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Going Solar | WeShareSolar

SOLAR M

MEASURING THE ROI

The benefits of purchasing a solar bond are similar to investing money in a savings deposit account. When customers purchase solar bonds, they get a yearly return and at the end of the investment period (24 years), their initial investment is returned. Although 24 years seems like a long time, the philosophy behind the investment is that solar panels will last much longer that 24 years, so the investment could be extended and continue to provide high returns. Investment decisions remain in the customer’s hands although when investing in WeShareSolar, they also generate their own energy and contribute to a sustainable world. Customers are able to gather insight into how much energy they’re generating, or use that energy with Essent’s Flukso energy meter.

32 NRG Magazine

uch to our surprise, it isn’t always dark and rainy in the Netherlands. The sun shines once in a while and when it does, the UV index can reach a high of 6 in the summertime. On one of these sunny days, around three years ago, Sven Pluut wondered how he could take advantage of the sunshine and generate his own solar power. But how to generate solar power when you live in an apartment building with no roof of your own and no access to the right tools? It was on that sunny day that Sven decided to embark on a quest to make solar energy available to everybody in the Netherlands, regardless of their housing conditions. Enter UV Index An international WeShareSolar. WeShareSolar is a platform standard measurement connecting locations looking to fund their of the strength of own solar energy systems with consumers the sun’s ultraviolet wishing to reap the benefits of solar energy. radiation. Essentially, Sven and Matthijs bridge the accessibility gap; they bring the right knowledge and tools to site owners to develop an efficient solar system and offer the right information to help consumers make well-informed decisions on solar investments. “We take care of financial logistics as well as legal matters via the platform,” shares Sven.

FC GRONINGEN AND WESHARESOLAR

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ow did WeShareSolar and FC Groningen team up? Essent, knowing that the Pride of the North had long-term ambitions to adopt a solar initiative, introduced WeShareSolar’s initiative to the football club. FC Groningen had been having difficulties finding a solid business model, stuck looking inward and unable to escape the traditional paradigm. When WeShareSolar outlined their solar bond financing solution, FC Groningen was immediately enthusiastic. Simplicity encourages participation. Bonds are a simple financial instrument - that’s why the bond structure was chosen. “We tried to keep it as simple and transparent as possible for consumers. When it’s simple, people are able to easily understand and are more willing to join,” share Sven and Matthijs. Both founders fully

NRG Magazine Edition 14  

This edition of NRG Magazine is about great companies, acting far ahead of their times, and innovators, whose game-changing ideas are becomi...

NRG Magazine Edition 14  

This edition of NRG Magazine is about great companies, acting far ahead of their times, and innovators, whose game-changing ideas are becomi...

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