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Winter 2013

WHO’S

ROCKIN HEAT?


Kicks + iKen = Complete Style admin@ikenwatches.com


contents

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NU SWAGG

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MY DAY with Fetti

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PUMA 2014 PREVIEW

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MY DAY with J Parker

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NU COLLECTION

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DESIGNER PROFILE with Yurri Mial

22 INTERVIEW with 4 U Caps 24 HOUND Pound for Pound 26

INSTAGRAM CHECK

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OUTFIT OF THE DAY

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letter from the nuso team NU SNEAKER ORDER, an ADDICTED 2 SNEAKERS production, is the premier magazine for the consummate sneaker collector and the sneaker-obsessed. As the pulse of the sneakerhead community, this web-based publication is dedicated to showcasing through compelling editorial, brilliant imagery and stirring multimedia the latest trends in cutting-edge athletic footwear, the designers who create them and the sneakerheads who love them. And because the world of sneakerheads is about more than just innovative design, NU SNEAKER ORDER will also feature the fashion-forward accessories and clothing that show off the best of today’s

Editor-in-Chief Alice Liao Executive Editor Alia Akkam Art Director JonJon, Derek Smith Fashion Director Gabe Andre Sales Director Daniel Jean-Gilles Photographers Pascale Daniel Printer Effectus Clothing Marketing Team Ryan Joseph, Michael Marotta, Jesus Salcedo, Eric Ficocelli Contributors NYHeat, Addicted2Soles, Effectus Clothing, 8and9 Clothing, 4UCaps, Levity Live, Rdynamics, Puma, iKen Watches.

high-design kicks.

Contributing Writers Astride Myria, Pascale Daniel, Dyahan Felix, Myria G.J.

www.nusneakerorder.com

Thanks to the Models Hound, Justin Andrew, Ariana Dyahan, Michael Marotta, Ryan Joseph, Aelis Joseph, Brail Diaz, Carlina Valez, Jonathan Valez, Jessie Kay, Brendan Nolan, Addicted2Soles

Winter 2013

WHO’S

ROCKIN HEAT?

Editorial / Sales www.nusneakerorder.com nusneakerorder@gmail.com

Sponsor

Nu Sneaker Order is published seasonally, four times a year. No part of this publication may be used without written permission by the publisher. © 2013 Nu Sneaker Order. Every effort is made to avoid errors, misspellings and omissions. If, however, an error is comes to your attention, please accept our sincere apologies and notify us. Thank you for reading!

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nu swagg

PUMA Disc Blaze Lite Tech

The Disc Blaze Lite Tech brings the iconic Discs of the ’90s up to speed with a lightweight construction featuring Faas BioRide technology. Comprised of three parts—rocker, flex and groove—this hightech sneaker is designed to run! www.puma.com

EFFECTUS CLOTHING

Have a pair of Nike Lebron 11 Terracotta Warrior Sneakers? Then call them out with the Pollution Remix T-Shirt. www.effectusclothing.com

RDYNAMIKS EMPIRE

Get yourself into the empire state of mind with this dope beanie from Reflection Dynamiks. 100% acrylic jet-spun cuffed beanie. www.reflectiondynamiks.com

EMBELLISH

Keep the sun out of your eyes and your attitude cool with the limited-edition Tortoise M-16 shades, a collaboration between two NYC brands, Embellish and Paislee Ltd. These stylish tortoise shell frames are topped off with a gold M-16 design at the temples. www.embellishclothing.com

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8and9 CLOTHING

Never Sleep Cuffed Beanie Skins and Cement colorways are a dope way to match your kicks or just to keep warm. www.8and9.com

NIKE JORDAN GAMMA BLUE

Black patent leather and black nylon mesh dress up a classic sneaker where the hits of color are few but strategic: Jordan’s jersey number in bright yellow, the iconic Jordan figure and a sole in gamma blue. www.NIKE.com

EWING ATHLETICS

Ewing Athletics steps back into the game with a new line of sneakers, available in multiple colorways. Also check out its latest releases introduced just this fall. www.ewingathletics.com

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RDYNAMIKS BELEAF

Just out, the Beleaf snapback will make a “hothead” of anyone with its brightly colored brim. www.reflectiondynamiks.com

IKEN WATCH

Why not create an iKen to match your kicks? Choose from a huge variety of colors and take away and add parts to suit your entire sneaker collection! www.IKENWATCHES.com

adidas Originals + Jeremy Scott adidas Originals mainstay collaborator Jeremy Scott has been plenty busy with his Fall/Winter 2013 collection, a set that should satisfy his fans who are looking for more of his eccentric pieces. The group includes four separate sneakers, each of them donning different patterns from colorful camos to zebra styled pony hair. www.ADIDASORIGINALS.com

PUMA Sky Wedge Reptile Classic Sky II patterns and inspiration from the Mihara style MY-66 come together in the Women’s Sky Wedge Reptile shoe. Athletic and fashionable, it mixes suede and leather in bold and bright colors and has an in-heel trainer with a rubber sole. www.puma.com

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Bringing Major Heat To The Sneaker Game IG: IN_THE_CUT_EXCLUSIVES

EMAIL: INTHECUTEXCLUSIVES1@GMAIL.COM


y a d y m SneakerFairy, i, s ia ’B D i t t Fe

Bronx NY

Born and raised in the Bronx, FETTi D’Biasi has become one of today’s top sneaker artists. Her exhilarating rise to custom sneaker fame began in 2001 with a pair of Timberland Field boots that she made her own by adding some fabric. From there, she quickly gained notoriety around her neighborhood for having exclusive sneakers. In 2006, FETTi entered and won her first sneaker competition, the International Sneaker battle, and since then, she’s been unstoppable! This is her day as she begins her custom work.

9:30am

Move my car for street cleaning and visit mom.

12:00pm Leave mom and pick up art supplies I may need. 2:00pm Back in my office painting, emailing, checking the latest on sneaker blogs to stay current. 5:00pm

Start cooking dinner.

interactions in my social media networks while walking my Italian mini greyhound dog around the block.

6:30pm

Eat dinner then watch a movie.

5:45am Sit at my desk in my office and turn on Good Day New

8:00pm

Back in my office again painting and watching YouTube.

5:00am Awake! Scroll through my cell to see any new emails and

York for news and weather… while answering any emails and other inquiries.

6:00am Pick up where I left off before going to bed. I have a

rotational system where I work on customizing multiple pairs of clients’ sneakers at once. Sometimes I stray if I see one design is going to be hotter than another because I myself want to see the pair completed. I still am a sneaker lover!

8:00am Breakfast!

11:00pm Get ready to wind down and go to bed. 12:30am Last round of emails, social media and texts, then it’s

lights out!

While most of my days are like this, there are some when I have to stay in my office all day painting so that I am not too overwhelmed with work. I love what I do and am grateful that I can work this way for myself, using my God-given talents to make sneaker lovers happy!

8:30am Back to the sneakers and social media.

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spring 2014 preview

One of the inspirations for the spring colection was the streets of Brazil / World Cup. PUMA introduced a lot of cool patterns, bright colors and new materials. So here is a snapshot of what they will be offering spring 2014.

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y a d y m rtistry, Atl J Parker, Ikonic A

anta GA

J Parker has been custom painting sneakers and apparel for more than five years and designing footwear for approximately one. Although he still has much to learn as a footwear designer, J Parker believes that his passion for designing and the professional training he received from the legendary D’wayne Edwards at Pensole Footwear Academy in Portland, OR, are what set him apart. 7:00am I wake up.

8:30am I arrive at my day job. From Monday through Friday, I work for an independent contractor who provides automotive paint and touch-up services to various dealerships around the city.

3:00pm (depending how busy I am at my day job) I go home, take a

shower, eat and chill for a few.

nu snea ker o rde r

8:05pm I check my whiteboard/calendar to determine what needs to be done first and what deadlines I have approaching. Remaining organized and maintaining a mind free of clutter are of vital importance for the success of my business...and my sanity. Lol. 8:30pm Time to get into grind mode.

8:00am I’m out of the house.

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8:00pm I start the second half of my day. CUSTOMIZING.

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2:30 am The second half of my day ends, if it ends at all. I think about what’s next for the following day. Sometimes, I may not even sleep, but I really don’t mind at all because this is what I LOVE to do. 7:00am Alarm clock goes off. Time to start the process all over again.


nu collection

Addicted and Co. Embellish

8and9 Clothing Alador & Smith Jordan Brand

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8and9 Clothing

Effectus Clothing Puma

Vac Nation

8and9 Clothing Puma Nike

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Rdynamik K.N.O.W. Apparel

New York Heat Addicted and Co.

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Rdynamik The Hundreds Nike

Puma Effectus Clothing 4uCaps

4uCaps 8and9 Clothing Nike Alidour & Smith

Effectus Clothing 8and9 Clothing Nike Puma

Rdynamik adidas Nike Puma w w w. nu s neakero rd er. co m

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4UCaps 8and9 Clothing Jordan Brand

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Rdynamik 4uCaps Nike Jordan Brand adidas

8and9 Clothing Alidour & Smith Varsity

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Effectus Clothing adidas Nike Puma Rdynamik

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Vac Nation Collection

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designer

y

urri Mial is currently a Footwear Designer II for Under Armour in Baltimore. As with most in the biz, his interest in sneakers and sneaker culture began in childhood, when his bible of choice was the Eastbay catalog. Immersed in each issue, which he kept in boxes that he still has to this day, Yurri educated himself on different sneaker products, materials and technologies.

But the desire to make the leap from sneaker aficionado to sneaker designer did not come until his senior year in high school when he read an article in a footaction publication. “The article highlighted one of my favorite sneaker designers, Aaron Cooper,” says Yurri, “and once he introduced industrial design to me, it was the beginning of my journey.” And what a journey it has been. After receiving his B.S. in Industrial Design from the Art Institute of Philadelphia, where he graduated with honors, he got a stint designing performance products for Puma Running. This he did for four years before joining UA. Throughout his young, yet impressive career, Yurri has pushed himself to design meaningful footwear that evokes the same emotional connection and excitement as the shoes he grew up with. With his creations, he hopes to achieve three goals. “I want to tell great stories through my designs,” he explains. “I want to create product that wows consumers and even other designers. Lastly and most importantly, I want to create purposeful product.” For inspiration, Yurri looks to musicians, artists and “essentially anyone who thinks differently than I do,” he says. He also likes to

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PROFILE

keep tabs on developments in other industries and areas of design, especially material innovations and processes. To stay forwardlooking, he uses trend-forecasting services. “If you ask me, the future of footwear is materials,” Yurri says. “There have been so many advances in technology that I can see being applied to the footwear industry that haven’t yet.” Interestingly, Yurri doesn’t consider himself a true sneakerhead—but only because he holds too much respect for the culture: “I’ve got the awareness and mentality of a sneakerhead, but my collection doesn’t come close to some of the true diehards out there.” Nevertheless, Yurri has his favorites. Of the ones he’s created, the Puma Bioweb and FAAS 100 Collection occupy a special place in his heart. As to his personal collection, he’s split between his Visvims and Eggplant Flightposite 1s. Always on the lookout for inspiration, especially in the here and now of the sneaker industry, Yurri currently has his eye on the new Lebrons XI. Ask him why and the professional designer in him responds: “The complexity of the construction, the attention to detail and the overall aesthetic come together well to make a really compelling product.” Had he not entered the world of athletic footwear, Yurri would have still pursued a creative profession—such as designing websites and branding. “I love the realm of 2D, anything goes,” he says. Even in 3D, that same attitude is palpable and benefitting sneakerheads everywhere. So what does the future hold for this up-and-coming sneaker designer? In five years, he sees himself as a senior designer in the Running category. In 10, he says, “I’ll be my own boss and create products out of my own studio.”


NOW CASTING for documentary! Were you born into this life?

Seeking true sneakerheads with a story. Currently looking for both females and males aswell as teenagers who possibly inherited a crazy collection from a parent or older sibling and/or have already begun an outrageous inventory of kicks with a true passion and respect for the culture. Also looking for a self proclaimed and proud “hype beast� -do you wait in line? Do you buy sneakers just to show off? Are you from a well off family and have it so you flaunt it? Are you a re-seller? Do you own a collection you never wear? Be real, be honest and write us a brief description with age and location, why you feel you fit the lifestyle and what makes a real sneakerhead to you. serious inquiries: bornintothislife@gmail.com YouTube/bornonthe7th IG: @bornintothislife Producer: Bornonthe7thmultimedia.com Director: Miguelmunguiadp.com


interview

WITH

We st Nya c k

When did you open the first 4UCaps store?

The first store opened in May 1998.

Have you expanded since then?

We now have three stores located in the Bronx, Manhattan and West Nyack, as well as the website, 4ucaps.com

Have you seen the trends in caps change at all over the years? Trends come and go, some faster then others: snapbacks, strapbacks, custom visors and straps.

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Bro nx

Have you collaborated with New Era or any other company?

We have our own exclusive caps that are made by both Mitchell & Ness and New Era.

What is your hottest-selling snapback and fitted you have sold?

That’s hard to say, because all the custom caps are made in small numbers—72 caps—that are then divided between three stores and the website. When it’s a hot sneaker, then we have a few hats to match up. I will say that, for us, fitted caps outsell snapbacks.

Do you think the sneaker community is influenced with hats?

The sneaker community is a huge influence on hats and color combination and the team logos we use.

What do you see as a major trend or must-have in the hat market?

Most guys just want something unique, different logos and color combos to match up with their sneakers. Everyone can get the sneakers, but the caps are what set the outfit off.

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LOCATIONS BRONX 2559 W H I T E P L A I N S R D B R O N X , N Y 10467 M A N H ATTA N 115 DYC K M A N S T N E W YO R K , N Y 10040 W E S T N YAC K 3342 PA L I SA DES C ENT E R DR W ES T N YAC K , N Y 10 9 9 4

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hound FOR POUND

GOING POUND

Hound, the winner of the first SNKR Pimp Tournament, held at the Addicted 2 Sneakers Expo last winter, is ready for the next round. Who wants to take him on and win the next belt? Hound’s collection is at another level, but this champ has been in the sneaker game for only a minute. A word of advice: Whoever has the heart to go up against him better be ready.

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instagram

check A2S_US

445 1518

2693

Following

#ADDICTED2SNEAKERS #A2S #A2SNATION

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Shirt: Hudson x Been Trill Pants: Gap Sneakers: Puma Future Disc Lite Hat: 4UCaps

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of the day

outfit


TWITTER & INSTAGRAM:

@NEWYORKHEAT

ad index

Advertiser Page iKen Watches ..................................... CV1 4UCaps .................................................... 03 In The Cut Exclusive ............................ 07 8and9 Clothing Company ................ 11

Born in This Life ..................................... 21 Effectus Clothing .................................. 25 Les Clothing ........................................... 27 New York Heat ................................... CV2 Addicted 2 Sneakers Expo ............ CV3


2014 Expo Dates March 2014, New Jersey June 21, 2014 @ Levity Live, Palisades Mall October 2014 - TBD December 20, 2014 @ Levity Live, Palisades Mall www.addicted2sneakers.com @A2S_us

NUSO Winter 2013  

Nu Sneaker Order is the premier magazine for the consummate sneaker collector and the sneaker-obsessed.

NUSO Winter 2013  

Nu Sneaker Order is the premier magazine for the consummate sneaker collector and the sneaker-obsessed.

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