NowVIZ / Rondae Hollis-Jefferson

Highlighted by a fascinating entrepreneurial spirit, Cobb’s unforgettable career would evolve into taking on the role of team ownership, aptly named Jennifer Jo Cobb Racing.

With the team making its debut at the 2010 NextEra Energy Resources 250 at Daytona, the drivers that have raced for her team included the likes of Korbin Forrester, Matt Mills and Tommy Regan. Launching a unique brand, known by the sobriquet Driver Boutique, it was the start of an admirable effort which saw Cobb determined to positive shape her racing destiny. Having rebranded her apparel lines into combined DrivenSwag.com shop in 2014, a key focus remains on proceeds from sales encouraging other women to follow their racing dreams.

Additionally, serving as the founder of Driven2Honor, which was launched in 2011, such a commendable initiative has allowed Cobb to add the classification of sporting humanitarian to her compelling body of work, subsequently enhancing her empowering legacy on the race track. Geared on recognizing the wondrous women and their brave service in all branches of the United States Armed Forces, the objectives were two-fold. From the outset, all proceeds raised go towards assisting homeless female veterans.

Orchestrating an opportunity for the valiant female military members (past or current) a treasured chance to gain a VIP experience at every NASCAR event that Cobb competes in, it is the kind of poignant gesture that exemplifies the positive impact of what women can achieve in sport.

What lies at the heart of the narrative is literally a drive to succeed. Having carved a legacy as one of the circuits most consistent racers on the Camping World Truck Series, the focal point of Cobb’s energetic career is one built on compassion and desire. Fueled by the constant reminder that every race is an exultant opportunity to make history, Cobb is a beacon whose influence shows no signs of slowing down.