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Digital Cities • Digital Buildings • Future of Work Thursday 28th and Friday 29th June 2007

The Lowry, Salford Quays, Greater Manchester

WorkTech North is a forum for all those involved in the future of work and the workplace as well as technology and innovation. It follows the format of its sister event in London and will launch at The Lowry, Salford Quays – adjacent to the site of the planned mediacity:uk. The conference, on 29th June 2007, and a masterclass on Thursday 28th June will bring together leaders in their field from workplace futures, real estate and technology to examine what a media city is and what it means at a regional, national, and global level. It will also look at the implications of convergence between the worlds of technology and real estate driven by the trends that will change the nature of how and where work takes place. Join over 200 senior professionals from real estate, facilities, technology, executive management, government, architecture and design.


Michael Joroff, Senior Lecturer, MIT School of Architecture and Planning and a specialist in digital cities and spaces

• • • • • •

Jose Carlos Arnal, Spain’s Digital Mile, Zaragoza Philip Ross, author of Space to Work and CEO Cordless Group Frank Duffy, co-Founder of DEGW Clive Wilkinson, the US’s leading and most innovative workplace architect Chris Kane, Head of Workplace at the BBC David Firth, management guru and author of Corporate Voodoo and the Corporate Fool

Philip Vanhoutte, Managing Director, Plantronics EMEA

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Gold Sponsors

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Bronze Sponsors

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WorkTech North Masterclass Thursday 28th June, 2.30 - 5.30 pm Four Interactive Sessions in two streams that explore the future of Workplace and Technology Stream B

Stream A

2.30pm Masterclass 1 What makes Creative Space?

2.30pm Masterclass 3 Infrastructure for a Media City

How do people go about being creative? Can the working environment really enhance the creativity of your employees, and if so, how? The BBC, Microsoft, Herman Miller, forward thinking inc and TP Bennett set out to explore these challenges through a collaborative research project into the nature of Creativity at Work. Annie Leeson, project director, hosts an exploration of the results and the implications for organisations and their offices.

What is world class city-wide technology? What are leading cities building for advanced 21st Century networks? This session will examine the critical technologies for the city in the future as well as for tomorrow’s intelligent buildings. It will look at connecting workplaces of both big corporates and smaller independents. How can we share digital media in the 2011 workplace? What is a wireless city? What will people demand by 2020? Thought leadership from Siemens, BT, Cisco, Building Zones and others tbc

3.30pm Tea and Coffee. Exhibiton visit

3.45pm Tea and Coffee. Exhibiton visit

4.00pm Masterclass 2 How do people use Space?

4.15pm Masterclass 4 Technology for the NeXt Generation

Hot Desking to Not Desking - a look at how new ways of working are shaping the buildings we work in. The types of spaces demanded by companies are changing. Increased collaboration and teamwork require different solutions to how and where ‘work’ can take place. Technology has released us from fixed allocated desks to allow us to explore new models for the ‘office’. Equally, environmental matters are affecting the size and form of the new office. The impact of these shifts will be discussed, together with visions for the city as people become increasingly mobile and independent. By Gavin King and Jasper Sanders, Associate Interior Designers, Building Design Partnership, Manchester Office.

Generation X and Y have different attitudes, approaches and comfort levels with technologies. How will a generation that is growing up with the internet inhabit digital space? How will people interact and collaborate in the metaverse and what will new technology bring? This session will look at innovation, including advanced thinking in immersive, interactive visualization – 3D video capture, holographics and teleportation to augment social space… Discussion with Paul Sermon, Professor of Creative Technology and David Roberts, Scientific and Technical Director, at University of Salford.

Evening Drinks and Networking Party

5.30 - 7.30 pm. Sponsored by

Our Venue

The Lowry: Set in a magnificent waterside location at the heart of the redeveloped Salford Quays in Greater Manchester, The Lowry is an architectural flagship with a unique and dynamic identity. Rising from the regenerated docklands, it is a welcoming building, designed to reflect the surrounding landscapes and flourishing waterways, in its glass and metallic surfaces.

WorkTech North Conference Friday 29th June, 9.00am - 4.30 pm

Neil Salton


WorkTech Exhibition opens


Keynote speaker tbc


Digital Buildings, Digital Cities

Philip Ross is an author and commentator on emerging technology and its impact on work and the workplace. With Jeremy Myerson, he has written a number of books on the future of work, including the Creative Office, the 21st Century Office and Space to Work. He will talk about the impact of new technology on work as we move towards the ‘synchronous society’. Philip Vanhoutte is Managing Director of Plantronics EMEA, the world leader in headsets, and is an expert on new technologies for a mobile age. He will focus on the emergence of mobile communications and the challenges that new workstyles provide for personal productivity. HIGH






Michael Joroff , MIT Case Studies of Digital Cities: Jose Carlos Arnal, Felicity Goodey and Kari Raina









11.00am Coffee. Innovations exhibition

Carla Picardi was one of the original eight people who created the concept for Canary Wharf and was subsequently responsible for the design, development and construction of Phase I - 4.5 million square feet of office, retail and infrastructure. Most recently, she was the Project Director for the Preconstruction Phase of 30 St Mary Axe, the iconic Swiss Re building in London designed by architects Foster and Partners.



12.45pm Lunch



Chris Kane is Head of Workplace at the BBC where he is responsible for the development, financing and implementation of the BBC’s property strategy - a portfolio that comprises 500 buildings and 6 million square feet of space across the UK.

Philip Ross, Cordless Group Philip Vanhoutte, Plantronics




Kari Raina is creating a Future City in Helsinki. As CEO of the Art and Design City, he is realising the vision for Arabianranta to become a Creative City housing 10,000 residents, 6,000 students and proving jobs for 8,000 people. The Helsinki Virtual Village has already become a reality and, with the backing of the EU, the area has become a Living Lab.

11.30am Technology in the digital age



Felicity Goodey is Chair of the Central Salford Urban Regeneration Company and has been one of the driving forces behind the plans for Salford. She will present the vision for mediacity:uk.





José Carlos Arnal is responsible for Zaragoza – Spain’s Digital Mile. He will present a project that is incorporating digital media into everyday aspects of the public realm, making places that respond to their users, provide stories, information and services in preparation for the International Expo in 2008.



Michael Joroff is Senior Lecturer, MIT School of Architecture and Planning based at Harvard and is a global authority on technology cities. He will discuss how information and media technologies are woven into the design of new developments, creating a new urban fabric and will explore the new partnerships required among cities, developers and information and communication companies.


Frank Duffy is one of the global thought leaders on the future of the workplace. He was co-founder of DEGW and has authored a number of books including The New Office. He will reflect on the future of creative workspace and present a case study of the BBC’s Media Centre at White City in London – a workplace that was planned and designed by DEGW.

2.00pm Creative Space at Work

3.00pm Panel Discussion Creating the Digital Workplace Chair: Frank Duffy, DEGW Panel: Chris Kane, BBC Carla Picardi Clive Wilkinson, CWA

3.45pm Getting People to Change David Firth

4.30pm Conference Closes

Clive Wilkinson is one of the top workplace architects in the world. Based in Los Angeles, he has designed innovative, creative spaces for companies such as TBWA/Chiat/Day, Google, JWT, Mother and FCB. He will present some of the inspirational spaces that people inhabit for work in the digital economy.

David Firth is a consultant, writer and conference speaker specialising in the psychology of human change, communication and in corporate cultures. He is author of several best selling management books including Corporate Voodoo, The Corporate Fool and Smart Things to Know about People. “Organisations don’t change, people change; organisations change in units of one..” Peter Sole

Innovation Exhibition Alongside the WorkTech North conference will be an innovations exhibition where companies will demonstrate new technologies, innovations and future visions. Zones will allow people to look at and experience new technology, furniture and accessories in an environment that is designed to stimulate new ideas and thinking.

integrated audio visual systems

Our Audience Business & Strategy Executives

Furniture Manufacturers

Property Professionals

IT Directors & Executives

Facilities Managers

Management Consultants

Architects & Designers

Academics & Researchers

WorkTech delegates include: Ahrend Alexi Marmot Associates Allen & Overy Austin-Smith:Lord Azzuri Communications BBC Property BDG Workfutures Berwin Leighton Paisner BIFM Brighton University BT Building Design Partnership Capita Carey Jones Architects CBI Christian Aid Citispace Claremont Group College of Estates Management Cushman & Wakefield Healey & Baker DEGW Deutsche Bank Edinburgh's Telford College Environment Agency Environmental Monitoring Services eOffice

Friends Provident Gartmore Investment Management GE Healthcare Glaxosmithkline Grosvenor Estates GVA Grimley Herman Miller HLW International HP HSBC Hurley Parmer Flatt Improcom Interior Design Management Johnson Controls Jones Lang Lasalle Kajima Design Europe Kinnarps Lewis Silkin M Moser Associates MacDonalds Restaurants Mackay & Partners Michael Sparks Associates Mitel Modus Group Motorola Nationwide Building Society NHSU

Norton Rose OFAS Orangebox Parkview International Phillips Plantronics PricewaterhouseCoopers Pringle Brandon Prudential Psion Teklogix Royal College of Art Schroders Scott Brownrigg Siemens Facility Management SISK Contract Interiors Stanhope Swanke Hayden Connell The Science Museum Tilney Shane Toshiba ttsp Vitra Vodaphone Group Wellcome trust Willis Group Services Wordsearch Communications Workspace Office Solutions

What our Past Delegates said: Just some of the reviews from last years WorkTech “Best technology conference in the UK today. Brilliant speakers, superb content and leading edge ideas”


Mick Dalton BIFM Chairman

“Excellent authoritative insight into technology integration into the fabric of buildings, cities and lives”

Niklas Zennstrom, co-founder and CEO of Skype, addressing last year’s conference

Brij Sharma, BBC Worldservice

“Excellent event gathering a huge proportion of corporate and end user practitioners” Ronen Journo, Cisco Systems

mediacity:uk is a new media city, an innovative creative hub, to rival other new media cities emerging around the world. mediacity:uk is surrounded by water and at its heart is a triangle of iconic buildings: The Lowry, Imperial War Museum and the new media complex. The vision for mediacity:uk is a network of streets, squares and boulevards that will lead down to a large waterfront piazza. The development will provide employment for over 15,000 people in 700,000 square metres of new and refurbished space for business, retail and residential.

“An excellent day full of innovative ideas” Nick Scott, Nelson Bakewell

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WorkTech North Masterclass, Evening Drinks and Conference


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CANCELLATIONS: Cancellations must be received before 29th May 2007 and will be subject to a £50 administration fee. It is regretted that cancellations received after 29th May 2007 will be liable for the full fee. Another colleague can always take the delegate’s place.

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