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@NZAgInvest #NZAgInvest

@PlateofOrigin #PlateofOrigin

Monday 13th March Sheep Milk NZ Conference AgTech Hackathon: Manawatu

Tuesday 14th March NZ Future Farms Conference Plate of Origin Commences Sheep Milk NZ Conference

Wednesday 15th March NZAgInvest Youth Day NZAgInvest Presents: Future Leaders NZ Future Farms Conference

Thursday 16th March Central Districts Field Days Accelerate25 Workshop NZ Agribusiness Investment Showcase NZ Future Farms – Masterclass Ballance Farm Environment Awards Manawatu Chamber of Commerce Agribusiness Networker

Friday 17th March ASB Perspective 2025 Central Districts Field Days Accelerate25 Workshop New Zealand AgriFood Investment Week delivers a dedicated programme of agrifood events designed to connect, challenge and grow the agrifood industry

INDEX Welcome ......................................................................................................................... 2 Sponsor Foreword ........................................................................................................ 3 Manawatu - Beating Heart of AgriFood .....................................................................5 Connecting Agri and Food ............................................................................................6 Naturally Seasoned by the Sea ...................................................................................7 Accelerate25 ....................................................................................................................8 2017 Sheep Milk NZ Conference: Extraordinary Foods .......................................10 Launch of Agtech Hackathon: Manawatu...............................................................14 New Zealand Future Farms Conference 2017 .......................................................16 Smarter Agriculture for Better Outcomes ..............................................................20 NZAgInvest Youth Day ................................................................................................22 NZAgInvest Presents: Future Leaders .....................................................................24 Growing Future Leaders in the Agriculture Industry ............................................26 Central Districts Field Days .........................................................................................28 Levno is Pumped About Fuelling Farming Efficiency ...........................................30 Manawatu Chamber of Commerce Agribusiness Networker ............................32 Ballance Farm Environment Awards .......................................................................34 2017 New Zealand Agribusiness Investment Showcase .....................................36 Unearthing Tararua’s Potential .................................................................................38 ASB Perspective 2025 ..................................................................................................40 ASB Harvesting Value from Disruptive Change .....................................................42 Hilux New Zealand Rural Games ..............................................................................44 Innovation Fonterra’s Recipe for Success ...............................................................46 Plate of Origin .............................................................................................................. 48 Plate of Origin Restaurants ........................................................................................50 Partners ..........................................................................................................................56

This is an advanced catalogue for New Zealand Agrifood Investment Week 2017, detailing all of the Week’s important events, key speakers and opportunities, that will be on offer in Manawatu. Events and details are subject to change. Please refer to for the latest updated information. Information correct as of 15 February 2017.



The Sheep Milk NZ Conference, New Zealand Future

Investment Week

Farms Conference, New Zealand Agribusiness

(NZAgInvest or the Week

Investment Showcase, ASB Perspective 2025, Central

for short) is delighted

Districts Field Days and Plate of Origin are national

to be back for 2017.

highlights of the Week. New initiatives for 2017 include

Agrifood is an industry of

the ASB Innovation Zone and Seminar Series at Central

national significance with

Districts Field Days, NZAgInvest Youth Day, Manawatu

big ambitions for growth,

Chamber of Commerce Agribusiness Networker and the

which can only be achieved through collaboration: NZAgInvest is a collaboration of over more than 90 businesses to deliver a dedicated programme of activity designed to connect, challenge and grow the agrifood industry.

Fonterra breakfast at ASB Perspective 2025. NZAgInvest promotes sustainable, innovative solutions for the longevity of the industry. It also creates opportunities for targeted promotion of quality investment opportunities, challenging assumptions,

We would like to extend a warm welcome to our

promoting career opportunities, and fuelling problem

returning and new partners, especially our naming

solving and creative thinking.

rights partner ASB. Without these partnerships, and our collective determination to grow and develop the agrifood industry, NZAgInvest would not exist.

NZAgInvest is an opportunity to engage with people outside the agrifood industry, helping them understand where their food comes from and what makes New

Last year’s inaugural event was called New Zealand

Zealand food special. There will be many touch points

Agri Investment Week; this year we have added “food”

across different communities from farmers, corporates,

to reflect the increasing focus on our food export

scientists, investors and marketers through to the

customers, premium foods and greater alignment of

general public.

the supply chain. Agrifood encompasses all aspects of the food value chain – from molecule to mouth: science and innovation, growers, manufacturing, marketing and distribution. This shift in thinking is driven by consumer

Our objective is to stimulate innovation, investment and people to grow New Zealand’s agrifood exports: we encourage you to connect.

demand and begs the question, “Does New Zealand need an agrifood agenda, and what might this look like?”

Malcolm Bailey

This magazine contains everything you need to know

Central Economic Development Agency Chair

about the Week. If you can’t attend in person, we’ve

New Zealand AgriFood Investment Week Chair

included other ways to be involved during the Week.




Events this week showcase the rich investment and

Zealand AgriFood

growth opportunities within the sector and provide

Investment Week 2017,

valuable connections and inspiration for those involved.

in association with ASB.

We commend the Central Economic Development

Agrifood is an important

Agency (CEDA) for bringing together leaders from across

industry for New

the agricultural value chain to focus on helping our

Zealand and one that

agrifood businesses succeed and to promote the sector

has big ambitions for

as a vibrant investment destination.


ASB is very proud to partner with New Zealand AgriFood

The willingness of New Zealand’s agricultural industry to

Investment Week and it will be another calendar highlight

innovate and challenge itself to do things better is why

for the ASB rural team and for New Zealand’s wider rural

New Zealand excels on the global stage with a world-

sector in 2017.

class reputation for producing safe, high-quality food. Yet there’s still a great need for investment to help these businesses succeed, for the benefit of New Zealand’s wider agricultural industry and the economy as a whole.

We encourage you to get involved and be inspired. Barbara Chapman ASB Chief Executive




MANAWATU – BEATING HEART OF AGRIFOOD Manawatu is fast becoming New Zealand’s

with highly productive land including 18% of

agrifood science and innovation hub, and hosting

New Zealand’s class one soils and 14% of class

New Zealand AgriFood Investment Week is a

two soils, agricultural equipment manufacturing

natural extension to the rapidly growing agrifood

capabilities and a significant food distribution

scene that the region is nurturing.


Located at the crossroads of the lower North

The region has endless room for diversification, is

Island, Manawatu has a unique connectivity to

a central hub for distribution and logistics and is

the rest of New Zealand, and the world. The

the centre of activity for farmers across the entire

region’s ability to connect people geographically is

central area of the country.

reflected in the network of world-leading science and innovation institutes here.

Manawatu is also home to the only agritech accelerator in New Zealand, Sprout. Branching out

FoodHQ has brought together these world

of BCC (Building Clever Companies), start-up and

leaders, including the Fonterra Research and

innovative businesses are nurtured and developed

Development Centre, Riddet Institute, Plant

through Sprout on a daily basis. Read more about

& Food Research, AgResearch, BCC and, of

our people leading the way in the agrifood sector,

course, Massey University. In doing so, FoodHQ

such as Sprout, in the Snippets sections, scattered

established Manawatu as a gateway to more

thoroughout the magazine.

than 2200 food scientists helping to grow New Zealand’s reputation in food and beverage innovation through science-based development of value-added products. This is coupled regionally


CONNECTING AGRI AND FOOD New Zealand is considered one of the best low-

It’s also about collaborating within agrifood

cost producers of quality milk and red meat. Our

sub sectors, even those that are deemed to be

focus has been producing as much as possible

competitive need to work together. Competing

the best way we can, with the belief that real value

inside market diminishes value for everyone, we

begins outside the farm gate.

need to have maturity in approach, align and look

Food consumption is evolving, and more focus

for cooperation ensuring we win together.

is being put on nutrition, eating for vitality and

Alternative proteins, synthetic and cultured foods

neutral-positive environmental, animal and

will become part of a mainstream meal but New

human impact. The consumer wants an emotional

Zealand’s great opportunity is being part of the

connection with their food - they want to know

premium food market. Imagine families in Europe,

where it comes from, that it’s safe and morally

China and the United States sitting down to a

right to consume it.

celebratory dinner. They start with a New Zealand

To remain relevant within the global food market it is not enough for New Zealand to just hold a production mindset. Our future relevance will be determined by intimately understanding the needs of the end consumer, both domestically and internationally. New Zealand can produce enough food to feed the full diet of 40 million people, but to remain

crayfish salad. Next is New Zealand lamb glazed with manuka honey, accompanied by vegetables sauteéd in New Zealand butter. For dessert they enjoy a New Zealand kiwifruit crumble with Kapiti vanilla bean ice-cream. We don’t need them to eat the New Zealand story every day, just on special occasions when they don’t mind how much it costs.

economically sustainable the best approach

New Zealand’s agrifood sector must innovate.

is to produce 5% of the premium diet of 800

We are already creative and full of passion and

million people, thereby increasing the value of

while our intellectual property can most likely be

our agrifood exports from $37 billion to a greater

duplicated, our environment, story, passion and

proportion of their $0.25 trillion retail value.

pride in the food we produce cannot.

It doesn’t work to focus on averages, for example

KPMG is proud to be a leader in the agrifood

having a “China strategy”. China is a big place

industry, led by Ian Proudfoot’s international focus

and focusing on 10% of one city may be more

as Global Head of Agribusiness.

than sufficient; for example targeting the working mother aged 35 – 50 with one child who lives in Shanghai. We need to be more sophisticated in

Julia Jones

gaining insights of what these demographics are

Farm Enterprise Specialist

looking for, we need to be agile to meet changing


needs and make sure we tell our story in a way that is relevant to them.



NATURALLY SEASONED BY THE SEA Established in 1987, the New Zealand Food Awards have

family identified a market niche: Kiwis who wanted to

positioned themselves as a great indicator of our top

enjoy New Zealand’s first new season spring lamb, most

food producers and exporters, as well as ones to watch

of which is exported overseas. From its modest one farm

in the future. Coastal Spring Lamb stole the show in

beginning, the business now has contributors from 20

2016 as Supreme Award winners after being nominated

farms producing around 90,000 lambs a year and is sold

in four categories, winning two of them: Chilled/Short

in retailers around New Zealand and in eight markets,

Shelf-Life and the NZTE Export Innovation Award.

including China. Their point of difference is not only the

Founders and owners, Richard and Suze Redmayne, couldn’t be more proud of their achievement and attribute it in part to their Coastal Spring Lamb community of farming families who also share a passion

unique taste of a lamb raised by the sea, but the ability to make a connection for customers to their lamb – more and more people are interested to know the source of their food.

for providing top quality New Zealand lamb to New

“A brand is a pretty broad term – it encompasses

Zealanders’ and the world.

everything from your business to whether you shined

Originating in Whanganui, Coastal Spring Lamb is rightly being compared to some of the best produce from

your shoes. Or at least that’s what my grandmother used to tell me,” Richard laughs.

around the world. From Scottish Salmon to Spanish

“My farming values were passed down from my father.

Jamón Serrano and even Alaskan Crab, Coastal Spring

He always taught us that quality was the most important

Lamb and Coastal Lamb are up there with the best of

thing. Every year, we strive to deliver consistent quality to

them in international markets. So what’s the secret to

our customers.”

Richard and Suze’s success? Well it’s not so much a secret, but a whole lot of time, hard work, and passion.

Coastal Spring Lambs grow quickly on a fine pasture composed of rye grass, clover and herbs to produce

“It’s all about passion. What we’ve seen in the market is

tantalizing, succulent meat – naturally seasoned by

that people pick up on your passion really quickly and

the sea, and without the use of growth hormones or

if you’re passionate then you tend to engender more


interest,” says Richard. The company was founded in 2010 after the Redmayne


ACCELERATE25 Accelerate25 is an implementation programme to

will consider on-farm priorities such as understanding

grow Manawatu-Whanganui’s prosperity and economic

the benefits of reticulated stock water, farm mentoring,

potential between now and 2025. In August 2016,

agrifood innovation and development, helping farmers

the Manawatu-Whanganui Economic Action Plan was

grow sustainable businesses, and identifying and

launched, with business, iwi and local and central

optimising high-value crops.

government now working together to help realise the opportunities and actions identified.

Land use optimisation opportunities are spread throughout the region, and include primary industries

Manawatu-Whanganui is a strong pastoral region with

working closely with key stakeholders to unleash

the largest sheep and beef farming sector in New

the potential use of land for increased productivity,

Zealand, alongside dairy, horticulture, arable farming and

profitability and sustainability. These goals align nicely

other productive uses such as manuka honey – and that

with New Zealand AgriFood Investment Week’s focus on

is why land use optimisation is one of the nine Economic

innovation, investment and people.

Action Plan opportunities. A farmer-led Primary Sector Group has been established to help realise the potential of this opportunity and it 8


Two events supported by Accelerate25 will be held during New Zealand AgriFood Investment Week.

AGTECH HACKATHON: MANAWATU Connecting Smart Farmers with Smarter Solutions Launching on Monday 13th March, Stewart Dairylands, Invite Only Technology is playing a bigger part in farm systems with ease of use, accessibility and digital connectivity continually improving. However, there is huge potential for greater advances in agritech to enable farmers to be more efficient, effective and ultimately more profitable on the farm. One such opportunity is the AgTech Hackathon, beginning on Monday 13th March, and hosted by Manawatu-Rangitikei Federated Farmers. A group of farmers will come together with tech experts invited by Microsoft and BCC to discuss their challenges and dreams. AgTech Hackathon is about real farmers identifying real problems to find real results. The sky’s the limit with potential for the best solutions to become commercially viable. Read more on page 14.

WORKSHOP ON STOCK WATER RETICULATION ON HILL COUNTRY Thursday 16th March, 10:45 am and Friday 17th March, 1:00 pm ASB Innovation Zone - Central Districts Field Days, Open Entry A recent study by AgFirst found positive financial benefits from investing in stock water reticulation and subdivision in hill country. AgFirst, with the support of the Ministry for Primary Industries and Beef + Lamb New Zealand, will present two workshops to discuss their findings and provide practical solutions for water reticulation. These will be held twice, in the ASB Innovation Zone as part of Central Districts Field Days. Aimed at farmers and rural professionals/financiers, the workshops will include a discussion on the economics of the case studies and the issues farmers considered. The workshops will also cover the planning process around development and installation of a stock water system, provide comment from one of the case study farmers, and touch on possible government assistance for group schemes. Pre-registrations are not required and all are welcome to attend. Make sure to register for updates via the Growing Our Region e-newsletter, or follow updates on Twitter @accelerate_25 to stay informed on latest developments.



Manager of UPRA Lacaune, the French sheep dairy

the work of supporting the development of this

breeding society. He will provide insights into the

fledgling industry. The conference addresses

structure, character and dynamics of the French

the industry’s two key challenges: connecting

sheep dairy industry and in particular discuss

consumers with extraordinary sheep milk foods

that industry’s successful genetics and breeding

and increasing per ewe milk production.


The keynote speaker is Gilles Frégeat, General




This year’s The 2 conference focuses on the value,

provenance and variety of foods developed from sheep’s milk. Kingsmeade Artisan Cheese-sponsored Marc Soper will demonstrate the preparation and presentation of a range of dishes prepared from sheep’s milk. Marc is Executive Chef at Wharekauhau Country Estate in the Wairarapa. He won the 2016 New Zealand Chef of the Nation competition, run by the NZ Chefs Association.

SMALL FLOCKS TOUR WEDNESDAY 15TH MARCH A key feature of the 2017 Sheep Milk NZ Conference: Extraordinary Foods, is the farm tour of the new Wairarapa sheep milk cluster. The tour includes the famous Kingsmeade Artisan Cheese farm and shop as well as new supplier, Wild Bush Cheesery.



INDUSTRY COLLABORATION AT ITS BEST The growth of craft beers in New Zealand is brewing rapidly,

spent several days experimenting to produce the Mash Tun

and Whanganui duo James and Mike had their fair crack at


brewing their own with Envirospecific Brewing. Not long into their brewing journey, they were amazed at the amount of waste that the process produces, with every 30-litre brew leaving them with almost five kilograms of spent grain. The jump from brewer to baker isn’t a natural one, but James

After proving popular at the Whanganui River Traders Market and selling out in Wellington, James and Mike have focused on baking and signing up distributors around New Zealand. No time for brewing meant no left-over grain, so they teamed up with Tuatara Brewing Co to use Tuatara’s by-product to create

and Mike quickly decided that with the nutritional benefits and

their crackers.

unique flavour of the by-product to don their aprons. They



Mark and Sophie McGill grew up in and around the wine industry, so it’s no wonder that when cider began to boom, they thought they would try their hand at it. Fast forward almost a decade, and now two kids, one international move, and thousands of experiments later, the McGills’ Abel

Thorvald’s 100% Sheep Milk Cream Cheese is pretty much that – no stabilisers, thickeners, pectin or other unexpected ingredients are used, just a bit of culture, vegetarian rennet

Methode Cider is growing in popularity.

and a dash of salt.

As wine lovers the McGills were aware of their more “mature”

Nelson-based Thorvald Sheep Milk Products is owned by David

palate and set out to replicate the dry taste often found in wine, in a cider. With their experience and Mark’s degree in viticulture and oenology from Lincoln University, the couple

Barrett and his wife. They collaborate with Julie Brownlee and Nathan Edwards, who lease and manage the award-winning farm Neudorf Dairy, farm owner Brian Beuke, and Francis –

were in a perfect position to make this happen.

Thorvald’s French master cheesemaker.

The McGills believe their ability to tell the story of the

The Thorvald brand includes a variety of cheeses and a rich

cider, from “grower to glass”, has helped enhance the Abel experience. As Mark says, “Now more than ever there is a

creamy yoghurt. Be sure to taste the cream cheese for yourself at La Patio Restaurant during the Plate of Origin competition,

desire from consumers to know where their food comes from

14th to 18th March.

and this is a story growers and suppliers can tell.” 12 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017


TO YOUR FAMILY, FROM OURS At a glance this family farm is no different from any other dairy farm, but Stephen and Mary Barr are making a name for Arran Farm thanks to their quirky on-site Milk Shop. Stephen and Mary have been farming in Colyton for nearly 20 years and have grown from 150 to 1200 acres. The Milk Shop’s self-service milk vending machines enable consumers to fill up their milk bottles as they wish, and they can purchase reusable glass bottles, marked with Arran Farm’s boutique branding. Arran Farm operates as a sole trader so the Barrs had to be really careful in their planning, as they were not protected by a company structure. Although this was testing, the Barrs knew they were onto something. “We believe in the milk, we enjoy it and there is a market for it.” The community cherishes the Milk Shop and it continues to motivate this family to bring their raw, non-homogenised milk to the people who have grown to love it. A gem has been created in this spot near Feilding, with the Barrs focused on continuing to offer good milk from their family to yours.

AWARD-WINNING CHEESE In the hustle and bustle of the Feilding Farmers’ Market,

Cartwheel Creamery products have been recognised multiple

award-winning cheesemakers Adrian and Jill Walcroft can be

times by the NZ Specialist Cheesemakers Association, the

found at the Cartwheel Creamery stall. The seeds of Cartwheel

Farmers Markets New Zealand Food Awards, and the 2016 NZ

Creamery were sown in 1996 when Adrian attended a one-

Food Awards.

day cheesemaking course. It quickly became a serious hobby and friends and family couldn’t get enough of their creamy magic, so in 2014 Cartwheel Creamery started producing its artisan goods for local outlets and opening up the farmgate on Sundays for tastings.

The cheeses reflect the natural goodness of the Pohangina Valley, and are made using bespoke recipes that combine traditional, time-honoured methods with modern safe food practices, and include halloumi, feta, blue cheese, creamy soft cheese varieties and a hard farmhouse cheese. Cow’s milk is

Now you’ll spot Cartwheel Creamery cheese in a range of

sourced from nearby dairy farmers, and the goat’s milk comes

shops and supermarkets in Manawatu, Wairarapa and Hawke’s

from Opiki.

Bay, online boutiques and Auckland gourmet store Sabato.



farmers operate will help foster a better relationship for

with smarter on-farm solutions. Collaboratively founded

our regional community as a whole. Students from local

by Microsoft, BCC, Manawatu-Rangitikei Federated

secondary schools and tertiary institutes will also be

Farmers, Accelerate25, Future Institutes Massey

involved, with a student present on each of the teams.

University and New Zealand AgriFood Investment Week,

Through support from Talent Central, this opportunity

the Hackathon will enable our farming community to

allows students to immerse themselves in the real world

present everyday on-farm opportunities and challenges

and experience the excitement the agri industry can

to technology experts, who can then creatively solve

offer. We hope the experience will encourage students

these problems drawing on their hardware and software

to consider taking their highly sought-after skills into the

programming skills. Teams will work throughout New

agri industry.

Zealand AgriFood Investment Week to develop hardware or software-based solutions that will be presented in a final pitch ceremony on Friday 17th March, in the ASB Innovation Zone at Central Districts Field Days. Successful solutions will lead to business opportunities and the products could ultimately end up in market, helping farmers work more efficiently all around the world. AgTech Hackathon is designed to not only help solve problems, but also enable a connection and conversation between our rural and urban communities. An increased awareness and understanding of how our 14 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017

The Monday event will officially launch the AgTech Hackathon for the Week. Hosted on a modern dairy farm, the event aims to set a scene for how the Hackathon physically connects multiple communities as well as acting as a reminder of the reality of the programme’s outcomes. The launch will be attended by the farming, tech and urban community, as well as government.

THE WORLD’S SMARTEST FARMERS The world is changing quickly as we move through yet another industrial revolution, this time the revolution is around data. We are seeing tech disrupting just about everything from the way we do business to the way we communicate around the globe. On the farm while we still have the fundamental principles of growing grass, crops and farming animals, technology now is a big part in our farming systems. Manawatu-Rangitikei Federated Farmers is excited to bring the smartest people involved in technology to the farm, connecting the dreams and frustrations of the farmer with the programmer in a Hackathon event during New Zealand AgriFood Investment Week. Agritech has been identified within the opportunities of the Accelerate25 Regional Economic Growth Initiative. To have Microsoft take so much interest in agritech is exciting especially within this province which has already had its mind opened around economic growth in the region. The concept of smart or connected farms is to have farms with real solutions that enable farmers to make timely decisions to maximise resources for production, minimise wastage and reduce environmental footprints. When you think that man went to the moon with less technology than the smartphones that sit in most of our pockets, we are already in an era of a new generation of smart farm systems. Our farms working with faster information and tools will help farmers who have more responsibility in providing safe product in an environmentally aware society and in a growing legislative world. Much of this technology is also very important for New Zealand’s image of having smart, innovative and responsible farmers who export all over the globe with high-value product. I encourage our farming community to get involved with the smart-farm movement, get connected, and embrace what is to come. James Stewart Manawatu-Rangitikei Federated Farmers President



traditional models, and showcase innovation

delves into the greatest challenges facing

and new thinking.

farmers and offers an opportunity to discuss business and governance issues around New Zealand farms. The conference aims to prepare farm owners and operators for the future of farming. Focuses include sustainable economic production and connecting agribusiness stakeholders to invest in the future of farming.

Top experts will discuss the future of farming in New Zealand and the role of technology in this environment which includes innovation and trends in precision agriculture. The conference will also navigate the themes around equity and ownership models, capital funding, succession planning, and technology, dissecting the value chain and high-margin food,

For New Zealand to remain globally competitive

and how as a nation we will achieve the export

in the business of farming, food production and

goals set by the Government for 2025.

agritech, we need to share the vision, challenge


GOVERNANCE AND SUCCESSION PLANNING MASTERCLASS THURSDAY 16TH MARCH New Zealand farm businesses must continue to evolve to maintain relevance in the global food system. Farm ownership structures and management systems are becoming increasingly complex as the seemingly incomprehensible demands of globalisation force primary producers to be better, bigger, branded (or buggered!). This masterclass will challenge some of the common beliefs around farm governance and strategy and offer participants options to ensure that a governance function adds value, not cost, to a farming business.

KEY SPEAKERS New Zealand Future Farms will feature a number of agri leaders as key speakers including Ian Proudfoot, Global Head of Agribusiness KPMG, and Brendan O’Connell, Head of Business Development Tru-Test. Ian will present the opening keynote ‘Looking into our future - farms and fast-paced change’, discussing how farming can support the global value-add economy and deliver highquality food to consumers. Brendan will lead the session ‘Bringing it to the table: on-farm responses to consumer choices’. This session is about the expectations of modern consumers and the impact of this on the farm.



ROBOTS ON THE FARM Since installing three Lely A4 Astronaut machines in July 2016,

to visitors’ interests and knowledge, from a robotics focus

Bunnythorpe farmers Greg and Amy Gemmell have no regrets

including the way they manipulate the ABCD 24/7 grazing

about jumping into a robotic farming future. Less than a year

system, to a wider-ranging tour including walking through a

in, and Greg swears he’s got an extra six hours a day up his

paddock and hearing how pasture is managed, to learning


about the use of biological fertiliser on the farm.

“Our cows now walk to and from the milking shed voluntarily

The couple are so passionate about sharing farm experiences

to be milked by the robots – often they wait for their favourite

that they waive tour fees for schools and children. “We believe

robot – up to three times a day, day and night, then they stroll

it is important for all New Zealand children to visit farms and

back to the paddock after milking,” Greg says.

understand how food is produced and where it comes from,”

The Gemmells enjoy hosting farm tours and educational visits. Being the only family-owned robotic farm in the lower North Island gives a unique point of difference. Tours are tailored

Amy says. “As our cows milk fairly continuously, children are now able to see cows being milked during school hours.”

TAKING NEW ZEALAND FARMING TO THE WORLD CR McPhail is based in Palmerston North but visits all corners of the globe, taking groups on agricultural, technical and business tours. Ron McPhail and his team are experienced in both inbound and outbound tours and handle enquiries and tours for all aspects of agriculture as well as special interest and general tours. New Zealand is a particularly interesting destination for visitors keen to know more about our innovative developments to improve agricultural production, management and product range. New Zealand’s liberal, progressive attitude and 18 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017

fascinating indigenous culture also help make it a fan favourite. Ron says international delegations are interested in understanding how New Zealanders farm in a low-cost system based on feeding pasture to cows, sheep and deer. The “goahead” nature of our agricultural sector and the beauty of our rural environment never ceases to surprise and amaze his visitors.


SHINING THE LIGHT ON GROWTH When Dr Jason Wargent started looking into what effect the

Trials have demonstrated increases in growth rates, disease

degradation of the ozone layer was having on plant growth, he

tolerance and crop consistency, resulting in significant

found that certain levels of ultraviolet (UV) light were actually

horticultural crop yield increases. Successful 2015 trials for one

beneficial. This discovery led to the founding of BioLumic in

of California’s largest independent vegetable growers increased

2012, a privately held start-up company based in Palmerston

yields by an average of 10% and resulted in that company

North focused on unlocking the unrivaled potential of UV light

becoming BioLumic’s first paying customer.

exposure for large growing concerns across the globe.

“We’ve been able to show that customers get a significant

BioLumic’s science and technology is based on more than

return with a payback with BioLumic,” Chief Executive Warren

fifteen years’ research into plant/UV interactions carried out

Bebb says.

by Dr Wargent, a world expert on the effects of light on plant growth and development who joined Massey University in 2010.

BioLumic has raised more than $3 million in funding, and has procured pilot customers in the United States, Mexico and Europe. At the same time the company keeps developing its

BioLumic works with large-scale producers to optimise targeted

science and technology to continue to be at the leading edge of

outcomes and economic returns. Fostered by BCC (Building

UV application in the agricultural industry.

Clever Companies), BioLumic has developed UV treatments and devices that have been trialled by commercial growers to

boost crop yields and to control plant size and stress tolerance.

A NEW WAY FOR AGRITECH START-UPS Sprout AgriTech is a new business

Throughout the programme the start-

accelerator programme designed to fund

ups and entrepreneurs receive funding,

the next generation of agritech start-ups

alongside world-class mentorship and

in New Zealand. Sprout has one goal

training from leaders in technology,

in mind – to help entrepreneurs grow

research and business growth. At the

global agritech businesses from New

end of the programme, start-ups have

Zealand. As the only agritech accelerator

an opportunity to pitch to a hand-

in New Zealand, Sprout is managed by

picked group of investors, corporate

BCC (Building Clever Companies) and is

partners and potential customers to

based in Palmerston North.

support the continuation of the rapid

Sprout’s five-month programme was designed by studying the journeys of successful agritech start-up companies.

progress achieved through the Sprout programme.



New Zealand-grown produce feeds more than 40 million people and more than 95% of our agricultural production is exported. Agriculture drives New Zealand’s economy, and will continue to do so with the Government-led goal to double the value of New Zealand food exports by 2025. But Massey University knows innovation to protect our natural resources for future generations is vital. “Massey is working with the primary industries to ensure smart technologies help our people, planet and profitability,” Institute of Agriculture and Environment Head Professor Peter Kemp says. “We are using our expertise to build better machines, better processes to help expand New Zealand’s export agriculture and food production.”

Power of precision The future of this innovation is in precision. Leading the charge in this area is Professor Ian Yule of the Massey New Zealand Centre for Precision Agriculture. A world leader in agritech and precision agriculture, and president-elect for the International Society of Precision Agriculture, he says New Zealand needs to lead the way.

 His work with hyperspectral imaging is at the forefront of developing practical applications for remote sensing and imaging, using both fixedwing manned aircraft and unmanned aerial vehicles like drones. “The world has undergone a huge momentum shift towards precision agriculture, with massive levels of investment, but New Zealand is seeing a slower shift,” Professor Yule says. But that’s not to say there isn’t progress. Massey is applying its expertise through New Zealand’s largest jointly funded remote sensing project, a Primary Growth Partnership Project funded by Ravensdown and the Ministry for Primary Industries. The project is expected to result in $120 million a year in export earnings by 2030 and net economic benefits of $734 million between 2020 and 2050.


Water quality focus

Robot farmer

As with any efforts to increase production, the

Innovation comes from collaboration. The pasture

protection of the environment must always be

robot prototype, initially built and designed for

at the forefront. The effect of agriculture on our

Transpower by Dr Johan Potgeiter and his team

425,000 kilometres of rivers and streams and

in Massey’s Centre for Additive Manufacturing at

4000 lakes is a focus for Massey researchers,

Auckland, is just one example of a tool built to

who are finding out how to farm productively and

solve a problem that has undergone a massive

maintain excellent water quality.

transformation in the 12 months since its

They are investigating how and when nutrients,


like nitrogen and phosphorus, flow from farms

Professor Yule and the team at Albany, in

to receiving waters. They know that farm nutrient

collaboration with C-Dax Limited, have been

moves much more quickly through some areas

developing the robot to carry sensing equipment

than others, and they’re discovering ways to

around farms, all by itself. “The concept is being

minimise this.

developed for a number of inspection purposes

The researchers are developing tools and techniques to measure and manage nutrient

and tasks around agriculture and horticulture,” Professor Yule says.

flow pathways and their potential attenuation in agricultural catchments. For example, a nitrate sensor, brought in from Ireland by Professor Phil Jordan of Ulster University, was installed in the

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Manawatu River to give Massey and Horizons Regional Council scientists a more detailed picture of the nitrogen flow in the river and, ultimately, improve land and water management. 

 Institute of Agriculture and Environment researcher Dr Lucy Burkitt says the sensor allows them to more accurately measure nitrate changes across days, weeks and seasons in streams and rivers. The sensor works by shining ultraviolet light onto water samples collected every 15 minutes and reads the absorbance of nitrate. The data can be downloaded onto a computer or directly onto Horizons’ infrastructure, and in future could be made available on the web. The technology could revolutionise our understanding of nutrient loss from soils and its flow to our streams and rivers.


NZAGINVEST YOUTH DAY WEDNESDAY 15TH MARCH, 9:00 AM MASSEY UNIVERSITY, PALMERSTON NORTH Ministry of Primary Industries (MPI) has identified that by

High performing accounting, economics and business

2025, the agricultural sector will need to employ 50,000

students, who likely haven’t considered agribusiness

more people, and around half of them will require a level

as a career option, will be individually selected for the

4 NCEA qualification or higher. NZAgInvest Youth Day

Agribusiness Scholarship Programme: to experience

is dedicated to help fulfill this target by engaging young

the agribusiness industry from a real life perspective.

people with the agribusiness industry to help them

Students will be taken on a number of agribusiness site

better understand the variety of career opportunities

visits and have the opportunity to interact directly with

available to them. However reaching this number will

industry experts and young professionals from the likes

not be easy. As Federated Farmers Manawatu-Rangitikei

of FMG, ASB, PGG Wrightson, NZX Agri, Fonterra and

President James Stewart has expressed in the past,

Massey University. The students will then draw on these

agribusiness is not seen as a “sexy industry” and it is up

experiences to develop and deliver presentations to

to the sector to “sell the opportunities better and attract

the Primary Industry Capability Alliance (PICA) on how

the smartest people into agribusiness.”

alliance members can actively engage with young people

New Zealand AgriFood Investment Week, Talent Central, BCC, and Massey University are working together to do just that: NZAgInvest Youth Day is the final stage of a new Agribusiness Scholarship Programme available to Manawatu secondary school students in 2017. 22 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017

and encourage them into the industry. BCC will provide scholarship recipients with the training required to deliver clear and powerful presentations, ensuring their ideas and thoughts are heard by the wider agribusiness sector.

NZAgInvest Youth Day is the final step in the Agribusiness Scholarship Programme and is where the students will make their presentations. NZAgInvest Youth Day will also bring together young agribusiness professionals and current agribusiness tertiary students to take part in a question and answer session providing valuable insights for the participating students into this exciting industry. Held at Massey University, agribusiness professionals and business owners are welcome to attend to listen and learn from the students’ ideas. Held for the first time in 2017, NZAgInvest Youth Day is a celebration of the students’ work throughout the scholarship programmes and a practical demonstration of our partners and supporters investing in the next generation of innovative thinkers.

About Talent Central Launched in 2016, Talent Central is a charitable trust set up to foster collaboration between Manawatu’s education and business communities to harness the growth needed for the region to succeed in the 21st Century. Talent Central are all about inspiring talented students about the employment opportunities available to them, and ensure they are motivated to contribute to their own learning.



The audience at the invitation-only event will be

a tertiary student and a recent graduate - will

a mix of leaders, thinkers and decision makers

articulate their vision for New Zealand’s agrifood

involved in the wider agri industry, including

strategy. The trio will share their perspectives on

representatives of Government, business, iwi,

how to grow the New Zealand agrifood sector

finance, education providers, New Zealand

and in doing so, challenge the status quo and

AgriFood Investment Week partners and sponsors.

confront current agri leaders with what the future potentially looks like. Young people will soon be the decision makers

Innovative food products and beverages from some of the Plate of Origin partners will be served at the event.

within New Zealand’s agri sector and Future Leaders reinforces the importance of listening to these trailblazers now.


KEY SPEAKER TREVOR KNYVETT, KPMG Trevor Knyvett grew up milking cows near Matamata before heading off to Lincoln University to complete an agriculture and accounting degree. Upon graduating, Trevor joined the workforce full time as an accountant, initially based in Hamilton, where he worked to become a chartered accountant. Like many Kiwis, Trevor spent two years working in London while travelling through Europe on his OE, including a stint in Canada before returning to New Zealand. Now based in Tauranga, Trevor works with KPMG as part of the enterprise team focusing his time supporting agricultural and other local businesses. Trevor has a passion for improving the everyday running of what people do to help make things run easily and simply. Trevor’s natural curiosity lends well to challenging the way people do things - in particular the capture and use of relevant information for supporting decision making. Trevor is looking forward to making the most of the opportunity at NZAgInvest Presents: Future Leaders to discuss his, at times confronting, ideas for the future of New Zealand agrifood.


GROWING FUTURE LEADERS IN THE AGRICULTURE INDUSTRY Established in 1905 by farmers for farmers, FMG has its

Since launching the programme in 2010, it has trained

roots firmly planted in rural New Zealand. One hundred

and developed 39 graduates throughout the country,

and twelve years later, it is still 100% New Zealand

with 20 grads currently in the three-year programme.

owned by its members.

Nuffield Farming Scholarships

As the industry continues to grow, innovate and evolve,

FMG continues to be a major sponsor of Nuffield New

so too does the demand for skilled agribusiness

Zealand Farming Scholarships, one of New Zealand

professionals. FMG believes it’s important to support this

agriculture’s most prestigious awards.

next generation of leaders.

FMG Agriculture Scholarship Programme Every year since 1995, FMG has offered a scholarship for two school leavers providing $5000 towards the

Beginning in 1951, Nuffield Scholarships are awarded to those with proven agricultural experience and leadership qualities, offering a life-changing opportunity for overseas travel and study.

course fees of their undergraduate agriculture degree at

In 2016 FMG’s Taranaki Rural Manager, Jason Rolfe,

Lincoln, Massey or Waikato universities.

joined the latest list of scholarship recipients.

FMG believes giving students a financial leg-up helps

FMG Young Farmer of the Year

them achieve their goals that little bit faster without the additional stress of large debt over their heads. Already, it has scholars building their careers as irrigation specialists, farm managers and dairy consultants.

In 2015, FMG became the new principal sponsor of the Young Farmer of the Year contest, having supported the organisation since the mid-1930s. This event celebrates rural achievement and showcases some of the best

“I have thoroughly enjoyed my year at Lincoln and I’m

and brightest of tomorrow’s potential farm owners and

excited about embracing the remainder of my studies


with FMG’s ongoing support,” says Brianna Bonnar, a 2015 scholar.

FMG Graduate Programme

Generations of Kiwi farmers and growers have made FMG what it is today, so it just makes sense for the mutual to support future young leaders in this industry.

The Graduate Programme enables FMG to grow its own people, providing great agribusiness opportunities to become a rural manager, rural consultant or commercial manager. 26 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017

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FRIENDLY FEILDING ON A WORLD STAGE It’s not often that four teenagers from a school of 1400 are recognised on a global stage. But at the 2016 Vex High School Robotics World Championships held in Kentucky, USA, the Feilding High School team of four, aged 13-17, received a trophy in front of more than 22,000 other teams for their incubator light robot creation. The task required the team to design, construct and demonstrate a robot for classroom use. “Being a farming school, we built a robot which automatically lifted an incubator light in the horticulture classroom to match the growth of a plant,” head of the school’s robotics department, teacher Graham Conlon said. The robot won the team the Future Foundation Robot Construction Challenge. It is the fifth world championship trophy the group has won in its four years of operation.

TIME TO INNOVATE The NZ Innovation Council is a fast growing national innovation community with a purpose and mission to help New Zealand businesses connect, innovate and grow. Perhaps best known for facilitating the New Zealand Innovation Awards and profiling breakthrough Kiwi innovators through the Innovation Heroes, the Innovation Council work with many agribusiness and food and beverage companies. The Innovation Council has been running since 2009 and provides a multiindustry connection point and hub for business innovators across New Zealand. Make sure to join the community to access services that promote collaboration partnerships, share knowledge and help drive growth through innovation.

A NEW SOURCE OF PROTEIN The next generation is leading the way in diversifying agriculture. If you think “Angus beef” when you think about “farm-grown protein”, you’re probably thinking along the same lines as 99% of the population. However, if you ask 2016 NZAgInvest Future Leader Jack Keeys he may hit you with a response that would have you thinking twice about that protein shake. The truth is insects can provide the most efficient source of protein in the world. Jack knows this all too well, with a cricket farm already established and his sights set on a weta farm next. Before anyone starts questioning the sustainability of this, Jack is breeding the weta partially as a conservation effort and partially for sale as a luxury food item for international markets. Jack thinks there is a lot of value in New Zealand looking towards these luxury and niche items but believes Kiwi farmers need to get consumer-conscious production behind the farm gate right first, before considering value-added products. “Food production is one of the greatest challenges and greatest opportunities the world faces. It is a massive privilege to be involved in the industry that will not only overcome these challenges, but excel in doing so,” Jack says.



businesses by promoting the creation and early

Days is New Zealand’s largest regional agricultural

adoption of new products, technologies and

field day event, and provides farmers with the

methods. Carefully selected innovative companies

opportunity to keep up-to-date with the latest

will have the opportunity to join ASB and Massey

trends and developments in rural innovation,

University to showcase their products, services

agribusiness and agritech. The event has grown to

and future ideas in the zone. The area will be a

over 600 displays and attracts more than 30,000

great place to gather and discuss the future of

visitors from around New Zealand. This year CDFD

the agrifood sector with like-minded people, all

includes the establishment of the ASB Innovation

the while being surrounded by the smartest and

Zone, which will showcase the latest in rural

greatest innovations. The ASB Innovation Zone

innovation and development concepts as well as

will also host a Seminar Series, to include practical

a seminar series designed to fast-track innovation

workshops, panel discussions and the AgTech


Hackathon: Manawatu Dragon’s Den.

ASB Innovation Zone The ASB Innovation Zone is a dedicated arena to inspire and grow New Zealand farms and agrifood


ASB INNOVATION ZONE SEMINAR SERIES The Seminar Series will challenge and inspire the CDFD audience to participate in driving New Zealand’s agrifood future, and provide valuable insights and ideas around how to get there. The Seminar Series will be hosted by a number of organisations from industry, education and government and will provide an opportunity to learn and connect with like-minded people. A number of topics will be discussed including the power of agritech, connecting food producers with international customers and a debate on genetic modification. Get involved in the conversation.

PROGRAMME HIGHLIGHTS Central Districts Field Days and ASB Innovation Zone Opening Ceremony THURSDAY 16TH MARCH, 9:15 AM Lounge session with ASB’s Nathan Penny THURSDAY 16TH MARCH, 9:30 AM Accelerate 25 Stock Water Reticulation Workshop THURSDAY 16TH MARCH, 10:45 AM FRIDAY 17TH MARCH, 1:00 PM AgTech Hackathon: Manawatu Dragon’s Den FRIDAY 17TH MARCH, 2:30 PM

The Seminar Series is free to attend but some events may require you to RSVP. Contact to find out more. Get a full programme at the gate of CDFD


LEVNO IS PUMPED ABOUT FUELLING FARMING EFFICIENCY Levno’s products let farmers know when fuel is removed from their tank, even if they are on holiday in Texas. Farmers can monitor temperature, agitator action and volumes in their milk vat while on a wet and wild ride on the Gold Coast. On a boat in the middle of Lake Taupo, water flow through their water meters is at their fingertips, too. Levno was founded by Larry and Jane Ellison in 2013. The company initially focused on research and development and for the past two years Levno has carried out field tests and brought products to market. In the past year, this agritech start-up has grown from 10 staff to 26 and is proud to be a Palmerston North-based company.

Fuel in the veins Larry began his career on the forecourt of a Palmerston North service station, then with Jane ran Mobil Foxton for 20 years. In 1998, the Ellisons founded Rural Fuel to supply farm fuel in the lower North Island and in 2011 it was named the Manawatu Business Awards supreme winner. They sold the business to BP in 2013. Levno’s first product was the fuel sensor. Drawing on his extensive background in the fuel industry and his understanding of farming, Larry saw a need for farmers to know how much product is in their fuel tank and when fuel is taken out, or refilled. Levno has developed a patented product for monitoring farm fuel remotely.

View Larry’s LinkedIn profile and you will be told people

The sensor sits on top of the fuel tank and meets the

also viewed Bill Gates, confusing the man from Foxton

audited standard of intrinsically safe, used for electrical

Beach with Oracle Corporation co-founder and keen

equipment in hazardous locations. Using a Bluetooth

yachtie Larry Ellison. As Levno National Sales Manager

receiver, information is sent to subscribers via text or

Shane Parlato says, “our Larry is the Larry Ellison without

email in real time.

a boat, the oracle without Oracle”. 30 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017

With an eye on the milk solids premium potential, customers approached Levno asking for a milk vat sensor. About six months ago, the milk product was launched to measure milk temperature and volume, agitator action and when milking starts and stops. This is all done without touching the milk or harming it in any way. “Levno is very entrepreneurial, ‘no’ is not a word we use, rather we say ‘not a problem’,” Shane says. In between developing the fuel and milk products, Levno for Water was developed, allowing subscribers to monitor water flow and use, making sure they don’t use more than their water allocation.

Driven by challenge Larry says he loves challenges, especially when he’s told what he wants to develop cannot be done. Getting the sensors to market was a thrill and came with the satisfaction of “knowing what we are doing will really help farmers’ efficiency”. The decreasing number of hands-on farmers has enhanced demand for Levno’s products, which alert subscribers to power outages, equipment failures, and different milk production volumes based on the quality and quantity of feed. Larry says the agricultural industry remains resilient and is on an upward trend. “New Zealand’s long-term future in agriculture is based around technology and unique intellectual property. If we can continue to capitalise on knowledge and technology New Zealand will always be a world leader. Agritech means we can stay ahead competitively.” Levno plans to continue as a Palmerston North company. The sensors are assembled at its head office and New Zealand-made parts used wherever possible. The company was a finalist in the nationwide 2016 Westpac Business Growth Grant competition and won the Education, Research and Technology Award at the 2016 Westpac Manawatu Business Awards. It has ISO 9001 Quality and ISO 14001 Environment certification.



The Manawatu Chamber of Commerce is

share their stories, outline their services and

the region’s premium business networking

provide tips for working smarter, not harder,

organisation. The Chamber champions

at the Manawatu Chamber of Commerce

opportunities and resources for the business

Agribusiness Networker.

community to grow and develop. It connects

The companies are Performance Beef Breeders NZ (PBBnz), Snapchill and OnFarmSafety New Zealand. The Agribusiness Networker celebrates New Zealand’s agrifood industry with a focus on growing, connecting and challenging everyone in

members through knowledge sharing, education, collaboration and professional networks. Members and non-members alike will benefit from the networker by connecting with farmers, rural professionals and business owners.

the molecule to mouth value chain to work more






PBBnz’s mission is to enhance business and breed

milk cooling solution designed to meet the

performance in the livestock industry. It provides

requirements of the dairy industry in New

accounting, administration and registry services for

Zealand and Australia. It was developed by

its eleven beef breed societies. But, while beef is

Snapchill in 2013.

in the Feilding-based company’s blood and name, it is so much more. PBBnz sells tags for sheep and cattle, offers a sheep improvement livestock bureau service, and DNA testing for livestock traceability. It also sells and supports herd recording software HerdMASTER 4.

Snapchill is a sustainable and energy-efficient

Snapchill equipment runs on off-peak power and there is no need for chemical coolants. Overnight, ice is made and stored in an insulated tank. At milking time, the ice is used to chill the milk between the cow and the vat. As ice is formed and milk chilled, heat energy

PBBnz’s event management arm helps pull together

is produced. Snapchill recovers this heat and

events such as the New Zealand Beef Expo and its

uses it to create hot water. Snapchill units make

in-house design business, Pivot Design, offers a full

power saving for the customer at around $100

suite of graphic and website design services.

per week or more.

ONFARMSAFETY NEW ZEALAND OnFarmSafety New Zealand specialises in helping rural business owners take control of their health and safety needs, and implement individualised, workable risk management procedures. Its consultants, including Jenny Brookes who is based in Manawatu, provide clients with health and safety packages that are designed to suit their specific needs and type of farm. The nationwide company was founded by Managing Director Bronwyn Muir in 2013 and also sells a wide range of safety equipment.



business practices, and social and community

and celebrates good farm practices that promote


sustainable land management through an annual awards programme. The New Zealand Farm Environment Trust runs the programme in eleven regions throughout New Zealand. The trust believes positive role models and opportunities for learning are the most effective tools to improve

All winners for the Horizons region, including the supreme winner, will be announced at this event. Come along and share in the successes of our local farmers. Public tickets are available for purchase.

farm practices. Entrants are judged on sustainable profitability, environmental awareness, good


Ballance Agri-Nutrients Soil Management


Horizons Regional Council Award For The Integration Of Trees

Beef + Lamb New Zealand Livestock Award

Massey University Innovation Award

CB Norwood Distributors Ltd Agri-Business

PGG Wrightson People In Agriculture

Management Award •

LIC Dairy Farm Award

Farm Stewardship Award in partnership with the QEII National Trust and the New Zealand Farm Environment Trust

Hill Laboratories Harvest Award


Award •

The Margaret Matthews Trophy For Commitment To Sustainability

WaterForce Integrated Management Award




NIC LEARY Wairiri Ltd

MICKY MACDONALD Te Wharua Station, Landcorp Farming

IAN AND STEPH STRAHAN Strahan Land Company Ltd



NZTE Investment

innovation, borne from resourcefulness and expertise

As part of it’s work to grow New Zealand companies

in agriculture. The country’s science and agribusiness

internationally – bigger, better and faster – NZTE

communities are at the forefront of global agritech, and

collaborates with industry and regional partners to

are helping meet the challenges of the world’s growing

put on showcases that help companies source smart,

population and increasing demand for food.

strategic capital that supports their growth objectives.

To promote the latest innovations in agritech, New

Participating New Zealand companies receive support

Zealand Trade and Enterprise (NZTE), in partnership

from NZTE Investment team to review business growth

with ASB, is hosting the 2017 New Zealand Agribusiness

plans, become investment-ready, and deliver compelling

Investment Showcase.


This event is designed to help New Zealand agritech

Investment managers, who work with each company

companies raise capital and promote the sector as a

to create a bespoke investment plan. This is done in

vibrant investment destination.

collaboration with international investment experts and

The 2017 New Zealand Agribusiness Investment

external advisors.

Showcase gives talented companies the opportunity to

NZTE Investment Showcases are a rare and highly

pitch their products or services to potential investors.

valuable opportunity for each participating company

The Showcase helps companies source smart, strategic

– and for investors looking for new opportunities.

capital that supports their growth objectives.

For more information email the Investment team on

For investors, the Showcase is an opportunity to hear

from a range of high-growth companies, from start-ups to internationalising businesses operating in one of New Zealand’s most globally competitive sectors. The Showcase is invite-only and is strictly limited to qualified investors. 36 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017

Future proof your farm for the folks who’ll run it next. After having a chat with Te Awamutu farmer Kevin Ferris, who was dealing with some unexpected costs, we developed the Rural Environmental Compliance Loan. It’s a low interest loan to keep your farm up to scratch environmentally for the next generation. We’re always thinking farming, so call your local ASB Rural Manager on 0800 787 252 to find out more.

ASB Terms and Conditions apply. Normal lending criteria applies.

ASB Bank Limited



Mangatainoka is known for its beer, but Gerry and

orchard produced 1.5 tonnes and this year is expected

Wendy Parker are a-go-go for feijoas.

to give up six tonnes of the green nuggets.

It all began when Gerry attended three GO! Project

The GO! Project is an initiative of the Tararua Business

workshops on growing feijoas.

Network (TBN), an arm of the Tararua District Council.

The Parkers now have just over 1000 feijoa trees in eight varieties on their Mangatainoka property with some trees coming into their fourth season. Last year, the

Research-based action In 2006, the Council commissioned HortResearch to investigate the suitability of Tararua to grow a range of crops. The research found many areas of suitable

The project provides information for smallholders, lifestyle block owners and farmers looking for alternatives to traditional crops.

Gerry says they expect to produce 20 tonnes of feijoas when the whole orchard is in production. He has built a packhouse with fruit grader and chiller and now employs local people.

soil for good feijoa production and the district’s evenly

Wind can turn the trees inside out so each block is

distributed year-round rainfall also suits the fruit.

protected by poplar hedging. Posts and wires also give

Last year, the Parkers sold their feijoas through Turners & Growers in Palmerston North and direct to a jam and chutney maker. They are exploring other uses for the fruit, such as wine, juice, tea and skin care, investigating dehydrated and freeze-dried fruit, and researching the Chinese market. 38 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017

protection and provide a structure to support the fruit before harvest. The eight varieties range from very early to late fruiting and the Parkers hope to capture the late market as they cannot compete with Gisborne for the early market. “Our feijoas are still producing after the official season is closed,” Gerry says.

Feijoa family Gerry is collaborating with Richard Emery of Dannevirke, who also planted feijoas after attending GO! workshops. Last July, they held field days at their orchards, keen to share their knowledge. Gerry is enthusiastic about his new direction and enjoys the creativity and freedom it provides. He has some cattle and sheep, too, but feels growing fruit is more productive and rewarding. “I’m sitting right in the middle of dairy farming country, my flats are river flats and they are so fertile.” He says feijoas grow so well in Mangatainoka with its good soil and microclimate. Over Labour Weekend 2015, the Parkers planted 400 nashi pear trees with a view to combining pear and feijoa juice. This year, they are trialling persimmons so they don’t have all their fruit in the one basket. They now have 3.8 hectares in fruit trees. Gerry says Tararua District Council is fantastic to deal with and has really good business contacts. “I don’t think you would find any council in New Zealand that goes to the trouble they go to.” GO! is not just for the big players. “When you start a GO! Project you realise there are so many people who are so talented, all they need is a bit of a kick and away they go,” he says.

GO! for alternative crops Other alternative crops identified as suitable for Tararua are flax, hazelnuts, industrial hemp, manuka and saffron. TBN facilitates the sharing of information on planting, harvesting and marketing techniques and channels, and access to experts, Business and Communications Administrator Louise Cooper says. GO! is about linking people and opportunities with a focus on sustainability. Hazelnuts have also been planted as a result of GO! workshops and saffron is being grown at Ormondville by a former Auckland couple, who have been assisted by TBN. Workshops on truffles, quinoa and hydroponics are planned, Louise says. TBN’s buy local campaign to promote Tararua artisan products is an extension of the GO! Project. Locally grown produce will be available for sale at Dannevirke New World shortly.


ASB PERSPECTIVE 2025 FRIDAY 17TH MARCH, 7:30 AM – 9:30 AM GLOBE THEATRE, PALMERSTON NORTH ASB Perspective 2025 is back for 2017, this year

director, with each bringing different experiences and

addressing the key question; “New Zealand 2025:

passions to the table.

Restaurant to the World?”

ASB Perspective 2025 was a favourite of many New

A broad topic, the theme stems from the continuing

Zealand AgriFood Investment Week attendees last

discussion that the way people consume and manage

year: those returning for a second time may recognise

their food is changing and it is clear that for New Zealand

some familiar faces. Lucy Griffiths, international

to remain relevant and competitive in a global market,

food and beverage marketing expert, will return to

we need to adapt. In order to achieve the Government’s

ASB Perspective 2025, this time to chair the round -

Business Growth Agenda of doubling exports by 2025,

table discussion. Recognised as one of BBC’s top 100

New Zealand businesses must add greater value to their

Influential Women, Traci Houpapa will again bring her

goods and services - attracting a premium from our

extensive experience and knowledge of the agrifood

natural resources, intellectual edge and industry know-

industry. Traci has great awareness of the importance


land and Maori culture plays in setting New Zealand food

Now we need to determine how we get there, to understand our customer, what makes our food special in a global market, and how we connect our domestic and international customers with New Zealand’s unique food origins. Our eight accomplished female panellists will share their insights on where they believe New Zealand’s agrifood industry needs to be in 2025 and the challenges and opportunities the next eight years

apart from the rest of the world. Sarah Meikle was a favourite at last year’s event. Representing the Wellington Culinary Trust and Visa Wellington On a Plate, Sarah will provide expertise on our food tourism opportunities. You may recognise Sarah from her recent appearances with ConversatioNZ, a fast - growing food movement highlighting the quality and vast array of edible resources available in New Zealand.

present. Our panellists are from diverse backgrounds

We also have some new faces. A recognised leader, and

and stages in their agrifood industry careers, from

to many a friend in the sector, Julia Jones will bring new

university student through to experienced company

energy to the table as she addresses the rise of cultured


and synthetic foods and therefore the importance of New Zealand’s premium positioning in the global food


marketplace, the necessity to tell a cohesive New Zealand

Lucy Griffiths

food story, and how the industry must work together

will bring her

to stay ahead of changing consumer demands. Judith

business and

Swales from Fonterra, AbacusBio’s Jude Sise and Massey


University student Ray Mohan will also join the table.


The final spot will be filled by Suze Redmayne, co-


founder of Coastal Spring Lamb and Whanganui Farmer.


We recognise the conversation needs to start at the

to ASB

grassroots to ensure all points of view are heard and,


most importantly, we need to connect all stages of the

2025. She is

value chain to enable good decision making. After all, the

the owner of Innov8 Aotearoa, which assists

future of the New Zealand agrifood industry relies on the

New Zealand food and beverage companies

success of our producers.

to market their products strategically with a

ASB Perspective 2025 will have a very full agenda with panellists also discussing how we will buy our food in 2025, the concept of a New Zealand food portal, and the role of branding, science and innovation.

focus on export development. A Nuffield New Zealand Scholar, Lucy released her report entitled ‘Business Plan for NZ Sheep Dairy’ in 2015. Lucy has overseen the sales and distribution of premium New Zealand foods

The round-table discussion and debate will be live

including manuka honey, seafood and wine.

streamed via so you can join in from right

She is the founder of three collaborative

across the country. The live Q&A session that will follow

marketing initiatives and sits on the Central

the discussion will further enable both the physical and

Economic Development Agency (CEDA) board

virtual audiences to steer a nationwide conversation

as well as several other boards.

about the agrifood industry. Post your questions to Twitter using #NZAgInvest to have your voice heard.

Lucy is looking forward to the challenge of chairing ASB Perspective 2025 this year after

Get engaged and be inspired as we discover what makes

being a key speaker at the 2016 inaugural

our food special in a global marketplace, determine how


we will create greater awareness and connection with our food producers, and identify how we can position, promote and sell New Zealand food to the world.

“New Zealand is a food producing and exporting nation and we always need to be thinking ahead as to what our current and

For those in the live studio audience, the conversation

future customers want from us. I’m excited

will begin as you step through the door with Fonterra

about the theme of ASB Perspective 2025

providing a nutritional and thought - provoking breakfast

because New Zealand is a premium restaurant

using it’s specialty products.

to the world.”

Be a part of the live studio audience, with limited tickets on sale now at our website.


Achieving New Zealand’s agribusiness ambitions

Harvesting value from disruptive change. Kevin Cooney is Head of Agri Capital at ASB. He recently completed Stanford’s Strategic Marketing Management programme. Led by technology-empowered consumers and exponential tech innovations, powerful forces are upending and reshaping traditional industries. Agri-business is no exception. “Disruption”, “revolution” and “the Fourth Industrial Revolution” are terms used variously to describe these changes, but there’s plenty of confusion around what they mean, their likely impact on agri and importantly, how businesses can position themselves to thrive. This article looks at insights from companies who navigate change successfully. It then briefly explores the nature of tech-driven change impacting agri-business to understand what’s truly disruptive versus simply enhancing and optimising existing practices. Navigating change A trait of companies that thrive in the face of tech-led disruption is their ability to adapt more quickly and consistently than their competitors. Adaptability and agility are critical for relevance and survival. Charles Darwin said: “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” What makes companies adaptable? A culture that fears missing opportunity is essential. Adaptable companies: 1. Accept that strategy is not a static plan but rather “a haphazard process of discovery” that uncovers new sources of value as markets and customer expectations change; 2. Are curious, engage with ambiguity, and embrace the fear of change. 3. Build innovation-led cultures by creating the conditions for employees to discover, test, experiment and fail-fast on initiatives that don’t bet the farm (so to speak); 4. Employ a design approach to leadership and strategy-formulation that prioritises understanding customers, including their emotional worlds;

5. Connect with customers and markets on multiple planes including through stories; 6. Evaluate strategic advantage from an eco-system as well as a company-only level; and 7. Form aligned collaborations and partnerships for mutual long-term advantage. Leadership and culture are critical enablers. The leader’s job is not so much to know the future, but to create an organisation that can deal with uncertainty and discover the future. Successful organisational transformation for this purpose is human centric. What holds companies back? A culture that fears failure is the primary reason. This is unfortunately common in New Zealand business cultures particularly in traditional sectors such

This opens the door for lower-cost agile competitors using digital platforms and channels promising superior customer experiences that are faster, cheaper, better-quality, personalised, and more convenient. Further, global commoditisation of just about everything is eroding traditional competitive advantage more rapidly than ever. How “stories” enhance “adaptability” In a world of commoditised brands, stories are a point of difference to the extent they connect emotionally with customers. This is far more nuanced than “clean and green”. Of course in this age of the technology-empowered consumer, reliance on the integrity of whole-of-supply-chain behaviours reinforcing core values of safety, sustainability, nutritional integrity, people and animal welfare has downside

It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. as agri. Innovation beyond incremental improvement on tried and true value propositions is frustratingly elusive because: 1. Traditional approaches to governance limit agility and diversity of contribution; 2. Dominance of the “leadership-byexample” model limits an organisation’s vision to its leader’s imagination; 3. Strategy is often focused on “bestpractice”, or doing stuff better than traditional competitors, rather than on “market-beating” for enduring advantage; 4. 1 to 3 result in over-engineered value propositions with more features than customers are willing to pay for; and 5. Leaders fail to see key trends transforming market dynamics and competitive landscapes.

risk, as recently experienced in the dairy industry. What is the challenge agri-technology is solving? It’s become obvious that governments and businesses face an enormous challenge in feeding the world’s growing population. Growth in demand for protein from Asian urbanisation and wealth-growth will require an almost doubling of feed crops and water usage. At the same time, there is growing pressure for environmentally sustainable farming practices given water and resource constraints. Combined with climate change and consumer backlash against industrial food complexes, it's clear current systems won’t feed the world by 2050. On the supply side, current inefficiencies represent an equally large problem. The

world actually produces more food than it needs. Up to 30 per cent is wasted, predominately through poor supply-chain management. Further, existing farming systems entail huge variations in efficient resource use with over-fertilised land, poor nutrient absorption, random planting densities, soil degradation and water misuse in low-tech irrigation systems. Much of what’s developing in the tech world can be viewed as addressing questions within these two fundamental challenges. Emerging solutions can be grouped into three broad categories: 1. Alternative Farming and Proteins Technologies in this so-called “Agriculture 2.0” space seek to address: • How to generate environmentallyfriendly food from alternative proteins and production systems; • How to supply fresh nutritional produce into increasingly intensifying urban communities; and • How to generate higher yields and outputs for the same inputs. Emerging tech solutions include: • Synthetic proteins targeting beef, dairy and egg substitutes for commercial applications (Impossible Foods, Hampton Creek, Memphis Meats), and alternatives from non-traditional sources such as insects (Tiny Farms); • Indoor or “vertical” intensive farming systems co-located within urban communities operating from urban buildings or underground (Aero Farms), or within shipping containers (Freight Farms), that seek to revolutionise urban food supply and disrupt supply chains using a fusion of technologies from the physical (lights, sensors, automation), digital (data, algorithms, machine learning) and biological (seeds, water, nutrients) spheres; • Soil, seed and pesticide tech from advances in gene editing that will see new classes of non-GMO seeds with superior yield, disease resistance, and other traits (CRISPR). Calyxt has modified soy plants to produce healthier oil by-products. Subject to achieving scale and wide and sustained consumer acceptance, these technologies have potential to truly disrupt the agricultural sector. Given this and drawing on the principles of adaptability outlined above, effort will be best spent on working intimately with customers, understanding how their worlds are evolving, and integrating these tech developments to innovate new higher-value products and services. Leaders must create the conditions for this to flourish.

2. Precision agri Precision or “smart” farming technology targets farm and supply chain productivity using tools that enable superior onfarm decision making. Solutions fall into efficiency (energy, farm inputs, water, monitoring and measurement), productivity (crop and animal yields), and sustainability (effluent, soil management, emissions, intensification, water) categories. They employ any one or a combination of software, cloud, artificial intelligence, sensor, drone, and IOT (the internet of things) technologies. Farm machines will communicate amongst themselves to determine optimal spreading radiuses, planting densities or other general operating efficiencies using in-machine diagnostics saving fuel and maintenance and potentially even wages as machines become driverless. These developments will drive productivity and efficiency gains inside the farm-gate, but not necessarily disrupt this part of the agri sector. Disruption to supply chains however can be seen in global M&A trends, particularly for upstream agri inputs companies who are seeking control of the farmer´s decision-making process to sell packaged solutions around seed, fertilizer, crop protection, fuel, equipment and other services that combine inputs from weather predictions and other services. The Monsanto-Bayer merger and Climate Corp’s activities provide interesting insights in this regard. 3. Digital decisioning Information and digital technology using cloud tools, proprietary algorithms, and artificial intelligence are revolutionising on-farm decision-making. These technologies exploit historic or real-time sensor-based individual farm and other data (weather, commodity prices) using predictive analytics (driven by proprietary algorithms) to deliver actionable real-time insights into farmers' hands. Fonterra and LIC are finalising their initiative

for this purpose. That will draw on their databases and farmer data to surface usable insights. Tied in with precision ag, these developments will optimise farm operations to lower costs and improve returns. US-based Climate Corp’s goal for example is “to build an Amazon.comlike network of agriculture products and services that will speed innovation and bolster the capabilities of” their existing digital agri platform. These developments will enhance farming businesses and potentially disrupt industries selling products and services to farmers. Banks, accounting firms, agri input companies of all hues are evaluating this closely. The farmer mindset Farmers will need to see demonstrable benefits in any technology, digital or otherwise, to adopt it, particularly if existing systems and equipment are performing well and are fit for purpose. Farmers will embrace these innovations only if they’re simple to use (economies of detail) and deliver smarter onfarm decision-making consistently for manifestly improved financial returns. Being adaptable is key Positioning for tech-led disruption and change requires adaptable, resilient organisations that combine innovation, curiosity and fearlessness and who obsess on their customer needs. ASB Agri Capital provides strategy and capital structuring services. We work with New Zealand’s food and agribusiness companies, helping them with change, growth and ownership succession, at all points in the value chain. If you’d like to discuss your capital requirements, contact ASB’s Kevin Cooney on 021 775 945. For any ASB Rural enquiries please call 0800 787 252. Paid advertorial

ASB Bank Limited 56180 16820 0117

Are you in town before New Zealand AgriFood Investment Week?


The event is managed by the non-profit NZ Rural

celebration of “sports that built the nation”, takes

Games Trust. This year, the inaugural Norwood

place in Palmerston North the weekend before

New Zealand Rural Sports Awards will be held in

New Zealand AgriFood Investment Week.

Palmerston North. The awards are presented by

The free event is your chance to watch exciting New Zealand and Trans-Tasman championships for speed shearing, speed fencing and tree climbing, plus sheep dog trials, head-to-head wood chopping battles and the giant kilted warriors of the Highland Games “heavy” events. Spectators can get stuck in and have a go at fun events like gumboot throwing, hay stacking, wine barrel racing, speed milking, cowpat tossing and heaps more. Kids ‘n Country on both days is a series of fun contests for children aged 12 and under.

the Trust, strategic partner Federated Farmers, and CB Norwood Distributors Ltd. Celebrating sporting excellence among the country’s rural athletes, the awards ceremony will be held at Awapuni Racecourse the night before the Games. The Hilux New Zealand Rural Games are sponsored by Toyota, Fonterra, Husqvarna, Line 7, Mitre 10 and Norwood with major support from New Zealand Racing Board and Simpson Grierson plus Palmerston North City Council and Manawatu District Council. For corporate hospitality enquiries please contact Nicky Vallender

There will be delicious local food and wine, fully catered corporate hospitality, live entertainment and a few famous faces having a go themselves.


THE RUNNING OF THE WOOLS FRIDAY 10TH MARCH, 11:15 AM FEILDING Don’t miss the spectacular Running of the Wools in Feilding the day before the Games. This free event features hundreds of sheep herding through the town centre and coincides with the famous livestock sales and Feilding Farmers’ Market. There are two events on Manchester Street before the sheep are let loose. In the exciting wool fadge races the Manawatu Turbos forwards will take on the backs, Palmerston North Boys’ High School takes on Feilding High School, and it is police vs firefighters, army against air force and Palmerston North City Council vs Manawatu District Council. Then it’s the Mitre 10 Man and Mutt Race in association with Skellerup featuring local Young Farmers sprinting in gumboots with their dogs.


Innovation Fonterra’s recipe for success Judith Swales, Fonterra’s Chief Operating Officer, Velocity & Innovation

The rich creaminess of your pasta sauce, the almost endless stretch of mozzarella as you take a slice of pizza or the delicious whipped cream on your piece of cake; all made from our farmers’ milk, but made better, faster and tastier through innovation.

million in a new IQF plant at our Clandeboye site. Due to be completed in September next year it will double our capacity to produce IQF mozzarella and make Clandeboye the largest producer of natural mozzarella in the Southern Hemisphere.

Innovation is at the core of Fonterra’s business, and a great example is in our Foodservice business, which has grown by 15 per cent over the last year, nearly three times the global rate. Much of this is down to innovation, using world leading technology and working with chefs to make high quality, fit-forpurpose dairy products and solutions for foodservice professionals in over 50 countries.

The technology behind our IQF mozzarella was the brain child of the world-leading Fonterra Research and Development Centre (FRDC) in Palmerston North, supported by Transforming the Dairy Value Chain – a Primary Growth Partnership programme between the Ministry of Primary Industries, Fonterra and DairyNZ. Complemented by our Innovation Centres in Melbourne, Amsterdam, Chicago, Shanghai and Singapore, the FRDC is at the forefront of our innovation and can claim many world firsts in its more than 90 years of operation - including spreadable butter straight from the fridge, the world-leading Anlene™ range of bone nutrition products and a wide range of specialist functional ingredients, such as SureProtein™, used in medical and sports nutrition, just to mention a few.

This includes non-evaporating cooking cream used in pasta sauces, extrawhip whipped cream used on cakes, lamination butter sheets used to make the perfect croissant, cream cheese that can be used in hot or cold recipes, and the extra-stretchy mozzarella cheese topping more than half of the pizzas sold in China’s growing urban market. These five ingredients are the ‘hero’ products of our Foodservice business, helping to improve productivity in the kitchen, increase yield, reduce wastage and enhance taste and texture. Of these five ‘hero’ ingredients, our mozzarella story is perhaps the most striking, with the innovation behind our individually quick frozen (IQF) mozzarella production one of Fonterra’s most tightly-kept secrets. Using patented technology the process cuts production time from three months to just six hours, while still remaining 100 per cent natural and chemical free, something our customers and consumers place increasing value in. The demand is so strong that we are investing $240

High quality product developments like these don’t come cheap and as the saying goes, you have to spend money to make money. Fonterra has invested more than a billion dollars in innovation over the past decade and this has allowed us to continue to deliver our strategy – converting more of our farmers’ milk into higher value products and generating maximum value from every drop of milk.

The key to success is not just about product innovation. The needs and wants of our customers and consumers are constantly evolving so our business must be agile enough to not only keep up with these changes but exceed expectations. Innovation requires creative, unconventional thinking across all parts of our business to find better, smarter and faster ways of operating - whether it be creating new technology platforms, new business models, new operating models, new ways to market and connect with those buying our products or finding ways to identify the latest consumer trends. That’s where our Disrupt programme comes in. Disrupt is a new way of entrepreneurial thinking, harnessing the ingenuity and intellectual curiosity of our people to create new business models that will solve consumers’ needs. Industries are being disrupted at speed like never before, with technology removing barriers to entry. We see this with Alibaba, the world’s largest retailer, which has no inventory, likewise AirBnB, the world’s largest accommodation provider which has no real estate. Globally, there’s a huge opportunity for incredible innovation - and food should be at the forefront of technological innovation. We want to be in the driving seat of this change, innovating at pace and sharing dairy’s extraordinary goodness with the world. Paid advertorial

P l a te of O ri g i n EST.


New zealand’s food showcase

TUESDAY 14TH MARCH TO SATURDAY 18TH MARCH 10 Regions | 20 Restaurants

| One New Zealand

Plate of Origin is back for 2017, celebrating

You can try any of the dishes at the Manawatu

the wonderful cuisine and produce unique to

restaurants during NZAgInvest from March 14th

New Zealand. Supported by Food HQ, Cuisine

to 18th, and vote for your favourite as part of the

Magazine and Visa Wellington On a Plate, the 2017

People’s Choice Award. Be sure to get along to a

competition will excite and delight all diners.

participating restaurant and let the Plate of Origin

Ten Palmerston North and Manawatu restaurants have teamed up with ten of the best restaurants from around the country to take part. Each partnership will craft one main dish, highlighting two products unique to the non-Manawatu partner’s region. For example, last year’s winning

dishes transport you across the country. Support your home origins or have a taste of New Zealand you haven’t experienced before. The top - class chefs will take you on a journey right back to the farm gate of the hand churned cheese, freshly picked mushrooms, or hunt of the day.

Manawatu restaurant, Aberdeen on Broadway,

Cuisine editor, Kelli Brett will, alongside UCOL

is this year paired with Fleur’s Place in Moeraki.

Senior Chef Lecturer Mark Smith, judge all

They will be showcasing two hero ingredients that

competition dishes and select a winner. The

uniquely represent Otago.

championship dish and partnership will be

While the dishes are being devised behind closed doors, we can reveal some of the delicious

announced and featured in the May 2017 edition of Cuisine.

products you’ll discover during New Zealand

Plate of Origin 2017 is run in association with

AgriFood Investment Week including Meadow

Food HQ, Cuisine Magazine and Visa Wellington

Mushrooms, Akaroa Salmon, Tasman Bay gurnard,

On a Plate, and is supported by Chef’s Choice,

Thorvald 100% Sheep Milk Cream Cheese, Lush

Wharerata Function Centre and the NZ Chefs

Goat Cheese from The Drunken Nanny and wild


venison from Top of the Range Ruahine Venison.



MANAWATU - WHANGANUI SHOWCASE Wharerata Function Centre’s homestead and

having strong agricultural roots, Manawatu and

gardens at Massey University provide a private

Whanganui also bring a grassroots feel, evident

and picturesque backdrop for any event. It

in the generous array of farmers’ markets and

combines turn-of-the-20th-century stately

artisan food producers dotted around.

grandeur with contemporary features and stunning grounds.

It’s these boutique cheese makers, vegan wine growers and free-range butcheries that

The fertile Manawatu plains provide much

will inspire Wharerata Executive Chef Sean

of the produce for Wharerata’s dishes, with

Kereama’s five-course menu. Allow Sean to

seasonal menus showcasing regional fare. In

take your taste buds on a journey and meet the

the heart of the lower North Island, Manawatu

makers and growers of the region.

and Whanganui offer a diverse food basket ripe for the picking. Although well recognised for

Book at

their agrifood and science sectors, as well as | @PlateofOrigin | #PlateofOrigin



Auckland will be represented by Nosh (Mark Harman) and The Grove (Josh Barlow)

Waikato will be represented by Table 188 Kitchen and Bar (Ryan Marshall) and Victoria Street Bistro (Andrew Clarke)

Bay of Plenty will be represented by Bethany’s (Reuben Leung Wai) and Mount Bistro (Stephen Barry)

Taranaki will be represented by Rendezvous (Jason Bates) and Table at Nice Hotel (Shaun Martin)

Hawke’s Bay will be represented by The Fat Farmer (Janet Grey) and Bistronomy (James Beck)

Manawatu-Whanganui will be represented by Wharerata Function Centre (Sean Kereama) at a special one-off event on Thursday 16th March

Wellington-Wairarapa will be represented by Nero Restaurant (Scott Kennedy) and Wharekauhau (Marc Soper)

Nelson-Tasman will be represented by La Patio (Dexter Gallaza) and Harbour Light Bistro (Steven Coyne)

Marlborough will be represented by Amayjen the Restaurant (Andrew May) and Arbour (Bradley Hornby)

Canterbury will be represented by Jimmy Cook’s Kitchen (Jonathan Mawley) with Chillingworth Road (Darren Wright)

Otago will be represented by Aberdeen on Broadway (Craig Robinson) and Fleur’s Place (Fleur Sullivan)

Proud partnerofof Proud sponsor

P l a te of O ri g i n EST.


New zealand’s food showcase

Growing New Zealand’s reputation in food and beverage innovation OUR PARTNERS




THE TRUE HONEY STORY The True Honey Co. quickly went from zero to hundred,

300 and above. MGO measures the methylglyoxal content in

starting off as a niche artisan product from Tararua and now

the honey – methylglyoxal is sought after for its antibacterial

this liquid gold is sold throughout New Zealand and the United

qualities. “At The True Honey Co. we are all about quality,


we can stand by every drop produced as we have complete

Its products are made of authentic manuka honey. Founder

control over the supply chain,” Jim says.

Jim McMillan has been involved with manuka honey for

With the rise in demand for honey comes a rapidly growing

several years and now has 5500 hives on land throughout

need for more skilled beekeepers. This has led to UCOL

New Zealand, from the North Cape to Golden Bay. Remote

offering a five-month New Zealand Certificate in Apiculture.

marginal-land sites, often only accessible by helicopter, are

The course is free to domestic students, thanks to funding

chosen to ensure the honey’s high manuka content and

from the Regional Growth Strategy Scholarship through



The True Honey Co. sells only manuka honey rated MGO

TRAINING THE FUTURE Helping people to discover the fascinating world of sustainable beekeeping and quality bee products, UCOL is now in its second year of offering the New Zealand Certificate in Apiculture. Students learn how to install, track and maintain beehives as well as gain the skills and knowledge needed to work safely and productively in a beekeeping environment. Taught by industry professionals, students learn through a mix

GREAT COMMUNITY BUZZ With growing interest in protecting our bees for generations to come, it’s not just commercial beekeepers or hobbyists with hives of liquid gold. Enter Hives Manawatu, and its start-up that rents fully managed beehives to anyone interested. Owner Paul Jenkin has been a beekeeper on a somewhat hobby-sized scale since getting his first two hives nearly ten years ago, and in the past decade has developed experience and skills, and many more hives to boot. During his time as chairman of the Manawatu Beekeepers Club, Paul designed a beginners’ course and has taught more than 150 students. Paul and his team manage hives around the region and offer swarm collection services. 52 NEW ZEALAND AGRIFOOD INVESTMENT WEEK 2017

of practical learning in real environments, online resources and self-directed time. Students gain a qualification alongside the knowledge, skills and practice to perform optimally in this sustainable primary industry. In the five month, fulltime programme students are also given the opportunity to complete the American Foul Brood (AFB) Recognition Course and Exam, which is an initial compliance component for individuals to meet industry requirements specific to the Disease Elimination Conformity Agreement (DECA). Graduates are able to work as an assistant beekeeper for a commercial operator or as an independent beekeeper, and job prospects are high! Apiarists interested in taking on UCOL students for work placements can contact UCOL on 0800 GO UCOL.

YOUR SUMMER SUBSCRIPTION SPECIALS Treat yourself to Cuisine. New Zealand’s most loved food and wine magazine. From hot new ingredients to seasonal feasts and decadent desserts - plus new products, restaurant reviews and best buy wines. Cuisine is a must-have. Our People, Our Stories, Our Food.




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Or subscribe to Cuisine for only 245 FlyBuys points! Visit or call 0800 359 2897.

TERMS AND CONDITIONS: This special pricing is only valid from 13 February 2017 - 16 April 2017. This offer is not valid in conjunction with any other offer. Subscriptions are non-refundable. For full terms and conditions please visit All subscriptions will begin with the next issue.



A GARDEN VIEW OF THE HOROWHENUA TASTE TRAIL Woodhaven Gardens is a family-run commercial growing operation on the fertile plains of Horowhenua. Woodhaven spreads across more than 1000 acres, producing a wide range of vegetables throughout the year from root vegetables to leafy greens such as kale, spinach, lettuce and more. Melons and pumpkins are grown seasonally here too, along with fennel and celeriac. Woodhaven Gardens distributes both nationally and internationally. Its products do not need to be re-processed in store, so there is less food wastage.

THE TASTE OF SPRING The spring vegetable that Kiwis can’t get enough of – asparagus – is as sweet as the season is short. Tendertips in Levin is a family-owned and operated business, which

HOROWHENUA’S BEST-KEPT SECRET? Horowhenua is abundant with a variety of producers and growers, from eel to asparagus and pesto; market gardens to free-range farms. The Horowhenua Taste Trail was established in 2016 to showcase produce, speciality food and

has been growing and packing asparagus in Horowhenua since 1980. The biggest grower of the Pacific 2000 variety in New Zealand, Tendertips carefully spreads its crops across a wide geographical area, providing some

beverage products of the region by connecting consumers with their local

protection against isolated climatic events.

producers, and growing the region’s reputation for food excellence. The trail

In conjunction with Crop and Food,

offers a series of innovative experiences for people to connect with producers and uncover more about the food that’s produced in this bountiful region. Thousands attended the first event, with all visitors taken through an experience at each of the nine locations, showcasing the journey that food

Tendertips developed a chemical-free disinfestation process, where the export asparagus is immersed in warm water. This is the only process of its kind in the world

takes from the paddock to plate, or factory to supermarket.

and enhances the shelf-life and colour of

Organiser Catherine Lewis says the support from both attendees and

and keeping the delicate product free of

businesses has been amazing. “Participants are taken through an experience at


each stop showcasing the produce, from factory tours to gourmet food trucks, tastings to farm tours. They learned about the journey and discovered the food story of Horowhenua, and we’re looking forward to another fantastic event in

the asparagus, as well as killing any insects

Tendertips supplies its asparagus nationwide, exports to Japan and Australia,


and has a shop at its packhouse between

The 2017 trail is in November.

the factory in operation.


Foxton and Levin, where customers can view




We have new specs for this - logo can not be any smaller than 4mm in height. The clear space area is the measurement of 1 triangle of the pyramid


New Zealand Agrifood Investment Week magazine, edited by Judith Lacy Designed by Pivot Design, Feilding

NZ AgriFood Investment Week 2017  
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