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Content


2 Introduction 3 Logo Type 4 Logo Variations 5 Imporper Usage 6 Brand Mark 7 Color Palete 8 Typeface 9 Pictogram 10 Grid Systen 11 Photography Style 13 Package 15 Webside 17 Custom Shop


BEINK is the brand that has the unique identity of ink and accessories.Under the concept "Being yourself"

I “i” “Identity”

+

= “Fountain Pen”

“BEINK”


Introduction


Logo Type

3


Logo Element

1/2x Clear Space For the logo the margin of clearspace is measure by half size of letter

x

Minimum Minimum print size 40 point wide

4


Logo Variations

Full Color Should always used on light background

Full Negative Used on background very dark

Grayscale Used in the event that we cannot printing in color

Greyscale Negativve Used on black background and cannot color printing

Another Color

On Colored Background

4


Imporper Usage Don’t seperate the logo

Don’t use effect such a drop shadow

Don’t stretch the logo

Don’t alther sizeof the brandmark

Don’t rotate the logo

Don’t use more than two color

5


Brandmark


Full Color

Negative

Clearspace 1/4x

x

Greyscale

Another

Stroke

6


Color Palete

CMYK:71 65 64 72 RGB:35 35 35 HEX:232323

CMYK:13 97 100 4 RGB:204 38 0 HEX:CC2600

CMYK:0 0 0 0 RGB:255 255 255 HEX:ffffff

CMYK:94 28 74 73 RGB:3 70 56 HEX:034638


Typeface 40 pt PISTILL ABCDEFGHIJK LMNOPQRSTUV WXYZ abcdefghijklmno pqrstuvwxyz $@#&*_-[]()

20 pt PISTILL ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz $@#&*_-[]()

Use for headline

Use for a body copy

Use for Sub Headline

14 pt Microsoft Yi Baiti ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz $@#&*_-[]()

8


66x54

100x105

22x22

Grid System

13


14


Graphic Element

15


Pattern

16


Stationary Set

17


18


Manual4  
Manual4  
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