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Paws to Think Autumn 2004 Volume 3, Issue 4

in this issue . . .

3 9

Letter From The Editors

National Certification 19 New for Animal Welfare Professionals

What’s News?

The international Society of Animal

Quarterly feature listing developments

Welfare Administrators (SAWA) has

in animal welfare that are taking place

created a new accreditation program.

across the country and around the



Getting The Word Out A Public Relations and Advertising Primer.

Spay Shot – A Silver 15 The Bullet for Pet Population Control?

Population Control by 23 Pet Non-Surgical

Animal welfare leaders joined scientists

Contraceptive Methods

and corporate representatives from

Discussion about international sympo-

around the world in Breckenridge,

sium on Non-Surgical Contraceptive

Colorado in late June for the second

Methods for Pet Population Control.

international symposium on NonSurgical Contraceptive Methods for Pet Population Control.


Letters To The Editors Sponsor Your Vet!

T h e Pe t S a v e r s F o u n d a t i o n proud parent organization of SPAY/USA • host of the annual Conference on Homeless Animal Management and Policy Headquarters 2261 Broadbridge Avenue • Stratford, CT 06614-3801 203-377-1116 • 203-375-6627 fax •

Administrative Office 59 S. Bayles Avenue • Port Washington, NY 11050-3728 516-883-7767 • 516-944-5035 fax •

a l l i n qu i r i e s s h o u l d b e d i r e c t e d t o t h e a d m i n i s t ra t i ve o f f i c e

One More Great Big THANK YOU To Our CHAMP Sponsors!

Paws to Think Editors Teresa Dockery Esther Mechler

Graphic Design Christine Treiland The Kenneth A. Scott Charitable Trust, A KeyBank Trust

Project Coordinator Amanda Alio Paws to Think is an official publication of The Pet Savers Foundation, a nonprofit organization located at 59 S. Bayles Avenue, Port Washington, NY 11050. The Pet Savers Foundation advocates for humane organizations to improve their management skills while developing effective working relationships with other animal welfare organizations. Paws to Think is published quarterly and distributed to more than 30,000 animal caregivers, veterinarians, and animal welfare organizations around the world. You can receive Paws to Think four times each year for a suggested minimum donation of $20 each year.

Land and Habitat Preservation As our nation grows and expands, wildlife habitat is quickly being devoured. The Pet Savers Foundation has developed a program to permanently preserve segments of land for the protection of wildlife habitat and for future generations to enjoy. Call today to learn more about our “Land and Habitat Preservation” program – 516-883-7767.

Animal welfare organizations, animal caregivers and animal control agencies may reprint articles published in Paws to Think magazine. The articles may be reprinted in whole or in part, without prior permission, provided that the reprinting serves educational purposes in keeping with the magazine's intent. We request that credit be given to the article's author as well as Paws to Think and The Pet Savers Foundation, and that a copy of the publication containing the reprinted material is sent to The Pet Savers Foundation. The Pet Savers Foundation does not endorse or guarantee any products, services, or vendors mentioned in the Paws to Think magazine, nor can it be responsible for problems with vendors or their products or services. Also, The Pet Savers Foundation reserves the right to reject, at its discretion, any advertising. Views expressed by guest authors are not necessarily those of The Pet Savers Foundation.

2 Paws to Think •Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

Letter From The Editors Hi all, It was exciting to see so many old friends and new acquaintances at CHAMP in Orlando. We are grateful to all who made the trip. Our hearts go out to those who could not come because they were impacted by Hurricane Charlie's arrival just days before the conference. We continue to keep the animals and their caregivers in our thoughts as Florida and other areas suffer from the effects of additional storms. Even though a few Floridians were unable to attend CHAMP, many local animal caregivers and shelter workers from Florida participated in what was the most exciting Conference on Homeless Management and Policy ever. Attendance grew each day as people from the US and 12 other countries flew in to participate. Many of the workshops were so well attended that they overfilled the rooms and new locations had to be found!

Aura Maratas and Carmen Milobendzchi from Romania with Teresa at CHAMP 2004.

Many “firsts” happened at CHAMP this year. For the first time, the leading national animal welfare organizations came together to produce tracks at CHAMP. They included HSUS, ASPCA, NACA, SPAY/USA and The Pet Savers Foundation. Also, a first at a national conference was the production of two Webinars, compliments of PETsMART Charities. Participants joined the “Foundation Fundraising Basics” and “State Federations/Stateside Initiatives” Adela Gertner of SPAY/ISRAEL and Becky Robinson workshops from their homes or offices via an internet and telephone connecof Alley Cat Allies with Esther at ICAWC 2004. tion. The conference culminated with an announcement by the Iams Company that they will donate 30,000 microchip scanners to the animal welfare community when the companies that produce microchips agree on producing a single frequency chip. Work has already begun for CHAMP 2005 which will be in Anaheim, California on September 8th through 11th. Mark your calendars now and include the funds in your budget. As you will see on pages 4 and 5, CHAMP attendees agree that the conference is beneficial to the work they do. Also, don't forget that the Southern Regional Leadership Conference for those working in spay/neuter in the south will be held November 11-14 in New Orleans, LA. This culminates five years of conferences in the south and in that time great things have happened in this region of the country. New programs, both local and statewide have been initiated and more animals are being sterilized. We look forward to continued success in the south and in other parts of the nation. Join us in Anaheim in 2005 as SPAY/USA officially becomes part of the CHAMP conference. Cheers,

Esther Mechler Co-Director of The Pet Savers Foundation

Teresa Dockery Co-Director of The Pet Savers Foundation

3 Paws to Think • Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

Succ ! 4 F , l o rida 200 ess in Orlando The conference couldn't have gone better – you did a wonderful job. Carolyn You put on a great show. Good vibes and good atmosphere ... even the food was AOK! I met several interesting and helpful people. Roger GREAT conference! Thank you. Quita Great job on the CHAMP conference! Thanks for continually making the event so valuable. Joyce What a wonderful forum to learn about shelters, policy, animal welfare, and all the topics dear to all of our hearts. Please congratulate your team (and yourself), and thank everyone for me. Melissa Thank you so much for allowing me to show the project video at the conference. You have helped me SO much and I will be forever grateful to you and Animal People. I love meeting the other folks from around the world and hearing about their amazing work continued on page 5

4 Paws to Think •Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

and how they find solutions to such awful problems. We all became friends very quickly. Thank you for providing us with a forum to do that as it gives us energy to keep going and save more lives. Emma It was a wonderful conference and I want to thank you. We not only learned a lot, but we got motivated to do even more. It was a real hit! Regards, Rose WOW! What a conference! Just wanted to let you know my thoughts before I filled out the evaluation. It was the BEST this year!!! Not one negative comment from anyone at all, especially me! Thanks again and congratulations to you and your whole staff for an INCREDIBLE JOB WELL DONE!!! Best always and looking forward to next year already! Lorraine GREAT conference. I just wanted to let you know how smoothly everything went for us – as exhibitors, attendees and sponsors. You put on a helluva show, lady!! Kim I had a lovely and very busy time at CHAMP. Thank you so much for including me. The students from Auburn also had a blast and learned a great deal. Dr. Brenda Griffin

Thank you for this great opportunity! I found the conference to be more educational than I thought and I enjoyed getting to meet and speak with other like-minded animal people. I will be back next year and will encourage my board to attend! Excellent experience! It was great to see a broad spectrum of people working in animal welfare. This was my first CHAMP conference and it was EXCELLENT!! Good food, excellent topics and speakers! The conference was great! Looking forward to the next one. Enjoyed every bit of it. This was a repeat visit to CHAMP for me – it is a wonderful, informative and well organized event. I learned so much, my to do list just doubled but I’m more focused. I had a great time! This event is very beneficial to all who work with animals. As an animal services officer, I find this extremely educational. I had a ball. Learned so much. Thank you. Thank you! Thank you! Thank you! This was worth every penny and every minute spent!

This was an excellent experience!

I loved the Webinars!

Awesome experience. I learned so much and met so many people who share my love for animals.

Thank you so much for all the CHAMP team’s hard work. You guys did a fabulous job.

I was impressed – it was great to see a coalition of animal welfare groups!

CHAMP is a great way to meet others who may encounter the same problems.

5 Paws to Think • Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

6 Paws to Think •Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

Save the dates: November 11-14, 2004 SPAY/USA’s Southern Regional Leadership Conference New Orleans, Louisiana âœş Learn how to run a high-volume clinic in the black from the director of a highly successful model clinic that spays/neuters 16,000 animals a year! âœş Find out the current status of nonsurgical sterilization techniques, and see a demonstration of one of them. âœş Learn how to reach the hard-core people who don’t want to spay their pets, and how to crash some of the cultural barriers. âœş Find others in your state who also want to reduce the numbers of unwanted litters statewide! âœş Find out successful methods of fundraising and meet the best grantmakers! âœş And more!

For information and to receive a brochure and registration form call 1-800-248-7729 Attendence limited to 200 people; all workshops geared to the southern states.





7 Paws to Think • Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

8 Paws to Think •Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

What’s News? In each issue of Paws to Think, we will feature developments in animal welfare that are taking place around the country and the world. Contributions are welcome and encouraged, and may be submitted to Esther Mechler at or Teresa Dockery at county dog licensing and ID tags were given to the 15 dogs.

News From Arizona AzCats continues to sterilize record numbers of cats. Recently, they sterilized 236 cats in a single location with a five-veterinarian staff. Three other cats came in the door. Two were already sterilized. One was actually tame, had very bad injuries and was not spayed. She was tested and is recovering with a volunteer. She will be sterilized later. For more information contact Jan J. Raven, President & CEO, AzCATs, 602287-8824

The Neuter Scooter has a cooperative agreement with their local animal control providing services to the greater San Diego area. Also in development is a four-prong education program for kids and adults dealing with care, bite prevention, training, etc. The program involves working with dog clubs to get a basic, free training program for the out-of-control dogs. While on site, the mobile clinic makes available volunteers to talk with the public, provide education, make appointments, and give referrals to private vets for assorted things, etc.

News From California 93 dogs and cats were fixed on the Neuter Scooter in one recent weekend – 42 on Saturday and 51 on Sunday. They were also rabies vaccinated and provided

News From Maine Agriculture Commissioner Robert W. Spear is pleased to announce that the

Department and the Animal Welfare Program have launched the Statewide Spay/Neuter program for low-income dog and cat owners. Maine will become the third state in the nation to offer such a program according to Spear. Norma J. Worley, Animal Welfare Program Director, said that they had worked in a cooperative effort for 18 months with Spay Maine. “Together we have started to tackle the problems of pet overpopulation in Maine,” she said. “Our mutual goal was simple, we wanted to save thousands of pets each year.” Spay Maine is a consortium of Maine’s animal shelters, rescue groups, animal control officers, and animal welfare advocates who work together to decrease shelter intakes and euthanasia. The state program has been endorsed by the Maine Veterinarians Association and has 65 veterinarians throughout the state that have signed on to participate.

According to Worley, the Department of Agriculture and the Animal Welfare Program were able to set aside funds for this statewide program as a result of the dog license fee increase that began in 2004. In addition to the Department of Agriculture’s funding, beginning January 2005, taxpayers will be able to voluntarily donate to the program when they file their Maine Income Tax Form. To qualify for the assistance program, a dog or cat owner must be receiving or eligible to receive Food Stamps, Temporary Assistance for Needy Families (TANF), Supplemental Security Income (SSI), Social Security Disability (SSD), or Maine Care (Medicaid). Eligible applicants must provide a co-payment of $10 for cats and $20 for dogs; the state funds the remaining cost. The new program also provides a public health benefit; each animal receives a rabies vaccination. continued on page 10

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To participate in this program, pet owners should call the “Help Fix ME” toll free number 1-800-3671317. For more information contact Norma Worley at (207) 287-5531.

News From Montana The MASH-style spay/neuter operation conducted by The Montana Task Force spent three days in Butte and two days in Anaconda, fixing hundreds of unaltered dogs and cats. With the skills of vets and staff like Mark Francis of

Hardin, Jeff Young of Denver, CO, Teri Yunker of Kalispell, Kim Knock of Jackson, WY, Diana Scollard of Absarokee, Kristin Hollemans of Polson and Dave Weinand of Ronan, over 1,200 were spayed and neutered. Area businesses donated food and supplies and local veterinarians donated aftercare time, money and medicine. The Butte Plaza Mall donated the space for the clinic there. Initially there were concerns about liability, disease, dog bites and infections but finally the necessary approvals were granted and the organizers moved swiftly to put the

clinic together in just one month. Most clinics take three to six months to produce. For more information contact Jean Atthowe at P.O. Box 701, Victor, MT 59875 or call 406-777-2644

News From New Jersey The New Jersey State S.P.C.A. is reaping the rewards of a recent change in management. Stuart Rhodes was named president and Carl Galioto chief of law enforcement. Both men are recognized experts in the field of animal cruelty and bring a combined 40 years of experience to their positions. Under their leadership, there is a renewed vigor in both cruelty education and enforcement. A new “animal welfare division” is being created which will deal with issues beyond merely enforcing cruelty laws. It will explore ways to help facilitate the handling and housing of animals involved in cruelty cases, either temporarily or permanently. For more information or to report animal cruelty in New Jersey call The N.J. State S.P.C.A. AT 800-582-5979.

News From New York Animal Care & Control of New York City (AC&C) launched its first educational program this summer to address the needs of NYC’s most “at-risk” youth. The Teach Love and Compassion (TLC) program of AC&C was piloted this summer. During the past seven weeks, 25 NYC teens had a magical experience learning to care for NYC’s rescued lost and homeless pets. Teens were paid to work with mentor shelter staff through the Summer Youth Employment initiative. The goals of the program were to provide youth with a valuable work experience they could translate into a future animal care career, and to send these youngsters out into the community as educated ambassadors who will help provide solutions to the problem of animal neglect and abuse in our city. In addition, the program featured an academic build-out one day a week to scaffold the skills of this young work force. TLC demonstrates the healing power love and compassion can have on the lives continued on page 11

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of our community’s children and pets! For more information contact Ruth Roemer, TLC Manager, Animal Care & Control, 646.235. 8133 Also From New York Four paws up for TARA! The Animal Rights Alliance, Inc. has been on the road since April 2002 and operates in three New York counties: Sullivan, Orange and Ulster. The mobile clinic was purchased from an equipment repossession company for a fraction of its cost. The 2000 La Boit mobile vehicle, in excellent condition, was a steal for Rose and Steve Tardif who operate the clinic three days a week. To date, over 7,000 cats have been sterilized! States Rose Tardif, president, “No state or county money has been received for our project and so it is truly a labor of love.” For more information contact TARA at 845-754-7100 or e-mail TARA@

Also from Oregon

News From Oregon The Oregon Neuter-mobile (ON) surgery unit for needy cats, dogs and rabbits reached yet another benchmark this June when the 4,000th patient was affordably fixed! ON contracts with caring, licensed veterinarians to safely and humanely perform expert spays/neuters under general anesthesia. With the help of local hosts such as All 4 Animals in Coos County, the converted RV visits rural or economically depressed regions where low cost spay/neuter are not adequately available. The clinics continue in one location, several days each consecutive week, often month after month, so large numbers of patients can be seen in a short time frame. This is the only way to get ahead of the breeding curve. Otherwise, infants are born more quickly than the adults can be brought in for the lifesaving spay/neuter surgery. For more information contact Celeste Crimi, Program Director, Oregon Neutermobile, 503-6264070. www.neuter

The Feral Cat Coalition of Oregon reached its 20,000th Cat Milestone in August. In just nine years, this mostly volunteer-based organization has reached more feral cats in more cities than any other feral cat program in the country – truly an achievement to be proud of. In the year 2004 alone, the FCCO will neuter/spay over 3,000 cats through the program. To celebrate this milestone the FCCO held a celebration for FCCO donors and contributors. For more information on the FCCO you can go to or call 503.7962606.

News From Tennessee Wilson County held its first TNR (SNIP & TIP) clinic recently with a 5 veterinarian team sterilizing 61 cats. “Future clinics are planned and we hope to do at least 80 surgeries the next clinic and then work up to 100” says Sara Felmlee of Wilson County, TN. Expansions are being made to provide more room for cat holding and also space for recovery.

For more information see

News From Texas The Texas Coalition for Animal Protection (TCAP) is proud to announce the continued success of its shelter spay program. In addition to the established program in Denton, Texas, TCAP now operates programs in Cleburne and Paris, Texas, with new programs in Azle and Hillsboro coming soon. Not only are these programs low cost, they are low hassle as well! TCAP schedules the appointments through an 800 hotline, handles client questions and even helps discharge the pets to their owners at the time of pet pickup. The program sterilizes 30 – 50 community and shelter dogs in shelter settings as well as community-room type environments. TCAP is looking to expand to other shelters. For more information contact Stacey Taylor at 469-233-7737.

News From Virginia continued on page 12

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Capital Area Mobile Spay Neuter Clinic has just launched the area's first mobile, spay-neuter clinic. As part of a new relationship with the Animal Welfare League of Alexandria, the Capital Area Mobile Spay Neuter Clinic will provide on-site Neuter Before Adoption services for dogs and cats at this Northern Virginia city shelter. “Having the mobile clinic do pre-adoption spays and neuters frees up a tremendous amount of time currently used to follow up with adopters to make sure all adopted animals are

sterilized, allowing that time to be used elsewhere, such as on more staff-animal interaction,” explains Tara Blot, the Animal Welfare League of Alexandria's Executive Director. The 26 foot, custom-built mobile clinic is a state-ofthe-art veterinary facility featuring an enclosed surgical suite with two 60” surgical tables, gas anesthesia, heating and air conditioning, positive air ventilation, hot and cold running water, a prep/dental table, an autoclave, refrigerator and 20 stainless steel animal cages.

around 50 sterilizations per day with a goal of achieving 100 per day shortly.

The clinic will continue to provide services to the shelter one to two days per week. Area rescue groups have been invited to bring animals to the clinic on these days. In the near future, on-site services will be expanded to other groups and shelters in the area. Likewise, plans are underway to bring the clinic directly into targeted low-income communities in Northern Virginia and Washington, DC. For more information, contact Barbara Cozzens at

News From Brazil The first fully licensed lowcost spay clinic has opened in São Paulo. After almost one year of planning and preparation the Centro de Planejamento de Natalidade Animal (“CPNA”), loosely translated into English as the Center for Animal Birth Planning, is performing

Additionally, CPNA participates in a program sponsored by the city of São Paulo, which subsidizes 3000 surgery packages (includes the sterilization surgery, vaccines, dewormer and registration) per month for the truly poor. The way that the program works is that five animal protection organizations have entered into contracts with the city, allowing each to receive subsidies for 600 surgery packages per month directed towards street animals or animals owned by extremely poor individuals. It is then up to the five groups to either find veterinarians that agree to perform the services for the payment offered by the city, or raise funds in order to pay for the difference. The city program requires that the packages be given at no charge to the animal owner. Currently the city pays a portion of the cost. To qualify for this payment you must also provide a rabies vaccine (provided to the five animal protection groups for free by the city for this program). A further benefit that is offered to the animal procontinued on page 13

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tection organizations is a bus outfitted with cages that can transport the animals to and from the clinic for no extra charge. It is expected that the breakdown between paying clients and the city program will be 60% to 40%, as the paying clients, even with the lower-than-market prices charged, allow us to continue serving the animal protection groups. CPNA is a private endeavor, and is designed to be a selfsustaining business. It does not rely on volunteers. The mission is to offer sterilization services at accessible prices and to motivate other individuals to open similar facilities. “One CPNA will not even begin to solve the over-population problem in São Paulo, let alone in Brazil. CPNA began doing surgeries in October 2002, and my hope is that things will be running smoothly enough that in 2003 we can open a second facility.” São Paulo is a city of approx. 20 million inhabitants, the large majority very poor. The need for low-cost sterilization services is urgent. CPNA has been developed based on similar facilities in the US. Prior to the opening of CPNA, the lead vet trained with Dr. Marvin Mackie and Dr. Scott Ruth

at their clinics in the US. Surgical and anesthetic procedures are also based on these clinics. The clinic has received significant news coverage in Brazil recently, including a full page story in Jornal da Tarde, a leading newspaper in São Paulo, and coverage by several television and radio stations, including on a national level. “We hope that this will help to increase awareness of the problem and encourage people to procure our services.” For further information please visit the website (only in Portuguese) at

News From Hungary The Rex Dogshelter Foundation opened the Budapest Nature and Animal Protection Centre (ANIMAL ISLAND) in June. The primary goal of the Animal Rehoming and Educational Center is a change of perspective in the field of the protection of animals. The opening of the ANIMAL ISLAND shall hopefully help in reducing the number of stray ani-

mals in this capital city, and shall also greatly contribute to the creation of the culture of responsible pet ownership. For more information contact Peter Kiraly at (061) 230 4080, or visit

News From India Dr Chinny Krishna with the Blue Cross of India reports that the rabies cases in Chennai (Madrias) are at an all time low. The latest figures made available by the Chennai Corporation shows that there were only five cases of human deaths from rabies in 2003, down from 16 in 2002 and far, far below the 120 deaths in 1996 when the Chennai Corporation totally stopped the killing of street dogs (which used to be as many as 135 dogs per day) and allowed Animal Birth Control (TNR) to be taken up on a city-wide basis by the Blue Cross of India and PFA. The latest WHO-sponsored multi-centric study of the incidence of rabies in India shows that there were a little over 17,000 deaths from

rabies in India in 2002. More importantly, it indicates that the annual incidence of rabies during the period 1992 to 2002 was at about the same figure. However, wherever there has been a systematic animal birth control (ABC) program - which includes catching the dog, spaying/neutering, administration of an anti-rabies vaccine and returning the animal to the same spot from which it was picked up - the cases of rabies have plummeted. The not uncommon sight eight years ago of two mating dogs is almost never seen in Chennai today, nor can one see a group of emaciated dogs around every garbage bin any more. There are far fewer dogs and those that are around are generally healthy. Over 80% of the street dogs have notched right ears indicating that they have been spayed and vaccinated. Even the perception of a stray dog "menace" is hardly ever heard today. For full details and figures, e-mail drkrishna@ and visit for the ABC Rules of the Government of India and the article: Rabies - the real story. continued on page 14

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News From Panama

The 2004 Caribbean Animal Welfare Conference, held May 21-23 in St. Croix, U.S. Virgin Islands, drew 100 attendees from 12 islands that represented animal welfare organizations, social service agencies and police departments. The conference explored a variety of topics, including the connection between animal abuse and interpersonal violence; model spay/neuter programs; humane capture of stray dogs and cats; and animal welfare laws.

SpayPanama is a grassroots movement to give feeders and low-income guardians the possibility of sterilizing their animals. The vets are paid $10 per cat, regardless of sex or size and $20 per dog, regardless of sex or size. The volunteers, all ordinaryworking-individuals pay the vet fees and all the medical and surgical items. The feeders and guardians that can pay are asked to contribute $10 per cat and $20 per dog.

One attendee commented that the conference was “rewarding and inspiring.” Others stated that “the speakers were wonderful” and that they had gained a great deal of knowledge from the meeting. Another conference participant wrote, “All the information we received will help our organization and others in animal welfare.”

The Nation “CANN” The recently launched “CANN” (The Coalition for Animals to Neuter the Nation) project, conceived by Humane Alliance of Asheville, NC is a national project designed to establish nationwide neutering clinics using the FDA approved injectable sterilant, Neutersol®. “The M*A*S*H style clinics will be set up in lowincome areas where the need for our services is the greatest” says Quita Mazzina, Executive Director of Humane Alliance. The plan is to neuter 200,000 dogs nationwide. “We have divided the nation into 11 regions based on population. Within these regions 15 national neutering teams are being organized. Each team consists of 1 veterinarian, 2 veterinary assistants and 2 volunteers. Each region has 1 team that will travel to various sites” Mazzina adds. While sponsoring organizations and foundations will fund the project, the cost, including a rabies vaccine, will be $35.

For more information visit

For more information visit www.CaribbeanAnimalWelf

The goal is to create a national animal welfare coalition united in a common mission, perform over 200,000 nonsurgical neuters in one year and bring national attention to the pet surplus problem and a new solution. For more information visit

News From US Virgin Islands 14 Paws to Think •Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

The “Spay Shot” – A Silver Bullet for Pet Population Control ? by Joyce Briggs tical and business issues related to getting new products successfully FDA approved and to market. Despite the fact that there is still a long way to go, the energy and momentum at Dr. Oberman and Robert Perry at the international the symposymposium in Breckenridge, Colorado sium was palHopeful animal welfare leaders pable, and inspired a significant joined scientists and corporate increase in volunteers to help representatives from around the organize the next conference in world in Breckenridge, Colorado two years time. in late June for the second interDavid Gies, Executive Director of national symposium on Nonthe Colorado based Animal Surgical Contraceptive Methods Assistance Foundation – and both for Pet Population Control. The a funder and organizer of the hope – news of an immunoconevent, commented,“It was exciting traceptive on the near horizon – to see the enthusiasm of people and the ushering in of a new era coming out of this conference to in population control methods to help lead the organization. save pets lives. Particularly because it combined with a new maturity in the conOver 100 attendees gathered for versation and acknowledgement the three day conference, arriving that there is likely no one silver from twelve countries and twenty bullet to emerge.” four US States. Scientists from seven different countries profiled The Alliance for Contraception in scientific findings, many meeting Cats and Dogs (http://www. each other for the first time. The was balance shifted between scientific formed to “bring together presentations looking at the prac- researchers, disciplines and insti-

tutions to speed the discovery of new contraceptive technologies for cats and dogs.” Its mission statement affirms its focus on the animal welfare benefits this could provide: “A collaborative effort like ACC&D will help make possible new humane contraceptive alternatives – alternatives that will have a significant impact on reducing the overpopulation of feral cats, as well as cats and dogs in shelters.” Its main focus has been bi-annual symposium, and networking scientists, and stakeholders in the interest of moving more quickly toward that vision. The Field of Dreams The dream, of course, for animal welfare advocates, is a single, painless injection that will result in permanent sterility for dogs and cats, both male and female. And with that, a paradigm shift in the ability to save pets’ lives by preventing the birth of those destined to be homeless. Are we getting closer? “As of the first ACC&D International Symposium two years ago there were no products approved or available for cats and dogs”, says Linda Rhodes, a speaker at the conference who also helped organize the meeting. Dr. Rhodes is Senior Partner in Alcherobio, a consulting firm which works with biotechnology companies to continued on page 16

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develop opportunities in animal health. “When we met in Breckenridge this June, there was one product approved and marketed in the US for sterilization and one potentially reversible product approved in Australia. Both these products are for male dogs, so we still have a long way to go.” Since the ACC&D conference two years ago the first product, Neutersol®, for male dogs, has been introduced in the United States. A second product, Suprelorin,® launched in Australia, approved initially for male dogs as well. (see Sidebar) Suprelorin, focused on regulating GnRH or Gonadatrophin releasing hormones, was approved initially for male dogs, with claims of efficacy in contracepting for six months. Seen as one of the most promising approaches, controlling GnRH has the potential to eliminate reproduction in dogs and cats, both male and female. Because it controls the release of ‘sex hormones’, it is thought to share with surgical sterilization the ability to reduce health risks and undesired sexually related behaviors. Greatest challenges have been in obtaining permanent results available from a single injection. Different Strokes Several presenters noted that product attributes most desired by animal welfare organizations may well not be what is of most appeal to veterinarians. Humane groups want a single injection, permanently controlling reproduction. Private practice veterinarians, still coping with the impact of recommendations against annual vaccinations, may be most interested in a product with annual boosters to draw patients in for exams. The extreme low pricing desired by animal welfare, may not maintain the margin vets need or want. As the primary type of surgery performed by

First in the Field In May of 2003, Neutersol, a “Neuter Shot” for sterilizing male dogs received FDA approval. This pioneer product’s challenges to date highlight what others to come may face – that embracing change can be slow in the veterinary and animal welfare fields. In absence of a business model that promises high profits to pharmaceutical companies, consumer and trade marketing dollars will be very limited to raise awareness and educate vets, shelters and pet guardians about the breakthrough product. Grass roots leaders will play a huge role in advancing use of the product. Dr. Brenda Griffin, a research veterinarian and founding member of ACC&D, is a vocal advocate of Neutersol, answering “Will I use and Recommend Neutersol ? with “ Yes, ABSOLUTELY! I believe the animal welfare movement should take a leadership role in supporting these products. I believe the success of Neutersol is pivotal. There are several promising products under development. If Neutersol, the first such product fails, how will pharmaceutical companies be convinced to take the financial risk to bring other products to market?” For Neutersol, North Carolina based Humane Alliance is one such leader. Starting the Coalition for Animals to Neuter the Nation, they’ve launched a nationwide Neutersol initiative to perform 200,000 neuters within a years’ time. With a grant from PETsMART Charities, Spay Neuter Assistance Program (SNAP) will undertake neutering 5000 dogs free of charge by the end of 2004, through their mobile clinics serving low income clients in Albuquerque, Native American reservations, Los Angeles, San Antonio and Houston. The other product on base is Suprelorin, approved in Australia, and also initially for male dogs, with claims of efficacy in contracepting for 6 months. The company, Peptech Animal Health, believes that research completed in male dogs to date supports extending the length of claims to at least a year. A very different product than Neutersol, it focuses on regulating GnRH or Gonadatropin-releasing hormones. Marketed for temporary control of fertility it is positioned as product-requiring repeat visits to the veterinarian and for owners with desires to breed their dog in the future. Real world experience of its launch and use by private veterinarians can provide useful learning for commercialization of future products. The company’s other focus is on developing a “registered product” for female dogs.

continued on page 17

16 Paws to Think •Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

continued from page 16

small animal vets, spay-neuter also helps keep skills in surgery and anesthesia fresh, and amortize investment in surgical suite equipment. As a pharmaceutical company, which audience’s business do you invest in? Animal welfare will need to demonstrate that we are hungry for and can support new products in this area. An Animal Population Council Looking at models to support development of the type of product most desired by animal welfare agencies, a panel viewed the Population Council, a non-profit organization dedicated to help with worldwide human population control. Formed by John D. Rockefeller III in 1952, that

organization stepped into a highly political and commercially fragmented area, to contribute to advances in human birth control, guided by a philanthropic mission rather than commercial gain. Might something like this model attract enough funding and support of animal welfare organizations and funders? According to Dr. Rhodes, who did much of the research on this approach, the panel “generated a great deal of discussion, which is always the first step in moving something forward.” If We Build it, Will They Come ? Will those pet owners who resist the surgical procedure be more amenable to a simple injection?

Dr. John Versteegan, who recently joined the College of Veterinary Medicine at the University of Florida from a university post in Belgium, shared in his remarks the widespread aversion to spay/neuter in Europe, where it is judged to be an elective surgery, for the most part cruel and unnecessary. In the U.S. the surgery is more widely accepted. Animal shelters and veterinarians have long encouraged it – minimizing the negatives of surgery for the lifesaving positives of preventing unwanted litters, and other health benefits to the pet. For homeless pets in many emerging countries, lack of veterinary resources and responsible caretakers create a set of different dynamics. continued on page 18

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17 Paws to Think • Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

continued from page 17

Little research has been done, or at least made public on the public’s readiness for a non-surgical alternative to spay/neuter. According to the State of the American Pet Survey commissioned by the Purina Pet Institute in 2000, reducing pet overpopulation is the “issue” most important for both dog and cat owners. Yet 34% of dog owners and 15% of cat owners had not had their pet sterilized. The top reasons given was that they had simply not bothered to do it yet. Research conducted by PETsMART Charities in 2000 asked pet adopters their overall impressions of a single shot alternative to spaying and neutering.

81% were very (49%) or somewhat (32%) interested in it. As might be expected from the limited information received, respondents wanted assurance the injection would be both safe and effective. Interestingly, 59% expected it would cost less, and 17% thought it would cost more, and the remainder assumed it would be priced the same. Before the public gets to cast their vote, however, veterinarians must be convinced to offer a new product to their clients. With limited dollars to market new products, good research will be important to guide limited dollars to present and promote new products in this area.

Back to the Bullet So, perhaps the ‘silver bullet’ analogy won’t work, but the “game” of seeking more effective population control measures for dogs and cats, keeps getting more interesting. And with players on the field, and teams in training, the ballgame has started. Time for the animal welfare field to support the game, with tickets to attend, and cheers from the stands. Joyce Briggs has been active in animal welfare for over 15 years, including five years as Executive Director of PETsMART Charities and the prior four years as Senior Director of Marketing and Public Relations for the American Humane Association. Currently, she is CEO of ClaraVista Strategies, bridging non-profits, corporations and communities, with emphasis on consulting in the animal welfare field.

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18 Paws to Think •Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

National Certification for Animal Welfare Professionals This first time credential program will acknowledge excellence and accomplishments of nonprofit and municipal executives. The international Society of Animal Welfare Administrators (SAWA) has created a new accreditation program and will be offering the first opportunity for administrators from agencies across the country to sit for the exam November 6, 2004 in San Diego. This first-of-its-kind credential will provide top-level managers working in nonprofit and municipal agencies the opportunity to gain recognition for their knowledge, experience and expertise. “Though animal welfare and protection is a highly specialized field, there currently is no Master’s Degree program,” said SAWA president Gary Tiscornia. “SAWA’s new program will accredit individuals as Certified Animal Welfare Administrators.

A team of seasoned animal services and protection professionals worked for twelve months with CPS Human Resource Services to develop the exam.” The 100-question exam will test knowledge and skills in administration and management, personnel supervision and leadership, public relations and fundraising, animal care and treatment, and reasoning. “This certification program is another demonstration of the high standards of management among nonprofit organizations,” said Tiscornia. “For years now we have seen nonprofit managers bringing the ‘best practices’ from the for-profit business world to their organizations. The result is a higher level of excellence and achievement for these organizations than ever before.” “From our first meeting with SAWA representatives, I was

impressed by the team members’ level of achievement, their understanding of the full scope of management knowledge, skills and other abilities required of top performers in the field, as well as their commitment to developing this program,” said Kate Hill of CPS Human Resource Services. SAWA is a nonprofit management organization founded in 1970 to promote excellence among and provide training for professional administrators of animal protection, care and control organizations. SAWA has 364 members from 41 states, the District of Columbia, Australia and Canada. CPS Humane Resource Services is a 70-year old, self-supporting governmental agency committed to improving human resources in the public sector. For more information contact: Gary Tiscornia at 877-477-2262, ext. 220

19 Paws to Think • Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

Meet Your Match

Adoption Program

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October 21 November 10 December 8 December 18

Dayton, OH Rockland, ME Salem, OR Pasadena, CA

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January 8 January 14 January 31 February 2 March 25 April 18 April 27

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For more dates, locations, and information contact Kelly Cunningham: 212-876-7700 ext. 4405 or 20 Paws to Think •Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

GETTING THE WORD OUT A Public Relations and Advertising Primer by Marge Stein as told to Marilyn Di Toro the news director, the photo editor, reporters, etc. “But you can’t be shy,” states the experienced media maven. “You have to be eager and excited and aggressive.” You should recruit whoever you can to contact the media, but whoever makes the call must convey an unshakeable belief in the mission of your group and know how to tell the story convincingly – lesson two in fundamental PR by Marge Stein. Marge Stein telling the story at the start of a local press conference

TELL ME A STORY “People ask me all the time how I publicize North Shore Animal League America,” says Marge Stein, the League’s Director of Public Relations and Advertising. “I don’t have any Madison Avenue gurus or campaign strategists, but I do have a great story to tell.” A frequent moviegoer, Marge likes to use this pertinent analogy. “If my friend and I really like the show, we each tell ten or so friends. If our friends each speak to eight or ten of their friends – well, you get the picture. And, before you know it, the movie is a hit.” That statement is the basis of Marge’s first lesson in PR: You have to talk up your product. Talk to anyone who will listen –

And just what makes a good story? That’s lesson three: “It has to be interesting and make you feel a flood of emotion,” states Marge emphatically. “The best test is to ask yourself honestly and objectively if you would be interested in the story.” Marge believes that every animal has a story, but you have to tell it in the right way to get the press interested. Also, you must be truthful. Get your facts straight ahead of time, have all the participants ready to be interviewed, and never embellish or exaggerate. Lies are never forgiven but are always remembered. Marge is the first to admit that the no answers you receive will far outnumber the yeses – a 2% success rate is considered excellent. But you cannot be disheartened. Be relentless; keep calling press representatives and develop a rela-

tionship with them. “And when they do cover your story, don’t forget to thank everyone,” says Marge. “A box of special cookies or a striking flower arrangement is remembered by the media when you call the next time.” Despite all your best efforts, publicity sometimes does not happen as you would like. At those times you must advertise. “Of course, this route can be expensive,” states Marge, “but you have to take it if it is the only way to get your message to the public.” Don’t be discouraged. Advertising in the New York metropolitan area can be very pricey, but in many small cities and towns, a fairly large ad in the local newspaper might cost less than you think. Television and radio, in any area, should probably be saved for special events as advertising costs in those media can be very high. “Remember, all newspapers as well as television and radio stations give a certain amount of free ad space – public service – to nonprofits,” says Marge, “so don’t be embarrassed to ask for it.” Millions of dollars worth of exposure is donated to charities each year, but the value to your shelter is priceless. Whether you get publicity or you advertise, a great way to be noticed is to have a celebrity make continued on page 22

21 Paws to Think • Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

continued from page 21

the pitch. “No matter where you live, you can get in touch with famous people,” states Marge emphatically. “Watch the papers to see who’s in town or contact local sports figures, politicians, etc. Everyone wants to imitate people in the news. So, if your celebrity spokesperson likes animals, it’s even better.” There you have it – a crash course in public relations and advertising by one of the best in the busi-

ness. Marge Stein has headed her department at North Shore Animal League America for more than a decade. In that time, she has had tremendous success not only in publicizing the League but also in promoting the adoption of shelter dogs and cats everywhere. Her popular “Love Needs No Pedigree” print public service announcements feature well-known people holding League puppies, kittens, dogs, or

Photo by Mary Bloom

Love Needs No Pedigree

cats. The message to the world is to adopt from North Shore Animal League America or your local animal shelter. In the ten years of the campaign, over 5 million dollars of free advertising space has been donated by notable publications. MAKE A GIFT If you would like to make a lasting gift to help the animals, consider including The Pet Savers Foundation in your will. Our planned giving staff is available to discuss with you the confidential options without obligation. Call us today at

516-944.5025 MATCHING GIFT Many employers make ‘matching gifts’ when their employees contribute to The Pet Savers Foundation. Check with your employer to see if a matching gift program is in place.

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Contact: Professional Programs P.O. Box 221466 Santa Clarita, CA 91322-1466 661.255.7774

22 Paws to Think •Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

Pet Population Control by Non-surgical Contraceptive Methods by Merritt Clifton Editor, ANIMAL PEOPLE The most important announcement resulting from the June 2004 Second International Symposium on Non-surgical Contraceptive Methods for Pet Population Control may have come from co-chair Brenda Griffin six weeks later: “The Morris Animal Foundation is in a position to support $200,000 [worth of] scientific investigations in this area of interest.” $200,000 won't buy miracles, but will be a big contribution to the cause of developing affordable, accessible immunocontraceptives and chemosterilants. Currently the only chemosterilant in use by humane organizations is Neutersol, introduced in 2003. No immunocontraceptive for either dogs or cats has even been field-tested yet, 15 years after the development of the first successful immunocontraceptives for horses, whose reproductive systems are much less complex. The most significant words spoken at Breckenridge might have been by Wolfgang Joechle, who has worked to develop animal contraceptives since 1959. His first product, a progestin-based “pill for pets,” was marketed in Europe in 1963 and was introduced to the U.S. in 1974.

‘taking away sex’ irreversibly.” “Sponsors may invest in this kind of product,” Joechle predicted.

Dr. Steve Boyle, Dr. Brenda Griffin and Dr. Henry Baker, organizers of the ACCD Conference

Dog and cat contraceptive development has gone through many evolutionary cycles since then, Joechle recalled. Time and again humane workers’ hopes have been raised about products that were purportedly on the verge of availability, but then did not materialize. The holy grail of contraceptive development, to humane workers, is inexpensive, can be administered one time, in the field, preferably in combination with anti-rabies vaccination, and will render a dog or cat permanently and irreversibly sterile. “Looking back over the past 40 years,” Joechle said, “certain trends and patterns can be identified. Pet-keepers ask for reversible contraception,” the opposite of what humane workers want, “for a variety of reasons, and are prepared to pay for it. Consciously or unconsciously, owners back off from

Joechle was not optimistic that corporate funding or veterinary enthusiasm will ever develop for contraceptives suitable for highvolume use in street dogs and feral cats. “The future will belong,” Joechle insisted, “to products which will return pets at regular intervals to the clinician's office.” That means further research and development must be funded by the handful of foundations that make grants to humane work – who have just a fraction of the resources of the pharmaceutical industry, and often have inhibitions or even bylaws against funding any sort of animal testing. Kenneth A. Scott Charitable Trust executive director Richard Obermanns indicated that only seven charitable funders “gave tangible support to research and development of non-surgical contraception or sterilization products for companion animals” during the past three years. That means there are currently fewer funding sources than there are approaches under study. continued on page 24

23 Paws to Think • Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

continued from page 23

Immunocontraceptive research involving porcine zona pellucida (pZP) may be chasing a mirage, many developers now believe. Five years ago this was thought to be the most promising direction, after pZP products were developed for horses, seals, and deer. As University of Florida at Gainesville researcher Megan K. Ross put it, “Although pZP is an effective immunocontraceptive antigen in many species, pZP is ineffective in the cat.” Concluded Dalhousie University researcher Bill Pohajdak, “The development of a successful ZPbased vaccine for cats requires a tailored suite of antigens based on the unique properties of feline ZP.”

Katarina Jewgenow, deputy director of the Institute of Zoo & Wildlife Research in Berlin, Germany, described an apparently successful attempt to use feline zona pellucida in a recent experiment done as part of a neuter/return project at the Tschernogolova research station near Moscow, Russia, but the results must be confirmed and followed up. Trials of pZP-based immuncontraceptives in dogs have not been much more encouraging. Hugh Wheir, DVM, who was among the first vets to field-test Neutersol, beginning in 1991, reported that in a trial of a pZPbased immunocontraceptive in South Africa, “of six dogs bred,

four dogs conceived and two did not.” One of the firms most involved in pZP research, Zonagen Inc., is no longer working on immunocontraceptives for either dogs and cats, because of the perceived slim chance of success. The use of anti-gonadotropinreleasing hormones (anti-GnRH) may have greater promise for cats. Henry Baker, director of the Scott-Ritchey Research Center at the Auburn University College of Veterinary Medicine in Georgia, described several anti-GnRH trials. “All six [adult female] cats” used in one trial “remained contracepted through the end of the 38continued on page 24

24 Paws to Think •Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

continued from page 24

week study period and no lapses in contraception were noted,” Baker said. “Estrus behavior was absent.” Ten three-month-old kittens were vaccinated in another trial, including five males and five females. Their reproductive organs did not develop during the four to five months that they were kept under observation. These trials also must be followed up before an anti-GnRH contraceptive is ready to seek USDA approval for general use. Stephen M. Boyle of the VirginiaMaryland Regional College of Veterinary Medicine acknowledged the potential efficacy of anti-GnRH approaches, but noted

that, “The delivery of these vaccines to untrappable feral cats represents a unique challenge. The ability to deliver these vaccines as an additive to food placed in the surroundings of the feral cat would be a means to contracept them,” Boyle said, “if several hurdles could be overcome. These include choosing a form of the vaccine suitable for oral delivery and targeting the vaccine to cats and not other species.” Boyle and team have tested both the salmonella typhimurium bacterium and the vaccinia virus as immunocontraceptive delivery systems for zona pellucidaderived vaccines. Neither approach worked consistently, but Boyle is more hopeful about

using the feline herpes virus (FHV). “There is an approved FHV strain for cats,” Boyle said. “Moreover, the literature reports that FHV only infects cats, and offers the possibility of a species-specific contraceptive that could be used on feral cats.” Boyle is now collaborating with Katarina Jewgenow to try and use FHV to deliver an immunocontraceptive vaccine derived from feline zona pellucida. Boyle has not worked with antiGnRH, he said, but indicated that a similar approach to delivering anti-GnRH immunocontraceptives might be developed.

25 Paws to Think • Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

Cooperative Buying Program Save Money Today . . . Save The Pets Of Tomorrow! The Pet Savers Foundation wants to help animal welfare organizations maximize their limited financial resources. The Pet Saver’s cooperative buying program allows organizations of all sizes to take advantage of high-volume purchasing power for discounts on high-quality products. These products can be used in-house, or to start a retail program. Participation is easy and Membership is FREE!

Together we can save more lives of homeless animals and enhance the lives of those saved. Read about our partners in saving lives . . . The Butler Company® is recognized as the leading distributor of veterinary supplies for companion animals, including: pharmaceuticals, diagnostics, instruments, and surgical supplies. Your organization will benefit from their technology, wide range of products, attractive pricing, and world-class customer service. Nylabone,® the premier manufacturer of pet chew products for over 40 years, is the standard against which all other chew products are measured. Nylabone products are designed to promote good canine dental hygiene, enhance overall mental fitness, and encourage positive behavior. Midwest Homes for Pets is an innovator in training cages. The best products at an attractive price with two different programs to earn significant income for your organization: Retail Plan – buy crates below regular wholesale prices and stock them in your retail space to sell to adopters a good price. Consumer Plan – sell crates to adopters who purchase with a credit card direct from The Pet Savers Foundation, with shipment right to their doorstep; no inventory to buy, just the opportunity for an attractive commission to your organization on every sale!

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To receive a FREE introductory kit which includes catalogs and pricing,

call us at 1 (800) 233-7544 The Pet Savers Foundation • 59 South Bayles Ave. • Port Washington, NY 11050 •

26 Paws to Think •Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

Now available in the

Pet Savers Co-op Program TFH / Nylabone supports animal shelters and the good work that they do by offering a selection of our best-selling books and products at special prices. Please contact the Pet Savers Foundation for more information.

Call 1-800-233-7544 for more details.

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27 Paws to Think • Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

C rate Tra ining He lps Ne w Pup py Owne rs... • Solve behavioral problems • Cut housebreaking time in half

Learn more about MIDWEST on-line at:

MIDWEST Homes For Pets Helping Happy Homes Stay Happy! Let MIDWEST help your shelter. Contact MIDWEST to participate in our Animal Shelter Program. By simply handing out the special brochure “A Guide For Raising Your Puppy,” you can help earn extra donations for your shelter.

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28 Paws to Think •Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

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29 Paws to Think • Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

30 Paws to Think •Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

Sponsor your Vet! Does your veterinarian receive Paws to Think? If not, sponsor a subscription! Paws to Think has had many articles useful for veterinarians over the past couple of years – articles such as, "Early Age Neutering: Perfect for Every Practice," "The Dynamics of Spay/Neuter" and "Pet Overpopulation and the 70% Rule" as well as articles on Quick-Spay and the operation of Mobile Clinics. People who want to involve their own veterinarian in ending pet overpopulation and shelter medicine will find Paws to Think full of useful information. Have a copy sent to your vet four times a year for a suggested donation of $15. Send us the information below and mail it along with your donation in the envelope in the center of Paws to Think. Name of Veterinarian:____________________________________________________________________________ Clinic Name if different: __________________________________________________________________________ Mailing Address: ________________________________________________________________________________ City, State, Zip: ________________________________________________________________________________ A copy of this issue plus a letter indicating your gift will be sent to this veterinarian, and he or she will get the next three issues as well. Your gift of $15 will cover our costs for this. Thank you!

Letter To The Editors Dear Teresa & Esther,


The Ten Most Important Things You Can Know About Fundraising article in the summer Paws to Think magazine couldn't have come at a better time for me. As the founder and program executor of Lost Fantasy Stables & Animal Rescue in SW Virginia (a newly formed 501c3) I am very intimidated by the idea of fundraising and have been wondering exactly how to approach the businesses and groups in our local area. Hopefully with these ideas and steps I can find enough confidence to spread our information, goals, ideas, and wishes into the local community and find the funding we need to help us operate.

With the right tools you can become skilled at raising the funds you need to maintain and advance your organization. Watch for more articles on this subject in future editions of Paws.

Thank you for your wonderful articles each month. Sincerely, Sarah Dutton Lost Fantasy Stables & Animal Rescue

Best wishes with your organization, Teresa & Esther

We love to hear from our readers! Please write to Esther Mechler at 2261 Broadbridge Avenue, Stratford, Connecticut 06614, email:, or Teresa Dockery at 59 South Bayles Avenue, Port Washington, New York 11050, email: 31

Paws to Think • Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

Be a Guardian

“Everything we do to enhance the human-animal bond minimizes the likelihood of an animal being relinquished. I support 'guardianship' language as a powerful shift in the way we speak and think about the companion animals that share our lives. By truly understanding what it means to be a guardian, more animals will be adopted and rescued.The guardianship initiative is leading to a better quality of life for animals as individuals, not as property.”

SIT UP AND GET NOTICED! Paws to Think is distributed to more than 32,000 animal caregivers, veterinarians, and animal welfare organizations around the world. Drop a note to Amanda Alio at and ask for a free media kit detailing display rates, sizes, and all you need to know to place your ad in the next issue of Paws to Think!

Ed Boks, Executive Director NYC Animal Care & Control

"It is truly time for all of society to see animals as more than mere commodities or property to be bought or sold, exploited or killed at an 'owner's' whim. I am proud to be the guardian of my animal companions." Gretchen Wyler,Vice President HSUS Hollywood Office

Not an Owner

“Guardianship is becoming increasingly popular because of this timely moral shift, and I cannot imagine that anyone who has ‘humane’ attached to their name would not consider the name change.”

Michael Shrewsbury, Director Sherwood Animal Services, Arkansas "Over the past 126 years, the Oakland SPCA has learned that creating a better tomorrow for our companion animals starts with teaching respect for all living beings today. IDA's Guardian campaign is an effort that starts at the very basic level, recognizing the power of our words in shaping not only our own attitudes, but the attitudes of those who are around us." Gary Templin, President Oakland SPCA In Defense of Animals

131 Camino Alto, Mill Valley, CA 94941

The Pet Savers Foundation THANKS YOU For Your Generous Support! R. Allen S. Bradshaw C. Bon S. Bosveld R. Boyden M. Bray J. Burke E. Burleson P. Callear H. Canfiled W. Carter C. Clinton R. Davis J. Deneroff R. Drayer M. Elkin

D. Feinberg K. Ferraro B. Flemming E. Fossum E. Gingery J. Herdegen S. Jajko A. Jones D. Kronen C. Levernier G. Lombardi Luster Family Foundation L. Martin E.L. Menges V. Moore

K. Morris D. Nichols M Petrone E. Pruitt P. Reber R. Renzi E. Rodriguez J. Rodriguez A. Saad R. Sandlin L.Saylor J. Scroggin R. Sorel M. Spollito J. Striebich R. Sullivan

L. Tokarczyk A. Veenhuysen S. Welles

32 Paws to Think •Autumn 2004 • Volume 3, Issue 4 • The Pet Savers Foundation •

They’re looking for a small dog, good with kids, fun-loving.

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He’s just looking for love.

Visit an animal shelter and adopt a lifelong friend. A shelter with the Iams® Friends for Life Program will help you find the right pet for your home so that together you can enjoy a lifetime of health, happiness, and love. Call 1-800-566-5038 to find a shelter participating in the Iams Friends for Life program.

The brand that’s Good for Life™ wants you and your pet to be Friends for Life.

The Pet Savers Foundation 2261 Broadbridge Avenue Stratford, CT 06614-3801


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