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STRATEGIC AGENCY PRESENTATION

30TH ANNIVERSARY CAMPAIGN CASE STUDY O2MARKETINGCOMMUNICATIONS 2010. This document and the material contained in it is the property of O2 Marketing Communications and is given to you on the understanding that such material and the ideas, concepts and proposal expressed herein are the intellectual property of O2 Marketing Communications and protected by copyright. It is understood that you may not use this material or any part of it for any reason other than the evaluation of the document unless we have entered into a further agreement for its use. The document is provided to you in confidence, on the understanding it is not disclosed other than those of your employees who need to evaluate it.


THE CHALLENGE TO CREATE A UNIFIED CAMPAIGN TO BE USED FOR THE LAUNCH OF THE 3OTH ANNIVERSARY AND BEYOND


THE BRAND MARK


THE VISUAL EXPRESSION


THE ROLLOUT

CAMPAIGN ROLLOUT


Branding ATL BTL Interactive Ramadan Speacial Tactical Campaigns


‫اﻧﻀﻢ اﻟﻰ اﻟﺸﺒﻜﺔ اﻟﺒﺤﺮﻳﻨﻴﺔ اﻟﺮاﺋﺪة‬ ‫ﺳﺘﻤﺘﺎع ﺑﺨﺪﻣﺎﺗﻨﺎ اﻟﻤﺘﻤﻴﺰة‬1‫ن ﻳﻤﻜﻨﻚ اﻟﺤﻔﺎظ ﻋﻠﻰ رﻗﻤﻚ اﻟﻤﻔﻀﻞ و ا‬A‫ا‬ :‫و ﻋﺮوﺿﻨﺎ اﻟﺨﺎﺻﺔ‬

‫ﻧﺠﻤﻌﻜﻢ ﺗﺤﺖ راﻳﺔ اﻟﻮﻃﻦ‬

‫ﻋﺮوض اﻟﺪﻓﻊ اﻟﺸﻬﺮي وﺳﻤﺴﻢ‬ ‫ دﻧﺎﻧﻴﺮ‬4 ‫ﻣﻜﺎﻟﻤﺎت ﻏﻴﺮ ﻣﺤﺪودة ﻋﻠﻰ ﺷﺒﻜﺔ ﺑﺘﻠﻜﻮ )اﻟﺨﻂ اﻟﺜﺎﺑﺖ واﻟﻤﻮﺑﺎﻳﻞ(ﺑـ‬ 4554 ‫“ إﻟﻰ‬A4” ‫ أرﺳﻞ‬،F‫ﺷﻬﺮﻳ‬

‫ﺛﻼﺛﻮن ﻋﺎﻣ ًﺎ ﻓﻲ ﺑﺘﻠﻜﻮ ﻧﻌﻤﻞ ﻟﺘﺒﻘﻰ اﻟﺒﺤﺮﻳﻦ‬ ‫ وﻧﺠﻤﻊ ﺷﻤﻞ‬،‫ ﻟﻨﻌﻠﻲ ﺷﺄﻧﻬﺎ‬،‫ﻋﻠﻰ ﺗﻮاﺻﻞ‬ .‫ وﻧﻌﺰز ﻣﻦ ﻗﺪراﺗﻬﺎ ﻓﻲ ﻣﺠﺎل اﻻﺗﺼﺎﻻت‬،‫أﻫﻠﻬﺎ‬ ‫واﻟﻴﻮم أﺻﺒﺢ ﺑﺎﺳﺘﻄﺎﻋﺘﻚ أن ﺗﺒﻘﻰ ﻋﻠﻰ‬ ‫ ﻧﻜﺒﺮ ﺑﻚ‬.‫ﺣﺒﺔ‬Y‫ﻫﻞ وا‬Y‫ﺗﻮاﺻﻞ داﺋﻢ ﻣﻊ ا‬ .‫وﻧﺤﺘﻔﻞ ﻣﻌﻚ‬

BlackBerry® smartphone ‫ﻋﺮوض‬ ‫ و اﺳﺘﺨﺪام ﻏﻴﺮ‬BlackBerry® smartphone ‫ ﺟﻬﺎز‬F‫ ﻣﺠﺎﻧ‬:‫ﻟﺒﺎﻗﺔ اﻟﺪﻓﻊ اﻟﺸﻬﺮي‬ 15‫ﺿﺎﻓﺔ اﻟﻰ ﻣﻜﺎﻟﻤﺎت و رﺳﺎﺋﻞ ﻧﺼﻴﺔ ﻣﺠﺎﻧﻴﺔ ﻋﻠﻰ ﺟﻤﻴﻊ اﻟﺸﺒﻜﺎت ﺑـ‬R‫ﻣﺤﺪود ﺑﺎ‬ ‫دﻳﻨﺎر ﻓﻘﻂ‬

‫ ﻣﻊ اﺷﺘﺮاك ﻟﻤﺪة ﻋﺎم‬BlackBerry® smartphone ‫ﻣﺠﺎﻧ ًﺎ ﺟﻬﺎز‬:‫ﻟﺒﺎﻗﺔ ﺳﻤﺴﻢ‬ ‫ دﻳﻨﺎر ﻓﻘﻂ‬100 ‫ ﺑـ‬BlackBerry® ‫ﻓﻲ ﺧﺪﻣﺔ‬ !‫و اﻟﻤﺰﻳﺪ اﻟﻤﺰﻳﺪ ﻣﻦ اﻟﻤﻔﺎﺟﺌﺎت ﻗﺮﻳﺒ ًﺎ‬ .‫ﻟﻠﻤﺰﻳﺪ ﻣﻦ اﻟﻤﻌﻠﻮﻣﺎت ﺗﻔﻀﻞ ﺑﺰﻳﺎرة أﺣﺪ ﻓﺮوع ﺑﺘﻠﻜﻮ‬ . ‫ﺣﻜﺎم‬S‫ ﺗﻄﺒﻖ اﻟﺸﺮوط و ا‬.‫اﻟﻌﺮض ﻣﺤﺪود‬

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Join Bahrain’s leading network

‫ﻧﻌﻤﻞ ﻟﺘﺒﻘﻰ اﻟﺒﺤﺮﻳﻦ ﻋﻠﻰ ﺗﻮاﺻﻞ‬

Now you can keep your preferred mobile number and enjoy our great services and special offers:

،‫ﺛﻼﺛﻮن ﻋﺎﻣ ًﺎ ﻓﻲ ﺑﺘﻠﻜﻮ ﻧﻌﻤﻞ ﻟﺘﺒﻘﻰ اﻟﺒﺤﺮﻳﻦ ﻋﻠﻰ ﺗﻮاﺻﻞ‬ ‫ وﻧﻌﺰز ﻣﻦ ﻗﺪراﺗﻬﺎ ﻓﻲ‬،‫ وﻧﺠﻤﻊ ﺷﻤﻞ أﻫﻠﻬﺎ‬،‫ﻟﻨﻌﻠﻲ ﺷﺄﻧﻬﺎ‬ ‫ واﻟﻴﻮم أﺻﺒﺢ ﺑﺎﺳﺘﻄﺎﻋﺘﻚ أن ﺗﺒﻘﻰ ﻋﻠﻰ‬.‫ﻣﺠﺎل اﻻﺗﺼﺎﻻت‬ .‫ ﻧﻜﺒﺮ ﺑﻚ وﻧﺤﺘﻔﻞ ﻣﻌﻚ‬.‫ﺣﺒﺔ‬Z‫ﻫﻞ وا‬Z‫ﺗﻮاﺻﻞ داﺋﻢ ﻣﻊ ا‬

Mobile postpaid & SimSim offers Lec`d`k\[cfZXcZXccjkfXcc9Xk\cZfeldY\ijdfY`c\Xe[Ôo\[ ]fifecp BD4 per month. Send “A4” to 4554 Batelco exclusive offers for BlackBerry® smartphone For Postpaid: Free BlackBerry® smartphone with unlimited data usage, free minutes to all networks and free SMS for only BD15 per month For SimSim: Free BlackBerry® smartphone with 1 year BlackBerry® service for only BD100 Much more to come! For more information please visit any Batelco Retail Shop. Limited offer. Terms and conditions apply

BlackBerry®, RIM®, Research In Motion® and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. Used under license from Research In Motion Limited.

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BRANDING

CAMPAIGN ROLLOUT


INTERACTIVE


FACEBOOK APPS - QUIZ & WIN ALL RIGHTS RESERVED © 2010. O2 NETWORK. PRIVATE & CONFIDENTIAL


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