Page 1


Contents

Meet Jamie Bestwick

Section I

The Sport of Freestyle BMX

Section II

The Sport by the Numbers

Section III

Media

Section IV

Fast Facts

Section V

Achievements

Section VI

Contact Information

Section VII


Meet Jamie Bestwick Jamie Bestwick started riding BMX at ten years-old in his native country of England. Jamie discovered he had a undeniable passion and talent for the sport and over the next several years developed his skills to a world-class competition level. Jamie entered his first contest in 1987, and won. He started competing throughout England and Europe winning dozens of competitions. On August 11, 1991 he realized a dream winning the BMX World Championship in Aolborg, Denmark. “I was the happiest person on the planet,” said Bestwick of that day. Jamie’s BMX career continued to thrive. In the fall of 1999 he married his long-time girlfriend, Kerry, quit his job in the aerospace industry and moved to State College, Pennsylvania to devote all of his time to BMX. Just a few months later Jamie’s effort and commitment delivered him a Gold Medal in Pro Vert at the 2000 X Games, dethroning three-time champion and BMX legend Dave Mirra and setting the stage for what would become the most dominant career in BMX vert history. Bestwick would go on to claim eight X Games Gold Medals, including being the only BMX vert athlete to four-peat (2007, 2008, 2009, and 2010) and one of only three athletes in the history of X Games to earn four consecutive Gold Medals (along with Dave Mirra and Tony Hawk). He would claim six Dew Tour titles (even with sitting out the first round of the tour in 2005 to be with Kerry for the birth of their son, Samuel), all sequentially, as well as countless other major contest victories all over the globe, most recently winning the 2010 X Games Asia, X Games 16 in Los Angeles (the four-peat), and all but the final round of the 2010 Dew Tour. An avid motorcyclist, Jamie recently earned a pro license for road racing, a hobby he enjoys during time off from the contest season. He was invited by Toyota Motor Sales, U.S.A. to participate in the 34th annual Toyota Celebrity Challenge, a charitable event held in Long Beach, California coinciding with the Long Beach Grand Prix. The Toyota Celebrity Challenge is an invitation only race, with many top Hollywood stars and professional athletes participating. When Jamie is not on the vert ramp during the Dew Tour he is the broadcast color announcer for NBC, commentating on the action for the fans watching at home. He also guests announces for the live NBC coverage of the AMA Pro Motocross Championship Series. Jamie, Kerry, and young Samuel live just a few miles from the most comprehensive BMX training facility in the country, Woodward Camp. Jamie can be found there every day relentlessly honing his skills, learning new tricks, and interacting with the young boys and girls who come to the Woodward program aspiring to be the next Jamie Bestwick.


The Sport of Freestyle BMX

Freestyle BMX evolved in the late seventies in southern California when young bicycle riders began riding in San Diego skateboard bowls for fun. The sport grew rapidly as the equipment was relatively inexpensive and the riders felt as though they were emulating the recently popular motocross heroes of the day. The 1982 box office smash E.T. gave BMX an additional boost as the characters used BMX bicycles as their mode of transportation. It wasn’t long before riders began competing against one another in organized contests, and sport-specific media began to emerge. Freestylin Magazine hit the stands in the summer of 1984 and a new life-style based sport was born. Today Freestyle BMX is at the height of its popularity. Professional competitions such as the X Games and Dew Action Sports Tour draw television audiences in the tens of millions worldwide. Bicycles made specifically for Freestyle BMX use can be found at nearly every major retail outlet. Walmart, Sears, and Dick’s Sporting Goods carry a range of affordable entry-level Freestyle BMX bicycles making the sport easy for young enthusiasts to participate at local levels and therefore become part of the overall lifestyle they witness on the global level. More advanced bicycles for serious BMX riders contain exotic metals and carefully tuned frame geometry designed to more easily facilitate the difficult technical tricks of the modern BMX era. Front flips, double back flips, 540 degree spins, and triple tail whips, all unthinkable at the dawn of the sport are common at every competition now. At the grass-roots level, amateur BMX competitions are popular across the country. These are typically held at the approximately 2000 skateboard parks in the U.S., but sometimes conducted on ramps temporarily constructed for the event or even in urban settings utilizing existing walls, stairs, benches, etc. as obstacles.


2010 Event Schedule Event

Date

City

Toyota Celebrity Challenge

April 17

Long Beach, California

Etnies BMX Demo Tour

May 14

Austin, Texas

Etnies BMX Demo Tour

May 16

Tulsa, Oklahoma

Etnies BMX Demo Tour

May 17

Hazelwood, Missouri

Etnies BMX Demo Tour

May 18

Florence, Kentucky

Etnies BMX Demo Tour

May 20

Royal Oak, Michigan

Etnies BMX Demo Tour

May 22

Strongville, Ohio

Etnies BMX Demo Tour

May 23

Milwaukee, Wisconsin

X Games Asia

May 27-30

Shanghai, China

AMA Pro Motocross Race

June 12

Mt. Morris, Pennsylvania

AMA Pro Motocross Race

July 3

Buchanan, Michigan

Etnies BMX Demo - 20 Demos

June 6 - Aug. 22

Woodward, Pennsylvania

Dew Tour - Nike 6.0 BMX Open

July 23-24

Chicago, Illinois

X Games 16

July 29 - Aug 1

Los Angeles, California

Dew Tour- Wendy’s Invitational

Aug. 12-15

Portland, Oregon

Etnies BMX Demo Tour

Aug. 22

Lake Forest, California

Etnies BMX Demo Tour

Aug. 26-29

Virginia Beach, Virginia

Dew Tour - Toyota Challenge

Sept. 16-19

Salt Lake City, Utah

CRMA Motorcycle Road Race

Sept. 24-26

Cresson, Texas

Dew Tour - Championships

Oct. 14-17

Las Vegas, Nevada

CRMA Motorcycle Road Race

Oct. 29-31

College Station, Texas


Live Geographic Presence


Live Event Attendance While the majority of impressions are delivered online and through television, Jamie reaches sizeable live audiences as well.

X Games Asia: X Games 16:

54,000 138,000

2009 Dew Tour: 180,609 Live Audience:

372,609


Demographics

Jamie Bestwick reaches a predominately male demographic with 87% of the audience under the age of 24 and 98% under the age of 34. Age 12-17 years: 47% 18-24 years: 40% 25-34 years: 11% Median: 17 years

Gender Male: 97% Female: 3%

Household Income Average: $62,500


Fan Base

Jamie has a broad appeal. His autograph lines include young enthusiasts and older fans, both male and female.


Television

Viewed by millions annually as a championship competitor on numerous networks Jamie Bestwick also receives exposure as the color commentator for both the Dew Tour and the AMA Pro Motocross Championship events on live NBC television. Primary television coverage is as follows: X Games 16: Thirty-one hours of live HD programming on ESPN and ESPN2 will be aired over the four days of the event, as well as on ESPN International, ESPN.com\action, ESPN Classic, ESPN3.com, and SportsCenter, a 14 hour increase from last year’s broadcast schedule which reached 44 million viewers worldwide. Dew Tour: The 2009 Dew Tour included 181 hours of live and original competition and lifestyle programming airing across NBC Sports, USA Network, MTV2, Universal HD and Fuel TV reaching 33 million viewers. Additionally fans can view the action through hulu, Verizon Wireless V Cast, Comcast’s VOD, and the PlayStation Network.


Broadcast Announcer

Jamie Bestwick’s presence at the Dew Tour is magnified exponentially by his role as a color commentator calling the action during the BMX events he does not participate in. In addition to announcing on NBC for the Dew Tour, he guest commentates for the AMA Pro Motocross Championship Series during NBC live broadcasts and occasionally other events as well.


Print Publicity Non-endemic print includes regular features in major publications from cities hosting events, such as The Chicago Tribune, Boston Globe, The USA Today, and The Los Angeles Times. Jamie also appears in magazines such as ESPN The Magazine, Men’s Fitness, Road Racer X, Nickelodeon Magazine and more. BMX enjoys a connection to the lifestyle following the sport through its endemic print community. Jamie is regularly featured in domestic and international BMX specialty magazines, some of the more popular of which are listed below.

Print Circulation Ride BMX Magazine: 226,332 Ride BMX UK Magazine: 180,000 Dig BMX Magazine: 60,000 Cream of BMX Magazine: 40,000 BMX Plus Magazine: 100,000


Web Publicity Jamie Bestwick enjoys a widespread web audience including competition coverage, amateur and professional video shoots, and lifestyle-based web communities. In addition to jamiebestwick.com, facebook.com/jaimebestwick, and YouTube, he is extensively and regularly featured on the following websites.

Online Monthly Unique Visitors allisports.com: ridebmx.com: ridebmxuk.com digbmx.com fatbmx.com vitalbmx.com: espn.com: bmxplusmag.com:

350,000 273,462 166,000 25,000 183,133 317,214 21,000,000 5,000


Fast Facts Date of Birth: August 7, 1971 Place of Birth: Nottingham, England Resides: Port Matilda, Pennsylvania Marital Status: Married Children: Samuel, five years Height: 6’1� Weight: 175 lbs. BMX Discipline: Vert Competing Since: 1987 X Games Gold Medals: Eight Dew Tour Titles: Six (every one possible)


2010 Affinity Partners Jamie’s current affinity partners include Monster Energy, Toyota, Levis, DK Bicycles, Etnies, and Alpinestars.


Achievements Result

Event

First Place Vert First Place Vert Gold Medalist, Vert

Dew Tour Toyota Athlete of the Year, October 17, 2010 Dew Tour Championship (sixth straight) Dew Tour Dew Tour Dew Tour Dew Tour X Games 16 X Games Asia Dew Tour Championship (Fifth Straight) Dew Tour Dew Tour Dew Tour Dew Tour Dew Tour Athlete of the Year, August 6, 2009 IBMXFF World Championships Dew Tour China Invitational X Games 15 (Fourth Straight Gold, US X Games)

First Place Overall Gold Medalist, Vert First Place Vert Gold Medalist, Vert First Place Vert Second Place Vert Gold Medalist, Vert First Place Vert Gold Medalist, Vert First Place Vert Second Place Vert First Place Vert

AST Dew Tour LG Action Sports World Championships AST Dew Tour LG Action Sports World Tour AST Dew Tour AST Dew Tour X Games 14 AST Dew Tour LG Action Sports World Championships AST Dew Tour Overall Standing AST Dew Tour AST Dew Tour

First Place Overall Second Place Vert First Place Vert First Place Vert First Place Vert Gold Medalist, Vert Gold Medalist, Vert First Place Overall First Place Vert First Place Vert First Place Vert First Place Vert

Date 2010 2010 2010 2010 2010 2010 2010 2009 2009 2009 2009 2009 2009 2009 2008 2008 2008 2008 2008 2008 2008 2008 2007 2007 2007 2007

Location

Las Vegas, Nevada Salt Lake City, Utah Portland, Oregon Chicago, Illinois Los Angeles, California Shanghai, China Chicago, Illinois Portland, Oregon Salt Lake City, Utah Orlando, Florida

Beijing, China

Seattle, Washington Orlando, Florida Cincinnati, Ohio Salt Lake City, Utah Portland, Oregon Los Angeles, California Baltimore, Maryland Dallas, Texas Orlando, Florida Salt Lake City, Utah


Achievements Result

Event

Date

Location

First Place Vert Gold Medalist, Vert Seventh Place Vert First Place Vert First Place Overall

Dew Tour X Games AST Dew Tour AST Dew Tour Dew Tour Championship

2007 2007 2007 2007 2006

Portland, Oregon Los Angeles, California Cleveland, Ohio Baltimore, Maryland

First Place Vert First Place Vert Silver Medalist, Vert Seventh Place, Best Trick

AST Dew Tour AST Dew Tour X Games X Games

2006 2006 2006 2006

Orlando, Florida San Jose, California Los Angeles, California Los Angeles, California

Gold Medalist, Vert First Place Vert Second Place Vert Gold Medalist, Vert First Place Vert First Place Vert First Place Vert First Place Vert Gold Medalist, Vert Gold Medalist, Best Trick

LG Action Sports World Tour AST Dew Tour AST Dew Tour LG Action Sports World Championship AST Dew Tour AST Dew Tour AST Dew Tour AST Dew Tour X Games X Games

2006 2006 2006 2005 2005 2005 2005 2005 2005 2005

Birmingham, England Denver, Colorado Louisville, Kentucky Manchester, England Orlando, Florida San Jose, California Portland, Oregon Denver, Colorado Los Angeles, California Los Angeles, California

Gold Medalist

Gravity Games

2004

Gold Medalist, Vert First Place Vert

LG Action Sports Championships – U.S. Championship of BMX Mobile Skatepark Series, Dulles and Niagara

2004 2004

First Place Vert

CFB Woodward West

2004

Gold Medalist, Vert First Place Vert

LG Action Sports Championships – U.S. Championship of BMX CFB Woodward West

2003 2003

Gold Medalist, Vert Gold Medalist, Vert

X Games X Games Global Championships

2003 2003

Los Angeles, California

Gold Medalist, Vert

X Games

2000

Los Angeles, California


Contact

Meet Jamie Bestwick- 2011  

Jamie Bestwick Overview

Advertisement