STATEMENT
transformation
As artists and designers, we aim to reveal some type of truth through our work. In doing so, we must develop an understanding of our audience and how they experience communication. When I go about doing my work, I use a culmination of many small observations to reveal a larger picture. Throughout my development as an artist and an individual, I’ve come to find the most fascination in studying universal cultural and political issues while simultaneously observing human interaction on a small scale. In my current work, I am interested in the ways our culture goes about seeking and sharing information, and how this influences the collective perception of truth. Present culture is consumed by media, largely due to the increasing use of the internet. We always feel the need to be connected, to share, to send, browse or buy; to click our way through a fulfillment which we never end up reaching at the end of the day. This is because the media gives away the false illusion of choice. Through sharp imagery, headlines and taglines, we are deceived into distraction from or filtering of factual evidence of the truth. When compiling all the stories we read, videos we watch or pictures we browse, there is a clear pattern of the type of information that is revealed. So what, then, determines the media that we choose to consume? And does this media fulfill our desires for truth? Does it give us what it is saying? The Bubble is a network, a market, a source, a measurement, a campaign, a lie and a truth. It is a hub that redefines, rebrands and re-simplifies our connection with media. Through it’s satirical undertone, The Bubble reevaluates fact and fiction in mass media, as well as the control we have in seeking the thruth. While interacting with The Bubble, I challenge the viewer to reflect a larger message that is revealed by our collective media.