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Readership Data TIME and NEWSWEEK 2008

Total Audience

total adult population

time

Total Adults 223,672,000

Total Men 108,031,000

Median Age

time

Adults

Men

Women

45.1

44.2

45.9 newsweek

median h/d income

total adult population

time

Adults

Men

Women

$57,711

$61,191

$54,343 newsweek

3,575,000

TIME

circulation

Men

Women

11,091,000

9,701,000

Total Women 115,641,000 newsweek

total adult population

Adults 20,792,000

2,950,000

NEWSWEEK

Adults

Men

Women

18,517,000

10,371,000

8,146,000

Adults

Men

Women

46.4

46.2

46.8

Adults

Men

Women

47.0

47.1

46.8

Adults

Men

Women

$72,828

$75,535

$69,787

Adults

Men

Women

$76,590

$78,211

$74,212

Adults 5.82

Men 3.10

Women 2.71

readers per copy

readers per copy

readers per copy

Adults 6.28

Men 3.52

Women 2.76

readers per copy

readers per copy

readers per copy

8

10

11

12

14

15

16

17

19

21

22

23

24

25

26

28

30

31

32

33

34

35

36

37

38

39

40

41

42

44

45

46

48

50

51

52

53

55

57

59

60

Geographic frequency TIME and NEWSWEEK 2007 and 2008

regions

Stories in Sum

Stories about Impending Crises

Africa

61.54

84.38

USA

43.85

28.13

22.31

25.00

13.85

21.88

18.46

15.63

5.38

18.75

Europe

3.08

6.25

Australia

0.00

0.00

Asia (China and India)

Asia (Middle East)

Asia (Other)

LATIN AMERICA and the caribbean

63

64

65

66

67

68

69

70

71

72

74

75

76

78

79

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Public Edge - Imagining Emergency - Fall 2011