Do clients see the importance on urban planning? Will Fees increase as they recognize the importance? Some of them. There is no way to quantify the value of what we do. It’s difficult because you can point out to heavily master planned areas that did not turn out as well as areas with no master plan. So it’s not about the fees increasing but the quantity increasing as competitors start competing with one another. It’s not about adding buildings to every project. Different way of approaching projects Depth and breadth of expertise Organizations that want to innovate and come up with new ways of operating and working – no easy task What advice do you have for me? It is good to set high standards for yourself and pursue it, but the most important thing is to be open and to be able to take risks.
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