priority and we are working very hard work to ensure it.” Over the past three years, AC Transit’s vehicle collision rate dropped by 25 percent – from 5.25 to 3.94 per 100,000 miles of bus travel. It is a remarkable decrease that resulted from a series of new goals and policies. For starters, AC Transit formed an Accident Reduction Committee (ARC) to create a multifaceted approach with better training, awareness programs for employee and passengers, and emphasizing strict adherence to rules and regulations. The committee fostered:

▲ From left to right, AC Transit’s Maintenance Director Sal Llamas, Transportation Director Chris Beach, Director of Software Development Manjit Sooch and Training Manager Michael Flocchini show off the agency’s safety award from the American Public Transportation Association.

• Monthly displays of a series of safety posters for transportation and maintenance employees. • LED safety signs – huge, glowing reminders installed at the exit gates at each bus yard. • Daily rule reinforcement as operators begin their shis. • Safety-themed text messages via the bus radio system – offering safety information and reminders based upon hot topics identified by the ARC. • On-board Passenger Awareness and Safety Communications, including rider safety information on overhead cards, audio announcements and posting of passenger safety tips. • Safety posters at each bus yard. • Operator training videos in break rooms. • Safe driver awards and one-on-one driver re-training. But AC Transit’s culture of safety goes far beyond bus operations. There are emergency response exercises and Automatic External Defibrillators along with CPR and first aid training in offices at all its six facilities. In addition, there is industrial hygiene monitoring and testing, a host of programs addressing specific safety concerns, monthly Joint Labor-Management Safety Committee meetings, monthly safety refresher training, and perpetual tracking of industrial injuries to analyze ways to prevent them. At AC Transit, safety is a lifestyle. ■

JULY 2015 | 17



> MTC – Working to improve local and regional transportation The Metropolitan Transportation Commission (MTC) is the transportation planning, coordinating and financing agency for the nine-county San Francisco Bay Area. The Commission’s work is guided by a policy board with members appointed by local elected officials in each county.

Over the years, the agency's scope has grown, and functions as MTC, the Bay Area Toll Authority (BATA) and the Service Authority for Freeways and Expressways (SAFE). At the state and federal level, MTC advocates in Sacramento and Washington, D.C. to ensure funding for the maintenance and expansion of the Bay Area’s transportation network. Over the years, state and federal laws have given MTC an increasingly important role in financing Bay Area transportation improvements. On the regional level, MTC updates the Regional Transportation Plan, a comprehensive blueprint for the development of mass transit, highway, freight, bicycle and pedestrian facilities. MTC also screens requests from local agencies for state and federal grants for transportation projects to determine their compatibility with “Plan Bay Area,” an integrated transportation and land-use strategy through 2040 that marks the nine-county region’s first long-range plan to meet the requirements of SB 375. Over the years, MTC has added projects to squeeze more efficiency out of the existing regional transportation network. MTC recently launched “Bay Area Express Lanes” to provide a network of efficient and reliable lanes that function as high-occupancy vehicle lanes that offer toll-free travel for carpools, vanpools, motorcycles, buses and eligible clean-air vehicles, while also accommodating solo drivers who want to pay to use the lanes to avoid congestion. Acting in its role as SAFE, MTC partners with Caltrans and California Highway Patrol to monitor callboxes and administer the “Freeway Service Patrol,” a free roving tow truck service designed to quickly clear incidents from the region's most congested roadways. MTC also sponsors, Clipper®, and FasTrak®. Acting in its role as BATA, MTC administers all toll funds generated by the region's seven state-owned toll bridges, and oversees the FasTrak® electronic toll collection system, which speeds motorists’ passage across all eight toll bridges in the region. BATA also operates FasTrak electronic toll collection on the region's growing network of Express Lanes, which whisk drivers willing to pay a fee past traffic bottlenecks. MTC serves Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano and Sonoma counties, a total of 101 municipalities. For more information, contact the MTC Public Information Office at (510) 817-5787 or by e-mail at ■

> East Bay gets a share of the ‘Bike Share’ expansion by Stella Yip The Bay Area will soon be home to the second largest bike sharing program in the nation. The Metropolitan Transportation Commission (MTC) this spring unanimously approved the expansion of Bay Area Bike Share from 700 to 7,000 bikes. For the first time, a set of Bike Share bikes will be deployed in the East Bay with 850 in Oakland, 100 in Emeryville and 400 in Berkeley. East Bay residents can expect to see build out by the end of 2016. Meanwhile, San Francisco and San Jose’s existing fleets will increase to 4,500 bikes and 1,000 bikes, respectively. Oakland Mayor Libby Schaaf, Berkeley Mayor Tom Bates, San Jose Mayor Sam Riccardo, MTC commissioners and leaders in bicycle advocacy were all present at the press conference to show their firm support for the expansion. Motivate President and CED Jay Welder also flew in for the event to explain, “It’s not just a form of transportation, it puts a smile on people’s faces.” Bike Share provides commuters an inexpensive connection to home, work, and regional transit. It provides a speedy mode of transportation for commuters during transit off-peak hours. And most importantly, Bike Share replaces vehicles on the road and reduces congestion on our heavily impacted streets. One complaint of bike share programs is that they attract more affluent

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populations. In response, bicycle and transportation advocacy groups have emphasized that the Bay Area expansion should include greater investments in more disadvantaged communities. Welder acknowledged that, “Right now it’s the lucky few” who have access to bike share. “With the expansion, it won’t be the lucky few; it will be the lucky many.” The annual pass for Bike Share will start at $149, with future adjustments due to inflation. However, low income residents will be eligible for a reduced annual rate at around $60. Motivate is also required to work with cities and communities to place at least 20 percent of its bike stations in lower-income neighborhoods designated by MTC as communities of concern. MTC committed $4.5 million for capital costs associated with deploying the system in the new cities. Under the agreement with private provider, Motivate, Bike Share will operate with no financial support from the public sector, relying instead on user fees and sponsorships. Unlike the current fleet of bikes, the Motivate bikes will be sea-foam green and will feature the logo of a corporate sponsor that has yet to be selected. The bikes will include a basket, front and rear lights, and five gears to help cyclists navigate the region’s hilly terrain. Bay Area Bike Share is taking suggestions for where to station bike docks in Alameda, San Francisco, and Santa Clara counties. Visit http://suggest. to suggest a location near you. ■

Stella Yip is the legislation and public affairs program technician at the Metropolitan Transportation Commission.

> A yacht that’s fit for a president In service to a U.S. President from 1936 to 1945, the USS Potomac was used as President Franklin Delano Roosevelt’s floating White House. A weekend cruise on the Potomac allowed Roosevelt to get away from the pressures of the White House, and to meet with administration officials, cabinet members and foreign dignitaries in a more relaxed atmosphere. Roosevelt could hold meetings, enjoy a cocktail, and maybe even get in some fishing, all while entertaining on board the presidential yacht. King George VI and Queen Elizabeth were special guests on board during their landmark visit to the U.S. in 1939, which marked the first visit to the U.S. of a reining British monarch. Other royal guests included the Crown Princess Martha of Norway, Queen Wilhelmina of the Netherlands, and Crown Prince Gustav of Sweden. America’s royal, Elvis Presley, was even on board, as a former owner of the USS Potomac. Opened to the public in 1995, the USS Potomac offers visitors to Oakland’s Jack London Square the chance to walk the decks of history. Restored to its presidential glory, visitors to the USS Potomac can visit the radio room where the president broadcast a fireside chat, the presidential bedroom and bathroom, the main dining saloon, and the guest and crews quarters. In addition to docent-led dockside tours offered every Wednesday, Friday and Sunday, the USS Potomac also offers two-hour and three-hour sightseeing cruises featuring live commentary, and special event cruises including Wine Tasting Cruises showcasing local vintners, a Fourth of July fireworks cruise including champagne and a sumptuous dessert buffet, and a special Veteran’s Day cruise. A wonderful educational resource, the USS Potomac student cruise program brings history to life to students of Oakland and the surrounding areas. Come join the Potomac volunteers for a tour, for a cruise, and to re-live history on board the USS Potomac. Visit for more information. ■

Docked at Jack London Square, the USS Potomac is history come to life.

▲ President and Mrs. Roosevelt with the Duke and Duchess of Wales on board the USS Potomac.


> New Caldecott Tunnel Fourth Bore gathers honors and pays tribute by Ivy Morrison The Caldecott Tunnel has served the Bay Area as an important connector route between Alameda and Contra Costa counties since the original bores were drilled in the late 1930s. The opening of the new bore in late 2013 has enhanced safety and added greater predictability and reliability for thousands of motorists – on average saving motorists traveling in the off-peak direction approximately 10-15 minutes per trip. Since its opening, the new mile-long tunnel has received numerous awards from a wide range of prestigious professional and technical associations, including “Most Innovative Project of the Year” from the Women in Transportation (Bay Area Chapter), as well as awards from the American Society of Civil Engineers, the California Transportation Foundation, and the Metropolitan Transportation Commission’s Excellence in Motion Award (2014), to name a few. Most recently, the Northern California Chapter of the Construction Management Association of America (CMAA) presented an award to the project’s key project partners: the Contra Costa Transportation Authority, the California Department of Transportation and the Alameda County Transportation Commission, the Fourth Bore’s construction management team of Parsons Brinkerhoff, Gall Zeidler Consultants and Circlepoint, engineering firms Parsons Transportation Group and Jacobs Associates, and Tutor Saliba (contractor). In addition to its many accolades, the project has also been poignantly documented for general audiences in a new book about the Caldecott Tunnel. “Building the Caldecott Tunnel” is Mary Solon’s and Mary McCosker’s second collaboration with Arcadia Publishing Company. Published in September 2014

Graphic provided by Caltrans District 4


> I-80: ‘SMARTer’ Corridor – by Ivy Morrison

aer 18 months of research, the book is replete with history and photographs from the early 1800s through the building and dedication of the new Fourth Bore. Dedicated to lead tunnel designer Bhaskar Thapa, PhD, PE, who died an untimely death shortly before the Fourth Bore opened to traffic, the book honors Dr. Thapa for his critical role in designing the new tunnel. A native of Nepal, Dr. Thapa worked on the Caldecott Tunnel Fourth Bore Project for eight years, from design through excavation, and was formally recognized for his significant contributions during the Fourth Bore’s ribbon cutting ceremony. To learn more about the Caldecott Tunnel Fourth Bore Project, visit the project website at ■

This spring, the California Department of Transportation (Caltrans), in partnership with the Alameda County Transportation Commission (Alameda CTC) and the Contra Costa Transportation Authority (CCTA), completed installing overhead sign frames (gantries) at 11 sites along westbound I-80 between Cutting Boulevard in Richmond and Powell Street in Emeryville. The frames support new, state-of-the-art electronic signage, which, when activated in late 2015, will provide real-time traffic information to motorists traveling on westbound on the I-80 corridor. The new signs are part of the I-80 SMART Corridor Project, a 20-mile-long network of variable message, lane-use and advisory speed signs and other elements designed to enhance motorist safety, improve travel time reliability and reduce accidents and associated traffic congestion along one of the busiest corridors in the Bay Area. In the event of an incident, motorists using westbound I-80 will see signs that will direct them to slow down or change lanes well ahead of time, as well as provide other useful information. Following the instructions on these signs will help reduce secondary accidents caused by sudden lane changes or abrupt stops when lanes are blocked as a result of an incident. Another benefit is that emergency vehicles will be better able to reach the scene of an accident due to cleared lanes. Motorists can see a demonstration of the new signs on the project website, The San Pablo Avenue corridor and some local roads are also part of this project, integrating the interstate and local road operations into a single system. For example, the project supports transit through signal priority along San Pablo Avenue and ramp-meter-bypass lanes on some on-ramps. For motorists who exit the freeway to avoid congestion caused by an incident, signs on San Pablo Avenue will notify them when they have passed the incident and should re-enter the freeway. The I-80 SMART Corridor Project is one of the most comprehensive high-tech networks of its kind in California. The project was developed through a partnership between Caltrans, Alameda CTC, CCTA, and the West Contra Costa County Transportation Committee in collaboration with transit agencies and nine municipalities along the corridor. When the new systems come online later this year, they will change the way we drive – for the better. For more information about the 80SMARTCorridorProject, visit ■

Ivy Morrison is the public information officer for the Caldecott Fourth Bore Project.

Ivy Morrison is public information officer of the I-80 SMART Corridor Project.

JULY 2015 | 19



> 2015 Bay Area Team Bike Challenge tops all records However you measure Team Bike Challenge’s (TBC) impact – whether it’s the number of people who participated, the amount of green miles cycled, the pounds of carbon dioxide removed from the air or the aggregate calories burned – the friendly competition that attracts commuters from across the nine-county Bay Area broke all records in 2015.

A total of 11,724 Bay Area residents were inspired to take part in the month-long cycling competition that pays big dividends for the environment and their own good health, a 22 percent increase over the 9,630 who participated in TBC in 2014 and an all-time high for the program. While many were hardcore cyclists, some were novices who were trying bicycle

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commuting for the first time. The number of riders who committed to riding their bikes to and from work, as well as for errands, shopping and the like, throughout the month of May tells only part of the story. By the close of competition on May 31, more than 1,600 teams (compared to 1,370 in 2014), each composed of up to five riders and representing 535 local companies, logged an incredible 481,734 miles – saving more than 400,000 pounds of CO2 and burning close to 20 million calories. Adding a new twist to the competition, Oakland Mayor Libby Schaaf challenged San Jose Mayor Sam Liccardo to a Bike-Off, to see which of the two cities’ employees could log the most miles during the month of May. Both mayors sit on the Metropolitan Transportation Commission (MTC), a presenting sponsor of the region’s annual Bike to Work program that includes Team Bike Challenge. “Bike commuting is an inexpensive and healthy commute option that supports our goals of reducing congestion and air pollution in our region,” said Mayor Schaaf. “As a new mayor and new member of the MTC, this friendly challenge with Mayor Liccardo was a fun way to promote Bike to Work Month and show people the benefits of the no-pollute commute. I’m thrilled to celebrate the hardworking Oakland and San Jose employees who together biked over 10,000 miles over the course of the month, and I want to especially acknowledge the employees at our Oakland libraries who did more than their share to make sure Oakland came out on top in this year’s Mayors’ Challenge.” City employees in Oakland and San Jose lived up to the challenge by racking up impressive numbers – Oakland with 7,110 miles biked and San Jose with 2,622 miles. While Oakland won the bragging rights for this year, San Jose has pledged to come back even stronger in 2016. “Everyone who participates in Team Bike Challenge is a winner,” said Mayor Liccardo. “The Bay Area benefits from the savings of harmful emissions and participants gain the health benefits of increased physical activity.” ■

> ‘Everyone,’ it is said, ‘loves a parade’ by Tim Gallen

But not every parade can hit the high of the recent march through Downtown and Uptown Oakland.

The Warriors' NBA title was the reason of course, and for close to six hours pomp and circumstance in the form of team colors blue and yellow brought thousands – no tens of thousands – of fans to celebrate the brilliance of the now NBA Champion ‘Oakland’ Warriors. Forty years of pent up emotion was literally unleashed on the streets of Oakland. But what happened here in Oakland went beyond a celebration of a sports victory. In fact, that celebration parade for the Warriors quickly rose to epic stature as Warrior fans began emerging openly as unabashed Oakland fans. It was incredible. Here we all were on the streets of

Oakland feeling community, and pride and appreciation for the special place that Oakland has again become in recent years. People were celebrating people in Oakland in a catharsis of genuine love and emotion. The fans were ecstatic, of course, but there was also the energy of the new live-in population that is pioneering new life in Oakland Central, and they were in harmony with the fledgling new businesses whose owners are risking it all to create a fresh new retail center here. And perhaps equally important, the rest of Northern California, the nation, and the world was seeing all of this happen…live! The pride was reaching through the television screen to create proud smiles and a newfound honest respect. Oakland, yes Oakland, actually pulled off a major coup; a flawless and detailed celebration of an amazing sports achievement hosted by the people who live in their town. No riots. No protests. No dissonance. Just pure celebration. And it was good. Then there was the media coverage. For once they weren’t talking the seemingly mandatory crime spin. Wow! It didn’t lace through their comments at all. The live TV reports were all about how beautiful Oakland was, and all of the changes brought on by civic pride and a lot of investment dollars. Many of us came away in disbelief, in a sort of a dream-like state. The media were actually talking about good things happening in Oakland, totally devoid of the usual down rap. And in the follow–up coverage the headlines actually proved it out. “Warriors Parade An Ode to Oakland.” “Warriors Victory Parade To Showcase Revitalized Part of Downtown Oakland.” Days later the applause kept coming. “Oakland Business Still Booming One Week After Golden State Warriors NBA Championship.” So now the question of the hour – has the greater community now realized something that we Oaklanders have known for years? Have we finally turned the corner in Oakland? Did we sufficiently demonstrate that we are just as capable, and perhaps even more so than many other American cities, of showing how it’s done here in this Northern California hood? What we do know is that at that time, and at that place we were there. We were all one, and Oakland was the object of our love of city. Will it last? Well, it’s likely that our mighty oak tree from little acorns grew. And if we can keep going back to savor the essence of that magic moment we just had, perhaps we can finally move forward. After all, we all set a clearly recognized benchmark of excellence that even the world recognized. Yes, you bet it can last! #strengthinnumbers. ■ Tim Gallen has been consulting on improving Oakland’s image for more than 40 years. He lived in the city for more than two decades and currently represents companies that have major assets and commitments here, and is dedicated to growing the future of Oakland.

> About Town – News from the BIDs The following is the first in a series of columns featuring events in Oakland’s Business Improvement Districts. Laurel Street Fair The Laurel District Association will present the 16th annual Laurel Street Fair on Saturday, Aug. 8 from 11a.m. to 6 p.m. Located on MacArthur Boulevard between 35th and 38th avenues, the fair will feature world class music, community yoga, artisan vendors, food trucks and local chefs, the Lauren Biergarten, and a carnival and petting zoo for children. For more information visit Woodminster Amphitheater Located within Joaquin Miller Park at the edge of the Montclair District, the outdoor Woodminster Amphitheater will continue its summer series with a production of “Mary Poppins” from July 10-19. The Woodminster is currently running its “Kickstarter” campaign, with pledges helping to fund a better sound system.

JULY 2015 | 21

> ‘Oakland Recycles’ – Bringing important changes to trash, compost and recycling services – by Sean Maher

new rates. Regardless of which company currently provides your recycling service you can shop around for the recycling service provider that works best for you. Visit for a list of service providers. • Until June 30 business customers were billed at the end of each month following service. From July 1 onward, your business will be billed in advance of service – the bill for services in a given month will be sent at the beginning of that month. Consequently, in late June you likely received two separate bills: one in arrears for June services and one in advance for July services. After July you will receive monthly bills at the start of each month. Contact WMAC for more information. Information about all services and online forms to order new services or change existing service levels are available at We thank you for your ongoing commitment to reducing waste, for our environment and our future. Oakland Recycles is a collaboration of the City of Oakland, California Waste Solutions, Waste Management of Alameda County, Inc. and you! ■ Sean Maher is zero waste outreach program manager, Environmental Services Division, for the City of Oakland.

On July 1, the city of Oakland introduced several new services and changes to existing services for all Oakland businesses and residents. Our city has a long, proud record as an environmental leader, and these new services represent a major step forward as Oakland pursues its Zero Waste goals to keep all recyclable and compostable material out of landfills. Your business has an important role in helping to make this effort a success. Here are some of the most important changes you need to know: • Compost collection service for recycling food scraps, food-soiled paper and plant debris is now provided exclusively by Waste Management of Alameda County, Inc. (WMAC), effective July 1. For details or to subscribe to service, contact WMAC at (510) 613-8700. If you had compost collection service from a provider other than WMAC, contact WMAC to transition your service. • WMAC will continue to be the exclusive provider of trash collection services in Oakland. Contact WMAC for business customer service. • The Alameda Country Mandatory Recycling Ordinance (MRO) currently requires all Oakland businesses to recycle. In Oakland, cans, bottles, paper and cardboard recycling is an “open market” system – that means you can shop around for the best deal and negotiate for lower prices as you would for any other contracted service. Visit for a list of service providers. If you have difficulty finding a recycling provider, you can obtain service from California Waste Solutions (CWS) upon request. Contact CWS at (510) OAKLAND for more information. • Subscribing to compost collection service will be mandatory effective July 1, 2016 for businesses that generate more than nominal amounts of food scraps or plant debris. Enforcement of that requirement will begin Jan. 1, 2017. • New trash and compost rates are effective July 1, 2015. Contact WMAC to learn more about your rates for service. • Specially discounted rates under the Small Business Recycling Program expired on June 30. Service may continue uninterrupted for subscribers to that discount, but your rates have likely changed. Call your service provider for details and

22 | OBR Oakland Business Review |

> Discovery Shops’ 50th anniversary

Since 1965, funds raised by the Discovery Shops of the American Cancer Society, Inc., California Division, have helped to prevent cancer or detect it early when it’s most treatable. The Discovery Shop at 127 41st St. just off Piedmont Avenue recently held an open house and ribbon cutting ceremony to highlight its 50th anniversary. The sale of merchandise at the Cancer Society’s Discovery Shops also help people get well by being there during and after a diagnosis with comprehensive information and support, by finding cures through groundbreaking discovery, and by fighting back through public policy. Supported by the local community – through donations, volunteers, and customers – the Discovery Shop’s quality resale experience has raised more than $308 million over the past 50 years. Pictured at the ribbon cutting were (left to right) Kimberly Wise, Discovery Shop manager; Carol Weaver-Madsen, field director, Discovery Shop - North California Division | American Cancer Society, Inc.; Cynthia LeBlanc, EdD, past chair, Board of Directors, American Cancer Society, Inc.; and Carolyn Williams-Goldman, senior vice president, California Division Operations, American Cancer Society, Inc. ■

All events held at Chamber offices, 475 14th Street, unless otherwise noted. Call 874-4800 to confirm dates and times. Meetings are open to all Chamber members.

Robert Ogilvie of SPUR to speak

‘ABCs of Retirement Plans’

Nonprofit Roundtable Meeting


Economic Development Forum

Small Business Seminar

| JULY 21

| JULY 23

Hosted by The Point at Rockridge

| JULY 10

Women in Business ‘Oakland in the Media’


| JULY 8

Keeping you connected and informed

> JULY 2015 8 | Ambassador Committee meeting

| noon-1 p.m. EX ECU TI VE CO MM I TTE E Chair of the Board MARK EVERTON Waterfront Hotel Vice Chair CHARISSA FRANK FMG Architects DAN COHEN Full Court Press DAVID TUCKER Waste Management of Alameda County ZACK WASSERMAN Ex Officio Corporate Counsel Wendel, Rosen, Black & Dean LLP

B OAR D OF DI R EC TO RS KIM ARNONE Cutting Edge Capital (representing Women in Business Roundtable)

MICHAEL HESTER McGuire & Hester VICTORIA JONES The Clorox Company PAMELA KERSHAW Port of Oakland MICHAEL LEBLANC PICÁN Restaurant KEN LOWNEY Lowney Architecture KEN MAXEY Comcast ED MCFARLAN JRDV Urban International SAM NASSIF Creative Hospitality Corporation HILARY PEARSON Sungevity CHUCK RAMANUJAM Bank of America



ALISON BEST Visit Oakland

JENNIFER SCANLON Kaiser Permanente

DAREN CHAN AT&T GREG CHAN East Bay Municipal Utility District JOHN DOLBY DTZ RON FOREST Matson Navigation Company BENJAMIN HARRISON Colliers International

DENNIS SCHRAG UCSF Benioff Children’s Hospital Oakland KEITH TURNER Safeway Bj WASHINGTON J.P. Morgan Chase ELÑORA TENA WEBB, PH.D. Laney College STACEY WELLS Alta Bates Summit Medical Center

STAN HEBERT California State University, East Bay

The purpose of the Oakland Metropolitan Chamber of Commerce is to promote commerce and industry, to advance economic growth and to enhance the quality of life in the city of Oakland.

OBR OAKLAND BUSINESS REVIEW (ISSN 1092-7220) is published monthly at $100.00 a year by the Oakland Metropolitan Chamber of Commerce, 475 14th Street, Oakland, CA 94612-1903. Membership dues include subscription. Periodicals postage at Oakland, CA. Contents can’t be reproduced without permission. POSTMASTER: Send address changes to OAKLAND BUSINESS REVIEW, 475 14th Street, Oakland, CA 94612. Editor

8 | Economic Development & Public Policy Forum

|3 - 4:30 p.m. a combined meeting of the Economic Development and Public Policy committees (Inside Oakland), featuring guest speaker Robert Ogilvie, SPUR’s Oakland director, discussing SPUR’s policy report on downtown Oakland

10 | Small Business Seminar series

| noon-1 p.m. featuring guest speaker insurance agent Jain Williams discussing “The ABCs of Retirement Plans – Which is Right for your Business?” $10 for Chamber members, $15 for non-members, and lunch is provided

15 | Nonprofit Roundtable Committee meeting | 2:30 – 4:30 p.m.

Bonta and Tony Thurmond, and State Senator Loni Hancock, with special meeting time

25 | Inside Oakland Breakfast Forum | 10 - 11:30 a.m. featuring a discussion on the “State of the State,” with Assemblymembers Rob

Thu. July


@OaklandChamber #OaklandChamber #TheOaklandAdvantage

After 5 Reception

21 | Nonprofit Roundtable Committee meeting | 2:30 – 4:30 p.m.

23 | After 5 Reception

| 5:30 - 7:30 p.m. The Point at Rockridge, 4500 Gilbert St., free for Chamber members, $15 for non-members

> AUGUST 2015 7 | East Bay Women in Business luncheon

4500 Gilbert Street and Pleasant Valley Road

No charge for Chamber members. $15 for non-members. 5:30 - 7:30 p.m.

|11:15 a.m. - 1:30 p.m. featuring a Media Panel Discussion – Print, Radio, Web and TV commentators, discussing “Oakland in the Media: The State of Oakland’s Image,” Waterfront Hotel

12 | Ambassador Committee meeting

| noon - 1 p.m. 14 | Small Business Seminar series

| noon - 1 p.m. featuring guest speaker Darlene Crane, owner of PCI Crane Consulting, $10 for Chamber members, $15 for non-members, and lunch is provided

18 | Nonprofit Roundtable Committee meeting | 2:30 – 4:30 p.m.

> SEPTEMBER 2015 9 | Ambassador Committee meeting

| noon - 1 p.m. 9 | Economic Development Forum

|3 - 4:30 p.m.

HANK MASLER, (510) 874-4808 |

Design/Production Editor

CARTER DESIGNS The articles published in this publication do not necessarily reflect the policies or opinions of the Oakland Metropolitan Chamber of Commerce.

11 | Save the Date special economic development presentation by guest speaker Christopher Thornberg, founding partner of Beacon Economic, LLC, more details to follow

JULY 2015 | 23

24 | OBR Oakland Business Review |

Oakland Business Review - July 2015  
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