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CREDENTIALS & PORTFOLIO 2012


WELCOME TO O2 WE’D LIKE TO SHARE SOME OF OUR WORK WITH YOU. ENJOY!


THE O2 TEAM ;-)


O2 IS A BOUTIQUE ADVERTISING AND DESIGN AGENCY THAT SPECIALIZES IN COMMUNICATIONS SOLUTIONS ENCOMPASSING: BRANDING, ADVERTISING, PROMOTIONS AND MEDIA SERVICES. OUR EXTENSIVE MARKETING KNOWLEDGE, RESEARCH-ORIENTATED APPROACH AND INNOVATIVE IDEAS ENABLES OUR PARTNERS TO ACHIEVE THEIR OBJECTIVES IN THE MOST EFFECTIVE WAY.


CREATIVE i ATL

MEDIA i

CREATIVE i BTL

ACCOUNT MANAGEMENT

O2 MARKETING COMMUNICATIONS SERVICES

i

PRODUCTION


BRAND i RESEARCH

BRAND i STRATEGY

O2 BRANDING SERVICES

i

BRAND ARCHITECTURE

BRAND IDENTITY

BRAND i GUIDELINES


TM

0 09

C 2

© AF

OUR OURPARTNERS PARTNERS


PORTFOLIO


BRAND DEVELOPMENT & GUIDELINES


BRAND ACTIVATION & EVENTS


B2C


ADVERTISING CAMPAIGNS


FULL INTEGRATED CAMPAIGNS CASE STUDIES


STRATEGIC AGENCY PRESENTATION

30TH ANNIVERSARY CAMPAIGN CASE STUDY O2MARKETINGCOMMUNICATIONS 2010. This document and the material contained in it is the property of O2 Marketing Communications and is given to you on the understanding that such material and the ideas, concepts and proposal expressed herein are the intellectual property of O2 Marketing Communications and protected by copyright. It is understood that you may not use this material or any part of it for any reason other than the evaluation of the document unless we have entered into a further agreement for its use. The document is provided to you in confidence, on the understanding it is not disclosed other than those of your employees who need to evaluate it.


THE CHALLENGE TO CREATE A UNIFIED CAMPAIGN TO BE USED FOR THE LAUNCH OF THE 3OTH ANNIVERSARY AND BEYOND


THE BRAND MARK


THE VISUAL EXPRESSION


THE ROLLOUT

CAMPAIGN ROLLOUT


Branding ATL BTL Interactive Ramadan Speacial Tactical Campaigns


‫اﻧﻀﻢ اﻟﻰ اﻟﺸﺒﻜﺔ اﻟﺒﺤﺮﻳﻨﻴﺔ اﻟﺮاﺋﺪة‬ ‫ﺳﺘﻤﺘﺎع ﺑﺨﺪﻣﺎﺗﻨﺎ اﻟﻤﺘﻤﻴﺰة‬1‫ن ﻳﻤﻜﻨﻚ اﻟﺤﻔﺎظ ﻋﻠﻰ رﻗﻤﻚ اﻟﻤﻔﻀﻞ و ا‬A‫ا‬ :‫و ﻋﺮوﺿﻨﺎ اﻟﺨﺎﺻﺔ‬

‫ﻧﺠﻤﻌﻜﻢ ﺗﺤﺖ راﻳﺔ اﻟﻮﻃﻦ‬

‫ﻋﺮوض اﻟﺪﻓﻊ اﻟﺸﻬﺮي وﺳﻤﺴﻢ‬ ‫ دﻧﺎﻧﻴﺮ‬4 ‫ﻣﻜﺎﻟﻤﺎت ﻏﻴﺮ ﻣﺤﺪودة ﻋﻠﻰ ﺷﺒﻜﺔ ﺑﺘﻠﻜﻮ )اﻟﺨﻂ اﻟﺜﺎﺑﺖ واﻟﻤﻮﺑﺎﻳﻞ(ﺑـ‬ 4554 ‫“ إﻟﻰ‬A4” ‫ أرﺳﻞ‬،F‫ﺷﻬﺮﻳ‬

‫ﺛﻼﺛﻮن ﻋﺎﻣ ًﺎ ﻓﻲ ﺑﺘﻠﻜﻮ ﻧﻌﻤﻞ ﻟﺘﺒﻘﻰ اﻟﺒﺤﺮﻳﻦ‬ ‫ وﻧﺠﻤﻊ ﺷﻤﻞ‬،‫ ﻟﻨﻌﻠﻲ ﺷﺄﻧﻬﺎ‬،‫ﻋﻠﻰ ﺗﻮاﺻﻞ‬ .‫ وﻧﻌﺰز ﻣﻦ ﻗﺪراﺗﻬﺎ ﻓﻲ ﻣﺠﺎل اﻻﺗﺼﺎﻻت‬،‫أﻫﻠﻬﺎ‬ ‫واﻟﻴﻮم أﺻﺒﺢ ﺑﺎﺳﺘﻄﺎﻋﺘﻚ أن ﺗﺒﻘﻰ ﻋﻠﻰ‬ ‫ ﻧﻜﺒﺮ ﺑﻚ‬.‫ﺣﺒﺔ‬Y‫ﻫﻞ وا‬Y‫ﺗﻮاﺻﻞ داﺋﻢ ﻣﻊ ا‬ .‫وﻧﺤﺘﻔﻞ ﻣﻌﻚ‬

BlackBerry® smartphone ‫ﻋﺮوض‬ ‫ و اﺳﺘﺨﺪام ﻏﻴﺮ‬BlackBerry® smartphone ‫ ﺟﻬﺎز‬F‫ ﻣﺠﺎﻧ‬:‫ﻟﺒﺎﻗﺔ اﻟﺪﻓﻊ اﻟﺸﻬﺮي‬ 15‫ﺿﺎﻓﺔ اﻟﻰ ﻣﻜﺎﻟﻤﺎت و رﺳﺎﺋﻞ ﻧﺼﻴﺔ ﻣﺠﺎﻧﻴﺔ ﻋﻠﻰ ﺟﻤﻴﻊ اﻟﺸﺒﻜﺎت ﺑـ‬R‫ﻣﺤﺪود ﺑﺎ‬ ‫دﻳﻨﺎر ﻓﻘﻂ‬

‫ ﻣﻊ اﺷﺘﺮاك ﻟﻤﺪة ﻋﺎم‬BlackBerry® smartphone ‫ﻣﺠﺎﻧ ًﺎ ﺟﻬﺎز‬:‫ﻟﺒﺎﻗﺔ ﺳﻤﺴﻢ‬ ‫ دﻳﻨﺎر ﻓﻘﻂ‬100 ‫ ﺑـ‬BlackBerry® ‫ﻓﻲ ﺧﺪﻣﺔ‬ !‫و اﻟﻤﺰﻳﺪ اﻟﻤﺰﻳﺪ ﻣﻦ اﻟﻤﻔﺎﺟﺌﺎت ﻗﺮﻳﺒ ًﺎ‬ .‫ﻟﻠﻤﺰﻳﺪ ﻣﻦ اﻟﻤﻌﻠﻮﻣﺎت ﺗﻔﻀﻞ ﺑﺰﻳﺎرة أﺣﺪ ﻓﺮوع ﺑﺘﻠﻜﻮ‬ . ‫ﺣﻜﺎم‬S‫ ﺗﻄﺒﻖ اﻟﺸﺮوط و ا‬.‫اﻟﻌﺮض ﻣﺤﺪود‬

batelco.com

Join Bahrain’s leading network

‫ﻧﻌﻤﻞ ﻟﺘﺒﻘﻰ اﻟﺒﺤﺮﻳﻦ ﻋﻠﻰ ﺗﻮاﺻﻞ‬

Now you can keep your preferred mobile number and enjoy our great services and special offers:

،‫ﺛﻼﺛﻮن ﻋﺎﻣ ًﺎ ﻓﻲ ﺑﺘﻠﻜﻮ ﻧﻌﻤﻞ ﻟﺘﺒﻘﻰ اﻟﺒﺤﺮﻳﻦ ﻋﻠﻰ ﺗﻮاﺻﻞ‬ ‫ وﻧﻌﺰز ﻣﻦ ﻗﺪراﺗﻬﺎ ﻓﻲ‬،‫ وﻧﺠﻤﻊ ﺷﻤﻞ أﻫﻠﻬﺎ‬،‫ﻟﻨﻌﻠﻲ ﺷﺄﻧﻬﺎ‬ ‫ واﻟﻴﻮم أﺻﺒﺢ ﺑﺎﺳﺘﻄﺎﻋﺘﻚ أن ﺗﺒﻘﻰ ﻋﻠﻰ‬.‫ﻣﺠﺎل اﻻﺗﺼﺎﻻت‬ .‫ ﻧﻜﺒﺮ ﺑﻚ وﻧﺤﺘﻔﻞ ﻣﻌﻚ‬.‫ﺣﺒﺔ‬Z‫ﻫﻞ وا‬Z‫ﺗﻮاﺻﻞ داﺋﻢ ﻣﻊ ا‬

Mobile postpaid & SimSim offers Lec`d`k\[cfZXcZXccjkfXcc9Xk\cZfeldY\ijdfY`c\Xe[Ôo\[ ]fifecp BD4 per month. Send “A4” to 4554 Batelco exclusive offers for BlackBerry® smartphone For Postpaid: Free BlackBerry® smartphone with unlimited data usage, free minutes to all networks and free SMS for only BD15 per month For SimSim: Free BlackBerry® smartphone with 1 year BlackBerry® service for only BD100 Much more to come! For more information please visit any Batelco Retail Shop. Limited offer. Terms and conditions apply

BlackBerry®, RIM®, Research In Motion® and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. Used under license from Research In Motion Limited.

batelco.com

batelco.com


BRANDING

CAMPAIGN ROLLOUT


INTERACTIVE


FACEBOOK APPS - QUIZ & WIN ALL RIGHTS RESERVED © 2010. O2 NETWORK. PRIVATE & CONFIDENTIAL


ETISALAT CASE STUDY BARCELONA WORLD MOBILE CONGRESS


WE BELIEVE THE KEY TO CREATIVIT Y STEMS FROM:

STRONG INSIGHTS

THE BIG IDEA

CREATIVITY

CONSISTENCY

SIMPLICITY


Our footprint covers 1/3 of the world’s population

Operations in Middle East, Asia and Africa

Operations in 18 rapidly growing markets

Over 620 roaming agreements across the world

Covering over 2 billion customers

Best Multinational in the Middle East & Africa 2010

Named Best Operator 10 times in 4 years

Operations in 18 markets

Over 35 years of experience

Advanced 3.75G network

With over 800,000 sales outlets (est.)

Named Best Wholesale Provider 4 times in 3 years

Largest 4G network in the Middle East

A talented team of over 53,000 members

Over 2,500% subscriber growth since 2005

STRONG INSIGHTS

Customer base of over 133 million


Our roots shape the future

STRONG INSIGHTS


THE BIG IDEA: GROWTH


SINGLE VISUAL FOCUS

SIMPLICITY


CONSISTENCY


STRONG INSIGHTS


THE BIG IDEA


CONSISTENCY / SIMPLICITY


THANK YOU!


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