No more unsatisfying unauthentic, or time-consuming meal prep
*) ta st e wi th b re ed !
sab or co m ra รงa!*
Time it’s the biggest luxury we get. It’s always short because we are all…
BRAND’S STATEMENT A smartest way to address a healthier live without sacrificing taste or convenience
so good, so tasty so quick, so healthy!
Non GMO’s | Non Conservatives | Made from selected premium meat Up to 30 days on refrigerator; Ready to cook (10’) Suitable to freezer 3
WHY? DID YOU KNOWâ€Ś
buy once a month
Sales of time-saving food grew by 27% in Portugal in 2016
1.372k | 2.744k
(biggest growth in FMCG)
Have you met the new consumer - 2017.04
Healthy food is no longer an option, itâ€™s a priority!
exp 2,3m con erience v quaenienc lity e • Age: [37-51] • Carreer peak • “HAVE” • With children (1,5) • Growth economy • 1,7 buying acts/week • €39/food buying act
• Age: [22-36] • Early career • “GOOD DEAL” • Living with friends • Sharing economy • 2 buying acts/week • €21/food buying act
• Age: [52-70] • Elderly • “HEALTHIER” • With grandchildren • Support family economy • 3,2 buying acts/week • €17/food buying act
• Age: [25-55] • Actives • “ENJOY” • Couple • Hedonist economy • 5 days/stay • €55/day (food&beverages)
High and upper middle class, time strapped, foodies
karn is about those who like to enjoy moments of conviviality, extraordinary food honest and authentic-, with fast pace of life, emanating a sophisticated feeling and a healthy, sustainable and harmonious lifestyle, and adopt an elegant, informed, responsible attitude, with strong enthusiasm, energy and a sense of urbanity before life.
WHICH REAL PROBLEMS SOLVE?
for time-strapped consumers.
only “free-from” ingredients and premium meat (DOP)
packaged in individual SKUs refrigereted&frozen
TASTY and not-guilty pleasure meal! 7
BUSINESS OVERVIEW Local grocery stores ‣ Supermarkets ‣ Companie canteens ‣ E-Commerce ‣ Affiliate digital program ‣
‣ Pre-confectioned refrigerated food ‣ Individual package (~180grs.) ‣ Premium differentiated meat (DOP) ‣ Suitable to freeze ‣ Address meat lovers (90% pop.) (Meat represents ~25% of food shopping basket) ‣ Price points: [6,99€; 12,99€] ‣ Gross margin above 35% (production and logistics in outsourcing) ‣ Revenue share in digital platforms
ES Production quality control ‣ Chef’s know how ‣ Scalable production DOP meat ‣ Meat less diet ‣ Logistics ‣
GO2MARKET STRATEGY-GO ALONE
(+16% [Euromonitor UE])
by Pedro Vivo
CONVENIENCE +24% [Continente]
B&M - PROXIMITY&SUPERMARKETS
DIGITAL unlocking growth in food category
UNBOX YOUR FOOD COST 13
From efficiency to innovation: As the number of products on grocery store shelves increases, the size of their large corporate owners is growing, too. The reasons for M&A in the food and beverage space have changed, but the activity on the whole has not. M&A in the industry, as well as company and investor motivations tend to be cyclical, depending strongly on world events and larger market activity. The maine reasons are:
Merging for efficiency; Expanding into new categories; Outsourcing R&D 14
A HISTÓRIA “READY MEALS”