Business smarts
4 WAYS TO GET GOOGLE WORKING FOR YOU As most customers now search for a plumber online, make sure you’re using Google to its full potential to get yourself seen. AUTHOR: ANTONY YOUNG, THE DIGITAL CAFÉ
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64 COST-EFFECTIVE MARKETING
66 TAX DEDUCTIONS FOR MEAL EXPENSES
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arketing your business doesn’t have to cost a lot. There are plenty of ways you can get more customers without spending a cent. In this article, we’ll look at four things you can do in the Google space to ensure you’re getting maximum online visibility and profile. As with any marketing efforts, before you start, ask yourself what you want to achieve, who you want to reach, how long you want to advertise and how much you can afford— plus how you will measure the results.
1. Google My Business Make your business easy for customers to find online by setting up a free Google My Business listing. You’ll need to sign up your business at google.com/business. Then add your business to Google Search and Google Maps, and add information like opening hours, website address, photos, and services offered.
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nzplumber
How a Google My Business search appears on mobile view.
