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NZ Manufacturer February 2012

OPPORTUNITY HAMILTON Tentmaker takes it to next level with RBP Waikato A

Instead of wondering when your next vacation is, you ought to set up a life you don’t need to escape from. – Seth Godin

Matamata tentmaker’s dream of helping the world with his humanitarian housing is closer to reality thanks to Regional Business Partner (RBP) Waikato. LTL Covers owner Lindsay Tasker has developed SeekaShelter tent prototype to use as emergency housing in the wake of natural disasters. Born of LTL’s successful CalfChalet shelter product, Lindsay and his wife and business partner Ellen are working with RBP towards distributing the housing product to governments around the globe. The Tasker’s SeekaShelter product is a 3m by 3.6m half-round tent assembled using a patented flexible join system and light-weight steel-based framing covered with double-skinned polyethylene. The quickly-assembled shelter system has been tested in 120km winds and can house up to eight people. “The next step in the journey is to have it tested by international aid agencies like the Red Cross. Regional Business Partner is helping me get it to that stage,” Lindsay said “RBP has helped me give my business vision a solid foundation.

available throughout the region. Lindsay’s goal is for global governments to stockpile the tents – about 70 per shipping container – to use in the wake of natural disaster. “This business is about much more than making money. As a Christian it is important for me to work towards making the world a better place and that is my vision,” he said. “Finding out about the support available, like RBP and James and Wells patent attorneys has been invaluable.” Lindsay bought the Kaitaia-based tent business after a camping trip in 1998 and relocated it to Matamata. The business, originally manufacturing tents, turned over $50,000 in the first year since

It has equipped me with the things I need to work towards to take the business to the next level.” RBP provides governmentfunded business support throughout Waikato and is managed by Opportunity Hamilton and Waikato Innovation Park. The free service is

There is a brand new service coming soon that will help any manufacturer to  Create an unfair sales advantage without cutting prices  Unlock hidden profit opportunities in their business worth thousands of dollars a month  Attract ideal new manufacturing clients who are not price shoppers  Boost sales and profits without working harder  Have a lot more fun and enjoyment in their manufacturing business  and much, much more

The new service is called – ‘The Manufacturer’s Success Connection’ and you’ll hear all about it in the next issue of NZ Manufacturers’ magazine. Watch this space...

The SeekaShelter humanitarian housing tent prototype.

Lifesaver for print business

Robyn Robertson of Regional Business Partner Waikato and Matamata tentmaker Lindsay Tasker.

An important message to any manufacturer that wants new sales and higher profits without slashing prices and working harder...

growing to $250,000 per annum with the help of new silage and calf shelter products. The Calf-Chalet, retailing for $1900+gst, has hit the right note with farmers with 20 units snapped up at last year’s Fieldays. nextSTEP E:

Sheryl and Dale Ertel credit Regional Business Partner Waikato with saving their business.


inding the right business support has been a lifesaver for Matamata printers Dale and Sheryl Ertel. The couple bought Tainui Press Design and Print in 1998 with plenty of passion and industry knowledge but little business management experience. Dale had managed the commercial print department of the Matamata Chronicle, formerly aligned with the 80-year-old Tainui Press, while Sheryl worked as a dressmaker. They both saw the potential of the business but outdated equipment meant they struggled with growing demand. “The biggest issue was that we couldn’t meet deadlines. To be quite honest it was tough and that’s when we knew we needed help,” Dale said. Dale approached Regional Business Partner Waikato for support and, along with a commitment to major investment in new equipment, he credits the programme with enabling the future of his business. “Regional Business Partners has been a lifesaver. It has given us insight and support we have not found anywhere else. It’s helped us identify our strengths and weaknesses and put the systems in place to deal with them,” Dale said. Tainui Press Design and Print’s

turnover has grown “exponentially” from the budgeted $23,000 a month when the Ertel’s bought the business. They are continuing to work with a RBP service provider to further expand the business throughout the region. “Our biggest strength is that we are a locally-based family business. We are very proud of that. It means we can offer the customer service that Waikato people appreciate.” Dale and Sheryl are actively encouraging other business owners to seek support through RBP, delivered through Waikato and managed by Opportunity Hamilton and Waikato Innovation Park. “It really helps keep you focused and gives you the extra push you need. It has helped us keep our vision alive,” Dale said. RBP Waikato manager Opportunity Hamilton has distributed tens of thousands of dollars towards business training throughout the region with copartner Waikato Innovation Park distributing more than $9.5m in technology and development funding. Tainui Press Design and Print offers a wide range of printing services to small and medium businesses throughout the region from advertising design and business stationery to brochures and posters.

NZ Manufacturer February 2012  

NZ Manufacturer February 2012

NZ Manufacturer February 2012  

NZ Manufacturer February 2012