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January 2012 Playground Photo of the Month This month's Playground Photo of the Month recipient is Playground of the Henneberger Construction.

Letter From The Chair Welcome 2012! Let's hope as the new year begins our business will prosper and grow in 2012 Our most recent playground construction school received many high marks for its content and presentation. If you have never looked into attending I encourage you to do so. It is a great way to learn some new tricks and share some good ideas with fellow playground installers. We are also working on expanding the curriculum so please look for our new content and how it may help you in your business. As we proceed in 2012, the NPCAI continues to pursue ways to improve our member benefits. To that end, please send any and all feedback to myself or other board members so that we may consider it. As always, we welcome anyone's interest in joining our board in order to help our mission as playground contractors. Thank You!

Arcadia Park, Dallas. City of Dallas Park Department. JBI Partners, Landscape Architects. Landscape Structures equipment. Henneberger Construction, general contractor and playground installer. If you are interested in submitting your playground for consideration please e-mail us at If your photo is selected for the any month in 2012, we will have it published and your will receive recognition for your work and a gift from us, for your participation. Digital Specifications: High Resolution PDF files are preferred. Delivery: Files will be accepted via email. color images

Post Office Box 2364 Salt Lake City, Utah 84110-2364 P: 888-908-9519 Fax: 801-355-2788 E-mail:

NPCAI Chair James Charles Snider. Snider & Associates, Inc. P: 440‐877‐9151 E‐mail:

Why Wait? Log onto our website, browse our up to date Qualified contractors listings, and register for the Playground Construction School. Or call today to receive a NPCAI Buyers Guide. Either way you choose, we’re here with the same friendly, knowledgeable staff. Check us out at

So wait no longer we are here for you

January 2012


NPCAI Board of Trustees

Marketing 101 Tips for Small Contractors

CHAIR 2012‐2014 Public Relations Committee Chair James Charles Snider. Snider & Associates, Inc. 10139 Royalton Road Ste # H North Royalton, OH 44133 P: 440‐877‐9151 F: 440‐877‐9159 C: 440‐343‐6420 E‐mail:

Little things you can do to get big results

PAST CHAIR 2010‐2012 Playground Construction School Chair & Membership Committee Chair Roger Davis Playground Safety Services. Inc. Po Box 2729 Shelby, NC 28152 P: 704‐487‐7774 F: 704‐480‐7775 E‐mail:

TREASURER 2012-2014 Dr. Joe Deutsch, CPSI Imagination Play, Inc. PO Box 452 Moorhead, MN 56561‐0452 P: 888‐788‐9504 F: 888‐788‐9546 C: 701‐799‐4923 E‐mail:

SECRETARY Tom Peeples Peeples Playground Safety Consulting, LLC. Po Box 745657 Arvada, CO 80006 ‐5657 P: 720‐351‐7309 F: 303‐421‐6675 E‐mail:

Sometimes it’s the little things that make the difference. For the contractor, the little things can be the deciding factor between marketing (and sales) success. Let’s take a look at a few things you can (and should) do to improve customer perception and get more work. The key differentiator for the contractor is professionalism. You need to embrace professionalism in all that you do. The little things, like keeping a tidy jobsite, showing up when you say you will (or calling to say you won’t) will make a big difference in the long run. This runs true to your marketing efforts. If you seem professional, you will be treated as a professional. Get a good, consistent logo and use it on everything. Put it on your truck (that could be your best advertisement), project signs, shirts, estimates, invoices, everything. Be sure it works in both color and black and white. Set a standard for company vehicles - white vehicles with the logo painted on the door. You might even want to number them (even if you’ve only got two) but use high numbers. Vehicles are some of the best advertising for all contractors. There are some truck painting schemes here, but remember you don’t have to make the truck look like a Nascar racer. Use project signs in front of every job you do, even if it’s only a single day job. And since you’ve got a sign up, you’ll also need to be sure you run a clean jobsite. No one wants to drive by a mess and think that could be my house. Personal appearance counts give the crew teeshirts with the logo on them, or better yet, golf shirts. A uniform program makes them look professional and helps the overall perception of your business. Identify you points of strength ask people how they heard about you and keep scrupulous track of how you get your jobs. This will help you identify what is working for you so that you can do more similar types of marketing. If you get work from an online directory, or from the phone book, or from an ad in a local paper, if it works, keep doing it, and consider enhancing it. Also, assess the competition why did you get the job and they did not. What are their strengths and weaknesses? Testimonials and referrals ask for testimonials, in writing, and also ask if they can refer you to friends and family who might need your services. It costs you nothing and its great way to get new jobs. Customer Service call the customer and ask if everything was satisfactory. They might also have more work, or may have thought of another referral. At the very least, you will stick out as someone that actually cares about his work. If there were problems, try to fix them (note the word you can’t make everyone happy, but the effort counts). Advertise set aside money for advertising, and experiment find advertising that works and stick with it. Always set aside some money to try new and different means of getting your message out to the masses (or better yet, your target customers).


January 2012 NPCAI Board of Trustees

Travel Policy - FYI - One Company’s Opinion

TRUSTEE Nominations Committee Chair Jeff Barber, CPSI Playground Specialist, Inc. 17352 N. Seton Avenue Emmitsburg, MD 21727 Office: 301‐447‐1890 P: 800‐385‐0075 C: 301‐748‐3056 F: 301‐447‐3556 E‐mail: 

FLSA Work Hours Travel Time – Question Is Travel Time Compensable Pay for All Employees? DOL Web Information on This Topic Time spent traveling during normal work hours is considered compensable work time. Time spent in home-to-work travel by an employee in an employer-provided vehicle, or in activities performed by an employee that are incidental to the use of the vehicle for commuting, generally is not "hours worked" and, therefore, does not have to be paid. This provision applies only if the travel is within the normal commuting area for the employer's business and the use of the vehicle is subject to an agreement between the employer and the employee or the employee's representative.

TRUSTEE Tom Norquist GameTime 150 PlayCore Drive Fort Payne, AL 35968 P: 256‐845‐5610 F: 256‐845‐9361

TRUSTEE Research & Development Committee Chair Marylou Iverson Iverson & Assoc. P.O. Box 1387 Kingston, WA 98346 P: 360‐297‐8887 C: 360‐908‐3479 F: 360‐297‐8220 E‐mail:

Exemptions: For example, the FLSA does not require: 1. 2. 3. 4.

Vacation, holiday, severance, or sick pay. Meal or rest periods, holidays off, or vacations. Premium pay for weekend or holiday work. Pay raises or fringe benefits; or A discharge notice, reason for discharge, or immediate payment of final wages to terminated employees.

The FLSA does not provide wage payment or collection procedures for an employee’s usual or promised wages or commissions in excess of those required by the FLSA. However, some States do have laws under which such claims (sometimes including fringe benefits) may be filed. Also, the FLSA does not limit the number of hours in a day or days in a week an employee may be required or scheduled to work, including overtime hours, if the employee is at least 16 years old. The above matters are for reaching agreement between the employer and the employees or their authorized representatives. KEY NOTE: Recordkeeping

NPCAI Office Sylvia Salazar, Executive Director. PO Box 2364 Salt Lake City, UT 84110 1‐888‐908‐ 9519 F: 801‐355‐2788 npca@playground‐ www.playground‐ sylvias@playground‐

The FLSA requires employers to keep records on wages, hours, and other items, as specified in DOL recordkeeping regulations. Most of the information is of the kind generally maintained by employers in ordinary business practice and in compliance with other laws and regulations. The records do not have to be kept in any particular form and time clocks need not be used. With respect to an employee subject to the minimum wage provisions or both the minimum wage and overtime pay provisions, the following records must be kept: 1. 2. 3. 4. 5. 6. 7. 8. 9.

Personal information, including employee’s name, home address, occupation, sex, and birth date if under 19 years of age. Hour and day when workweek begins. Total hours worked each workday and each workweek. Total daily or weekly straight-time earnings. Regular hourly pay rate for any week when overtime is worked. Total overtime pay for the workweek. Deductions from or additions to wages. Total wages paid each pay period. Date of payment and pay period covered.

January 2012 Benefits Available to Members! Making us

Feature Travel Policy - FYI (con’t) required for homeworkers, for employees working under uncommon pay arrangements, for employees to whom lodging or other facilities are furnished, and for employees receiving remedial education. 785.41 Work performed while traveling. Any work which an employee is required to perform while traveling must, of course, be counted as hours worked. An employee who drives a truck, bus, automobile, boat or airplane, or an employee who is required to ride therein as an assistant or helper, is working while riding, except during bona fide meal periods or when he is permitted to sleep in adequate facilities furnished by the employer.

The NPCAI offers many benefits to its members. Such benefits include

• NPCAI embossed membership certificate.

• NPCAI membership card • A monthly E-zine • Free Listing on the Online Directory

• • • • • • •

Free Website Listing RFP Listing Playground Wiki Free Access to over 200 forms. Aflac Discount Program Imprint Plus Name Tags General Liability Insurance Program

• Free copy of the Playground Magazine.

• Free Classifieds • Your company information is given out to any interested individual seeking your services

• $100 savings on the Playground Construction School.

• Errors & Omissions Insurance Coverage

• Annual NPCAI Social Event • Sponsorship Opportunities • Qualified Contractor Credentials. Most Important NPCAI will support you every step of the way.

In recording working time under the Act, insubstantial or insignificant periods of time beyond the scheduled working hours, which cannot as a practical administrative matter be precisely recorded for payroll purposes, may be disregarded. The courts have held that such trifles are de minimis. ( Anderson v. Mt. Clemens Pottery Co., 328 U.S. 680 (1946)) This rule applies only where there are uncertain and indefinite periods of time involved of a few seconds or minutes duration, and where the failure to count such time is due to considerations justified by industrial realities. An employer may not arbitrarily fail to count as hours worked any part, however small, of the employee's fixed or regular working time or practically ascertainable period of time he is regularly required to spend on duties assigned to him. See Glenn L. Martin Nebraska Co. v. Culkin, 197 F. 2d 981, 987 (C.A. 8, 1952), cert. denied, 344 U.S. 866 (1952), rehearing denied, 344 U.S. 888 (1952), holding that working time amounting to $1 of additional compensation a week is “not a trivial matter to a workingman,” and was not de minimis; Addison v. Huron Stevedoring Corp., 204 F. 2d 88, 95 (C.A. 2, 1953), cert. denied 346 U.S. 877, holding that “To disregard workweeks for which less than a dollar is due will produce capricious and unfair results.” Hawkins v. E. I. du Pont de Nemours & Co., 12 W.H. Cases 448, 27 Labor Cases, para. 69,094 (E.D. Va., 1955), holding that 10 minutes a day is not de minimis. Travel Resulting from an event which could not be administratively scheduled or controlled is not necessarily compensable time. An event that cannot be administratively scheduled or controlled implies immediate official necessity for travel. If it is discretionary when the employee begins travel, not including the minimum necessary time to make travel arrangements, the notion of immediate necessity which is implied by an event that could not be scheduled or controlled is lacking and the intent of the law as defined by the General Accounting Office is not satisfied. Therefore, time spent in such travel would not be compensable for overtime purposes Bottom Line: * Drivers who both load and/or unload and then Drive the Truck are required to be Compensated at 1.5 Times Regular Pay for Hours Over 40 within a 7 Day – 168 Hour Work Week. * Employees who do not load and/or unload the Truck and Do Not Drive the Truck ARE NOT entitled Travel Pay Both Ways. Travel to the Job is usually considered Work Time – Travel Home Is Not Considered Work Time. However, Playground Installations “could” be considered an Event that cannot be Administratively Scheduled or Controlled. The Key Word Here is “Controlled” as there are so many variables such as Travel Time, Materials Shortages, Customers not showing up on time, etc. With that said, the Employer and Employees have a few options: 1.

To relinquish the Administrative Control of the Project and turn that over to the workers who are compensated a Set Wage for completion of the job with No Minimum or Maximum Time Allotments. Thus No Bonus for Early Completion and No Penalty for Not Meeting Deadline as No Deadline Has Been Set.

January 2012


CPSI Course Calendar

Travel Policy - FYI (con’t)

February 6-8, 202 Dearborn, MI 517-485-9888


Employer can retain Administrative Scheduling of Job but Relinquish Control to the workers who are compensated a Set Wage for completion of the job with or without Minimum or Maximum Time Allotments. Thus No Bonus for Early Completion or Penalty for Lack of Timely Completion. 2nd Option: Bonus Could Be Paid for Early Satisfactory Compliant Job Completion.

3. a.

What you want to avoid Employer can set an unrealistic Time Completion in order to avoid the FLSA Overtime Rule – This Employer won’t last long Employee can drag job out in order to gain overtime hours – This Employee won’t last long or Employer and Employee can reach an Equitable Agreement on Compensation and Build a Trusting Lasting Relationship That Is Equally Beneficial to Both Parties.


February 8-10, 2012 Wagoner, OK 972-744-4303


February 27-29, 202 The Woodlands, TX 512-267-5550

Here’s Wishing You a SAFE and HAPPY New Year 2012!

March 7-9, 2012 Shawnee, KS 785-235-6533 March 14-16, 2012 Bellevue, WA 360-459-9396 March 20-22, 2012 St. Charles, MO 573-636-2828 March 20-22, 2012 Long Beach, CA 916-665-2777 March 26-28, 2012 Phoenix, AZ 602-335-1962 April 10-12, 2012 Bismarck, ND 701-355-1962 April 11-12, 2012 Saint Paul, MN 763-571-1305 April 17-19, 2012 Columbus, OH 614-794-9190 April 17-19, 2012 Chicago Area, IL 708-588-2287 For more information contact NRPA at

Roger Davis – CPSI President – Playground Safety Services, Inc.

With a Special Thanks to: A Guide to OSHA for Small Businesses in North Carolina N.C. Department of Labor Division of Occupational Safety and Health Used with Permission 1/5/2012 www.

Updated on Value of Play! Plan to attend the 2012 Conference on the Value of Play: Multi-Generational Actions and Strategies! February 26-29, 2012 Clemson University, South Carolina Join us in beautiful upstate South Carolina to discuss play in all of its forms, and for people of all ages. What you’ll take away from the conference:

• • • •

New research from leading academics in the field. Information on why play is such a crucial part of our life at every age. Actions and strategies to help incorporate play into our daily lives — regardless of our ages. New connections with others focused on increasing awareness of the value of play.

If you have not already officially joined the coalition, we encourage you to do so as this will qualify you for a discounted rate for conference registration. Remember, there is no cost to join the coalition — it only requires your commitment to spread the word about the value of play. If you are interested in becoming involved, or like more information, please contact Fran P. Mainella at or visit us at

January 2012


International Contractors Association By, Tom Norquist, IPEMA Secretary & Communications Committee Chair

Navigating the new realities of ADA Standards: “The Checklist for Access” for Public Play Areas Many kids are looking longingly outside at what may be snow covered roads and front yards right now – eagerly anticipating the spring and summer play season when they can be outside as much as possible, enjoying their neighborhood playground. While these kids are daydreaming of play, industry professionals are working hard to make changes based on the March 15 mandatory compliance deadline for the 2010 Americans with Disabilities Act Standards for newly constructed and altered play areas. This deadline has been years in the works, and in fact the standards are referred to as the 2010 standards, because that’s when they were first began to go into effect. But this coming March – the 15th exactly – is the date by which all new playground construction and alterations to existing playgrounds MUST be compliant with the standards. Understanding the Standards Because many communities and playground owners may not understand the details of the standards and what they mean for new or existing public play facilities, the International Play Equipment Manufacturers Association (IPEMA) – the industry’s membership association that provides third-party validation and certification for playground equipment and surfacing safety standards – has compiled a toolkit designed to help those in charge of public play facilities with compliance. The “Checklist for Access” summarizes 12 key steps to compliance with the standards. This checklist, along with a fact sheet, FAQs and an “Ask the Expert” function, are all available on IPEMA’s Voice of Play website, found at Other online resources are listed at the conclusion of the article. IPEMA’s Checklist for Access This checklist provided by IPEMA is intended to help owners of public play area’s understand how to use the Department of Justice’s 2010 Standards for Accessible Design. NOTE: Newly constructed and altered play areas MUST comply with the 2010 Standards for Accessible Design (includes the play area guidelines) on or after March 15, 2012. Summary of Important Dates: New Construction & Alternations

DATE September 15, 2012 – March 15, 2012 On or after March 15, 2012

APPLICABLE STANDARDS Title II: 1991 Standards, UFAS, or 2010 Standards Title III: 1991 Standards or 2010 Standards 2010 Standards

Program Accessibility



September 15, 2012‐March 15, 2012

1991 Standards, UFAS, or 1021 Standards

On or after March 15, 2012

2012 Standards

Requirements and Key Considerations for Existing Playgrounds  Unless undertaking alterations, existing play areas are not required to meet the 2010 Standards by March 15, 2012.  Guidance is provided below.      March 15, 2012 is the Department of Justice’s compliance date for all entities covered by Title II and Title III must begin  using the new (2010) accessibility standards. This means all new construction and alterations to existing facilities  should begin utilizing these standards. It is important to understand that playgrounds built prior to March 15, 2012 are  subject to review if they are undergoing alteration, if physical barriers exist or if communication barriers exist to the  program, good, service, or activity offered at the facility. The new Department of Justice’s 2010 Standards for Accessible Design trigger access if you are building a new play‐ ground or making an alteration to an existing playground. In both cases, owners need to provide a primary means of 

January 2012


However, IPEMA strongly recommends that even playground owner/operators who are NOT planning any updates or new construction review their access – with the following considerations in mind. Conduct a complete audit of existing facilities and creating a realistic transition plan to remove all physical and communication barriers to programs, services and activities for people with disabilities. Public Playground Accessibility Checklist 1.

Public Playgrounds must have an accessible route to the play area at least 60” wide, maximum running slope of 1:20 and maximum cross slope of 1:50. The route to the play area is an accessible route. Minimum width is 36” and the maximum slope is 1:12. Any running slope over 1:20 or 5% is treated as a ramp with handrails and landings. 2. Within the play area, the safety surfacing must comply with ASTM F 1292-99 or -04 Standard Specification for Impact Attenuation of Surface Systems Under and Around Playground Equipment when located within the use zone for proper impact attenuation. All accessible routes within the play area, clear floor or ground spaces at play components required to be accessible and turning spaces must comply with ASTM 1951-99 Standard Specification for Determination of Accessibility of Surface Systems Under and Around Playground Equipment . 3. Within the play area, the accessible route must be at least 60” wide, with a maximum running slope of 1:16, a maximum cross slope of 1:48 and a minimum of 80” overhead clearance. For small play areas of less than 1000 square feet in total size, the accessible route must be at least 44” wide, with a maximum running slope of 1:16, a maximum cross slope of 1:48 and a minimum of 80” overhead clearance. 4. Composite play structures that include a transfer system as a means of access must meet the following criteria: • Transfer platform height must be between 11-18” with clear minimum width of 24” and depth of 14” • Transfer steps are maximum of 8” high and include handholds to aid movement. • Minimum 30” by 48” transfer space must be provided adjacent to the transfer platform. The 48” long minimum dimension of the transfer space shall be centered on and parallel to the 24” long minimum side of the transfer platform. The side of the transfer platform serving the transfer space shall be unobstructed. 5. Composite play structures that include ramps that connect elevated play components as a means of access must meet the following criteria: • Elevated ramps must be at least 36” wide, maximum running slope of 1:12 and maximum length of 144”(12inches) before providing a landing. • Elevated ramps must include handrails on both sides meeting hand-gripping criteria and with a height between 20 -28”. Elevated ramps with handrails, barriers beyond the ramp edge and barriers not extending within 1” of the ramp surface must have edge curbing at least 2” high for the entire ramp length. No handrail extensions are required. • When elevated ramps change in direction, a 60”x 60”minimum level landing must be provided at both the top and the bottom of each run. 6. Elevated ramps and accessible platforms attached at ramp levels shall have no openings on surface greater than 1/2” and vertical change in level less than 1/4” or up to 1/2” with a 2:1 beveled edge. 7. Openings on elevated ramp accessible platforms for access/egress play opportunities must be narrowed to 15” or less. (a safety requirement?) 8. Advisory Reach ranges for accessible manipulative and interactive sensory and communicative components must have reach range heights between 18-44” for 5-12 year old user age group and 20-36” for 2-5 year old user age group. 9. Ground level upper body equipment intended for use by a person using a mobility device must be less than 48” above protective surfacing. 10. Ground level play tables and components must have a minimum vertical knee clearance of at least 24” high, a minimum depth of at least 17” deep and a minimum width of at least 30”. The maximum top of playing surface shall not exceed 31”. 11. Composite play structures must have elevated accessible routes by ramp and or transfer systems to connect at least 50% of the elevated play components. Large composite play structures with more than 20 elevated play components must have at least 25% of the elevated play components connected by elevated ramps. 12. Play areas must have the minimum number of accessible play components and types on the accessible routes per the following criteria: Remember it is one of each type at ground level and 50% elevated that must be accessible. The trigger to use the table is for Additional Number and Types. Where elevated play components are provided, ground level play components shall be provided in accordance with Table and shall comply with 1008.4. EXCEPTION: If at least 50 percent of the elevated play components are connected by a ramp and at least 3 of the elevated play components connected by the ramp are different types of play components, the play area shall not be required to comply with F240.2.1.2.

January 2012 Additional Resources


January 2012


Aquatic Play Feature™ Price: $50.00 Play it Safe! Get Aquatic Play Feature Training.

NPCAI members are encouraged to participate in the National Recreation and Parks Association Congress & Exposition This year’s event will be October 16-18, 2012

Anaheim, California

NPCAI Calendar of Events

Achieve the professional advantage. Learn how to manage the unique challenges of operating pools with aquatic play features, whether they are large or small. This online course helps you protect yourself and the public by increasing your knowledge on how to manage the risk factors associated with operating these special features. In a short period of time, you can work your way through this interactive online course and earn a record of completion. The course includes narration, images, video, quizzes and a copy of the NSPF® Aquatic Play Feature™ Handbook. Sign up for the course by Friday, December 9 to receive a FREE copy of the ASTM F-2461 Standard Practice for Manufacture, Construction, Operation, and Maintenance of Aquatic Play Equipment ($46.00 value). The Aquatic Play Feature™ provides a professional training course for any facility that has an aquatic play feature, large or small. People who operate and manage these innovative recreational features will appreciate this training course. The course covers topics including:

March 21-23, 2012 Dallas, TX Playground Construction School October 16-18, 2012 NRPA Congress & Exposition Anaheim Convention Center Anaheim, CA

• • • • • • • • • • •

How to deal with cloudy water Excessively high make-up water bills High sanitizer/oxidizer consumption Very short filter runs Maintaining automated control systems Management of water and of water chemistry Chlorine and chemical addition issues Filtration and circulation concerns Play feature operational considerations Usage of chloramines and stabilizers A copy of the Aquatic Play Feature™ Handbook is provided when you register for the course.

For more information visit us at

Tool Box Tip: MARKETING October 17, 2012 NPCAI Social Event Anaheim, CA


If you are a contractor today you need to have a serious advertising budget…or do you? I talk a lot about being online engaging prospects on membership, and services like Twitter, Facebook and LinkedIn to answer presales questions, general installation, issues, marketing the association, opportunities and generally get the message out about you and your business. It that easy so try it out.

January 2012 Random Funny Playground Picture

WARNING: This month's Random Funny Playground Picture recipient is

If you are interested in submitting your playground for consideration please e-mail us at npca@playground If your photo is selected for the any month in 2011, we will have it published and your will receive recognition for your work and a gift from us, for your participation. Digital Specifications: High Resolution PDF files are preferred. Delivery: Files will be accepted via email UNLESS they are over 6 MB. Formats: Grayscale / CMYK color images must be TIFF, .PDF, or .EPS format. 400 dpi or higher.

Feature Why Spend your Marketing Dollars with NPCAI! In North America spends between $450-500 million on products and services for playground equipment. Surfacing and installation of playground equipment is nearly $100 million industry in North America. Most of our members are playground Contractors with an interest in:

• • • • • • • •

Playground Equipment/Components Insurance Options Playground equipment distribution opportunities Construction equipment sales and rentals Technology resources Playground Safety Services Shade Structures Safety Surfacing

By advertising in our annual online publication, NPCAI Member’s Directory & Buyers Guide Electronic Newsletter and NPCAI website, which is read by all of our members, related industry leaders, Parks and Recreation Directors, City Planners, Architects, Board of Education, and is the leading resource for the playground professionals. We are committed to increasing the value of this essential tool by offering additional information that is relevant to the professionals we serve. With the internet continually evolving as an important way for Playground Associates and Playground Buyers to gather services and/or product information to assist them with their jobs or projects, the time is perfect for you to reach that specific market with a banner advertising. Last year alone we had 3,313,812 hits on our website, that is sure enough to impress you to consider us for your advertising needs.


Join us on these social networks I am sure you will recognize the advertising opportunity this resource offers your business. Member feedback has encouraged us to reach out to organizations not directly related to the playground industry but essential to our professionals’ business needs. Please do not hesitate to contact the NPCAI directly, to find out more about this rapidly expanding industry. Or, you can ensure the presence of your valuable company information in our next issue by contacting us. We can send you a copy of our current media kit.

January 2012


Playground Events January 18 - 20, 2012 Indiana Park and Recreation Association Annual Conference Location: Michigan City, IN January 22 - 25, 2012 Alabama Recreation and Park Association 65th Annual Conference Location: Auburn, AL January 24 –27, 2012 Kansas Recreation and Park Association Conference and Trade Show Location: Topeka, KS January 26 - 28, 2012 IAPD/IPRA Annual Conference Location: Chicago, IL January 29 - 31, 2012 Louisiana Recreation and Park Association Annual Conference Location: Lake Charles, LA

New & Renewed Members!

CWA Announces 2012 Climbing Wall Summit Call for Proposals CWA has opened the Call for Proposals for content at the 2012 Climbing Wall Summit. Selection will be competitive this year and begins in mid-January. Apply soon! The Call for Proposals page contains relevant details about presentation proposal forms in both MS Word and PDF formats. The 2012 Summit will feature three types of content: Pre-Conference Workshops provide in-depth, interactive training in given areas of climbing wall operation via half, full, and two-day blocks; 2. Concurrent Sessions cover topics from climbing wall operations and administration to risk management and current issues to programming and marketing in 75-minute chunks; 3. Product Presentations help attendees stay abreast of relevant goods and services available, differentiate between offerings and meet vendors without missing any educational sessions. Do you have experience worth sharing, know a leader in these fields, or have a topic you'd like to see covered? Attendees have asked us to recruit experts in these topics:


• • • • • • • • • •

Human Resources, Staffing, Workplace Safety Marketing, Sales, Membership Partnerships between facilities Care of Minors Growing participation + new climbers Accounting, cash flow, budgeting Data Management Safety + Emergency Response Programming, Competitions, Teams, Training Climbing Walls in multi-purpose facilities

About the Climbing Wall Summit The Climbing Wall Summit is the climbing industry's only professional development conference. The Climbing Wall Association will host the 6th annual Summit May 17th-20th, 2012 on the University of Colorado campus in Boulder, Colorado. Join more than 300 leaders, faculty, manufacturers, climbing wall owners, managers, and industry professionals for hands-on workshops, outstanding speakers, networking, innovation and sessions addressing a variety of relevant topics. Announcements about new pre-conference workshops, exhibitors, registration rates and deadlines will follow in coming weeks. CWA members always receive discounted Summit registration. The Climbing Wall Association is the voice of the industry and does the work no one else can do. Since 2003 the CWA has been protecting the industry from regulation, promoting sound risk management practices, and providing valuable benefits and services to the climbing community. Climbing Wall Association, Inc. 1460 Lee Hill Rd., Unit 7 Boulder, CO 80304 Phone: 720-838-8284 FAX: 720-528-8200 Email:

January 2012 Playground Links

Feature Marketing In Today’s World

ADA and ABA Accessibility Guidelines

If you are a Playground Contractor in today’s world then the first thing you need to do is a self-analysis of your Company. Make sure you:

Uniform Federal Accessibility Standards

Start with a KISS – Keep It Simple Stupid. You want your Marketing to be Effective so don’t over complicate it. If you’re marketing on the Web as we all do, you want to keep Visitors engaged. A Potential Customer on Your Website is looking for information, a product and/ or a service. You want to entertain them to keep them on your site but they need to see an educational value from what you have on your website. Today’s Customers “Want It Now” and if they don’t see what they are looking for right off the bat they move on. http://

Specifications for Playground Equipment for Public Use American Society of Testing and Materials (ASTM). Playground Safety Poster 4 Tips For A SAFE playground install and maintain a shockabsorbing surface. Playground Safety Checklist Kidd Safety needs you to be his playground safety buddy. Injuries & Deaths Involving Children under 2 Associated with Playgrounds Study Under Age 2 Associated with Playground Equipment Joyce McDonald Michael Greene inquiry from ASTM International. Handbook for Public Playground Safety English & Spanish Handbook for Public Playground Safety. CPSC created its playground safety guidelines as details on purchase, install, and maintain public playground equipment. Tips for Public Playground Safety Publication # 324 Each year over 200,000 hospital emergency rooms for playground equipment-related injuries occur.

When It Comes To Building Your Company, Make Sure You: Define Your Products or Services – You Don’t Have to be Everything to Everybody – Be The Best at What You Do! Identify Your Target Market – Know Who Your Customer Is and If They Have the Funds – Don’t Depend On Them Finding You! Know Your Competition – You Should Have Done This Already But Here You Have to Sharpen The Saw – Stay Updated with Who’s Doing What! Find a Niche – Some of the Best Companies I Know Either Do a Few Things Tremendously Well or Offer Turnkey Operations so Their Customers Have One Stop Shopping! BRAND - Develop Awareness Not Only To Your Customers of Who and What You Are – But Be Sure To Engrain This Within Your Own Organization. It Could Start With How The Phone Is Answered – Then Building Each Step of Your Mission Statement So That Your Customers Know and Feel That “YOU” Are Solving Their Problems and Meeting Their Needs! Build Credibility and Be Consistent – Sales ARE NOT About Sales – SALES Are About Relationships! – You Will Never Survive as a Bid Company! You Have to Have Those Customers That Keep Coming Back To You Because They Know You Will Get It Done! Don’t MBWA Be ABH – In Other Words – Don’t Manage By Wandering Around – Be Engaged – Get Your People Engaged – Always Be Helpful – That Is What Your Customers Are Looking For and That Also Happens To be What Makes or Breaks Your Employee Success! In closing, let me say this. The Whole Is Always Greater Than the Sum of It’s Parts. Being a Playground Contractor In Today’s World Means You Have to Have the Mind, the Means and the Methods. Then You Have to Organize Them, Apply Them and Follow Up On Them. It’s Not Easy and Nobody Ever said that Anything Worthwhile Would Be Easy! It’s Not and It Never Will Be! If I Can Leave You With One Simple Fundamental Tool That Is the Key to Not Only Marketing or Sales or Success – It’s the Key to Life! Learn To Listen – You Will Learn More From Listening Than You Will Ever Learn Always Doing the Talking! As Always, Be The Best Playground Contractor You Can Be! Roger Davis – CPSI President – Playground Safety Services, Inc. Tool Box Tip! If You Do What You’ve Always Done – You Will Get What You Always Got! Make Sure You’re Happy With It! If Not – The Time To Change Is Now! Become a NPCAI Qualified Contractor and Continue to Support The NPCAI!

January 2012

Member Advertisers

January 2012

Message from the Executive Director

Member Discount Programs

Happy New Year Members!

NPCAI General Liability & Errors and Omission Program

Another is year has approached us and once again the first coming of months will be slow, so these few months of the new year is a great time to review MARKETING!

The NPCAI Group Liability Insurance Plan and Errors & Omissions Insurance Coverage for Playground Safety Inspectors. Steve Carraway Cooper Insurance Services, Inc. PO Box 638, Lapel, IN 46051 (800) 252-3153 ~ NPCAI Worker's Compensation Program

Mille Wood Ascension Insurance Agency, Inc. 222 North Lafayette Street, Ste 11 Shelby, NC 28150-4450 (800) 482-3461 MWood@ASCENSIONNC.COM ~ NPCAI Supplement Insurance for Individuals Program

Aflac policies are 100% employeepaid and area available on a voluntary basis. Many companies choose to make AFLAC policies available as a cost effective solution to help employees with the raising cost of out-ofpocket health care expense. Member Discount Rate - 5% to 10% Discount over direct rate.

Blue Print for Becoming a Hawaii Licensed Contractor

There is often a great deal of misunderstanding about marketing. People often consider marketing to be the same as advertising. It's not. Advertising is only one part of marketing. Very simply put, marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return. There are two types of marketing activities – active and passive. Active marketing activities give you the greatest exposure, establish connection and creditability, and get you greater results quicker.

• • Resources to Keep Your Business in Play. A Tailored Approach for NPCAI Members.

Blueprint By State

• • •

Speaking Training events like workshops and seminars Networking at meetings, organizations and such Social networking with purpose Creating joint venture and alliance partnerships

Passive activities are activities you need to be performing in your business but aren’t as direct in generating income but very effective just the same for generating awareness, growing your list and creating interest.

• • • • •

Article marketing Blogging Maintaining your website Working on your brochure Keep in touch activities – like sending cards, notes and newsletters

If you are committed to growing a successful business, then until you have reached the level of success you desire.

The Department of Commerce & Consumer Affairs Professional & Vocational Licensing Division - Hawaii Contractors Licensing Board Verna Ord, Executive Director Post Office Box 3469, Honolulu, HI 96801 USA Physical Location: King Kalakaua Building 335 Merchant Street Rm #301, Honolulu, HI Google Map Phone: 808-586-2700 Fax: 808-586-2689 Toll Free: 1-808-586-3000 E-mail: Website: boards/contractor The Department of Commerce & Consumer Affairs Professional & Vocational Licensing Division requires a C-25 Institutional and Commercial Equipment Contractors Classification to install playground Equipment. Along with the application, you must submit financial statements, surety bond, General liability insurance and workers' compensation insurance. To install bleachers and grandstands you must have a C-48 Structural Steel Contractor License and to install Play Court surfacing you must have a C-3b license. In 2009 they had a new Contractor application deadlines. Contractor Sole Owner Application has been updated. The Department of Commerce & Consumer Affairs Professional & Vocational Licensing Division now offers discounts on online renewals.

Sylvia Salazar, Executive Director

Steffanie Staples 8833 S Redwood Rd, Ste D, West Jordan, UT 84088 801-674-6310

The statement and opinions express in the foregoing articles are those of the author, and not those of NPCAI. Copyrighted © 2011. International Playground Contractors Association. The Playground Insider is a registered trademark owned by the International Playground Contractors Association. All rights reserved. This is members ezine.

January 2012 The Playground Insider Newsletter  

• A monthly e-zine newsletter "THE PLAYGROUND INSIDER" updating all members on the International Playground Contractors Association (NPCAI),...