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Toyota Festival Press & Social Media Recap Lollapalooza + WLUW 88.7 Chicago, Illinois July 30- August 5, 2012 Best of Lollapalooza Ventvox, July 31, 2012 http://ventvox.com/2012/07/free-yr-radio-launches-lollapalooza-live-broadcast/ TimeOut Chicago- Kids: Hipsqueak, August 3, 2012 http://timeoutchicagokids.com/things-to-do/hipsqueakblog/163326/family-friendly-activities-outside-kidzapalooza Billboard.biz, August 4, 2012 http://www.billboard.biz/bbbiz/industry/branding/dolla-palooza-why-morebrands-than-ever-1007751152.story Forbes.com, August 1, 2012 http://www.forbes.com/sites/jimgorzelany/2012/08/01/toyota-debuts-whac-ahipster-game-at-lollapalooza/ #ToyotaGiving Tweets: “I love indie radio because hearing the top 40 all day should be classified as cruel and unusual punishment #ToyotaGiving” “I still get excited when i hear a band ive never heard of before and fall in love with one of their songs #ToyotaGiving” “We love WLUW cuz they play a lot of local music like @themosesgun! No one else is doing that. #toyotagiving”

SOCIAL MEDIA #ToyotaGiving #ToyotaGiving Mentions (Twitter + Instagram only): 314 #ToyotaGiving Reach (Twitter, Facebook & Instagram): 612,722 Number of Unique Authors: 122 Total Instagram Likes: 30 Free Yr Radio Mentions of Free Yr Radio or @FreeYrRadio (Twitter, Instagram & Facebook): 65 Free Yr Radio Reach (Twitter, Instagram, Facebook): 83,259 Fan Growth for @FreeYrRadio Twitter: 90 Fan Growth for Free Yr Radio on Facebook: 42 PRESS: Total Press Impressions: 42,671,088 TimeOut Chicago- Kids: Hipsqueak, August 3, 2012 http://timeoutchicagokids.com/things-todo/hipsqueak-blog/163326/family-friendly-activities-outside-kidzapalooza Ventvox, July 31, 2012 http://ventvox.com/2012/07/free-yr-radio-launches-lollapalooza-livebroadcast/ Forbes.com, August 1, 2012 http://www.forbes.com/sites/jimgorzelany/2012/08/01/toyotadebuts-whac-a-hipster-game-at-lollapalooza/ Billboard.biz, August 4, 2012 http://www.billboard.biz/bbbiz/industry/branding/dolla-paloozawhy-more-brands-than-ever-1007751152.story Dorks and Losers, August 5, 2012, http://www.dorksandlosers.com/2012/08/05/outside-landsfestival-2012-a-preview/


The Portable Infinite, August 6, 2012 http://portable-infinite.blogspot.com/2012/08/free-yrradio-broadcasts-from-inside.html Huffington Post, August 3, 2012 http://www.huffingtonpost.com/2012/08/03/toyota-whac-ahipster-lolla_n_1737250.html Rockonthestreets.com blog, July 31, 2012 http://rockonthestreets.com/2012/07/31/free-yrradio-2012-to-host-lollapalooza-live-broadcast/ Elbo.ws, July 31, 2012 http://elbo.ws/post/4422944/free-yr-radio-2012-to-host-lollapalooza-livebroadcast The Local Tourist, August 3, 2012 http://thelocaltourist.com/events/grant-parkmuseumcampus/live-lollapalooza-wluw-partners-toyotas-free-yr-radio Time Out Chicago, July 31, 2012 http://timeoutchicago.com/music-nightlife/audio-fileblog/15554496/lollapalooza-2012-perks-activities-and-non-music-distractio Biz Bash, August 1, 2012 http://www.bizbash.com/call_sheet_318_worlds_largest_cupcake_mosaic_a_petition_for_ a_female_debate_moderator_conde_nast_traveler_markets_25th_an/new-york/story/23997 TimeOut Chicago-Kids: Hipsqueak, August, 2, 2012 http://timeoutchicagokids.com/artsentertainment/movies-music-stage/163366/kidzapalooza-friday-preview

LOVE FROM LOLLAPALOOZA BANDS: Tweet from Band, The Moses Gun, July 31, 2012 http://twitter.com/themosesgun/statuses/230385115329593344


CLIPS: Press:


Social Media:


Instagram:


Toyota Lolla Recap  

This is a brief recap of Toyota's sponsorship at Lollapalooza 2012.

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