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National University of Singapore The National University of Singapore (NUS) is a multi-campus university of global standing, with distinctive strengths in education and research and an entrepreneurial dimension. Its diverse and cosmopolitan community of over 30,000 students from 100 countries contribute to a rich learning and living environment across three campuses – its principal 150-hectare Kent Ridge campus, Bukit Timah campus and Duke-NUS Graduate Medical School Singapore in Outram. NUS offers a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment. There are 14 faculties offering courses from architecture to medicine to music. A special feature of NUS education is the global dimension of its courses in partnership with some of the world’s best institutions. NUS also enjoys a close teaching-research association with 14 national-level, 18 university-level and more than 80 faculty-based research institutes and centres. Research activities are strategic and robust, and a ‘no walls’ collaborative culture forms the bedrock of NUS’ research-intensive vibrancy. A spirit of entrepreneurship and innovation promotes creative enterprise university-wide. This is aided by a venture support eco-system that helps students, staff and alumni nurture the development of start-ups into regional and global companies. NUS plays an active role in international academic networks such as the Association of Pacific Rim Universities (APRU) and International Alliance of Research Universities (IARU). It is ranked amongst the best universities in the world, and is well-regarded for disciplines such as Technology, Biomedicine and the Social Sciences.

NUS Business School Established in 1965, NUS Business School is known for its focus in providing management thought leadership from an Asian perspective, enabling our students and corporate partners to leverage on the best global knowledge and deep Asian insights to drive business growth in Asia and around the world. This combination of global knowledge and Asian insights is reflected in all aspects of its research, teaching and industry outreach. As Asia’s Global Business School, NUS Business School is a leading authority on business in Asia. The School has consistently received top rankings in the Asia-Pacific region by independent publications and agencies, such as Financial Times, Economist Intelligence Unit, and QS Top MBA, in recognition of the quality of its programmes, faculty’s research as well as graduates. The Financial Times ranked the School’s Asia-Pacific Executive MBA programme 20th and its MBA programme 35th in the world in 2008 and 2009 respectively. In 2009, the School was ranked as the only Asian business school in Asia that was most preferred by employers across the world, by the QS Global 200 Business Schools 2009: The Employers’ Choice Survey. The School is accredited by AACSB International (Association to Advance Collegiate Schools of Business), an endorsement that the School has met the highest standards for business education, and is a full academic member of CEMS, a prestigious global alliance of leading business schools and multi-national companies. The School has top research faculty that is close to practice; more than 2,500 BBA, MBA, Executive MBA, and PhD students; more than 2,000 annual participants in Executive Education programmes; and over 45,000 alumni in diverse organisations and positions of leadership throughout the world.

Mochtar Riady Building An Iconic New Home for Asia’s Global Business School Come end 2009, NUS Business School will move into its new flagship building, the Mochtar Riady Building, located on a prominent site overlooking the road intersection between Heng Mui Keng Terrace and Kent Ridge Drive. Named after Dr Mochtar Riady, Founder & Chairman of the Lippo Group, in recognition of the Group’s generous gift of $21 million to NUS Business School, matched dollar for dollar by the Singapore government, this iconic building serves as a gateway to the School and is a pertinent symbol of the School’s deep commitment to exceptional academia.


The NUS Asia-Pacific Executive (APEX) MBA The Asia-Pacific Executive MBA is one of the region’s most established Executive MBAs, designed with a unique strategic focus on Asia-Pacific business within a global economy. It provides senior executives with a rigorous and relevant management learning platform which is minimally disruptive to career responsibilities. The

“The NUS EMBA is an intense and insightful experience; it is definitely worth the while!” GUILLERMO FRYDMAN Argentinian Regional Marketing Director Healthcare Industry Intake 17

programme has a wide Asian geographical footprint where classes are conducted in 6 countries - Singapore, India, Indonesia, Thailand, China and Vietnam. The professional and cultural diversity of students also provide valuable peer-to-peer learning and networking opportunities that complement the quality international curriculum.


Ranked Top 20 Executive MBA Worldwide • Ranked Top 6 Worldwide in International Participants • Ranked Top 7 Worldwide in International Course Experience • Ranked Top 9 Worldwide in Work Experience • 73% Salary Increase Upon Graduation

– Financial Times 2008  Ranked Top 35 MBA Worldwide – Financial Times 2009  NUS Business School ranked 3rd most preferred in Asia-Pacific by Global Recruiters – QS Global 200 Business Schools 2009: The Employers’ Choice Survey  Ranked 89 in the “Which MBA?” Globally – Economic Intelligence Unit 2008  NUS ranked 4th in Asia & among Top 30 in the Times Higher Education Supplement – QS University Rankings The Times of London, 2008  NUS Business School ranked 4th outside of North America and 47th Worldwide for Research – Top 100 Business School Research Ranking by University of Texas (UTD), Dallas, 2009

Membership  Association to Advance Collegiate Schools of Business (AACSB)  Executive MBA Council (EMBAC)  Partnership in Management (PIM)  Graduate Management Admissions Council (GMAC)  European Foundation of Management Development (EFMD)  Community of European Management Schools and International Companies (CEMS)





Messages The journey of a thousand miles starts with a step. You have boldly taken the first move to invest in the Asia-Pacific Executive MBA and in the best talent that you know – yourself. Congratulations! At NUS Business School, we pride ourselves on knowing Asia best, providing management thought leadership and deep Asian insights. In this programme, you will be exposed to diverse perspectives, both globally and from Asia. Learning in and out of the classroom is both as rigorous and dynamic – because your peers are high potential individuals on the fast track like yourself. These individuals have lived or worked in Asia for many years and they bring to the classroom their extensive and unique experiences. Most of our 110-strong faculty come from the world’s top universities. They have strong research and teaching capabilities, and are dedicated in helping you understand the AsiaPacific businesses within a global economy. Our wide geographical footprint - the residential segments in six dynamic cities on a conducive, non-disruptive study schedule will allow you to personally experience the various conduct of business in different Asia-Pacific regions, complementing our quality international curriculum. We believe that it is not enough to just read about it; you have to be immersed in the culture as well. The Asia-Pacific Executive MBA provides the perfect platform for you to learn and network with other global business leaders. Expect to forge tight knitted bonds with participants from over 20 nationalities and 25 industries in different functional areas. You are also connected to our wide reaching global alumni network with over 45,000 individuals from over 70 countries. This will certainly give you access to a world of unlimited opportunities! NUS Business School is celebrating our 45th anniversary in 2010. The theme of our anniversary celebrations is “Transforming Leaders – Past, Present and Future”, reflecting our long history of successfully providing high quality business education. We have provided for a rigorous and rewarding education for our students for 45 years, transforming them into successful leaders. Formed in the year of Singapore's independence, NUS Business School has also played a major role in educating business and public leaders of Singapore and the region. When you come on board this programme, you can be sure of our commitment to helping you grow as a business leader on the global stage. We look forward to welcoming you to the NUS Business School family and celebrating your upcoming success! Professor Bernard Yeung Dean and Stephen Riady Distinguished Professor of Finance NUS Business School The Asia-Pacific Executive (APEX) MBA is one of the region’s most established Executive MBAs, a unique global programme with a strategic focus on Asia-Pacific business, now in its 13th year. Ranked Top 20 EMBA programme globally by the Financial Times in 2008, it boasts a distinguished and professionally diverse alumni network of over 350 senior executives from the Americas to Australasia, imparting peer-to-peer learning and networking opportunities enhanced by the quality and reputation of a distinguished international faculty from some of the leading PhD programmes in the world. Our Executive MBA programme is designed with the busy executive in mind, providing an optimal learning platform with minimal disruptions to career responsibilities. The rich professional, gender and industry diversity of every incoming cohort provides a wonderful opportunity for cross-cultural sharing and engagement. The modules are taught in 2-week study segments every 3 months beginning in June and ending in October the following year, conducted in Singapore and five additional countries - China, India, Indonesia, Thailand and Vietnam. The strong Asia-Pacific geographic footprint is testimony of our commitment to meet global executives’ and entrepreneurs’ needs for a quality international curriculum that addresses the challenges of doing business in Asia. I invite you to a unique and rewarding learning journey with the APEX MBA, a programme that integrates the best of management theories and practices from East and West, designed for business leaders who embrace both globalization and ‘glocalization’, and who seek a particular focus on the Asia-Pacific region. Associate Professor Prem Shamdasani Academic Director, Asia-Pacific Executive MBA Programme Associate Dean, Executive Education NUS Business School 3


Insights for The Future The consequence of cross-continental economic expansion is an exponential growth of worldwide technologies that creates a huge knowledge base, which, since it arises from a global fount, naturally bears distinctive and varying geographic characteristics. This ever-evolving scenario naturally sees increasing differences in the way businesses are conducted, calling for a bridging of these variances. The Asia-Pacific Executive MBA programme is thus an effort to explicate actual, unique business experiences and practices, broadening awareness and understanding of differing trends and situations, to imbue an insightful grounding so that participants may prepare to engage the future creatively.

Programme Highlights      

Ranked Top 20 Worldwide by Financial Times EMBA Ranking 2008 Member of the Executive MBA Council Global curriculum, Asia-Pacific content Diversity in nationalities & industries Rich peer-to-peer learning Wide geographical footprint with overseas residential segments - Singapore, India, Indonesia, Thailand, China, Vietnam  Six intensive 2-week segments held 3 months apart over 17 months  Ideal for frequent travellers, optimal learning with minimal career disruptions

Programme Details

Experience Six Residential Segments in Six Countries Across Asia

 Provides the knowledge and skills to position leaders at the forefront of increasingly competitive business environments  The opportunity to connect and establish a strong international network with top executives from a wide range of functions and industries  First-hand contact and insights from business leaders on various disciplines  Exposure to an experienced faculty with strong expertise on business in the Asia-Pacific  Direct exposure to business in six promising Asian economies through overseas residential segments

“Asia is the continent where business is going to flourish over the next decades. Having my basic training in Europe and from a European perspective, this NUS EMBA offered me the necessary insights and knowledge in doing business in Asia and with Asia in order to prepare me better and to assure a further growth of Lotus Bakeries in this part of the world. The unique formula of teaching and exchange of experiences amongst high-level executive peers gives me the necessary insights and network for our future developments in Asia-Pacific.” BART BAUWENS, Belgian Director Export, Lotus Bakeries Class of 2008 (Intake 15) 4


Cosmopolitan Refinement In the ongoing evolution of world business, cosmopolitan refinement can only be brought about via crosscultural perspectives, which positively encourage enlightened relationships. The contribution of our international seasoned business leaders grants wider exposure to diverse values and experiences, therein fostering a mature objectivity indispensible to sound, universal management. Profile of Participants from Intake 16, 17 & 18

3916 25 years

Average Age



Average Work Experience

Country Represented

Percentage of Female

Industries Represented (%)









France Germany Ireland Italy Norway Switzerland United Kingdom

Oceania & Africa


Bangladesh China India Indonesia Japan Malaysia Myanmar Philippines South Korea Thailand Vietnam

Australia New Zealand South Africa

Argentina Brazil Canada Peru United States

Manufacturing Professional Services Education IT Financial Services Healthcare Government Semiconductor Hospitality & Sales Trading

23 10 8 8 6 6 5 5 4 4

Oil & Gas Media & Publishing Transportation Marine Aerospace Chemical Logistics Merger & Acquisitions Philantrophy Others

4 3 3 2 1 1 1 1 1 4

From left to right: Suresh Raman, Indian Intake 17 Ting Dor Ngi, Malaysian Intake 17 Phillip Pollock, Australian Intake 17 Patricia Druck, Brazilian Intake 16 5


Clear Affirmation Our graduates’ personal experiences speak volumes for the wealth of knowledge they have acquired and rich networks they have developed in participating in this programme

THIEN DINH NGUYEN, Australian Investments Director VABIS Group Intake 17 “The NUS EMBA programme has added new, valuable theoretical concepts and structure to my practical experiences. The professors have delivered the concepts in exciting ways, which promotes deep thought and enthusiastic debate from the class. The class, coming from diverse cultures and industry sectors, have provided multiple enriching viewpoints. Formatting the course in 2-week segments has allowed un-distracted attention on the subject matter.”

STAR JINGKAOJAI, Thai Group Marketing Leader Holcim Services (South-Asia) Limited Intake 17 “I can say that I have had enough experience in the real business world and understand how to survive. But the NUS EMBA programme was able to provide me with additional learning and I was able to gain more insights. The professors have good business background and were able to integrate and relate the lessons to the actual business world. I know that I made the right choice and for that, I say thank you to all the professors and my fellow classmates for providing me with a good educational experience.”

CHONG PEK HOONG, Malaysian General Manager NatSteel Recycling Pte Ltd (A Tata Steel Enterprise) Intake 17 “The NUS EMBA Programme offered me a truly Asia-Pacific experience. I was looking for an EMBA programme to increase my exposure to the Asia-Pacific region as this would be the main growth area in the next few decades. The NUS EMBA did not disappoint me. My class is made up of so many nationalities from the Asia-Pacific and the debates and sharing that we had in class were the main source of learning from this programme. Our class discussion also took us to all the fast growing countries in the region such as China and India, to give us an intimate experience of the people, industries and opportunities in these places. These are experiences that will enrich me for a lifetime.”



BARBARA NOONAN, Australian Head of Indirect Channels, Asia-Pacific Nokia Siemens Networks Intake 17 “The Asian focus, case studies and in-country programmes enhanced the comprehensive general management topics that covered the full range of highly quantitative subjects such as financial accounting to the more philosophical topics of organisational change and leadership. The professors and programme staff were passionate professionals who created a conducive learning environment and were always accessible. The cross-cultural, varied industry base of the cohort was fabulous and stimulated excellent debates and discussions. I highly recommend the NUS EMBA programme to anyone looking to equip themselves with the latest management thinking to address the challenges and opportunities of the Asia-Pacific Region.”

ERIC TAN, Singaporean Managing Director Weidmuller Pte Ltd Intake 17 “The thought of studying corporate strategy, marketing, corporate finance and organisational change filled me with excitement to beef up my confidence to manage and communicate more effectively in my organisation. In the leadership and managerial skills module, we learnt about perception of wisdom and realms, and the ability to make sense of phenomena with our mind and all sensory capacities. We also learnt about the “complexity ceiling” – the importance of alignment with customers. I firmly believe that the NUS EMBA remains the most comprehensive and challenging management training programme for me and also for top executives.”

JO GARDE, Filipino Marketing Director P.T. URC Indonesia Intake 17 “The NUS EMBA programme is a rare and remarkable learning journey which should be experienced by every senior executive. To re-live student life and be uprooted from the daily routine of work into a completely different environment provides a refreshing change. Its Asian focus highlights issues and opportunities specific to the world’s fastest growing region, offering a critical advantage in a challenging business climate. But its biggest value is the additional network of seasoned executives and life-long friends that opens up opportunities for global collaboration and partnerships. The NUS EMBA programme provided me with a stronger academic foundation on which to move my career to the next level.”



Shared Wisdom Considering that the reality of a global economy requires varying yet appropriate responses to contrasting cultures and viewpoints, the NUS Asia-Pacific Executive MBA programme fosters better understanding by gathering practical, real world business know-how from experienced professionals across a spectrum of functions, disciplines and sectors. The programme’s curricular enrichment ultimately elevates the benchmark for senior management in the scope of their academic and scholastic fulfillments.

Prem Shamdasani (Singaporean) Associate Professor Academic Director, Asia-Pacific Executive MBA Programme Associate Dean, Executive Education PhD, University of Southern California

Susanna Leong (Singaporean) Associate Professor Vice-Dean, Graduate Studies LLM, University of London

 Recipient of various NUS Teaching Awards  Extensive Consulting Experience

 Senior Fellow, Intellectual Property Academy of Singapore  Advocate & Solicitor of the Supreme Court of Singapore

Ivan Png (Singaporean) Professor Head, Department of Business Policy PhD, Stanford Graduate School of Business

Hum Sin Hoon (Singaporean) Associate Professor Vice-Dean, Undergraduate Studies PhD, University of California

 Lim Kim San Professor  Independent Director of Hyflux Water Trust Mgmt Pte Ltd and Healthway Medical Corporation Ltd

 Member of Efficient Consumer Response (ECR) Board of Singapore  Extensive Consulting Experience

Trichy V Krishnan (Indian) Associate Professor PhD, University of Texas at Dallas

Jayanth Narayanan (Indian) Assistant Professor PhD, London Business School

 Member of Editorial Review Board, Journal of Marketing  Extensive Publications

 Reviewer of various publications  Interest in Organisational Behaviour

A Selection of Books by NUS Business School Faculty Extensive knowledge of Western business concepts and practices combined with a deep understanding of Asia enables NUS Business School faculty to provide the best of East and West in business education and research.


Singfat Chu-ChunLin (Mauritian) Associate Professor PhD, University of British Columbia  Recipient of various NUS Teaching Awards  Extensive Consulting Experience

Ho Yew Kee (Singaporean) Associate Professor Vice-Dean, Finance & Administration PhD, Carnegie Mellon University  Member of the CPA (Australia) & CFA (US)  Recipient of various scholarships & awards

Chang Sea-Jin (Korean) Professor PhD, Wharton School, University of Pennsylvania  Provost’s Chair  Extensive publications


Rachel Davis (Indian) Adjunct Associate Professor PhD, University of Illinois at UrbanaChampaign

Andrew Delios (Canadian) Associate Professor PhD, Richard Ivey School of Business, University of Western Ontario

 Founder & Chief Knowledge Officer of EduMetry  Extensive Consulting Experience

 Extensive publications  Best Paper Award, Australia & New Zealand International Business Academy Conference, 2006

Eric Kenji Tachibana (American) Adjunct Associate Professor MBA, University of California, Los Angeles & National University of Singapore

Jochen Wirtz (German) Associate Professor Academic Director, UCLA - NUS Executive MBA PhD, London Business School

 Serial Technopreneur  Extensive publications

Abrams Douglas (American) Adjunct Associate Professor MBA, Wharton School, University of Pennsylvania  Serial Technopreneur  Visiting Professor at Chulalongkorn University

 Extensive publications  Recipient of various teaching, publication & research awards

Wong Poh Kam (Singaporean) Professor at NUS Business School, Lee Kuan Yew School of Public Policy, NUS School of Engineering PhD, MIT  Director, NUS Entrepreneurship Centre  MIT, Fulbright & Oshikawa Fellow

Mark Goh (Singaporean) Associate Professor PhD, University of Adelaide  Council Member, Supply Chain Asia  Consultant for MNCs and NGOs such as World Bank, ADB, APEC

Visiting Professors Paul Olk (American) Associate Professor PhD, University of Pennsylvania  Diamond Award for Teaching, University of Denver  Extensive Publications

Lawrence Wong (Singaporean) Adjunct Professor PhD, University of Michigan  Extensive leadership coaching experience  Vice President of Singapore Collectors Association



Curriculum The Asia-Pacific Executive MBA is a graduate programme, leading to the award of the degree of “Master of Business Administration”. The structure, format and content of the curriculum have been designed to meet the needs of senior executives.



All candidates must complete the modules as follows:

BME 5001 Leadership & Managerial Skills This module combines comparative (East-West) sociological and psychological perspectives on management. The integration of the various perspectives for the participant's personal and leadership development will be highlighted. The emphasis in this module is to enable participants to understand and apply social knowledge and skills needed to deliver their leadership roles and responsibilities at the senior and top levels of the enterprise.

BME 5002 Corporate Strategy Corporate Strategy will focus on the work of the general manager as the head of a business entity, corporation, business, division or plant. The module concentrates on the skills and actions required of the general manager for the development, communication and implementation of strategic organisational choices in the context of complex business situations. The module will focus on the concept, development and implementation of business strategy in organisations.

BME 5003 Decision & Risk Analysis The module promotes a scientific paradigm for complex managerial decisions such as problem formulation, model building, selection of analytical tools and formulation of managerial initiatives ensuing from the results. Through this training highlighting “System 2 thinking� , which is methodological, unemotional and effortful over many applications, participants will be better positioned to carry out and communicate business analyses on their own as well as evaluate work undertaken by specialists, analysts and consultants. Participants will gain intensive hands-on exposure to contemporary software packages useful towards solving problems in Decision and Risk Analysis (evaluation of strategies, risks and payoffs), Data Mining (exploratory and analytical CRM), Forecasting (adaptive estimation of trend and seasonal indices) and Optimisation (revenue management, cash flow, staffing, marketing metrics and supply chain).

BME 5004 The Business Environment in Asia This module provides an economic foundation for the understanding of the business environment. It begins with macroeconomic indicators and their determinants; and then, the tools of macroeconomic management (monetary, fiscal and exchange rate policies). It follows with techniques of modern microeconomic analysis - strategic thinking, asymmetric information and externalities - and their application to managerial decisionmaking. The module next focuses on economic modernisation in Asia with special attention to associated political and social dynamics. Concepts covered include: Modernisation, Industrialisation and Economic Development, Economic Analysis and Measurement, Trade and Foreign Direct Investment,

Demographics, Urbanisation, Government and Politics. These concepts are taught within a framework which students apply toward country analysis.

BME 5005 International Business This module provides an understanding of cross-border economic activities, especially international trade and foreign direct investment. This part also examines how culture and politics influence the processes and outcomes of international business, especially the contemporary socio-political economy of trade and investment. Other topics include international monetary system, regional economic integration and the strategy and structure of multinational enterprises. The aim is to sensitise the student to a wide array of concepts that, when taken together, explain the phenomenon of globalisation.

BME 5006 Strategic Marketing & Brand Management This unique and integrated marketing module which is taught in two different countries at different stages of market development, is designed for experienced, senior executives who not only wish to learn about the latest conceptual frameworks and analytical tools to better understand customers, markets and brands, but who also value experiential learning opportunities from visits and dialogue sessions with senior management from companies with regional and global operations. A good mix of case studies from Asia-Pacific and globally underpins the core objective of providing a strategic and cross-cultural perspective to the challenges and opportunities of successfully marketing and branding products/ services in global and multi-media environments. This in turn is predicated on a sound understanding of the basic marketing management process that delivers superior customer value in diverse and changing markets.

BME 5007 Accounting & Management of Financial Resources This module presents an overview of the principles of both accounting and financial management with a view to providing executives, who may not possess prior accounting or financial training, with an understanding of accounting and financial management concepts. Topics include: the uses and limitations of accounting information for decision making and performance evaluation; knowledge of financial resource management; the role of managers in maximising the financial value of the firm; the standard techniques of financial analysis and control; financial markets and the environment in which businesses operate; valuation and capital budgeting; capital structure and the cost of capital; the choice of sources of financing; and the management of current assets and liabilities of the firm.



BME 5008 Management & Organisation

BME 5011 Contemporary Issues in Asian Business

This module deals with the skills and responsibilities necessary for successful management in 21st century organisations. The primary emphasis is on designing and managing organisations and on senior executive effectiveness. The module addresses how creating a flexible, dynamic structure can aid in achieving organisational and personal advantages through faster decision making, improved interdepartmental and intercompany collaboration, and learning. It focuses on the role of senior managers, the skills needed to be successful leaders and the tools available to them to aid in this effort. Paramount in the list of skills is effective negotiation. This module will be largely experiential, providing participants with the opportunity to develop their skills by engaging in case discussions, negotiations, and integrating their experiences with the principles presented in the assigned readings and course discussions. This course is designed to foster learning through doing, and to explore the student's own talents, skills, and abilities as a leader and as a negotiator. Some of the topics covered include: boundaryless organisations, information sharing, training, reward systems, distributive negotiations, thinking win-win, principles of influence, persuasion and multi-party negotiations.

This course will address one or more of a range of important topics and issues in the management of Asian organisations. Services Marketing, creating and marketing value in today’s increasingly service and knowledge-based economy, requires an understanding of intangible assets, and the development and implementation of a coherent service strategy to transform these assets into improved business performance. This module focuses on acquiring, serving and retaining customers - the most important of these intangible assets. Corporate Governance (CG) has been defined as a set of relationships between a company’s management, its board, shareholders, the community at large as well as other stakeholders, providing the s t r u c t u re t h ro u g h w h i c h t h e o b j e c t i v e s f o r t h e company are set and the means of attaining those objectives and monitoring performance are determined. The objective of this course is to provide a solid understanding of CG from an international perspective - with a focus on Asia - drawing from the insights of academia, regulators and practitioners.

BME 5012 Thinking Creatively & Strategically BME 5009 Logistics & Operations Management The primary objectives of the module are to provide an introduction to and an understanding of the substantive knowledge which has developed over the years in the fields of Logistics and Operations Management, and to highlight the current relevance and strategic significance of the logistics and operations function in any given enterprise, especially in the Asian context.

Modules offered under this heading address the concerns and developmental needs of senior executives with responsibility for the overall success of their organisations. Typical topics include: thinking creatively and strategically; global strategic management; managing value-creation through strategy; the strategic management of information technology; managing the Government-Government interface; managing external relations; and managing inter-firm relations and strategic alliances.

BME 5010 Management of Technology & Innovation Modules offered under this heading address topics relating to the management of technology in a wide range of contexts, based on a broad conception of technology. While the specific choice of topics may vary from one cohort to the next, typical topics include the management of innovation and new product development; managing technical professionals; corporate technology strategy; management of advanced manufacturing technologies; management of information technologies; managing entrepreneurship and new venture development; management of R&D; economics of technological change; technological assessment and forecasting; international technology transfer; project management and control; government science and technology policy analysis; and management of software projects.


BME 5014 Legal Issues In Business This module seeks to impart an understanding of how legal considerations and implications affect the conduct of business across national boundaries. It gives essential exposure to commercial contracts and international sales as the agreed basis of doing business and the vehicle for business planning and dispute resolution, the applicable law and forum for cross-border disputes and the most expedient and cost effective ways of resolving them. Also included are topical issues in intellectual property and international trade; competition law and market regulations. Throughout the sessions, case studies will be extensively used to highlight real world business problems, their resolution and the commercial lessons that may be learnt.


Schedule of Residential Segments The Asia-Pacific Executive MBA programme consists of 13 modules, conducted over six 2-week intensive overseas residential segments. Your commitment over the next 17 months (June 2010 to October 2011):



JUN 2010 Modules of Study • Leadership & Managerial Skills • Decision & Risk Analysis



OCT 2010 Modules of Study • The Business Environment in Asia • Management & Organization





JAN 2011 Modules of Study • Accounting & Management of Financial Resources • Strategic Marketing & Brand Management

APR 2011 Modules of Study • Corporate Strategy • Legal Issues In Business • International Business

SINGAPORE SINGAPORE CHINA VIETNAM 25JUN-10JUL 8-23 2011 OCT 2011 Modules of Study • Management of Technology & Innovation • Logistics & Operations Management

Modules of Study • Contemporary Issues in Asian Business • Thinking Creatively & Strategically

From top to bottom: Patricia Druck, Brazilian, Intake 16 | Vijendra Gupta, Indian, Intake 16 | Karen Lim, Singaporean, Intake 17 13


Admission Requirements and Application Guide Admission Requirements

How to Apply

 Educational Background A good first degree in any discipline  Working Experience Minimum 10 years of full time work experience after first degree Holds senior position or has the potential to assume senior managerial position in the near future  Admission Interview Shortlisted candidates may be invited to attend an interview (in person or via telephone for overseas candidates)  Others TOEFL | IELTS is required if the medium of instruction during undergraduate studies was not in English A good GMAT score may be required on a case-by-case basis Admission to the NUS EMBA Intake 19 will be subjected to an overall evaluation of the participant's profile, including a medical examination

 Online Application and Guidelines available at Supporting documents to be sent in by post | courier | fax  Paper Application and Guidelines as per attached in this brochure from pages 17 - 20 The entire package, including supporting documents, to be sent in by post | courier | fax

Continuous Admissions and Application Deadline We have a continuous admission process. Applications are reviewed in the order received and admission offers are made on a continuous basis. Application deadline for receipt of all application materials for Intake 19: 31 March 2010

Checklist Programme Fee  The Non-Refundable Application Fee is S$200  The Tuition Fee is S$80,000 which covers instruction, study materials and most meals during the residential segment. The Acceptance Fee upon taking up our offer is S$10,000 which will be credited into your tuition fee should you matriculate with us. The rest of the tuition fees are paid in three installments of S$30,000 in April 2010, S$20,000 in October 2010 and S$20,000 in April 2011  Other Expenses which are excluded from the tuition fees would be for flight and accommodation borne by the participant estimated at around S$30,000 Fees


Payment Date

Acceptance Fee


Upon admission

Tuition Fee (1st payment)


by April 2010

Tuition Fee (2nd payment)


by Oct 2010

Tuition Fee (3rd payment)


by April 2011

Payment can be made by:  Credit card  Cheque | Bank Draft made out in favour of NATIONAL UNIVERSITY OF SINGAPORE Please send your payment to: NUS Business School Graduate Studies Office (Executive MBA) Asia-Pacific Executive MBA (English) Mochtar Riady Building, Level 4 15 Kent Ridge Drive, Singapore 119245


To be sent in ONE package:  Completed Application Form  2 Essays  Resume  2 Passport Sized Photos  2 Business Cards  Copy of Passport  Application fee of S$200 by Credit Card | Cheque | Bank Draft  Academic Transcripts (copies sent by you + originals requested to be sent directly to NUS Business School), to be translated and verified by notary public if not in English  2 Referee Reports, to be submitted directly to the school by your referees  Company Corporate Brochure (if available)  Recommendation Letters (if any) Softcopy downloads of the application form can be obtained from


“The NUS EMBA programme offers a very broad-based yet focused curriculum to the participants. It attracts senior executives from all over the world and provides a critical platform for the sharing of management expertise and ideas. With China and India continuing to play a major role in the emerging economies, this Asiancentric programme will certainly equip the participants in conducting businesses in Asia. My sincere congratulations to NUS Business School for achieving #20 ranking in 2008’s FT EMBA rankings.” ANGIE NG, Singaporean Group Finance Director Park Hotel Group Class of 2005 (Intake 12)



Roadshows and Information Sessions We would be glad to meet you personally at any of our roadshows and information sessions we conduct globally. For updates, other details or to register for the events, please visit 2009 17 Sep



3 Oct



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New Delhi

19 Oct



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Hong Kong

19 Nov



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17 Dec




DANIEL MATHIESON New Zealander Market Manager, South-East Asia Zespri International Limited Intake 17


9 Jan


Ho Chi Minh City

14 Jan



16 Jan


Kuala Lumpur

23 Jan



25 Feb



20 Mar



Application deadline: 31 Mar 2010 * Please note that dates are subjected to change


Application Form PERSONAL PROFILE Name as Per Passport (Underline Family Name, First & Middle Name): _________________________________________________Citizenship: _____________________ Singapore PR



Identification Number:__________________________ Passport Number: _________________________ Marital Status: ____________ Gender:



Place of Birth: ___________________________ Date of Birth (DD/MM/YY): _____________

Main Email:___________________________________________ Alternative Email: __________________________________________ Mobile: (

) _____________________ Home: (

) _________________________ Office: (

) _______________________

Mailing Address: _______________________________________________________________________________________________ _____________________________________________________________________________________________________________ Permanent Address: _____________________________________________________________________________________________ _____________________________________________________________________________________________________________ In case of emergency: Next of Kin: ______________________________________________ Relationship: ________________________ Mobile: (

) _______________________________________ Alternative Tel: (

) _____________________________________

Permanent Address: _____________________________________________________________________________________________ _____________________________________________________________________________________________________________

ACADEMIC QUALIFICATIONS List the most important educational institutions attended in reverse chronological order: Start: (MM/YY) ________________ End: (MM/YY) ________________ Name of Institution: ____________________________________ City: ________________________ Qualification Obtained: ________________________ Major: ______________________________ Grade Obtained (GPA): ______________ Medium of Instruction:


Other (please specify): __________________

Start: (MM/YY) ________________ End: (MM/YY) ________________ Name of Institution: ____________________________________ City: ________________________ Qualification Obtained: ________________________ Major: ______________________________ Grade Obtained (GPA): ______________ Medium of Instruction:


Other (please specify): __________________

In your opinion, did your university grades accurately reflect your abilities? If no, please explain _____________________________________________________________________________________________________________ List Certificates, Professional Degrees & Memberships that you currently hold _____________________________________________________________________________________________________________ 17


PERSONAL ACCOLADES List Achievements Attained, whether Academic, Professional or Personal, such as Scholarships, Awards, Publications & Other Honours _____________________________________________________________________________________________________________ _____________________________________________________________________________________________________________ List Extracurricular & Community Activities that you were actively involved in, highlighting those in which you hold positions _____________________________________________________________________________________________________________ _____________________________________________________________________________________________________________

EMPLOYMENT HISTORY Total Full Time Work Experience (Yrs): ______________________ Total Managerial Experience (Yrs): _______________________

Current Employment: Start: (MM/YY) _______________ End: (MM/YY) _______________ Name of Company: _____________________________________ Industry: ________________________________________________ Designation: ___________________________________________ City: ___________________________________________________ Country: ______________________________________________ Annual Basic Compensation (US$): __________________________ Annual Performance/Sales Bonus (US$): ____________________ Number of Direct Reports: _________________ Designation of the Individual to whom you report: ______________________________ Number of Employees in Company: _________ Annual Sales Volume (US$):_________________ Asset Value (US$): ________________ Listed Company (If yes, please name Stock Exchange): __________________________________________________________________ Job Responsibilities: _____________________________________________________________________________________________

Previous Employment: Start: (MM/YY) _______________ End: (MM/YY) _______________ Name of Company: _____________________________________ Industry: ________________________________________________ Designation: ___________________________________________ City: ___________________________________________________ Country: ______________________________________________ Annual Basic Compensation (US$): __________________________ Annual Performance/Sales Bonus (US$): ____________________ Number of Direct Reports: _________________ Designation of the Individual to whom you report: ______________________________ Number of Employees in Company: _________ Annual Sales Volume (US$):_________________ Asset Value (US$): ________________ Listed Company (If yes, please name Stock Exchange): __________________________________________________________________ Job Responsibilities: _____________________________________________________________________________________________

International Exposure (Residence, Study or On-site Employment) in order of importance: Country

Duration (Months)


________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ 18


OTHERS Source of Financing for the NUS Executive MBA Programme :

Self Finance

Company Sponsorship ___________%

Others __________________________________________

Have you ever been suspended or dismissed from any university?



Have you ever been retrenched or fired from any company?



Do you have any special medical condition that may require specific assistance





from the university? Have you ever been declared a bankrupt or convicted of any crime?

(If yes to any of the above, please explain on a separate sheet)

ESSAYS Begin each essay on a separate sheet of paper. Essays must be typed and should be no longer than 500 words each.  How would you define yourself and what would you want to achieve as a leader?  Why did you decide to do an EMBA programme and what can you contribute to the class?

REFEREES Soft copy of the Referee Report can be downloaded from Referee 1: Name of Referee: _______________________________________________________________________________________________ Relationship of the referee to the applicant: _______________________________ Duration known the applicant for (Yrs): __________ Name of Company: _____________________________________________________________________________________________ Designation: ___________________________________________________ Email: __________________________________________ Mobile: (

) ____________________________________ Alternative Tel: (

) _______________________________________

Referee 2: Name of Referee: _______________________________________________________________________________________________ Relationship of the referee to the applicant: _______________________________ Duration known the applicant for (Yrs): __________ Name of Company: _____________________________________________________________________________________________ Designation: ___________________________________________________ Email: __________________________________________ Mobile: (

) ____________________________________ Alternative Tel: (

) _______________________________________ 19


FEEDBACK How did you first find out about the NUS Asia-Pacific Executive MBA Programme? ( Please specify)

Past or Current NUS EMBA candidate






Advice of a Professor


Friend at the University


Colleague at work


Business associate


Promotional material mailed to me




DECLARATION I certify that all information in this application is accurate and that I authored the essays myself. I authorise all entities to provide relevant information to the National University of Singapore for use in considering my application and waive any required notice to me. I understand and agree that any misrepresentation or omission of facts from my application may justify denial of admission, its cancellation, or expulsion from the NUS Executive MBA Programme.

Name: ____________________________________ Signature: _________________________________ Date:____________________


Application packages to be sent by post | courier | fax to: NUS Business School Graduate Studies Office (Executive MBA) Asia-Pacific Executive MBA (English) Mochtar Riady Building, Level 4 15 Kent Ridge Drive, Singapore 119245 Email : | Fax : (65) 6775 9097




Classroom and Beyond Industry visits and guest speakers pepper the curriculum of our programme, allowing our participants a holistic education - experiencing first hand knowledge and understanding in the emerging global markets. As part of the lifelong learning programme, invitations are extended to all alumni to return to their alma mater for refresher courses. NUS Business School Graduate Studies Office (Executive MBA) Asia-Pacific Executive MBA (English) Mochtar Riady Building, Level 4 15 Kent Ridge Drive Singapore 119245 Tel

: (65) 6516 7800


: (65) 6775 9097

Email :

Asia-Pacific Executive MBA  

Asia-Pacific Executive MBA

Asia-Pacific Executive MBA  

Asia-Pacific Executive MBA