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Intel

Ultrabook Excited Temptations Facebook Campaign


Intel Ultrabook Excited Temptations Brief

BRIEF • Generate buzz • Effective Engagement through Facebook • Create awareness among Facebook user community • Bring in organic likes(fans) to the page • Increase visitor traffic for Intel’s retail stall at the up-coming GITEX event


Intel Ultrabook Excited Temptations Goal

GOAL

Generate buzz, awareness about Ultrabook. Engage FB audiences. PLATFORM

Facebook


Intel Ultrabook Excited Temptations Our Strategy

OUR STRATEGY

ENGAGEMENTTHROUGHEXCITEMENT


Intel Ultrabook Excited Temptations Our Approach

OUR APPROACH

• Engagement campaigns that could excite users • Encourage participation by offering prizes to the participants • Earn likes for the page • Run surprise competitions during every phase of the campaign • Maintain the engagement through creative posts • Support campaigns through Facebook Ads • Post sharing from friend to friend to create a viral effect


Intel Ultrabook Excited Temptations Campaign Plan

OUR CAMPAIGN PLAN

• Ultrabook Excited Temptations - FB App • Get Ultra Excited - FB Game • Enagement Wall Posts • Facebook Engagement Ads


Intel Ultrabook Excited Temptations Results

RESULTS

• Achieved 5000 likes so far with the end of round 1 of ‘Share Your Excitement’ Competition • Increased engagement through wall posts by 200% • Increased awareness & traffic for their ‘GITEX Shopper’ event through the competition and Facebook Ads


Intel Ultrabook Excited Temptations Ultrabook Excited Temptations - Facebook App


Intel Ultrabook Excited Temptations Ultrabook Excited Temptations - App Posts


Intel Ultrabook Excited Temptations Posts


Intel Ultrabook Excited Temptations Posts


Intel Ultrabook Excited Temptations Posts


Intel Ultrabook Excited Temptations Posts


Intel Ultrabook Excited Temptations Posts


Intel Ultrabook Excited Temptations Posts


Intel Ultrabook Excited Temptations Posts


Intel Ultrabook Excited Temptations Posts


Intel Ultrabook Excited Temptations Posts


Intel Ultrabook Excited Temptations Surprises / Announcements


Intel Ultrabook Excited Temptations Results


Intel Ultrabook Excited Temptations Facebook Ads


Intel Ultrabook Excited Temptations Facebook Ads - In Action


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