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MEDIA KIT 2022 BACKING FARMERS

Learn, grow, excel

WORK HARD, PLAY HARDER


MEDIA KIT 2022 Country-Wide advertising NZ Dairy Exporter advertising Advert specs and casual rates Digital advertising Innovations Contract publishing Contract services Terms & Conditions Contacts

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MY GUARANTEE “I offer my personal guarantee to you as an advertiser in our magazines. If you are not completely satisfied with the way our team handle your advertising booking, then I will guarantee to put it right for you."

Tony Leggett Publisher

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NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022


DELIVER TO YOUR TARGET AUDIENCE NZ Farm Life Media offers a unique subscriber audience of decision-making farm owners and managers for your company to target with products and services. We offer the choice of two respected, award winning titles – Country-Wide and NZ Dairy Exporter – and an audience that totals more than 7800 subscribers who spend on average more than 60 minutes reading their favourite farm management magazine. When they’ve finished reading each issue, many of our subscribers keep them for future reference and most hand them on to others in their family or farm business, so they can also be inspired, informed and entertained. Publishing is a role we take seriously. Many of our team are either farming in their own right or have close connections to family-owned properties or agribusinesses. We’re a strong supporter of farmer and industry-led initiatives, especially when they make a real difference to farmers’ well-being or the profitability of their farming enterprise. We’re proud of the quality of our titles and the service our partnership managers deliver to every client and agency, regardless of their investment. Our digital audience is always growing and we provide attractive options for advertisers to target farmers through a range of channels, including weekly e-newsletters, social media platforms and podcasts. So, partner with us to reach our unique audience. We guarantee your investment is a wise one.

NEW ZEALAND

AVERAGE NET CIRCULATION*

AVERAGE NET CIRCULATION*

5434

6994

SERIOUS FARMERS

SCALE

70

%

91

%

OF SUBSCRIBERS FARM OVER 200HA (29% FARM OVER 600HA)

LIVESTOCK FARMERS

83%

DAIRY FOCUSED

91%

OF SUBSCRIBERS FARM SHEEP & BEEF

DECISION MAKERS

69

%

76%

ARE EITHER OWNERS OR OWNER OPERATORS

BIGGER SCALE

50

GENERATE INCOME OVER $450,000 EACH YEAR (17% EARN OVER $1M)

CONTENT VALUE

92

%

RATE COUNTRY-WIDE CONTENT AS INDEPENDENT AND USEFUL TO RUN THEIR BUSINESS (89% SAY IT TRIGGERS NEW IDEAS)

SHEEP/BEEF UNITS IN NZ: 12,100

OF SUBSCRIBERS FARM DAIRY STOCK

NO WASTAGE

(96% MAKE FINANCIAL DECISIONS)

%

OF SUBSCRIBERS FARM MORE THAN 71HA

ARE EITHER OWNERS OR MANAGERS (97% MAKE FINANCIAL DECISIONS)

BIG OPERATORS

$

95%

GENERATE INCOME OVER $250,000 (55% RUN OVER 150HA)

TRUSTED CONTENT

93

%

TRUST NZ DAIRY EXPORTER CONTENT AND SAY IT’S USEFUL TO RUN THEIR BUSINESS

DAIRY UNITS IN NZ: 10,800

*MAGAZINE 360° - MAGAZINE PUBLISHERS ASSOCIATION

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022

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BACKING FARMERS

INFORMATION TO IMPROVE FARM PERFORMANCE

SPECIAL EDITIONS COUNTRY-WIDE BEEF Delivered in May to coincide with the bull sale season. Delivered to all serious NZ beef farmers. Total circulation: 12,225

Country-Wide readers are progressive farmers with a focus on the sheep, beef, deer and arable sectors. Subscribers to Country-Wide are focused on investing back into their farm business. The information published in Country-Wide is what gives them the edge.

COUNTRY-WIDE SHEEP Delivered in October to coincide with the ram sale season. Delivered to all serious NZ sheep farmers. Total circulation: 12,100

Country-Wide focuses on real farm management information, from the latest science and technology developments to the best onfarm practice stories to inspire and inform. Country-Wide is for farmers who want to get ahead. They apply what they learn in Country-Wide to improve farm performance, productivity and profitability. 2021

SCIENCE: FROM THE GROUND UP Expert advice on growing and utilising crops and forages.

$12.00 incl gst

SEPTEMBER 2021

Country-Wide

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MANAGEMENT

WEEDS

FRESHWATER

Filling the feed gap

Regen Ag threatens crops

Make a quick submission

September 2021

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COUNTRY-WIDE CROP & FORAGE Delivered in September just as farmers are considering their annual crops and forage decisions. This issue reaches every Foundation for Arable Research levy payer and every Rural Contractors Association member. Total circulation: 6700

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022


COUNTRY-WIDE 2022 DEADLINES MATERIAL DEADLINE - 5pm (Including bound inserts or inserts we are to print)

INSERTS TO PRINTER DEADLINE - 5pm (Supplied inserts only)

PUBLICATION DATE

REACH

ON SALE DATE

BOOKING DEADLINE 5pm

January

Subscribers

December 22, 2021

November 26, 2021

November 30, 2021

December 7, 2021

February*

Subscribers

February 7

January 7

January 11

January 19

March

Subscribers

February 28

February 1

February 3

February 11

April*

Subscribers

March 28

March 2

March 4

March 11

May - Beef 2022**

12,225

May 2

April 4

April 6

April 14

June*

Subscribers

May 30

May 4

May 6

May 12

July

Subscribers

July 04

June 7

June 9

June 16

August*

Subscribers

August 1

July 6

July 8

July 14

September - Crop & Forage 2022**

6700

August 29

August 3

August 5

August 14

October - Sheep 2022**

12,100

October 3

September 7

September 9

September 15

November*

Subscribers

October 31

October 4

October 6

October 13

December*

Subscribers

November 28

November 2

November 4

November 10

January 2023

Subscribers

December 30,

November 30

December 2

December 8

* The Deer Farmer ** Extended reach issue

When Country-Wide arrives every month, it's hard to put it down. We get a lot of free farming material in our mailbox, but we always put time aside to read Country-Wide first because it is full of trustworthy, topical information we can apply to our own farming business. We really recommend subscribing to Country-Wide.

– Richard and Becks Tosswill 2021 Keinzley Agvet Wairarapa Sheep and Beef Farm Business of the Year winners NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022

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NEW ZEALAND

Learn, grow, excel

THE TRUSTED MAINSTAY OF DAIRY FARMING SINCE 1925 Modern dairy farming is a complex and demanding business. The technologies, systems and the market place that dairy farmers work in changes constantly. The NZ Dairy Exporter is a trusted source of information, adding value to the business of dairy farming. NZ Dairy Exporter is the only dairy publication with a paid subscriber base and is valued as part of the business of dairy farming. The team at the NZ Dairy Exporter is committed to setting the highest standard for depth of coverage in farm management information, research and development reporting, industry analysis and market updates. Our content delivers better dairy performance, production and profit.

SPECIAL EDITION REACH ALL 25,900 DAIRY FARM LETTERBOXES

crop of the

NZ Dairy Exporter is all about helping those in the dairy sector to learn, grow and excel, no matter what step they are on the ladder. That’s why we are proud to support the Dairy Industry Awards by bringing you the stories of the regional winners for each year in our special Dairy Exporter April issue - Cream of the Crop.

Subscribers to NZ Dairy Exporter are outstanding in their field, often thought leaders within their chosen industry. When it comes to dairy farm management they look to NZ Dairy Exporter for inspiration and guidance. When you advertise in NZ Dairy Exporter you are talking to the decision maker on the farm.

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NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022


NZ DAIRY EXPORTER 2022 DEADLINES MATERIAL DEADLINE - 5pm (Including bound inserts or inserts we are to print)

INSERTS TO PRINTER DEADLINE - 5pm (Supplied inserts only)

PUBLICATION DATE

REACH

ON SALE DATE

BOOKING DEADLINE 5pm

January

Subscribers

January 17

December 8, 2021

December 10, 2021

December 17, 2021

February

Subscribers

February 14

January 14

January 18

January 27

March

Subscribers

March 14

February 16

February 18

February 24

April - Cream of the Crop*

25,900

April 20

March 16

March 18

March 25

May

Subscribers

May 16

April 19

April 21

April 28

June

Subscribers

June 13

May 18

May 20

May 26

July

Subscribers

July 18

June 21

June 23

June 30

August

Subscribers

August 15

July 20

July 22

July 28

September

Subscribers

September 12

August 17

August 19

August 26

October

Subscribers

October 17

September 21

September 23

September 30

November

Subscribers

November 14

October 18

October 20

October 28

December

Subscribers

December 12

November 16

November 18

November 25

January 2022

Subscribers

January 16, 2023

December 7

December 9

December 15

* Extended reach issue, reaching all 25,900 dairy farm letterboxes nationwide.

Dairy Exporter makes us better farmers, you only need to pick up one fact a year, make one small tweak to your business and you’ve more than paid for your subscription.

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022

- George Moss, Tokoroa

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NEW ZEALAND

ADVERTISING SPECIFICATIONS CASUAL RATES

DOUBLE PAGE SPREAD 407mm w x 267mm h

DOUBLE PAGE SPREAD BLEED Trim 460mm w x 297mm h Bleed 470mm w x 307mm h

FULL PAGE 192mm w x 267mm h

FULL PAGE BLEED Trim 230mm w x 297mm h Bleed 240mm w x 307mm h

Double page spread

$5900

Full page

$3450

Double half page

$4150

Half page

$2300

Third page

$1550

Quarter page

$1150

Regional split page advertising: Per plate change out fees: Text pages $625 Cover pages $1250 Rates are exclusive of GST, commission bearing.

HALF DOUBLE PAGE SPREAD BLEED Trim 460mm w x 145mm h Bleed 470mm w x 155mm h

THIRD PAGE PORTRAIT 60mm w x 267mm h

HALF PAGE HORIZONTAL 192mm w x 130mm h

THIRD PAGE PORTRAIT BLEED Trim 75mm w x 297mm h Bleed 85mm w x 307mm h

Please ensure that full-bleed advertisements have essential information placed within the text-safe area (10mm from trim edge). Anything placed outside might be cropped off in print.

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HALF PAGE HORIZONTAL BLEED Trim 230mm w x 145mm h Bleed 240mm w x 155mm h

THIRD PAGE HORIZONTAL 192mm w x 87mm h

HALF PAGE PORTRAIT 93mm w x 267mm h

THIRD PAGE HORIZONTAL BLEED Trim 230mm w x 102mm h Bleed 240mm w x 112mm h

HALF PAGE PORTRAIT BLEED Trim 108mm w x 297mm h Bleed 118mm w x 307mm h

QUARTER PAGE HORIZONTAL 192mm w x 65mm h

QUARTER PAGE HORIZONTAL BLEED Trim 230mm w x 80mm h Bleed 240mm w x 90mm h

QUARTER PAGE STANDARD 93mm w x 130mm h

Double page spread adverts: Allow for a 20mm centre gutter. Avoid running text over the centre gutter.

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022


FILE SPECIFICATIONS

ACCEPTABLE FILES

File type High resolution PDF, single pages

Acrobat PDF (preferred option) High resolution PDF. All links must be high resolution and fonts embedded. Cropmarks are required, offset by 5mm.

Fonts

All type to be embedded or outlined

Bleed

5mm on all sides

Images

Minimum resolution 300dpi

Colour

CMYK, no spot colours

InDesign All text must be converted to outlines and links embedded or supplied. All colour must be CMYK (no spot colours) and links saved as CMYK (not RGB) at 300dpi.

ADDITIONAL NOTES • Cropmarks and page information offset by 5mm (outside bleed). • Magazines are perfect bound, so please be aware of the live type areas specified for bleed advertising. • Standard paper stock - Cover 200gsm matt. Text 80gsm matt. • Subject to change.

Photoshop All supplied images must be saved as grayscale or CMYK and resolution must be at least 300dpi.

DISPLAY ADVERTISING 6 columns per page Columns (mm)

Illustrator All text must be converted to outlines. All files must be exported as an EPS with all links saved as TIF or JPG.

1

2

3

4

5

6

28

60

93

126

159

192

Publisher/Powerpoint These files are not suitable for supplying prepared adverts and cannot be accepted. Word Only suitable for supplying text to go within your advert.

SUPPLY MATERIAL TO: Email adcopy@nzfarmlife.co.nz Freephone 0800 224 782 Direct dial 06 280 3167

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022

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DIGITAL Reach our dedicated agri audience with NZ Farm Life Media online through our eNewsletters, website and social media. With Country-Wide, Dairy Exporter and Young Country channels you are covering your bases, connecting with readers and beyond. You can be sure your digital advertising is targeted at readers who value primary industries and have specifically opted in to learn more.

NEW ZEALAND

Dairy Exporter has a dedicated dairy audience who are more often than not the on-farm decision makers. With 6635+ eNewsletter subscribers and an average open rate of 30% you can be sure your brand message is reaching the right audience who are highly engaged and want to stay informed. The Dairy Exporter facebook has 4129 followers who are aged 25 to 44 and are 51% male and 49% female. With 1420 Instagram followers and 4985 Twitter followers Dairy Exporter has the dairy stronghold on social media.

SOCIAL

4985+ FOLLOWERS

1420+ FOLLOWERS

4129+ FOLLOWERS

E-NEWSLETTER

6635+ SUBSCRIBERS

10

30%

OPEN RATE AVERAGE

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022


Country-Wide covers your bases with all things sheep and beef. Communicate with 6200+ eNewsletter subscribers who value reading our content with 31% opens and 1% advertising click through rate. The Country-Wide social following is also growing steadily with 1771 Facebook followers, 1858 Instagram followers and 2806 twitter followers. With an average age on Facebook between 25-54 you can be sure your advertising is targeted at farm owners and decision makers who value learning more about products, services and insights that will improve efficiency on farm.

E-NEWSLETTER

6200

SUBSCRIBERS

+

SOCIAL

2806+ FOLLOWERS

1858+ FOLLOWERS

1771+ FOLLOWERS

Young Country caters to the up and coming in the primary industries. Ensure your brand’s longevity by reaching this younger audience who will one day shape farming in New Zealand. With 9400 eNewsletter subscribers, 12,746 facebook, 1557 instagram and 2314 twitter followers the Young Country audience get digital and this is how they like to consume their media. Aged between 18 - 44 with 57% male and 43% female Young Country readers are the future of our primary industries.

2314+ FOLLOWERS

1557+ FOLLOWERS

12,746+ FOLLOWERS

E-NEWSLETTER

9400+ SUBSCRIBERS

%

31

OPEN RATE AVERAGE

PODCASTS

SOCIAL

27%

OPEN RATE AVERAGE

- Get in touch with your partnership manager to learn more about advertising opportunities.

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022

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ADVERTISING SPECIFICATIONS

LEADERBOARD $1980 per month 760px x 120px Weeky eNewsletter placements

MREC

TAKEOVER

$1980 per month 760px x 120px Weeky eNewsletter placements

$3750 per month Leaderboard & MRec Weeky eNewsletter placements

MATERIAL SPECS • • • •

Leaderboard: 760px w x 120px h MRec: 300px w x 250px h JPEG, GIF or PNG format only No larger than 100kb

• All positions are subject to availability. Booking deadline is the last Wednesday of the month prior. Material deadline is the last Friday of the month prior. All rates are commission-bearing and exclude GST.

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Young Country eNewsletters are sent on the first Monday of the month. 1x Mrec, 1x Leaderboard and 1x Brand Spotlight placement per month

SUPPLY MATERIAL TO: Email digitalcopy@nzfarmlife.co.nz Freephone 0800 224 782 Direct dial 06 280 3168

• Leaderboard: $400 per month • MRec: $400 per month • Takeover: $750 per month.

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022


BRAND SPOTLIGHT

BRAND SPOTLIGHT LITE $875/WEEK

An opportunity like no other to align your brand with Dairy Exporter, Country-Wide or Young Country. Featured across our eNewsletter update, socials and the NZ Farm Life Media website, the brand spotlight has been designed to offer advertisers a way to build exposure with a content first focus. Tell your story or provide knowledge and insights to our readers, the opportunities are endless!

Your brand featured in either Dairy Exporter, Country-Wide or Young Country eNewsletter. Includes: • 150 words, image or video thumbnail, click through URL • 1 x eNewsletter placement per week.

BRAND SPOTLIGHT MEDIUM $1100/WEEK DairyNZ: Daily wintering routine

Brand spotlight featured in your choice of either Dairy Exporter, Country-Wide or Young Country eNewsletter and NZ Farm Life Media website.

Brand Spotlight

DairyNZ daily winterin g Jon DairyNZ winteringroutine. routine. Jon Pember tondaily shares the daily actions Pemberton shares the daily actions which ensures his cows remain happy which ensures his cows remain happy and healthy through winter. and healthy through winter.

Includes: • 150 words, image or video thumbnail, click through URL in eDM • Brand spotlight featured on the NZ Farm Life Media website in the Brand Spotlight section. Linking your brand with ours helps to improve your SEO rating and searchability via google • 1 x eNewsletter placement per week.

BRAND SPOTLIGHT PREMIUM $1750/WEEK Brand spotlight featured in your choice of either Dairy Exporter, Country-Wide or Young Country eNewsletter and NZ Farm Life Media webiste.

DIGITAL ADVICE: Need a hand to sort your digital campaign? Contact our digital marketer:

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022

Ani Leggett Email ani.leggett@nzfarmlife.co.nz Direct dial 027 428 5516

Includes: • 150 words, image or video thumbnail, click through URL in eDM • Brand spotlight featured on the NZ Farm Life Media website in the Brand Spotlight section. Linking your brand with ours helps to improve your SEO rating and searchability via google • Social post via either Dairy Exporter or Country-Wide and shared via Young Country. Post will be boosted to the value of $25 • 1 x eNewsletter placement per week.

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SOCIAL SPOTLIGHT

Feature your brand on either Country-Wide, Dairy Exporter Facebook page and we will share this post to the Young Country Facebook.

Followers Country-Wide: 1771+ Dairy Exporter: 4129+ Young Country: 12,746+ As part of your content first strategy this approach allows you to deliver knowledge, research and insights to our engaged social audiences. Posts will include: Image or video, 150 words or teaser with link out to your desired landing page. We will also boost your posts to a value of $30 that will appear on both our Facebook and Instagram pages.

$1500 per post

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NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022


LET’S INNOVATE AND MAKE YOUR INVESTMENT COUNT Targeted reach Targeting a particular region or regions of the country with either magazine is now possible, thanks to a partnership developed with our printing company which also offers a full distribution service to rural letterboxes.

BELLY WRAP

FULL PAGE BOUND INSERTS Send your company’s newsletter or launch a new product to our subscribers.

Our team offers a one-stop shop from start to finish if required, and the content is available for you to re-purpose on your own website or newsletters.

LOOSE INSERT

BOUND INSERT

Options include: • 2-page full page bound insert • 4-page full page bound insert • 8-page gatefold bound insert

Company subscription packages Keep your own staff up to date with all the latest information on farming with a special subscription package designed for your company. From single subscriptions for the lunch room in the office through to bulk orders of each magazine delivered to your field team, our subscription packages are tailored to suit your needs.

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022

Options include: • Single or double sided for your artwork • Straight cut belly wrap • Die cut belly wrap • Perforated • Reply paid post back form

Options include: • Random loose machined insert • Specific page hand insert • Loose machined onsert onto back of magazine, inside flow wrap.

Sponsored content NZ Farm Life Media has experienced writers and photographers all over New Zealand capable of providing your company with the right content for promoting your products and services.

In some cases, your advertising spend with Country-Wide or NZ Dairy Exporter will qualify you for a complimentary subscription package.

THE BELLY WRAP Wrap your advertising around one of our magazine titles and receive great exposure.

THE INSERT AND ONSERT Your insert/onsert will cut through the clutter and reach your target market.

Or, we can work with your own database of clients to expand the reach of any issue of either magazine, so it is possible to deliver your message to your target audience of farmers.

Phone our Subscription Services Manager on 06 280 3163 or email subs@nzfarmlife.co.nz to set up your company subscription.

POPULAR INNOVATIONS

DLE BOUND INSERTS Use the DLE insert as a response device or coupon.

Contact the publisher or your partnership manager for more information.

Options include: • 2-page DLE bound insert with optional perforation (landscape or portrait).

PORTRAIT

DLE INSERT 2 PAGE

For extra impact, place an ad in the publication to bundle your innovation.

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CONTRACT PUBLISHING Raise the Baa

Farm Ownership & Succession 2021

Farm Ownership & Succession 2021

PART THREE

From the NZ Stud Merino Breeders Society

PART TWO

NZ Farm Life Media has an established contract publishing service, tailored to the needs of agribusinesses and farming organisations. This can range from providing advertising sales right through to a full publishing service, including content creation, advertising sales, design, printing and distribution. Talk to the publisher, Tony Leggett, on 027 4746 093 or email him directly at tony.leggett@nzfarmlife.co.nz for more information.

A Country-Wide special publication

RAISE THE BAA

A NZ Dairy Exporter special publication

1

From the NZ Stud Merino Breeders Society

Let’s Talk Cow.

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NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022


Our titles

PUBLISHING SERVICES NZ Farm Life Media holds the full publishing contract for the NZ Veterinary Association’s VetScript magazine, published six times a year, and provides advertising services to four other NZ Veterinary Association publications – Companion Quarterly, Equine Veterinary Practitioner, Grazing Gazette and HoofPrint. A comprehensive media kit for the NZ Veterinary Association titles is available on request. Contact your partnership manager for more information on these niche titles.

Firefox

about:blank

Dig ita l

Dig ita l

Dairy Cattle Veterinarians Branch of the New Zealand Veterinary Association

HoofPrint

Volume 38 | Number 3 | September 2020 | ISSN 1172-580X Dairy Cattle Vets newsletter of the New Zealand Veterinary Association Trace elements and dairy cows: looking at some common myths

Osteomyelitis of the olecranon in an alpaca

Multicentric lymphoma in two first-calved heifers

HoofPrint NZ | Volume 38 No. 3 September 2020 | i

VETSCRIPT Frequency – Six times a year (February, April, June, August, October, December) Format – Printed A4 magazine, link to digital version available Reach – All members of the NZVA (2,200+) and 100s of NZ and international subscribers Readership – Veterinarians, student veterinarians, veterinary staff, practice owners and managers, government sector and industry leaders

COMPANION QUARTERLY

1 of 66

EQUINE VETERINARY PRACTITIONER

2/09/2020, 8:10 am

Frequency – Four times a year (March, June, October, December)

Frequency – Four times a year (March, June, October, December)

Format – Printed A4 magazine, link to digital version available

Format – Digital A4 magazine, link emailed to readers

Reach – Available to all NZVA members plus all members of the Companion Animal Veterinarians branch (700+)

Reach – Available to all NZVA members plus all members of the Equine Veterinarians Branch

Readership – Veterinarians, student veterinarians, veterinary staff, practice owners and managers

Readership – Veterinarians, student veterinarians, veterinary staff, practice owners and managers

GRAZING GAZETTE

HOOFPRINT

Frequency – Twice a year (June and December)

Frequency – Four times a year (March, June, October, December)

Format – Printed A4 magazine, link to digital version available for members

Format – Digital A4 magazine, link emailed to readers

Reach – Available to all NZVA members plus all members of the Sheep and Beef Cattle Veterinarians Branch

Reach – Available to all NZVA members plus all members of the Dairy Cattle Veterinarians Branch (650+)

Readership – Veterinarians, student veterinarians, veterinary staff, practice owners and managers

Readership – Veterinarians, student veterinarians, veterinary staff, practice owners and managers

Agency commission: All rates are commission bearing and NZVA awards 20% commission to accredited agencies. VetScript Media Kit 2022 – 3

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022

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TERMS AND CONDITIONS 1. Advertisements 1.1 NZ Farm Life Media Limited accepts all Advertisements from the Client for publication in all NZ Farm Life Media Limited publications and NZ Farm Life Media Limited Websites on the following terms and conditions (“Terms and Conditions”). These Terms and Conditions apply to: a. Display and classified advertising in all NZ Farm Life Media Limited publications. b. Online advertising across NZ Farm Life Media Limited. c. Inserts, onserts, DM/ride alongs, belly wraps and any other innovations. 2. Agreement These Terms and Conditions (including booking confirmations) set out the entire agreement between the Client and NZ Farm Life Media Limited in relation to advertising with NZ Farm Life Media Limited in print and/or online. Acceptance of any advertising quotes, products or services from NZ Farm Life Media Limited is deemed to be acceptance of these Terms and Conditions. 3. Indemnity The Client indemnifies, and holds indemnified, NZ Farm Life Media Limited against all losses, damages or costs incurred (including without limitation consequential loss, loss of profits or loss of business) arising as a consequence of the placement and/or content of the Client’s Advertisement or any breach of these Terms and Conditions and from any costs, harm or loss incurred by NZ Farm Life Media Limited through making corrections or amendments to the Client’s Advertisements in accordance with these Terms and Conditions. 4. NZ Farm Life Media Limited’s Rights 4.1 NZ Farm Life Media Limited in its discretion may: a. At any time and without notice to the Client cancel, reject or refuse to publish or continue publishing any Advertisement without providing any reason for such rejection or refusal at any time before or after publication of the Advertisement, provided this right will not be unreasonably exercised. In the event that an Advertisement has been cancelled or rejected by NZ Farm Life Media Limited and where advertising rates have been agreed on the basis of a specified number of Advertisements appearing within a prescribed timeframe, any Advertisement already run shall be paid for at the rate that would apply if the entire order were published. b. Remove from its publications or websites any Advertisement that contains matter that NZ Farm Life Media Limited views, in its sole and absolute discretion, to be objectionable or inappropriate for inclusion. c. Accept and publish advertising requesting restrictions or specifying positions, facings, editorial adjacencies or other requirements, but acceptance of such restrictions or specifications are at NZ Farm Life Media Limited sole discretion and are not guaranteed.

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5. Warranty 5.1 The Client represents and warrants that: a. NZ Farm Life Media Limited is entitled to reproduce any written material, advertising or images supplied by the Client to NZ Farm Life Media Limited, without further cost to the Client, in other NZ Farm Life Media Limited publications and media. b. That the Advertisement complies in every way with the Advertising Codes of Practice issued by the Advertising Standards Authority Incorporated and with every other code or industry standard relating to advertising in New Zealand. c. Publication of the Advertisement will not give rise to NZ Farm Life Media Limited incurring any liability or to a claim against NZ Farm Life Media Limited. d. The information provided to NZ Farm Life Media Limited is true and correct and that the Client will advise NZ Farm Life Media Limited of any changes to the information or details. e. The Client repeats the representations and warranties in clause 5.1 on each occasion that an Advertisement is Booked and each time an Advertisement is provided to NZ Farm Life Media Limited for publication. f. The advertising space will be used only by the Client for advertising their usual business, with the exception of employment advertising which is permitted, and may not be transferred by the Client to another person. g. The Advertisement the Client provides does not: (i) Contain material that is considered obscene, offensive, defamatory or which otherwise offends against generally accepted community standards and is unsuitable for publication and is likely to be misleading or deceptive or otherwise infringe the Fair Trading Act 1986 or any other statute, regulation or rule of trade. (ii) Infringe copyright, trademark or any other intellectual property rights. (iii) Breach any provision of any statute, regulation, by-law or other rule of law. h. The Advertisement the Client provides complies in every way with the Human Rights Act 1993 (HRA). Under the HRA, it is unlawful, subject to certain exceptions contained in the HRA, for employment Advertisements to restrict applicants because of their sex, marital status, religion, ethical belief, colour, race, ethnic or national origins, disability, age (over the age of 16), political opinions, employment status, family status or sexual orientation. For the avoidance of doubt, where an employment Advertisement does not fall within one of the exceptions contained in the HRA, that Advertisement shall be regarded as being open to applications from males and females. 6. Limitation of Liability To the fullest extent permitted by law, NZ Farm Life Media Limited will not be liable for any loss, costs, damages or harm or misrepresentation including without limitation liability for indirect or consequential loss, loss

of business, loss of revenue or profit as a consequence of any action or omission by it, its employees, contractors or agents. 7. Advertising Material and Content 7.1 It is agreed that: a. The Client is responsible for proof-reading and approving all Advertisements before submitting them to NZ Farm Life Media Limited for publishing. b. If the Client does not sign off their final advertising proof within the allocated timeframe, NZ Farm Life Media Limited reserves the right to sign it off without consequence or liability (as per clause 6). c. The Client is fully liable for any errors or omissions in the Advertisement that remain after the Client has provided the final Advertisement to NZ Farm Life Media Limited or has approved the final proof. d. The Client acknowledges that it is responsible for notifying NZ Farm Life Media Limited as soon as possible (and in any case, within 10 days of the date the Advertisement appeared or should have appeared) of any error it identifies in any Advertisement the Client has placed. Where NZ Farm Life Media Limited receives notification of such an error, NZ Farm Life Media Limited will consider that error and take any steps it considers reasonable or necessary to remedy that error at the next available opportunity. After 10 days any claim is deemed waived. e. When any change of Advertisement is not received by the Material Deadline, an Advertisement run in previous publications may be published in its place. f. All advertisements that have 50% or more editorial of the total ad size, must have the words ‘Advertorial’, ‘Advertisement’, or, ‘Content supplied by (your business name)’ on top of the ad and copy must be in a different font from newspaper/magazine body copy. Final sign off for any of the above must be from the editor. g. Without notice to the Client, NZ Farm Life Media Limited may insert the words ‘Advertorial supplied by Client Name’ above or below any advertisement, which in NZ Farm Life Media Limited’s opinion resembles editorial that could create confusion for readers/viewers. 8. Advertisement Cancellations a. NZ Farm Life Media Limited, in its sole discretion, may agree to cancel an existing work order for print and/or NZ Farm Life Media Limited Website Advertising by the Client. b. The Client will remain liable for the cost of any work performed or materials purchased on behalf of the Client, including the cost of services and, where relevant, paper and/or printing. c. All cancellations of Advertising must be made in writing to NZ Farm Life Media Limited. d. Changes to or cancellations of print Advertising by the Client will be accepted by NZ Farm Life Media Limited in its sole discretion, and will incur a cancellation fee of 100% of the Advertisement cost plus GST, if cancelled after the Booking Deadline. e. Changes to or cancellations of NZ Farm Life Media Limited Website

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022


Advertising by the Client will be accepted by NZ Farm Life Media Limited in its sole discretion, and: i. Cancellations received within six to 14 Business Days before the campaign start date will incur a cancellation fee of 50% of the Advertisement cost plus GST; ii. Cancellations received within five Business Days of the campaign start date will incur a cancellation fee of 100% of the Advertisement cost plus GST; iii. If the digital material required from the Client for the website advertising or communication regarding cancellation is not received then the Client will incur a cancellation fee of 100% of the Advertisement cost plus GST. 9. Rates 9.1 The Client acknowledges that: a. All Advertisements will be charged, and the relevant amount due will be paid to NZ Farm Life Media Limited, in accordance with the Rate Card applicable at the time an Advertisement is Booked, unless otherwise agreed in writing. b. Where a rate is agreed between the parties, that differs from the Rate Card, on the basis that the Advertisement will appear in a specified number of publications within a certain period of time, and the Client does not subsequently advertise in the specified number of publications within the agreed timeframe, the Client will be liable for the difference between the rates agreed and those which are prescribed in the Rate Card, for the number of Advertisements actually published. c. Unless otherwise stated by NZ Farm Life Media Limited, advertising rates are quoted exclusive of GST and the Client will pay GST in addition to such rates. NZ Farm Life Media Limited will not charge GST if a Client can provide written confirmation that it is not a resident in New Zealand for GST purposes (i.e. not a resident for income tax purposes and not carrying on an activity in New Zealand through a fixed or permanent place in New Zealand). Clients must advise NZ Farm Life Media Limited should their position alter. 10. Payment/Costs a. All invoices are due for payment on the 20th of the month following the date of the invoice for any Advertisement (Due Date). b. The Client must advise NZ Farm Life Media Limited as soon as possible and, in any event, before the Due Date, if the Client believes there is any error with the invoice(s) it has received. c. In the event that NZ Farm Life Media Limited does not receive payment within five Business Days of the Due Date, NZ Farm Life Media Limited may send to the Client a notice of demand for payment (Final Demand). d. If the Client does not pay all outstanding amounts owed to NZ Farm Life Media Limited within Five Business Days of the date of any Final Demand, the Client will become immediately liable for all costs and expenses incurred in recovering the debt including, but not limited to, full legal costs, debt collection and court costs and any interest on the amount due from the Due Date to the date the

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2022

amount due has been recovered, charged at the ‘use of money’ interest rate prescribed by the New Zealand Inland Revenue Department. e. Clients who are deemed to be a Bad Debtor by NZ Farm Life Media Limited will not be eligible for future advertising until payment is received, and may be required to pre-pay for all future Advertisements. f. NZ Farm Life Media Limited reserves the right to cancel without notice any forward bookings if the Client has become a Bad Debtor. g. Clients based outside of New Zealand may be asked to pre-pay for their advertising, at NZ Farm Life Media Limited discretion, to ensure payment is received on time. h. NZ Farm Life Media Limited reserves the right to request Clients pre-pay for advertising before it runs. Once payment is received the Advertisement will then be placed in the next available publication. i. NZ Farm Life Media Limited is entitled to charge for its services in the creation of marketing material and Advertisements specifically requested by Clients. Ownership of such material shall pass to the Client upon payment in full of all amounts due to NZ Farm Life Media Limited by the Client for these services. The intellectual property in all original material supplied by NZ Farm Life Media Limited such as photographs, graphics, and editorial content will remain with NZ Farm Life Media Limited and the Client acknowledges and agrees that its use by the Client or a third party (other than with express written consent of NZ Farm Life Media Limited) is prohibited. 11. General 11.1 Advice The Client acknowledges that before accepting these Terms and Conditions it has had the opportunity to obtain advice, including independent legal advice, as it requires, regarding these Terms and Conditions and their effect. 11.2 Whole Agreement These Terms and Conditions govern the relationship between NZ Farm Life Media Limited and the Client and supersede all prior representations or agreements between the parties whether oral or in writing, unless expressly stated otherwise. 11.3 Invalidity If any provision of these Terms and Conditions is held by any competent authority to be invalid or unenforceable, it shall be read down or severed to the extent of the invalidity or unenforceability and that event shall not affect the validity or enforceability of the remaining provisions. 11.4 Governing law the laws of New Zealand govern these Terms and Conditions. 11.5 Jurisdiction Each party irrevocably and unconditionally submits to the nonexclusive jurisdiction of the courts of, or exercising jurisdiction in, New Zealand and waives any claim or objection based on absence of jurisdiction or inconvenient forum; or immunity in relation to these Terms and Conditions in any jurisdiction for any reason; and 11.6 Amendment

NZ Farm Life Media Limited may amend these Terms and Conditions from time to time at its sole discretion. The amended Terms and Conditions will not apply to Advertisements that are confirmed as Booked unless otherwise agreed between NZ Farm Life Media Limited and the Client. 11.7 Waivers The failure of NZ Farm Life Media Limited to enforce or a delay by NZ Farm Life Media Limited to enforce any right conferred upon it by these Terms and Conditions shall not constitute a waiver of any such right or operate so as to bar the exercise or enforcement there of at any time or times thereafter. 11.8 No assignment The Client shall not assign these Terms and Conditions or otherwise transfer the benefit of these Terms and Conditions or a right or remedy under it. 11.9 Survival Not withstanding termination of this Agreement, this clause 11.9 and the following clauses shall survive any termination: i. Clause 3 (Indemnity); ii. Clause 6 (Limitation of Liability); iii. Clause 10 (Payment/Costs); iv. Clause 11 (General); and v. All other clauses required giving effect to this clause. 12. Definitions/Interpretation 12.1 In these Terms and Conditions, unless the context otherwise provides, the following definitions shall apply: a. The expression ‘Client’ means the advertiser and where advertising has been placed with NZ Farm Life Media Limited by an advertising agency, includes that agency. b. ‘Advertisement’ means any Advertisement supplied to NZ Farm Life Media Limited by or on behalf of the Client, including any design and/or text. c. ‘Booked’ means an Advertisement that has been confirmed by the Client and which NZ Farm Life Media Limited has generated a booking confirmation for. d. ‘Booking Deadline’ means the time by which NZ Farm Life Media Limited must receive confirmation of an order for an Advertisement from the Client, as contained in the Rate Card for the relevant publication. e. ‘Material Deadline’ means the time by which NZ Farm Life Media Limited must receive material for an Advertisement from the client. f. ‘Business Day’ means a time between 8am and 5pm, which is not a weekend or a public holiday. g. NZ Farm Life Media Limited website means nzfarmlife.co.nz h. ‘Rate Card’ means the rate card for the relevant publication in which the Advertisement is to appear which contains the advertising rates and relevant deadlines for that publication, as amended from time to time. i. ‘Bad Debtor’ means a Client who has failed to make payment of an outstanding advertising invoice within 60 days of its due date.

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CONTACTS ADVERTISING PARTNERSHIP MANAGERS: Janine Aish Upper North Island p. 07 823 5883 m. 027 890 0015 e. janine.aish@nzfarmlife.co.nz

Angus Kebbell South Island/Lower North Island/ Livestock m. 022 052 3268 e. angus.kebbell@nzfarmlife.co.nz Tony Leggett International p. 06 280 3162 m. 027 474 6093 +64 27 474 6093 (International calls) e. tony.leggett@nzfarmlife.co.nz

PRODUCTION CONTACT: Print advertising: Emily Rees p. 06 280 3167 e. adcopy@nzfarmlife.co.nz

Digital advertising: Jo Hannam p. 06 280 3168 e. digitalcopy@nzfarmlife.co.nz

8 Weld Street, PO Box 218, Feilding 4740, New Zealand p. 0800 224 782 e. bookings@nzfarmlife.co.nz