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NZ Manufacturer February 2012


THE ROAD TO EMEX 2012 EMEX 2012 showcases the new

To be successful, you have to have your heart in your business, and your business in your heart. – Sr. Thomas Watson


isitors to EMEX 2012 will not only get handson with the latest in engineering, electronics and manufacturing, but also get a glimpse into the future, thanks to the presence this year of eight top New Zealand universities.

Dr Luke Krieg

Dr Luke Krieg of AUT says that the universities will show everything from product design

to non-tech. “We’ll be making this as exciting as we can with a wide range of technologies and expertise on show. We’re also arranging a fascinating programme of speakers from research and industry. Whether it’s micro-machining, friction stir welding, wireless power transfer or anything else, you’ll see the leading edge at our EMEX 2012 space.”

Rob Lavender

The successful event’s sales manager, Rob Lavender, says EMEX 2012 is industry’s key event

for manufacturing businesses, with thousands of professionals gathering over the three days in May. “Auckland’s ASB Showgrounds will again be the only place to be 1-3 May. EMEX offers exhibitors and visitors alike fantastic return on their time and money investment. That’s why more than 150 key industry suppliers exhibit and approximately 4000 people visit. It’s also why it’s endorsed by IPENZ and HERA. “Among the dozens of organisations already confirmed are industry groups New Zealand Heavy Engineering Research Association (HERA) and Metals New Zealand Incorporated. Also at EMEX this year will be worldleading machine tool manufacturers DMG/MORI SEIKI, Road Runner Manufacturing – known for their Precision Abrasive Waterjet Systems, and the New Zealand German Business Association Pavilion.” Leading motor vehicle manufacturer Ford will run a number of show-only promotions before and after the event, giving

visitors a genuine reason to buy. Chris Masterson, national marketing manager at Ford says, “It’s an exclusive business target audience and one that we just had to jump at – and we are the first major vehicle brand to partner with XPO in this B2B exhibition space. “Our vehicles are a great value match for specific business sectors looking at fleet or even personal needs. This is a fantastic new marketing launch pad.” Ford will be giving away a brand new Ford Transit worth more than $50,000 to one lucky EMEX visitor. Visitors will be able to enter the draw on Ford’s stand in Hall 3.” Rob Lavender says that remaining space at EMEX 2012 is filling fast, and suggests that businesses wanting to get face-to-face with thousands of engineering, machinery and electronics professionals should act now. There’s more information at, and industry professionals wanting to visit EMEX can also find details there on how to register and get free entry.

will receive a report, including contact details of interested partners. “This is a good and safe way to test the market without spending big money. “ It gives the Germans the possibility of building potential business relationships throughout New Zealand. The NZGBA is the official representative of the German Chamber of Trade and Commerce. It is uniquely positioned to help both New Zealand and German businesses and individuals through an increasingly competitive global market environment. Since its foundation in 1983 the NZGBA has become an important partner in fostering bilateral trade between Germany and New Zealand. “Our vision is for the New Zealand German trade relationship to be a healthy growing one “describes Monique Surges. The NZGBA is committed to providing a good solid support basis for companies, facilitating worthwhile trading opportunities and providing the necessary information for companies to further their business. “There is a stable trading relationship between New Zealand & German companies. German product is of the highest quality and has a place in the New Zealand market“, says Surges. A trade fair such as the increasingly popular EMEX, will be one of the best opportunities to get the business

relationship of the two countries closer. The event’s sales manager, Rob Lavender, says the feedback in 2010 was fantastic. “EMEX 2010 was alive, exciting and simply a buzz. People were saying it really was a world-class event. Feedback from exhibitors and visitors proves that EMEX is New Zealand’s leading showcase for products and processes in the manufacturing, electronics and machine tool sector. Nearly 30% of the floor space was already rebooked in the first week after the show 2010.” 3,994 visitors attended EMEX 2010. 92% of these hold direct authority for purchasing and saw something they were most likely to buy after the exhibition. nextSTEP Visit:

Up close and personal with German products


isitors to EMEX 2012 have the opportunity to get face-to-face with German engineering, machinery and electronics professionals. Products and services ‘Made in Germany’ will be showcased at the New Zealand German Business Association Pavilion. “After successfully having organised a couple of joint pavilions at other shows we feel it’s about time to bring quality German products to this key event for manufacturing businesses“, says Monique Surges, CEO of the NZGBA. More than 150 key industry suppliers will exhibit and approx. 4,000 people will visit the ASB Showgrounds from 1-3 May. Amongst the exhibitors at the German pavilion are Wuerth NZ, suppliers of fitting and assembly products, HYDAC NZ, manufacturer of hydraulic equipment, and cleaning solution provider Karcher Ltd. Also participating are IFM Efector, supplier of electronic equipment, and Direct Control, a solution provider for integrated building and automation security. Janitza electronics, a leading global manufacturer of digital integrated measuring equipment, and automation technology company Pilz NZ Ltd. are part of it as well. “We predominantly present German products on the stand and have therefore required that at least

NZGBA staff member Oliver Rube (pictured) and Kathrin Reichel help German manufacturers to market their products in New Zealand.

80% of products displayed must be German“, says Surges. “At the moment we have seven confirmed participants and more who are seriously interested. The preparations are in full swing“, says Oliver Rube, responsible for marketing and business development at the association. The joint stand features an area of nearly 200 square metres and occupies a great location in the hall. German companies, who are not able to attend, have the possibility to introduce their company through catalogues and other media. “The benefits are obvious“, says Rube, “we present the company’s brochures, catalogues and flyers under the brand “Made in Germany”. After the trade fair has finished the participating companies

Kathrin Reichel

NZ Manufacturer February 2012  

NZ Manufacturer February 2012

NZ Manufacturer February 2012  

NZ Manufacturer February 2012