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Nonprofit Prophet Ten Star Chapter

Volume 1, No. 7

P. O. Box 17132, Memphis, TN 38174-0386

July 2013

Tricks of the Trade for Nonprofit Communications Generating dollars for an organization is dependent upon the ability to tell a good story--and to have others tell it for you. Pitching the media can be a delicate balancing act, and understanding the best approaches to gain media exposure can save your organization time and money. Please join us on July 11 as we hear from three veteran media experts and learn tricks of the trade for nonprofit communications. Steve Conley, a longtime Memphis radio personality, Candace McCowan, a reporter for WREG News Channel 3 and Emily Keplinger with the Commercial Appeal will discuss your communications questions and concerns and provide valuable insight on how to get your nonprofit noticed. *Crytal Awards winners will also be announced*

Thursday, July 11th CBU, Thomas Center, 11:30am - 1:00pm To register for the July 11th luncheon, please visit Paying by credit card (VISA, Mastercard & AmEx) is not only welcome but preferred! We can only accept cash or checks at the door and we no longer send invoices. REMEMBER to make your luncheon reservation no later than noon Tuesday (7/9). Cancellations, when necessary, should be made as early as possible to avoid being charged for the unused reservation.

Members $15

Non-members $25

*If your membership renewal is over 60 days past due, please register as a non-member.



Nonprofit Prophet

Ten Star Chapter


A Message from President Leigh Hersey

Kimberly Crafton Memphis Goodwill Industries, Inc.

I am so excited about this month’s panel on the media. I grew up in the newspaper business and, as my birth announcement says, my blood type is printer’s ink. Growing up in a small town, everyone knew our family – and our home phone number. I remember my Dad getting calls at night and on weekends from people who didn’t want to “bother you at work.” But, they wanted a photo taken for the paper – right now – about something that had been planned for weeks. My Dad is a gracious man, and he interrupted his plans to take almost every single one of those pictures. He would have loved having a session like this to help people understand how the media really works and the best way to work with them to get your organization noticed.

Paige Walkup Caissa Public Strategy Sarah Wilson St. Jude Children’s Hospital THANK YOU RENEWED MEMBERS! Amelia Barton Delta Arts (Member since 2011) Karen Dunn SRVS (Member since 2007)

You may wonder how having connections with the media can help you and your organization. In 2009, AFP International released the report “Tips on Cost Effective Media Relations” identifying four key reasons why this relationship is important: 1) It is a cost-effective way to establish and enhance your brand 2) It helps your cause and demonstrates impact 3) It positions your organization as a leader 4) It can be a good stewardship tool for fundraising.

Rita Gibson SRVS (Member since 2011) Connie Gonitzke, CFRE National Foundation for Transplants (Member since 2005)

So, take advantage of this month’s luncheon and improve your relationships with the media. Leigh N. Hersey President

Leigh Hersey University of Memphis (Member since 1998)

Carol Kirby Memphis Oral School for the Deaf (Member since 1992) Dorothy McClure MIFA (Member since 2011) Beverly Sakauye National Civil Rights Museum (Member since 1975) Leah Walker Humane Society of Memphis/Shelby County (Member since 2012)

Please Mark Your Calendar - 2013 Meeting Dates

AFP Webinar: Wed, July 24th at Noon

Aug 8 AFP Conference U of M (Sponsored by Gaskill Strategies)

The Power of Planning: Building a Strategic and Long-Term Development Plan

September 5th luncheon October 3rd luncheon

Presenter: Andrea McManus, CFRE and President of The Development Group

November 15th Crystal Awards at U of M Holiday Inn December 5th luncheon

12 noon to 1:30 p.m. -- University of Memphis Alumni Center – 635 Normal Street Please arrive by 11:50 a.m., and feel free to bring your lunch. Free to AFP Members; $10 for Non-Members

Thank You! Our appreciation to Meritan and CBU for allowing us the use of their facilities for our meetings in June and to Girl Scouts and Memphis Jewish Home & Rehab for providing door prizes at the June luncheon.



Building a Culture of Philanthropy 2013 Annual Conference

Thursday, August 8, 2013 The University Center at the University of Memphis 499 University Street Parking at Zach Curlin Garage

Morning Keynote – Wayne Olson Luncheon Keynote Panel Board Members & Capital Campaigns With Charles Burkett

Local and National Speakers covering: •

Corporate Giving • Planned Giving • Grant Writing • Ethics • AND MORE! Registration

Early Bird Special: $99 (by July 12th) Current AFP Members: $119 Non-Members: $139 Luncheon Only: $40* *Board Members and ED’s please Scroll down to green Events section

Thanks to our generous sponsors Gaskill Strategies, LLC and CCS Fundraising

Registration* Organization/Affiliated Company: Address:

Names of Guests:

Members @ $119 each ($99 before July 12th)**


Multi-Registration Discount @ $99 each (minimum of 3 registrants per organization and single payment)


Non-Members @ $139 each


Students @ $75 each


CFRE Review Course Members $390 (August 9 – 10)


CFRE Review Course Non-Members $490 (August 9 – 10)


Conference & CFRE Review Course Discount $30


Total amount enclosed


Complete this form and return it with your check to: AFP Memphis P.O. Box 17132 Memphis, TN 38174 *Online registration can be completed with a credit card at ** Not a member? Join at

Continental breakfast and keynote lunch are included with registration. Please register by August 2nd Day-Of registration will be very limited and must be paid by check! Questions about the conference? Contact Clint Cummins at (901)729-3582 or Questions about the CFRE Review Course? Contact Alisa Smallwood at (901) 483-4323 or

Association of Fundraising Professionals 2013 Professional Development Conference Scholarship Application for Professionals Deadline for submission is July 22, 2013 Personal Data Applicant’s Name: Are you a member of AFP? Job Title: Employer: Business Address: City:


Business phone:

Home phone:


Email address: Website: How long have you been responsible for fundraising with your present organization? Months: Years: Supervisor’s Signature: (Or signature of an Executive committee member on your organization’s board)

Phone Number: Background Information Years in Fundraising Profession: Previous Training in Fundraising (Please specify courses, seminars, conferences, etc. attended):

Professional Reference:


By signing below, I certify that I am employed as a full-time fundraising professional or spend at least fifty percent of my time fundraising for my employer. I understand that only one individual from my local organization can be selected for this scholarship. I also understand that if I receive a scholarship, I will be asked to make a report to the AFP Memphis chapter following the conference.

Applicant’s Signature:


Mail or email application to: Carolyn Dickens ▪ University of Memphis College of Arts and Sciences ▪ Scates Hall ▪ Memphis, TN 38152 ▪


Nonprofit Prophet

Ten Star Chapter

Save the Date! AFP Memphis will offer the CFRE Review Course on August 9-10 at the University Center on the campus of the University of Memphis. The cost will be $390 for AFP members and $490 for nonmembers. The AFP CFRE Review Course offers development professionals an opportunity to review the main components of a complete fundraising program. It is a two-day, intensive program designed to provide an overview of skills, techniques and program components based on fundraising experience at the five-year level. Full participation in the AFP CFRE Review Course is applicable for 13.75 points of CFRE continuing education credit towards initial or recertification. Registration for the course will open soon! For more information, please contact Alisa Smallwood, CFRE at


It Makes Sense to Give to AFP Foundation for Philanthropy Fundraisers do more than just raise money—we make positive change happen! Without fundraising, donors and charities wouldn’t be able to transform communities and improve the quality of life for everyone. Fundraising increases the capacity of nonprofit organizations to create impact, and the AFP Foundation for Philanthropy is proud to play an important role in that process. Through education, training, ethical practices, research, networking, collaboration and community building, we help fundraisers raise more money to increase their organizations’ capacity. Since our formation in 1960, AFP has helped fundraisers generate more than $1 trillion in gifts and donations, and AFP members raise more than $100 billion every year for charitable causes around the world.

               AFP  Foundation  for  Philanthropy   2013  Every  Member  Campaign  Gift/Pledge  Form     Name      

AFP  ID      







Business Phone      

Business  Fax    



Home Phone    

Chapter to  be  credited    

Memphis, TN   Chapter  



Return completed  pledge  form  to  AFP  Foundation,  4300  Wilson  Boulevard,  Suite  300,  Arlington,  VA  22203-­‐4168  or  fax  it  to  703-­‐683-­‐0735  

*TO ENSURE THE MEMPHIS CHAPTER RECEIVES PROPER CREDIT, PLEASE RETURN FORM (& CHECK IF APPLICABLE) TO P.O. BOX 17132 / MEMPHIS, TN / 38187-0132   I  would  like  to  support  AFP  Foundation  for  Philanthropy’s  Every  Member  Campaign  with  a    


Gift  of  $    


Through  my  check  made  payable  to  AFP  Foundation  for  Philanthropy    Through  my  credit  card  (VISA,  MasterCard,  Discover,  or  American  Express)  

Card  number       Signature      

Expiration  Date  _____/_____  Security  Code_______  

___ Date    



Pledge  of  $     ____  to  be  paid  in        payments  of  $  ______    to  be  paid  by  12/31/13.     (The  minimum  suggested  pledge  and  payment  amount  is  $50)      Please  charge  my  payments  directly  to  my  credit  card  (VISA,  MasterCard,  Discover,  or  American  Express)  according  to  my             payment  schedule:     Payment  1      $        Date         Payment  3      $        Date     _____   Payment  2      $    


Payment 4      $    



Card  number                Expiration  Date  _____/_____  Security  Code_______     Signature                 ___  Date                Please  send  me  reminders  for  my  pledge  during  the  months  circled  below.     February      March          April          May        June        July        August        September        October        November        December    

Thank  you  for  supporting  AFP  Foundation  for  Philanthropy.  Gifts  to  the  Foundation  are  tax-­‐deductible  to  the  fullest  extent  of  the  law   as  no  goods  or  services  are  provided  in  consideration  of  a  gift.  Under  the  direction  of  the  Board  of  Directors,  the  AFP  Foundation  retains  complete     control  over  the  use  and  distribution  of  donated  funds  in  furtherance  of  its  mission.  Please  contact  us  at  800-­‐666-­‐3863  with  any  questions.

Interested in helping plan the Crystal Awards Luncheon? Join the planning committee! Email Joel Ashner at

NEW AFP Membership Types

We are excited that AFP has announced three new membership types. We believe that these changes will provide greater opportunity for Memphis area professionals to join AFP, experience the many benefits of membership in AFP and save while doing so. For more information, visit the AFP national website at and click on the top left tab, Join AFP. Young Professional Membership Open to individuals, 30 years old or younger, who hold some degree of responsibility directly for fundraising, are compensated for their services and are employed, or have been employed by an organization that provides benefits to society. Membership fee is $75.00 and includes chapter dues. AFP Nonprofit Organizational Membership – Small Organizations Open to nonprofit organizations who can answer yes to all the following criteria: 1. An operating budget of less than $1,000,000, 2. A fundraising department with less than two (2) Full time equivalent (FTE) staff, 3. Individually incorporated or otherwise organized as a separate entity in the laws of the specific country; and 4. Not affiliated with a larger institution supporting their operations. The organization will designate one fundraising professional to receive the benefits offered in this membership category. The membership may be transferred to another individual if the original member leaves the organization. Limit one membership per organization. The $150.00 includes chapter dues. AFP Nonprofit Organizational Membership – Large Organizations AFP’s Nonprofit Organizational Memberships will provide long-term value, promote philanthropy and charitable giving and bring public recognition of an organization’s commitment to foster ethical standards and professionalism in fundraising. To be eligible for the large organization discounted membership rates, an organization needs eight (8) or more fundraising professionals. For more information about how a large organization can qualify and experience reduced membership costs, please talk directly with Jennifer Watkins, AFP Membership Representative at or 800-666-3863 to learn how this membership type applies directly to your organization.

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