theiMPRiNT E nha ncing Yo ur Knowled ge . R e f i n i n g Yo u r L i f e s t y l e .
Volume 2┊Issue 3
BUSINESS, CAREER & TECHNOLOGY ISSUE
SPECIAL FEATURES 》
Young & Relentless! Meet 4 Inspiring Young Professionals Chris Cooper ▪ Amy Cooper
Anoop Desai ▪ Chris Golden
The Great Progression: Keeping Your Mind Right In Challenging Times
Haute Looks For Fall
10 New Resume Rules
Soul Artist Karmella Daniel
NOW AVAILABLE IN DIGITAL! $10 for 6 issues. theimprintmag.com
VOLUME 2 ● ISSUE 3
C O N T E N T S LIVING A SUCCESSFUL LIFE
» THE BUSINESS, CAREER & TECHNOLOGY ISSUE! P. 13
// Features biz SAVVY
EXCLUSIVE: Young & Relentless 4 Professionals Who Are Making It Happen Cool Businesses To Invest
10 New Resume Rules The Planning Game Is Your Image Holding You Back? Work/Life Balance For College Students, Career Professionals & Entrepreneurs
Talking Technology Quiz: Are You A Tech Junkie? Avoiding A Tech Fall
Haute Looks To Flaunt For Fall
The Great Progression: Keeping Your Mind Right In Challenging Times
What Does A Luxury Vehicle Really Cost?
legal FACTOR The Gift Of Life: Legacy Planning
Win a Swag Bag featuring some of your favorite brands! See page 42!
IN THE MIX
IN THE MIX
IN THE MIX
IN THE MIX
COCKTAILS FOR CAMP @ AJA RESTAURANT ON 7.25.12 Photographed by Jay Young & Bobby Quinn
1 EmCee Jessica Black Miss United States 2010 & Member JCI Atlanta 2 Guests of Event 3 Phil Minnes, Co-Founder Philip Michael PR & Renee Knorr, Fashion Editor for 19th Hole Magazine 4 Cocktails For Camp Committee Member Jaimie Eissler with Guest 5 Gary Marshall President of JCI Atlanta and N. Renee Webb 6 Guests Enjoying The Event On Aja’s Patio jciatlanta.org
-Visionary & Social Media Strategist
His OccupaBon: Chris is currently an associate at Trippi and Associates, a full‐service media ﬁrm based in Washington D.C. He manages non‐proﬁt, corporate and poli4cal clients, developing crea4ve messages and expanding communica4on strategies into new media in order to eﬀec4vely communicate with supporters and customers. He is also Execu4ve Director and Co‐Founder of myImpact.org, a TwiUer‐based applica4on for engaged ci4zens to track their civic ac4vi4es online. myImpact.org was built on the premise of a “Millennial Model of Engagement,” emphasizing the contribu4ons of individuals over 4me and pioneering an approach that is simple, scalable and social.
His Alma Mater: American University His Hobbies: “I am a poli4cal and news junkie though I don't read enough non ﬁc4on and rarely read any ﬁc4on. I also love traveling. I love learning new things ‐ especially when it answers the ques4on "how does this work?". His Role Models: “People who have given a voice to those who’ve needed it and whom understood that every person has the capacity to give back and help others. Former Pennsylvania Senator Harris Woﬀord, a former advisor to Mar4n Luther King Jr., is an excellent example.” Something He Can’t Leave Home Without: “My iPad ‐ it’s deﬁnitely a game changer!”
What Makes Him Relentless: “The 4mes we live in are so exci4ng, but also very serious. The moment that I become complacent, or think that I’ve ﬁgured it out, somebody else is doing it beUer or geVng ahead. Not that everything has to be a compe44on, but when we're talking about solving the most pressing problems our country and our genera4on face, there's really no 4me to lose. This is the challenge but also the promise of our 4me. I am eager to see how our world will evolve.” His Advice To Young Adults: “When somebody tells you “no” or “you can't”, don't consider it to be the end, but rather the beginning of the next step. Don't dwell on mistakes. We all make them, but where people usually make the worst mistakes is when they dwell on something that doesn't work out. It's just not worth it. If it can be ﬁxed, ﬁx it. If it can't, ﬁnd out what else you can do. But don't stop. Don't commiserate. There's just not enough 4me.” ‐ @ChrisGolden
10 New Resume Rules JOB SEARCH STRATEGIES CHANGE OVER TIME. WHAT WAS AN ACCEPTABLE RESUME IN THE 90′S IS NO LONGER CONSIDERED VIABLE TODAY. SO … WHAT EXACTLY ARE THESE CHANGES AND WHAT SHOULD YOU ADJUST ON YOUR RESUME TO MAKE YOUR 2012 JOB SEARCH MORE PRODUCTIVE? HERE ARE SOME CHANGES YOU SHOULD CONSIDER: 1. Put your contact informaBon at the top of the resume. If you are looking for a new opportunity, you want hiring managers to be able to reach you. How they reach you is your choice, but you also want to make it easy for them to reach you. Voice mail should be listed as precisely that, and cell numbers should also be likewise iden4ﬁed. If you can take calls at work, make sure you iden4fy that it is your work number, just in case someone else should pick up your line. 2. Social media addresses should be noted. If you want to be contacted through social media or if you are highligh4ng your social media skills, list your social media addresses on the top of your resume. However, if you are listed on LinkedIn, for example, and do not check your LinkedIn mailbox daily, do not list it. In fact, if you do not check your listed sites daily, you should opt out of being contacted through those sites. Answering someone’s on‐site inquiry weeks later only shows your disinterest in the job and in social media in general. 3. ObjecBves are passe. The objec4ve of a resume is to ﬁnd a new posi4on, so there is no need to state that you are looking for an opportunity in a par4cular ﬁeld. This ﬁeld is now considered a waste of space. 4. ObjecBves are out, selling is in. Instead of an “Objec4ve,” use this space to “sell” yourself. This is your wriUen elevator speech, i.e, what you can oﬀer the hiring company. 5. Keywords win. Search engine op4miza4on rules the job search world. Long descrip4ons lose and keywords win. Keywords will pull your resume out of the pile and into the hands of the hiring
manager. Make sure to use the same keywords you see in the par4cular job pos4ng you’re responding to. 6. Show your job progression. If you have had a few posi4ons at one employer, show them. Don’t lump them all together. Job progression shows that you were able to provide many skills and adapt to new situa4ons ‐‐ a big selling point for a new employer. 7. Online proﬁles and resumes. Employers do go online to check out poten4al candidates. Make sure the same informa4on on your resume is also online. We live in a 4me when it’s very easy to check out candidate backgrounds, so don’t have two diﬀerent ones out there. 8. Your resume is not a job descripBon. No longer do resumes list your job du4es. Resumes explain what you do/did. A good resume shows a poten4al employer the value you bring to the table. That value is not how many newsleUers you write, for example. 9. Awards are not equal. If you won a Pulitzer, tell the world upfront. If you won in‐house and/or associate awards, list them on an addendum page. Awards are important, but they are not all equal in an employer’s mind. Don’t cluUer your resume with them, unless you know they will be meaningful to a par4cular reader. 10. References provided on request. If a poten4al employer wants references, they will ask for them. If you don’t provide them, you won’t be considered for the posi4on. There is no need to put this statement on your resume.
New styles and new preferences make the marketplace interes4ng. They also provide a reason to review your resume with a cri4cal 2012 eye! ‐
Compiled By Avis Foley //
As technology conBnues to evolve quicker than we can say “smart phone”, it’s important to stay abreast on emerging innova4ons and how they impact our lives. Have you been looking for a technology home to keep you up to date on everything newly released and newly improved? Well, don’t make it technical! Here are 5 of our favorite go‐to blogs for all the latest news in technology...
Website: www.redmondpie.com Founder: Taimur Asad (2008) Features: Highlights the latest technology news with a focus on product/service reviews from Microsoi, Apple, Google, Windows, Macs, Xbox, Windows Live, iPhone, Android and more! Specialty: Developing and reviewing mobile based soiware
Website: www.gizmodo.com Founder: Gawker Media (2002) Features: Highlights latest consumer electronics and gadgets Specialty: Gadget news and digital culture
Traﬃc: 20 million page Traﬃc: 10 million page views per month/ views per month 100,000+ subscribers
Founder: Pete Cashmore (2005)
Founder: Michael Arrington (2005)
Features: Highlights digital innova4on and the change it creates around the world.
Features: Highlights leading technology, products, and websites
Specialty: Digital culture, social media, and technology Traﬃc: 20 million page views per month
Specialty: Proﬁling startup companies Traﬃc: 37 million page views per month
5 Website: www.gigaom.com Founder: Om Malik (2006) Features: Highlights emerging technology and the disrup4on of media Specialty: Deﬁni4ve coverage of cloud, mobile, cleantech, consumer web and media
Are You A Tech Junkie?
Traﬃc: 5.5 million page views per month
1. Do you check your Facebook and Twitter feeds before you get out of bed in the mornings? (15 pts) 2. Do you Tweet or post Facebook updates while youʼre in a meeting? (20 pts) 3. Do you Tweet or post Facebook updates during your favorite shows? (5 pts) 4. Do you share good news via Facebook and Twitter (i.e. new job, pregnancy, wedding announcement) before you pick up the phone and call your parent or best friend? (15 pts) 5. Whenever a new app comes out, are you one of the first to try it? (5 pts)
Take the Quiz!
6. Do your family and friends call on you before they purchase a new product? (10 pts) 7. Do you feel like youʼre on vacation while browsing your favorite technology store and tend to lose all track of time? (10 pts). 8. When you introduce yourself, do you automatically let the other person know where they can find you on Facebook, LinkedIn and Twitter? (20 pts) If you score more than 75 points, you are officially a TECH JUNKIE!! :-)
BOLD CLASSY SEXY
TRENDY DEBONAIR FASHION BRIEF
The Price You Pay: Dream Car Realities By Jay Young ■ ■
rian Martin purchased a brand new Mercedes Benz S400 once he landed a job as a Senior Pharmacist with Walgreens earlier this year. The adventurous 29 year old loved everything about it - the plush interior, sound system, Bluetooth, satellite controlled navigation system and more. In fact, Brian likes NICE things in general! He drove it everywhere and had already taken two road trips within a month’s time. On his most recent trip back home, a service light came on – indicating a service interval, such as an oil change. No big deal. Or so he thought. What Brian didn't expect was a $1,300 maintenance bill that nearly wiped out his emergency budget. Ouch.
Here’s the thing…Brian makes a high five-digit salary, but he also spends cash quicker than the Kardashians. Remember, he likes nice things! When not working, he keeps his debit card on 'swipe' due to his immense urges to dress in the latest fashion trends, flaunt the latest technology and dine at the finest of eateries. We won’t even go in on the ever present student loans. His total expenses, including his pricey high rise loft in the city, utilities, miscellaneous living expenses, peak at over $5,000 a month. Brian purchased his dream car knowing how much his monthly note would be, but failed to research how much it might actually cost him to maintenance a luxury vehicle. You see, Brian's story is like many. You fall in love with the car. Crunch a few numbers. Determine that you can handle the payment. Drive off the lot. And then that's when the real fun starts.
Everyone desires to own a luxury automobile and many of us have our “dream car” selected well before we can afford it. We will often work tirelessly to obtain either the capital or position to acquire our dream vehicle; however, once the purchase is made, is that all there is to automobile ownership? Not even close. The Imprint Magazine took a look at the REAL cost of ownership after you’ve purchase that “dream car”. See our chart on the next page.
”While all of the selected fine automobiles are unique in their own way, the one factor that does not change is that each is a depreciating asset...” 34 ║
Karmella Daniel As Real As She Gets... Interview By N. Renee
recently had the pleasure of talking with one of music’s rising stars about her new single The World Is Yours featuring B.o.B. and life itself. Karmella Daniel is an outspoken young woman who is true to what she believes while blessing the world with her beau4ful voice. Hailing most recently from Washington D.C., the Italian born songstress has resided across the states from Detroit to Nashville. She came to Atlanta to work alongside some of the best talent in the industry. As a child, Karmella dreamed of becoming one of the ﬁrst women to play professional basketball but never strayed away from her love for music. Interes4ngly enough, when I asked her what her favorite things are, she excitedly stated french fries, The Velvet Rope CD by Janet Jackson and the movies Grumpy Old Men and Grumpier Old Men. Too funny! What I didn’t expect to learn is that her favorite colors are inspired by her music. She explained that it’s even kind of weird to her, though currently she’s working on a song where she sees a collage of purple, pink and blue. Karmella’s spirit is equally as colorful as she opens up about what mo4vates her, what sets her apart and why young people should never give up on their dreams.
The Imprint Magazine: What mo4vates you? Karmella: I like to keep it spiritual. I feel that work done in the spiritual realm translates to the physical. I try to make sure I meditate and then pray. Every now and then I’ll throw in a fast. I read and listen to things that enlighten me. And then I am about ac4on. GeVng up and doing what I need to do to get myself right. The spiritual element ignites the ﬂame to get things going.
Karmella: Most people don’t know that I like to crack my thumbs. Not sure what that’s all about!
TIM: What are some of your pet peeves? Karmella: I can’t tolerate liars and people who are afraid to be themselves and don’t allow others to be themselves. I ﬁnd this very frustra4ng.
TIM: Describe your fashion sense. Karmella: I have a stylist who takes care of my look though my sense of fashion is whatever looks good on me. If it’s funky and it makes me feel awesome, then I’m into it.
TIM: What is something that most people don’t know about you?
TIM: Who are your role models?
ON THE BRINK
TIM: Describe your music style. Karmella: My music is described as rhythmic. It’s a fusion of jazz, pop and R&B. I have a degree in jazz but it’s something about dance music right now. I am crazy about it!
The Lifestyle Magazine
For Young Professionals
Subscribe To The Imprint Magazine!
Receive 37% Off The Newsstand Price! 6 Issues
ONLY $18 Print Pricing. Digital is $10 for 6 issues.
Subscribe between 8/13/12 and 9/30/12 to have your name entered into a drawing to receive a Swag Bag (valued at $75) sponsored by Aspire Online Media! Winner will be announced in our next issue. Must be at least 18 to qualify.
Log on to www.theimprintmag.com!