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– SPRING SUMMER 2020 –

EARTHEN Treasures

FEMININE / RAW / SOPHISTICATED


− THE 2020 −

SPRING Summer − COLLECTION −


− SPRING SUMMER −

TEMPORARY Twist − 2020 − Inspired by the untouched textures and muted hues found in the natural world, SS20 pays tribute to all things found in the great outdoors. From wild, painterly florals and trailing vines to burnt sienna earth and smooth, polished stones, SS20 promotes a return to nature in all its forms. Silhouettes are suitably free and fluid with relaxed urban cuts marking a focus on off-duty glamour. Sheer, blousy layers are the perfect foundation for a contemporary Summer look, contrasted with supple, rich textures and delicate details in the form of sequins and velvet. Irresistibly feminine with our signature bohemian spirit, these are pieces made for adventure. Our muse spends days exploring undiscovered terrain, tiptoeing across pebbled streams and picking wild blooms under the warm glow of the midday sun. Her evening attire is languid and charmingly pretty, with delicate florals motifs dancing amongst stripes and abstract graphics. Unpredictable, uncontrived and imbued with a nomadic spirit.

FEMININE / RAW / SOPHISTICATED

Fashion − Enjoy the season −

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CONTENT Spring Summer – 2020 ISSUE –


FOLLOW NÜ ONLINE

ESSENTIALS

GET BEHIND THE SCENES DISCOVER THE WORLD OF NÜ P. 56-57

FOR THE WHOLE SEASON P. 10 / P. 26 / P. 46

FEEL AND SEE THE DESIGNERS FAVORITE STYLES P. 18

WITH 7 PIECES OF CLOTHING P. 36-38

ARTICLES

CONTACT NÜ

THE STORY OF THE HEAD DESIGNER P. 22-23 / P. 32 / P. 43

AROUND THE WORLD P. 59


SURFACE Nature Imagine a raw and rough vista, framed by weather-beaten rock faces and a sea of wild grass; Surface captures the organic textures of the natural world. Anchored by taupe and warm beige hues, it journeys through ocean blue and rich navy, accented by flashes of bold red, imagined in luxe velvet and silk. Dresses and loose cover-ups were made for movement, draping across the body with ease, whilst sequinned separates and patterned trousers take on a more polished edge. − Will be in stores and online from December −

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CORY KNIT BLOUSE 6363-50

JET CATLIN LEGGINS 6349-10 CARA BLOUSE 6305-40

− ESSENTIALS −

NOLA CEDAR PANTS 6315-11

SURFACE Nature

ELINA CECIL PANTS 6313-10

Capture nature’s most inspiring textures with offbeat wardrobe essentials for every occasion. From delicate lace and knits to the supple fluidity of satin, these are irresistibly tactile fabrics made to layer and luxuriate in. CECIL TOP 6313-45

CHRIS SHIRT LACE 6367-40

CWEN NECKLACE 0926-32

CREE BELTBAG FRINGE 0928-84

Will be in stores and online from December

LUCY CANNA JEANS 6337-10 RAIX CUE PANTS 6341-11A

CAYLA TOP MESH 6310-40

CEDAR BLOUSE 6315-40

RAIX CUE PANTS 6341-11D

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CARA DRESS 6305-23

SPRING SUMMER ESSENTIALS

BAHAR CUCA PANTS 6358-11


JET CATLIN LEGGINS 6349-10 // CUCA TUNIC 6358-35

CAYLA TOP MESH 6310-40 // LUCY CANNA JEANS 6337-10


CELINA HOODIE 6314-50

CLARK PULLOVER KNIT 6340-50 // JET CATLIN LEGGINS 6349-10

CORY KNIT BLOUSE 6363-50 // CREE BELTBAG 0928-83

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CECIL BLAZER 6313-35

JUPITER CHELO PANTS 6342-10 // CECIL BLAZER 6313-35

CARSON DRESS 6370-23 // CREE BELTBAG 0928-83

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CAMAS SHIRT 6330-40 COVA PANTS 6326-10 CALLI TOP 6333-50

CYAN SHIRT 6359-40 ELINA CYAN PANTS 6359-10 CWEN NECKLACE 0926-78

CELINA BLAZER 6314-30 DRESS 54-23 CREE BELTBAG 0928-83

CYAN DRESS 6359-23

CAIT TOP LUREX 6373-46 CARMA SHIRT 6345-40 CARMA PANTS 6345-10

Explore our curated edit of Spring/Summer’s finest pieces. From elegant draped blouses to statement pants, these are our top picks for the season ahead.

CIELA JACKET SHORT 6385-35 CARIS TOP 6312-40 CARIS SKIRT 6312-20 CAM JACKET 6390-35 CARSON SHORTS RECYCLED 6370-15 CHERYL BLOUSE LACE 6368-41

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SPRING SUMMER DESIGNERS FEELINGS

CAIA PANTS 6304-10 CAIA SHIRT 6304-40 CREE BELTBAG FRINGE 0928-84


ELINA CARA PANTS 6305-10 // CARA BLOUSE 6305-40

CEDAR JACKET 6315-42 // BAHAR CEDAR PANTS 6315-10 // CAYLA TOP MESH 6310-40

CLOE JACKET SHORT 6321-35


ELINA CECIL PANTS 6313-10 // CECIL TOP 6313-45

CAT SHIRT 6348-40 // CREE BELTBAG 0928-83

CEDAR DRESS 6315-23 // CHRIS SHIRT LACE 6367-40 // CREE BELTBAG FRINGE 0928-84

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Inspired by life Jannie Lymann, head designer of NÜ Denmark, has been integral to the brand vision since its launch in 1997. “NÜ is - and always has been - created for the woman on the go who wants to stand out, without making too much noise. The 2020 Spring / Summer collection is for the modern woman on the go. The clothes must allow her to be active, yet still feel fashionable and feminine. These are clothes that easy to dress up or down depending on the occasion. You can jump into a pair of sneakers and go for a walk, run through an airport or dress for an evening out with accessories and a pair of heels or boots.” As an international businesswoman, head of Nü design and a mother of 2 teenagers (and 3 dogs), Jannie understands the needs of a busy lifestyle. “I very much use myself and my own busy daily life to test our styles. I have always had a very high level of energy, and believe action speaks louder than words. NÜ is meant to support the modern woman’s lifestyle, so sometimes we exclude a style, because it prevents the woman from being fully comfortable and able to move as she desires. Then we will have to come up with something new.” 22

When not developing the NÜ brand Jannie relaxes surrounded by her family, boyfriend and good friends. For her, it is friendships, closeness and togetherness that is of most importance. “A fantastic party with great food, laughter with friends and family and lots time spent outdoors are wonderful elements in my book.” Although a natural extrovert at heart, she is sure to find a quiet moment every now and then to withdraw into herself:

“I genuinely enjoy painting. Not so much figuratively, but more color surfaces and structures. It is so rewarding standing at the easel while allowing emotions and creativity to take over.” Jannie lived in Dubai before returning to live in Mid Jutland close by the brand’s headquarters. Jannie loves the Danish nature, and a walk along the windy coast by the North Sea where she grew up is her favourite energy booster. “I love travelling, but Denmark will always be a part of my DNA. As I always say, I have equal amounts of gushing sea saltwater and wanderlust in my veins.”


“A fantastic party with great food, laughter with friends and family and lots time spent outdoors are wonderful elements in my book.” If I wasn’t a fashion designer I’d be: An architect. Best career advice I’ve ever been given: Never set employees to work in a location I wouldn’t work myself. What got me where I am today is: I’m a perfectionist. I don’t stop until I am satisfied that the work is completely perfect. I would work for free to: Help individuals who do not have the resources to move forward on their own. I do a lot of charitable work for disadvantaged communities across the globe, but I think it’s just as important to do the little things, such as reading the paper to elderly residents of retirement homes.

One thing I am exceptionally good at: I have a high level of energy and I’m good at seeing the bigger picture. One thing I am exceptionally bad at: Getting out of bed; me and alarm clocks are not friends. If I could live in a foreign county it would be: Bali, because of the diversity in both the nature and the people living there.

The change I’d like to see in my industry is: Much more sustainability. There is a lot of focus on this now, which is good, but everyone must step up and actively take part. Action speaks louder than words. Who do you admire and why?: Coco Chanel – She was her own boss, and followed her own path. She was confident, fearless and gave women the opportunity to be who they truly are. Last thing I binge-watched: Manhunt: Unabomber (on Netflix).

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CARGO Desert Inspired by a warm and humid sandy landscape, Cargo Desert centres on a muted palette of green ochre, grey cigar and caramel cream, the shades of a hazy Summers day. Highly detailed with a heavy focus on pockets, a contemporary utilitarian vibe reigns supreme, balanced by feminine shirt dresses in fluid silk and classic midi skirts. Intricate bohemian motifs add a decorative edge, while sleeves are imagined in all guises, from turn-up to accordion pleats. − Will be in stores and online from February −

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COLBY TOP 6323-50

CAREN SHIRT 6308-42

CREE BELTBAG 0928-83

− ESSENTIALS −

CANA PANTS 7/8 6335-10

CAYLA TOP MESH 6310-40

CARGO Desert CLARA BAG POCKET 0927-81

ALPHA COLBY PANTS 6323-10 ANJASI BELT 0923-81

Captivate and enchant with bold motifs and muted earthy tones inspired by the great outdoors. For off-duty elegance with an eclectic twist, make your denim work harder with eye-catching prints that command attention.

CAIT TOP LUREX 6373-46

Will be in stores and online from February CADI SHIRT 6329-40

CODY DRESS 6322-23

CALLI TOP 6333-50

TORA CADI PANTS 6329-10 CIAR TUNIC 6365-26 ELINA CALLI PANTS 6333-10

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CADI SKIRT 6329-20

SPRING SUMMER ESSENTIALS


COLBY TOP 63 23-50 // ALPHA COLBY PANTS 6323-10

CAMI JACKET 6334-35


CARMA SHIRT 6345-40 //CARMA PANTS 6345-10

CAMI JACKET 6334-35 //CHERYL BLOUSE LACE 6368-41

CODY DRESS 6322-23 // CREE BELTBAG 0928-83

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CARLI SHIRT 6344-40 // CARLI SKIRT 6344-20

CIAR TOP 6365-45 // CIAR SHIRT 6365-20

CAIT BLOUSE WRAP 6373-42 //NOLA COLBY PANTS 6323-11 // CIAR BLAZER 6365-35


CHIE LEGGINS 6386-19 //CADI DRESS 6329-23

CADI SKIRT 6329-20 // CYRA BLAZER 6328-35

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Inspired by nature Jannie Lymann, NÜ Denmark’s head designer looked towards the North Sea by Hanstholm in search of inspiration for a photoshoot which would capture NÜ’s tribute to the Danish environment. “I adore this particular region, in which I grew up close by. It has helped form me as a person, and I still visit here several times a year. As a child, we visited Hotel Pynten in Hanstholm for family celebrations. It is the most wonderful little hotel with an amazing view over the sea.” Now known as Hanstholm Madbar, the hotel and its surrounding views are as inspiring as ever. Hanstholm is steeped in history and is home to 19 concrete bunkers dating back to the early 1940s. Built by the German occupation forces along the coast of continental Europe and Scandinavia, they were designed to prevent Allied forces landing troops on the shores and to protect the airfields. “The coastline and the raw bunkers provide an incredibly fascinating contrast to the collection, however it is not just the visuals

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NÜ ARTICLES SS20

we had in mind when choosing this location. It is also very important for us to remember the history behind these bunkers and learn from it.” In addition to Hanstholm, the National Park Thy is an equally arresting part of the Danish landscape. “I can warmly recommend a visit to Hanstholm, which is a really cozy little fishing town, and a visit to National Park Thy, which is a unique intact natural area.”


“I can warmly recommend a visit to Hanstholm, which is a really cozy little fishing town.�


CREE BELTBAG 0928-83

CALLI TOP 6333-50

BE YOUR MODERN FEMME FATALE BY MIXING

CYRA SHORTS 6328-15

7 PIECES OF CLOTHING AND GET 7 DIFFERENT LOOKS FOR ALL 7 DAYS OF THE WEEK.

COLBY DRESS 6323-23

CAMAS JACKET 6330-35

COR CODY TROUSERS 6322-10

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CIAR TUNIC 6365-26


MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY


EMBRACE A MORE

SUSTAINABLE FUTURE

WITH OUR EDIT OF WARDROBE STAPLES DESIGNED TO BE MIXED AND MATCHED.


CANA PANTS 6335-10 //CANA JACKET 6335-35

RECYCLED CARRIE DRESS 6347-23


CARLA BLAZER 6343-35 // ALPHA CARLA PANTS 6343-10

CAMAS SHIRT 6330-40 //CALLI TOP 6333-50 // ELINA CALLI PANTS 6333-10

CALLI SHIRT 6333-40 // CIAR SKIRT 6365-20

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“When I first visited Skagen, I was blown away.”


Inspired by Skagen Skagen is a frequent retreat for NÜ Denmark’s head designer, Jannie Lymann, who champions it as a true haven of happiness and soul. One of the world’s most beautiful coast lines, Skagen’s sandblasted sand dunes, unspoiled woods with pine trees and heather-clad hills make for a truly inspiring vista. Small, cozy yellow brick houses and a sunlight that nearly always gleams, bring a sense of joy to everyday life to this seaside town on the most northern part of Jutland. Skagen is a frequent retreat for NÜ Denmark’s head designer, Jannie Lymann, who champions it as a true haven of happiness and soul. It is here that NÜ’s first concept store opened its doors 19 years ago.

I can take a deep breath and truly immerse myself in nature.” Undeniably relaxing, the atmosphere, the nature and the cultural scene of Skagen is something that must be experienced to be believed.

“When I first visited Skagen, I was blown away. Here is an exquisite place, where you can find the beauty of the North Sea and at the same time, enjoy the intimate, cozy town with small narrow streets and hollyhocks. The fine yellow brick houses give a natural “It was a decision led by the heart, when we warmth, and for a North Sea lover like me, originally decided that our first concept store I adore the calm and gentle side of Skagen. was to be located in Skagen. I have become Skagen has it all – both the calm and fierce. addicted to a frequent dose of Skagen, the My children learned to ride their bikes here; luxury of the sun beams and the irresistible it is a second home for all of us. Skagen is atmosphere. When one has a busy life as I our slice of heaven on earth. It’s not hard to do, where work and creativity fill the days, it see why both locals and tourists have prois important to reset your mind and recharge claimed it the most popular Danish holiday your batteries. By visiting Skagen and taking town.” a swift windblown walk along the seaside,

NÜ ARTICLES SS20

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COLOURFUL Summer Colourful Summer is defined by its soft heather and dusty coral accents, detailed with ditsy florals imagined with the signature Nü spirit. Cuts are loose and relaxed with a folksy peasant aesthetic that feels suitably 70s in spirit. From double button detail to boho fringing, it’s the little details that count here. A stunning take on the natural world with a fresh, feminine spin. − Will be in stores and online from March −

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CAPRI TOP 6303-55

CHICA BLOUSE 6398-40

CABELL TEE KIND 6374-54 CAREN TOP 6308-46

CARSON DRESS RECYCLED 6370-23

− ESSENTIALS −

COLOURFUL Summer

ELGI CAPRI PANTS 6303-10

CRISTA SHIRT LONG 6327-50

CREE BELTBAG FRINGE 0928-84

CAYLA TEE FOIL 6310-50

Mix and match in far-from-ordinary florals, paired with textural accessories and casual tees; perfect for the modern-day bohemian. A masterclass in capturing all the colours of the season. Will be in stores and online from Martch

CISSY KNIT BLOUSE 6364-50

CLARA BAG STRIPES 0927-82

DEA CORAL PANTS 6324-10 ELINA CRISTA PANTS 7/8 6327-10

CHICA DRESS 6398-23

CYAN DRESS 6359-23 CAI SKIRT 6378-20

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SPRING SUMMER ESSENTIALS


CAREN TOP 6308-46

CRISTA SHIRT LONG 6327-50

CAPRI DRESS 6303-23 // CREE BELTBAG FRINGE 0928-84

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CAPRI TOP 6303-55 //CREE BELTBAG FRINGE 0928-84

CHANA BLAZER 6319-35 //CAYLA TOP MESH 6310-40 // ELINA CYAN PANTS 6359-10

CHICA BLOUSE 6398-40 // NORTH CUE PANTS 6341-12A


CHANA DRESS 6319-23

CYAN DRESS 6359-23

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CRUZ SHIRT 6362-40 // ALPHA CRUZ PANTS 6362-10

CARIN BLAZER 6338-35 // CISSY KNIT BLOUSE 6364-50 // CARIN PANTS 6338-10

CYBIL DRESS 6360-23


CHICA DRESS 6398-23 //CREE BELTBAG FRINGE 0928-84

CRISTA TOP STRAPS 6327-46 // CUCA PANTS 6359-10

CARSON DRESS RECYCLED 6370-23

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BEHIND The scenes


SOCIAL Media

FOLLOW US ON SOCIAL MEDIA FOR UPDATES FROM THE WORLD OF NÜ.

INSTAGRAM @NUDENMARK

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W WEB WWW.NU-DENMARK.COM

We look forward to seeing you


−JOIN − THE NÜ CONCEPT DO YOU WANT TO BE A PART OF THE SUCCESS NÜ HAS BEEN EXPERIENCING THE PAST 22 YEARS WITH OUR FEMININE, RAW AND SOPHISTICATED CONCEPT? DON’T HESITATE TO CONTACT NÜ AT

OFFICE@NU-DENMARK.COM WE LOOK FORWARD TO HEARING FROM YOU.


– AROUND THE WORLD –

Contact NÜ A/S HEADQUARTERS 8960 RANDERS, DENMARK TEL +45 87 12 23 00 OFFICE@NU-DENMARK.COM NÜ AUSTRALIA

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WWW.NU-DENMARK.COM

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WWW.NU-DENMARK.COM

Profile for NÜ Denmark

Spring Summer 2020 Catalogue  

Spring Summer 2020 Catalogue  

Profile for nudenmark