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theiMPRiNT E nha ncing Yo ur Knowled ge . R e f i n i n g Yo u r L i f e s t y l e .

Volume 2┊Issue 3

BUSINESS, CAREER & TECHNOLOGY ISSUE

SPECIAL FEATURES 》

Young & Relentless! Meet 4 Inspiring Young Professionals Chris Cooper ▪ Amy Cooper

Anoop Desai ▪ Chris Golden

The Great Progression: Keeping Your Mind Right In Challenging Times

+

Haute Looks For Fall

Talking Technology

10 New Resume Rules

Family Planning

Work/Life Balance

Soul Artist Karmella Daniel

NOW AVAILABLE IN DIGITAL! $10 for 6 issues. theimprintmag.com


VOLUME 2 ● ISSUE 3

C O N T E N T S LIVING A SUCCESSFUL LIFE

» THE BUSINESS, CAREER & TECHNOLOGY ISSUE! P. 13

P. 19

EXCLUSIVE!

29

14 8

8

P. 25

P. 28

7

P. 32

10

P. 34

22 10

P. 37

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// Features biz SAVVY

EXCLUSIVE: Young & Relentless 4 Professionals Who Are Making It Happen Cool Businesses To Invest

career HUB

10 New Resume Rules The Planning Game Is Your Image Holding You Back? Work/Life Balance For College Students, Career Professionals & Entrepreneurs

tech DECK

Talking Technology Quiz: Are You A Tech Junkie? Avoiding A Tech Fall

fashion BRIEF

Haute Looks To Flaunt For Fall

health WISE

The Great Progression: Keeping Your Mind Right In Challenging Times

money MOVES

FRESH

What Does A Luxury Vehicle Really Cost?

legal FACTOR The Gift Of Life: Legacy Planning

LOOK!

Win a Swag Bag featuring some of your favorite brands! See page 42!

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CONTENTS

5


IN THE MIX

IN THE MIX

IN THE MIX

IN THE MIX

IN

COCKTAILS
FOR
CAMP @ AJA RESTAURANT ON 7.25.12 Photographed by Jay Young & Bobby Quinn

1

2

1 EmCee Jessica Black Miss United States 2010 & Member JCI Atlanta 2 Guests of Event 3 Phil Minnes, Co-Founder Philip Michael PR & Renee Knorr, Fashion Editor for 19th Hole Magazine 4 Cocktails For Camp Committee Member Jaimie Eissler with Guest 5 Gary Marshall President of JCI Atlanta and N. Renee Webb 6 Guests Enjoying The Event On Aja’s Patio jciatlanta.org

3

4

5

SOCIAL

6


Chris Golden

-Visionary & Social Media Strategist

His
OccupaBon:  Chris is currently an associate at Trippi and  Associates, a full‐service media firm based in  Washington D.C. He manages non‐profit, corporate  and poli4cal clients, developing crea4ve messages  and expanding communica4on strategies into new  media in order to effec4vely communicate with  supporters and customers.  He is also Execu4ve Director and Co‐Founder of  myImpact.org, a TwiUer‐based applica4on for  engaged ci4zens to track their civic ac4vi4es online.  myImpact.org was built on the premise of a  “Millennial Model of Engagement,” emphasizing the  contribu4ons of individuals over 4me and pioneering  an approach that is simple, scalable and social. 

His
Alma
Mater:
American University His
Hobbies:
“I am a poli4cal and news junkie though I don't read enough non fic4on and rarely read any fic4on. I also love  traveling. I love learning new things ‐ especially when it answers the ques4on "how does this work?". His
Role
Models: “People who have given a voice to those who’ve needed it and whom understood that every person has the  capacity to give back and help others. Former Pennsylvania Senator Harris Wofford, a former advisor to Mar4n Luther King Jr., is  an excellent example.” Something
He
Can’t
Leave
Home
Without:
“My iPad ‐ it’s definitely a game changer!”

FORWARD

What
Makes
Him
Relentless: “The 4mes we live in are so exci4ng, but also very serious. The moment that I become  complacent, or think that I’ve figured it out, somebody else is doing it beUer or geVng ahead. Not that everything has to be a  compe44on, but when we're talking about solving the most pressing problems our country and our genera4on face, there's  really no 4me to lose. This is the challenge but also the promise of our 4me. I am eager to see how our world will evolve.”  His
Advice
To
Young
Adults: “When somebody tells you “no” or “you can't”, don't consider it to be the end, but rather the  beginning of the next step. Don't dwell on mistakes. We all make them, but where people usually make the worst mistakes is  when they dwell on something that doesn't work out. It's just not worth it. If it can be fixed, fix it. If it can't, find out what else  you can do. But don't stop. Don't commiserate. There's just not enough 4me.” ‐ @ChrisGolden

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BIZ SAVVY

║ 17


10 New Resume Rules JOB SEARCH STRATEGIES CHANGE OVER TIME. WHAT WAS AN ACCEPTABLE RESUME IN THE 90′S IS NO LONGER CONSIDERED VIABLE TODAY. SO … WHAT EXACTLY ARE THESE CHANGES AND WHAT SHOULD YOU ADJUST ON YOUR RESUME TO MAKE YOUR 2012 JOB SEARCH MORE PRODUCTIVE? HERE ARE SOME CHANGES YOU SHOULD CONSIDER: 1.
Put
your
contact
informaBon
at
the
top
of
the
resume. If you are  looking  for a new opportunity,  you want hiring managers to be able  to reach you.  How  they reach you is  your choice, but you also want  to make it easy for them to reach you. Voice mail should be listed as  precisely that, and cell numbers should also be likewise iden4fied. If  you can  take  calls  at  work,  make  sure  you  iden4fy  that  it  is  your  work number, just in case someone else should pick up your line. 2.
 Social
 media
 addresses
 should
 be 
 noted.
 If  you  want  to  be  contacted through social media or if you are highligh4ng your social  media  skills,  list  your  social  media  addresses  on  the  top  of  your  resume.  However, if you are  listed on LinkedIn, for example, and do  not check your LinkedIn mailbox daily, do not list it. In fact, if you do  not  check  your  listed  sites  daily,  you  should  opt  out  of  being  contacted through those sites. Answering someone’s on‐site inquiry  weeks  later  only  shows  your  disinterest  in  the  job  and  in  social  media in general. 3. ObjecBves
are
passe.
 The  objec4ve  of a  resume  is to find a  new  posi4on,  so there  is no need  to  state  that  you  are  looking  for  an  opportunity in a par4cular field. This field is now considered a waste  of space. 4.
 ObjecBves
are
 out,
 selling
 is
 in.
 Instead  of an  “Objec4ve,”  use  this space to “sell” yourself. This is your wriUen elevator speech,  i.e,  what you can offer the hiring company. 5.
 Keywords
win.
 Search engine  op4miza4on rules  the  job  search  world. Long  descrip4ons lose  and keywords win.  Keywords will pull  your  resume  out  of  the  pile  and  into  the  hands  of  the  hiring 

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manager.  Make  sure  to  use  the  same  keywords  you  see  in  the  par4cular job pos4ng you’re responding to. 6.
 Show
 your
 job
 progression.
 If  you have  had  a  few  posi4ons at  one  employer,  show  them.  Don’t  lump  them  all  together.  Job  progression  shows  that  you were  able  to provide  many  skills  and  adapt to new situa4ons ‐‐ a big selling point for a new employer. 7.
 Online
 profiles
and
 resumes.
 Employers do go online  to  check  out  poten4al  candidates.  Make  sure  the  same  informa4on on your  resume is also online.  We live in a  4me  when it’s very easy to check  out  candidate  backgrounds,  so  don’t  have  two  different  ones  out  there. 8.
 Your
 resume
 is
 not
 a
 job
 descripBon.
 No  longer  do  resumes  list  your  job  du4es.  Resumes  explain  what  you  do/did.  A  good  resume  shows  a  poten4al  employer  the  value  you  bring  to  the  table.  That  value  is  not  how  many  newsleUers  you  write,  for  example. 9.
 Awards
 are
 not
 equal.
 If  you  won  a  Pulitzer,  tell  the  world  upfront. If you won in‐house  and/or associate  awards,  list them on  an  addendum  page.  Awards   are  important,  but  they  are  not  all  equal in an employer’s mind.  Don’t  cluUer your resume with them,  unless you know they will be meaningful to a par4cular reader. 10.
 References
provided
on
request.
If a  poten4al employer  wants  references,  they  will  ask  for  them.  If you  don’t provide  them,  you  won’t  be  considered for  the  posi4on.  There  is no  need to  put this  statement on your resume.

CURRENT

New  styles and new preferences  make  the marketplace interes4ng.  They  also  provide  a  reason to  review  your  resume  with  a  cri4cal  2012 eye! ‐

CAREER HUB

║ 20


TALKING TECHNOLOGY

Compiled By Avis Foley //

As
 technology
 conBnues
 to
 evolve  quicker  than  we can  say  “smart  phone”,  it’s  important  to  stay  abreast  on  emerging innova4ons and how they impact our lives. Have  you been looking for a technology home to keep you up to  date on everything  newly  released  and  newly  improved?  Well,  don’t  make  it  technical!  Here  are 5  of  our  favorite  go‐to blogs for all the latest news in technology...

1

Website: www.redmondpie.com Founder: Taimur Asad (2008) Features: Highlights the latest  technology news with a focus on  product/service reviews from Microsoi,  Apple, Google, Windows, Macs, Xbox,  Windows Live, iPhone, Android and  more! Specialty: Developing and reviewing  mobile based soiware

2

3

Website:  www.gizmodo.com Founder: Gawker Media  (2002) Features: Highlights latest  consumer electronics and  gadgets Specialty: Gadget news  and digital culture

Traffic: 20 million page  Traffic:
10 million page views per month/  views per month 100,000+ subscribers

4

Website: www.mashable.com

Website: www.techcrunch.com

Founder: Pete Cashmore (2005)

Founder: Michael Arrington (2005)

Features:  Highlights digital  innova4on and the change it  creates around the world.

Features: Highlights leading  technology, products, and websites

Specialty: Digital culture, social  media, and technology Traffic: 20 million page views per  month

Specialty: Profiling startup  companies Traffic: 37 million page views per  month     

5 Website: www.gigaom.com Founder: Om Malik (2006) Features: Highlights emerging technology  and the disrup4on of media Specialty: Defini4ve coverage of cloud,  mobile, cleantech, consumer web and  media

Are You A Tech Junkie?

Traffic:
5.5 million page views per month

1. Do you check your Facebook and Twitter feeds before you get out of bed in the mornings? (15 pts) 2. Do you Tweet or post Facebook updates while youʼre in a meeting? (20 pts) 3. Do you Tweet or post Facebook updates during your favorite shows? (5 pts) 4. Do you share good news via Facebook and Twitter (i.e. new job, pregnancy, wedding announcement) before you pick up the phone and call your parent or best friend? (15 pts) 5. Whenever a new app comes out, are you one of the first to try it? (5 pts)

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Take the Quiz!

RESOURCEFUL

6. Do your family and friends call on you before they purchase a new product? (10 pts) 7. Do you feel like youʼre on vacation while browsing your favorite technology store and tend to lose all track of time? (10 pts). 8. When you introduce yourself, do you automatically let the other person know where they can find you on Facebook, LinkedIn and Twitter? (20 pts) If you score more than 75 points, you are officially a TECH JUNKIE!! :-)

TECH DECK

║ 25


CHIC

BOLD CLASSY SEXY

TRENDY DEBONAIR FASHION BRIEF

║ 29


The Price You Pay: Dream Car Realities By Jay Young ■ ■

rian Martin purchased a brand new Mercedes Benz S400 once he landed a job as a Senior Pharmacist with Walgreens earlier this year. The adventurous 29 year old loved everything about it - the plush interior, sound system, Bluetooth, satellite controlled navigation system and more. In fact, Brian likes NICE things in general! He drove it everywhere and had already taken two road trips within a month’s time. On his most recent trip back home, a service light came on – indicating a service interval, such as an oil change. No big deal. Or so he thought. What Brian didn't expect was a $1,300 maintenance bill that nearly wiped out his emergency budget. Ouch.

B

Here’s the thing…Brian makes a high five-digit salary, but he also spends cash quicker than the Kardashians. Remember, he likes nice things! When not working, he keeps his debit card on 'swipe' due to his immense urges to dress in the latest fashion trends, flaunt the latest technology and dine at the finest of eateries. We won’t even go in on the ever present student loans. His total expenses, including his pricey high rise loft in the city, utilities, miscellaneous living expenses, peak at over $5,000 a month. Brian purchased his dream car knowing how much his monthly note would be, but failed to research how much it might actually cost him to maintenance a luxury vehicle. You see, Brian's story is like many. You fall in love with the car. Crunch a few numbers. Determine that you can handle the payment. Drive off the lot. And then that's when the real fun starts.

FACTUAL

Everyone desires to own a luxury automobile and many of us have our “dream car” selected well before we can afford it. We will often work tirelessly to obtain either the capital or position to acquire our dream vehicle; however, once the purchase is made, is that all there is to automobile ownership? Not even close. The Imprint Magazine took a look at the REAL cost of ownership after you’ve purchase that “dream car”. See our chart on the next page.

”While
all
of
the
selected
fine
automobiles
are
unique
in
their
own
way,
the
one
 factor
that
does
not
change
is
that
each
is
a
depreciating
asset...” 34 ║

MONEY MOVES


Karmella Daniel As Real As She Gets... Interview By N. Renee

recently had the pleasure of talking with one  of music’s rising stars about her new single  The World Is Yours featuring B.o.B. and life  itself. Karmella Daniel is an outspoken young  woman who is true to what she believes while  blessing the world with her beau4ful voice.  Hailing most recently from Washington D.C.,  the Italian born songstress has resided across  the states from Detroit to Nashville. She came  to Atlanta to work alongside some of the best  talent in the industry. As a child, Karmella  dreamed of becoming one of the first women  to play professional basketball but never  strayed away from her love for music.  Interes4ngly enough, when I asked her what  her favorite things are, she excitedly stated  french fries, The Velvet Rope CD by Janet  Jackson and the movies Grumpy Old Men and  Grumpier Old Men. Too funny! What I didn’t  expect to learn is that her favorite colors are  inspired by her music. She explained that it’s  even kind of weird to her, though currently  she’s working on a song where she sees a  collage of purple, pink and blue. Karmella’s  spirit is equally as colorful as she opens up  about what mo4vates her, what sets her apart  and why young people should never give up on  their dreams.

I

INSPIRING

The
Imprint
Magazine:
What mo4vates you? Karmella:  I  like  to  keep  it  spiritual.  I  feel  that  work  done  in  the  spiritual realm translates to the physical. I try to make sure I meditate  and  then pray.  Every  now  and  then  I’ll  throw  in  a  fast.  I  read  and  listen  to  things  that  enlighten  me.  And  then  I  am  about  ac4on.  GeVng  up  and  doing  what  I  need  to  do  to  get  myself  right.  The  spiritual element ignites the flame to get things going.

Karmella:  Most  people  don’t  know  that  I  like  to  crack  my  thumbs.  Not sure what that’s all about!

TIM: What are some of your pet peeves? Karmella:  I  can’t  tolerate  liars  and  people  who  are  afraid  to  be  themselves and don’t allow  others to be themselves.  I  find this very  frustra4ng.

TIM: Describe your fashion sense. Karmella:  I have  a  stylist who takes care  of my look though my sense  of fashion is whatever looks good on me. If it’s funky and it makes me  feel awesome, then I’m into it.

TIM:
What is something that most people don’t know about you?

TIM: Who are your role models?  

30 ║

ON THE BRINK

TIM: Describe your music style. Karmella:
My music is described as rhythmic.  It’s a fusion of jazz, pop  and  R&B.  I  have  a  degree  in  jazz   but  it’s  something  about  dance  music right now. I am crazy about it!


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