AUTUMN / WINTER 2025
INTRODUCTION
Introducing Autumn Winter 2025, entitled ‘Northern Soul’.
Autumn Winter 2025 tells the story of a muse and her homeland. Set against a striking landscape of raw industrial edges and weathered charm, Northern Soul comes to life. Our muse moves through this dreamlike setting with quiet confidence. Her silhouette appears to mimic the elements around her; muted tones of grey, bone, black and army green paint a canvas that mirrors the essence of the north - steadfast, timeless and alive with the pulse of something unspoken. Contrasts are everywhere; soft organic form dances across sharp lines of urban architecture. The warmth of the human spirit glows in the cool embrace of the season.
As the day fades, the colours deepen as camel and brown darken to almost black, denim turns to midnight blue and grape ripens into a deep claret. Our muse strides to the rhythm of the city, but in her stillness, she listens to the quiet symphony of the north—the rustling leaves, the distant hum of the wind, and the steady pulse of her own heartbeat. This is Northern Soul. A journey into the stark beauty of contrasts, the introspective elegance of the season, and the enduring allure of the north.
This is AW25. Feminine. Raw. Sophisticated.
