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MEDIA KIT 2021

BACKING FARMERS

Learn, grow, excel

WORK HARD, PLAY HARDER

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2021

1


LET US DELIVER

VALUE

NZ Farm Life Media is the proud publisher of two farming titles, Country-Wide and New Zealand Dairy Exporter. Our company was formed in October 2016 to inject new life into both titles and take over the Young Country brand to nurture more of our nation’s future farmers and agribusiness professionals. We’re passionate about farming and proud of what it provides to the nation’s economy. Our mission is to deliver value to readers and advertisers. Our content is focused behind the farm gate where we aim to provide farm owners and their staff with the best information to help them farm smarter. We offer a depth of reporting that is unrivalled. Our focus is on reducing the risks that farmers face in delivering the result they want from their toil and investment. Of course, we showcase the best of farming and show how farmers have some fun as well.

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NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2021


6242

AVERAGE NET CIRCULATION*

70

91

SERIOUS FARMERS

%

SCALE

OF SUBSCRIBERS FARM OVER 200HA (29% FARM OVER 600HA)

83 69

%

76

DECISION MAKERS

50

NO WASTAGE

%

ARE EITHER OWNERS OR OWNER OPERATORS

(96% MAKE FINANCIAL DECISIONS)

BIGGER SCALE

%

92

GENERATE INCOME OVER $450,000 EACH YEAR (17% MAKE OVER $1M)

CONTENT VALUE

%

RATE COUNTRY-WIDE CONTENT AS INDEPENDENT AND USEFUL TO RUN THEIR BUSINESS (89% SAY IT TRIGGERS NEW IDEAS)

SHEEP-BEEF UNITS IN NZ: 13,500

OF SUBSCRIBERS FARM MORE THAN 71HA

DAIRY FOCUSED

OF SUBSCRIBERS FARM SHEEP & BEEF

%

%

91

LIVESTOCK FARMERS

%

9032

AVERAGE NET CIRCULATION*

NEW ZEA LAND

95

OF SUBSCRIBERS FARM DAIRY STOCK

ARE EITHER OWNERS OR MANAGERS (97% MAKE FINANCIAL DECISIONS)

BIG OPERATORS

$

%

93

GENERATE INCOME OVER $250,000 (55% RUN OVER 150HA)

TRUSTED CONTENT

%

TRUST NZ DAIRY EXPORTER CONTENT AND SAY IT’S USEFUL TO RUN THEIR BUSINESS

DAIRY UNITS IN NZ: 10,800

*Audited by Audit Bureau of Circulation

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MEDIA KIT2021

5

Country-Wide advertising

8

NZ Dairy Exporter advertising Production specs

11

Specs and casual rates

12

E-Newsletter specs

13

Young Country advertising

14

Innovations

15

MY GUARANTEE “I offer my personal guarantee to you

as an advertiser or subscriber to one of

our magazines. If you are not completely satisfied with the way our team handle your advertising booking, then I will

guarantee to put it right for you. If you’re

a subscriber, and you are not completely satisfied with your magazine, then I’ll pay back your subscription - in full!”

Tony Leggett, Publisher


BACKING FARMERS 5


BACKING FARMERS

INFORMATION TO IMPROVE FARM PERFORMANCE Country-Wide readers are progressive drystock and arable farmers with a focus on the sheep, beef, deer and arable sectors. Subscribers to Country-Wide are focused on investing back into their farm business. The information published in Country-Wide is what gives them the edge.

Country-Wide focuses on real farm management information, from the latest science and technology developments to the best onfarm practice stories to inspire and inform. Country-Wide is for farmers who want to get ahead. They apply what they learn in Country-Wide to improve farm performance, productivity and profitability.

SPECIAL EDITIONS

“

We always make time to read Country-Wide. We get a heap of mail, mostly unaddressed, but Country-Wide is our go-to publication of choice for on-farm information and ideas that we can apply to our own business.

- George and Luce Williams 6

“

Young Country shares stories of young people building fantastic careers in the rural sector. Inspiring the next generation of agri-business leaders, a dedicated Young Country section appears in Country-Wide magazine.

Country-Wide Beef - Delivered in May to coincide with the bull sale season, includes a beef breeder directory and a bull sale calendar. Delivered to all NZ beef farmers. Total circulation: 14,000

Country-Wide Sheep - Delivered in October to coincide with the ram sale season, includes a comprehensive breeder directory. Country-Wide Sheep goes to all NZ sheep farmers. Total circulation: 14,000 Country-Wide Crop & Forage - Delivered in September just as farmers are considering their annual crops and forage decisions. This issue reaches 6500 farms including every Foundation for Arable Research levy payer and every Rural Contractors Association member, thanks to our long-standing partnership with both organisations. Total circulation: 6500 The Deer Farmer - Six issues each year carry a dedicated section on deer farming. See page 7 for details. NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2021


2021 DEADLINES Material deadline Publication date

On sale date

Booking deadline 5pm

January

December 21, 2020

February*

(Including bound inserts or inserts we are to print)

Inserts to printer deadline

5pm

(This is for supplied inserts only)

November 25, 2020

November 27, 2020

December 4, 2020

February 1

January 6

January 8

January 15

March

March 2

February 3

February 5

February 15

April*

March 29

March 3

March 5

March 12

May - Beef 2021**

May 3

April 6

April 8

April 15

June*

May 31

May 5

May 7

May 14

July

June 28

June 1

June 3

June 11

August*

July 26

June 30

July 1

July 9

September - Crop & Forage 2021**

August 30

August 4

August 6

August 13

October - Sheep 2021**

September 27

September 1

September 3

September 10

November*

November 1

October 5

October 7

October 14

December*

November 29

November 3

November 5

November 12

January 2021

December 20

November 24

November 26

December 3

New Zealand’s only category specialist publication for red meat and arable.

* The Deer Farmer ** Extended reach issue

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2021

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E-Newsletter 2020 Stats

OPEN RATES

69

%

AVERAGE

5261

E-NEWSLETTER Sent weekly on Fridays to databases of our print and digital magazine subscribers plus anyone who has registered online. The e-newsletters contain latest industry news, articles from recent magazines and occasionally extra content such as videos or podcasts.

LEADERBOARD POSIT

ION

LEADERBOARD OR MREC POSITIONS

Choose the Leaderboard or MRec and your brand/product messaging will be included in all e-newsletters sent in the calendar month. Price: $1980/month/position.

MREC POSITION

SPONSORED CONTENT POSITIONS

Available to purchase on an per email basis - pick any week of the month to suit your business marketing needs or a specific product launch. Limited to one sponsored content message per email. Price per insertion $875 •

DATABASE NUMBERS

All positions are subject to availability. Booking deadline is the last Wednesday of the month prior. Material deadline is the last Friday of the month prior. All rates include full colour, are commission-bearing and exclude GST. Offer available for September 1 - December 31, 2020. All advertisements that have 50% or more editorial of the total ad size, must have the words ‘Advertorial’, ‘Advertisement’, or, ‘Content supplied by (your business name)’ on top of the ad and copy must be in a different font from magazine body copy.

MATERIAL FORMATTING

.50

CTR % AVERAGE

ADVERTISING

Statistics are accurate as at August 01, 2020 and are taken from our Mailchimp campaign reporting. Averages are taken from emails sent between Jan-Jun 2020.

8

Specs: • Banner: 760px x 120px • MREC: 300px x 250px • Sponsored Content: Maximum 800px wide plus 150 words • JPEG or GIF image or PNG format only • No larger than 100kb

Note: Not all email providers support .gif animations or video therefore ensure all important messaging appears on the first frame.

Talk to your partnership manager for advertising opportunities in our e-Newsletters. Supply material to: digitalcopy@nzfarmlife.co.nz

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2021


NEW ZEA LAND

Learn, grow, excel 9


NEW ZEA LAND

Learn, grow, excel

THE TRUSTED MAINSTAY OF DAIRY FARMING SINCE 1925 Modern dairy farming is a complex and demanding business. The technologies, systems and the market place that dairy farmers work in changes constantly. The NZ Dairy Exporter is a trusted source of information adding value to the business of dairy farming.

Most in-depth readership of any dairy publication. EFFLUENT AND ENVIRONMENT EXPO NZ Dairy Exporter is one of the sponsors of the national annual event at Mystery Creek in November. The Official Expo Guide to this important event is delivered with our October issue.

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NZ Dairy Exporter is the only dairy publication with a paid subscriber base and is valued as part of the business of dairy farming. The team at the NZ Dairy Exporter is committed to setting the highest standard for depth of coverage in farm management information, research and development reporting, industry analysis and market updates. Our content delivers better dairy performance, production and profit.

The NZ Dairy Exporter Reader Subscribers to NZ Dairy Exporter are outstanding in their field, often thought leaders within their chosen industry. When it comes to dairy farm management they look to NZ Dairy Exporter for inspiration and guidance. When you advertise in NZ Dairy Exporter you are talking to the decision maker on the farm.

SPECIAL EDITIONS Reach every dairy farm letterbox crop of the

NZ Dairy Exporter is all about helping those in the dairy sector to learn, grow and excel, no matter what step they are on the ladder. That’s why we are proud to support the Dairy Industry Awards by bringing you the stories of the regional winners for each year in our special Dairy Exporter April issue - Cream of the Crop. Both specials are delivered to 24,500 dairy farmer letterboxes. NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2021


2021 DEADLINES Material deadline Publication date

On sale date

Booking deadline 5pm

January

January 18

February

(Including bound inserts or inserts we are to print)

Inserts to printer deadline*

5pm

(This is for supplied inserts only)

December 8, 2020

December 10, 2020

December 17, 2020

February 16

January 19

January 21

January 29

March

March 15

February 17

February 19

February 26

April - Cream of the Crop*

April 19

March 17

March 19

March 26

May

May 17

April 20

April 22

April 30

June

June 14

May 18

May 20

May 27

July

July 12

June 16

June 18

June 25

August

August 16

July 21

July 23

July 30

September

September 13

August 18

August 20

August 27

October

October 18

September 16

September 20

September 27

November

November 15

October 19

October 21

October 29

December

December 6

November 10

November 12

November 19

January 2022

January 10, 2022

December 1

December 3

December 10

* Extended reach issue, reaching all 24,500 dairy farm letterboxes nationwide.

*Extended reach issue It’s nice having an industryspecific publication that you can trust. We appreciate knowing they have done their homework thoroughly and likely share our passion for what we do! Hannah and Greg Topless, Sharemilker of the Year.

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2021

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NEW ZEA LAND

E-Newsletter 2020 Stats

E-NEWSLETTER Sent weekly on Fridays to databases of our print and digital magazine subscribers plus anyone who has registered online. The e-newsletters contain latest industry news, articles from recent magazines and occasionally extra content such as videos or podcasts.

OPEN RATES

64

%

AVERAGE

3298 DATABASE NUMBERS

LEADERBOARD POSIT

ION

LEADERBOARD OR MREC POSITIONS

Choose the Leaderboard or MRec and your brand/product messaging will be included in all e-newsletters sent in the calendar month. Price: $1980/month/position.

SPONSORED CONTENT POSITIONS

MREC POSITION

Available to purchase on an per email basis - pick any week of the month to suit your business marketing needs or a specific product launch. Limited to one sponsored content message per email. Price per insertion $875 •

All positions are subject to availability. Booking deadline is the last Wednesday of the month prior. Material deadline is the last Friday of the month prior. All rates include full colour, are commission-bearing and exclude GST. Offer available for September 1 - December 31, 2020. All advertisements that have 50% or more editorial of the total ad size, must have the words ‘Advertorial’, ‘Advertisement’, or, ‘Content supplied by (your business name)’ on top of the ad and copy must be in a different font from magazine body copy.

MATERIAL FORMATTING

0.93

% CTR

AVERAGE ADVERTISING

Statistics are accurate as at August 01, 2020 and are taken from our Mailchimp campaign reporting. Averages are taken from emails sent between Jan-Jun 2020.

12 

Specs: • Banner: 760px x 120px • MREC: 300px x 250px • Sponsored Content: Maximum 800px wide plus 150 words • JPEG or GIF image or PNG format only • No larger than 100kb

Note: Not all email providers support .gif animations or video therefore ensure all important messaging appears on the first frame.

Talk to your partnership manager for advertising opportunities in our e-Newsletters. Supply material to: digitalcopy@nzfarmlife.co.nz

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2021


NEW ZEA LAND

Learn, grow, excel

BACKING FARMERS

PRODUCTION SPECS ACCEPTABLE SOFTWARE Acrobat PDF (preferred option) High resolution PDFs, preferably using our job options (PDF job options can be supplied to you) otherwise a press optimised PDF. All links must be high resolution and fonts embedded. Cropmarks are required, offset by 5mm. InDesign All text must be converted to outlines and links embedded or supplied. All colour must be CMYK (no spot colours) and links saved as CMYK (not RGB) at 300dpi. Illustrator All text must be converted to outlines. All files must be exported as an EPS with all links saved as TIF or JPG. Photoshop All supplied images must be saved as grayscale or CMYK and resolution must be at least 300dpi. Publisher/Powerpoint These files are not suitable for supplying prepared adverts and cannot be accepted. Word Only suitable for supplying text to go within your advert.

ADDITIONAL NOTES Cropmarks and page information offset by 5mm (outside bleed) Magazine is perfect bound, so please be aware of the live type areas specified for bleed advertising. Standard paper stock - Cover 200gsm matt. Text 80gsm matt. Subject to change.

DISPLAY ADVERTISING 6 columns per page Columns

1

2

3

4

5

6

(mm)

28 60 93 126 159 192

SUPPLY MATERIAL TO: Email adcopy@nzfarmlife.co.nz Freephone 0800 224 782 Direct dial 06 280 3164 FTP Please contact us for our details

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2021

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NEW ZEA LAND

Learn, grow, excel

SPECS & CASUAL RATES BACKING FARMERS

DOUBLE PAGE $5900

Double page spread bleed 297mm x 460mm (+ 5mm bleed) 20mm centre gutter

Double page spread 267mm x 407mm 20mm centre gutter NOTE: Try to avoid running text over the centre gutter.

Half page horizontal 130mm x 192mm

Live type area is 5mm in from the left and right trim edge and 5mm from the bottom edge. NOTE: Try to avoid running text over the centre gutter.

Half page horizontal bleed 145mm x 230mm (+ 5mm bleed) Live type area is 10mm in from the left and right trim edge and 5mm from the bottom.

THIRD PAGE $1550

1/3 page portrait (bleed) 297mm x 75mm (+ 5mm bleed)

Full page bleed 297mm x 230mm (+ 5mm bleed) Live type area is 10mm inside left and right trim and 5mm from top and bottom.

HALF PAGE $2300

1/2 page DPS bleed 3 sides 145mm x 460mm (+ 5mm bleed) 20mm gutter

1/3 page portrait 267mm x 60mm

Full page 267mm x 192mm

Live type area is 5mm inside left and right trim and 5mm from top and bottom. NOTE: Try to avoid running text over the centre gutter.

DOUBLE HALF PAGE $4150

SINGLE PAGE $3450

Half page portrait 267mm x 93mm

Half page portrait (bleed) 297mm x 108mm (+ 5mm bleed)

QUARTER PAGE $1150

1/3 page horizontal 97mm x 192mm

1/3 page horizontal 112mm x 230mm (+ 5mm bleed)

1/4 page horizontal 65mm x 192mm

1/4 page horizontal bleed 80mm x 230mm (+5mm bleed)

1/4 page standard 130mm x 93mm

Live type area is 10mm in from the left and right trim edge and 5mm from the bottom.

* Rates are exclusive of GST, commission bearing.

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NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2021


OUR FOCUS ON THE FUTURE

We know young talent are the future of the sector. That’s why we’ve kept the Young Country brand alive in its own section within both the NZ Dairy Exporter and Country-Wide magazines. The Young Country section in both magazines is our commitment to shining the light on agriculture as the sector of choice for a career for every school leaver or career changer in the country. It tells stories of young people building businesses and growing careers in this dynamic and economically important sector of the economy. The Ministry for Primary Industries has forecast a need for 50,000 new entrants into agriculture by 2025 and says more than 40% of them will need tertiary qualifications. Young Country tells the story of the breadth of different career opportunities, training and professional development possibilities, asset and business growth, networking and career development through the eyes of young people who are in the sector working, growing and having fun. Our contributors find stories about young people managing to buy assets like dairy herds and farms - and how they do it, by building equity and entering equity partnerships or leasing agreements or how they move through a corporate career.

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2021

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LEADERBOARD POSITION

E-NEWSLETTER

E-Newsletter 2020 Stats

E-newsletters are sent at the start of the month to a subscribed database. The e-newsletters contain a variety of the latest news and articles from recent Young Country sections of both Country-Wide and NZ Dairy Exporter magazines.

LEADERBOARD OR MREC POSITIONS

4181 DATABASE NUMBERS

CTR

0.93

AVERAGE ADVERTISING

%

Statistics are accurate as at August 01, 2020 and are taken from our Mailchimp campaign reporting. Averages are taken from emails sent between Jan-Jun 2020.

16 

Choose the Leaderboard or the MRec ad position, available to purchase on an individual email basis. One sponsored content position per email is also available.

PRICE:

MREC POSITION

Leaderboard $550 MRec $550 Sponsored Content $875

Publication date

Go live date/ Release date

Material deadline

January 2021

January 4

December 20, 2020

February

February 1

January 25

March

March 1

February 22

April

April 1

March 24

May

May 3

April 28

June

June 2

May 26

July

July 1

June 25

August

August 3

July 30

September

September 1

August 25

October

October 1

September 22

November

November 2

October 27

December

December 1

November 24

January 2022

January 8, 2021

December 15, 2021

Talk to your partnership manager for advertising opportunities in our e-Newsletters. Supply material to: digitalcopy@nzfarmlife.co.nz •

All positions are subject to availability. Booking deadline is the last Wednesday of the month prior. Material deadline is the last Friday of the month prior. All rates include full colour, are commission-bearing and exclude GST. Offer available for September 1 - December 31, 2020. All advertisements that have 50% or more editorial of the total ad size, must have the words ‘Advertorial’, ‘Advertisement’, or, ‘Content supplied by (your business name)’ on top of the ad and copy must be in a different font from magazine body copy.

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2021


INNOVATIONS TARGETED REACH

Targeting a particular region or regions of the country with either magazine is now possible, thanks to a partnership developed with our printing company which also offers a full distribution service to rural letterboxes. Or, we can work with your own database of clients to expand the reach of any issue of either magazine, so it is possible to deliver your message to your target audience of farmers.

SPONSORED CONTENT

NZ Farm Life Media has experienced writers and photographers all over New Zealand capable of providing your company with the right content for promoting your products and services. Our team offers a one-stop shop from start to finish if required, and the content is available for you to re-purpose on your own website or newsletters.

COMPANY SUBSCRIPTION PACKAGES

Keep your own staff up to date with all the latest information on farming with a special subscription package designed for your company. From single subscriptions for the lunch room in the office through to bulk orders of each magazine delivered to your field team, our subscription packages are tailored to suit your needs. Phone our Subscription Services Manager on 06 280 3163 or email subs@nzfarmlife.co.nz to set up your company subscription. In some cases, your advertising spend with Country-Wide or NZ Dairy Exporter will qualify you for a complimentary subscription package.

Contact the publisher or your partnership manager for more information.

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2021

17


POPULAR INNOVATIONS YOUR FLYER HERE

nieka Venekamp and Nick Templer are doggedly determined to own a slice of Godzone and farm their own piece of paradise but while they’re working hard to achieve that goal they’re also determined to enjoy the journey. The couple were 2015 Southland Otago farm managers of the year, winning the title in their third season contract milking for Lyall and Jan Hopcroft near Balfour, in Northern Southland. They had 25 mixed-age cows in the herd back then and 58 heifers. They’re still with the Hopcrofts, it’s been a great partnership and thanks to the contract agreement with them they’ve been able to grow stock numbers and now, in their seventh season, they have 200 of their own cows in the 650-cow herd. As well as their contract milking payment Anieka and Nick receive a lease payment for their cows and are able to keep 30 heifer calves each year. As a payment for artificially inseminating (AI) the rising-two-year-old heifers at one of the Hopcrofts’ two owned runoffs they get half of the resulting heifer calves too. “We have a really good relationship with our farm owners and they’ve been very supportive in helping us progress,” Anieka says. They work in well together as a team on the farm with Lyall and Jan both actively involved. The relationship extends beyond the farm too with Lyall and Jan often helping out with babysitting Anieka and Nick’s four-year-old daughter Maycie. As the daughter of sharemilkers, who then went on to buy and convert their own farm, Anieka knows only too well

A

STOCK ONFARM

Winning combination A couple managing Northern Southland farming operation reckon they have a great partnership with their farm’s owners. Anne Lee reports. Photos by Megan Graham.

2-PAGE FARM FACTS

Farm owners: Lyall and Jan Hopcroft Contract milkers: Nick Templer and Anieka Venekamp Area: 228ha effective Cows: 650 peak milked Milk production: 328,000kg MS 2017/18 Supplement: 1.2t DM/cow Staff: Two Farm dairy: 54-bail rotary with DeLaval DelPro

Nick and Anieka with Maycie – building stock numbers to progress 82

Runoff: 187ha total (two owned by Hopcrofts).

Dairy Exporter | www.nzfarmlife.co.nz | January 2019

the effort it takes to make it to farm ownership. Her parents Frans and Jeanine migrated to New Zealand in the 1990s from The Netherlands when Anieka was just a tot and moved up the sharemilking ladder in Southland and Otago before buying a drystock property at Tuatapere. Anieka worked her way up to herd manager on a neighbour’s dairy farm and when her parents converted she returned home as manager. She’d met Nick, a sheep and cattle farmer and he moved back to the home farm with her and worked as a dairy assistant, learning the dairying ropes. Before long the two ventured out on their own, first in a joint 2IC position and in 2012 went to work for the Hopcrofts. Northern Southland is notorious for the dry spells that inevitably hit sometime through the summer and the variability of the season can mean equally big variations in pasture production for Anieka and Nick. “The main thing is don’t panic,” Nick says. “Down South they panic if it doesn’t rain for a couple of weeks but we know the dry will happen at some stage every summer so we farm for it. Eventually the rains will come,” Anieka says. The Hopcrofts too are well aware of the climatic challenge and choose to have a good level of supplements on hand. On average cows will get about 1.2 tonnes drymatter (DM)/cow/year as supplement. With pasture production about 4-5t DM/ha below irrigated or reliably rainfed pastures the level of supplement goes a long way to replacing that shortfall and enables production of 500-525kg milksolids (MS)/cow or 1440kg MS/ha. Bought-in supplement is in the form of locally sourced wheat, palm kernel, silage and corn gluten meal. The grain, palm kernel and meal are all fed in the 54-bail farm dairy with the amount fed automatically dispensed by the DeLaval DelPro system according to body condition score and production. “If a cow is lighter and high producing she’ll be getting fed but if she’s fat and not producing she’ll be licking the bin and that’s all,” Nick says. Anieka body condition scores the cows several times through the season and gets the vet and farm consultant Ivan Lines to calibrate her eye occasionally when they’re on farm. As well as the supplement, they make good use of a cropping programme 83

THE INSERT AND ONSERT Your insert/onsert will cut through the clutter and reach your target market. The insert can be inserted randomly inside the magazine or onto a specific page at no extra cost. Your onsert will be placed between the magazine and the flow wrap.

DAIRY 101 ADVERSE EVENTS

When it all goes to custard When the worst happens, with weather events or other natural disasters, are you prepared? Karen Trebilcock writes.

ome days are just bad – when the plate cooler won’t work/the effluent irrigator ties itself into knots/the tapes are set up wrong so the cows end up around your house instead of in the night paddock – but then there are days when things cannot be much worse. Flooding, earthquakes, volcanic eruptions, heavy snow and high winds can all impact not only the day-to-day running of your farm but also its long-term future. No one likes to think about what can go wrong and on a dairy farm it can be lots but having plans in place before they happen means less stress for everyone – including for your staff and your cows. Who to ring, what to check, who can help, who needs to be helped are all important to know and wracking your brains while the water is rising over the tops of your gumboots is not the time to be doing it. In your dairy, where everyone knows where it is, should be a phone list of all the staff and their partners (or parents), your vet, electrician, power company, pump specialist and the contact for your milk company.

S

94

FULL PAGE BOUND INSERTS Send your company’s newsletter or launch a new product to our subscribers. Options include: • 2-page full page bound insert • 4-page full page bound insert.

Contact the publisher or your partnership manager for more information. 18 

Also have a phone list of neighbours. Include the 111 emergency number and most importantly the RAPID numbers for your farm so, when someone has to ring, the ambulance knows where to go. GPS coordinates are a good idea too. If your farm is susceptible to flooding or high winds, talk through with staff what to expect and what needs to happen. Know what a bad weather forecast looks like. Make sure you have flood maps which show the order in which the paddocks go under, which tracks become impassable and ways around them and feed supplies such as balage stacks that need to be shifted before the water gets too high. Tractors and other equipment may need to be moved and your tanker driver informed if they’re not going to be able to make it up the driveway or along your road. Also make sure your cows are not going to go swimming. With those four stomachs for buoyance they are pretty good at it and if fences are down, the power off, they could go wandering. With high winds, make sure all staff know where tie-down points for irrigators

are and to watch driveways, tracks and fence lines for fallen trees and other debris. Keeping staff safe is always top priority and you may have to make the call that it’s too dangerous to go outside because of flying debris, the flood waters are running too swiftly to enter, or that thunder storm is too close. Milkings can be missed, cows can be replaced, but people can’t. Make sure the staff houses on your farm are safe and if not, help out. If your staff live off farm, make sure they can get home and their families are safe. When the worst has happened make sure you take a deep breath afterwards before making decisions. And know the consequences of those decisions – changing to once-a-day milking will cause your somatic cell count to go up, putting the bulls out early instead of continuing with AI will make sore feet problems worse. You may be saving money in the short term but the effects could take months to overcome. Talk to your bank manager and your accountant so budgets can be refigured and ways found to get through financially. Understand that for the first few days you will be running on adrenalin, but also

Dairy Exporter | www.nzfarmlife.co.nz | January 2019

PORTRAIT

DLE INSERT 2 PAGE so will all your staff and your cows. Just like people, cows get nervy after earthquakes, exhausted after standing for hours in driving rain or snow and they don’t like high winds either. Give them some extra time walking to the dairy, keep things as calm as possible around them and, if you can, give them more feed. And make sure you keep the milking minerals up to them. If paddocks are flooded, cows won’t be going to a trough to drink so find another way to get allimportant magnesium and calcium into them. Don’t forget your staff. They are probably doing extra work – taking cows off paddocks to put on to pads, dealing with mud on udders when putting cups on and coping with interrupted milkings due to power outages. A lunch out where everyone can relax and have a laugh, a gift voucher to say thanks or an extra sleep in when it’s all over are easy things to do and are always appreciated. If someone offers you help, take it. Don’t be embarrassed or too proud. And if no one is offering you help then ask for it. Get on the phone and ring DairyNZ and Fonterra or whichever your milk company is. They all have people employed to do this. Get them working for you. That’s why you pay them a levy every month. If you don’t know the answers, ask – yes balage that has been sitting in water can usually be fed out the following winter as

Top left: Floods can happen at any time of year.

Top right: Cows high and dry on a feed pad while the rest of the farm is underwater in Otago’s November floods. Right: A flood measure on the Taieri.

long as the plastic hasn’t been damaged, grass underwater will rot if temperatures are warm. Use Google, ask the neighbours, ask DairyNZ, ask your farm advisor, ask your insurance rep. DairyNZ’s website has step-by-step guides on what to do – type in your adverse event (flood, earthquake, high winds, snow) into the search engine (where the little magnifying glass symbol is on the top right of the page) to find them. There’s also a decision tree on how to get flooded paddocks back growing grass. And don’t forget the neighbours. You might have got through, made the right decisions, but your neighbours might not have. Ring, and if they don’t answer then visit, offer to help or get help for them. Hot meals, access through your farm because their driveway is flooded, feed for their cows all may be needed. If their dairy is under water, or damaged following an earthquake, or has lost power, they could need yours. Be aware too, that when it is all over, your cows are back in feed up to their

Dairy Exporter | www.nzfarmlife.co.nz | January 2019

bellies, your tracks are mended, your buildings fine, that the pressure on you will still be there. You will have taken a financial hit. The season you were hoping was going to be a stunner is now a ruin and you may never feel safe again because if it happened once, it can happen again. This is the time when you really have to step up and be strong. No one will completely understand what you’re going through, you may not even realise it yourself, but give yourself some time off, do something that you know makes you happy and enjoy the people who are around you. Because that’s what life’s about.

DLE BOUND INSERTS Use the DLE insert as a response device or coupon. Options: • 2-page DLE bound insert with optional perforation (landscape or portrait).

For the Rural Support Trust phone 0800 787 254 or www.rural-support.org.nz

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THE BELLY WRAP Wrap your advertising around one of our magazine titles and receive great exposure. Options: • Choose single or double sided for your artwork • Straight cut belly wrap • Die cut belly wrap • Perforated • Reply paid post back form For extra impact, place an ad in this publication to bundle your innovation.

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2021


CONTACTS

ADVERTISING PARTNERSHIP MANAGER: Janine Aish

Upper North Island

p. 07 823 5883 m. 027 890 0015 e. janine.aish@nzfarmlife.co.nz Tony Leggett Lower North Island

p. 06 280 3162 m. 027 474 6093 e. tony.leggett@nzfarmlife.co.nz

8 Weld Street, P.O. Box 218, Feilding 4740, New Zealand

p. 0800 224 782 w. www.nzfarmlife.co.nz

David Paterson South Island/Wellington

m. 027 289 2326 e. david.paterson@nzfarmlife.co.nz

Submit all artwork to: Ad copy p. 06 280 3164 e. adcopy@nzfarmlife.co.nz

Digital copy p. 06 280 3164 e. digitalcopy@nzfarmlife.co.nz

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2021

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TERMS AND CONDITIONS 1. Advertisements 1.1 NZ Farm Life Media Limited accepts all Advertisements from the Client for publication in all NZ Farm Life Media Limited publications and NZ Farm Life Media Limited Websites on the following terms and conditions (“Terms and Conditions”). These Terms and Conditions apply to: a. Display and classified advertising in all NZ Farm Life Media Limited publications. b. Online advertising across NZ Farm Life Media Limited. c. Inserts, onserts, DM/ride alongs, belly wraps and any other innovations. 2. Agreement These Terms and Conditions (including booking confirmations) set out the entire agreement between the Client and NZ Farm Life Media Limited in relation to advertising with NZ Farm Life Media Limited in print and/or online. Acceptance of any advertising quotes, products or services from NZ Farm Life Media Limited is deemed to be acceptance of these Terms and Conditions. 3. Indemnity The Client indemnifies, and holds indemnified, NZ Farm Life Media Limited against all losses, damages or costs incurred (including without limitation consequential loss, loss of profits or loss of business) arising as a consequence of the placement and/or content of the Client’s Advertisement or any breach of these Terms and Conditions and from any costs, harm or loss incurred by NZ Farm Life Media Limited through making corrections or amendments to the Client’s Advertisements in accordance with these Terms and Conditions. 4. NZ Farm Life Media Limited’s Rights 4.1 NZ Farm Life Media Limited in its discretion may: a. At any time and without notice to the Client cancel, reject or refuse to publish or continue publishing any Advertisement without providing any reason for such rejection or refusal at any time before or after publication of the Advertisement, provided this right will not be unreasonably exercised. In the event that an Advertisement has been cancelled or rejected by NZ Farm Life Media Limited and where advertising rates have been agreed on the basis of a specified number of Advertisements appearing within a prescribed timeframe, any Advertisement already run shall be paid for at the rate that would apply if the entire order were published. b. Remove from its publications or websites any Advertisement that contains matter that NZ Farm Life Media Limited views, in

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its sole and absolute discretion, to be objectionable or inappropriate for inclusion. c. Accept and publish advertising requesting restrictions or specifying positions, facings, editorial adjacencies or other requirements, but acceptance of such restrictions or specifications are at NZ Farm Life Media Limited sole discretion and are not guaranteed. 5. Warranty 5.1 The Client represents and warrants that: a. NZ Farm Life Media Limited is entitled to reproduce any written material, advertising or images supplied by the Client to NZ Farm Life Media Limited, without further cost to the Client, in other NZ Farm Life Media Limited publications and media. b. That the Advertisement complies in every way with the Advertising Codes of Practice issued by the Advertising Standards Authority Incorporated and with every other code or industry standard relating to advertising in New Zealand. c. Publication of the Advertisement will not give rise to NZ Farm Life Media Limited incurring any liability or to a claim against NZ Farm Life Media Limited. d. The information provided to NZ Farm Life Media Limited is true and correct and that the Client will advise NZ Farm Life Media Limited of any changes to the information or details. e. The Client repeats the representations and warranties in clause 5.1 on each occasion that an Advertisement is Booked and each time an Advertisement is provided to NZ Farm Life Media Limited for publication. f. The advertising space will be used only by the Client for advertising their usual business, with the exception of employment advertising which is permitted, and may not be transferred by the Client to another person. g. The Advertisement the Client provides does not: (i) Contain material that is considered obscene, offensive, defamatory or which otherwise offends against generally accepted community standards and is unsuitable for publication and is likely to be misleading or deceptive or otherwise infringe the Fair Trading Act 1986 or any other statute, regulation or rule of trade. (ii) Infringe copyright, trademark or any other intellectual property rights. (iii) Breach any provision of any statute, regulation, by-law or other rule of law. h. The Advertisement the Client provides complies in every way with the Human Rights Act 1993 (HRA). Under the HRA, it is

unlawful, subject to certain exceptions contained in the HRA, for employment Advertisements to restrict applicants because of their sex, marital status, religion, ethical belief, colour, race, ethnic or national origins, disability, age (over the age of 16), political opinions, employment status, family status or sexual orientation. For the avoidance of doubt, where an employment Advertisement does not fall within one of the exceptions contained in the HRA, that Advertisement shall be regarded as being open to applications from males and females.

6. Limitation of Liability To the fullest extent permitted by law, NZ Farm Life Media Limited will not be liable for any loss, costs, damages or harm or misrepresentation including without limitation liability for indirect or consequential loss, loss of business, loss of revenue or profit as a consequence of any action or omission by it, its employees, contractors or agents. 7. Advertising Material and Content 7.1 It is agreed that: a. The Client is responsible for proof-reading and approving all Advertisements before submitting them to NZ Farm Life Media Limited for publishing. b. If the Client does not sign off their final advertising proof within the allocated timeframe, NZ Farm Life Media Limited reserves the right to sign it off without consequence or liability (as per clause 6). c. The Client is fully liable for any errors or omissions in the Advertisement that remain after the Client has provided the final Advertisement to NZ Farm Life Media Limited or has approved the final proof. d. The Client acknowledges that it is responsible for notifying NZ Farm Life Media Limited as soon as possible (and in any case, within 10 days of the date the Advertisement appeared or should have appeared) of any error it identifies in any Advertisement the Client has placed. Where NZ Farm Life Media Limited receives notification of such an error, NZ Farm Life Media Limited will consider that error and take any steps it considers reasonable or necessary to remedy that error at the next available opportunity. After 10 days any claim is deemed waived. e. When any change of Advertisement is not received by the Material Deadline, an Advertisement run in previous publications may be published in its place. f. All advertisements that have 50% or more editorial of the total ad size, must have the words ‘Advertorial’, ‘Advertisement’, or, ‘Content supplied by (your business name)’ on top of the ad and copy must be

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2021


in a different font from newspaper/magazine body copy. Final sign off for any of the above must be from the editor. g. Without notice to the Client, NZ Farm Life Media Limited may insert the words ‘Advertorial supplied by Client Name’ above or below any advertisement, which in NZ Farm Life Media Limited’s opinion resembles editorial that could create confusion for readers/viewers.

the date of the invoice for any Advertisement (Due Date). b. The Client must advise NZ Farm Life Media Limited as soon as possible and, in any event, before the Due Date, if the Client believes there is any error with the invoice(s) it has received. c. In the event that NZ Farm Life Media Limited does not receive payment within five Business Days of the Due Date, NZ Farm Life Media Limited may send to the Client a notice of demand for payment (Final Demand). d. If the Client does not pay all outstanding amounts owed to NZ Farm Life Media Limited within Five Business Days of the date of any Final Demand, the Client will become immediately liable for all costs and expenses incurred in recovering the debt including, but not limited to, full legal costs, debt collection and court costs and any interest on the amount due from the Due Date to the date the amount due has been recovered, charged at the ‘use of money’ interest rate prescribed by the New Zealand Inland Revenue Department. e. Clients who are deemed to be a Bad Debtor by NZ Farm Life Media Limited will not be eligible for future advertising until payment is received, and may be required to pre-pay for all future Advertisements. f. NZ Farm Life Media Limited reserves the right to cancel without notice any forward bookings if the Client has become a Bad Debtor. g. Clients based outside of New Zealand may be asked to pre-pay for their advertising, at NZ Farm Life Media Limited discretion, to ensure payment is received on time. h. NZ Farm Life Media Limited reserves the right to request Clients pre-pay for advertising before it runs. Once payment is received the Advertisement will then be placed in the next available publication. i. NZ Farm Life Media Limited is entitled to charge for its services in the creation of marketing material and Advertisements specifically requested by Clients. Ownership of such material shall pass to the Client upon payment in full of all amounts due to NZ Farm Life Media Limited by the Client for these services. The intellectual property in all original material supplied by NZ Farm Life Media Limited such as photographs, graphics, and editorial content will remain with NZ Farm Life Media Limited and the Client acknowledges and agrees that its use by the Client or a third party (other than with express written consent of NZ Farm Life Media Limited) is prohibited.

8. Advertisement Cancellations a. NZ Farm Life Media Limited, in its sole discretion, may agree to cancel an existing work order for print and/or NZ Farm Life Media Limited Website Advertising by the Client. b. The Client will remain liable for the cost of any work performed or materials purchased on behalf of the Client, including the cost of services and, where relevant, paper and/or printing. c. All cancellations of Advertising must be made in writing to NZ Farm Life Media Limited. d. Changes to or cancellations of print Advertising by the Client will be accepted by NZ Farm Life Media Limited in its sole discretion, and will incur a cancellation fee of 100% of the Advertisement cost plus GST, if cancelled after the Booking Deadline. e. Changes to or cancellations of NZ Farm Life Media Limited Website Advertising by the Client will be accepted by NZ Farm Life Media Limited in its sole discretion, and: i. Cancellations received within six to 14 Business Days before the campaign start date will incur a cancellation fee of 50% of the Advertisement cost plus GST; ii. Cancellations received within five Business Days of the campaign start date will incur a cancellation fee of 100% of the Advertisement cost plus GST; iii. If the digital material required from the Client for the website advertising or communication regarding cancellation is not received then the Client will incur a cancellation fee of 100% of the Advertisement cost plus GST. 9. Rates 9.1 The Client acknowledges that: a. All Advertisements will be charged, and the relevant amount due will be paid to NZ Farm Life Media Limited, in accordance with the Rate Card applicable at the time an Advertisement is Booked, unless otherwise agreed in writing. b. Where a rate is agreed between the parties, that differs from the Rate Card, on the basis that the Advertisement will appear in a specified number of publications within a certain period of time, and the Client does not subsequently advertise in the specified number of publications within the agreed timeframe, the Client will be liable for the difference between the rates agreed and those which are prescribed in the Rate Card, for the number of Advertisements actually published. c. Unless otherwise stated by NZ Farm Life Media Limited, advertising rates are quoted exclusive of GST and the Client will pay GST in addition to such rates. NZ Farm Life Media Limited will not charge GST if a Client can provide written confirmation that it is not a resident in New Zealand for GST purposes (i.e. not a resident for income tax purposes and not carrying on an activity in New Zealand through a fixed or permanent place in New Zealand). Clients must advise NZ Farm Life Media Limited should their position alter. 10. Payment/Costs a. All invoices are due for payment on the 20th of the month following

11. General 11.1 Advice The Client acknowledges that before accepting these Terms and Conditions it has had the opportunity to obtain advice, including independent legal advice, as it requires, regarding these Terms and Conditions and their effect. 11.2 Whole Agreement These Terms and Conditions govern the relationship between NZ Farm Life Media Limited and the Client and supersede all prior representations or agreements between the parties whether oral or in writing, unless expressly stated otherwise. 11.3 Invalidity If any provision of these Terms and Conditions is held by any competent authority to be invalid or unenforceable, it shall be read down or severed to the extent of the invalidity or unenforceability and that event shall not affect the validity or enforceability of the remaining provisions. 11.4 Governing law the laws of New Zealand govern these Terms and Conditions. 11.5 Jurisdiction

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2021

Each party irrevocably and unconditionally submits to the nonexclusive jurisdiction of the courts of, or exercising jurisdiction in, New Zealand and waives any claim or objection based on absence of jurisdiction or inconvenient forum; or immunity in relation to these Terms and Conditions in any jurisdiction for any reason; and 11.6 Amendment NZ Farm Life Media Limited may amend these Terms and Conditions from time to time at its sole discretion. The amended Terms and Conditions will not apply to Advertisements that are confirmed as Booked unless otherwise agreed between NZ Farm Life Media Limited and the Client. 11.7 Waivers The failure of NZ Farm Life Media Limited to enforce or a delay by NZ Farm Life Media Limited to enforce any right conferred upon it by these Terms and Conditions shall not constitute a waiver of any such right or operate so as to bar the exercise or enforcement there of at any time or times thereafter. 11.8 No assignment The Client shall not assign these Terms and Conditions or otherwise transfer the benefit of these Terms and Conditions or a right or remedy under it. 11.9 Survival Not withstanding termination of this Agreement, this clause 11.9 and the following clauses shall survive any termination: i. Clause 3 (Indemnity); ii. Clause 6 (Limitation of Liability); iii. Clause 10 (Payment/Costs); iv. Clause 11 (General); and v. All other clauses required giving effect to this clause. 12. Definitions/ Interpretation 12.1 In these Terms and Conditions, unless the context otherwise provides, the following definitions shall apply: a. The expression ‘Client’ means the advertiser and where advertising has been placed with NZ Farm Life Media Limited by an advertising agency, includes that agency. b. ‘Advertisement’ means any Advertisement supplied to NZ Farm Life Media Limited by or on behalf of the Client, including any design and/ or text. c. ‘Booked’ means an Advertisement that has been confirmed by the Client and which NZ Farm Life Media Limited has generated a booking confirmation for. d. ‘Booking Deadline’ means the time by which NZ Farm Life Media Limited must receive confirmation of an order for an Advertisement from the Client, as contained in the Rate Card for the relevant publication. e. ‘Material Deadline’ means the time by which NZ Farm Life Media Limited must receive material for an Advertisement from the client. f. ‘Business Day’ means a time between 8am and 5pm, which is not a weekend or a public holiday. g. NZ Farm Life Media Limited website means nzfarmlife.co.nz h. ‘Rate Card’ means the rate card for the relevant publication in which the Advertisement is to appear which contains the advertising rates and relevant deadlines for that publication, as amended from time to time. i. ‘Bad Debtor’ means a Client who has failed to make payment of an outstanding advertising invoice within 60 days of its due date.

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8 Weld Street, P.O. Box 218, Feilding 4740, New Zealand

p. 0800 224 782 e. subs@nzfarmlife.co.nz

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2020

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Profile for NZ Farmlife Media

Media kit 2020  

Media kit 2020