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2013 TRADE SHOWS Atlanta International Gift Market

AmericasMart 2 West January 9-16th showroom 879a Chicago Housewares

McCormick Place South March 2-5th booth s524 Toronto CGTA

Toronto Congress Center January 27-31st booths 7403 & 7453 Frankfurt Ambiente

Messe Hall 1.1 February 15-19th booth C55

A percentage of the profit on the sale of the Danica/NowDesigns product-line goes to Education without Borders. The objective of the foundation is to foster educational opportunities and provide educational facilities in disadvantaged regions of the world.

BY USING A 10% POST-CONSUMER WASTE PAPER STOCK WE ARE SAVING

2

180

972

65

TYPICAL

POUNDS OF

GALLONS OF

POUNDS OF

TREES

GREENHOUSE GASES

WATER

SOLID WASTE

This catalogue is printed in Canada on paper certified by the Forest Stewardship Council, supporting responsible forest management worldwide to meet the needs of the present generation without compromising those of future generations.

toll free 866.253.9001 • fax 604.255.6151 www.nowdesigns.net • info@nowdesigns.net 2150 Peace Portal Way, Blaine, WA 98230 USA

phone 604.255.6150 • toll free 888.632.6422 • fax 604.255.6120 www.danicaimports.com • info@danicaimports.com 1915 Stainsbury Ave, Vancouver, BC V5N 2M6 Canada

ST I T C H

S H U T LE T Spring + Summer 2013


We have been weaving. Meticulously dyeing our yarns, warping our looms, rhythmically passing our shuttle back and forth, and marveling at the patterns and textures that slowly become apparent, one thread at a time, over thousands of years.

We have been printing. Mixing our pigments, cutting our blocks, stretching our screens, transferring the products of our imaginations onto cotton and linen and silk.

We have been stitching. Needle and thread in hand, thimbles at the ready, beads sorted in piles, we embroider and embellish.

Stitch & Shuttle is a celebration of the history, art, and craft of textiles.

Danica/Now Designs has partnered with designers and craftswomen in India to bring you a collection of table linens, kitchen textiles and cushions that fuse rich textile traditions with a thoroughly modern aesthetic.

cushion fillers included

Priti Cushion woven 17 × 17” SS0103

Weave Stitch & Shuttle into your store.

Design Manager Andrea Brown Product Development Manager Jonathan Braude

Photography Sweet Heirloom Photography Lumina Romanycia Photography

Styling Natalie Bjordal

Design Team Elisa Cachero Åsa Cederholm Lindsay Chetek Erin Gibbs

Sherry Jang Christie Klüft Sue Lepard Mamio Marais

Sonia Cushion printed, sequined detailing 17 × 17” SS0093

Indira Cushion ikat woven 17 × 17” SS0112

Siya Cushion embroidered 17 × 17” SS0104

Rai Cushion printed, sequined detailing 17 × 17” SS0094

onyx COLLECTION 19


Capri

4

Island

Capri Sunset

8

indigo

onyx

16

10


4

stitch & shuttle Spring + Summer 2013


CAPRI Island

Citrus hues bring refreshment to those thirsting for clean, bright style. Crisp lime greens accented with lively turquoise enhance the home with just the right amount of color. All items are 100% cotton unless otherwise noted.

Hailey Stripe Potholder woven 8 × 8” SS0042 Hailey Stripe Mitt woven 7 × 13” SS0041

Darsana Placemat woven 13 × 19” SS0033 Hailey STRipe Apron woven 28 × 32” SS0040

Darsana Tablerunner woven 13 × 72” SS0034

Iksha dishtowel AppliquÉ 18 × 26” SS0043

CAPRI ISLAND COLLECTION

5


Saanvi NapkinS woven, scalloped contrasting edge 20 × 20” Red SS0001 Turquoise SS0030 Akshara Chairpad Printed 15 × 15” SS0038

Nisha Cushion Embroidered 17 × 17” ss0039 includes cushion filler

Akshara Tablecloths printed center, solid woven border 55 × 55” SS0035 60 × 90” SS0036 60 × 108” ss0037

Damini Napkin ring Beaded SS0032

Devani Napkin ring Beaded SS0031

6

stitch & shuttle Spring + Summer 2013


Aarya potholder WOVEN 8 × 8” ss0013

Aarya CHAIRPAD woven 15 × 15” SS0009

Aarya DISHTOWEL woven 18 × 28” SS0014

Aarya Tablecloths woven 55 × 55” SS0005 60 × 90” SS0006 60 × 108” SS0007 60” Round SS0008

Avani Napkin ring fabric SS0002

Aarya APRON WOVEN, solid pockets & straps 28 × 32” ss0011

Aarya Mitt WOVEN 7 × 13” SS0012

CAPRI ISLAND COLLECTION

7


CAPRI Sunset

Sandy neutrals are saturated with juicy tones of orange and yellow. Touches of sunset red and aqua blue dance with leafy green in this tropical collection . All items are 100% cotton unless otherwise noted.

FRONT

BACK Priya potholder WOVEN 8 × 8” SS0028

Diya Chairpad Woven 15 × 15” SS0021

Mitt Priya WOVEN 7 × 13” SS0027 Sanjana Napkin ring Beaded SS0016

Diya Napkins Woven 20 × 20” SS0015

Diya Tablecloths woven 55 × 55” SS0017 60 × 90” SS0018 60 × 108” SS0019 60” ROUND SS0020

8

stitch & shuttle Spring + Summer 2013

Priya DIshtowel woven 18 × 28” SS0029

Priya Apron woven 28 × 32” SS0026


kyra Tablerunner woven 13 × 72” SS0023

kyra Placemat woven 13 × 19” SS0022

includes cushion filler

Navya Tablerunner woven 13 × 72” SS0004

Jiya Cushion embroidered, solid color cotton reverse 17 × 17” SS0010

Navya Placemat woven 13 × 19” SS0003

Radhika Cushion embroidered silk, solid color silk reverse 17 × 17” SS0025 includes cushion filler

Radhika Tablerunner embroidered silk, solid color cotton backing 13 × 72” SS0024

CAPRI sunset COLLECTION

9


IKAT textiles Ikat is an ancient dyeing technique used for creating patterns in textiles. For Stitch & Shuttle we use authentic Ikat fabrics, not printed imitations.

10

stitch & shuttle Spring + Summer 2013


Watery blues and rich sapphires color this collection that transports you to the ocean on a mid-summer day . Ikat weaves, subtle textures and intricate prints add depth to this color story . All items are 100% cotton unless otherwise noted.

Ila Napkins ikat Woven 20 × 20” SS0048

60” round SS0061 Ila Tablecloths ikat Woven 55 × 55” SS0044 60 × 90” SS0045 60 × 108” SS0046

Sunita Tablecloths ikat woven 55 × 55” SS0058 60 × 90” SS0059 60 × 108” SS0060

60” round SS0047

Ila Chairpad ikat woven 15 × 15” SS0052 Sunita Placemat ikat Woven, Fused Solid Color Backing 13 × 19” SS0062

Ila Placemat ikat Woven, Fused Solid Color Backing 13 × 19” SS0049

Ila Cushion Ikat woven 17 × 17” SS0051 includes cushion filler

Ila Tablerunner ikat woven, Fused Solid Color Backing 13 × 72” SS0050

Sunita Tablerunner ikat woven, Fused Solid Color Backing 13 × 72” SS0063

indigo COLLECTION

11


12

stitch & shuttle Spring + Summer 2013


Kaiya printed 55 × 55” SS0071 60 × 90” SS0072 60 × 108” SS0073 60” round SS0074

Shikha Tablerunner Printed, Fused Solid Color Backing 13 × 72” SS0081

BACK Kaiya Placemat Printed, double-sided 13 × 19” SS0075

Shikha Napkins printed 20 × 20” SS0080

Kaiya MITT printed 7 × 13” SS0077

Kaiya Potholder printed 8 × 8” SS0078

Kaiya Apron printed, solid woven pocket & straps 28 × 32” SS0076

Kaiya DIshtowel printed 18 × 28” SS0079

indigo COLLECTION 13


14

stitch & shuttle Spring + Summer 2013


Kashmira Napkins woven 20 × 20” SS0064

Aditi Chairpad printed 15 × 15” SS0057

ASA Cushion embroidered, solid color reverse 17 × 17” SS0070 includes cushion filler

Kashmira Mitt woven 7 × 13” SS0066 Shipra Cushion embroidered, solid color reverse 17 × 17” SS0082

Kashmira Potholder woven 8 × 8” SS0067

includes cushion filler

Aditi Potholder printed 8 × 8” SS0055

Aditi Mitt printed 7 × 13” SS0054

Aditi DIshtowel printed 18 × 28” SS0056

Kashmira DIshtowel woven 18 × 28” SS0068

Kashmira Apron woven, solid pockets & straps 28 × 32” SS0065 Aditi Apron printed, solid pockets & straps 28 × 32” SS0053

indigo COLLECTION 15


ONYX

The river rock neutrals in this collection range from the deepest onyx black to the silver lining of a grey cloud. Sparkling embellishments make these neutrals dazzle and Ikat weaves and linen textures add refinement to the color story . All items are 100% cotton unless otherwise noted.

Neera Napkins WOVEN, 100% linen 20 × 20” SS0100

60” ROUND SS0099 Neera Tablecloths WOVEN, 100% linen 55 × 55” SS0096 60 × 90” SS0097 60 × 108” SS0098

Sonia Chairpad printed, double-sided 15 × 15” SS0095

Sonia Napkins PRINTED 20 × 20” SS0087

BACK

Sonia Tablecloths printed border, solid woven center 55 × 55” SS0083 60 × 90” SS0084 60 × 108” SS0085

Indira Napkins ikat woven 20 × 20” SS0110

60” ROUND SS0109 Indira Tablecloths WOVEN 55 × 55” SS0106 60 × 90” SS0107 60 × 108” SS0108

16

stitch & shuttle Spring + Summer 2013


Indira Tablerunner Woven, Fused Solid Color Backing 13 × 72” SS0111

Priti Tablerunner woven 13 × 72” SS0102

BACK

Sonia Tablerunner Printed, double-sided 13 × 72” SS0089

PRITI Chairpad woven 15 × 15” SS0195

Priti PLACEmAT woven 13 × 19” SS0101

BACK

Sonia PLACEmAT printed, double-sided 13 × 19” SS0088

onyx COLLECTION 17


Rai Potholder printed 8 × 8” SS0092

Ullu DIshtowel printed 18 × 28” SS0114

Gauraiya DIshtowel printed 18 × 28” SS0113 Rai Mitt printed 7 × 13” SS0091

18

stitch & shuttle Spring + Summer 2013

Rai Apron printed pocket & Straps, solid woven base 28 × 32” SS0090


We have been weaving. Meticulously dyeing our yarns, warping our looms, rhythmically passing our shuttle back and forth, and marveling at the patterns and textures that slowly become apparent, one thread at a time, over thousands of years.

We have been printing. Mixing our pigments, cutting our blocks, stretching our screens, transferring the products of our imaginations onto cotton and linen and silk.

We have been stitching. Needle and thread in hand, thimbles at the ready, beads sorted in piles, we embroider and embellish.

Stitch & Shuttle is a celebration of the history, art, and craft of textiles.

Danica/Now Designs has partnered with designers and craftswomen in India to bring you a collection of table linens, kitchen textiles and cushions that fuse rich textile traditions with a thoroughly modern aesthetic.

cushion fillers included

Priti Cushion woven 17 × 17” SS0103

Weave Stitch & Shuttle into your store.

Design Manager Andrea Brown Product Development Manager Jonathan Braude

Photography Sweet Heirloom Photography Lumina Romanycia Photography

Styling Natalie Bjordal

Design Team Elisa Cachero Åsa Cederholm Lindsay Chetek Erin Gibbs

Sherry Jang Christie Klüft Sue Lepard Mamio Marais

Sonia Cushion printed, sequined detailing 17 × 17” SS0093

Indira Cushion ikat woven 17 × 17” SS0112

Siya Cushion embroidered 17 × 17” SS0104

Rai Cushion printed, sequined detailing 17 × 17” SS0094

onyx COLLECTION 19


2013 TRADE SHOWS Atlanta International Gift Market

AmericasMart 2 West January 9-16th showroom 879a Chicago Housewares

McCormick Place South March 2-5th booth s524 Toronto CGTA

Toronto Congress Center January 27-31st booths 7403 & 7453 Frankfurt Ambiente

Messe Hall 1.1 February 15-19th booth C55

A percentage of the profit on the sale of the Danica/NowDesigns product-line goes to Education without Borders. The objective of the foundation is to foster educational opportunities and provide educational facilities in disadvantaged regions of the world.

BY USING A 10% POST-CONSUMER WASTE PAPER STOCK WE ARE SAVING

2

180

972

65

TYPICAL

POUNDS OF

GALLONS OF

POUNDS OF

TREES

GREENHOUSE GASES

WATER

SOLID WASTE

This catalogue is printed in Canada on paper certified by the Forest Stewardship Council, supporting responsible forest management worldwide to meet the needs of the present generation without compromising those of future generations.

toll free 866.253.9001 • fax 604.255.6151 www.nowdesigns.net • info@nowdesigns.net 2150 Peace Portal Way, Blaine, WA 98230 USA

phone 604.255.6150 • toll free 888.632.6422 • fax 604.255.6120 www.danicaimports.com • info@danicaimports.com 1915 Stainsbury Ave, Vancouver, BC V5N 2M6 Canada

ST I T C H

S H U T LE T Spring + Summer 2013


Stitch & Shuttle Spring & Summer 2013