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Business Connect





Editor Ashley Penny (02) 9458 7255 Copy Editor Mitchell Lewis DESIGNER Rebecca Solberg PhotographER Dan Gosse, Grant Brooks Advertising enquiries Ashley Penny (02) 9458 7255

NSW Business Chamber Locked Bag 938, North Sydney, NSW 2059 t 13 26 96  f 1300 655 277  e w Chief Executive Officer: Stephen Cartwright Business Connect Magazine is published quarterly. Subscriptions: $44 per annum (incl GST). Registered by Australia Post publication number: pp255003/03891 ISSN: 1328-259x. The information published in Business Connect Magazine is subject to copyright and may not be reproduced in any form without written permission from NSW Business Chamber. The opinions expressed in Business Connect Magazine do not necessarily represent the opinions of NSW Business Chamber or its staff. The information published in Business Connect Magazine is intended as general information only and should not be relied on in place of specific legal or professional advice. No responsibility or liability is accepted by NSW Business Chamber or its staff for any claim which may arise from any person acting on the information published in Business Connect Magazine.

News 4



10 trends to shape your online world

CEO’s message: The business of politics


Up in the air: Sydney’s second airport?


Winning the West


Puberty Blues: Australia lags in school performance


GENERAL Workers Compensation Update: facts and analysis 12 A fashionable cause




SKILLS Has social media replaced the middle man?


Leadership and the productivity challenge


MEMBERS Regional focus: New England North West


New members


Brand Australia


SUMMER 2013 | Business Connect  3


Business Connect

News Awards Fever Seniors services group IRT claimed four prizes at the Illawarra Business Awards, including the prestigious Illawarra Business of the Year and Business Leader of the Year for Chief Executive Nieves Murray. IRT also took out the Excellence in Community Services and Excellence in Workplace Health and Safety awards. The organisation was also a finalist in NSW Business Chamber’s 2012 State Business Awards. Read about these awards in the supplement of this magazine. 2012 Illawarra Business Award Winners: Illawarra Business of the Year IRT

Environmental Sustainability Silos Estate

Professional & Commercial RMB Lawyers

Business Leader of the Year Nieves Murray

Export Rambor

Property and Financial Dignam Real Estate

Young Business Leader of the Year Peter Buckley, Thomas & Coffey

Information, Communication & Technology Fibre Optics Design and Construct

Retail and Personal Services McKeon's Swim School

Building & Construction G.J Gardner Homes Illawarra

Small Business Hangdog Climbing Gym

Community Services IRT

Innovation Featherweight and Fibre Optics Design and Construct

Exceptional Customer Service Pillar Administration

Manufacturing and Resources Rambor

Workplace Learning & Development The Flagstaff Group

Outstanding eBusiness Activated Group

New Illawarra Business Anytime Fitness

Workplace Health and Safety IRT

Jack was a highly valued member of the Chamber team, always willing to take the time to explain the intricacies and history of industrial relations to members and Chamber staff alike. Jack was a favourite with members and a friend to many within the Chamber. He will be sorely missed, but never forgotten. Jack Adams 06/01/1947 – 26/12/2012

Vale Jack Adams Farewell to Jack Adams, who sadly passed away on Boxing Day 2012. Jack’s voice would be familiar to many members from his 17 years as a Workplace Relations Advisor with the NSW Business Chamber’s Workplace Advice Line.


Business welcomes Government commitment to Newcastle transport solution The Hunter Business Chamber welcomed the NSW Government’s announcement to commit funds to a

Tourism & Hospitality Silos Estate

transport solution that will enable the renewal of inner city Newcastle. The announcement outlines plans to end heavy rail services at a new Wickham interchange west of Stewart Avenue with frequent bus services to replace trains, while the rail corridor will remain as public space. Hunter Business Chamber CEO Kristen Keegan said this was great news for Newcastle and inner city centres. “The announcement, combined with the commitment of funds from the Hunter Infrastructure and Investment Fund and Restart NSW, is a strong indication this government is committed to renewing Newcastle's CBD. “The Chamber has long had a clear focus on the need to provide a realistic and cost effective transport

Business Connect


News solution for the revitalisation of Newcastle, as detailed in our recently released Newcastle Central paper. “This decision will kick start real private investment in the city and we will work with potential investors to encourage their participation in this exciting stage of Newcastle’s development.”

Employer incentive for mature aged workers Businesses that hire a mature aged worker can now receive a new $1,000 bonus from the Australian Government as part of a package of initiatives to increase mature aged participation in the workforce. Minister for Employment and Participation, Kate Ellis launched the new $1,000 Experience+ Jobs Bonus as part of the Government’s $55.3 million investment to help mature aged workers find and keep work, and to address negative attitudes towards mature aged people. “2,500 Jobs Bonuses of $1,000 each are now available each financial year until 2016, and any business can apply no matter how big or small,”said the Minister. Employers can now log onto and apply

for a Jobs Bonus. Employers are eligible if they provide ongoing employment opportunities to job seekers aged 50 years and over and who are registered to look for work with a Job Services Australia provider.

Streamlining business registrations For the first time businesses can find all the information they need about government-related licences, registrations and permits for all levels of government in the one place. The Australian Business Licence and Information Service (ABLIS) provides customised information for any new or existing business. Previously, businesses had to register their name separately – with different fees, forms and processes – in each state or territory in which they traded. Under the new service, one online registration process and a low fee – $30 for one year or $70 for three years, registers a business name nationally. Recent enhancements to the new service mean small businesses can now register their business names and request their ABN through one simple online process.

The Neutral Bay Club

Chamber to provide flood grants NSW Business Chamber CEO, Stephen Cartwright, has announced that the Chamber has made available $200,000 for grants to flood-damaged small businesses in Northern NSW. “I can’t think of anything much worse than seeing one’s hard work, sweat and tears being destroyed by a natural disaster. Entrepreneurs invest heavily in their businesses, and employ fellow Australians, and the NSW Business Chamber will help them get back on their feet,” said Mr Cartwright. “It’s an Australian sentiment to stick with your partners through thick and thin – and this is the time when the business community of NSW needs to come together and help each other out.” Mr Cartwright said NSW Business Chamber will provide 40 grants of $5,000 to employing small businesses in Northern NSW. Northern Rivers NSW Business Chamber Regional Manager, John Murray, said the Chamber wants to ensure that support goes to those who are most in need and have no other means of financial support.

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SUMMER 2013 | Business Connect  5

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The business of


o say that 2013 is an important year for the business community across Australia is an understatement.

With a Federal Election in September, Australians will finally be given the chance to bring an end to the hung Parliament which has seemingly paralysed politicians on both sides from enunciating the clear vision for the future that our nation has been crying out for. The pressure is mounting for both sides of federal politics to outline their economic strategies. It’s becoming increasingly clear that the peak of the resources boom is now behind us, and we will once again need the broader business community to help support economic growth.



Business Connect

this sector to the Australian economy. For example, the Fair Work Act impacts on business owners and operators at all levels, yet the continued feedback from members is that it provides too many roadblocks for them to create and maintain jobs. This is just one area where the business community is hoping for change, following the election. On state matters, the O’Farrell Government will reach the halfway mark of its first term in March. After two years of laying the foundations, getting the fundamentals for good government in place, and delivering some key reforms in the process (most notably the broken WorkCover scheme), it’s now time for the Government to outline a clear strategy on financing the state’s infrastructure deficit. This task will require concrete plans for the future of the state’s remaining electricity assets, especially the ‘poles and wires’ that are tying up investment capital that could be better used to accelerate new transport projects.


In tough economic times, it is crucial that our politicians understand that government influenced costs of doing business impact directly on job creation and job security.

In this regard, I’m very pleased that the NSW business community is joining together to ensure that our political leaders hear and understand our concerns. The NSW Business Chamber’s membership has continued to break new records, having now passed 11,500 members – by far the largest in our 187 year history. Nationally, SMEs employ around seven million Australians – that’s 40 times more than the mining industry – so it is high time their collective voice is heard. As part of a united national Chamber movement, we will be taking an active role in the 2013 Federal Election campaign, making sure those who are asking for our votes understand the importance of

With the release of Infrastructure NSW’s 20 year strategy at the end of 2012, we saw grand plans in place for our state, specifically in areas such as transport. Of course, the challenge is for these plans to be turned into reality by ensuring that they are properly funded. It’s also clear that we need to take a new approach to public service delivery. Putting the customer first, and forcing the non-government and public sectors to demonstrate which is best positioned to deliver superior value and service to the community should be the priority of all three tiers of government. Business must make its voice heard in 2013 – our future standard of living depends on it. Stephen Cartwright Chief Executive Officer NSW Business Chamber

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Business Connect

Up It has been a perennial political hot potato since the Federal Government started acquiring land airport at Badgerys Creek site in 1986. Can a second airport for Sydney take off?

While sites at Badgerys Creek and Wilton, on Sydney's outskirts, to as far afield as Canberra and Newcastle have been identified as potential locations for a second airport, concerns in relation to cost, infrastructure, environmental and community impact have meant a decision on a site has seemingly always been out of reach. To try to achieve consensus on the issue, the Federal and NSW Governments released a comprehensive joint study into Sydney’s aviation capacity in March 2012. The study closely examined not only where a second airport might be most suitably

located but also the imperative for building a second airport. The study concluded that while Sydney Kingsford Smith Airport will continue to be the most important airport for the Sydney region and for Australia - both for passengers and freight - it will eventually be unable to handle the Sydney region’s growing aviation demand. The study found that by 2020, all slots on weekdays between 6 am and 12 pm and between 4 pm and 7 pm will be fully allocated. These findings have been backed up by a recent Commonwealth Bank study which found that Sydney Kingsford Smith Airport will likely reach capacity by 2025. Although the joint study identified that enhancements could be made to existing airports in the Greater Sydney region to help manage the increase in Sydney’s aviation demands, none would be sufficient to deal with the expected 76 million annual passenger movements and 460,000 aircraft movements expected by 2035.

Sydney’s aviation demands by 2035

This means within the next five years, governments will need to determine the location and


commence investment into another airport site – the challenge remains on where to locate such an airport. The Joint Study identified Badgerys Creek as the most suitable site in terms of its strategic location for a second airport. It recognised, however, the unwillingness of both major political parties to support this site. The study identified Wilton as the second-best site. To consider this site more fully, the Federal Government is currently preparing a scoping study on the Wilton site and will report the findings in 2013. The study also recommended that simple changes should be made to current regulations governing Sydney Kingsford Smith Airport, such as softening the limit placed on aircraft movements during peak hours, in order to allow more planes to land and depart. The Federal Government has not yet taken up this consideration.

An airport in Western Sydney will bring economic benefits to the region In 2006, there was a shortfall of 183,000 jobs in Western Sydney. This is expected to increase to 321,000 by 2036 and, without action, 406,000 jobs by 2051. This is not only disadvantaging the Western Sydney economy, but is also placing strain on Sydney’s transport network as workers from Sydney’s

Experience shows us that airports create 1,000 jobs for every million passengers.

west are forced to commute to the east for employment opportunities. This is simply not sustainable. Airports generate significant economic activity and employment for surrounding communities. International experience shows us that airports create 1,000 jobs for every million passengers. It is inevitable that there will be some disruption to the selected region. However, based on independent analysis undertaken by Cox Richardson, there are just 328 private dwellings which are deemed to be in an unacceptable noise contour around the Badgerys Creek site. In contrast, there are currently 29,457 dwellings within the same noise contour at Sydney Kingsford Smith airport. A second airport for Sydney is not a matter of if, but when. Fittingly, debate on the airport’s location should broaden from a focus on costs to encompass an appraisal of the benefits at a local, state and national level. But time is slipping away for effective planning. Jobs, investment and liveability are dimensions that should be front-of-mind for policy makers when considering the second airport. To ensure that they are, NSW Business Chamber is committed to leadership – in voice and action – as the debate continues. Luke Aitken Senior Manager of Policy NSW Business Chamber

the West With a diverse, highly skilled population covering a land mass greater than some European countries, Western Sydney is a key contributor to the state’s economy. Yet, with nearly 30% of Western Sydney residents travelling outside the region to work, job creation is a key priority for the Sydney Business Chamber’s Western Sydney Director, David Borger. Sydney Business Chamber’s inaugural Western Sydney Director, David Borger, has a panoramic view of the city he so admires. He is based in the newly-established Parramatta office – a well-appointed corporate environment with gleaming surfaces, courtesy of a Chamber refurbishment. David’s new position was created in recognition of the importance of the size, diversity and importance of the Western Sydney economy to both NSW and indeed Australia. 150 of the top 500 Australian companies



Business Connect

its true potential,” said David. “I look forward to working again for this community, with a special focus on how we can make it easier to do business and generate more jobs in Western Sydney.”

Setting priorities David sees job creation as a key priority: “Government should develop a strategy for growing business and jobs in Western Sydney.” “Likewise, a Western Sydney airport is a prime opportunity to achieve job growth. Airports generate jobs, both directly and indirectly. Western Sydney needs a catalyst for job creation, and an airport would create this while also improving the connectivity of Western Sydney residents and businesses.” “We need to take the politics out of this debate and put the economic and community benefits of a major airport located in Western Sydney at the forefront.”

“Western Sydney needs a catalyst for job creation, and an airport would create this.” have operations in Western Sydney, with the region generating more than $80 billion in Gross Regional Product annually.

Western Sydney

A former Lord Mayor of Parramatta, Member for Granville, and Minister for Roads, Housing, and Western Sydney, David is in a unique position to understand the issues confronted by the business community in Western Sydney.

• Manufacturing (12.1%), Retail Trade (10.7%) and Health Care (10.7%) are the region’s biggest employment industries

“Western Sydney is my home and I want to see our region fulfil

• 29.9% of residents travel outside of the region to work

• Population 1,571,836 • Land area 547,008 Hectares

• 37.7% of the region’s population was born overseas

SUMMER 2013 | Business Connect  9

Winners are grinners. Congratulations from Staples. Staples congratulates all the winners and nominees at the NSW Business Chamber 2012 Annual Awards. Staples (who you may have known as Corporate Express) is the world’s largest office products company and a trusted source for office solutions. The company provides products, services and expertise in office supplies, technology solutions, business furniture, print management, promotional marketing, kitchen supplies and facility solutions. Talk to us today on 13 26 44 about forming a winning partnership with us.

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PUBERTY Australia lags in school performance The recent release of international education testing results has prompted some education experts to question the quality of schooling in Australia, and cast doubt over the nation's ability to reach the Commonwealth Government’s target to be among the top five educators in the world by 2025. Australia ranked 27th of the 48 countries tested, comparable with Bulgaria, Slovenia and Lithuania, and significantly behind the leaders Hong Kong, Russia and Finland. These are disappointing results given Australia’s relatively strong economic performance. Given essential skills such as language, literacy and numeracy are the key building blocks for productive workers and enablers for workforce participation, poor educational achievement and performance in our schools has a clear impact on business. The sad reality is, however, that, according to a recent Industry Skills Council report, approximately 53% of working-age Australians have difficulty with numeracy skills, 46% of Australian adults have difficulty with reading skills, and 13% are classified in the lowest literacy category.

Improving student outcomes There is widespread agreement that teacher quality is the single greatest in-school influence on student outcomes. NSW Business Chamber recently made a submission to the

NSW Government calling for a stronger commitment to teacher quality, including developing more rigorous processes for selecting and training teachers, paying competitive starting compensation to attract top performing candidates, and carefully managing the status of the teaching profession. Research shows that continuing to reduce class sizes and increasing the overall level of investment in the education system does not generally result in improved student outcomes. Teachers currently do a great job in our schools but more targeted initiatives

market. To improve these skills in the Australian population, NSW Business Chamber advocates: • Innovative teaching practices and effective curriculum development. • Offering a broad range of options and choices at school (including academic and vocational options), including teachers who have a deep understanding of subject matter, and use the best approach to transferring that knowledge. • Raising achievement standards. At senior school certificate level,

“… teacher quality is the single greatest in-school influence on student outcomes.” need to be implemented to ensure the best people are entering the profession. In recent years, NSW Business Chamber has called for the NSW Government to undertake a wide-ranging, highlevel review of post-Year 10 education and training. The Chamber argues that this review should focus on how arrangements can be improved to better meet the needs of young people who choose to enter the labour market or vocational education and training after they leave school.

What should students learn? It’s clear that adequate literacy, numeracy, and employability skills will be critical regardless of the future structure of the labour

introduce minimum achievement standards for basic skills in literacy and numeracy, requirements for the development and demonstration of personal and social skills, employability skills, and career self-management skills. • Common core of compulsory subjects from a number of disciplines (English, mathematics, science, humanities, arts and the like) in order to ensure that a broad general education is achieved. NSW Business Chamber’s Workforce Skills Policy Committee will continue to advocate for important reform to the schooling system to ensure a prosperous future for the Australian workforce. For more, visit

SUMMER 2013 | Business Connect  11


Business Connect

How do I identify suitable employment? If you need help in identifying and providing suitable employment for an injured worker, contact your insurer for assistance. They may refer you to a workplace rehabilitation provider.

How are claims being transitioned to the new benefits?

WorkCover has spelled out the changes to the Workers Compensation Scheme which were introduced in NSW in June 2012. These are the facts in their words.

Workers compensation claims made prior to 1 October 2012 will be transitioned to a new benefits system following a work capacity assessment and decision by the insurer. These claims will be transitioned during 2013.

Who is exempt from the changes to workers compensation?

WorkCover provides detailed information on workers compensation for both the employer and employee. Visit for more.

Are premiums impacted by workers compensation changes? The changes to workers compensation do not impact how employer premiums are calculated. Work capacity decisions were introduced to give insurers greater ability to drive more timely and positive return to work outcomes, which should reduce claims estimates and premiums over time.

What are my obligations for providing suitable employment? As an employer you are legally obliged to provide, when requested and where reasonably practicable, suitable employment to an injured worker who has current work capacity.

What is the role of inspectors in return to work?

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WorkCover NSW inspectors provide advice on returning injured workers to work and are now authorised to issue legally binding improvement notices to employers not meeting their injury management and return to work obligations. Failure to comply with the improvement notice can attract maximum penalties of up to $11,000.

Those exempt from the recent changes to workers compensation are police officers, paramedics, firefighters, coal miners and workers who make dust diseases claims. However, these workers need to submit the new certificate of capacity, which has replaced the old medical certificate, when making a claim (as do all other injured workers).

When will I be inspected about return to work? WorkCover inspectors may visit an employer to discuss how they are meeting their obligations around assisting an injured worker to return to work: if there is a complaint about how they are managing a worker’s return to work, or as part of a WorkCover program where an employer may have a worker with capacity to return to work but has not yet done so.

How do journey claims now affect my premiums? Journey claims will now be included when an insurer calculates an employer’s premium, whereas before the changes to workers compensation they were not included in premium calculation.

Are employers still notified when a claim is accepted? Employers are still notified by the insurer when an injured worker’s claim is accepted. This is not affected by the changes to workers compensation.

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PROGRAM Business Connect spoke to Greg Pattison, General Manager of Workplace Solutions, NSW Business Chamber, and Nigel Ward, CEO of Australian Business Lawyers & Advisors.

Managing employee concerns Greg Pattison (GP): The last group of active workers compensation claims to be transferred across to the revised system will occur during 2013. That will involve somewhere around 40,000 claims. WorkCover agents will be in contact with these claimants, assessing their work capacity, and forming decisions about their benefit entitlements – which in some cases, may mean a reduction. There are processes in place to ensure that injured workers with changes to their benefits receive proper notice. The communication supporting these changes will include employers. If you have employees in this situation [i.e. on benefits which are subject to changes, and with injury dates earlier than 1 October 2012] and you don’t hear from your WorkCover Agent in the next couple of months, you should contact their Agent for an update on what is happening. While it is the WorkCover Agents who manage the transfer process, the people affected are employees, and they may well turn to their employers to find out what is going on.

Returning employees to work GP: Research shows that returning an employee to work early - even if it involves some discomfort to that person - is more likely to produce a better medical outcome. Some businesses are reluctant to take people back to work until they are fully recovered. That is an entirely understandable position, because employers don’t want to see their workers injured, re-injured or have their workers compensation premiums blow-out. But the evidence suggests better medical and economic outcomes can be achieved if people are accommodated back into the workforce while they are recovering. I think we can expect WorkCover inspectors to place more emphasis

on the employer to provide the return-to-work opportunities in the months and years ahead.

Balancing interests Nigel Ward (NW): No matter what world we live in, there will be a minority who abuse the system with fraudulent compensation claims. Has the government made it harder for this to happen? The next question applies to those persons who are genuinely injured in the work place. Is the system going to balance reasonable financial support with the appropriate emphasis on returning them fit into the workplace in some way? We’ll have to wait 12 to 18 months to see if WorkCover’s reform is better for business in NSW. The Government is pointing in the right direction. They’re setting premiums at a level that the scheme requires to overcome the financial deficit. So far, there’s been a substantial reduction in the deficit, but time will show if this is sustainable.


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GP: There are two big considerations when it comes to premiums. Firstly, is the level comparable to the other states? And secondly, are those levels sustainable? As we have seen in NSW in the past, it is not in anybody’s interest – and certainly not in the employer’s – if there are a couple of years with very low premiums, followed by many years of high premiums.

Taking action NW: From an advocacy point of view, workers compensation will remain on NSW Business Chamber’s agenda. We think that a premium reduction has to be reviewed at the earliest feasible opportunity. We don’t have to wait until the scheme is in surplus before you can put premium reductions in place. In the next edition of Business Connect, we look at the reform of Fair Work Australia, Modern Awards, and the age-old question: are the interests of employer and employee fairly balanced?

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SUMMER 2013 | Business Connect  13


Business Connect


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“I can’t give too much away for now,” says Gemma Kariotoglou, remaining tight-lipped about the new fashion label she hopes to introduce in 2013. The young fashion designer has received $10,000 from NSW Business Chamber to help turn her business idea into a commercial reality. It’s all part of the NSW Business Chamber Textiles Clothing and Footwear Award, which is awarded to a graduating fashion and textiles student at the University of Technology, Sydney (UTS). Celebrating its tenth year of sponsorship, the award mentors the development of an innovative business idea with exciting market potential. The task of choosing a winner is always tough, says Grant Payne, Sydney South East Regional Manager of NSW Business Chamber.


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"Every year the quality and design of the students work amazes the judges, and this year was no exception. There were some outstanding designs and business plans by the graduate students." The money will help Gemma establish a clothing label where a portion of the sales will feed back into a charity or the community. “I really think you need a point of difference. I’d love to work overseas, but Australian designers are so talented, with plenty to offer. Promoting home grown labels here in Australia is important for the industry.” When not working at the leather and watch manufacturer, Fossil, Gemma sells a label of clothing at Sydney’s weekend markets. | Gemma Kariotoglou’s drapery creations are inspired in part by her Greek heritage. Her grandparents arrived in Australia as outworkers. “I grew up around sewing machines and fell in love with fabric. I have a very supportive family. My mother has been a mentor in design, and my father has helped with financial management.” Photographer: Belinda Mason

Ultimately, says Grant Payne, “it’s about converting good design into successful Australian businesses, along with protecting the future of the industry in this country”.

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SUMMER 2013 | Business Connect  15

10 trends to shape your


Businesses today are undertaking digital transformations to meet the changing behaviour of their customers. Here are ten of the best.


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Bring Your Own Device (BYOD)

With the migration of most business services and data to the cloud, and an increasing shift to online business models, we have seen the reliance on expensive internal IT infrastructure reduce. Employees are becoming increasingly attached to their personal devices. Not surprisingly, more are working on their personal IT devices, or seeking that work arrangement from employers. Bring Your Own Device (BYOD) is a policy revolution that has benefits for both employers and employees. Employers save money on costly infrastructure and devices. Conversely, employees are happier working with devices that feel comfortable. Some job seekers now even consider BYOD when they are choosing employers.


Social commerce: a new spin on the buying cycle

“If I had to guess, social commerce is next to blow up.” Mark Zuckerberg. Social commerce is essentially adding a social aspect to the consumer buying cycle. According to Wired Magazine, 90% of purchases are subject to social influence. Neilson has also found that 90% of consumers trust recommendations from people they know. Combine this with the fact that consumers spend on average 67% more online after recommendations (, and you start to see the true potential of social commerce. 2013 will be a strong year for online sales, with social networks such as Facebook, Twitter, Pinterest and Instagram playing a key role. As with most trends, we’re just waiting for one business to do this exceptionally well before we start seeing social commerce really boom.


3D printing

The 2013 consumer demands instant gratification. “Shipped within one or two weeks” is not good enough. There have already been a number of consumer-targeted 3D printers moving from the foam 3D moulds of yesterday to functional products with electrical components. This technology enables a business to sell a virtual product to its customer, who in turn prints it and uses it. One of the largest issues around this is the security of the 3D data; will it end up being shared on the internet like pirated movies and music?


Augmented reality


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Augmented reality is where digital meets the real world. A good example is Google Glasses. As you’re walking around, the glasses will give you real time information on what you’re seeing, and in the context that you’re seeing it. For instance, you could be walking down the street and see a coffee shop: Google Glasses will show you the menu, recent reviews, and offer comparison with other nearby cafes – all in front of your eyes. The other side of augmented reality is to see how things will look in the real world. Companies such as Oakley and Target have pioneered this technology with the hope that if a consumer can try the product online, it will lead to higher conversions. You can visit, turn on your webcam and see what the latest sunnies will look like on you. Target in the US will build a 3D model on request, so when shopping online, the customer can see how different clothes appear on them and choose the most appropriate size.

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SUMMER 2013 | Business Connect  17


Business Connect


TV revolutionised

The way we consume media has changed dramatically. However, the way we are able to consume media on TV hasn’t kept up with our demands. As a result, tech heavyweights such as Apple, Samsung and Panasonic are leading the charge to change the way we see TV. Samsung has recently brought out its first line of ‘smart TVs’ that respond to gestures, connect to the internet and have apps similar to smartphones. Apple is yet to debut its response, but we can guess that 2013 will be the battle of the tech heavyweights for TV dominance. In this survival of the fittest, media and TV companies will also be forced to change the way they operate in order to remain profitable. TV resolutions will also increase with the release of ultra HD, allowing for greater quality.


Smartphone explosion: tipping point

Smartphones have already taken the world by storm. However, 2013 will mark the turning point where more web browsing will occur on smartphones than on desktops and laptop devices. The implications of this are quite significant, with businesses – small and large – needing to redesign and redevelop their websites to be mobile friendly, including the creation of mobile versions. Advertising will also change to represent the different needs of a mobile consumer, compared with a desktop consumer. Mobile browsing will also bring with it geo-based results for searches and for location based content.



Privacy and security: locking the door

2012 was plagued by a number of privacy and security breaches, with many larger organisations having some form of privacy or security issue. With consumers around the world placing their trust and online lives in the hands of businesses, organisations need to ensure that they are taking every available measure to protect consumers’ data. Facebook has rolled out a number of privacy updates in response to growing concern from individuals about where their data is located, and what’s being done with it. For too long, organisations have hid behind legal documents to protect themselves. However, people now have a strong voice that cannot be ignored on social media, including Robin Hood-styled heroes within Wikileaks.


Personalised marketing

Consumers no longer respond to simple broadcast messages. The change in behaviour has sparked a shift from traditional advertising and marketing activities, to more personalised and interactive communications. It’s made possible because businesses now know a lot more about you. They have historic data from your search history, purchasing history, groups you like and with whom you interact. From this online persona, businesses know what the customer wants, how they want it, and how to communicate convincingly. Advertising will increasingly rely on interactive devices and kiosks. Businesses want customers to interact and bond with their business, and interactive advertising is the best way to do this.


Online shopping and shipping: the final piece in the puzzle

The Achilles’ heel for online shopping has always been the physical delivery of online purchases. Delivery companies generally only deliver between 9 am to 5 pm when most people are at work, creating a problem in physically being able to receive the orders. In late 2012, Australia Post commenced trialling a locker style system open 24 hours a day, enabling customers to pick up their online shopping. The only issue with this is that it only accepts Australia Post articles. In response to this, Mark Bouris, in partnership with Temando, has started to roll out competitor ‘collection lockers’ which can be used by any delivery company. This will revolutionise online shopping, removing delivery concerns and impracticalities from the customer’s thinking.


Digital identities: simplifying life

Consumers are increasingly frustrated by multiple usernames and passwords for various websites and online services. It’s causing many large businesses to rethink the way identities are verified online. The growth of biometric security measures such as fingerprints and facial recognition is creating many possibilities to verify a digital identity. 2013 should see the emergence of a true single sign-on technology that is secure and works across multiple platforms. Government systems such as healthcare and political voting may be forced to move to the digital space as users become confident in the security benefits and appreciate the ease of use.

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will mark the turning point where more web browsing will occur on smartphones than on desktops and laptop devices. Chris Summers Digital Producer Australian Business Consulting and Solutions



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Recruitment Specialists at your fingertips Talent Options is your professional and business support recruitment specialist for temporary, contract and permanent recruitment. We understand that hiring new staff can be a difficult and time consuming experience. At Talent Options we are committed to partnering with you to ensure the very best fit between company culture and individual talent and relieving some of that pressure. All members of the NSW Business Chamber are entitled to significant fee discounts so contact us NOW for more information.

Mark Powell and team North Sydney, Level 15, 140 Arthur Street T 02 9458 7046 E Penny Perkins & Julie Turner and team Sydney CBD, Level 12, 83 Clarence Street T 02 9221 7733 E David Fisher and team Parramatta, Level 12, 100 George Street T 02 8838 0418 E Cheryl Lee Morgan and team Brisbane, Level 2, 10 Felix Street T 07 3218 0914 E Pauline Dusting and team Adelaide, Level 4, 90 King William Street T 08 8202 4111 E

RS 1328

Call 1300 177 599

A specialist division of

Your executive, and business supportRelations recruitment specialists Recruitment HR professional Consulting HR Products Workplace Apprenticeships

Cutting out the Has social media replaced the role of recruiters? Many businesses – large and small – now use social media sites such as LinkedIn, Twitter and Facebook as an integral part of their strategy for sourcing new employees, creating candidate pools for future openings, and promoting their organisation as a place to work. In this brave new world, is there any reason to use the services of a recruitment agency, or has technology made the middleman redundant? A well-resourced HR department now has access to the same tools that only recruitment agencies once enjoyed, enabling them to create and maintain talent pools, with online databases tapping into thousands more candidates. Social media provides an excellent way of engaging current and potential employees. However, it’s important to understand the pros and cons. Yes, technology has made it possible to search vast online databases, but to effectively search a site like LinkedIn (which has more than 200 million resumes), you need considerable time and experience. Additionally, it is not a cheap pursuit given the cost of licences required to perform effective searches.

Social media tips

An integrated approach

Before you start committing internal resources to searching online databases, be sure that you are clear on your outcomes and processes. Also, be prepared to regularly review and adapt your approach as online databases, such as LinkedIn, continue to change and evolve, and what works today will not necessarily produce results tomorrow.

A good agency will employ consultants who are deeply embedded in a candidate network. They will have spent time and money building up their own network of candidates, with a face-to-face understanding of who will be available when, what their motivations are, and what it will take for them to move.

Additionally, when identifying people on LinkedIn, be mindful that you are not dealing with people who are actively looking for a new role – or have expressed an interest in your business. This means you have to factor in more time and work in identifying and ‘cold calling’ candidates. To be successful you will need to be clear on your pitch and the benefits of the role which can act as triggers in motivating the person to become an active candidate. This is where a recruitment agency can excel. An agency can save you time and money, and a recruiter’s experience gained from persuading candidates day-in-day out, can help ensure the best outcome.

Additionally, a specialist recruiter brings knowledge of the recruitment market within an industry, providing advice on market rates and benefits being offered by potential employers – i.e. your competitors. If your top candidate is mulling over multiple offers, an experienced communicator can make the difference. No one size fits all, but adopting a recruitment strategy that balances inhouse capabilities – including social media – with the expertise of a recruitment agency, can yield the best outcome for your business. David Stewart General Manager Australian Business Recruitment Solutions

SUMMER 2013 | Business Connect  21


Business Connect



Business Connect 23

A recent McKinsey Global Institute report, Beyond the Boom, looked at Australia’s productivity imperative. Business Connect spoke with Darren Cocks, Director of Commercial Services for NSW Business Chamber and Australian Business Solutions Group and Managing Director of Australian Business Training Solutions about the implications for leaders in 2013.


Business Connect: How do you define productivity?


Darren Cocks: I’ve heard many different definitions of productivity but put simply it’s the ratio of output produced to inputs used. At the national level, productivity measures capture the ability of an economy to harness its physical and human resources to generate output and income.


BC: It’s often said that you can't manage what you can't measure. How can managers measure productivity?


DC: In a manufacturing environment, productivity is often easier to measure as a unit of production time. In a services environment, this can be harder to manage. Small businesses struggle to measure and manage productivity when they grow to a level where there is a manager or overhead introduced between owner and staff. Prices or volume needs to rise to cover the additional costs but in the globally competitive environment, many things that were of value are now just commodities, so price increases in a tight market can spell disaster if you aren’t adding value.


BC: So how can we increase productivity?


DC: Structural changes to industries mean we have to be leaner to compete, survive and be more productive. Micro economic reform can also make us more productive but, whatever the driver may be, productivity only increases because of skilled leadership and the decisions we make. One sure way to increase productivity is through innovation. Often spoken about as the holy grail of business improvement, innovation is actually very tangible and very achievable. Innovation can happen at all levels of a company, but it happens best under effective leadership. When leaders balance accountability with the best interests of their team, innovation flourishes.


BC: Do ‘game changers’ set up an unrealistic concept of innovation?


DC: Too often I hear people define innovation as creating something that no one had even thought of. Sure, sometimes you will get a game changer like the internet and the iPad. And while this is clearly innovation, the more common evolution is “incremental improvement to perfect something over time”. An example of this would be the US military developing the internet, which was released globally, sparking all sorts of ideas for the medium from online shopping, marketing a business and offering training to conveying information and conducting operations.


LEADERSHIP Beyond the Boom statistics • The mining boom is approaching its peak six years into a 12 year cycle. • GDP rising. Australia ranked sixth among OECD countries in 2012 in GDP per capita, up from 16th in 1990. • Drop in capital productivity Reportedly, 35% of Australia’s income growth has come from resources but so too has 99% of the drop in capital productivity. • Weak income growth? Annual decline in productivity between 2005 and 2011 was 0.7%, compared with 2.4% increase from 1993 -1999. If the mining boom slows and productivity doesn’t improve, income growth could potentially drop to 0.5%.

Skilling our leaders In May 2013, NSW Business Chamber, in conjunction with Australian Business Training Solutions and The Levinson Institute, will commence delivery of a suite of world class residential seminars to help Australian business leaders to improve their own performance and the productivity of their businesses. Each of the seminars, Managing Oneself – Self Understanding and Strengths Deployment; On Leadership – the Practice of Accountability Leadership; and Strategic Organisation – Strategic Transformation and Alignment will take place over five days at a resort in the Hunter Valley. The suite identifies solid, specific, strategic solutions that integrate organisations’ structures, processes and systems with their people and needs. For more, visit

SUMMER 2013 | Business Connect  23


Business Connect

The New England North West region is perhaps best known for Tamworth's Country Music Festival but that's only one reason business is singing its praises. Boasting excellent transport routes to Sydney and Brisbane via the Newell, Gwydir and New England Highways and thriving agricultural and educational sectors, the region's gold reaches well beyond the Big Golden Guitar.

Tamworth Business Chamber profile


What are the benefits of doing business in Tamworth?

Home to over 50,000 people, Tamworth is an increasingly dominant regional service centre, underpinned by a dynamic regional economy, so we’re well placed to cope with future structural changes resulting from the needs of an everchanging demographic profile. Tamworth weathered the GFC well, with the latest Economic Performance Report (2010) commissioned by Tamworth Regional Council showing that the regional economy has


generally performed well against regional and state benchmarks. In particular, new business registrations in the Tamworth region increased slightly between February 2010 and May 2011, demonstrating a positive level of business confidence.

Can you tell us about some of Tamworth Business Chamber's recent initiatives?


Our most recent initiative is the Alliance with the NSW Business Chamber, which has secured many additional membership benefits for our members and also paved the way for the creation of the New England North West Regional Advisory Council. This Council has its own representative on the NSW

Business Chamber Board, providing a voice for our region and our business community. The Tamworth Business Chamber completed the opt-in in record time, signing up 50% of our members in the space of four weeks. Our newest challenge, commencing in February 2013, is to become the first Australian Defence Reserves Supportive Employer City in Australia. This will show Tamworth to be a Defence friendly city, which will greatly assist Tamworth with its tender for the AIR 5428 contract.

How does Tamworth's iconic country music festival benefit the city's business community?


All roads lead to Tamworth in January for the Tamworth Country Music

Business Connect 25

Population: Approximately 185,000 Area: 98,606 sq km Major centres: Armidale, Bingara, Glen Innes, Gunnedah, Guyra, Inverell, Moree, Narrabri, Quirindi, Uralla, Tamworth, Tenterfield, Walcha Major sectors: Agriculture & agribusiness, education & research, food processing, aviation training, manufacturing, tourism, transport & logistics, energy & mining, alternative energy Major educational facilities: University of New England, New England Institute of TAFE Competitive advantages: Festival! It’s the largest music festival in the southern hemisphere and one of the top 10 in the world. The festival features over 2,200 events, with more than 4,000 different gigs across 90 venues – there are over 600 buskers in Peel St alone! Over the past 40 years, averaging 50,000 visitors per year, the Festival has generated over $2 billion dollars in the local community and has brought about significant infrastructure enhancements. Scores of industry and city partners play a huge role in presenting the festival line up each year.


What are the best things about life in Tamworth?

The community; very friendly, very loyal and very community minded – Tamworth has in excess of 250 registered community organisation. We have a great climate, an active business community and a variety of retail and leisure offerings. Tamworth is conveniently located midway between Sydney and Brisbane so, with

our reliable bus, rail or air services, a trip to the big city is easily made. And even though the region offers multiple waterways for water sport enthusiasts, the beach is only a three hour drive away for those who wish to occasionally feel the sand between their toes!

What’s on the horizon for Tamworth Business Chamber and its members?


The Chamber will continue to provide members with improved networking opportunities and informative events and continue to be a strong advocacy voice for the regional business community. An even greater emphasis will be placed on communication with the members to ensure the Chamber stays up to date and can respond to changes in member expectations – watch out for an increased social media presence throughout 2013! Marjolyn Thomas, Executive Officer Tamworth Business Chamber

• World class agricultural commodity production and food processing • Strong transport links to major cities and export markets • Thriving educational facilities • Access to advanced ICT services • Large coal and gas seam deposits • Temperate and high country climates suitable for producing a range of boutique food and wine

For more information about the New England North West region, visit au/newenglandnorthwest. For more information about Tamworth Business Chamber, visit Fast Facts courtesy Regional Development Australia All images courtesy of Paul Foley; Destination NSW

SUMMER 2013 | Business Connect  25


Business Connect

new members Aargus Engineering Absolute Tiling Solutions Pty Ltd Absolute Waterfront Apartments ACOR Consultants Pty Ltd Adept Business Systems Pty Ltd Advance Fire Service Advanced Analytical Australia Advanced Personnel Management aeromarsters AGL Energy Limited AIRCALIN Albury Steel Fabricators Alex Ebert Accounting & Taxation Services Amelia Zinner Annette Hurda Anspec Pty Limited APN Outdoor Arbonne International Argyle Community Housing Ltd Arts Health Institute Asiga Pty Ltd Aussiebuild 3000 Pty Ltd Austography Film Image Inc Australia Overnight Trucking Co Australian Curriculum, Assessment & Reporting Authority Australian Institute of Conveyancers Australian Lutheran World Service Australian Rugby Union Ltd Australian Soil & Concrete Testing Australian Vending Association Inc Avanser Pty Ltd Bangalow Chamber


of Commerce BD Scaffolding Pty Ltd Bedford Group Bendigo and Adelaide Bank Ltd Beresford Living Furniture Bethungra Transport Pty Ltd Birch & Waite Foods Pty Ltd BJL Collectables and Antiques Blackburn Prior Chartered Accountants Blancmange Productions Blue Gum Kitchens Boathoist International Bostock Pools & Spas BPI Accounting Services Brasco Australia Pty Ltd Brickworks Limited Burdis Marsh Partners Pty Ltd Buy Desire \ Studio 60 C B Rae Upholsterers CAM Events Campbelltown Chamber of Commerce & Industry Ltd Carmel and Patrick Rayeroux Carmine Services Pty Ltd Carrington Centennial Care Castlereagh Kitchens Pty Ltd CBM International CBS Food Service Central Coast Express Advocate Clarity Business and IT Solutions CloudVikings Club Palm Beach (RSL) Coffey Community Engine Concise CoreBalance Corou Property Services Pty Ltd Credit Management

Australasia Pty Ltd Credit World Pty Ltd Critical Air Pty Ltd CtechBA Custom Security Services DC Strategy Dena Chambers Douglas Partners Pty Ltd E contact Management Eagle Energy Ebiquity Eclipse The Essential Spa ECsportz Ellice-Flint Corporate Services Emerald Downs Golf Course EMERCHANTS Emily Hungerford Endeavour Energy Eurasia International Pty Ltd Evac You 8 Enterprises Pty Ltd Ewa Cleaning Services Pty Ltd Eximo Pty Ltd Expanda Van Homes Pty Ltd Ezi-Dry Pty Ltd FGIET Fino Commercial Furniture Pty Ltd Fivium Flickapolitan Fratelli Fresh Pty Ltd Freeman Human Resources Consultancies G4Geek Computers Garuda Indonesia Ltd Geddes A Drink GHD Pty Ltd GIO Wollongong Gnostic Mana Golder Associates Pty Ltd Graham Roberts Granite Transformations

Greg Geltch Excavations Gregory Commercial Furniture Pty Ltd Griffith Leagues Club Ltd - Southside Ground Technologies Pty Ltd GS Roasting / Barkoo Pty Ltd Gymea Chamber of Commerce Inc Hallis Hansom Transformers Heber Davis Pty Ltd Heymans & Associates Hills Rural Business Chamber HP HR Doctor Hunter Design School Pty Ltd Hunter Stadium Hunt's Carpets and Blinds Ian Sneddon Canvas & Upholstery Illawarra Area Child Care Ltd Illawarra Credit Union Industrial Engineering Technology Pty Ltd Inner City Winemakers Irlen Diagnostic Clinic Newcastle M & N Peninsula Kitchens J Biady & Associates Pty Ltd John Alam & Partners Jono White Julian Dan Justlook K&H Geotechnical Services Keo Design Keway Enterprises Limited Labour Cooperative Group Landcom Leapfrog Financial Pty Ltd Lee Davey

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NSW Business Chamber welcomes the following new financial members during the fourth quarter of 2012.

Lend Lease Project Management & Construction Pty Ltd Life Express Lilianfels Blue Mountains Hotel Pty Ltd Limpinwood Gardens Nursery Liquid HR Luke Pavey M & S United Pty Ltd Maca's Crane and Borer Hire Macquarie Business Centre Macquarie Regional Technology MAD Media Group Mary Kay Cosmetics Matt Anderson Medical Technology Association of Australia Michael Barry Miller Heiman Australia Mineral Makeup Pty Limited Missing Bits Productions Molesworth Financial Planning Motionwave Technologies Pty Ltd Motor Trades Association ACT Mudgee Business Association Inc Multifile/WSA Murwillumbah Glass Pty Ltd MVS Valuers Australia Nel Minchin Network Geotechnics Pty Ltd Newcast Newtown Precinct Business Association NHM Entertainment NIAZ Kitchens (Aust) P/L Non Destructive Excavations Australia

NRMA (Griffith) Nurses Now Pty Ltd Nutrition Plus Ltd OBA Pty Ltd Octet Finance Opila Productions Optus Business Centre South Coast Owen Hodge Lawyers P H Brown Fabrications Pty Ltd P W Concrete and Gravel Packserv Pty Limited PBAS Safety Equipment Servicing Peachface Pepe's Paperie Performance Drivers Pty Ltd Peters Linnette Lawyers Phil's Custom Steel Pty Ltd Pilatus Australia Piranha Eyewear Pizza Capers Neutral Bay Platinum Distributors Australia Pty Ltd Portavin Integrated Wine Services Prime Accounting Services Pty Ltd Prophecy Games Prosperity Advisers Group ProWay Livestock Equipment Psarn International Pty Ltd QA Kitchens Rachel Argall Rachel Stubbs & Associates Ray White Fairfield Ready Hose Pty Ltd Real Estate Employers Federation - NSW Recon Office Furniture RecruitLoop

Reflections Mind Body Spirit Repair Group Limited RFID n Print Pty Ltd RiteDrill & RiteSign Rocky Mileto Services Role Affinity Rooty Hill RSL Club Ltd Royal Automobile Club of Australia RSM Bird Cameron Safety Institute of Australia Inc (ACT Division) Salvation Army (NSW) Property Trust SCARF Sebastian Chan Security Specialists Pty Ltd Shad Partners Shanghai Stories 1938 Sharp Electronics (Nctle) Sitzler Pty Ltd Smart Upholstery Pty Ltd SMEC Testing Services Pty Ltd Soilco Pty Ltd Solar Australia South East Area Mediation Services Southern Oil Refining Pty Ltd Southern Riverina Youth Support Services Inc Spandex Asia Pacific Spinach Puff Productions Stabb's Venture Pty Ltd Stacks/Goudkamp Pty Ltd Steritech Pty Ltd Stockland Development Pty Ltd Stoll Spraying Equipment Pty Ltd Stronach Property Success by Design Sunjan Trading Pty Ltd

Sweet Bluebird Creations Sydney Harbour Federation Trust Tantusk Pty Ltd Taylor Woodings The Australian Botanic Gardens The Herbal Extract Company Of Australia The Infinite Group The Phone Guys The Recruitment Alternative Pty Ltd The Retail Doctor Group The Royal Bank of Scotland The Sydney String Centre The Wrigley Co Threesides Tiffany-Jayne Martin Tim McPherson Toll People Traffic Resources TreadStone IT Solutions Pty Ltd Tumut Regional Chamber of Commerce Tyres 4 U University of Western Sydney Ventis Illawarra Pty Ltd Viafilm ViaSat Australia Virtual Joinery Vision Australia Pty Ltd Warren Keelan Photography Wayne Kayler-Thomson We Help Ourselves Pty Ltd Webster Walnuts Ltd Western Sydney Parklands Trust Western Sydney Wanderers FC Whitelight Media World Partea Wysiwyg3D Pty Ltd Yeo Engineering

SUMMER 2013 | Business Connect  27


Business Connect

Brand Is a country a brand?

Austrade is on a mission to modernise the brand - and reputation - of Australia. And it's doing so with stories of business success. What's your story? Natural beauty and lifestyle have always been the qualities most strongly associated with Australia. However, research has shown the nation’s global reputation is not consistent with the reality of contemporary Australia measured by some of the world’s leading indices. The Reputation Institute’s annual Country RepTrak is a global survey of more than 53,000 ratings, collected from 36,000 consumers in the G8 countries. Amidst the interesting developments in countries’ reputations, such as the Euro crisis, the rise of Asia and the dominance of English, Australia joined Canada and Sweden as the World's Most Reputable Countries.

take action. In 2009, the Australian Government hosted a series of discussions about the importance of Australia’s international image for exporters. Those conversations led to a commitment of $20 million over four years for the Building Brand Australia Program. As a result, Australia Unlimited was developed to provide an overarching theme for the Building Brand Australia Program. The initiative is seeking brand partners and stories of innovation and success to further communicate contemporary Australia to the rest of the world. The most compelling stories are published across the Australia Unlimited digital platforms,

"The most compelling stories are published across digital platforms." Australia moved from third to second overall, and made a crucial jump from sixth to fourth place in the category of countries most attractive to invest in, according to the survey participants.

Australia Unlimited The gap between reality and reputation has driven government to


including the free Australia Unlimited monthly iPad magazine, and on www. Individual companies and industry organisations can also apply to use the Australia Unlimited brand as part of their own marketing collateral and use the brand at their functions and events.

Upcoming Australia Unlimited Digital Platforms Built Environment, March Financial Services, April Australian Brands, May Most Influential Australians, June To submit story ideas, or for more information on the brand licensing program, visit or contact Austrade’s Sydney office on (02) 9392 2000.

Each month, the Australia Unlimited content will focus on a key industry capability area. To date, about 200 features stories have been published, showcasing the work of world-class scientists, designers, entrepreneurs, artists, humanitarians and internationally focused businesses that are shaping Australia’s engagement with the world. Australia Unlimited has featured at major events across the world such as Germany’s renowned art show Documenta, the Venice Architecture Biennale, 2012 Olympic Games in London, the United Kingdom’s Diamond Jubilee celebrations and TEDx Sydney 2012.

Thank You for Enjoying the Garuda Indonesia Experience Garuda Indonesia is awarded “World’s Best Regional Airline” and “Best Regional Airline in Asia”.* By ensuring our passengers enjoy a consistently high level of service with the Garuda Indonesia Experience that showcases the diverse dynamism of our country, Garuda Indonesia has been recognised as the “World’s Best Regional Airline”. We would like to thank all our passengers and aviation partners for your invaluable support and hope to continue to help you better experience all that Indonesia has to offer as a leisure destination and for business opportunities. We are proud to be the Airline of Indonesia.

* Skytrax is a global leader in air transport research recognised for providing the highest standard and quality audit and service benchmarking programs for airline product and service quality.

For further information, please contact your preferred travel agent or call Garuda Indonesia on 1300 365 330



Ashley Penny (02) 9458 7253 Copy Editor Mitchell Lewis Design Rebecca Solberg Photography Dan Gosse, Grant Brooks Editor

NSW Business Chamber Locked Bag 938, North Sydney, NSW 2059 t 13 26 96  f 1300 655 277  e w Chief Executive Officer: Stephen Cartwright

Foreword by the President


Future Business Leader Award


Business Leader Award


Excellence in Business Ethics Award


Roger Pysden Excellence in Innovation Award


Excellence in Sustainability Award


Excellence in Export Award


Excellence in Small Business AWARD


Employer of Choice Award


Local Chamber of Commerce Award


50 and 75 Year Members




NSW Business Chamber BUSINESS Awards | Business Connect Supplement 




NSW Business Chamber Business Awards

A foreword by the President

In this special 2012 State Business Awards feature, we celebrate the members of NSW Business Chamber and, in particular, those who are achieving new benchmarks for business in local, national and global markets.

NSW Business Chamber Business Awards


“Their commitment … shows the way for all of us who seek to build a better nation through hard work, innovation and entrepreneurial endeavour.”

On a late November evening in 2012, a record number of guests arrived at the Hordern Pavilion for the State Business Awards. I have to say that it was with immense pride that I looked around the room and saw nominees from just about every region and business community throughout NSW. It was a time for reflecting on the nature of success and what it means to strive for excellence, day in and day out, in business. Across ten categories, we recognised excellence in business leadership, business ethics, sustainability, innovation, export, small business,

employers of choice and local chambers of commerce. I would like to congratulate our winners and finalists and thank each and every one of the businesses that entered our awards program. Their commitment to excellence in business is inspiring, and shows the way for all of us who seek to build a better nation through hard work, innovation and entrepreneurial endeavour. A special mention also goes to our members who are celebrating their 50 and 75 year anniversaries. Longevity in business is yet another mark of success.

2012 also marked the introduction of the Regional Business Awards program. By working with the Local Chambers to align their own awards programs that then feed into the Chamber’s Regional Award structure and then ultimately into this Award night presentation for the entire state, not only are we creating more opportunities for business, we are truly representing the NSW Business community in recognising what these members are - the best of the best. Terry Wetherall President NSW Business Chamber

NSW Business Chamber BUSINESS Awards | Business Connect Supplement 




NSW Business Chamber Business Awards

Future Business Leader

Hugh Tait, Opus International Consultants

"To emerge as the winner against these finalists is amazing. It's unbelievable!

Being a part of this whole atmosphere, with so many people, is just fantastic."

Hugh Tait, Opus International Consultants

This award celebrates the positive contribution made to business by young business people and professionals (aged between 18-30 years). It is he recognition of young business people who demonstrate outstanding entrepreneurial spirit, trategic business direction and innovative ideas.

For more on award criteria, visit

Hugh is Newcastle manager for Opus International Consultants, a leading international consultancy providing engineering asset development and asset management for physical infrastructure. Trained as a qualified engineer with a Bachelor and two Masters degrees, he was given the task of opening the new Opus office in Newcastle just two and a half years after qualifying. In that time he has grown the business from one to 11 staff. He works actively to promote the engineering profession to students and young people, sits on a number of engineering industry groups and committees, as well as volunteering his time to support community organisations, including coaching sailors on the road to the London Paralympics.

NSW Business Chamber Business Awards


Business Leader

Gina Field, Nepean Regional Security

"This (award) is a marketing genius for my business! Give it a tax file number, put it on the payroll, because it's the best thing I will have in my business." Gina Field, Nepean Regional Security

Recognising the positive contribution made to business by business people and professionals, the award recognises business people who demonstrate outstanding entrepreneurial spirit, strategic business direction and innovative ideas whilst providing inspiration to a new generation of upcoming young business people. For more on award criteria, visit

Gina is the Managing Director of Nepean Regiona Security. As a young security guard, Gina broke through traditional barriers to women in the indust paving the way for those that followed. She started her own security business in 1998 which has now grown to be one of the biggest and well-known in Western Sydney. Gina volunteers in her local community supporting a number of local issues, and helped organise the Penrith City Festival whic attracted 30,000 people. She still proudly works at operational level in her business and on the groun as a security guard.

NSW Business Chamber BUSINESS Awards | Business Connect Supplement 


DOUBLE THE 4G COVERAGE OF OTHER NETWORKS If you’re after a 4G device there’s only one network to choose. Telstra has more than double the 4G coverage of any other network, available in over 100 metropolitan and regional centres including all capital cities. Choose from the widest range of 4G devices on the network that works faster in more places.

The neTwork wiThouT equal

"We're ecstatic! It's a huge honour, and great recognition of all the hard work we've put towards focusing on the clients' best interest. " - Claire Mackay, Quantum Financials



ThinGS You neeD To know: TelSTra 4G: Typical download speeds of 2Mbps to 40Mbps are available in all capital CBDs, (meaning within 5km from GPO), associated airports and selected regional locations (meaning 3km from regional town centre). Outside these areas 4G capable devices will automatically switch over to Telstra’s advanced High Speed Packet Access or HSPA enabled 3G network and speeds will be less. Actual speeds vary due to factors such as location, distance from the base station, local terrain, user numbers, hardware & software configuration and download source/upload destination. ™ and ® are trade marks and registered trade marks of Telstra Corporation Limited, ABN 33 051 775 556. JD Power: Telstra received the highest numerical score among wireless network providers in the proprietary J.D. Power Asia Pacific 2012 Australian Wireless Network Quality Performance StudySM. Study based on 1,938 total responses measuring four providers and measures opinions of wireless users about the quality of their service. Proprietary study results are based on experiences and perceptions of consumers/businesses/business users surveyed February – March 2012. Your experiences may vary. Visit

NSW Business Chamber Business Awards


Excellence in Business Ethics Quantum Financial Services

"We're ecstatic! It's a huge honour, and great recognition of all the hard work we've put towards focusing on the clients' best interest." Claire and Tim Mackay, Quantum Financial Services The award recognises outstanding businesses that have been able to achieve business success while acting in an ethically responsible way. The recipient of this Award will be selected as an area nominee for the prestigious global Business for Peace Awards. For more on award criteria, visit

Quantum Financial Services is a boutique financial planning business. It is a proud second generation family business, which advocates for ethical practic in financial planning, and operates under a fee for service model rather than the commission-based model employed by most in the industry. A solid, proven investment track record stems from an investment philosophy based on technical and academic research. Quantum Financial Services has built a business reputation on the pillars of knowledge, ethics and professionalism, and advocates publically and vocally in the mainstream media and through education, training and volunt work about the values in financial planning and consumer rights.

NSW Business Chamber BUSINESS Awards | Business Connect Supplement 




NSW Business Chamber Business Awards

Roger Pysden Excellence in Innovation Ensitech

"We're elated. It's just amazing that all the efforts of Ensitech have been recognised. It's huge

affirmation that we are on the right track, that we are kicking goals and getting recognised for it. "

Clive White, Ensitech

This award recognises a business that has made a significant contribution to their industry hrough the introduction or improvement of an dea, method, technology, process or application.

For more on award criteria, visit

Ensitech designs, manufactures and markets internationally a complete system and methodology for the preparation, cleaning, treatment and protection of welded and other metal surfaces. In responding to a market need for a safe and effective alternative to outdated and hazardous processes, Ensitech took a partially successful technology and radically improved its capability with first-in-market technology and innovation. While there are now competitors, Ensitech has maintained its international reputation through continual innovation and has driven change and competition in the industry. It has kept manufacturing onshore, supporting local manufacturers, suppliers and employment, while also improving safety in the industry.

NSW Business Chamber Business Awards


Excellence in Sustainability The Observatory, Port Macquarie

"The recognition is everything. How does it feel? Surreal is a word that comes to mind. We're

passionate about what we do, our area, our resort, and it's just nice to receive that recognition." Chris and Trish Denny, The Observatory The award recognises businesses that are working to reduce the impact of their operations on the environment and/or provide products and services that have positive environmental outcomes. The winner receives a complimentary registration in the OEH Sustainability Advantage program, valued at approximately $3,000. For more on award criteria, visit

Owned and operated by Southern Cross Resorts, The Observatory is a 4.5 star apartment hotel in Port Macquarie, with a vision to achieve world class guest service in an environmentally sustainable manner. In 2008-09 The Observatory commenced its Green Future Program to achieve carbon neutra status by 2012. Despite an increase in occupancy of 8 per cent it has continued to reduce carbon emissions (electricity emissions down 12 per cent per guest night, emissions from staff travel down 25 per cent per guest night).

The Observatory continuously reviews consumptio and implemented changes to improve the efficiency of lighting and heating, pool and room maintenance, cleaning, paper usage, recycling, waste management and all hotel consumables.

NSW Business Chamber BUSINESS Awards | Business Connect Supplement 




NSW Business Chamber Business Awards

Pioneers of th e Hu nter - Since 1853 555 Oakey Creek Road, Pokolbin NSW 2321 - Ph: (02) 4998 7513 Follow us on Facebook

NSW Business Chamber Business Awards


Excellence in Export RBK Nutraceuticals

"To win tonight was quite unexpected, but it feels fantastic. My next big market is the Middle East and I know that awards like this hold a lot of value in showing how the company is substantial." David Mumford, RBK Nutraceuticals The Excellence in Export award recognises leading examples of businesses that are forging a strong reputation for Australian products and services in international markets by achieving outstanding export success. For more on award criteria, visit

RBK Nutraceuticals is an Australian natural health supplement manufacturer that exports its product across the world. It markets four main brands, Mother Nest, Blue Gum, True Blue and Kiwi Harvest. Established in 1996, it targets high end and prestigious retailers, including duty free and airlines selling the products in-flight, distributing to the US, Korea, Singapore, Hong Kong, China, Vietnam, Philippines, Indonesia, Greece, Germany and Canada.

RBK Nutraceuticals recently gained a Therapeutic Goods Administration license, as well as an agreement with global duty free retailer DFS Galleria, and entered the US market with their Blue Gum products.

NSW Business Chamber BUSINESS Awards | Business Connect Supplement 




NSW Business Chamber Business Awards

Excellence in Small Business

Independent Portable Buildings

“I was so fortunate from day one to have a loving wife to start the dynasty.

t has always been about the family, and it always will be.�

Rob Nalder, Director of Independent Portable Buildings

Open to businesses that employ less than 20 employees (full time equivalents), the award ecognises a company that has attained significant growth and is able to demonstrate the specific trategies and processes implemented to achieve profitable and sustainable growth in the financial ear to 30th June 2012.

For more on award criteria, visit

Independent Portable Buildings is a family owned and operated business involved in the construction of portable or modular buildings. Recognising a niche in the mining industry, and through better management and business strategies, it has seen significant financial and employee growth, as well as the expansion of its physical premises, following a move from Sydney to the Central Coast. Turnover has quadrupled in the previous 12 months, and the company has grown in size from five employees to 18 in just 12 months, and in the same time they have expanded from one manufacturing yard to three.

The Future of Digital Print Satellite Digital is a multi-award winning, environmentally conscious printing company delivering quality digital print solutions to a host of Australia’s blue chip companies. Fast turnaround corporate stationery, marketing collateral, promotional print and stock selection are just some of the services we offer. Our easy to use online web to print store simplifies the whole printing process saving you time and money without leaving your chair. Whether you require a single copy to be delivered overnight or multiple copies delivered anywhere in the world, Satellite Digital always go above and beyond.

If you would like an obligation free assessment of you print needs call us on 02 8873 2555 or check us out at



NSW Business Chamber Business Awards

Employer of Choice Milspec Manufacturing

"It's an affirmation of the people we work with, and the effort they put in. Our organisation is strong and vibrant, and it's all good fun." Wendy and David Cooper, Milspec Manufacturing

The award recognises the organisations which put in place strategies and initiatives to create stimulating and supportive workplace environments for their employees, having a positive impact on both employees and the organisation as a whole.

For more on award criteria, visit

Milspec Manufacturing is a precision engineering company based in Albury, manufacturing commercial and military products. The niche nature of the business, together with a regional skills shortage and the company doubling in size due to an acquisition, called for strategic workforce decisions. The company enrolled all staff in a Certificate IV in Competitive Manufacturing, dramatically enhancing the business literacy of all staff and increasing staff engagement. The skills developed enabled Milspec Manufacturing to earn AS9100 accreditation, one of only 35 companies in Australia to do so. Additionally, staff retention has gone from 0.02 per cent to 54 per cent, net profit from -1 per cent to over 20 per cent, and sales turnover increased.

NSW Business Chamber Business Awards


Local Chamber of the Year Dubbo Chamber of Commerce and Industry

"Dubbo and the surrounding region has so much potential for growth.

We will leverage as much as we can from this award to build local membership!" Sandy Dunshea, President of Dubbo Chamber of Commerce and Industry The award recognises the achievements of a local chamber in supporting their members to maximise their business potential. Local Chambers must be a part of the NSW Business Chamber Local Chamber Alliance Program to be eligible to enter this award category. For more on award criteria, visit

The Dubbo area is home to a population of 40,000 with a regional catchment of 120,000. Dubbo Chamber of Commerce and Industry works to support business and to grow membership throug new events for members such as a Chamber Golf and a breakfast featuring Alan Greenspan, as well as a reinvigorated member newsletter and online member directory.

At the end of 2011, the Chamber board undertoo a strategic review and developed a new business plan that looked at a focus on delivery of services to support growth in membership. The Chamber formed a partnership with Orana Mutual to provid benefits to members, and has worked hard to fost stronger relationships with the local council.

NSW Business Chamber BUSINESS Awards | Business Connect Supplement 



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Marketing WHS HR Business Growth International Trade Legal


Our 50 and 75 year members NSW Business Chamber recognises long-standing members and celebrates their longevity in business, which in itself is a marker of business success. When members joined 50 years ago (1962), Sir Robert Menzies was the Prime Minister, Australia hosted the Commonwealth games in Perth, and Her Majesty's Theatre staged the first performance by the Australian Ballet. The legendary Marilyn Monroe passed away, and the Beatles released their first recording: "Love me do". When members joined 75 years ago (1937), King George VI became the British Monarch, The German airship Hindenburg burst into flames, and Australia retained The Ashes under the captaincy of Don Bradman.

Avon Baxter Healthcare Colormaker Industries Formrite Kraus & Naimer R.B.M. Plastic Extrusions

Staedtler (Pacific)

NSW Business Chamber Business Awards

NRMA BusinessWise prides itself on keeping businesses moving. We are the longest running and most experienced roadside assistance provider for businesses in New South Wales and the Australian Capital Territory. We are the only organisation capable of lobbying on behalf of businesses for motoring related issues. As a Membership based organisation focused on Member benefits, our advocacy to government is focused on delivering better results for our Members. Our legendary roadside assistance is available 24/7, 365 days a year, allowing businesses peace of mind, knowing that their vehicles are covered anytime, anywhere. NRMA BusinessWise Roadside Assistance can be customised for businesses of all sizes. We support small businesses with one or two vans, right up to large organisations with thousands of vehicles. We cover every kind of business vehicle ranging from cars to 68 tonnes trucks and buses. We even cover motorcycles. We offer Australia wide coverage for your fleet, to ensure our Members are covered wherever their business may take them. With over 3,000 compliant, specialist, mobile service providers across the country, we successfully get your vehicle back on the road 91 per cent of the time. NRMA BusinessWise saves our members time, money and above all else, customers.

Staples Australia and Staples New Zealand, one of the world’s largest office products company with annual sales of $25 billion, is a trusted source for office solutions. With expertise in office supplies, technology solutions, business furniture, print solutions, promotional marketing, kitchen supplies and facility solutions, Staples is ranked second in the world in eCommerce sales. Staples operates in 26 countries with headquarters outside Boston, USA. Staples offers a diverse range of sustainable products and services for businesses: • Technology solutions – Working with you to comply with IT standards, hit sustainability goals within budget. • Print solutions – Custom imprint, commercial print, on-demand digital copy, forms, labels and other specialised printed documents. • Office products – Office paper, pens, stationery, shredders, binding and laminating, filing and storage, mail room supplies, toner cartridges, computer peripherals and more. • Promotional marketing – Items for trade shows; entire managed programs, we provide cost-effective solutions. • Kitchen supplies – Kitchen and catering supplies for boardrooms, staff kitchens, function centres including hot/cold beverages, kitchenware and food. • Business furniture – Office seating, desk solutions, metal filing or furniture accessories. • Facility solutions – Nationwide team of specialists - commercial cleaning, sanitation and hygiene solutions. • Education supplies – Art and craft supplies, state-specific products, educational resources. Visit Australia and New Zealand enquiries contact +61 2 9335 0506.

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NSW Business Chamber Business Awards

Telstra recognises that small and medium businesses are the growth engine of the Australian economy. Telstra Business specialises in meeting their unique communication needs and enabling them to get the most from today’s amazing, but complex, technology. To do this, Telstra has tailored a range of technology products and services which keep businesses connected to their customers. These include compelling fixed line, broadband and mobile services as well as the latest cloud computing solutions. To be there to support small and medium business when they need assistance, Telstra has dedicated business consultants available on the phone or online via a live internet chat team available 24 hours a day, seven days a week. Across Australia, there is a network of around 90 Telstra Business Centres, who are small businesses themselves, to provide communication and technology advice for small businesses in their local area. For medium to large businesses, Telstra has dedicated account teams to look after their unique technology needs.

Satellite Digital is a multi-award winning printing company which is your first choice for quality digital print in today’s busy world. Environmentally conscious, fast turnaround corporate stationery, business cards, presentation folders and promotional print are just some of the services we offer. Our easy to use online web to print store simplifies the whole printing process, saving you time and money. Whether you require a single copy to be delivered overnight or multiple copies delivered anywhere in the world, Satellite Digital will have the solution for your business needs. If you would like an obligation free assessment of your print needs call us on (02) 8873 2555 or check us out at

Office of Environment and Heritage The Office of Environment and Heritage (OEH) is proud to sponsor the 2012 NSW Business Chamber Business Awards. The sponsorship reflects OEH’s commitment to supporting communities, including businesses, to help them take action to protect the environment and reduce costs. All NSW Business Chamber members are eligible for OEH’s energy efficiency and other sustainability support. This includes subsidised energy audits, technical advice to help implement energy efficiency opportunities and energy efficiency training. Contact OEH on (02) 8837 6000.

NSW Business Chamber BUSINESS Awards | Business Connect Supplement 


NSW Business Chamber Business Awards

Drayton’s Family Wines is a sixth generation family winemaking company, located in Pokolbin, right in the heart of Australia’s oldest wine region, the Hunter Valley. This family enterprise, originally started by Joseph Drayton more than 150 years ago, is now in the hands of Max Drayton and his two sons John and Greg. Drayton’s Family Wines has 55 hectares of vines which includes four vineyards that have been listed by the area as significant because of their age. The Old Flat vineyards of Shiraz and Semillon were both planted in the 1890s. These 55 hectares of Chardonnay, Semillon, Verdelho, Cabernet Sauvignon, Cabernet Franc, Merlot and Shiraz produce 500 tonnes of fruit that is made into 400,000 litres of wine. This wine is sold locally, intrastate, interstate and internationally.

The Anantara Resort and Spa is the latest addition to the elegant natural beauty of Bali’s pristine Seminyak beach. The 59 stylish Anantara Suites and Anantara Penthouse feature expansive free-flowing living spaces with Balinese-inspired décor. Rooms feature sophisticated in-suite amenities and balconies with signature terrazzo hydro tubs overlooking the sparkling ocean. The resort has one infinityedge pool and two private pool access from the lower level suites, one restaurant and bar, options of a culinary journey in the beach deck and Anantara Spa, offering the ultimate relaxing experience. Created to be the perfect abodes, all suites reflect authentic Anantara touches and offer an extraordinarily lavish experience.

The recently refurbished winery and sales area is now one of the most modern sites in the Hunter Valley. It boasts a contemporary wine sales area with two additional separate tasting areas, a café, and a modern winemaking and production facility. Drayton’s Family Wines – Pioneers of the Hunter – Since 1853.

Garuda Indonesia, the airline of Indonesia, is a full service-network carrier serving 33 domestic and 19 international destinations throughout South East Asia, North Asia, The Middle East and Europe. In 2012, Garuda Indonesia was named ‘World’s Best Regional Airline’ by SkyTrax Research.

Helping Hand Group is Australia’s leader in managing fundraising auctions for the non-profit sector. Since 1997 it has raised over $50 million and operates throughout Australia, New Zealand and Asia. In support of the Chamber’s fundraising efforts for Father Chris Riley’s Youth of the Streets, we will be hosting a revolutionary fundraising initiative – Ballot Bidding. Show support by bidding on some fantastic prizes.

SAVE $85 Free Membership* In today’s demanding business environment having business vehicles off the road can cost your business time, money and even customers. That’s why we’re offering NSW Business Chamber Members 1 year free NRMA BusinessWise Membership. As an NRMA BusinessWise Member, you can tailor a package to suit your fleet. NRMA BusinessWise gives you the comfort of being supported by the largest and most experienced roadside assistance organisation in Australia. We get your business vehicles back on the road quickly and efficiently.

To take up our offer call 1300 619 875 or visit

*Offer of 1 year free membership is open to NSW Business Chamber Members only when you purchase an NRMA BusinessWise package. Offer ends 30 June 2013 and is available by calling NRMA BusinessWise on 1300 619 875. NRMA BusinessWise Membership terms and conditions apply. For more information on NRMA BusinessWise products and costs visit T3-3134

Business Connect Issue 89  

The official magazine of NSW Business Chamber.

Business Connect Issue 89  

The official magazine of NSW Business Chamber.