Page 1

Learn, grow, excel

Media Kit: 2018 WORK HARD, PLAY HARDER

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2018

1


1

Introducing our family of magazines

Learn, grow, excel

RETIREMENT LOGISTICS SEISMIC UPHEAVAL

Herd Management $12

DECEMBER 2016

BEING COW-CENTRIC

incl GST

Dairy Exporter | www.nzfarmlife.co.nz | December 2016

1

The team at NZ Farm Life Media is the proud publisher of two farming titles, Country-Wide and New Zealand Dairy Exporter.

1

GROWING NZ FARMING

Our company was formed in October 2016 to inject new life into both titles and take over the Young Country brand to nurture more of our nation’s future farmers and agribusiness professionals.

CASHFLOW KING

SIDE-BY-SIDES

Unorthodox strategies keep the bank manager happy.

We’re passionate about farming and proud of what it provides to the nation’s economy.

WHICH ONE DO YOU CHOOSE?

A tale or

two to tell

Manawatu’s retired farm manager Gordon Jones chronicles his 40-year farming career. p75

$12.00

incl gst

March 2017

PB

Country-Wide March 2017

Country-Wide March 2017

THE DEER FARMER 1

Our mission is to deliver value to readers and advertisers. Our content is focused behind the farm gate where we aim to provide farm owners and their staff with the best information to help them farm smarter. We offer a depth of reporting that is unrivalled. Our focus is on reducing the risks that farmers face in delivering the result they want from their toil and investment. Of course, we showcase the best of farming and how farmers have some fun as well.

2

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2018


Media Kit: 2018-2019

My Guarantee

“ Country-Wide advertising 4

NZ Dairy Exporter advertising 12

“I offer my personal guarantee to you as an advertiser or subscriber to one of our magazines. If you are not completely satisfied with the way our team handle your advertising booking, then I will guarantee to put it right for you. If you’re a subscriber, and you are not completely satisfied with your magazine, then I’ll pay back your subscription - in full!” Tony Leggett, Publisher

Young Country advertising 18

Innovations 19


GROWING NZ FARMING


GROWING NZ FARMING

Information to improve farm performance. Country-Wide readers are progressive drystock and arable farmers with a focus on the sheep, beef, deer and arable sectors.

Country-Wide is for farmers who want to get ahead. They apply what they learn in Country-Wide to improve farm performance, productivity and profitability.

Subscribers to Country-Wide are focused on investing back into their farm business. The information published in Country-Wide is what gives them the edge. Country-Wide focuses on real farm management information, from the latest science and technology developments to the best onfarm practice stories to inspire and inform.

Circulation*

6126 Source: ABC Audit of Circulation, March 2018 (Average Net Circulation)

Special editions.

New Zealand’s only category specialist publication for red meat and arable.

In partnership with Beef + Lamb New Zealand, Performance Beef Breeders, and Rural Contractors New Zealand. Young Country shares stories of young people building fantastic careers in the rural sector. Inspiring the next generation of agri-business leaders, a dedicated Young Country section appears in CountryWide magazine.

Country-Wide Beef - delivered in May to coincide with the bull sale season. Includes a beef expo preview, beef breeder directory and a 2017 bull sale calendar. Delivered to all NZ beef farmers. Total circulation: 16,000

Country-Wide Sheep - Sent out in October to coincide with the ram sale season and containing a comprehensive breeder directory. Country-Wide Sheep goes to all NZ sheep farmers. Total circulation: 16,000

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2018

5


Production Specs 2018 Acceptable software

Additional notes

Acrobat PDF (preferred option)

Cropmarks and page information offset by 5mm (outside bleed)

High resolution PDFs, preferably using our job options (PDF job options can be supplied to you) otherwise a press optimised PDF. All links must be high resolution and fonts embedded. Cropmarks are required, offset by 5mm.

InDesign

All text must be converted to outlines and links embedded or supplied. All colour must be CMYK (no spot colours) and links saved as CMYK (not RGB) at 300dpi.

Illustrator

All text must be converted to outlines. All files must be exported as an EPS with all links saved as TIF or JPG.

Photoshop

All supplied images must be saved as grayscale or CMYK and resolution must be at least 300dpi.

Publisher/Powerpoint

These files are not suitable for supplying prepared adverts and cannot be accepted.

Word

“

Only suitable for supplying text to go within your advert. As soon as I get CountryWide, I open it though my wife often opens it before me. It has a good balance to it, it is hard to put down.

Cropmarks are required for ALL publications, offset by 5mm.

Magazine is perfect bound, so please be aware of the live type areas specified for bleed advertising. Standard paper stock - Cover 200gsm matt. Text 80gsm matt. Subject to change.

Display advertising 6 columns per page Columns

1

2

3

4

5

6

(mm)

28

60

93

126

159

192

Supply material to: Email adcopy@nzfarmlife.co.nz Freephone 0800 224 782 Direct dial 06 280 3164 FTP Please contact us for our details

“

Bevan Hopcroft, Southland.

6

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2018


Production Specs and casual rates 2018 Double page $5900 Double page spread 267mm x 407mm 20mm centre gutter NOTE: Try to avoid running text over the centre gutter.

Double half page $3900 1/2 page DPS bleed 3 sides 145mm x 460mm (+ 5mm bleed) 20mm gutter Live type area is 5mm in from the left and right trim edge and 5mm from the bottom edge. NOTE: Try to avoid running text over the centre gutter.

Single page $3300 Double page spread bleed 297mm x 460mm (+ 5mm bleed) 20mm centre gutter Live type area is 5mm inside left and right trim and 5mm from top and bottom. NOTE: Try to avoid running text over the centre gutter.

1/3 page portrait (bleed) 297mm x 108mm (+ 5mm bleed)

Full page 267mm x 192mm

Live type area is 10mm inside left and right trim and 5mm from top and bottom.

Half page $2200

Half page horizontal 130mm x 192mm

Half page horizontal bleed 145mm x 230mm (+ 5mm bleed) Live type area is 10mm in from the left and right trim edge and 5mm from the bottom.

Half page portrait 267mm x 93mm

Half page portrait (bleed) 297mm x 108mm (+ 5mm bleed)

Quarter page $1100

Third page $1450

1/3 page portrait 267mm x 60mm

Full page bleed 297mm x 230mm (+ 5mm bleed)

1/3 page horizontal 97mm x 192mm

1/3 page horizontal 112mm x 230mm (+ 5mm bleed)

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2018

1/4 page horizontal 65mm x 192mm

1/4 page horizontal bleed 80mm x 230mm (+5mm bleed)

1/4 page standard 130mm x 93mm

Live type area is 10mm in from the left and right trim edge and 5mm from the bottom.

7


Directory specs and casual rates 2018 ONE SOURCE

FOR AUTUMN PASTURE MANAGEMENT

ONE SOURCE

FARM LIFE Directory

To advertise contact: Janine Gray 027 890 0015

1/16 page portrait 47mm x 64mm

janine.gray@nzfarmlife.co.nz

1/8 page horizontal 98mm x 64mm

FOR AUTUMN PASTURE MANAGEMENT

OPTIMISE YOUR PASTURE US. OPTIMISEWITH YOUR PASTURE WITH US. TRUSTED PARTNERS TRUSTED PARTNERS

Tony Leggett 027 474 6093

tony.leggett@nzfarmlife.co.nz

Local AgenLocal Agent t

Nind Nind Dair Dairy ices y Service Serv s Southl and &

LOCAL KNOWLEDGE LOCAL KNOWLEDGE

Want to fill this gap?

Southlan d & Otago

Otago

As your on-farm partner, we build on many seasons of knowledge. Our relationships with proven seed, ag-chem and fertiliser specialists help you to optimise Autumn pasture results. As yourwill on-farm partner, we buildyour on many seasons of knowledge.

Just $185

plus GST per month when you book for three months

Our relationships with proven seed, ag-chem and fertiliser specialists will help you to optimise your Autumn pasture results.

Call Janine now on 07 823 5883

Want to fill this gap?

Talk to your TSR or visit us in-store NZFARMSOURCE.CO.NZ/STORE

0800 731 266

NZFARMSOURCE.CO.NZ/STORE

Just $95

www.ccrecruitment.co.nz

Talk to your TSR or visit us in-store

plus GST per month when

0800 731 266

ROUNDUP ULTRA®MAX 570g/l

FARM NUTRITION SOLUTIONS

$

224 00

18L DRUM

0800 SEAWEED

1

*

you book for three months

Call Janine now

THE MOST POWERFUL ROUNDUP FOR GREAT KNOCKDOWN PERFORMANCE COMING INTO AUTUMN.

on 07 823 5883

po Wor w ee erfu lds m d cl l os ip vari t pe r is able he re

sp

SKIOLD

DISC MILL

Price per drum is based on minimum retail price, inclusive of GST and Agrecovery levy. Offer may vary between retail stores. Minimum order quantities may apply. While stocks last. Offer valid until 23:59, 31 March 2018

UPGRADE NOW!

Save Money Maximise Production

CONTACT YOUR LOCAL RURAL RESELLER Roundup and Roundup ULTRA are registered trademarks of Monsanto Technology LLC used under licence by Sinochem. © 2015 Sinochem International Australia Pty Ltd

Barley, Wheat, Maize & Soybean Meal (forward contracts available).

Custom made Dairy Mineral Pellets To join our Palm Kernel Pricing Text Service. Please text your name and area to 027 214 9761 Palm Kernel Pricing Text Service

Intergrain NZ LTD 100

1/4 page portrait 98mm x 132mm

1/8 page portrait 47mm x 132mm

CC0090998©

Call Susanna at Intergrain NZ 0800 244 744

ON YOUR NEXT STORE TRADE

Take advantage of this unbeatable offer until 31 March 2018

*Standard commission is only 2.5%

NEW ZEALAND’S LIVESTOCK MARKETPLACE

stockx.co.nz Dairy Exporter | www.nzfarmlife.co.nz | March 2018

Perfect milling for dairy grains Low maintenance Unbeatable prices Farmer references available Local installers

Gear up for the new season AU-7496131AA

Maxammon Maize and Maxammon Maize blends • Palm Kernel & blends

FEATURES Ability to handle stones Easy to adjust

Ideal for shearing sheep, alpacas, goats and cow tails Variable speed from 2400-3500 rpm Latest brushless motor technology means minimal heat build up 1400gms means 100-200gms lighter than standard handpiece At 2700 rpm the 12-volt lithium battery will crutch up to 300-400 sheep, 400-500 cow tails Tough alloy switch box with auto reset fuse for overload or lockup – clips to belt

% COMMISSION

SUPPLEMENTARY FEED

View in action go to www.handypiece.co.nz

Serving NZ Farmers since 1962

Free call 0800 474 327 Email: dave@handypiece.co.nz

Dairy Exporter | www.nzfarmlife.co.nz | March 2018

1/4 page $520 Portrait: 98mm x 132mm Horizontal: 200mm x 64mm

1/8 page $270 Portrait: 132mm x 47mm Horizontal: 98mm x 64mm

1/16 page $140 1/4 page horizontal 200mm x 64mm

Portrait: 47mm x 64mm * All rates are GST exclusive, minimum three connective months commitment.

8

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2018

101


2018/19 Dates and Deadlines Magazine Material deadline Publication date

On sale date

Booking deadline 5pm

June 2018

May 28

July 2018

(Including bound inserts or inserts we are to print)

Inserts to printer deadline*

5pm

(This is for supplied inserts only)

May 2

May 4

May 10

June 25

May 29 (Tue)

31 May (Thu)

June 7

August 2018

July 30

July 4

July 6

July 12

September (Crops) 2018

August 27

August 1

August 3

August 9

October (Sheep) 2018

September 24

August 29

August 31

September 6

November 2018

October 29

October 2

October 4

October 10

December 2018

November 26

October 30 (Tues)

November 1 (Thu)

November 7

January 2019

December 24, 2018

November 28, 2018

November 30, 2018

December 6, 2018

February 2019

January 31

January 7

January 7

January 10

March 2019

February 25

January 28

January 30

February 7

April 2019

April 1

March 6

March 8

March 14

May (Beef) 2019

May 2

April 1

April 3

April 11

June 2019

May 27

May 1

May 3

May 9

July 2019

July 1

June 5

June 7

June 13

August 2019

July 29

July 3

July 5

July 11

September (Crops) 2019

August 26

July 31

August 2

August 8

October (Sheep) 2019

October 3

September 4

September 6

September 12

November 2019

October 28

October 2

October 4

October 12

December 2019

November 25

October 29

October 31

November 7

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2018

9


GROWING NZ FARMING

e-Newsletter Sent regulatory to our Country-Wide subscriber emails database, and contains all the latest news and releases across the red meat and arable sectors. Average open rate of 33%. Two ad positions available Leaderboard $550 MREC $550 Talk to your partnership manager for advertising opportunities in our e-Newsletters. • •

All rates include full colour, are commission-bearing and exclude GST. Valid for 2018 only All advertisements that have 50% or more editorial of the total ad size, must have the words ‘Advertorial’, ‘Advertisement’, or, ‘Content supplied by (your business name)’ on top of the ad and copy must be in a different font from magazine body copy.

Material formatting Specs: • Banner 760px x 120px • MREC 300px x 250px • JPEG or GIF image or PNG format only • No larger than 100kb Note: Not all email providers support .gif animations, therefore ensure all important messaging appears on the first farme.

10 

Supply material to: digitalcopy@nzfarmlife.co.nz

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2018


NEW ZEA LAND

Learn, grow, excel


NEW ZEA LAND

Learn, grow, excel

The trusted mainstay of dairy farming since 1925. Modern dairy farming is a complex and demanding business. The technologies, systems and the market place that dairy farmers work in changes constantly. The NZ Dairy Exporter is a trusted source of information adding value to the business of dairy farming.

Most in-depth readership of any dairy publication.

NZ Dairy Exporter is the only dairy publication with a paid subscriber base and is valued as part of the business of dairy farming. The team at the NZ Dairy Exporter are committed to setting the highest standard for depth of coverage in farm management information, research and development reporting, industry analysis and market updates. Content that delivers better

dairy performance, production and profit. The NZ Dairy Exporter Reader Subscribers to NZ Dairy Exporter are outstanding in their field, thought leaders within their chosen industry. When it comes to dairy farm management they look to NZ Dairy Exporter for inspiration and guidance. When you advertise in NZ Dairy Exporter you are talking to the decision maker.

Circulation*

5184

Source: *ABC Audit of Circulation, Average net circulation, March 2018

Special editions. Young Country shares stories of young people building fantastic careers in the rural sector. Inspiring the next generation of dairy industry leaders, a dedicated Young Country section appears in NZ Dairy Exporter magazine.

12 

crop of the

NZ Dairy Exporter is all about helping those in the dairy sector to learn, grow and excel, no matter what stage of the ladder they are on. That’s why we are proud to support the Dairy Industry Awards by bringing you the stories of the regional winners for each year in our special Dairy Exporter April feature - Cream of the Crop, made in partnership with DairyNZ and delivered to every levy payer (estimated reach of 13,500 dairy farm unit) NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2018


Production Specs 2018 Acceptable software

Additional notes

Acrobat PDF (preferred option)

Cropmarks and page information offset by 5mm (outside bleed)

High resolution PDFs, preferably using our job options (PDF job options can be supplied to you) otherwise a press optimised PDF. All links must be high resolution and fonts embedded. Cropmarks are required, offset by 5mm.

Magazine is perfect bound, so please be aware of the live type areas specified for bleed advertising.

InDesign

Standard paper stock - Cover 200gsm matt. Text 95gsm matt. Subject to change.

Illustrator

Display advertising

All text must be converted to outlines and links embedded or supplied. All colour must be CMYK (no spot colours) and links saved as CMYK (not RGB) at 300dpi. All text must be converted to outlines. All files must be exported as an EPS with all links saved as TIF or JPG.

Photoshop

All supplied images must be saved as grayscale or CMYK and resolution must be at least 300dpi.

6 columns per page Columns

1

2

3

4

5

6

(mm)

28

60

93

126

159

192

Publisher/Powerpoint

These files are not suitable for supplying prepared adverts and cannot be accepted.

Supply material to:

Word

Email adcopy@nzfarmlife.co.nz Freephone 0800 224 782 Direct dial 06 280 3164 FTP Please contact us for our details

Only suitable for supplying text to go within your advert. Cropmarks are required for ALL publications, offset by 5mm.

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2018

13


Production Specs and casual rates 2018 Double page $5900 Double page spread 267mm x 407mm 20mm centre gutter NOTE: Try to avoid running text over the centre gutter.

Double half page $3900 1/2 page DPS bleed 3 sides 145mm x 460mm (+ 5mm bleed) 20mm gutter Live type area is 5mm in from the left and right trim edge and 5mm from the bottom edge. NOTE: Try to avoid running text over the centre gutter.

Single page $3300 Double page spread bleed 297mm x 460mm (+ 5mm bleed) 20mm centre gutter Live type area is 5mm inside left and right trim and 5mm from top and bottom. NOTE: Try to avoid running text over the centre gutter.

14 

1/3 page portrait (bleed) 297mm x 108mm (+ 5mm bleed)

Full page 267mm x 192mm

Live type area is 10mm inside left and right trim and 5mm from top and bottom.

Half page $2200

Half page horizontal 130mm x 192mm

Half page horizontal bleed 145mm x 230mm (+ 5mm bleed) Live type area is 10mm in from the left and right trim edge and 5mm from the bottom.

Third page $1450

1/3 page portrait 267mm x 60mm

Full page bleed 297mm x 230mm (+ 5mm bleed)

Half page portrait 267mm x 93mm

Half page portrait (bleed) 297mm x 108mm (+ 5mm bleed)

Quarter page $1100

1/3 page horizontal 97mm x 192mm

1/3 page horizontal 112mm x 230mm (+ 5mm bleed)

1/4 page horizontal 65mm x 192mm

1/4 page horizontal bleed 80mm x 230mm (+5mm bleed)

1/4 page standard 130mm x 93mm

Live type area is 10mm in from the left and right trim edge and 5mm from the bottom.

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2018


Directory specs and casual rates 2018 ONE SOURCE

FOR AUTUMN PASTURE MANAGEMENT

ONE SOURCE

FARM LIFE Directory

To advertise contact: Janine Gray 027 890 0015

1/16 page portrait 47mm x 64mm

janine.gray@nzfarmlife.co.nz

1/8 page horizontal 98mm x 64mm

FOR AUTUMN PASTURE MANAGEMENT

OPTIMISE YOUR PASTURE US. OPTIMISEWITH YOUR PASTURE WITH US. TRUSTED PARTNERS TRUSTED PARTNERS

Tony Leggett 027 474 6093

tony.leggett@nzfarmlife.co.nz

Local AgenLocal Agent t

Nind Nind Dair Dairy ices y Service Serv s Southl and &

LOCAL KNOWLEDGE LOCAL KNOWLEDGE

Want to fill this gap?

Southlan d & Otago

Otago

As your on-farm partner, we build on many seasons of knowledge. Our relationships with proven seed, ag-chem and fertiliser specialists help you to optimise Autumn pasture results. As yourwill on-farm partner, we buildyour on many seasons of knowledge. Our relationships with proven seed, ag-chem and fertiliser specialists will help you to optimise your Autumn pasture results.

Just $185

plus GST per month when you book for three months Call Janine now on 07 823 5883

Want to fill this gap?

Talk to your TSR or visit us in-store NZFARMSOURCE.CO.NZ/STORE

0800 731 266

NZFARMSOURCE.CO.NZ/STORE

Just $95

www.ccrecruitment.co.nz

Talk to your TSR or visit us in-store

plus GST per month when

0800 731 266

ROUNDUP ULTRA®MAX 570g/l

FARM NUTRITION SOLUTIONS

$

224 00

18L DRUM

0800 SEAWEED

1

*

you book for three months

Call Janine now

THE MOST POWERFUL ROUNDUP FOR GREAT KNOCKDOWN PERFORMANCE COMING INTO AUTUMN.

on 07 823 5883

po W sp wer orld ee s d cl ful mos ip vari t pe r is able he re

SKIOLD

DISC MILL

Price per drum is based on minimum retail price, inclusive of GST and Agrecovery levy. Offer may vary between retail stores. Minimum order quantities may apply. While stocks last. Offer valid until 23:59, 31 March 2018

UPGRADE NOW!

Save Money Maximise Production

CONTACT YOUR LOCAL RURAL RESELLER Roundup and Roundup ULTRA are registered trademarks of Monsanto Technology LLC used under licence by Sinochem. © 2015 Sinochem International Australia Pty Ltd

Maxammon Maize and Maxammon Maize blends • Palm Kernel & blends Barley, Wheat, Maize & Soybean Meal (forward contracts available).

Custom made Dairy Mineral Pellets To join our Palm Kernel Pricing Text Service. Please text your name and area to 027 214 9761 Palm Kernel Pricing Text Service

Intergrain NZ LTD 100

1/4 page portrait 98mm x 132mm

1/8 page portrait 47mm x 132mm

CC0090998©

Call Susanna at Intergrain NZ 0800 244 744

ON YOUR NEXT STORE TRADE

Take advantage of this unbeatable offer until 31 March 2018

stockx.co.nz Dairy Exporter | www.nzfarmlife.co.nz | March 2018

Perfect milling for dairy grains Low maintenance Unbeatable prices Farmer references available Local installers

Gear up for the new season

*Standard commission is only 2.5%

NEW ZEALAND’S LIVESTOCK MARKETPLACE

FEATURES Ability to handle stones Easy to adjust

Ideal for shearing sheep, alpacas, goats and cow tails Variable speed from 2400-3500 rpm Latest brushless motor technology means minimal heat build up 1400gms means 100-200gms lighter than standard handpiece At 2700 rpm the 12-volt lithium battery will crutch up to 300-400 sheep, 400-500 cow tails Tough alloy switch box with auto reset fuse for overload or lockup – clips to belt

COMMISSION

AU-7496131AA

%

SUPPLEMENTARY FEED

View in action go to www.handypiece.co.nz

Serving NZ Farmers since 1962

Free call 0800 474 327 Email: dave@handypiece.co.nz

Dairy Exporter | www.nzfarmlife.co.nz | March 2018

101

1/4 page $520 Portrait: 98mm x 132mm Horizontal: 200mm x 64mm

1/8 page $270 Portrait: 132mm x 47mm Horizontal: 98mm x 64mm

1/16 page $140 1/4 page horizontal 200mm x 64mm

Portrait: 47mm x 64mm * All rates are GST exclusive, minimum three connective months commitment.

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2018

15


2018/19 Dates and Deadlines Magazine Material deadline

It’s nice having an industryspecific publication that you can trust. We appreciate knowing they have done their homework thoroughly and likely share our passion for what we do! nah and Greg Topless, Sharemilker of the Year.

16 

Publication date

On sale date

Booking deadline 5pm

June 2018

June 11

July 2018

(Including bound inserts or inserts we are to print)

Inserts to printer deadline*

5pm

(This is for supplied inserts only)

May 16

May 18

May 24

July 9

June 13

June 15

June 21

August 2018

August 13

July 18

July 20

July 26

September 2018

September 10

August 15

August 17

August 23

October 2018

October 8

September 12

September 14

September 20

November 2018

November 12

October 16 (Tue)

October 18 (Thurs)

October 25

December 2018

December 10

November 14

November 16

November 22

January 2019

January 14

December 7, 2018

December 11, 2018

December 13, 2018

February 2019

February 14

January 16

January 18

January 24

March 2019

March 11

February 13

February 15

February 21

April 2019

April 15

March 20

March 22

March 28

May 2019

May 13

April 12

April 15

April 25

June 2019

June 13

May 15

May 17

May 23

July 2019

July 15

June 19

June 21

June 27

August 2019

August 12

July 17

July 19

July 25

September 2019

September 9

August 14

August 16

August 22

October 2019

October 14

September 16

September 17

September 24

November 2019

November 11

October 15

October 17

November 24

December 2019

December 9

November 15

November 17

November 24

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2018


e-Newsletter Sent regularly to our NZ Dairy Exporter subscriber email database, and contains all the latest news and releases in the dairy industry. Average open rate of 31%. Two ad positions available: Leaderboard $550 MRec $550 Talk to your partnership manager for advertising opportunities in our e-Newsletters. • •

All rates include full colour, are commission-bearing and exclude GST. Valid for 2018 only All advertisements that have 50% or more editorial of the total ad size, must have the words ‘Advertorial’, ‘Advertisement’, or, ‘Content supplied by (your business name)’ on top of the ad and copy must be in a different font from magazine body copy.

Material formatting Specs: • Banner 760px x 120px • MREC 300px x 250px • JPEG or GIF image or PNG format only • No larger than 100kb Note: Not all email providers support .gif animations, therefore ensure all important messaging appears on the first farme.

Supply material to: digitalcopy@nzfarmlife.co.nz


e-Newsletter

Our focus on the future We know young talent are the future of the sector. That’s why we’ve kept the Young Country brand alive in its own section within both the NZ Dairy Exporter and CountryWide magazines. The Young Country section in both magazines is our commitment to shining the light on agriculture as the sector of choice for a career for every school leaver or career changer in the country.

18 

Two ad positions available: Leaderboard $550 MRec $550 Talk to your account manager for advertising opportunities in our e-Newsletters. • •

All rates include full colour, are commission-bearing and exclude GST. Valid for 2017 only All advertisements that have 50% or more editorial of the total ad size, must have the words ‘Advertorial’, ‘Advertisement’, or, ‘Content supplied by (your business name)’ on top of the ad and copy must be in a different font from magazine body copy.

It tells stories of young people building businesses and growing careers in this dynamic and economically important sector of the economy.

Publication date

Go live date/ Release date

Material deadline

January

January 12

January 6

February

February 1

January 25

The Ministry for Primary Industries has forecast a need for 50,000 new entrants into agriculture by 2025 and says more than 40% of them will need tertiary qualifications.

March

March 1

February 22

April

April 3

March 27

May

May 1

April 24

Young Country tells the story of the breadth of different career opportunities, training and professional development possibilities, asset and business growth, networking and career development through the eyes of young people who are in the sector working, growing and having fun.

June

June 1

May 25

July

July 2

June 26

August

August 1

July 25

September

September 3

August 25

October

October 1

September 25

Our contributors find stories about young people managing to buy assets like dairy herds and farms - and how they do it, by building equity and entering equity partnerships or leasing agreements or how they move through a corporate career.

November

November 1

October 25

December

December 3

November 24

Supply material to: digitalcopy@nzfarmlife.co.nz

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2018


Innovations Expanded reach Targeting a particular region or regions of the country with either magazine is now possible, thanks to a partnership developed with our printing company which also offers a full distribution service to rural letterboxes. Or, we can work with your own database of clients to expand the reach of any issue of either magazine, so it is possible to deliver your message to your target audience of farmers.

Sponsored content NZ Farm Life Media has experienced writers and photographers all over New Zealand capable of providing your company with the right content for promoting your products and services. Our team offers a one-stop shop from start to finish if required, and the content is available for you to re-purpose on your own website or newsletters.

Company subscription packages Keep your own staff up to date with all the latest information on farming with a special subscription package designed for your company. From single subscriptions for the lunch room in the office through to bulk orders of each magazine delivered to your field team, our subscription packages are tailored to suit your needs. Phone our Subscription Services Manager on 06 280 3163 or email subs@nzfarmlife.co.nz to set up your company subscription. In some cases, your advertising spend with Country-Wide or NZ Dairy Exporter will qualify you for a complimentary subscription package.

Contact the publisher or your partnership manager for more information.

NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2018

19


Popular Innovations SYSTEMS

The large rectangular yard at the front of the new dairy. The Protrack drafting system could be updated in the future.

Halving the herd

YOUR FLYER HERE

Glenys Christian glenys.christian@nzx.co

m

When Waikato dairy farmers Richard and Christine Lansdaal decided to split their 700-cow herd in two they had a lot of decisions to make about building a new dairy.

plant, the same as in their rotary dairy. An “They didn’t like the ADF teat care system smell at first,” she and automatic cup property at Karapiro said. removers, the same as where young stock they have installed will be grazed under “It was too new.” in their rotary, were non-negotiable, their management they to reach target weights, In retrospect they say said. along with their they should have Jersey bulls. sorted out the drainage They also added a Protrack system earlier drafting “Our heifers have been on but were lulled into system rather than the under target a false sense of full management weights and they have security by dry weather system which could be cost us a lot of during the first updated in the money,” Christine said. part of the build. There future. With new milk was also the issue chilling regulations “We’ve missed out on of whether drainage due in 2016 both dairies a lot of would be additional might have to be production because they to work on the dairy upgraded. have been or earthworks. growing instead of milking Green water is collected in the first in a pond then year.” used to floodwash the yard, saving time. The Lansdaals’ herd is “It’s quick, easy and in the top 30 efficient,” Richard ‘We’re thankful we by Breeding Worth in said. the country and they contract mate cows included all that we With both herds being for LIC and CRV did. It’s Ambreed. Stolle cows, suitable races were needed really a one-person dairy and also “We appreciated for artificial because there’s no pressure said. want to be in the top 10,” Christine breeding, along with the covering roof. and that means more After achieving 1130kg Sharemilkers Gareth milksolids (MS)/ and Isabel Griffiths ha with they’re targeting production.’ were interviewed when 1190kg MS for there was only a the home farm with bare site where the new Gareth aiming to go dairy was to be from 1132kg MS/ha to built. They employed 1200kg MS/ha this one staff member at season. the start of last season but building delays The Lansdaals also have A lined two million litre meant the new dairy a 360-cow, storage pond wasn’t ready in time 128ha farm close by was built into the hill for the herds’ July 8 calving on Piako Road, which behind the new date. The has a 36-aside herringbone dairy where an old pump answer was to milk through and a 160was installed to Richard cow, 52ha farm at Tauhei pump effluent out to and Christine’s rotary where the 50:50 travelling irrigators. for a month until sharemilker is moving When a neighbouring the first pick-up from to a larger position 20ha lifestyle the new dairy on next June. It has a 16-aside block came up for sale August 6. herringbone. six months ago it When it comes to the was too good to pass “We had the farm, the cost of the new up so the Lansdaals staff but no dairy they put it at between bought it to add to the dairy,” Christine said. $800,000 and sharemilking $900,000. block. Gareth is now “Gareth was worried milking 375 cows, he couldn’t put the “It doesn’t take long intending to increase cows through the dairy for costs to add to 400 in the next to train them and up,” Richard said. few seasons. But the he had to train heifers Lansdaals intend to on our rotary.” “But we’re quite pleased stay at 350 cows, instead But once in the new with how it all concentrating on dairy it took only turned out. We’re thankful boosting the weights four days to get two we included all of their young stock, rows of cows happily that we did. It’s really which have been grazed milking. a one-person dairy off the farm. because there’s no pressure They have bought a new and that means 235ha grazing more production.” Dairy Exporter agrihq.co.nz/dairy-expo rter | January 2015

“It had been at the back of my mind for some time, as we wanted to run our own unit with our daughter Megan. But 700 cows by ourselves was too much and 350 sounded great,” Christine said. “Daylight saving starts too early and ends way too late and the cows were spending too much time walking to and from the dairy in the heat of the day and too long in the yard. Richard and Christine It was too stressful for Lansdaal with their 48-bail internal rotary. them. We thought both we and the cows the alternative of having would do better with to turn off and two smaller herds more sets to be added on to the busy Hamilton and 350 cows is a convenient in future if needed. to Morrinsville size.” Builder Don Chapman highway. It also means Richard believes there’s from Morrinsville both herds of cows nothing wrong was hired to build the have less than 1km to with milking 700 cows. dairy once they walk to the dairy agreed their final plan. to be milked rather than “We’d do it again if we the previous were younger,” “We nutted it out and distance of up to 2.5km he said. changed things they were doing about three times,” Richard twice a day. “But we’d done our dash. said. We didn’t One piece of fine-tuning The Lansdaals looked want to get off the farm was taking at dairies on other so we thought weather conditions into properties, noting features we’d restructure.” consideration which they which saw them alter particularly liked, as the angle of the The answer was to divide well as plant from their Jersey building slightly to better a number of different herd in two and split suit the site. manufacturers. the 206ha farm into Christine was adamant They would have loved two separate units. They about having to build exactly decided two years one long rectangular the same rotary again ago to milk half their piece of concrete as but when they cows through their the yard in front of the decided to sign up a 48-bail internal rotary dairy to ensure 20% sharemilker they sited just down good cow flow. The pendulum realised a herringbone from their house and would suit their gates from build a new dairy. Leask Engineering make requirements better because When it came to that an easy exit to it would be planning they concrete bins where more suitable for teaching narrowed down preferred up to 2-3kg palm staff. sites then chose kernel/cow/day is fed, “We went for a 36-aside an elevated position depending on herringbone close to the road. That pasture availability. with all mod cons so it would About 4% of each farm made it cheaper to connect be easy for electricity and is used to grow maize the sharemilker,” Richard easier for tanker access. which is made into said. silage and fed out in “The number of cups the paddocks. The site at the back of was the hardest the farm has an “We’re a DairyNZ System question to decide.” entrance off their no-exit 2 farm but road, rather than System 3 in a drought,” The answer was to allow Richard said. room for four They chose Waikato Milking Systems 48 Dairy Exporter

agrihq.co.nz/dairy-expo

rter

January 2015

49

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Feature 5

35

AGRIBUSINESS

E MasteringesTH s in s u agrib Words by Jackie Harrigan Photos by Sarah Brook

PORTRAIT

DLE bound inserts

DLE INSERT 2 PAGE

Agribusiness has become buzzword encompassing the huge business of agriculture and young people are starting to realise the jobs that are available for a business graduate with a good understanding of agricultural or horticultural industries. Jackie Harrigan talked to a couple of young graduates who took their agribusiness studies to the masters level.

N

umbers figure largely in the life and psyche of Thomas Macdonald so it’s little wonder his first job in agriculture is as a dairy business analyst. Hailing from a family dairy farm at Gordonton on the outskirts of Hamilton, he knew he wanted to be involved in agriculture but didn’t want to move straight into farming. His innate love of numbers led him straight into agribusiness via a heavily number-oriented school career which was all about maths, economics and accounting. “I’ve always been into numbers,” Thomas says. His natural next step was Massey or Lincoln for an ag commerce degree but he was more interested in the management degree at Waikato University and, besides, he had run the numbers and the cost savings of living at home were appealing. “The Waikato management school is prestigious but had very little agri content

when I was first looking but I could see myself in an economics or accounting role,” the 21-year-old says. The business analysis degree allowed Thomas to do half economics and finance and half agribusiness including an introduction to the fundamentals of agriculture, sector by sector, governance and ownership structures, the financials of corporate and co-operative companies with all the models underpinned by the pasture to plate value chain. “We were taught to always look at where the industry was sitting in the value chain and how the company was adding value,” Thomas says. Towards the end of the three-year degree the papers were more “directed study” where students could use their own interest within the sector to do research assignments using the analytical methods they had been taught, Thomas says. At the time his parents were researching options for housing cows on their farm and

Thomas’ tutor Jacqueline Rowarth suggested he did an economic analysis of the various options. Through the process he published two academic papers for the Fertiliser and Lime Research Centre and the New Zealand Grassland Associaton and found the process really valuable for networking and making industry contacts. Finishing varsity with a huge student loan was not a palatable option for a bloke with such a penchant for numbers so Thomas and a friend found a lucrative Aussie summer harvest job over the internet where driving a combine harvester for 18-hour days was rewarded with a pay packet of up to $2500 a week. Literally cutting his last exam short and jumping on a plane to Wallget, New South Wales, meant they were able to work for five weeks before Christmas and pay for most of the year’s fees and study costs. Picking up a Ballance scholarship for

34 ❘ YOUNG COUNTRY ❘ JANUARY 2015

Never far from a spreadsheet, Thomas Macdonald loves to run the numbers so being a dairy business analyst is the perfect job for him.

his third year meant a further $4000 for the coffers and then a Waikato University summer research scholarship to the tune of $5000 gave him leeway to spend the summer researching the international growth strategies of NZ co-operatives, including Fonterra and Ravensdown and other agricultural co-ops, and writing a paper published for the 2013 NZ Grassland Association conference. Having finished his three-year degree and still only 20, Thomas wondered what to do next and, true to form, turned to his trusty calculator to run some numbers on the cost of embarking on more study versus entering the workforce. “I always run the numbers to help me decide.” What swung it in favour of further study was when Waikato University moved to a

180-point masters programme, meaning completion in one calendar year using summer school papers, rather than 18 months of study and a further six months waiting to get in sync with the corporate employers’ recruitment programmes. So, the day after finishing his degree in November 2013, Thomas started on his masters degree which he finished in November. An aspect of the course he valued was the ability to pick and choose according to his areas of interest. Thomas structured a course with agri industry, government growth agendas, foreign investment and other subjects, along with industry visits providing insight and networking opportunities with some of the country’s larger agribusinesses. On the plus side of the ledger was the

financial support of another year of his Ballance scholarship and then being awarded the NZ National Fieldays Sir Don Llewellyn scholarship to support his year of study. The scholarship is for study on a specific project, with Thomas investigating the comparative cost of environmental compliance for Waikato dairy farm systems, modelling farm systems from an environmental and economic point of view. With three months to go Thomas thinks his conclusion will show Waikato farm systems can achieve increased economic returns by lifting production while mitigating adverse environmental effects and meeting all regional regulation. Thomas obviously thrives on being busy. “I don’t know what to do if I’m not busy”. Just when he thought life was hectic

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YOUNG COUNTRY ❘ JANUARY 2015 ❘ 35

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AGRIBUSINESS

E MasterinngesTH s agribusi Words by Jackie Harrigan Photos by Sarah Brook

A4 bound inserts 2-PAGE

Agribusiness has become buzzword encompassing the huge business of agriculture and young people are starting to realise the jobs that are available for a business graduate with a good understanding of agricultural or horticultural industries. Jackie Harrigan talked to a couple of young graduates who took their agribusiness studies to the masters level.

N

umbers figure largely in the life and psyche of Thomas Macdonald so it’s little wonder his first job in agriculture is as a dairy business analyst. Hailing from a family dairy farm at Gordonton on the outskirts of Hamilton, he knew he wanted to be involved in agriculture but didn’t want to move straight into farming. His innate love of numbers led him straight into agribusiness via a heavily number-oriented school career which was all about maths, economics and accounting. “I’ve always been into numbers,” Thomas says. His natural next step was Massey or Lincoln for an ag commerce degree but he was more interested in the management degree at Waikato University and, besides, he had run the numbers and the cost savings of living at home were appealing. “The Waikato management school is prestigious but had very little agri content

34 ❘ YOUNG COUNTRY ❘ JANUARY 2015

when I was first looking but I could see myself in an economics or accounting role,” the 21-year-old says. The business analysis degree allowed Thomas to do half economics and finance and half agribusiness including an introduction to the fundamentals of agriculture, sector by sector, governance and ownership structures, the financials of corporate and co-operative companies with all the models underpinned by the pasture to plate value chain. “We were taught to always look at where the industry was sitting in the value chain and how the company was adding value,” Thomas says. Towards the end of the three-year degree the papers were more “directed study” where students could use their own interest within the sector to do research assignments using the analytical methods they had been taught, Thomas says. At the time his parents were researching options for housing cows on their farm and

Thomas’ tutor Jacqueline Rowarth suggested he did an economic analysis of the various options. Through the process he published two academic papers for the Fertiliser and Lime Research Centre and the New Zealand Grassland Associaton and found the process really valuable for networking and making industry contacts. Finishing varsity with a huge student loan was not a palatable option for a bloke with such a penchant for numbers so Thomas and a friend found a lucrative Aussie summer harvest job over the internet where driving a combine harvester for 18-hour days was rewarded with a pay packet of up to $2500 a week. Literally cutting his last exam short and jumping on a plane to Wallget, New South Wales, meant they were able to work for five weeks before Christmas and pay for most of the year’s fees and study costs. Picking up a Ballance scholarship for

Never far from a spreadsheet, Thomas Macdonald loves to run the numbers so being a dairy business analyst is the perfect job for him.

his third year meant a further $4000 for the coffers and then a Waikato University summer research scholarship to the tune of $5000 gave him leeway to spend the summer researching the international growth strategies of NZ co-operatives, including Fonterra and Ravensdown and other agricultural co-ops, and writing a paper published for the 2013 NZ Grassland Association conference. Having finished his three-year degree and still only 20, Thomas wondered what to do next and, true to form, turned to his trusty calculator to run some numbers on the cost of embarking on more study versus entering the workforce. “I always run the numbers to help me decide.” What swung it in favour of further study was when Waikato University moved to a

180-point masters programme, meaning completion in one calendar year using summer school papers, rather than 18 months of study and a further six months waiting to get in sync with the corporate employers’ recruitment programmes. So, the day after finishing his degree in November 2013, Thomas started on his masters degree which he finished in November. An aspect of the course he valued was the ability to pick and choose according to his areas of interest. Thomas structured a course with agri industry, government growth agendas, foreign investment and other subjects, along with industry visits providing insight and networking opportunities with some of the country’s larger agribusinesses. On the plus side of the ledger was the

financial support of another year of his Ballance scholarship and then being awarded the NZ National Fieldays Sir Don Llewellyn scholarship to support his year of study. The scholarship is for study on a specific project, with Thomas investigating the comparative cost of environmental compliance for Waikato dairy farm systems, modelling farm systems from an environmental and economic point of view. With three months to go Thomas thinks his conclusion will show Waikato farm systems can achieve increased economic returns by lifting production while mitigating adverse environmental effects and meeting all regional regulation. Thomas obviously thrives on being busy. “I don’t know what to do if I’m not busy”. Just when he thought life was hectic

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YOUNG COUNTRY ❘ JANUARY 2015 ❘ 35

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Contacts: Advertising Partnership manager: Janine Aish

Upper North Island

p. 07 823 5883 m. 027 890 0015 e. janine.aish@nzfarmlife.co.nz Tony Leggett Lower North Island

p. 06 280 3162 m. 027 474 6093 e. tony.leggett@nzfarmlife.co.nz

8 Weld Street, P.O. Box 218, Feilding 4740, New Zealand

p. 0800 224 782 e. subs@nzfarmlife.co.nz

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m. 027 289 2326 e. david.paterson@nzfarmlife.co.nz

Submit all artwork to: Ad copy p. 06 280 3164 e. adcopy@nzfarmlife.co.nz

Digital copy p. 06 280 3164 e. digitalcopy@nzfarmlife.co.nz

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Terms and Conditions 1. Advertisements 1.1 NZ Farm Life Media Limited accepts all Advertisements from the Client for publication in all NZ Farm Life Media Limited publications and NZ Farm Life Media Limited Websites on the following terms and conditions (“Terms and Conditions”). These Terms and Conditions apply to: a. Display and classified advertising in all NZ Farm Life Media Limited publications. b. Online advertising across NZ Farm Life Media Limited. c. Inserts, onserts, DM/ride alongs, belly wraps and any other innovations. 2. Agreement These Terms and Conditions (including booking confirmations) set out the entire agreement between the Client and NZ Farm Life Media Limited in relation to advertising with NZ Farm Life Media Limited in print and/or online. Acceptance of any advertising quotes, products or services from NZ Farm Life Media Limited is deemed to be acceptance of these Terms and Conditions. 3. Indemnity The Client indemnifies, and holds indemnified, NZ Farm Life Media Limited against all losses, damages or costs incurred (including without limitation consequential loss, loss of profits or loss of business) arising as a consequence of the placement and/or content of the Client’s Advertisement or any breach of these Terms and Conditions and from any costs, harm or loss incurred by NZ Farm Life Media Limited through making corrections or amendments to the Client’s Advertisements in accordance with these Terms and Conditions. 4. NZ Farm Life Media Limited’s Rights 4.1 NZ Farm Life Media Limited in its discretion may: a. At any time and without notice to the Client cancel, reject or refuse to publish or continue publishing any Advertisement without providing any reason for such rejection or refusal at any time before or after publication of the Advertisement, provided this right will not be unreasonably exercised. In the event that an Advertisement has been cancelled or rejected by NZ Farm Life Media Limited and where advertising rates have been agreed on the basis of a specified number of Advertisements appearing within a prescribed timeframe, any Advertisement already run shall be paid for at the rate that would apply if the entire order were published. b. Remove from its publications or websites any Advertisement that contains matter that NZ Farm Life Media Limited views, in

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its sole and absolute discretion, to be objectionable or inappropriate for inclusion. c. Accept and publish advertising requesting restrictions or specifying positions, facings, editorial adjacencies or other requirements, but acceptance of such restrictions or specifications are at NZ Farm Life Media Limited sole discretion and are not guaranteed. 5. Warranty 5.1 The Client represents and warrants that: a. NZ Farm Life Media Limited is entitled to reproduce any written material, advertising or images supplied by the Client to NZ Farm Life Media Limited, without further cost to the Client, in other NZ Farm Life Media Limited publications and media. b. That the Advertisement complies in every way with the Advertising Codes of Practice issued by the Advertising Standards Authority Incorporated and with every other code or industry standard relating to advertising in New Zealand. c. Publication of the Advertisement will not give rise to NZ Farm Life Media Limited incurring any liability or to a claim against NZ Farm Life Media Limited. d. The information provided to NZ Farm Life Media Limited is true and correct and that the Client will advise NZ Farm Life Media Limited of any changes to the information or details. e. The Client repeats the representations and warranties in clause 5.1 on each occasion that an Advertisement is Booked and each time an Advertisement is provided to NZ Farm Life Media Limited for publication. f. The advertising space will be used only by the Client for advertising their usual business, with the exception of employment advertising which is permitted, and may not be transferred by the Client to another person. g. The Advertisement the Client provides does not: (i) Contain material that is considered obscene, offensive, defamatory or which otherwise offends against generally accepted community standards and is unsuitable for publication and is likely to be misleading or deceptive or otherwise infringe the Fair Trading Act 1986 or any other statute, regulation or rule of trade. (ii) Infringe copyright, trademark or any other intellectual property rights. (iii) Breach any provision of any statute, regulation, by-law or other rule of law. h. The Advertisement the Client provides complies in every way with the Human Rights Act 1993 (HRA). Under the HRA, it is

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8 Weld Street, P.O. Box 218, Feilding 4740, New Zealand

p. 0800 224 782 e. subs@nzfarmlife.co.nz

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NZ Farm Life Media | www.nzfarmlife.co.nz | Media Kit 2018

Media kit 2018 new sizes  
Media kit 2018 new sizes