DESIGNING MEANINGFUL DONOR EXPERIENCES TO INSPIRE GIVING BY YASMIN NGUYEN, FOUNDER, VIBRANCE GLOBAL
arlier this year, I spoke at the 2014 Nonproﬁt Technology Conference. While in Washington DC, I stayed with my friends Heather and Neal. Each morning as we were enjoying breakfast together, their 10 year old daughter, Kendall, was a radiant ball of energy, sunshine, and curiosity. However on my last morning with them, Kendall was strangely quiet, reserved and melancholy. I asked her, “Kendall, what’s going on? Why do you seem diﬀerent today? Why are
NTEN CHANGE | DECEMBER 2014
you not your cheerful self?” With a sad look she responded, “Well I am in scouts and I have to go sell cookies today. I don’t like doing it because I get rejected most of the time. People tell me they are watching their weight or they already have some, or some other excuse.” I responded, “Wow, I totally understand. Being rejected doesn’t feel good at all.” I paused for a moment and asked her, “Hey, how much are a box cookies?” She replied, “They are $4 a
box.” I reached for my wallet and pulled out a $20 bill, handed it to her, and said “I’ll take 5 boxes!” With a surprised look, she asked “Really?” I said “Yes, however I don’t eat cookies, so what I would like for you to do is to take each box and give them to 5 diﬀerent people you’ve never met before.” Kendall immediately leaped out of her chair and ran to her mom to share her excitement,” Mom, we get to give cookies away!” The transformation in her was amazing. As her excitement settled down, I said “So Kendall, here is why I want you to give the cookies away. I want you to know what it’s like to generously give, to see the joy in people’s eye, to feel their genuine appreciation, and to hear that you have made a diﬀerence for them. I want you do this ﬁve times so that you truly know the joys of giving.
Best of 2014: Cultivating Leadership