The one for you
Sotheby’s International Realty ® in New Zealand
Established in 1976, Sotheby’s International Realty® has become the world’s leading premium residential real estate brokerage.
Many people will also associate our name with its prestigious foundation brand, the centuries-old Sotheby’s auction house that is still going from strength-to-strength around the world.
The illustrious Sotheby’s cachet gives our vendors the bestin-class exposure they deserve and assures buyers they are working with a globally-trusted partner.
Mark Harris and Julian Brown established New Zealand Sotheby’s International Realty (NZSIR) in 2005. They opened the first office in Queenstown and have since developed a network of offices across the country.
At New Zealand Sotheby’s International Realty, the word ‘premium’ isn’t just about value, it’s about your experience. Whatever the location, style or view of your property, we will present it to the market better than any other agency can, giving you every opportunity to achieve a premium selling price.
Legacy of excellence
These accolades reflect the ongoing dedication of our teams to pursue outstanding results for our clients nationwide, and cement our position as one of New Zealand’s most influential real estate companies.
MARK HARRIS & JULIAN BROWN, CO-FOUNDERS AND MANAGING DIRECTORS, NZSIR
Charlotte Laming
Charlotte is a long-time local of Wanaka, bringing with her a deep understanding and appreciation of the Wanaka and Central Otago regions. Her warm, outgoing personality enables her to build strong and lasting connections—whether with friends, or clients.
A strong communicator, Charlotte excels in building rapport and conveying her marketing and social media expertise with clarity and confidence. Her background in retail sales, administration, and marketing has equipped her with the skills to manage seamless campaigns, ensuring her clients enjoy a smooth and successful experience throughout the sales process.
Outside of work, Charlotte enjoys snow skiing, water skiing, and spending quality time with family and friends. Her genuine ability to connect with people is a key strength and a cornerstone of her success as a consultant.
CHARLOTTE LAMING
+64 27 432 1707
charlotte.laming@nzsir.com
Support team
MARK HARRIS MANAGING DIRECTOR & FOUNDER
HENRY COCHRANE BRANCH MANAGER
NINA PENNYCUICK ADMINISTRATOR
CHARLOTTE LAMING
SALES ASSOCIATE WANAKA
JULIAN BROWN MANAGING DIRECTOR & FOUNDER
FIONA FLANAGAN
BUSINESS PERFORMANCE MANAGER
BREDA GREGAN
LEAD MARKETING EXECUTIVE
CLODAGH HALL
CHIEF OPERATING OFFICER
LYN BEERE NATIONAL COMPLIANCE MANAGER
DAMIA TAUFIK
GRAPHIC DESIGNER
LOCAL RESULTS
$2+ Billion
NATIONWIDE SALES 2024
27
OFFICES
AUCKLAND: PONSONBY REMUERA
EASTERN BAYS
SOUTH EAST NORTH SHORE
NORTHLAND
WAIHEKE ISLAND
HAMILTON
CAMBRIDGE TAUPO
ROTORUA
HAVELOCK NORTH
PALMERSTON NORTH
MASTERTON
KAPITI HUTT VALLEY
NELSON
GREYTOWN
WELLINGTON
MARLBOROUGH
AGENTS
220+ 85+
SUPPORT STAFF
WANAKA ARROWTOWN
CHRISTCHURCH QUEENSTOWN
NAPIER: NAPIER CITY TARADALE AHURIRI
Superior data drives exceptional results
The backbone of a successful agency is the quality and depth of its database. The more quality clients you have the more enquiry and interest can be generated in a property, which drives up the end value.
At NZSIR we have been building our database since 2003 to what is now over 200,000 high quality clientele from around the Southern Lakes, New Zealand, Australia and the world.
A CULTURE OF COLLABORATIVE TEAM WORK
With 42 high calibre agents in our Queenstown, Arrowtown and Wanaka offices, including many of the region’s most experienced top performers, you have the benefit of your property being exposed to each of these agent’s database contacts. This directly assists in driving more buyers to your property. More buyers competing for your property leads to the best possible sales outcome - your benefit from choosing a high performing team of collaborative experts. This is why 37% of our sales are done by a team member other than the listing agent.
This combination of an industry leading database, a team of exceptional professionals, and the world’s best real estate marketing and referral network, is why we have the largest market share in residential sales above $1.75M and have set the most residential records in the region - and across New Zealand.
200,000+ 37% $1.75M+
NZSIR DATABASE
No one can draw more eyes to your listing
Our marketing expertise gives your property a powerful advantage in the competitive real estate market. Our command of the traditional promotional channels such as print media, promotional flyers and property signage lead the industry.
This is matched by our mastery of promoting your property in the digital space - online display advertising, property eBooks, video, and virtual tours.
Combined with our real estate website partnershipsTrade Me, OneRoof, realestate.co.nz and homes.co.nzyou can be sure that your property marketing is targeted, compelling and effective.
Our reach brings the world to your home
ONLINE EXPERTISE
Our website offers an immersive digital experience for today’s real estate consumers, with state-of-the-art technology and website best practice. This is where your home will get the attention it deserves.
IN 2024, NZSOTHEBYSREALTY.COM REPORTED:
2.7M 2.74M VISITS - APPROX. 225,000 VISITS EACH MONTH
PROPERTY PAGE VIEWS
Our connections become your connections
SOCIAL MEDIA
We craft compelling social media content for our national channels and to date have achieved over 18M impressions via our mix of digital and social marketing. We have strong engagement from our online community with over 340,000 direct engagements in the past 12 months. Add to this our agent network of over 200+ social media channels and our message reaches an impressive audience of highly relevant and engaged individuals.
National Exhibition Gallery
WELCOME TO OUR FLAGSHIP REAL ESTATE EXHIBITION SPACE.
Our National Exhibition Gallery (NEG) is a premium multi-use space designed to create a unique buyer experience, where we weave together immersive digital experiences and luxury personalised service to host buyers in style.
Delivering one of the largest buyer pools in the country, this is an unprecedented and exclusive opportunity to achieve maximum exposure for your property.
LOCATION
The Gallery’s home is in Britomart where the city’s brightest business leaders, influencers and marketleading businesses come together in a vibrant precinct at the centre of waterfront Auckland.
We sit alongside some of New Zealand’s premium shopping and dining brands such as Tiffany, Karen Walker, Amano, Chanel, Ebisu, The Brit and many more - this is the best place to showcase your property.
CONCIERGE
The space is hosted by our Gallery Concierge who provides a 5-star support service for clients and guests and is available to schedule meetings, greet guests and provide support and refreshments during the visit.
RESIDENTIAL FEATURE PROPERTY PACKAGE
• Feature your exclusively listed, residential property on our external video wall and entrance screen for 30 days
• Your property’s video will be in rotation. Your video will feature for over 12 seconds with over 100 views per day
DISCERNING READERS ARE WITH US TOO
Published five times a year, Property Style is our national lifestyle and property magazine. Each issue features an engaging range of content showcasing high profile influential New Zealand creatives and entrepreneurs, as well as the very best nationwide properties.
This combination of carefully curated content backed by New Zealand’s premier real estate company and distribution across all channels to our exclusive clients, gives you unprecedented access to the most desirable audience for your property.
Exclusive residential property listings receive a quarter page ad, free of charge.*
EBOOK
The eBook link is sent to NZSIR’s qualified client database of over 200,000, promoted to NZSIR’s social media audience of over 28,850+, and linked on every single email sent by the NZSIR team.
PROPERTY STYLE 2025 SCHEDULE
75,000
What have we done for sellers lately?
RECORD AND SIGNIFICANT SALES
We stay true to our mantra of achieving premium results by applying the very best marketing initiatives. Whether you’re selling a multi-million-dollar home or a holiday bach, our campaigns are designed to lift the profile and perception of quality of your property, achieving the best possible result for you. As a result we have achieved some of the best residential sales records in New Zealand.
• In 2024 we had the top three residential sales prices in New Zealand
• Queenstown residential sales record 2023
• New Zealand’s highest residential sale 2022
• In 2021 we sold four of the top five residential sales in New Zealand
• New Zealand’s highest residential sale 2020
• New Zealand lifestyle property sales record 2019
• Auckland residential sales record 2019
• Hawke’s Bay residential sales record 2019
• New Zealand residential apartment sales record 2018
JACK'S POINT, QUEENSTOWN
GLENDHU BAY, WANAKA
LAKE HAYES, QUEENSTOWN
PARK STREET, QUEENSTOWN
Your international advantage
Sotheby’s is more than just our name
A UNIQUE COLLABORATION
Over the last two centuries, Sotheby’s auction house has built an iconic brand with unparalleled prestige. Today, we are all one brand with the same elevated standards and exemplary service. We harness the global power of the Sotheby’s name and its proprietary database of over 700,000 clients to create unique opportunities and introduce your property to the most qualified buyers all around the world. The properties represented by our network are exclusively promoted to the affluent clients of Sotheby’s auction house through events, signature publications, digital newsletters and The Collection program, which showcases a curation of notable and private listings.
GLOBAL SALES 2024
Truly global
OUR CONNECTIONS ARE YOUR ADVANTAGE
Existing high net worth international clients in New Zealand are often referring us to friends, colleagues and family offices around the world. The relationships these high net worth individuals have with each other is built on trust, discretion and effectiveness. Our colleagues in San Francisco, New York and London deal with some of the wealthiest people in the world and when those clients are interested in New Zealand, they are referred directly to New Zealand Sotheby’s International Realty.
Unrivalled Asia Pacifi c connections
A NETWORK LIKE NO OTHER
The relationships we have with our APAC offices is particularly strong. We are regularly conducting international presentations into these markets via our APAC offices and their valued databases. Most recently, our affiliate offices in Sydney, Brisbane, Gold Coast, Hong Kong, Shanghai and Los Angeles have been providing our exclusive properties in New Zealand with nigh net worth buyer clientele. This relationship has resulted in global referred sales across our network of NZD$8billion in 2024 and is a direct result of the Sotheby’s International Realty® brand being known and trusted by high net worth clientele in these markets.
This is something no other residential real estate agency in New Zealand can provide to vendors.
Our world is yours
Sotheby’s International Realty® is the only truly global luxury real estate brand with over 26,100 Sales Associates working in more than 1,000 local offices across 84 countries and territories. Our brand’s white glove referral program is a key differentiator, allowing network members to connect millions of buyers and sellers on a truly global scale. Your exclusive listing with NZSIR will also ‘cascade’ onto 21 industry leading Sotheby’s International Realty™ affiliate websites around the world, maximising international exposure and reaching highly-qualified global clients through exclusive channels, at no additional cost.
26,100
1,100+
ONLINE EXPERTISE
Our global website sothebysrealty.com attracts over 4 million visitors each month, immersing them in your home through rich content such as high-resolution photography, ultra-high-definition videos and virtual reality tours.
Listings from around the globe can be accessed seamlessly on any device.
The rich and relevant content enables our global website to achieve the best ranking positions in search engines like Google, maximising the chances for a buyer to find your home.
OUR CONNECTIONS BECOME YOUR CONNECTIONS
The Sotheby’s International Realty® brand creates exclusive content on multiple social media platforms and engages with more than a million followers each day.
Our award-winning YouTube channel has more subscribers than any other real estate brand.
OUR REPUTATION IS YOUR ADVANTAGE
Our press office fosters relationships with leading media outlets who send buyers to our website and your property.
We are the most profiled luxury real estate brand in the news.
GLOBAL MEDIA PARTNERS DRIVE TRAFFIC TO YOUR LISTING
The exposure and worldwide reach of our listings sets us apart. Our global media partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites.
When you list with us your property is showcased globally on sothebysrealty.com and syndicated to a number of international media powerhouses such as The Wall Street Journal, Financial Times and Luxury Estate, to name a few.
With our unparalleled international connections, we are the most likely New Zealand-based real estate company to reach international buyers orexpats looking to return home.
Thank you
Thank you for considering New Zealand Sotheby’s International Realty for the sale of your property. We know you are in safe hands with our exceptional agents.
We are committed to delivering premium service and premium results. Our 20 years in the New Zealand market and consistent record beating sales are a testament to that. When you partner with us you get the benefit of working with the very best real estate professionals whose commitment to getting you a superior result is second to none.
Local expertise. A national network. Global reach. Premium experience. We tailor our service to the distinctive qualities of your home. Because every property is 1 of 1 - just like you, just like us. The team here at New Zealand Sotheby’s International Realty are looking forward to working with you to sell your property.
Kind Regards
Mark Harris and Julian Brown Co-Founders and Managing Directors New Zealand Sotheby’s International Realty