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Alleged Gold iPhone 5S Photos Leak

Jordan Crook

View Staff Page Jordan Crook studied English Literature at New York University before entering the tech space. Prior to joining TechCrunch, Crook dabbled in mobile marketing and mobile apps as well as doing device reviews for MobileMarketer and MobileBurn. Crook is fascinated with alternative energy production and greentech. She is now a writer for CrunchGear. Hello → Learn More posted 13 hours ago Comments

Gold is the new black. According to countless rumors and MG Siegler’s sources, the gold iPhone 5S isn’t just something we tech bloggers have concocted to keep this summer interesting. It’s real. Bits and pieces of proof continue to leak out, not least of which are these newly posted images on a Japanese website. Of course, as you can see from the images, the usual “Designed by Apple in California, Assembled in China” fine print that is emblazoned on the black and white models is missing.


However, this casing is clearly unfinished, as the prototype is not yet fully constructed. A gold iPhone has left a number of us scratching our heads. Apple is all about keeping it simple (stupid), and for a long time it felt like a stretch that a white iPhone would become a reality. Expanding into even more colors with the champagne-style iPhone 5S just doesn’t feel right. However, MG’s sources have confirmed it, and there are a number of arguments for why Apple would go gold. The most poignant is that, while Apple keeps things simple, the company is all about evolution. At one point, our iMacs were the colors of tangerines and limes. Now they’re all silver. For a long time, iPhones were black plastic, and then Gorilla glass was introduced. Now it’s anodized aluminum, with white options. The more we can do with manufacturing, the more freedom Apple has to evolve and stay relevant. Plus, gold is in right now. And, according to other rumors, it doesn’t stop there. Apple is expected to unveil two new iPhone models at its alleged September 10 event, an iPhone 5S and iPhone 5C, which is rumored to be a cheaper, plastic model that comes in various color flavors. Of course, Apple is pretty good at keeping secrets (though not as good as they used to be under the Jobs regime), so we won’t know anything for sure until September 10.


[via Sonny Dickson]

Crunchbase • APPLE Company: Apple Website: apple.com Launch Date: April 1, 1976 IPO: NASDAQ:AAPL Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...

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