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C A B L E . P O LY. E D U

B r ookly n B uz z

Beli eve in the Power of Awareness 2

Students Go All Out for Breast Cancer Awareness Month

Kristen Casano once had long black hair that was healthy and lustrous enough to be featured in a shampoo commercial, but she’s now sporting a shorter new style; the Student Council Treasurer of Clubs & Organizations participated in the program Pantene Beautiful Lengths, cutting her hair and donating it to help make wigs for women losing their own hair because of

chemotherapy. “Growing out your hair to meet the requirements of the program requires both time and patience,” she

Upper Right: Casano donated her hair to Pantene Beautiful Lengths; Lower Left: Students, faculty, and staff gather before participating in the “Making Strides Again Breast Cancer” walk in Central Park

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says. “But the thought of helping a woman battling cancer is awe-inspiring to me.” Beautiful Lengths was just one of the programs Casano championed during Breast Cancer Awareness Month in October. Drawing on the NYU School of Engineering focus on invention, innovation, and entrepreneurship—i 2e—Casano

coined the name Beli2eve for her campus-wide campaign. She organized a contingent of dozens of students, faculty members, and staffers to take part in the “Making Strides Against Breast Cancer” walk in Central Park on October 20, and many appeared wearing T-shirts they had tie-dyed themselves at a gathering on October 18. Casano also arranged for Industry Assistant Professor Matthew Campisi, who is deeply involved in developing innovative technologies for the early detection of breast cancer, to give a seminar on October 17. Campisi’s talk focused on the challenges of detecting and treating breast cancer in the developing world, where the mortality rate is extremely high. “This is an area in which engineers can make an enormous difference,” he said. “I’m proud of Kristen for promoting awareness among aspiring engineers, some of whom may be inspired to tackle the problem one day.” Casano and her fellow Student Council members ultimately raised $1,000 for the American Cancer Society, which estimates that one in eight women in the United States will be diagnosed with breast cancer at some time in their lives.

Cable Fall 2013 Issue