NTEN: Change | June 2014

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REINVENTING THE ASK: FUNDRAISING IN THE DIGITAL AGE BY JOSH HIRSCH, THE WEISS SCHOOL AND DAVE TINKER, CFRE, ACHIEVA

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e live in a hyper-paced world. Our attention spans have become non-existent. There is an overwhelming need to be connected through our smartphones, tablets, and computers. It is more important than ever for a nonprofit organization’s communication strategy to be clear and concise with their donors and stakeholders, and to start integrating channels such as

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NTEN CHANGE | JUNE 2014

social media into their comprehensive communications strategy. A recent Pew Report found that today’s Internet consumers live in a world of “instant gratification” and “quick fixes.” This means that nonprofit organizations do not have time to waste in delivering their message. Whether the intention is to educate donors and stakeholders about the latest conditions in

pediatric cancer research, to inform them of the ongoing genocide in Darfur, or to issue a call to action to donate in order to unleash the full potential of gifted students; a nonprofit organization’s communication has to be timely and to the point. Know the story you are trying to tell, and how it impacts your donors and stakeholders. This is critical to your communications strategy. This is the 140-character world that is our reality. It is our constant. Forget the old thought of having a two-minute rehearsed elevator speech with the hopes of sharing this with a potential donor. How do you measure performance and communicate your successes in accomplishing goals? How do you inspire the community to engage in