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In 2020, the Northwest Side Housing Center was awarded the Good Egg Grant from Design B&B, a brand consulting and design agency. This partnership is designed to make high quality branding, strategy, and storytelling more accessible to Chicago nonprofits, and has provided us with full access to their services throughout the year.

Meet our new brand

Their incredibly talented and empathetic team worked over the course of a year to ask us tough questions that honestly helped us get to know ourselves better than ever before, and then amplify that story to the world through smart design. Our re-imagined brand uses vibrant colors and dynamic line illustrations to depict how the NWSHC acts as a connecting thread, uniting our community to the people and resources they need to thrive. We are honored and humbled to have had the opportunity to work with Design B&B to amplify our story.

Say hello to Northwest Center.



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