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Project Proposal


Final Design Style. Based on the group project, include the final design style you will use in the campaign. My project is a CD Release party for a Rock band named, I am Spartacus. After reading through my groups posts I feel that I could use a couple of styles Comic & Fantasy would be the strongest styles to go with and play up the Gladiatorial Action and legends that fall in with the culture. Rock music can play with the edgy harshness that comes along with the violence in Gladiator games. I will work down the line of Fantasy style as there is a lot of mythology and lore in Gladiator games. This is what the band wants to focus on is the Gladiator and the grittiness of them. Frank Miller is a good source of inspiration for this. Inspiration, Research and Resources Spartacus Blood and Sand http://www.starz.com/originals/Spartacus

Frank Miller

http://photobucket.com/images/300/

Inspiration


Personal Photos

Inspiration


Logo and Headings

DALEK Body

Helvetica

COLOR PALLETTE/Fonts


Three Concepts Based upon discussions with the client we want to portray the aftermath of a gladiator battle. Spartacus was one of the most victorious fighters in the arena. He was fearless and not afraid of death. The band being fearless and headstrong want to show that. I will pull in items of the fights helmets, weapons and shields. Everything falls upon the sand and blood is always involved, these will be included a lot through out. Part of the vision expressed to me was the felling from the movie 300’s posters and advertisements. Looking into Frank Miller’s body of work, the creator of 300, shows gritty, bloody and uncensored violence.

Rock music is loud, gritty and in your face. Play up the main elements portray noise in the graphics. Grittiness is easily portrayed in rough edges and flow that through into the fonts. Graphic scenes with smart usage of rough fonts will play up the gritty, in you face elements.

Play up the beautified glory of Gladiators. Use elements of victorious fighters being cheered by the masses.

Concepts


Sketches


LOGO


FALL LEGEND NO MERCY RISE UP SAVE ME DEATH OF A GOD SURRENDER

The CD case is inspired by the Gladiator. The Gladius and helmet are the most recognizable symbols from the blood sport. The background is parchment, it also hints towards sand. The game was violent and bloody hence the blood spatter. The theme of the cover carries through out the packaging and other components of the campaign.

CD Comp


FALL

I never spend much time in school but I taught ladies plenty. It's true I hire my body out for pay, hey hey. I've gotten burned over Cheryl Tiegs, blown up for Raquel Welch. But when I end up in the hay it's only hay, hey hey. I might jump an open drawbridge, or Tarzan from a vine. 'Cause I'm the unknown stuntman that makes Eastwood look so fine. Thunder, thunder, thundercats, Ho! Thundercats are on the move, Thundercats are loose. Feel the magic, hear the roar, Thundercats are loose. Thunder, thunder, thunder, Thundercats! Thunder, thunder, thunder, Thundercats! Thunder, thunder, thunder, Thundercats! Thunder, thunder, thunder, Thundercats! Thundercats!

LEGEND Top Cat! The most effectual Top Cat! Who's intellectual close friends get to call him T.C., providing it's with dignity. Top Cat! The indisputable leader of the gang. He's the boss, he's a pip, he's the championship. He's the most tip top, Top Cat. 80 days around the world, we'll find a pot of gold just sitting where the rainbow's ending. Time - we'll fight against the time, and we'll fly on the white wings of the wind. 80 days around the world, no we won't say a word before the ship is really back. Round, round, all around the world. Round, all around the world. Round, all around the world. Round, all around the world.

Top Cat! The most effectual Top Cat! Who's intellectual close friends get to call him T.C., providing it's with dignity. Top Cat! The indisputable leader of the gang. He's the boss, he's a pip, he's the championship. He's the most tip top, Top Cat.

NO MERCY I never spend much time in school but I taught ladies plenty. It's true I hire my body out for pay, hey hey. I've gotten burned over Cheryl Tiegs, blown up for Raquel Welch. But when I end up in the hay it's only hay, hey hey. I might jump an open drawbridge, or Tarzan from a vine. 'Cause I'm the unknown stuntman that makes Eastwood look so fine. Thunder, thunder, thundercats, Ho! Thundercats are on the move, Thundercats are loose. Feel the magic, hear the roar, Thundercats are loose. Thunder, thunder, thunder, Thundercats! Thunder, thunder, thunder, Thundercats! Thunder, thunder, thunder, Thundercats! Thunder, thunder, thunder, Thundercats! Thundercats!

RISE UP

80 days around the world, we'll find a pot of gold just sitting where the rainbow's ending. Time - we'll fight against the time, and we'll fly on the white wings of the wind. 80 days around the world, no we won't say a word before the ship is really back. Round, round, all around the world. Round, all around the world. Round, all around the world. Round, all around the world.

CD book


CD Release Party P l e a s e v i s i t www.iamspartacusrock.com f o r m o r e d e t a i l s

Poster comp

The Poster uses some Greek elements across the top. The main focus is upon the logo and event information.


FRONT

Back The T-shirt uses assymettrical design and the clood spatter carries your eye to the logo on the front and the helmet on the back.

T-Shirt


Web Comp

The web site features a welcome sign and the helmet of a fallen Gladiator. The theme of the site carries through from the other items and keeps the consistency. The active page is highlighted in blood. The main title bar will be a flash animation that advertises the release party.


Web Comp


Web Comp


Mr. Peterson,     We  are  pleased  to  tell  you  that  we  accept  your  proposal  for  our  CD  Release   party.  The  concepts  that  you  presented  us  are  directly  in  line  with  our  vision.  To   confirm  you  will  deliver  the  following:   -­‐ Compact  Disc  to  include  cover  art,  booklet,  and  back  label   -­‐ A  Web  site  mock  up  to  be  coded  by  an  outside  source   -­‐ T-­‐shirt  design  and  printed   -­‐ Advertisement  poster  for  the  CD  party     All  items  will  be  delivered  the  week  before  the  Release  party.         Thank  You   I  AM  SPARTACUS        

Concept  

VCD468 Final