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NORTH TEXAS DAILY

NORTH TEXAS DAILY

North Texas Daily ADVERTISING & PUBLISHING NTDAILY.COM

2016-2017 RATE CARD


29,468

Undergraduate

DEMOGRAPHICS 5,410

Graduate

41,625

UNT Population

Average College Student’s Budget:

40% Discretionary 30% Food 19% Automotive 11% Apparel 9% Technology 9% Smartphones 6% Entertainment 6% Personal Care Products 5% Cosmetics 5% Other

6,747

$450 Million

into our local economy

19% Tuition and Fees 8% Health and Other 4% Books and Supplies 3% Transportation

3.5” X 4.5” $120

Faculty/Staff

79 FACT:

Target Market:

Circulation: 8,000 ever

COLOR INCLUD

Average age is 24

22% Pickup a discarded copy

PREMIUM PLACEM

53% Female, 47% Male

11% Get copy from a friend

Savvy Shoppers

76%

percent of students Circulation: 8,000 every Thursday

85% own smartphones

76%

Confident

Environmentally conscious students have read the paper in the last 30 days

29,468

Undergraduate

59% get news from 5,410 Graduate the internet 6,747 41,625 Faculty/Staff 55% of students get their UNT Population news from the college Average College newspaper Student’s Budget:

40% Discretionary

30% Food 19% Automotive 11% Apparel 9% Technology 9% Smartphones 6% Entertainment Sources: 6% UNTPersonal Factbook, Nellie Mae, Care Products Cosmetics O’Donnell5%and Associates, Stateuniversity. 5% Other com, Alloy Media and Marketing, Neilson.

com, re:fuel agency.

have read the paper in Sizes: the last 30 days. 67% Get copy off the newsstand

22% Pickup a discarded copy

83.3% prefer to support 11% Get copy from a friend local business and the local community

Most educated generation in American history

26% Rent

4/21 Solution

90

S

2 X 2 = $55/each 75 15 4.2 X 2 = $95/each DA FACT: DIVE 3.5 X 4.5 = $120/each 29,468 3.3 XStops 10.25 5,410 = $195/ea students have read the paper in the last 30 days

Undergraduate

THE

2” X 2” $55

Graduate

75 on campus 41,625 6,747

Faculty/Staff

2 X 2 = $800/semeste Average College 4.2 X 2Budget: = $1400/seme Student’s 3.5 4.5 = $1700/sem 40%XDiscretionary $450 Million into our local 3.3 X 10.25 = $2800/s economy

UNT Population 15 in surrounding city

30% Food 19% Automotive 11% Apparel 9% Technology 9% Smartphones 6% Entertainment 6% Personal Care Products Target Market: 5% Cosmetics 5% Other

3.5 $

2 X 2 = $1500/year CO 4.2 X 2 = $2600/year CONTACT PRE 3.5 X 4.5 = $3300/yea INFORMATION 26% Size 3.3 X 10.25 = $5400/y Average age is 24

53% Female, 47% Male Savvy Shoppers

Rent

85% own smartphones

940.565.2851 83.3% prefer to support local business and the local community

19% TuitionConfident and Fees

NorthTexasDaily@unt.edu 8% Healthconscious and Other www.ntdaily.com 4% Books and Supplies Most educated generation in 3% Transportation Environmentally

2X 4.2 3.5 3.3 2X

4.2 DISCOUNT INCLUDED American history


PRINT RATES

*

*All rates subject to change

7,000 FACT:

copies of the North Texas Daily are distributed every Thursday. 67% Get copy off the newsstand 22% Pickup a discarded copy 11% Get copy from a friend

80 FACT:

70 10

stops on-campus stops off-campus

racks are placed amongst the Denton community and the UNT Campus.

SPACE RESERVATION & ARTWORK DEADLINE

NON-PROFIT RATE & Non-Profit

Non-Profit Open Rate: $10.00/pci Available to all UNT departments, organizations & non-profit organizations.

LOCAL RATE Local Open Rate: $12.00/pci (min. 3 column inches) Available to all Texas advertisers.

NATIONAL RATE National Open Rate: $14.00/pci (net. non-commisionable) Available to all national (non-local) advertisers and their agencies.

Each Monday 2 PM (For Thursday Run Date)


BROADSHEET 1 Column Inch = 1.89 Inches

Half Page

PCI Rate Non-Profit: $10 Local: $12 National: $14

Quarter Page (V) 3c x 10.5”

Full Page

Half Page

6c x 21”

Premium Placement: Add 15%

(11.34”x 21”)

6c x 10.5”

(11.34”x 19.84”)

Add Color $200

Add Color $175

(5.67”x 21”)

1 2 3 4 5 6

1 2 3 4 5 6

1 2 3 4 5 6

1 2 3 4 5 6

Quarter Page (H) 6c x 5.25” (11.34”x 5.25”)

Eighth Page 3c x 5”

(5.67”x 5”)

Sixteenth Page 2c x 4”

Add Color $150

Add Color $100

Add Color $75

Premium spaces now available. Ask your sales representative for more information.

1 2 3 4 5 6

1 2 3 4 5 6

1 2 3 4 5 6

3c x 21”

Add Color $175

(3.78”x 4”)

(5.67”x 10.5”)

Add Color $150

1 2 3 4 5 6


DISCOUNTS

*

*All rates subject to change

PRINT FREQUENCY DISCOUNTS: •5

BROADSHEET

Insertions: 5% • 10 Insertions: 10% • 15 Insertions: 15% • 20% Discount Full Press Run­—Per Semester* • 25% Discount Full Press Run­—Annually* *Full

2016 Edition

NEW

STUDENT GUIDE

SPECIAL ISSUE/TABLOID

press run includes all special sections and each broadsheet paper per semester or annual year. To receive the full press run discount, all advertising must be pre-purchased and agreement completed prior to the first press run of each semester. Ask your account representative for more details­–some restrictions may apply. Discounts applied at time of purchase, not retroactive.


SPECIAL ISSUES aeN aoi aia aTO efP eaf ZTa GREEK Oyi NKi LIfE eeo NKa 2016 eee 1Io aeA IKe fei KKF AiO ZiB

Pres

d By North Teente xas Daily

WH

a

T’S

2016 Edition

n E Xt ?

special

graduation

issue

as s

C Co g ATS 2016

Nr

Lof

NEW

STUDENT GUIDE

NIGHTLIFEGUIDE

2016-2017 Special Issue Schedule September 1st, 2016 Greek Life Issue

September 8th, 2016 It’s About the Food

September 22nd, 2016

North Texas Daily 100th Anniversary Pulitzer Celebration Issue

December 1st, 2016 Holidaily 2016

January 19th, 2017

UNT Health & Wellness Issue

February 2nd, 2017 Career Center Issue 9,000 Issues

February 23rd, 2017 Housing Guide 9,000 Issues

Century of Excellence:

The Pulitzer Prizes and Journalism’s Impact at UNT No

Texas Da rth i

Proudly

ly

1916

March 9th, 2017

2016

Media Matters 9,000 Issues

Celebrating 100 Years In Student Media

HOMECOMING 2016

HOLIDAILY 2016

May 4th, 2017

Interested in a special publication?

Ask your representative for details!

GO AN ME EAN! GR

Graduation Issue 9,000 Issues

June 1st, 2017

New Student Guide 9,000 Issues

August 10, 2017

Back to School Edition 9,000 Issues


TABLOID 1 Column Inch = 2.075 Inches

Full Page 5c x 12” (10.37”x 12”)

$450

Half Page 5c x 6”

(10.37”x 6”)

$250

1 2 3 4 5 Quarter Page 2c x 7.5” (4.15”x 7.5”)

$150

1 2 3 4 5 PREMIUM PLACEMENT: Back Cover— 5c x 12” $1,200­ Front Inside Cover—5c x 12” $900 Back Inside Cover—5c x 12” $900

1 2 3 4 5

Double Truck—10c x 12” $1,200­ (Full Bleed)


DIGITAL MEDIA

*

*All rates subject to change

BANNER AD 1140 x 115px $200/week or $640/month UPPER SIDEBAR RIGHT AD 300 x 250px $150/week or $480/month

11

MIDDLE BANNER AD 810 x 115px $160/week or $580/month

1

10

2

9

3 4

8 7

THUMBNAIL AD 125 x 150px $100/week or $320/month

12

5

4.8 6

Hours college students spend online a day

ntdaily.com

Monthly Web Statistics Visits 46,462 Page Views 64,555 LOWER SIDEBAR RIGHT AD 300 x 250px $125/week or $400/month

Pages/Visit 1.49 Average Time 00:01:10 On Site Percentage of 56.76% New Views


EXTRAS Extras

NEW! Rack Cards

THE DOORS OF UNT

Post-Its

Inserts

SEE YOUR ADVERTISING HERE!

SOLD

4” X 10.5”

1, 2017

GUST 3

GH AU

THROU

Ad Dimensions: 17.375”x17.25”

OPENING DOORS TO YOUR BUSINESS $50 Special Introductory Rate: Now - August 31, 2017 Per Stand/Month

5 Stand Minimum

(2016-2017 Academic Year)

$350/stand

(minimum of 10 racks) or

2 7/8” x 2 5/8” Round corner, rectangle White semi-gloss

$975 $975 FrontFront Page Page (1 Run)(1 run) Full Color Full Color

$900 $900 8,000 Inserts/Per Issue 8,000 Inserts/Per Issue On Stands a Whole Week

On Stands a Whole Week

Ask your representative CLASSIFIEDS about designing and printing Free for all @unt.edu All 23 OUTDOOR RACKS $275/stand See NTDAILY.com Ask your advertising representative for details.your insert! (25% savings)


2016-2017 Publication Schedule CONTACT INFORMATION 940.565.3989 adsales@unt.edu www.ntdaily.com

Special Issues Timeline Dec. 1st - Holidaily Jan. 19th - Wellness Feb. 2nd - Careers Feb. 23rd - Housing March 9th - Media Matters May 4th - Graduation June 1st New Student Guide August 10 Back to School Edition

SEPTEMBER S 28 4 11 18 25 2

M 29 5 12 19 26 3

T 30 6 13 20 27 4

W 31 7 14 21 28 5

T 1 8 15 22 29 6

F 2 9 16 23 30 7

S 3 10 17 24 1 8

JANUARY

S 1 8 15 22 29 5

M 2 9 16 23 30 6

S 30 7 14 21 28 4

M 1 8 15 22 29 5

T 3 10 17 24 31 7

W 4 11 18 25 1 8

T 5 12 19 26 2 9

MAY T 2 9 16 23 30 6

W 3 10 17 24 31 7

T 4 11 18 25 1 8

OCTOBER

S 25 2 9 16 23 30

M 26 3 10 17 24 31

W 28 5 12 19 26 2

T 29 6 13 20 27 3

F 30 7 14 21 28 4

S 1 8 15 22 29 5

FEBRUARY

F 6 13 20 27 3 10

S 7 14 21 28 4 11

S 29 5 12 19 26 5

M 30 6 13 20 27 6

F 5 12 19 26 2 9

S 6 13 20 27 3 10

S 28 4 11 18 25 2

M 29 5 12 19 26 3

Weekly Broadsheet

T 27 4 11 18 25 1

T 31 7 14 21 28 7

W 1 8 15 22 1 8

T 2 9 16 23 2 9

JUNE T 30 6 13 20 27 4

W 31 7 14 21 28 5

T 1 8 15 22 29 6

NOVEMBER S 30 6 13 20 27 4

F 3 10 17 24 3 10

S 4 11 18 25 4 11

S 26 5 12 19 26 2

F 2 9 16 23 30 7

S 3 10 17 24 1 8

S 25 2 9 16 23 30

Weekly Broadsheet +Special Issue

M 31 7 14 21 28 5

T 1 8 15 22 29 6

W 2 9 16 23 30 7

T 3 10 17 24 1 8

F 4 11 18 25 2 9

S 27 4 11 18 25 1

M 28 5 12 19 26 2

F 3 10 17 24 31 7

S 4 11 18 25 1 8

S 26 2 9 16 23 30

M 27 3 10 17 24 1

F 30 7 14 21 28 4

S 1 8 15 22 29 5

S 30 6 13 20 27 3

MARCH M 27 6 13 20 27 3

M 26 3 10 17 24 31

T 28 7 14 21 28 4

W 1 8 15 22 29 5

T 2 9 16 23 30 6

JULY

T 27 4 11 18 25 1

W 28 5 12 19 26 2

T 29 6 13 20 27 3

DECEMBER

S 5 12 19 26 3 10

T 29 6 13 20 27 3

W 30 7 14 21 28 4

T 1 8 15 22 29 5

F 2 9 16 23 30 6

APRIL T 28 4 11 18 25 2

W 29 5 12 19 26 3

T 30 6 13 20 27 4

F 31 7 14 21 28 5

AUGUST M 31 7 14 21 28 4

T 1 8 15 22 29 5

W 2 9 16 23 30 6

T 3 10 17 24 31 7

F 4 11 18 25 1 8

S 3 10 17 24 31 7

S 1 8 15 22 29 6

S 5 12 19 26 2 9

Move-in for Fall: August 19th, 2017. First day of Fall, 2017: August 28th First publication Fall 2017: August 31st

All advertising agreements must be completed during the fiscal year they are purchased.


2016 2017 Rate Card North Texas Daily