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RE-DESIGN VIP VILLAGE CORPORATE IDENTITY NURIA GARCIA, 2007


Re-design VIP Village Corporate Identity

CONCEPTS

The MotoGP VIP Village exists INSIDE and BECAUSE of the motorcycle World Championship; MotoGP. It is surrounded by a world of technology and modernity, excitement and emotion. The VIP Village is an oasis inside the paddock, where the invited can find a relaxing break thanks to the quality service offered in an elegant and stylish ambience. Those invited to the VIP Village will always be aware of the privilege that surrounds them and this will convey the sensation of a unique and exclusive experience.

MotoGP

VIP Village

Nuria Garcia, 2007

Exclusivity Elegance Privilege Style Glamour Sophistication Modernity Technology


1. CONSTRUCTION OF THE SYMBOL

The link that the new identity has with MotoGP comes from the MotoGP logo itself. Using a slice of the main part of the MotoGP symbol, we create a ‘V’. This way we obtain an association by virtue of the shapes with MotoGP and at the same time the ‘V’ of the VIP acronym. The simplicity of the shape makes the symbol easy to remember and recognise. It also has positive aspects; transmitting warmth, freshness, elegance, suavity...

Nuria Garcia, 2007

Re-design VIP Village Corporate Identity


Re-design VIP Village Corporate Identity

2. BRAND IDENTITY CONSTRUCTION

2.1 VARIANTS

x

x

Area for text or image placement

2.2 MINIMUM SIZE

15 mm

Nuria Garcia, 2007

Area for text or image placement


Re-design VIP Village Corporate Identity

3. COLOUR

Why blue? The colour is a result of research for a tint not commonly found in the paddock, and also a tone that contains sophistication. All the teams use vivid colours and the VIP Village should have a soft shade in order to be distinguished easily from the rest. A soft colour that should also be classy. The blue is a continuation from the current colours for the VIP Village, so the change will not be totally radical, however the shade has been darkened. To add freshness and warmth, the colour admits gradients that will also enrich the brand in its different applications.

3.1 NEGATIVE

3.2 MONOCHROME

Pantone 540 CV

100% 90%

80%

Black 70%

Nuria Garcia, 2007

70%

60%

50%

40%

30%

20%

10%


4. USE OF THE SYMBOL

Re-design VIP Village Corporate Identity

THE SYMBOL ALLOWS MANY POSSIBILITIES

Nuria Garcia, 2007


Re-design VIP Village Corporate Identity

4.1 SYMBOL PATTERNS

With this small study we can see the different patterns that are generated from the base model of the symbol, and we find that many new design possibilities emerge. This is another way to graphically enrich the brand.

SAMPLE 1

See example in Website and Stationery 2

SAMPLE 2

See example in Canopy Nuria Garcia, 2007


Re-design VIP Village Corporate Identity

5. TIPOGRAPHY

Trade Gothic

Tipographic family

abcdefghijklmnñopqrtsuvwxyz ABCDEFGHIJKLMNÑOPQRTSUVWXYZ 1234567890 !”·$%&/()=?¿^*¨Ç;:_,.-´ç`+

TradeGothic TradeGothic Oblique TradeGothic Light TradeGothic Light Oblique TradeGothic Bold TradeGothic Bold Oblique

Trade Gothic Light

TradeGothic BoldCond Twenty TradeGothic BoldCond Twenty Oblique TradeGothic BoldTwo TradeGothic BoldTwo Oblique TradeGothic BoldTwo CondEighteen

Trade Gothic BoldTwo

TradeGothic BoldTwo CondEighteen Oblique TradeGothic LH Extended TradeGothic LH BoldExtended

Nuria Garcia, 2007


6. CORPORATE APPLICATIONS

6.1 WEBSITE

Nuria Garcia, 2007

Re-design VIP Village Corporate Identity


Re-design VIP Village Corporate Identity

6.2 BROCHURE

MotoGP VIP VILLAGE 2008

MotoGP VIP VILLAGE 2008

The Place to be 2008

The Place to be

2008

Nuria Garcia, 2007


Re-design VIP Village Corporate Identity

6.4 CUTLERY

6.3 MENU

The Place to be

The Place to be

6.5 NAPKIN

Nuria Garcia, 2007

6.6 PLATES


Re-design VIP Village Corporate Identity

Nuria Garcia, 2007

Dorna Commercial

DORNA COMMERCIAL

Dorna Commercial

DORNA COMMERCIAL

6.5 TABLE DISPLAYS


Re-design VIP Village Corporate Identity

6.6 STATIONERY 1

INTERNATIONAL EVENTS SERVICES

INTERNATIONAL EVENTS SERVICES

INTERNATIONAL EVENTS SERVICES

Nuria Garcia, 2007

Narcís Monturiol, 2 08960, Sant Just Desvern Barcelona- Spain

Tel. +34 934 738 494 Fax +34 934 738 154 e-mail: vipvillage@dorna.com

Narcís Monturiol, 2 08960, Sant Just Desvern Barcelona- Spain

Tel. +34 934 738 494 Fax +34 934 738 154 e-mail: vipvillage@dorna.com

Narcís Monturiol, 2 08960, Sant Just Desvern Barcelona- Spain

Tel. +34 934 738 494 Fax +34 934 738 154 e-mail: vipvillage@dorna.com


6.6 STATIONERY 2

Nuria Garcia, 2007

Re-design VIP Village Corporate Identity


Re-design VIP Village Corporate Identity

6.6 STATIONERY 3

INTERNATIONAL EVENTS SERVICES

INTERNATIONAL EVENTS SERVICES

INTERNATIONAL EVENTS SERVICES

Nuria Garcia, 2007

Narcís Monturiol, 2 08960, Sant Just Desvern Barcelona- Spain

Tel. +34 934 738 494 Fax +34 934 738 154 e-mail: vipvillage@dorna.com

Narcís Monturiol, 2 08960, Sant Just Desvern Barcelona- Spain

Tel. +34 934 738 494 Fax +34 934 738 154 e-mail: vipvillage@dorna.com

Narcís Monturiol, 2 08960, Sant Just Desvern Barcelona- Spain

Tel. +34 934 738 494 Fax +34 934 738 154 e-mail: vipvillage@dorna.com


6.6.1 CORPORATE FOLDER

INTERNATIONAL EVENTS SERVICES

Narcís Monturiol, 2 08960, Sant Just Desvern Barcelona- Spain

INTERN

ATIONA

L EVENT S

SERVICES

Tel. +34 934 738 494 Fax +34 934 738 154 e-mail: vipvillage@dorna.com

Narcís Montur 08960, Sant iol, 2 Barcelona- Just Desvern Spain

Nuria Garcia, 2007

Tel. +34 934 738 494 Fax +34 934 e-mail: vipvilla738 154 ge@dorna.com

Re-design VIP Village Corporate Identity


Re-design VIP Village Corporate Identity

6.7 SIGNPOSTING

Lounge 5.8 PLACARD

Nuria Garcia, 2007

6.9 CANOPY


6.10 TENT

Nuria Garcia, 2007

Re-design VIP Village Corporate Identity


Re-design VIP Village Corporate Identity

6.10.1 TENT + STRUCTURE

Nuria Garcia, 2007

6.10.1 TENT + FLAG


6.11 RECEPTION DESK

Nuria Garcia, 2007

Re-design VIP Village Corporate Identity


6.12 HOSTESS UNIFORMS

Paddock

Tour

Nuria Garcia, 2007

Re-design VIP Village Corporate Identity

Paddock

Tour

Paddock

Tour


Re-design VIP Village Corporate Identity

6.13 PASSES

6.14 RIBBON

2008

2008

2008

2008

2008

2008

2008

2008

2008

2008

2008

2008

2008

2008

2008

2008

6.15 WRIST SERVICE PASS

Service Service Nuria Garcia, 2007


Re-design VIP Village Corporate Identity

6.16 PARKING SIGN

PARKING

Parking

Parking Nuria Garcia, 2007

6.17 OFFICIAL CAR


Re-design VIP Village Corporate Identity

6.18.1 LOUNGE BACKDROPS

The Place to be

The Place to be LOSAIL

SEPANG

LOSAIL

CATALUNYA SHANGHAI

MUGELLO ISTANBUL PARKSHANGHAI

LE MANS

ISTANBUL PARK MUGELLO

JEREZ

DONINGTON PARK

SHANGHAI

JEREZ

ISTANBUL PARK MUGELLO

ESTORIL

JEREZ TWIN RING MOTEGI LE MANS ESTORIL MUGELLO ESTORIL CATALUNYA MISANOTWIN LE MANS

LE MANS ESTORIL TWIN RING MOTEGI MISANO CATALUNYA MISANO

JEREZ

LOSAIL

SHANGHAI

TT ASSEN ISTANBUL PARK MUGELLO

DONINGTON PARK CATALUNYA COM. VAL. RICARDO TORMO TTASSEN ASSEN DONINGTON PARK MISANO TT DONINGTON PARK SACHSENRING TT ASSEN MISANO DONINGTON PARK SACHSENRING MISANO BRNO TT ASSEN PHILLIP ISLAND SACHSENRING TWIN RING MOTEGI PHILLIP ISLAND SACHSENRING

LAGUNA SECA BRNO

Nuria Garcia, 2007

JEREZ

LE MANS ESTORIL PHILLIP ISLAND RING MOTEGI SEPANGCATALUNYA TWIN RING MOTEGI LAGUNA SECA SACHSENRING

SEPANG

LAGUNASECA SECA LAGUNA

BRNO COM. VAL. RICARDO TORMO

SEPANG COM. VAL. RICARDO TORMO

BRNO

LAGUNA SECA

COM. VAL. RICARDO TORMO

SEPANG

PHILLIP ISLAND

BRNO

SACHSENRING

PHILLIP ISLAND

SEPANG

COM. VAL. RICARDO TORMO

LOSAIL


Re-design VIP Village Corporate Identity

6.18.2 LOUNGE BACKDROPS

The Place to be

The Place to be Nuria Garcia, 2007


RE-DESIGN VIP VILLAGE CORPORATE IDENTITY NURIA GARCIA, 2007


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