National Trust South Lakes Retail
Our Guide for 2012
The National Trust is a registered charity no. 205846
National Trust Retail – What will you find in our shops this summer? The South Lakes retail team answers the question of how the National Trust is keeping its retail head whilst all about it others are losing theirs.
Did you know that if you buy three postcards from the National Trust, you have provided enough profit to allow the Trust to replace an area the size of your footprint in chipped slate on a
Our approach Well, it is simple: The National Trust is becoming a brand leader in providing really good quality, affordable products, which also offer the warm fuzzy glow you get when you realise that all of the profits from any National Trust product you buy goes straight back into conservation and access work in the local area.
footpath somewhere in the Lakes?
Philanthropic spending is becoming pretty high on people’s priority lists these days as everyone becomes careful about where they spend each hard-earned penny and what they spend them on. The National Trust constantly evolves its products to reflect changes in tastes, fashions and how people like to spend their free time. Each property or high street shop is just that little bit different, so the Trust avoids homogenisation (you know what we mean; when you see some shops- we shan’t name any names here - and you know exactly what you will
find and where and you could be in any town in the country. Well we don’t do that and when we have such spectacular places as Hill Top, Tarn Hows and the beautiful village of Hawkshead why should we!).
So what have we got for you this spring and summer? This summer you can expect to see all of the old favourites on sale; the exquisite pure wool Random Rug, made from 100% recycled British wool, and at only £12 time after time remains one of the Trust’s best sellers. It supports British industry, is as environmentally sustainable as possible and comes in a vast range of colours. In fact almost everyone struggles to buy just one. There will also be the scrumptious Triple Pack of Biscuits on offer at a down-to-earth price of only £5.00. Offering three individual packs of delicious biscuits: White Chocolate and Raspberry, Belgian Chocolate and Stem Ginger, these make the perfect present to say “thanks for taking care of the cat” (because you can give them one box and keep two for yourself!).
New kitchen range Alongside these popular perennials you will also see our beautiful new kitchen range; “Blossoms, Birds and Butterflies”. Inspired by chinoiserie, evident in almost all of the Trust’s mansions, this range brings a design favourite into the 21st century, whilst still retaining a vintage kitchen feel. There will be oven gloves, aprons, tea towels (linen of course) and tea cosies to match and then a whole range of mugs, bowls and even tea light holders to compliment this fresh and pretty range, which will be in most shops by Mother’s Day.
Ever popular Naturally, there will be the ever-popular range of preserves to go with our kitchen range, including jams, curds and honeys. These start at only £2.75 for jams and marmalades and they have quite a following of regular customers who stock-up on their favourites to take home.
Did you know that Beatrix Potter used to make Damson Jam from the damsons that grew in her Hill Top garden?
New Home Fragrancies Look out for our new collection of Home Fragrances and Toiletries too this year, introducing a Sweet Pea range and blends of old favourites such as Bluebell and Rose. There are some stunning new ladies accessories too, which we’re quite excited about.
A year of celebration
Did you know that this year you will be able to find a limited range of National Trust products in the Tourist Information Centre in Coniston?
2012 is a year of celebration too; we will be celebrating the Queen’s Diamond Jubilee with a small range of high quality collectible china from Hudson and Middleton and no street party would be complete without doilies, bunting and biscuits – all of which will be on sale soon.
Don’t forget the men
Yes, we do realise that most men will have tuned out by this point but men are always pretty well-catered for in National Trust shops – We have a grand variety of outdoor gear, from bottle openers to Ordinance Survey maps. The National Trust Backpack comes in two muted colours (blue and green) and has been designed with the real outdoors in mind. Fully waterproof, the bag has a well-padded back and straps you’ll be glad of when you reach the top of Coniston Old Man! Look out this season for our new branded water bottles and drink cups and of course, the ever-popular spork! So, now you can see why people choose to buy from the National Trust. You don’t have to be a member to support the Trust; you just have to like shopping! For more information on the National Trust ranges visit one of our shops:
Hawkshead Corner Shop, Main Street, Hawkshead – Open every day
Hill Top Shop, Hill Top, Near Sawrey – Open every day
Or look out for selected products at: Tarn Hows, Wray Castle, Coniston TIC and the Beatrix Potter Gallery
Published on Feb 15, 2012