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Place an Ad: (914) 962-3871 or (845) 298-8178 Visit our website: www.nypennysaver.com

PENNYSAVER April 16, 2014 EARLY SPRING SALE,,, ACT NOW!!! 100’S of ITEMS JUST ARRIVED!!! BUT,,, Many of these items can no longer be found as many suppliers are out of business. Statuary, Weathervanes & Cupolas, Wishing Wells, Windmills, Lighthouses, Concrete Benches. Bird Houses, Feeders & Baths, Religious Statutes, Grottos, Oriental Statutes, Planters, Pedestals, Copper Turret Caps, Finials, Gazebo Cupolas, Whirligigs, Fountains. DirectionsDetails-Hours- Call 845-569-1117 and/or PRINT COUPON AT WWW.REDROCKGARDENCENTER.COM. WE WILL MAKE EVERY EFFORT TO GIVE YOU A DEAL.

BLACKTOP, EXCAVATION, MASONRY

Retaining Walls, Steps, Sidewalks, Patios, Bluestone, Stucco, Concrete, Unilock Design, Water Problems, Stonewalls, Asphalt, Driveway, Demolition, Stump Removal. Insured. License# WC17835H06. Excellent References. 914-762-2377, 914-906-5073. Villa Contractor claudiocontractor@yahoo.com

SHERPA PAINTING - CARPENTRY

PROFESSIONAL INTERIOR/EXTERIOR PAINTING, CARPENTRY, DECKS, FINISHED BASEMENTS, KITCHENS, BATHROOMS, FLOORING, TILING, POWER-WASHING, Licensed/West/Put/CT, Bonded/Insured. Great references. Reasonable/Competitive Prices. FREE ESTIMATES. DISCOUNTS Call LAKPA 914-406-9964/845-278-2990 JOE'S MASONRY. Stone Walls, Flagstone, Patios, Walkways, Retaining Walls, Chimneys, Stucco, Unilock Pavers. ALL WORK GUARANTEED. 30yrs of experience! Insured. FREE ESTIMATES! 845-485-6296. www.joesmasonry.com

B&G PAINTING

35yrs, Interior/Exterior Painting, Sheetrock/Taping, Renovations, Carpentry. Family business. 845-494-9068; Visit: bgspainting.com “I PAY CASH FOR OLD MUSIC INSTRUMENTS” Guitars, Banjos, Mandolins, Violins, Wooden Flutes, Concertinas, Button Accordions, Bag Pipes, and old or unusual instruments. Call John 845-225-1746 or 914-419-7101 e-mail:glinjack@gmail.com STAR PAINTING CO. SPRING SPECIAL **25% OFF** (Call by 4/23/14). INTERIOR/EXTERIOR! Let us help you freshen up your home! Reliable, Neat. Free Estimates. Insured/Licensed. Residential only. Quality is our only concern. Call 845-224-8194.

J & J WOOD FLOORING INC.

THE ORIGINAL $1.00 PER SQFT. 10% OFF 1st 500sqft. $1/sqft for Sanding & 2 Coats of poly. (Waterbase & Staining available). Same price since 1997. INSTALLATION FOR RED/WHITE OAK. Call for FREE ESTIMATE. @845-228-4919, cell#914-552-8942, Lic# PC1359/WC08824. We accept VISA/MC. WWW.JNJWOODFLOORING.COM PAINTING STANDARD - Affordable. Quality. SUMMER Reservations. Residential/Commercial. Interior/Exterior. Neat, polite, honest, reliable. 845-527-1252

FREIGHT LIQUIDATORS

FURNITURE, FLOORING, ALL BEDDING ON SALE!! TWO-SIDED QUEEN sets Starting at $265. Poughkeepsie, NY 845-473-3070 www.furnitureandfloorstore.com

WET BASEMENT?

FootingDrains, SumpPumps, Foundation Sealing Foundation Repairs, Grading. Retaining Walls, Patios, Walkways, Steps. References available. ALC CONSTRUCTION & EXCAVATION. Authorized Unilock installer. Insured. 845-464-8000.

IN OBSERVANCE OF GOOD FRIDAY

The PennySaver offices will be closing at 1:00pm Friday, April 18th HAVE A SAFE AND HAPPY HOLIDAY! DISH TV RETAILER. Starting at $19.99/month (for 12 mos.) & High Speed Internet starting at $14.95/month (where available). SAVE! Ask about SAME DAY Installation! CALL Now! 1-800-826-4464 "CARETAKER / CONTRACTOR AVAILABLE" Ever thought of having a live in caretaker, 25 year experienced contractor may trade off apartment, finished basement for upkeep of the house & property, renovation work, plumbing & heating, lawn maintenance, snow removal etc. good track record 54 year old male, Ideal opportunity for someone with large house and property. contactus1032@gmail.com 914-299-0958 Paul TOM'S HOME IMPROVEMENT. Finished Basements, Kitchens, Baths, Sheetrock, Taping, Painting. Drop ceilings, Doors/Windows. New decks, Repairs, Powerwashing, Sealing. Insured, Free Estimates. 845-551-0394 DON EVANS PAINTING. For 28 years, Insured, References, Free Estimates. Call Don 845-896-5945

Community Creates Commerce By Bruce Apar “Nothing drives sales like word of mouth. It’s the most powerful advertising a marketer can have.” Ev e n THE media companies whose revenue flows from traditional advertising—print, TV, direct-mail, internet—don’t argue with that time-honored truism. The thing of it is you can’t buy word-ofmouth advertising like you can a commercial or an advertisement. Or can you? The opening quote is courtesy of Peter Storck, head of research at House Party, a Hudson Valley marketing company that literally organizes house parties to generate sales for clients by using word-of-mouth, which in these high-tech times also is known as Social Media. Mr. Storck was one of several panelists speaking about “Content and Community” on April 7 at Manhattanville College. The discussion was part of the School of Graduate

BRUCE BLOG

and Professional Studies’ “Insights into Leadership” series. One of House Party’s clients, Heineken USA, was represented on the panel by marketing executive Stacey Tank. She stressed that companies must be radically transparent with their customers, especially when things go wrong. “When we make a mistake, we say it and we fix it.” She used the example of a recall the brewery issued immediately after discovering a defect in the production of glass bottles at one of its plants. Tom Kallish, CEO of sportswear marketer Tommie Copper, concurred, saying, “Transparency leads to trust and trust leads to loyalty.” The company, which says its “compression” clothing provides therapeutic value for muscles and joints, is considered both unique and a harbinger of the future, with 94% of its revenue coming through online sales. Mr. Kallish also allowed that, in private conversations, the heads of major bricks-andmortar retail chains project they will operate 40% less storefronts a decade from now in the wake of fast-growing online sales.

E-commerce sales today, says researcher eMarketer, accounts for less than 6% of total retail revenue of $4.5 trillion. In the next three years, online sales are forecast to grow at a rate four times faster than storefront sales, to 9% of total retail revenue. Tommie Copper is riding that web-surfing wave as a pure-play online marketer whose satisfied customers, reports Mr. Kallish, each tell 12 people about the brand, with four of those people converted to Tommie Copper customers. Panelist Bob Glazer, CEO of ENT and Allergy Associates, put an exclamation point on the takeaway by noting that the next generation of consumers is a “word-of-mouth generation.” That presents a chicken-or-egg scenario that endorses the traditional value of standard channels of advertising. How did the eyes and ears attached to the mouths that help spread the word find out about the product or service in the first place? To read all Bruce the Blogs, go to News. TownLink.com. Follow him on Twitter and Facebook @BruceTheBlog.

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