ONE PURPOSE | ONE WEEK | ONE CONVERSATION www.NZAgInvest.co.nz
NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017 PROGRAMME In association with
Monday 13th March Sheep Milk NZ Conference AgTech Hackathon: Manawatu
Tuesday 14th March NZ Future Farms Conference Plate of Origin Commences Sheep Milk NZ Conference
Wednesday 15th March NZAgInvest Youth Day NZAgInvest Presents: Future Leaders NZ Future Farms Conference
Thursday 16th March Central Districts Field Days Accelerate25 Workshop NZ Agribusiness Investment Showcase NZ Future Farms â€“ Masterclass Ballance Farm Environment Awards Manawatu Chamber of Commerce Agribusiness Networker
Friday 17th March ASB Perspective 2025 Central Districts Field Days Accelerate25 Workshop New Zealand AgriFood Investment Week delivers a dedicated programme of agrifood events designed to connect, challenge and grow the agrifood industry
INDEX Welcome ......................................................................................................................... 2 Sponsor Foreword ........................................................................................................ 3 Manawatu - Beating Heart of AgriFood .....................................................................5 Connecting Agri and Food ............................................................................................6 Naturally Seasoned by the Sea ...................................................................................7 Accelerate25 ....................................................................................................................8 2017 Sheep Milk NZ Conference: Extraordinary Foods .......................................10 Launch of Agtech Hackathon: Manawatu...............................................................14 New Zealand Future Farms Conference 2017 .......................................................16 Smarter Agriculture for Better Outcomes ..............................................................20 NZAgInvest Youth Day ................................................................................................22 NZAgInvest Presents: Future Leaders .....................................................................24 Growing Future Leaders in the Agriculture Industry ............................................26 Central Districts Field Days .........................................................................................28 Levno is Pumped About Fuelling Farming Efficiency ...........................................30 Manawatu Chamber of Commerce Agribusiness Networker ............................32 Ballance Farm Environment Awards .......................................................................34 2017 New Zealand Agribusiness Investment Showcase .....................................36 Unearthing Tararua’s Potential .................................................................................38 ASB Perspective 2025 ..................................................................................................40 ASB Harvesting Value from Disruptive Change .....................................................42 Hilux New Zealand Rural Games ..............................................................................44 Innovation Fonterra’s Recipe for Success ...............................................................46 Plate of Origin .............................................................................................................. 48 Plate of Origin Restaurants ........................................................................................50 Partners ..........................................................................................................................56
This is an advanced catalogue for New Zealand Agrifood Investment Week 2017, detailing all of the Week’s important events, key speakers and opportunities, that will be on offer in Manawatu. Events and details are subject to change. Please refer to www.nzaginvest.co.nz for the latest updated information. Information correct as of 15 February 2017.
NEW ZEALAND AGRIFOOD INVESTMENT WEEK WELCOME ONE PURPOSE | ONE WEEK | ONE CONVERSATION New Zealand AgriFood
The Sheep Milk NZ Conference, New Zealand Future
Farms Conference, New Zealand Agribusiness
(NZAgInvest or the Week
Investment Showcase, ASB Perspective 2025, Central
for short) is delighted
Districts Field Days and Plate of Origin are national
to be back for 2017.
highlights of the Week. New initiatives for 2017 include
Agrifood is an industry of
the ASB Innovation Zone and Seminar Series at Central
national significance with
Districts Field Days, NZAgInvest Youth Day, Manawatu
big ambitions for growth,
Chamber of Commerce Agribusiness Networker and the
which can only be achieved through collaboration: NZAgInvest is a collaboration of over more than 90 businesses to deliver a dedicated programme of activity designed to connect, challenge and grow the agrifood industry.
Fonterra breakfast at ASB Perspective 2025. NZAgInvest promotes sustainable, innovative solutions for the longevity of the industry. It also creates opportunities for targeted promotion of quality investment opportunities, challenging assumptions,
We would like to extend a warm welcome to our
promoting career opportunities, and fuelling problem
returning and new partners, especially our naming
solving and creative thinking.
rights partner ASB. Without these partnerships, and our collective determination to grow and develop the agrifood industry, NZAgInvest would not exist.
NZAgInvest is an opportunity to engage with people outside the agrifood industry, helping them understand where their food comes from and what makes New
Last year’s inaugural event was called New Zealand
Zealand food special. There will be many touch points
Agri Investment Week; this year we have added “food”
across different communities from farmers, corporates,
to reflect the increasing focus on our food export
scientists, investors and marketers through to the
customers, premium foods and greater alignment of
the supply chain. Agrifood encompasses all aspects of the food value chain – from molecule to mouth: science and innovation, growers, manufacturing, marketing and distribution. This shift in thinking is driven by consumer
Our objective is to stimulate innovation, investment and people to grow New Zealand’s agrifood exports: we encourage you to connect.
demand and begs the question, “Does New Zealand need an agrifood agenda, and what might this look like?”
This magazine contains everything you need to know
Central Economic Development Agency Chair
about the Week. If you can’t attend in person, we’ve
New Zealand AgriFood Investment Week Chair
included other ways to be involved during the Week.
NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
SPONSOR FOREWORD Welcome to New
Events this week showcase the rich investment and
growth opportunities within the sector and provide
Investment Week 2017,
valuable connections and inspiration for those involved.
in association with ASB.
We commend the Central Economic Development
Agrifood is an important
Agency (CEDA) for bringing together leaders from across
industry for New
the agricultural value chain to focus on helping our
Zealand and one that
agrifood businesses succeed and to promote the sector
has big ambitions for
as a vibrant investment destination.
ASB is very proud to partner with New Zealand AgriFood
The willingness of New Zealand’s agricultural industry to
Investment Week and it will be another calendar highlight
innovate and challenge itself to do things better is why
for the ASB rural team and for New Zealand’s wider rural
New Zealand excels on the global stage with a world-
sector in 2017.
class reputation for producing safe, high-quality food. Yet there’s still a great need for investment to help these businesses succeed, for the benefit of New Zealand’s wider agricultural industry and the economy as a whole.
We encourage you to get involved and be inspired. Barbara Chapman ASB Chief Executive
NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
MANAWATU – BEATING HEART OF AGRIFOOD Manawatu is fast becoming New Zealand’s
with highly productive land including 18% of
agrifood science and innovation hub, and hosting
New Zealand’s class one soils and 14% of class
New Zealand AgriFood Investment Week is a
two soils, agricultural equipment manufacturing
natural extension to the rapidly growing agrifood
capabilities and a significant food distribution
scene that the region is nurturing.
Located at the crossroads of the lower North
The region has endless room for diversification, is
Island, Manawatu has a unique connectivity to
a central hub for distribution and logistics and is
the rest of New Zealand, and the world. The
the centre of activity for farmers across the entire
region’s ability to connect people geographically is
central area of the country.
reflected in the network of world-leading science and innovation institutes here.
Manawatu is also home to the only agritech accelerator in New Zealand, Sprout. Branching out
FoodHQ has brought together these world
of BCC (Building Clever Companies), start-up and
leaders, including the Fonterra Research and
innovative businesses are nurtured and developed
Development Centre, Riddet Institute, Plant
through Sprout on a daily basis. Read more about
& Food Research, AgResearch, BCC and, of
our people leading the way in the agrifood sector,
course, Massey University. In doing so, FoodHQ
such as Sprout, in the Snippets sections, scattered
established Manawatu as a gateway to more
thoroughout the magazine.
than 2200 food scientists helping to grow New Zealand’s reputation in food and beverage innovation through science-based development of value-added products. This is coupled regionally
CONNECTING AGRI AND FOOD New Zealand is considered one of the best low-
It’s also about collaborating within agrifood
cost producers of quality milk and red meat. Our
sub sectors, even those that are deemed to be
focus has been producing as much as possible
competitive need to work together. Competing
the best way we can, with the belief that real value
inside market diminishes value for everyone, we
begins outside the farm gate.
need to have maturity in approach, align and look
Food consumption is evolving, and more focus
for cooperation ensuring we win together.
is being put on nutrition, eating for vitality and
Alternative proteins, synthetic and cultured foods
neutral-positive environmental, animal and
will become part of a mainstream meal but New
human impact. The consumer wants an emotional
Zealand’s great opportunity is being part of the
connection with their food - they want to know
premium food market. Imagine families in Europe,
where it comes from, that it’s safe and morally
China and the United States sitting down to a
right to consume it.
celebratory dinner. They start with a New Zealand
To remain relevant within the global food market it is not enough for New Zealand to just hold a production mindset. Our future relevance will be determined by intimately understanding the needs of the end consumer, both domestically and internationally. New Zealand can produce enough food to feed the full diet of 40 million people, but to remain
crayfish salad. Next is New Zealand lamb glazed with manuka honey, accompanied by vegetables sauteéd in New Zealand butter. For dessert they enjoy a New Zealand kiwifruit crumble with Kapiti vanilla bean ice-cream. We don’t need them to eat the New Zealand story every day, just on special occasions when they don’t mind how much it costs.
economically sustainable the best approach
New Zealand’s agrifood sector must innovate.
is to produce 5% of the premium diet of 800
We are already creative and full of passion and
million people, thereby increasing the value of
while our intellectual property can most likely be
our agrifood exports from $37 billion to a greater
duplicated, our environment, story, passion and
proportion of their $0.25 trillion retail value.
pride in the food we produce cannot.
It doesn’t work to focus on averages, for example
KPMG is proud to be a leader in the agrifood
having a “China strategy”. China is a big place
industry, led by Ian Proudfoot’s international focus
and focusing on 10% of one city may be more
as Global Head of Agribusiness.
than sufficient; for example targeting the working mother aged 35 – 50 with one child who lives in Shanghai. We need to be more sophisticated in
gaining insights of what these demographics are
Farm Enterprise Specialist
looking for, we need to be agile to meet changing
needs and make sure we tell our story in a way that is relevant to them.
NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
NATURALLY SEASONED BY THE SEA Established in 1987, the New Zealand Food Awards have
family identified a market niche: Kiwis who wanted to
positioned themselves as a great indicator of our top
enjoy New Zealand’s first new season spring lamb, most
food producers and exporters, as well as ones to watch
of which is exported overseas. From its modest one farm
in the future. Coastal Spring Lamb stole the show in
beginning, the business now has contributors from 20
2016 as Supreme Award winners after being nominated
farms producing around 90,000 lambs a year and is sold
in four categories, winning two of them: Chilled/Short
in retailers around New Zealand and in eight markets,
Shelf-Life and the NZTE Export Innovation Award.
including China. Their point of difference is not only the
Founders and owners, Richard and Suze Redmayne, couldn’t be more proud of their achievement and attribute it in part to their Coastal Spring Lamb community of farming families who also share a passion
unique taste of a lamb raised by the sea, but the ability to make a connection for customers to their lamb – more and more people are interested to know the source of their food.
for providing top quality New Zealand lamb to New
“A brand is a pretty broad term – it encompasses
Zealanders’ and the world.
everything from your business to whether you shined
Originating in Whanganui, Coastal Spring Lamb is rightly being compared to some of the best produce from
your shoes. Or at least that’s what my grandmother used to tell me,” Richard laughs.
around the world. From Scottish Salmon to Spanish
“My farming values were passed down from my father.
Jamón Serrano and even Alaskan Crab, Coastal Spring
He always taught us that quality was the most important
Lamb and Coastal Lamb are up there with the best of
thing. Every year, we strive to deliver consistent quality to
them in international markets. So what’s the secret to
Richard and Suze’s success? Well it’s not so much a secret, but a whole lot of time, hard work, and passion.
Coastal Spring Lambs grow quickly on a fine pasture composed of rye grass, clover and herbs to produce
“It’s all about passion. What we’ve seen in the market is
tantalizing, succulent meat – naturally seasoned by
that people pick up on your passion really quickly and
the sea, and without the use of growth hormones or
if you’re passionate then you tend to engender more
interest,” says Richard. The company was founded in 2010 after the Redmayne
ACCELERATE25 Accelerate25 is an implementation programme to
will consider on-farm priorities such as understanding
grow Manawatu-Whanganui’s prosperity and economic
the benefits of reticulated stock water, farm mentoring,
potential between now and 2025. In August 2016,
agrifood innovation and development, helping farmers
the Manawatu-Whanganui Economic Action Plan was
grow sustainable businesses, and identifying and
launched, with business, iwi and local and central
optimising high-value crops.
government now working together to help realise the opportunities and actions identified.
Land use optimisation opportunities are spread throughout the region, and include primary industries
Manawatu-Whanganui is a strong pastoral region with
working closely with key stakeholders to unleash
the largest sheep and beef farming sector in New
the potential use of land for increased productivity,
Zealand, alongside dairy, horticulture, arable farming and
profitability and sustainability. These goals align nicely
other productive uses such as manuka honey – and that
with New Zealand AgriFood Investment Week’s focus on
is why land use optimisation is one of the nine Economic
innovation, investment and people.
Action Plan opportunities. A farmer-led Primary Sector Group has been established to help realise the potential of this opportunity and it 8
NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
Two events supported by Accelerate25 will be held during New Zealand AgriFood Investment Week.
AGTECH HACKATHON: MANAWATU Connecting Smart Farmers with Smarter Solutions Launching on Monday 13th March, Stewart Dairylands, Invite Only Technology is playing a bigger part in farm systems with ease of use, accessibility and digital connectivity continually improving. However, there is huge potential for greater advances in agritech to enable farmers to be more efficient, effective and ultimately more profitable on the farm. One such opportunity is the AgTech Hackathon, beginning on Monday 13th March, and hosted by Manawatu-Rangitikei Federated Farmers. A group of farmers will come together with tech experts invited by Microsoft and BCC to discuss their challenges and dreams. AgTech Hackathon is about real farmers identifying real problems to find real results. The skyâ€™s the limit with potential for the best solutions to become commercially viable. Read more on page 14.
WORKSHOP ON STOCK WATER RETICULATION ON HILL COUNTRY Thursday 16th March, 10:45 am and Friday 17th March, 1:00 pm ASB Innovation Zone - Central Districts Field Days, Open Entry A recent study by AgFirst found positive financial benefits from investing in stock water reticulation and subdivision in hill country. AgFirst, with the support of the Ministry for Primary Industries and Beef + Lamb New Zealand, will present two workshops to discuss their findings and provide practical solutions for water reticulation. These will be held twice, in the ASB Innovation Zone as part of Central Districts Field Days. Aimed at farmers and rural professionals/financiers, the workshops will include a discussion on the economics of the case studies and the issues farmers considered. The workshops will also cover the planning process around development and installation of a stock water system, provide comment from one of the case study farmers, and touch on possible government assistance for group schemes. Pre-registrations are not required and all are welcome to attend. Make sure to register for updates via the Growing Our Region e-newsletter, or follow updates on Twitter @accelerate_25 to stay informed on latest developments. www.accelerate25.co.nz
2017 SHEEP MILK NZ CONFERENCE: EXTRAORDINARY FOODS MONDAY 13TH MARCH TO TUESDAY 14TH MARCH AWAPUNI FUNCTION CENTRE, PALMERSTON NORTH The 2017 Sheep Milk NZ Conference continues
Manager of UPRA Lacaune, the French sheep dairy
the work of supporting the development of this
breeding society. He will provide insights into the
fledgling industry. The conference addresses
structure, character and dynamics of the French
the industry’s two key challenges: connecting
sheep dairy industry and in particular discuss
consumers with extraordinary sheep milk foods
that industry’s successful genetics and breeding
and increasing per ewe milk production.
The keynote speaker is Gilles Frégeat, General
10 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
MARC SOPER – EXTRAORDINARY CHEF
This year’s The 2 conference focuses on the value,
provenance and variety of foods developed from sheep’s milk. Kingsmeade Artisan Cheese-sponsored Marc Soper will demonstrate the preparation and presentation of a range of dishes prepared from sheep’s milk. Marc is Executive Chef at Wharekauhau Country Estate in the Wairarapa. He won the 2016 New Zealand Chef of the Nation competition, run by the NZ Chefs Association.
SMALL FLOCKS TOUR WEDNESDAY 15TH MARCH A key feature of the 2017 Sheep Milk NZ Conference: Extraordinary Foods, is the farm tour of the new Wairarapa sheep milk cluster. The tour includes the famous Kingsmeade Artisan Cheese farm and shop as well as new supplier, Wild Bush Cheesery.
INDUSTRY COLLABORATION AT ITS BEST The growth of craft beers in New Zealand is brewing rapidly,
spent several days experimenting to produce the Mash Tun
and Whanganui duo James and Mike had their fair crack at
brewing their own with Envirospecific Brewing. Not long into their brewing journey, they were amazed at the amount of waste that the process produces, with every 30-litre brew leaving them with almost five kilograms of spent grain. The jump from brewer to baker isn’t a natural one, but James
After proving popular at the Whanganui River Traders Market and selling out in Wellington, James and Mike have focused on baking and signing up distributors around New Zealand. No time for brewing meant no left-over grain, so they teamed up with Tuatara Brewing Co to use Tuatara’s by-product to create
and Mike quickly decided that with the nutritional benefits and
unique flavour of the by-product to don their aprons. They
GROWER TO GLASS
TRADITIONAL CHEESE EWE’LL JUST LOVE
Mark and Sophie McGill grew up in and around the wine industry, so it’s no wonder that when cider began to boom, they thought they would try their hand at it. Fast forward almost a decade, and now two kids, one international move, and thousands of experiments later, the McGills’ Abel
Thorvald’s 100% Sheep Milk Cream Cheese is pretty much that – no stabilisers, thickeners, pectin or other unexpected ingredients are used, just a bit of culture, vegetarian rennet
Methode Cider is growing in popularity.
and a dash of salt.
As wine lovers the McGills were aware of their more “mature”
Nelson-based Thorvald Sheep Milk Products is owned by David
palate and set out to replicate the dry taste often found in wine, in a cider. With their experience and Mark’s degree in viticulture and oenology from Lincoln University, the couple
Barrett and his wife. They collaborate with Julie Brownlee and Nathan Edwards, who lease and manage the award-winning farm Neudorf Dairy, farm owner Brian Beuke, and Francis –
were in a perfect position to make this happen.
Thorvald’s French master cheesemaker.
The McGills believe their ability to tell the story of the
The Thorvald brand includes a variety of cheeses and a rich
cider, from “grower to glass”, has helped enhance the Abel experience. As Mark says, “Now more than ever there is a
creamy yoghurt. Be sure to taste the cream cheese for yourself at La Patio Restaurant during the Plate of Origin competition,
desire from consumers to know where their food comes from
14th to 18th March.
and this is a story growers and suppliers can tell.”
www.abelcider.com 12 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
TO YOUR FAMILY, FROM OURS At a glance this family farm is no different from any other dairy farm, but Stephen and Mary Barr are making a name for Arran Farm thanks to their quirky on-site Milk Shop. Stephen and Mary have been farming in Colyton for nearly 20 years and have grown from 150 to 1200 acres. The Milk Shop’s self-service milk vending machines enable consumers to fill up their milk bottles as they wish, and they can purchase reusable glass bottles, marked with Arran Farm’s boutique branding. Arran Farm operates as a sole trader so the Barrs had to be really careful in their planning, as they were not protected by a company structure. Although this was testing, the Barrs knew they were onto something. “We believe in the milk, we enjoy it and there is a market for it.” The community cherishes the Milk Shop and it continues to motivate this family to bring their raw, non-homogenised milk to the people who have grown to love it. A gem has been created in this spot near Feilding, with the Barrs focused on continuing to offer good milk from their family to yours. www.arranfarm.co.nz
AWARD-WINNING CHEESE In the hustle and bustle of the Feilding Farmers’ Market,
Cartwheel Creamery products have been recognised multiple
award-winning cheesemakers Adrian and Jill Walcroft can be
times by the NZ Specialist Cheesemakers Association, the
found at the Cartwheel Creamery stall. The seeds of Cartwheel
Farmers Markets New Zealand Food Awards, and the 2016 NZ
Creamery were sown in 1996 when Adrian attended a one-
day cheesemaking course. It quickly became a serious hobby and friends and family couldn’t get enough of their creamy magic, so in 2014 Cartwheel Creamery started producing its artisan goods for local outlets and opening up the farmgate on Sundays for tastings.
The cheeses reflect the natural goodness of the Pohangina Valley, and are made using bespoke recipes that combine traditional, time-honoured methods with modern safe food practices, and include halloumi, feta, blue cheese, creamy soft cheese varieties and a hard farmhouse cheese. Cow’s milk is
Now you’ll spot Cartwheel Creamery cheese in a range of
sourced from nearby dairy farmers, and the goat’s milk comes
shops and supermarkets in Manawatu, Wairarapa and Hawke’s
Bay, online boutiques and Auckland gourmet store Sabato.
LAUNCH OF AGTECH HACKATHON: MANAWATU MONDAY 13TH MARCH, 10:00 AM - 11:30 AM STEWART DAIRYLANDS, PALMERSTON NORTH AgTech Hackathon: Manawatu connects smart farmers
farmers operate will help foster a better relationship for
with smarter on-farm solutions. Collaboratively founded
our regional community as a whole. Students from local
by Microsoft, BCC, Manawatu-Rangitikei Federated
secondary schools and tertiary institutes will also be
Farmers, Accelerate25, Future Institutes Massey
involved, with a student present on each of the teams.
University and New Zealand AgriFood Investment Week,
Through support from Talent Central, this opportunity
the Hackathon will enable our farming community to
allows students to immerse themselves in the real world
present everyday on-farm opportunities and challenges
and experience the excitement the agri industry can
to technology experts, who can then creatively solve
offer. We hope the experience will encourage students
these problems drawing on their hardware and software
to consider taking their highly sought-after skills into the
programming skills. Teams will work throughout New
Zealand AgriFood Investment Week to develop hardware or software-based solutions that will be presented in a final pitch ceremony on Friday 17th March, in the ASB Innovation Zone at Central Districts Field Days. Successful solutions will lead to business opportunities and the products could ultimately end up in market, helping farmers work more efficiently all around the world. AgTech Hackathon is designed to not only help solve problems, but also enable a connection and conversation between our rural and urban communities. An increased awareness and understanding of how our 14 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
The Monday event will officially launch the AgTech Hackathon for the Week. Hosted on a modern dairy farm, the event aims to set a scene for how the Hackathon physically connects multiple communities as well as acting as a reminder of the reality of the programmeâ€™s outcomes. The launch will be attended by the farming, tech and urban community, as well as government. www.hackathonmanawatu.nz
THE WORLDâ€™S SMARTEST FARMERS The world is changing quickly as we move through yet another industrial revolution, this time the revolution is around data. We are seeing tech disrupting just about everything from the way we do business to the way we communicate around the globe. On the farm while we still have the fundamental principles of growing grass, crops and farming animals, technology now is a big part in our farming systems. Manawatu-Rangitikei Federated Farmers is excited to bring the smartest people involved in technology to the farm, connecting the dreams and frustrations of the farmer with the programmer in a Hackathon event during New Zealand AgriFood Investment Week. Agritech has been identified within the opportunities of the Accelerate25 Regional Economic Growth Initiative. To have Microsoft take so much interest in agritech is exciting especially within this province which has already had its mind opened around economic growth in the region. The concept of smart or connected farms is to have farms with real solutions that enable farmers to make timely decisions to maximise resources for production, minimise wastage and reduce environmental footprints. When you think that man went to the moon with less technology than the smartphones that sit in most of our pockets, we are already in an era of a new generation of smart farm systems. Our farms working with faster information and tools will help farmers who have more responsibility in providing safe product in an environmentally aware society and in a growing legislative world. Much of this technology is also very important for New Zealandâ€™s image of having smart, innovative and responsible farmers who export all over the globe with high-value product. I encourage our farming community to get involved with the smart-farm movement, get connected, and embrace what is to come. James Stewart Manawatu-Rangitikei Federated Farmers President www.NZAgInvest.co.nz
NZ FUTURE FARMS CONFERENCE 2017 TUESDAY 14TH MARCH TO WEDNESDAY 15TH MARCH PALMERSTON NORTH CONVENTION CENTRE The New Zealand Future Farms Conference
traditional models, and showcase innovation
delves into the greatest challenges facing
and new thinking.
farmers and offers an opportunity to discuss business and governance issues around New Zealand farms. The conference aims to prepare farm owners and operators for the future of farming. Focuses include sustainable economic production and connecting agribusiness stakeholders to invest in the future of farming.
Top experts will discuss the future of farming in New Zealand and the role of technology in this environment which includes innovation and trends in precision agriculture. The conference will also navigate the themes around equity and ownership models, capital funding, succession planning, and technology, dissecting the value chain and high-margin food,
For New Zealand to remain globally competitive
and how as a nation we will achieve the export
in the business of farming, food production and
goals set by the Government for 2025.
agritech, we need to share the vision, challenge
16 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
GOVERNANCE AND SUCCESSION PLANNING MASTERCLASS THURSDAY 16TH MARCH New Zealand farm businesses must continue to evolve to maintain relevance in the global food system. Farm ownership structures and management systems are becoming increasingly complex as the seemingly incomprehensible demands of globalisation force primary producers to be better, bigger, branded (or buggered!). This masterclass will challenge some of the common beliefs around farm governance and strategy and offer participants options to ensure that a governance function adds value, not cost, to a farming business.
KEY SPEAKERS New Zealand Future Farms will feature a number of agri leaders as key speakers including Ian Proudfoot, Global Head of Agribusiness KPMG, and Brendan O’Connell, Head of Business Development Tru-Test. Ian will present the opening keynote ‘Looking into our future - farms and fast-paced change’, discussing how farming can support the global value-add economy and deliver highquality food to consumers. Brendan will lead the session ‘Bringing it to the table: on-farm responses to consumer choices’. This session is about the expectations of modern consumers and the impact of this on the farm.
ROBOTS ON THE FARM Since installing three Lely A4 Astronaut machines in July 2016,
to visitors’ interests and knowledge, from a robotics focus
Bunnythorpe farmers Greg and Amy Gemmell have no regrets
including the way they manipulate the ABCD 24/7 grazing
about jumping into a robotic farming future. Less than a year
system, to a wider-ranging tour including walking through a
in, and Greg swears he’s got an extra six hours a day up his
paddock and hearing how pasture is managed, to learning
about the use of biological fertiliser on the farm.
“Our cows now walk to and from the milking shed voluntarily
The couple are so passionate about sharing farm experiences
to be milked by the robots – often they wait for their favourite
that they waive tour fees for schools and children. “We believe
robot – up to three times a day, day and night, then they stroll
it is important for all New Zealand children to visit farms and
back to the paddock after milking,” Greg says.
understand how food is produced and where it comes from,”
The Gemmells enjoy hosting farm tours and educational visits. Being the only family-owned robotic farm in the lower North Island gives a unique point of difference. Tours are tailored
Amy says. “As our cows milk fairly continuously, children are now able to see cows being milked during school hours.”
TAKING NEW ZEALAND FARMING TO THE WORLD CR McPhail is based in Palmerston North but visits all corners of the globe, taking groups on agricultural, technical and business tours. Ron McPhail and his team are experienced in both inbound and outbound tours and handle enquiries and tours for all aspects of agriculture as well as special interest and general tours. New Zealand is a particularly interesting destination for visitors keen to know more about our innovative developments to improve agricultural production, management and product range. New Zealand’s liberal, progressive attitude and 18 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
fascinating indigenous culture also help make it a fan favourite. Ron says international delegations are interested in understanding how New Zealanders farm in a low-cost system based on feeding pasture to cows, sheep and deer. The “goahead” nature of our agricultural sector and the beauty of our rural environment never ceases to surprise and amaze his visitors.
SHINING THE LIGHT ON GROWTH When Dr Jason Wargent started looking into what effect the
Trials have demonstrated increases in growth rates, disease
degradation of the ozone layer was having on plant growth, he
tolerance and crop consistency, resulting in significant
found that certain levels of ultraviolet (UV) light were actually
horticultural crop yield increases. Successful 2015 trials for one
beneficial. This discovery led to the founding of BioLumic in
of California’s largest independent vegetable growers increased
2012, a privately held start-up company based in Palmerston
yields by an average of 10% and resulted in that company
North focused on unlocking the unrivaled potential of UV light
becoming BioLumic’s first paying customer.
exposure for large growing concerns across the globe.
“We’ve been able to show that customers get a significant
BioLumic’s science and technology is based on more than
return with a payback with BioLumic,” Chief Executive Warren
fifteen years’ research into plant/UV interactions carried out
by Dr Wargent, a world expert on the effects of light on plant growth and development who joined Massey University in 2010.
BioLumic has raised more than $3 million in funding, and has procured pilot customers in the United States, Mexico and Europe. At the same time the company keeps developing its
BioLumic works with large-scale producers to optimise targeted
science and technology to continue to be at the leading edge of
outcomes and economic returns. Fostered by BCC (Building
UV application in the agricultural industry.
Clever Companies), BioLumic has developed UV treatments and devices that have been trialled by commercial growers to
boost crop yields and to control plant size and stress tolerance.
A NEW WAY FOR AGRITECH START-UPS Sprout AgriTech is a new business
Throughout the programme the start-
accelerator programme designed to fund
ups and entrepreneurs receive funding,
the next generation of agritech start-ups
alongside world-class mentorship and
in New Zealand. Sprout has one goal
training from leaders in technology,
in mind – to help entrepreneurs grow
research and business growth. At the
global agritech businesses from New
end of the programme, start-ups have
Zealand. As the only agritech accelerator
an opportunity to pitch to a hand-
in New Zealand, Sprout is managed by
picked group of investors, corporate
BCC (Building Clever Companies) and is
partners and potential customers to
based in Palmerston North.
support the continuation of the rapid
Sprout’s five-month programme was designed by studying the journeys of successful agritech start-up companies.
progress achieved through the Sprout programme.
SMARTER AGRICULTURE FOR BETTER OUTCOMES
New Zealand-grown produce feeds more than 40 million people and more than 95% of our agricultural production is exported. Agriculture drives New Zealand’s economy, and will continue to do so with the Government-led goal to double the value of New Zealand food exports by 2025. But Massey University knows innovation to protect our natural resources for future generations is vital. “Massey is working with the primary industries to ensure smart technologies help our people, planet and profitability,” Institute of Agriculture and Environment Head Professor Peter Kemp says. “We are using our expertise to build better machines, better processes to help expand New Zealand’s export agriculture and food production.”
Power of precision The future of this innovation is in precision. Leading the charge in this area is Professor Ian Yule of the Massey New Zealand Centre for Precision Agriculture. A world leader in agritech and precision agriculture, and president-elect for the International Society of Precision Agriculture, he says New Zealand needs to lead the way. His work with hyperspectral imaging is at the forefront of developing practical applications for remote sensing and imaging, using both fixedwing manned aircraft and unmanned aerial vehicles like drones. “The world has undergone a huge momentum shift towards precision agriculture, with massive levels of investment, but New Zealand is seeing a slower shift,” Professor Yule says. But that’s not to say there isn’t progress. Massey is applying its expertise through New Zealand’s largest jointly funded remote sensing project, a Primary Growth Partnership Project funded by Ravensdown and the Ministry for Primary Industries. The project is expected to result in $120 million a year in export earnings by 2030 and net economic benefits of $734 million between 2020 and 2050.
20 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
Water quality focus
As with any efforts to increase production, the
Innovation comes from collaboration. The pasture
protection of the environment must always be
robot prototype, initially built and designed for
at the forefront. The effect of agriculture on our
Transpower by Dr Johan Potgeiter and his team
425,000 kilometres of rivers and streams and
in Massey’s Centre for Additive Manufacturing at
4000 lakes is a focus for Massey researchers,
Auckland, is just one example of a tool built to
who are finding out how to farm productively and
solve a problem that has undergone a massive
maintain excellent water quality.
transformation in the 12 months since its
They are investigating how and when nutrients,
like nitrogen and phosphorus, flow from farms
Professor Yule and the team at Albany, in
to receiving waters. They know that farm nutrient
collaboration with C-Dax Limited, have been
moves much more quickly through some areas
developing the robot to carry sensing equipment
than others, and they’re discovering ways to
around farms, all by itself. “The concept is being
developed for a number of inspection purposes
The researchers are developing tools and techniques to measure and manage nutrient
and tasks around agriculture and horticulture,” Professor Yule says.
flow pathways and their potential attenuation in agricultural catchments. For example, a nitrate sensor, brought in from Ireland by Professor Phil Jordan of Ulster University, was installed in the
Manawatu River to give Massey and Horizons Regional Council scientists a more detailed picture of the nitrogen flow in the river and, ultimately, improve land and water management. Institute of Agriculture and Environment researcher Dr Lucy Burkitt says the sensor allows them to more accurately measure nitrate changes across days, weeks and seasons in streams and rivers. The sensor works by shining ultraviolet light onto water samples collected every 15 minutes and reads the absorbance of nitrate. The data can be downloaded onto a computer or directly onto Horizons’ infrastructure, and in future could be made available on the web. The technology could revolutionise our understanding of nutrient loss from soils and its flow to our streams and rivers.
NZAGINVEST YOUTH DAY WEDNESDAY 15TH MARCH, 9:00 AM MASSEY UNIVERSITY, PALMERSTON NORTH Ministry of Primary Industries (MPI) has identified that by
High performing accounting, economics and business
2025, the agricultural sector will need to employ 50,000
students, who likely haven’t considered agribusiness
more people, and around half of them will require a level
as a career option, will be individually selected for the
4 NCEA qualification or higher. NZAgInvest Youth Day
Agribusiness Scholarship Programme: to experience
is dedicated to help fulfill this target by engaging young
the agribusiness industry from a real life perspective.
people with the agribusiness industry to help them
Students will be taken on a number of agribusiness site
better understand the variety of career opportunities
visits and have the opportunity to interact directly with
available to them. However reaching this number will
industry experts and young professionals from the likes
not be easy. As Federated Farmers Manawatu-Rangitikei
of FMG, ASB, PGG Wrightson, NZX Agri, Fonterra and
President James Stewart has expressed in the past,
Massey University. The students will then draw on these
agribusiness is not seen as a “sexy industry” and it is up
experiences to develop and deliver presentations to
to the sector to “sell the opportunities better and attract
the Primary Industry Capability Alliance (PICA) on how
the smartest people into agribusiness.”
alliance members can actively engage with young people
New Zealand AgriFood Investment Week, Talent Central, BCC, and Massey University are working together to do just that: NZAgInvest Youth Day is the final stage of a new Agribusiness Scholarship Programme available to Manawatu secondary school students in 2017. 22 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
and encourage them into the industry. BCC will provide scholarship recipients with the training required to deliver clear and powerful presentations, ensuring their ideas and thoughts are heard by the wider agribusiness sector.
NZAgInvest Youth Day is the final step in the Agribusiness Scholarship Programme and is where the students will make their presentations. NZAgInvest Youth Day will also bring together young agribusiness professionals and current agribusiness tertiary students to take part in a question and answer session providing valuable insights for the participating students into this exciting industry. Held at Massey University, agribusiness professionals and business owners are welcome to attend to listen and learn from the studentsâ€™ ideas. Held for the first time in 2017, NZAgInvest Youth Day is a celebration of the studentsâ€™ work throughout the scholarship programmes and a practical demonstration of our partners and supporters investing in the next generation of innovative thinkers.
About Talent Central Launched in 2016, Talent Central is a charitable trust set up to foster collaboration between Manawatuâ€™s education and business communities to harness the growth needed for the region to succeed in the 21st Century. Talent Central are all about inspiring talented students about the employment opportunities available to them, and ensure they are motivated to contribute to their own learning. www.nzaginvest.co.nz/youth-day
NZAGINVEST PRESENTS: FUTURE LEADERS WEDNESDAY 15TH MARCH, 5:30 PM – 7.30 PM WHARERATA FUNCTION CENTRE, PALMERSTON NORTH Three young people - a secondary school student,
The audience at the invitation-only event will be
a tertiary student and a recent graduate - will
a mix of leaders, thinkers and decision makers
articulate their vision for New Zealand’s agrifood
involved in the wider agri industry, including
strategy. The trio will share their perspectives on
representatives of Government, business, iwi,
how to grow the New Zealand agrifood sector
finance, education providers, New Zealand
and in doing so, challenge the status quo and
AgriFood Investment Week partners and sponsors.
confront current agri leaders with what the future potentially looks like. Young people will soon be the decision makers
Innovative food products and beverages from some of the Plate of Origin partners will be served at the event.
within New Zealand’s agri sector and Future Leaders reinforces the importance of listening to these trailblazers now.
24 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
KEY SPEAKER TREVOR KNYVETT, KPMG Trevor Knyvett grew up milking cows near Matamata before heading off to Lincoln University to complete an agriculture and accounting degree. Upon graduating, Trevor joined the workforce full time as an accountant, initially based in Hamilton, where he worked to become a chartered accountant. Like many Kiwis, Trevor spent two years working in London while travelling through Europe on his OE, including a stint in Canada before returning to New Zealand. Now based in Tauranga, Trevor works with KPMG as part of the enterprise team focusing his time supporting agricultural and other local businesses. Trevor has a passion for improving the everyday running of what people do to help make things run easily and simply. Trevorâ€™s natural curiosity lends well to challenging the way people do things - in particular the capture and use of relevant information for supporting decision making. Trevor is looking forward to making the most of the opportunity at NZAgInvest Presents: Future Leaders to discuss his, at times confronting, ideas for the future of New Zealand agrifood.
GROWING FUTURE LEADERS IN THE AGRICULTURE INDUSTRY Established in 1905 by farmers for farmers, FMG has its
Since launching the programme in 2010, it has trained
roots firmly planted in rural New Zealand. One hundred
and developed 39 graduates throughout the country,
and twelve years later, it is still 100% New Zealand
with 20 grads currently in the three-year programme.
owned by its members.
Nuffield Farming Scholarships
As the industry continues to grow, innovate and evolve,
FMG continues to be a major sponsor of Nuffield New
so too does the demand for skilled agribusiness
Zealand Farming Scholarships, one of New Zealand
professionals. FMG believes it’s important to support this
agriculture’s most prestigious awards.
next generation of leaders.
FMG Agriculture Scholarship Programme Every year since 1995, FMG has offered a scholarship for two school leavers providing $5000 towards the
Beginning in 1951, Nuffield Scholarships are awarded to those with proven agricultural experience and leadership qualities, offering a life-changing opportunity for overseas travel and study.
course fees of their undergraduate agriculture degree at
In 2016 FMG’s Taranaki Rural Manager, Jason Rolfe,
Lincoln, Massey or Waikato universities.
joined the latest list of scholarship recipients.
FMG believes giving students a financial leg-up helps
FMG Young Farmer of the Year
them achieve their goals that little bit faster without the additional stress of large debt over their heads. Already, it has scholars building their careers as irrigation specialists, farm managers and dairy consultants.
In 2015, FMG became the new principal sponsor of the Young Farmer of the Year contest, having supported the organisation since the mid-1930s. This event celebrates rural achievement and showcases some of the best
“I have thoroughly enjoyed my year at Lincoln and I’m
and brightest of tomorrow’s potential farm owners and
excited about embracing the remainder of my studies
with FMG’s ongoing support,” says Brianna Bonnar, a 2015 scholar.
FMG Graduate Programme
Generations of Kiwi farmers and growers have made FMG what it is today, so it just makes sense for the mutual to support future young leaders in this industry.
The Graduate Programme enables FMG to grow its own people, providing great agribusiness opportunities to become a rural manager, rural consultant or commercial manager. 26 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
FRIENDLY FEILDING ON A WORLD STAGE It’s not often that four teenagers from a school of 1400 are recognised on a global stage. But at the 2016 Vex High School Robotics World Championships held in Kentucky, USA, the Feilding High School team of four, aged 13-17, received a trophy in front of more than 22,000 other teams for their incubator light robot creation. The task required the team to design, construct and demonstrate a robot for classroom use. “Being a farming school, we built a robot which automatically lifted an incubator light in the horticulture classroom to match the growth of a plant,” head of the school’s robotics department, teacher Graham Conlon said. The robot won the team the Future Foundation Robot Construction Challenge. It is the fifth world championship trophy the group has won in its four years of operation.
TIME TO INNOVATE The NZ Innovation Council is a fast growing national innovation community with a purpose and mission to help New Zealand businesses connect, innovate and grow. Perhaps best known for facilitating the New Zealand Innovation Awards and profiling breakthrough Kiwi innovators through the Innovation Heroes, the Innovation Council work with many agribusiness and food and beverage companies. The Innovation Council has been running since 2009 and provides a multiindustry connection point and hub for business innovators across New Zealand. Make sure to join the community to access services that promote collaboration partnerships, share knowledge and help drive growth through innovation.
A NEW SOURCE OF PROTEIN The next generation is leading the way in diversifying agriculture. If you think “Angus beef” when you think about “farm-grown protein”, you’re probably thinking along the same lines as 99% of the population. However, if you ask 2016 NZAgInvest Future Leader Jack Keeys he may hit you with a response that would have you thinking twice about that protein shake. The truth is insects can provide the most efficient source of protein in the world. Jack knows this all too well, with a cricket farm already established and his sights set on a weta farm next. Before anyone starts questioning the sustainability of this, Jack is breeding the weta partially as a conservation effort and partially for sale as a luxury food item for international markets. Jack thinks there is a lot of value in New Zealand looking towards these luxury and niche items but believes Kiwi farmers need to get consumer-conscious production behind the farm gate right first, before considering value-added products. “Food production is one of the greatest challenges and greatest opportunities the world faces. It is a massive privilege to be involved in the industry that will not only overcome these challenges, but excel in doing so,” Jack says.
CENTRAL DISTRICTS FIELD DAYS THURSDAY 16TH MARCH TO SATURDAY 18TH MARCH, 9:00 AM - 4:30 PM MANFEILD PARK, FEILDING Now in its 23rd year, the Central Districts Field
businesses by promoting the creation and early
Days is New Zealandâ€™s largest regional agricultural
adoption of new products, technologies and
field day event, and provides farmers with the
methods. Carefully selected innovative companies
opportunity to keep up-to-date with the latest
will have the opportunity to join ASB and Massey
trends and developments in rural innovation,
University to showcase their products, services
agribusiness and agritech. The event has grown to
and future ideas in the zone. The area will be a
over 600 displays and attracts more than 30,000
great place to gather and discuss the future of
visitors from around New Zealand. This year CDFD
the agrifood sector with like-minded people, all
includes the establishment of the ASB Innovation
the while being surrounded by the smartest and
Zone, which will showcase the latest in rural
greatest innovations. The ASB Innovation Zone
innovation and development concepts as well as
will also host a Seminar Series, to include practical
a seminar series designed to fast-track innovation
workshops, panel discussions and the AgTech
Hackathon: Manawatu Dragonâ€™s Den.
ASB Innovation Zone The ASB Innovation Zone is a dedicated arena to inspire and grow New Zealand farms and agrifood
28 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
ASB INNOVATION ZONE SEMINAR SERIES The Seminar Series will challenge and inspire the CDFD audience to participate in driving New Zealand’s agrifood future, and provide valuable insights and ideas around how to get there. The Seminar Series will be hosted by a number of organisations from industry, education and government and will provide an opportunity to learn and connect with like-minded people. A number of topics will be discussed including the power of agritech, connecting food producers with international customers and a debate on genetic modification. Get involved in the conversation.
PROGRAMME HIGHLIGHTS Central Districts Field Days and ASB Innovation Zone Opening Ceremony THURSDAY 16TH MARCH, 9:15 AM Lounge session with ASB’s Nathan Penny THURSDAY 16TH MARCH, 9:30 AM Accelerate 25 Stock Water Reticulation Workshop THURSDAY 16TH MARCH, 10:45 AM FRIDAY 17TH MARCH, 1:00 PM AgTech Hackathon: Manawatu Dragon’s Den FRIDAY 17TH MARCH, 2:30 PM
The Seminar Series is free to attend but some events may require you to RSVP. Contact firstname.lastname@example.org to find out more. Get a full programme at the gate of CDFD
LEVNO IS PUMPED ABOUT FUELLING FARMING EFFICIENCY Levno’s products let farmers know when fuel is removed from their tank, even if they are on holiday in Texas. Farmers can monitor temperature, agitator action and volumes in their milk vat while on a wet and wild ride on the Gold Coast. On a boat in the middle of Lake Taupo, water flow through their water meters is at their fingertips, too. Levno was founded by Larry and Jane Ellison in 2013. The company initially focused on research and development and for the past two years Levno has carried out field tests and brought products to market. In the past year, this agritech start-up has grown from 10 staff to 26 and is proud to be a Palmerston North-based company.
Fuel in the veins Larry began his career on the forecourt of a Palmerston North service station, then with Jane ran Mobil Foxton for 20 years. In 1998, the Ellisons founded Rural Fuel to supply farm fuel in the lower North Island and in 2011 it was named the Manawatu Business Awards supreme winner. They sold the business to BP in 2013. Levno’s first product was the fuel sensor. Drawing on his extensive background in the fuel industry and his understanding of farming, Larry saw a need for farmers to know how much product is in their fuel tank and when fuel is taken out, or refilled. Levno has developed a patented product for monitoring farm fuel remotely.
View Larry’s LinkedIn profile and you will be told people
The sensor sits on top of the fuel tank and meets the
also viewed Bill Gates, confusing the man from Foxton
audited standard of intrinsically safe, used for electrical
Beach with Oracle Corporation co-founder and keen
equipment in hazardous locations. Using a Bluetooth
yachtie Larry Ellison. As Levno National Sales Manager
receiver, information is sent to subscribers via text or
Shane Parlato says, “our Larry is the Larry Ellison without
email in real time.
a boat, the oracle without Oracle”. 30 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
With an eye on the milk solids premium potential, customers approached Levno asking for a milk vat sensor. About six months ago, the milk product was launched to measure milk temperature and volume, agitator action and when milking starts and stops. This is all done without touching the milk or harming it in any way. “Levno is very entrepreneurial, ‘no’ is not a word we use, rather we say ‘not a problem’,” Shane says. In between developing the fuel and milk products, Levno for Water was developed, allowing subscribers to monitor water flow and use, making sure they don’t use more than their water allocation.
Driven by challenge Larry says he loves challenges, especially when he’s told what he wants to develop cannot be done. Getting the sensors to market was a thrill and came with the satisfaction of “knowing what we are doing will really help farmers’ efficiency”. The decreasing number of hands-on farmers has enhanced demand for Levno’s products, which alert subscribers to power outages, equipment failures, and different milk production volumes based on the quality and quantity of feed. Larry says the agricultural industry remains resilient and is on an upward trend. “New Zealand’s long-term future in agriculture is based around technology and unique intellectual property. If we can continue to capitalise on knowledge and technology New Zealand will always be a world leader. Agritech means we can stay ahead competitively.” Levno plans to continue as a Palmerston North company. The sensors are assembled at its head office and New Zealand-made parts used wherever possible. The company was a finalist in the nationwide 2016 Westpac Business Growth Grant competition and won the Education, Research and Technology Award at the 2016 Westpac Manawatu Business Awards. It has ISO 9001 Quality and ISO 14001 Environment certification. www.levno.com www.NZAgInvest.co.nz
MANAWATU CHAMBER OF COMMERCE AGRIBUSINESS NETWORKER THURSDAY 16TH MARCH, 5:30 PM - 7:00 PM PERFORMANCE BEEF BREEDERS NZ, 75 SOUTH STREET, FEILDING Three New Zealand agribusiness companies will
The Manawatu Chamber of Commerce is
share their stories, outline their services and
the regionâ€™s premium business networking
provide tips for working smarter, not harder,
organisation. The Chamber champions
at the Manawatu Chamber of Commerce
opportunities and resources for the business
community to grow and develop. It connects
The companies are Performance Beef Breeders NZ (PBBnz), Snapchill and OnFarmSafety New Zealand. The Agribusiness Networker celebrates New Zealandâ€™s agrifood industry with a focus on growing, connecting and challenging everyone in
members through knowledge sharing, education, collaboration and professional networks. Members and non-members alike will benefit from the networker by connecting with farmers, rural professionals and business owners.
the molecule to mouth value chain to work more
32 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
PERFORMANCE BEEF BREEDERS NZ (PBBNZ)
PBBnz’s mission is to enhance business and breed
milk cooling solution designed to meet the
performance in the livestock industry. It provides
requirements of the dairy industry in New
accounting, administration and registry services for
Zealand and Australia. It was developed by
its eleven beef breed societies. But, while beef is
Snapchill in 2013.
in the Feilding-based company’s blood and name, it is so much more. PBBnz sells tags for sheep and cattle, offers a sheep improvement livestock bureau service, and DNA testing for livestock traceability. It also sells and supports herd recording software HerdMASTER 4.
Snapchill is a sustainable and energy-efficient
Snapchill equipment runs on off-peak power and there is no need for chemical coolants. Overnight, ice is made and stored in an insulated tank. At milking time, the ice is used to chill the milk between the cow and the vat. As ice is formed and milk chilled, heat energy
PBBnz’s event management arm helps pull together
is produced. Snapchill recovers this heat and
events such as the New Zealand Beef Expo and its
uses it to create hot water. Snapchill units make
in-house design business, Pivot Design, offers a full
power saving for the customer at around $100
suite of graphic and website design services.
per week or more.
ONFARMSAFETY NEW ZEALAND OnFarmSafety New Zealand specialises in helping rural business owners take control of their health and safety needs, and implement individualised, workable risk management procedures. Its consultants, including Jenny Brookes who is based in Manawatu, provide clients with health and safety packages that are designed to suit their specific needs and type of farm. The nationwide company was founded by Managing Director Bronwyn Muir in 2013 and also sells a wide range of safety equipment. www.onfarmsafety.co.nz
BALLANCE FARM ENVIRONMENT AWARDS THURSDAY 16TH MARCH, 6:30 PM THE SILKS LOUNGE, AWAPUNI FUNCTION CENTRE, PALMERSTON NORTH The Ballance Farm Environment Awards recognises
business practices, and social and community
and celebrates good farm practices that promote
sustainable land management through an annual awards programme. The New Zealand Farm Environment Trust runs the programme in eleven regions throughout New Zealand. The trust believes positive role models and opportunities for learning are the most effective tools to improve
All winners for the Horizons region, including the supreme winner, will be announced at this event. Come along and share in the successes of our local farmers. Public tickets are available for purchase.
farm practices. Entrants are judged on sustainable profitability, environmental awareness, good
BALLANCE AWARDS CATEGORIES •
Ballance Agri-Nutrients Soil Management
Horizons Regional Council Award For The Integration Of Trees
Beef + Lamb New Zealand Livestock Award
Massey University Innovation Award
CB Norwood Distributors Ltd Agri-Business
PGG Wrightson People In Agriculture
Management Award •
LIC Dairy Farm Award
Farm Stewardship Award in partnership with the QEII National Trust and the New Zealand Farm Environment Trust
Hill Laboratories Harvest Award
34 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
The Margaret Matthews Trophy For Commitment To Sustainability
WaterForce Integrated Management Award
2017 FINALISTS SHAUN AND TRACIE BAXTER Agri Enterprises Ltd
PAUL AND LISA CHARMLEY Te Rehunga Farms Ltd
ROSS COLLIER Pentwyn Farm
NIC LEARY Wairiri Ltd
MICKY MACDONALD Te Wharua Station, Landcorp Farming
IAN AND STEPH STRAHAN Strahan Land Company Ltd
2017 NEW ZEALAND AGRIBUSINESS INVESTMENT SHOWCASE THURSDAY 16TH MARCH, 7:30 PM ORLANDO COUNTRY, PALMERSTON NORTH New Zealand has a long, proud history of agritech
innovation, borne from resourcefulness and expertise
As part of it’s work to grow New Zealand companies
in agriculture. The country’s science and agribusiness
internationally – bigger, better and faster – NZTE
communities are at the forefront of global agritech, and
collaborates with industry and regional partners to
are helping meet the challenges of the world’s growing
put on showcases that help companies source smart,
population and increasing demand for food.
strategic capital that supports their growth objectives.
To promote the latest innovations in agritech, New
Participating New Zealand companies receive support
Zealand Trade and Enterprise (NZTE), in partnership
from NZTE Investment team to review business growth
with ASB, is hosting the 2017 New Zealand Agribusiness
plans, become investment-ready, and deliver compelling
This event is designed to help New Zealand agritech
Investment managers, who work with each company
companies raise capital and promote the sector as a
to create a bespoke investment plan. This is done in
vibrant investment destination.
collaboration with international investment experts and
The 2017 New Zealand Agribusiness Investment
Showcase gives talented companies the opportunity to
NZTE Investment Showcases are a rare and highly
pitch their products or services to potential investors.
valuable opportunity for each participating company
The Showcase helps companies source smart, strategic
– and for investors looking for new opportunities.
capital that supports their growth objectives.
For more information email the Investment team on
For investors, the Showcase is an opportunity to hear
from a range of high-growth companies, from start-ups to internationalising businesses operating in one of New Zealand’s most globally competitive sectors. The Showcase is invite-only and is strictly limited to qualified investors. 36 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
Future proof your farm for the folks who’ll run it next. After having a chat with Te Awamutu farmer Kevin Ferris, who was dealing with some unexpected costs, we developed the Rural Environmental Compliance Loan. It’s a low interest loan to keep your farm up to scratch environmentally for the next generation. We’re always thinking farming, so call your local ASB Rural Manager on 0800 787 252 to find out more.
ASB Terms and Conditions apply. Normal lending criteria applies.
ASB Bank Limited
UNEARTHING TARARUA’S POTENTIAL
Mangatainoka is known for its beer, but Gerry and
orchard produced 1.5 tonnes and this year is expected
Wendy Parker are a-go-go for feijoas.
to give up six tonnes of the green nuggets.
It all began when Gerry attended three GO! Project
The GO! Project is an initiative of the Tararua Business
workshops on growing feijoas.
Network (TBN), an arm of the Tararua District Council.
The Parkers now have just over 1000 feijoa trees in eight varieties on their Mangatainoka property with some trees coming into their fourth season. Last year, the
Research-based action In 2006, the Council commissioned HortResearch to investigate the suitability of Tararua to grow a range of crops. The research found many areas of suitable
The project provides information for smallholders, lifestyle block owners and farmers looking for alternatives to traditional crops.
Gerry says they expect to produce 20 tonnes of feijoas when the whole orchard is in production. He has built a packhouse with fruit grader and chiller and now employs local people.
soil for good feijoa production and the district’s evenly
Wind can turn the trees inside out so each block is
distributed year-round rainfall also suits the fruit.
protected by poplar hedging. Posts and wires also give
Last year, the Parkers sold their feijoas through Turners & Growers in Palmerston North and direct to a jam and chutney maker. They are exploring other uses for the fruit, such as wine, juice, tea and skin care, investigating dehydrated and freeze-dried fruit, and researching the Chinese market. 38 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
protection and provide a structure to support the fruit before harvest. The eight varieties range from very early to late fruiting and the Parkers hope to capture the late market as they cannot compete with Gisborne for the early market. “Our feijoas are still producing after the official season is closed,” Gerry says.
Feijoa family Gerry is collaborating with Richard Emery of Dannevirke, who also planted feijoas after attending GO! workshops. Last July, they held field days at their orchards, keen to share their knowledge. Gerry is enthusiastic about his new direction and enjoys the creativity and freedom it provides. He has some cattle and sheep, too, but feels growing fruit is more productive and rewarding. “I’m sitting right in the middle of dairy farming country, my flats are river flats and they are so fertile.” He says feijoas grow so well in Mangatainoka with its good soil and microclimate. Over Labour Weekend 2015, the Parkers planted 400 nashi pear trees with a view to combining pear and feijoa juice. This year, they are trialling persimmons so they don’t have all their fruit in the one basket. They now have 3.8 hectares in fruit trees. Gerry says Tararua District Council is fantastic to deal with and has really good business contacts. “I don’t think you would find any council in New Zealand that goes to the trouble they go to.” GO! is not just for the big players. “When you start a GO! Project you realise there are so many people who are so talented, all they need is a bit of a kick and away they go,” he says.
GO! for alternative crops Other alternative crops identified as suitable for Tararua are flax, hazelnuts, industrial hemp, manuka and saffron. TBN facilitates the sharing of information on planting, harvesting and marketing techniques and channels, and access to experts, Business and Communications Administrator Louise Cooper says. GO! is about linking people and opportunities with a focus on sustainability. Hazelnuts have also been planted as a result of GO! workshops and saffron is being grown at Ormondville by a former Auckland couple, who have been assisted by TBN. Workshops on truffles, quinoa and hydroponics are planned, Louise says. TBN’s buy local campaign to promote Tararua artisan products is an extension of the GO! Project. Locally grown produce will be available for sale at Dannevirke New World shortly. www.tararuacropping.wordpress.com www.NZAgInvest.co.nz
ASB PERSPECTIVE 2025 FRIDAY 17TH MARCH, 7:30 AM – 9:30 AM GLOBE THEATRE, PALMERSTON NORTH ASB Perspective 2025 is back for 2017, this year
director, with each bringing different experiences and
addressing the key question; “New Zealand 2025:
passions to the table.
Restaurant to the World?”
ASB Perspective 2025 was a favourite of many New
A broad topic, the theme stems from the continuing
Zealand AgriFood Investment Week attendees last
discussion that the way people consume and manage
year: those returning for a second time may recognise
their food is changing and it is clear that for New Zealand
some familiar faces. Lucy Griffiths, international
to remain relevant and competitive in a global market,
food and beverage marketing expert, will return to
we need to adapt. In order to achieve the Government’s
ASB Perspective 2025, this time to chair the round -
Business Growth Agenda of doubling exports by 2025,
table discussion. Recognised as one of BBC’s top 100
New Zealand businesses must add greater value to their
Influential Women, Traci Houpapa will again bring her
goods and services - attracting a premium from our
extensive experience and knowledge of the agrifood
natural resources, intellectual edge and industry know-
industry. Traci has great awareness of the importance
land and Maori culture plays in setting New Zealand food
Now we need to determine how we get there, to understand our customer, what makes our food special in a global market, and how we connect our domestic and international customers with New Zealand’s unique food origins. Our eight accomplished female panellists will share their insights on where they believe New Zealand’s agrifood industry needs to be in 2025 and the challenges and opportunities the next eight years
apart from the rest of the world. Sarah Meikle was a favourite at last year’s event. Representing the Wellington Culinary Trust and Visa Wellington On a Plate, Sarah will provide expertise on our food tourism opportunities. You may recognise Sarah from her recent appearances with ConversatioNZ, a fast - growing food movement highlighting the quality and vast array of edible resources available in New Zealand.
present. Our panellists are from diverse backgrounds
We also have some new faces. A recognised leader, and
and stages in their agrifood industry careers, from
to many a friend in the sector, Julia Jones will bring new
university student through to experienced company
energy to the table as she addresses the rise of cultured
40 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
and synthetic foods and therefore the importance of New Zealand’s premium positioning in the global food
LUCY GRIFFITHS CHAIR, ASB PERSPECTIVE 2025
marketplace, the necessity to tell a cohesive New Zealand
food story, and how the industry must work together
will bring her
to stay ahead of changing consumer demands. Judith
Swales from Fonterra, AbacusBio’s Jude Sise and Massey
University student Ray Mohan will also join the table.
The final spot will be filled by Suze Redmayne, co-
founder of Coastal Spring Lamb and Whanganui Farmer.
We recognise the conversation needs to start at the
grassroots to ensure all points of view are heard and,
most importantly, we need to connect all stages of the
2025. She is
value chain to enable good decision making. After all, the
the owner of Innov8 Aotearoa, which assists
future of the New Zealand agrifood industry relies on the
New Zealand food and beverage companies
success of our producers.
to market their products strategically with a
ASB Perspective 2025 will have a very full agenda with panellists also discussing how we will buy our food in 2025, the concept of a New Zealand food portal, and the role of branding, science and innovation.
focus on export development. A Nuffield New Zealand Scholar, Lucy released her report entitled ‘Business Plan for NZ Sheep Dairy’ in 2015. Lucy has overseen the sales and distribution of premium New Zealand foods
The round-table discussion and debate will be live
including manuka honey, seafood and wine.
streamed via stuff.co.nz so you can join in from right
She is the founder of three collaborative
across the country. The live Q&A session that will follow
marketing initiatives and sits on the Central
the discussion will further enable both the physical and
Economic Development Agency (CEDA) board
virtual audiences to steer a nationwide conversation
as well as several other boards.
about the agrifood industry. Post your questions to Twitter using #NZAgInvest to have your voice heard.
Lucy is looking forward to the challenge of chairing ASB Perspective 2025 this year after
Get engaged and be inspired as we discover what makes
being a key speaker at the 2016 inaugural
our food special in a global marketplace, determine how
we will create greater awareness and connection with our food producers, and identify how we can position, promote and sell New Zealand food to the world.
“New Zealand is a food producing and exporting nation and we always need to be thinking ahead as to what our current and
For those in the live studio audience, the conversation
future customers want from us. I’m excited
will begin as you step through the door with Fonterra
about the theme of ASB Perspective 2025
providing a nutritional and thought - provoking breakfast
because New Zealand is a premium restaurant
using it’s specialty products.
to the world.”
Be a part of the live studio audience, with limited tickets on sale now at our website. www.nzaginvest.co.nz/p2025 www.NZAgInvest.co.nz
Achieving New Zealand’s agribusiness ambitions
Harvesting value from disruptive change. Kevin Cooney is Head of Agri Capital at ASB. He recently completed Stanford’s Strategic Marketing Management programme. Led by technology-empowered consumers and exponential tech innovations, powerful forces are upending and reshaping traditional industries. Agri-business is no exception. “Disruption”, “revolution” and “the Fourth Industrial Revolution” are terms used variously to describe these changes, but there’s plenty of confusion around what they mean, their likely impact on agri and importantly, how businesses can position themselves to thrive. This article looks at insights from companies who navigate change successfully. It then briefly explores the nature of tech-driven change impacting agri-business to understand what’s truly disruptive versus simply enhancing and optimising existing practices. Navigating change A trait of companies that thrive in the face of tech-led disruption is their ability to adapt more quickly and consistently than their competitors. Adaptability and agility are critical for relevance and survival. Charles Darwin said: “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” What makes companies adaptable? A culture that fears missing opportunity is essential. Adaptable companies: 1. Accept that strategy is not a static plan but rather “a haphazard process of discovery” that uncovers new sources of value as markets and customer expectations change; 2. Are curious, engage with ambiguity, and embrace the fear of change. 3. Build innovation-led cultures by creating the conditions for employees to discover, test, experiment and fail-fast on initiatives that don’t bet the farm (so to speak); 4. Employ a design approach to leadership and strategy-formulation that prioritises understanding customers, including their emotional worlds;
5. Connect with customers and markets on multiple planes including through stories; 6. Evaluate strategic advantage from an eco-system as well as a company-only level; and 7. Form aligned collaborations and partnerships for mutual long-term advantage. Leadership and culture are critical enablers. The leader’s job is not so much to know the future, but to create an organisation that can deal with uncertainty and discover the future. Successful organisational transformation for this purpose is human centric. What holds companies back? A culture that fears failure is the primary reason. This is unfortunately common in New Zealand business cultures particularly in traditional sectors such
This opens the door for lower-cost agile competitors using digital platforms and channels promising superior customer experiences that are faster, cheaper, better-quality, personalised, and more convenient. Further, global commoditisation of just about everything is eroding traditional competitive advantage more rapidly than ever. How “stories” enhance “adaptability” In a world of commoditised brands, stories are a point of difference to the extent they connect emotionally with customers. This is far more nuanced than “clean and green”. Of course in this age of the technology-empowered consumer, reliance on the integrity of whole-of-supply-chain behaviours reinforcing core values of safety, sustainability, nutritional integrity, people and animal welfare has downside
It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. as agri. Innovation beyond incremental improvement on tried and true value propositions is frustratingly elusive because: 1. Traditional approaches to governance limit agility and diversity of contribution; 2. Dominance of the “leadership-byexample” model limits an organisation’s vision to its leader’s imagination; 3. Strategy is often focused on “bestpractice”, or doing stuff better than traditional competitors, rather than on “market-beating” for enduring advantage; 4. 1 to 3 result in over-engineered value propositions with more features than customers are willing to pay for; and 5. Leaders fail to see key trends transforming market dynamics and competitive landscapes.
risk, as recently experienced in the dairy industry. What is the challenge agri-technology is solving? It’s become obvious that governments and businesses face an enormous challenge in feeding the world’s growing population. Growth in demand for protein from Asian urbanisation and wealth-growth will require an almost doubling of feed crops and water usage. At the same time, there is growing pressure for environmentally sustainable farming practices given water and resource constraints. Combined with climate change and consumer backlash against industrial food complexes, it's clear current systems won’t feed the world by 2050. On the supply side, current inefficiencies represent an equally large problem. The
world actually produces more food than it needs. Up to 30 per cent is wasted, predominately through poor supply-chain management. Further, existing farming systems entail huge variations in efficient resource use with over-fertilised land, poor nutrient absorption, random planting densities, soil degradation and water misuse in low-tech irrigation systems. Much of what’s developing in the tech world can be viewed as addressing questions within these two fundamental challenges. Emerging solutions can be grouped into three broad categories: 1. Alternative Farming and Proteins Technologies in this so-called “Agriculture 2.0” space seek to address: • How to generate environmentallyfriendly food from alternative proteins and production systems; • How to supply fresh nutritional produce into increasingly intensifying urban communities; and • How to generate higher yields and outputs for the same inputs. Emerging tech solutions include: • Synthetic proteins targeting beef, dairy and egg substitutes for commercial applications (Impossible Foods, Hampton Creek, Memphis Meats), and alternatives from non-traditional sources such as insects (Tiny Farms); • Indoor or “vertical” intensive farming systems co-located within urban communities operating from urban buildings or underground (Aero Farms), or within shipping containers (Freight Farms), that seek to revolutionise urban food supply and disrupt supply chains using a fusion of technologies from the physical (lights, sensors, automation), digital (data, algorithms, machine learning) and biological (seeds, water, nutrients) spheres; • Soil, seed and pesticide tech from advances in gene editing that will see new classes of non-GMO seeds with superior yield, disease resistance, and other traits (CRISPR). Calyxt has modified soy plants to produce healthier oil by-products. Subject to achieving scale and wide and sustained consumer acceptance, these technologies have potential to truly disrupt the agricultural sector. Given this and drawing on the principles of adaptability outlined above, effort will be best spent on working intimately with customers, understanding how their worlds are evolving, and integrating these tech developments to innovate new higher-value products and services. Leaders must create the conditions for this to flourish.
2. Precision agri Precision or “smart” farming technology targets farm and supply chain productivity using tools that enable superior onfarm decision making. Solutions fall into efficiency (energy, farm inputs, water, monitoring and measurement), productivity (crop and animal yields), and sustainability (effluent, soil management, emissions, intensification, water) categories. They employ any one or a combination of software, cloud, artificial intelligence, sensor, drone, and IOT (the internet of things) technologies. Farm machines will communicate amongst themselves to determine optimal spreading radiuses, planting densities or other general operating efficiencies using in-machine diagnostics saving fuel and maintenance and potentially even wages as machines become driverless. These developments will drive productivity and efficiency gains inside the farm-gate, but not necessarily disrupt this part of the agri sector. Disruption to supply chains however can be seen in global M&A trends, particularly for upstream agri inputs companies who are seeking control of the farmer´s decision-making process to sell packaged solutions around seed, fertilizer, crop protection, fuel, equipment and other services that combine inputs from weather predictions and other services. The Monsanto-Bayer merger and Climate Corp’s activities provide interesting insights in this regard. 3. Digital decisioning Information and digital technology using cloud tools, proprietary algorithms, and artificial intelligence are revolutionising on-farm decision-making. These technologies exploit historic or real-time sensor-based individual farm and other data (weather, commodity prices) using predictive analytics (driven by proprietary algorithms) to deliver actionable real-time insights into farmers' hands. Fonterra and LIC are finalising their initiative
for this purpose. That will draw on their databases and farmer data to surface usable insights. Tied in with precision ag, these developments will optimise farm operations to lower costs and improve returns. US-based Climate Corp’s goal for example is “to build an Amazon.comlike network of agriculture products and services that will speed innovation and bolster the capabilities of” their existing digital agri platform. These developments will enhance farming businesses and potentially disrupt industries selling products and services to farmers. Banks, accounting firms, agri input companies of all hues are evaluating this closely. The farmer mindset Farmers will need to see demonstrable benefits in any technology, digital or otherwise, to adopt it, particularly if existing systems and equipment are performing well and are fit for purpose. Farmers will embrace these innovations only if they’re simple to use (economies of detail) and deliver smarter onfarm decision-making consistently for manifestly improved financial returns. Being adaptable is key Positioning for tech-led disruption and change requires adaptable, resilient organisations that combine innovation, curiosity and fearlessness and who obsess on their customer needs. ASB Agri Capital provides strategy and capital structuring services. We work with New Zealand’s food and agribusiness companies, helping them with change, growth and ownership succession, at all points in the value chain. If you’d like to discuss your capital requirements, contact ASB’s Kevin Cooney on 021 775 945. For any ASB Rural enquiries please call 0800 787 252. Paid advertorial
ASB Bank Limited 56180 16820 0117
Are you in town before New Zealand AgriFood Investment Week?
HILUX NEW ZEALAND RURAL GAMES SATURDAY 11TH MARCH TO SUNDAY 12TH MARCH THE SQUARE, PALMERSTON NORTH The Hilux New Zealand Rural Games, a two-day
The event is managed by the non-profit NZ Rural
celebration of “sports that built the nation”, takes
Games Trust. This year, the inaugural Norwood
place in Palmerston North the weekend before
New Zealand Rural Sports Awards will be held in
New Zealand AgriFood Investment Week.
Palmerston North. The awards are presented by
The free event is your chance to watch exciting New Zealand and Trans-Tasman championships for speed shearing, speed fencing and tree climbing, plus sheep dog trials, head-to-head wood chopping battles and the giant kilted warriors of the Highland Games “heavy” events. Spectators can get stuck in and have a go at fun events like gumboot throwing, hay stacking, wine barrel racing, speed milking, cowpat tossing and heaps more. Kids ‘n Country on both days is a series of fun contests for children aged 12 and under.
the Trust, strategic partner Federated Farmers, and CB Norwood Distributors Ltd. Celebrating sporting excellence among the country’s rural athletes, the awards ceremony will be held at Awapuni Racecourse the night before the Games. The Hilux New Zealand Rural Games are sponsored by Toyota, Fonterra, Husqvarna, Line 7, Mitre 10 and Norwood with major support from New Zealand Racing Board and Simpson Grierson plus Palmerston North City Council and Manawatu District Council. For corporate hospitality enquiries please contact Nicky Vallender email@example.com.
There will be delicious local food and wine, fully catered corporate hospitality, live entertainment and a few famous faces having a go themselves.
44 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
THE RUNNING OF THE WOOLS FRIDAY 10TH MARCH, 11:15 AM FEILDING Don’t miss the spectacular Running of the Wools in Feilding the day before the Games. This free event features hundreds of sheep herding through the town centre and coincides with the famous livestock sales and Feilding Farmers’ Market. There are two events on Manchester Street before the sheep are let loose. In the exciting wool fadge races the Manawatu Turbos forwards will take on the backs, Palmerston North Boys’ High School takes on Feilding High School, and it is police vs firefighters, army against air force and Palmerston North City Council vs Manawatu District Council. Then it’s the Mitre 10 Man and Mutt Race in association with Skellerup featuring local Young Farmers sprinting in gumboots with their dogs.
Innovation Fonterra’s recipe for success Judith Swales, Fonterra’s Chief Operating Officer, Velocity & Innovation
The rich creaminess of your pasta sauce, the almost endless stretch of mozzarella as you take a slice of pizza or the delicious whipped cream on your piece of cake; all made from our farmers’ milk, but made better, faster and tastier through innovation.
million in a new IQF plant at our Clandeboye site. Due to be completed in September next year it will double our capacity to produce IQF mozzarella and make Clandeboye the largest producer of natural mozzarella in the Southern Hemisphere.
Innovation is at the core of Fonterra’s business, and a great example is in our Foodservice business, which has grown by 15 per cent over the last year, nearly three times the global rate. Much of this is down to innovation, using world leading technology and working with chefs to make high quality, fit-forpurpose dairy products and solutions for foodservice professionals in over 50 countries.
The technology behind our IQF mozzarella was the brain child of the world-leading Fonterra Research and Development Centre (FRDC) in Palmerston North, supported by Transforming the Dairy Value Chain – a Primary Growth Partnership programme between the Ministry of Primary Industries, Fonterra and DairyNZ. Complemented by our Innovation Centres in Melbourne, Amsterdam, Chicago, Shanghai and Singapore, the FRDC is at the forefront of our innovation and can claim many world firsts in its more than 90 years of operation - including spreadable butter straight from the fridge, the world-leading Anlene™ range of bone nutrition products and a wide range of specialist functional ingredients, such as SureProtein™, used in medical and sports nutrition, just to mention a few.
This includes non-evaporating cooking cream used in pasta sauces, extrawhip whipped cream used on cakes, lamination butter sheets used to make the perfect croissant, cream cheese that can be used in hot or cold recipes, and the extra-stretchy mozzarella cheese topping more than half of the pizzas sold in China’s growing urban market. These five ingredients are the ‘hero’ products of our Foodservice business, helping to improve productivity in the kitchen, increase yield, reduce wastage and enhance taste and texture. Of these five ‘hero’ ingredients, our mozzarella story is perhaps the most striking, with the innovation behind our individually quick frozen (IQF) mozzarella production one of Fonterra’s most tightly-kept secrets. Using patented technology the process cuts production time from three months to just six hours, while still remaining 100 per cent natural and chemical free, something our customers and consumers place increasing value in. The demand is so strong that we are investing $240
High quality product developments like these don’t come cheap and as the saying goes, you have to spend money to make money. Fonterra has invested more than a billion dollars in innovation over the past decade and this has allowed us to continue to deliver our strategy – converting more of our farmers’ milk into higher value products and generating maximum value from every drop of milk.
The key to success is not just about product innovation. The needs and wants of our customers and consumers are constantly evolving so our business must be agile enough to not only keep up with these changes but exceed expectations. Innovation requires creative, unconventional thinking across all parts of our business to find better, smarter and faster ways of operating - whether it be creating new technology platforms, new business models, new operating models, new ways to market and connect with those buying our products or finding ways to identify the latest consumer trends. That’s where our Disrupt programme comes in. Disrupt is a new way of entrepreneurial thinking, harnessing the ingenuity and intellectual curiosity of our people to create new business models that will solve consumers’ needs. Industries are being disrupted at speed like never before, with technology removing barriers to entry. We see this with Alibaba, the world’s largest retailer, which has no inventory, likewise AirBnB, the world’s largest accommodation provider which has no real estate. Globally, there’s a huge opportunity for incredible innovation - and food should be at the forefront of technological innovation. We want to be in the driving seat of this change, innovating at pace and sharing dairy’s extraordinary goodness with the world. Paid advertorial
P l a te of O ri g i n EST.
New zealand’s food showcase
TUESDAY 14TH MARCH TO SATURDAY 18TH MARCH 10 Regions | 20 Restaurants
| One New Zealand
Plate of Origin is back for 2017, celebrating
You can try any of the dishes at the Manawatu
the wonderful cuisine and produce unique to
restaurants during NZAgInvest from March 14th
New Zealand. Supported by Food HQ, Cuisine
to 18th, and vote for your favourite as part of the
Magazine and Visa Wellington On a Plate, the 2017
People’s Choice Award. Be sure to get along to a
competition will excite and delight all diners.
participating restaurant and let the Plate of Origin
Ten Palmerston North and Manawatu restaurants have teamed up with ten of the best restaurants from around the country to take part. Each partnership will craft one main dish, highlighting two products unique to the non-Manawatu partner’s region. For example, last year’s winning
dishes transport you across the country. Support your home origins or have a taste of New Zealand you haven’t experienced before. The top - class chefs will take you on a journey right back to the farm gate of the hand churned cheese, freshly picked mushrooms, or hunt of the day.
Manawatu restaurant, Aberdeen on Broadway,
Cuisine editor, Kelli Brett will, alongside UCOL
is this year paired with Fleur’s Place in Moeraki.
Senior Chef Lecturer Mark Smith, judge all
They will be showcasing two hero ingredients that
competition dishes and select a winner. The
uniquely represent Otago.
championship dish and partnership will be
While the dishes are being devised behind closed doors, we can reveal some of the delicious
announced and featured in the May 2017 edition of Cuisine.
products you’ll discover during New Zealand
Plate of Origin 2017 is run in association with
AgriFood Investment Week including Meadow
Food HQ, Cuisine Magazine and Visa Wellington
Mushrooms, Akaroa Salmon, Tasman Bay gurnard,
On a Plate, and is supported by Chef’s Choice,
Thorvald 100% Sheep Milk Cream Cheese, Lush
Wharerata Function Centre and the NZ Chefs
Goat Cheese from The Drunken Nanny and wild
venison from Top of the Range Ruahine Venison.
48 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
MANAWATU - WHANGANUI SHOWCASE Wharerata Function Centre’s homestead and
having strong agricultural roots, Manawatu and
gardens at Massey University provide a private
Whanganui also bring a grassroots feel, evident
and picturesque backdrop for any event. It
in the generous array of farmers’ markets and
combines turn-of-the-20th-century stately
artisan food producers dotted around.
grandeur with contemporary features and stunning grounds.
It’s these boutique cheese makers, vegan wine growers and free-range butcheries that
The fertile Manawatu plains provide much
will inspire Wharerata Executive Chef Sean
of the produce for Wharerata’s dishes, with
Kereama’s five-course menu. Allow Sean to
seasonal menus showcasing regional fare. In
take your taste buds on a journey and meet the
the heart of the lower North Island, Manawatu
makers and growers of the region.
and Whanganui offer a diverse food basket ripe for the picking. Although well recognised for
Book at www.wharerata.co.nz
their agrifood and science sectors, as well as
www.PlateofOrigin.co.nz | @PlateofOrigin | #PlateofOrigin www.NZAgInvest.co.nz
PARTICIPATING RESTAURANTS •
Auckland will be represented by Nosh (Mark Harman) and The Grove (Josh Barlow)
Waikato will be represented by Table 188 Kitchen and Bar (Ryan Marshall) and Victoria Street Bistro (Andrew Clarke)
Bay of Plenty will be represented by Bethany’s (Reuben Leung Wai) and Mount Bistro (Stephen Barry)
Taranaki will be represented by Rendezvous (Jason Bates) and Table at Nice Hotel (Shaun Martin)
Hawke’s Bay will be represented by The Fat Farmer (Janet Grey) and Bistronomy (James Beck)
Manawatu-Whanganui will be represented by Wharerata Function Centre (Sean Kereama) at a special one-off event on Thursday 16th March
Wellington-Wairarapa will be represented by Nero Restaurant (Scott Kennedy) and Wharekauhau (Marc Soper)
Nelson-Tasman will be represented by La Patio (Dexter Gallaza) and Harbour Light Bistro (Steven Coyne)
Marlborough will be represented by Amayjen the Restaurant (Andrew May) and Arbour (Bradley Hornby)
Canterbury will be represented by Jimmy Cook’s Kitchen (Jonathan Mawley) with Chillingworth Road (Darren Wright)
Otago will be represented by Aberdeen on Broadway (Craig Robinson) and Fleur’s Place (Fleur Sullivan)
Proud partnerofof Proud sponsor
P l a te of O ri g i n EST.
New zealand’s food showcase
Growing New Zealand’s reputation in food and beverage innovation OUR PARTNERS
THE TRUE HONEY STORY The True Honey Co. quickly went from zero to hundred,
300 and above. MGO measures the methylglyoxal content in
starting off as a niche artisan product from Tararua and now
the honey – methylglyoxal is sought after for its antibacterial
this liquid gold is sold throughout New Zealand and the United
qualities. “At The True Honey Co. we are all about quality,
we can stand by every drop produced as we have complete
Its products are made of authentic manuka honey. Founder
control over the supply chain,” Jim says.
Jim McMillan has been involved with manuka honey for
With the rise in demand for honey comes a rapidly growing
several years and now has 5500 hives on land throughout
need for more skilled beekeepers. This has led to UCOL
New Zealand, from the North Cape to Golden Bay. Remote
offering a five-month New Zealand Certificate in Apiculture.
marginal-land sites, often only accessible by helicopter, are
The course is free to domestic students, thanks to funding
chosen to ensure the honey’s high manuka content and
from the Regional Growth Strategy Scholarship through
The True Honey Co. sells only manuka honey rated MGO
TRAINING THE FUTURE Helping people to discover the fascinating world of sustainable beekeeping and quality bee products, UCOL is now in its second year of offering the New Zealand Certificate in Apiculture. Students learn how to install, track and maintain beehives as well as gain the skills and knowledge needed to work safely and productively in a beekeeping environment. Taught by industry professionals, students learn through a mix
GREAT COMMUNITY BUZZ With growing interest in protecting our bees for generations to come, it’s not just commercial beekeepers or hobbyists with hives of liquid gold. Enter Hives Manawatu, and its start-up that rents fully managed beehives to anyone interested. Owner Paul Jenkin has been a beekeeper on a somewhat hobby-sized scale since getting his first two hives nearly ten years ago, and in the past decade has developed experience and skills, and many more hives to boot. During his time as chairman of the Manawatu Beekeepers Club, Paul designed a beginners’ course and has taught more than 150 students. Paul and his team manage hives around the region and offer swarm collection services.
www.hives.nz 52 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
of practical learning in real environments, online resources and self-directed time. Students gain a qualification alongside the knowledge, skills and practice to perform optimally in this sustainable primary industry. In the five month, fulltime programme students are also given the opportunity to complete the American Foul Brood (AFB) Recognition Course and Exam, which is an initial compliance component for individuals to meet industry requirements specific to the Disease Elimination Conformity Agreement (DECA). Graduates are able to work as an assistant beekeeper for a commercial operator or as an independent beekeeper, and job prospects are high! Apiarists interested in taking on UCOL students for work placements can contact UCOL on 0800 GO UCOL.
YOUR SUMMER SUBSCRIPTION SPECIALS Treat yourself to Cuisine. New Zealand’s most loved food and wine magazine. From hot new ingredients to seasonal feasts and decadent desserts - plus new products, restaurant reviews and best buy wines. Cuisine is a must-have. Our People, Our Stories, Our Food.
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A GARDEN VIEW OF THE HOROWHENUA TASTE TRAIL Woodhaven Gardens is a family-run commercial growing operation on the fertile plains of Horowhenua. Woodhaven spreads across more than 1000 acres, producing a wide range of vegetables throughout the year from root vegetables to leafy greens such as kale, spinach, lettuce and more. Melons and pumpkins are grown seasonally here too, along with fennel and celeriac. Woodhaven Gardens distributes both nationally and internationally. Its products do not need to be re-processed in store, so there is less food wastage.
THE TASTE OF SPRING The spring vegetable that Kiwis can’t get enough of – asparagus – is as sweet as the season is short. Tendertips in Levin is a family-owned and operated business, which
HOROWHENUA’S BEST-KEPT SECRET? Horowhenua is abundant with a variety of producers and growers, from eel to asparagus and pesto; market gardens to free-range farms. The Horowhenua Taste Trail was established in 2016 to showcase produce, speciality food and
has been growing and packing asparagus in Horowhenua since 1980. The biggest grower of the Pacific 2000 variety in New Zealand, Tendertips carefully spreads its crops across a wide geographical area, providing some
beverage products of the region by connecting consumers with their local
protection against isolated climatic events.
producers, and growing the region’s reputation for food excellence. The trail
In conjunction with Crop and Food,
offers a series of innovative experiences for people to connect with producers and uncover more about the food that’s produced in this bountiful region. Thousands attended the first event, with all visitors taken through an experience at each of the nine locations, showcasing the journey that food
Tendertips developed a chemical-free disinfestation process, where the export asparagus is immersed in warm water. This is the only process of its kind in the world
takes from the paddock to plate, or factory to supermarket.
and enhances the shelf-life and colour of
Organiser Catherine Lewis says the support from both attendees and
and keeping the delicate product free of
businesses has been amazing. “Participants are taken through an experience at
each stop showcasing the produce, from factory tours to gourmet food trucks, tastings to farm tours. They learned about the journey and discovered the food story of Horowhenua, and we’re looking forward to another fantastic event in
the asparagus, as well as killing any insects
Tendertips supplies its asparagus nationwide, exports to Japan and Australia,
and has a shop at its packhouse between
The 2017 trail is in November.
the factory in operation.
54 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
Foxton and Levin, where customers can view
NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017 PROUDLY BROUGHT TO YOU BY:
We have new specs for this - logo can not be any smaller than 4mm in height. The clear space area is the measurement of 1 triangle of the pyramid
56 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017
New Zealand Agrifood Investment Week magazine, edited by Judith Lacy Designed by Pivot Design, Feilding