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The Legal Bit This book is Š All Rights Reserved. You may not sell this book, give it away, display it publically, nor may you distribute it in any form whatsoever. While reasonable attempts have been made to ensure the accuracy of the information provided in this publication, the author does not assume any responsibility for errors, omissions or contrary interpretation of this information and any damages or costs incurred by that. The author does not warrant or represent at any time that the contents within are completely accurate due to the rapidly changing nature of the Internet. This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. While examples of past results may be used occasionally in this work, they are intended to be for purposes of example only. No representation is made or implied that the reader will do as well from using the techniques. The author does not assume any responsibility or liability whatsoever for what you choose to do with this information. Use your own judgment. Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional. In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. You are encouraged to print this book for easy reading. Use this information at your own risk.

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How to structure your offline business for massive passive long term income… Would you like to greatly increase the amount of money your offline business brings in while reducing the amount of work you have to do to keep it going? How about freeing up your time to really grow your business or spend more time with family or friends instead of constantly chasing down new clients? This report will help you achieve those things, and more… It’s important to understand why running your offline business with the tried and tested structure I’m going to show you is so beneficial. First off, by building things up the correct way from the get go, you’re business is going to be a long term cash cow and not some flash in the pan. As long as the earth spins, local businesses will need online marketing services meaning that you and your family will have financial security long into the future. Forget the economy, recession and all the rest of that negative stuff, because if you build on a solid foundation, you’re offline business will be an on-going financial asset until such time as you decide to hand over the reins to a family member or sell it to the highest bidder. As well as financial security, these strategies, when put into practice will make it easy for you to provide an extremely high level service to every client you work with. Aside from the monetary advantages of running your business correctly, the fulfilment you get from this will be very rewarding in and of itself. There are a slew of other benefits to the approach I’m going to share, one of the most important being that you will never find yourself chasing your tail again. Instead you’ll be in full control of your and your own destiny. Most people who start up an offline business get stuck in a perpetual loop of chasing clients down and then fulfilling the work. Sadly, those people are a slave to their business and have to endure long hours while making barely enough money to survive.

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If you want to avoid being “that guy” then you will want to listen very closely to everything I cover with you in this report and be ready to change your mindset and the way you approach your offline business.

What a solid sales process will do for you… This stuff seems like it should be common sense but for some reason, most offliners don’t seem to bother putting together a solid sales process (otherwise referred to as a sales funnel). Let’s put it down to us being a little over eager to get started and wanting to jump ahead to the “let’s start making money” part. It is true that without any preparation and just a simple script and product knowledge, you can go out and make some sales but if you don’t have a solid plan, your business is going to end up in the Bermuda Triangle before too long. In this report you’re going to find out how to build a strategic marketing funnel that will allow you to serve less clients, make more money and have more free time than ever before. That might seem counter intuitive so let me explain a bit further. Instead of going after volume you should be going after quality. Instead of packing in the numbers, it’s time to aim for clients who “get it”. Then, through the benefits of the sales process, you will extract maximum client value from each business you work with while always providing a high level service. So how will this look in practice? In the past, a client who was worth $400-$600 with a one off sale will now have the potential to grow to a $3k-$6k per year client as they progress with your business. This is achieved by implementing a process that continues long after the prospect has become a paying client. In fact, the sales process is arguably even more important after the client has come on board and I’ll explain that more in in just a moment. All this might sound a bit foreign to you at the moment – don’t worry. I’m going to lay out exactly how you can achieve amazing results while working less and I’ll break it down into simple steps so that you can easily follow and implement everything.

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Painless Client Acquisition The first part of the process is the very familiar prospecting stage. Usually this consists of finding some numbers to call and phoning them with a script to pitch the client on the product or doing the same but using letters or emails in place of phone calls. Either way the idea is to get clients to pay you for whatever service you’re offering. This is a great way to get started and take action but you can optimise this process and get way better results than you would if you just ran at it and hoped for the best. Simple things like calling existing advertisers because you know they will be more likely to listen to you than the people who are not advertising, give you an immediate edge. If you spend a day making 200 calls to any random business you might pick up a few interested customers but its hard graft and you will be dealing with lots of rejection! If instead you focus on businesses who are already forking out for advertising and you target those who do not have a mobile site, how much easier does your job become? This is one tiny distinction that will make a huge difference. There are plenty of other little tweaks you can make to your existing game to get better results and the end result is a well-oiled sales process. I’m going to cover everything that has made me highly successful right here, in this report. To keep things simple we’re going to talk about the sales process in two parts for the purposes of this training. 1. Pre Sales Process (Before the prospect becomes a customer) 2. Post Sales Process (After the prospect becomes a customer) We’ll start by going through the tried and tested sales process that I use. Remember, you have your sales process diagram worksheets and also templates to keep you on the right track with all of this stuff. Refer to them often when you put this information into practice.

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How to nail the Pre Sales Process Getting clients is one of the most covered topics in the offline marketplace and yet, people never seem to talk about building a solid, repeatable, scalable process that delivers clients like clockwork. I’m now going to give you a tried and tested sales process that works brilliantly and I’ll lay it down in step by step format so that you can follow it starting from today. Because Mobile services are so damn hot right now, we are focusing on Mobile Services for the purposes of this training however you can slot in any other service in place of mobile if you so desire.

Step 1 – Niche Selection It’s important that you decide what niches you would like to enter and understand that each business type has a set of nuances that you will gradually become more and more familiar with as you get to work with these business owners. Specialising in a few particular niches will greatly help you establish your business and grow your network. Simple things like understanding the business systems they have in place and even the industry jargon makes it possible for you to integrate and become one of the gang. If you don’t focus on just a few key niches, it makes things more difficult. When selecting a niche, you need to look for the characteristics that will make for the kinds of customers you want to work with. The first question you should ask yourself is, can they afford you? Here are some things you want to consider going after: -

High cost per transaction (Roofing, Dentists) High customer lifetime value (Restaurants, Coffee Shops) Business to business activities (Accountants, PC Repairs) New media savvy industry Like minded business owners

So to sum that up, if you can get one or multiple of the above boxes checked, you’re going to be looking at a profitable niche.

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You should be looking for business types who will be able to pay for a quality service, will be able to provide you with referrals, understand the necessity of IM and people who are likely to be on a similar wavelength. So if you’re the type of person who is a little bit squeamish a butcher shop might not be the niche for you. On the other hand, if you’re a pet lover, targeting a vet might not be a bad idea at all. I know these things may seem obvious it always amazes me how many people skip this stage and don’t put any thought into their niche selection. So, select a niche that makes sense for all of the reasons above and you’re ready to move on to the next step.

Step 2 – Find Qualified Prospects Next up you want to find customers who are likely to be interested in what it is you are offering, which is effectively help for local clients to attract additional business. One of the best ways to qualify customers is by locating those who are already spending money on advertising. To do this, you can either look locally or further afield. To begin with, you’re probably going to find locally to be the easiest option and if you stick your head above the parapet in your local area you’ll find all kinds of local adverts floating around for you to take action on. Here are some of the best sources: -

Local Press Local Radio Billboards Pay Per Click Yellow Pages Paid Advertising Niche Magazines Taxis Trade Shows Flyers

The thing about some of these forms of advertising is that they are out-dated and no longer produce worthwhile results.

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For that reason, you’ll find that many of the local businesses using these forms of advertising are ready to consider a new approach. I’ve found newspaper ads to be particularly lucrative. It is also worthwhile considering the size of business you are looking to work with. It’s best to begin with smaller “mom and pop” style businesses and move from there. It is possible to target the larger multi-branch businesses but that generally takes much more time and often requires multiple meetings and hoop jumping. I’ve had success in that area but I prefer going after tight, close knit businesses who understand marketing and have money to spend – it’s way more relaxed.

Step 3 – Find Their Pain Now that you’ve found clients who are both able to afford you and currently advertising, you want to ask yourself a few key questions about their business and presence to see where you can slot in and help them. If you are offering mobile services, it’s going to be easy to find businesses who meet the criteria of: -

Money to spend Currently advertising No mobile site

Every time you find a client that checks all three of these boxes, it’s a very good opportunity to make a sale and draw them into your funnel as a paying customer. Mobile websites are a fantastic gateway product to other things such as Apps, SMS, Mobile List Building, Mobile SEO and the rest. Mobile sites are also extremely easy to deliver which is going to be important later in the process. Regardless, whatever the service you are offering, you should carry out relevant audit of their current presence. Figure out what they are doing well and where they need help. Look at the following: -

Website Any print advertising Facebook

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-

Twitter Video Ads PPC Advertising Newspaper Ads

By doing this, you’re going to uncover things that they currently need help with. Don’t spend hours on end on this. Just a quick 5 minute look at each customer is all it takes. Take note of the good the bad and the ugly. Also make note of what some of their current issues might be costing them… This intelligence is going to come in useful in the next stage.

Step 4 – Approach with Solution Now that you’ve discovered some important info about the client, you can put that to good use. It’s time to approach them. It’s important to realise that while there are a multitude of different ways to approach a client including email, telephone, walk in, direct mail, social media and more, they all amount to the same thing… Getting your message in front of the client and getting their attention. Regardless of which strategy you do decide to use the key to getting fast results is consistent action. If you can commit to taking consistent action and getting your message in front of prospects every single working day then you’ll very quickly start to see results and sales. Keep this going and you will have a constant stream of new customers paying you for your services. It’s really as simple as that. If you’ve done everything right up until stage 4 and you put in the consistent effort during this stage, results happen. I’ve experienced it and my coaching students experience it when they follow my steps. For the purposes of this report I’m going to run you through a very simple way to get clients which involves picking up the phone and introducing yourself.

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The reason I’ve opted for this over other prospecting methods for the main report is that this is the way that myself and countless others have found to be the absolute quickest route to the cash. Now, you might not be in a position where making money immediately is a dire concern but if I was to hazard a guess I would probably say that you want this process to happen as quickly as possible. You should consider this approach as the way to get things off to a very fast start. If you are not keen on picking up the phone DON’T PANIC  I’ve also included an alternative fast start method in the form of a supplementary PDF as part of this product. This involves a very powerful video strategy I use to get quick up front sales. Anyway, with that said, let’s get on with bringing in some paying clients… For the purposes of this stage of the process, I’ve included two approaches and both work. Approach 1 is to arrange a meeting where you go out, close and pick up a cheque (as early as today). Option 2 is where you do everything remotely, without a meeting which gives you location freedom. Approach 1 – Arrange a meeting Because these customers are already advertising, it’s really simple to book a meeting with them about their current marketing efforts, especially if you make it very easy for them to agree to it. How do you make it easy for them to say yes to a meeting? Make sure you pique their interest by explaining to them you would like to show them how having [x] can improve their bottom line or something to that effect. Where x is, insert the solution to the biggest problem you found with their marketing in step 3. You also want to make it clear you don’t need a lot of their time. Tell them you just need 15 minutes. In reality, it may take longer than 15 minutes, but only if the customer is really engaging with you and if that is the case, everyone’s happy. It’s easier to get the customer to walk that initial few yards with you than asking them to walk a mile right off the bat isn’t it? I’m going to give you a very simple script that works like crazy for booking meetings with business owners via the phone.

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I really have to give props to a fellow named Warrior Ben who posted this up on the Warrior Forum a long while back. I tested this out and was able to book 5 meetings in one afternoon of calling businesses who were advertising in my local newspaper. 5 meetings in around 2 hours, I had to scrape myself off the ceiling shortly after. “Hi There, I’m a local business marketing specialist here in Glasgow and I specialise in helping businesses like yours increase the amount of custom they get using the internet. The main reason I’m calling is to arrange a brief 15 minute meeting with you to show you how having a mobile optimised website will bring you in new customers. How’s tomorrow at x.xx am?” This is ideal for those of you who don’t like to cold call because there isn’t a whole spiel to get through. The outcome is either going to be “Fine”, “Can we do it at a different time” or “No Thanks” If you’ve never tried cold calling before, give that script a try with 20 customers who are already advertising and I promise you’ll love the result. We’re going to cover how to handle the meeting in the next section. Approach 2 – Phone Close The reason we go to meetings is to build trust with the client and show them that we are real people who know what we’re talking about. In the absence of a meeting, you can build trust with your customer by providing something up front. This doesn’t mean you have to give something away for free. This can be a sample, mock-up or demo of sorts. Sticking with the example of a mobile website, you have found customers who are advertising, have a website but have no mobile site. These are prime targets so spending 10 minutes to create a mock-up for those who are interested after a phonecall is time very well spent. They need a mobile site, they’re advertising already and they expressed an interest = very likely to close.

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Step 4 – Meeting You arrive at the meeting already armed with the info you’ve researched about the business in your initial fact find. In your own mind, you know this customer has a massive gap in their marketing because they have no mobile website. The customer has agreed to the meeting so you can assume you definitely grabbed their attention and that they have an interest in your mobile site solution. Rather than going in all guns blazing trying to sell, you should carry out a fact find at this stage and get the customer talking. Ask tactical questions that get the customer to open up and give you the ammunition you need to close the sale later in the meeting. Always keep your number 1 goal in mind as you go through the meeting process which is to close the customer on a mobile site. Be very pleasant and helpful but don’t be afraid to take complete control of the meeting. You do this by asking leading questions. If you don’t take control, the danger is that the meeting will turn into a Q&A session on all things internet marketing with you as the host. It’s helpful to have a structure in mind when you go in to work from so let me break down the simple structure that allows me to close 90%+ of meetings I go to. -

Greeting - Introduce Yourself Small talk – Compliment their office/staff/business Briefly talk about non business topic: weather/current affairs/whatever Go right into the fact find - Ask questions related to the problems you found with the customers marketing presence when you researched them This will bring up pain points and position you well for the next stage Some example questions: o Your website is very nice but you don’t have a mobile site, why is that? o How is your website currently performing for you? o What level of new leads do you have coming from your site? o I noticed you have a Facebook page, how is that going? o I noticed you run a newsletter, how many subscribers do you have?

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-

-

-

-

The customer should open up and give you answers to these questions and you should be taking note of everything (either mentally or on paper) Each piece of info here is like a bullet. Gather up those bullets. When you have a good picture of how the customer feels just ask them if you’ve covered everything or was there anything else they wanted to add? This extracts the final pieces of valuable info, if anything was missed Now you can move on to the next stage which is offering a solution to these problems A demonstration works very well here, so if the main problem was a lack of mobile site, you can do a demo of their current site on your smartphone compared with a mobile site example. If you’re going with a solution that can’t be demonstrated live easily, explain to the customer how it works in the most basic form you can. Ensure that the customer is able to comprehend what you are explaining 100% because if they don’t, they will not buy. Be aware that confusion will often lead to them wanting “time to think” When you have demonstrated or explained the solution and got the customer excited about this you should transition to the close. If you’ve done everything right up until now, the close should happen naturally. Assume the sale throughout and when it comes to closing just state the price tell them you can get it done by x date and ask them how they would like to pay. “Excellent, thanks for all the information you’ve given me on this, you’ve been really helpful. I’ve got everything I need now to put together a really sharp mobile site, like the one I’ve shown you today. I can get that started for you today and have it finished for this time next week. I usually just take a down payment of x at this stage. What’s best cheque or cash?” Hash out the details and leave with a cheque

Now you can use that winning structure or you can modify it to suit your own style or needs but the important thing here is that you’re prepared. If the customer goes off on a tangent and starts asking random questions, that’s fine, just politely answer and steer the ship back on course. One of the number one mistakes I see people making is just bowing down to the customer and letting them control the thing. That often leads to a lengthy session

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where you’re just answering their questions and often, you will never see any return for your work. Go to the meeting with your main goal being to walk out with a cheque and never be afraid to go for the close at the end. If you don’t ask for the close, you’ll rarely make any sales. The customer may very well be ready to buy, but without a little nudge in the right direction, they may feel better “thinking about it” which all too often ends in nothing happening. Finally, even though you are going to ask for the close, don’t put undue pressure on the customer or they will be put off. Again this is from experience. When I started out I was a little bit over zealous and lost a few deals that way. When you deliver your close and ask for the sale, go quiet, don’t say a word and let them be the next to speak. Sometimes that might be a bit uncomfortable but you’ve said everything you can and you have to let them come to a decision. Good news is, if you’ve done everything correctly up until now, there’s a good chance the answer will be yes.

Step 5 – Turn the customer into a raving fan Now that you’ve got a customer and they’ve paid you up front for the work you will be doing, you have their full attention. At this point is absolutely crucial that you are 100% professional and deliver a very prompt service that kicks ass. You also want to make sure that you keep the customer informed of the process all the way – they love this because it makes them less nervous about the $400 or whatever they’ve currently got in the wind. If you can do the following, you’re customer is going be ecstatic: -

Provide a first class service/solution Do everything you promised Deliver the solution sooner than expected Keep in touch and keep them informed Deliver a little something extra that they weren’t expecting

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Providing a first class service is an easy one, you know how to do that and the same goes for fulfilling your promises. Delivering the solution sooner than expected is just a case of giving yourself an extra buffer before the completion date but it makes you look like a star and improves the client experience. Keeping in touch and keeping them informed is so easy to do but take it from someone who has dealt with a high number of clients, they massively appreciate this. Delivering a little something extra can be as simple as getting them a flyer designed on Fiverr to advertise their new mobile site or getting a nice business card or logo designed for them. While the last stage isn’t essential, for $5 you can massively increase the value you deliver to the customer and this helps turn them into a raving fan.

How to get maximum customer value with a solid Post Sales Process Okay, so you’ve now brought your customer on board and they’ve paid you for an initial product or service. In this case we’re talking a mobile website. What do you do? Most people move on and find another customer and start the entire process again which is a huge mistake. It’s common knowledge that customers who have already bought something from you are likely to do so again. You now want to be ready with an upsell that is going to add even more value for the client while bringing in either a substantial one time sale or some kind of monthly residual payment. The cool part is, because the client is now your raving fan, they’re listening to everything you tell them and they are highly likely to take your advice if you offer something that is a natural follow on from the initial sale and seems valuable. A mobile site is such a great product to start with as its valuable, easy and quick to put together and not too expensive. It’s a great entry to the sales funnel and a natural progression to other services.

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So your post sales funnel should include several stages of optional upsells that are offered at specific intervals. The first being immediately after the mobile site has been completed and the customer is happy. Here is an example of a simple but powerful post sales funnel:

(*Mobile List Building) This funnel will continue beyond Upsell 2 but this is enough to illustrate what I’m talking about. Having this process in place means the difference between having a $400 client and a potential $5,800 client over a 12 month period. Think about it this way 25 such clients would mean a $145k in a year. Ask yourself, how much easier is it to work with 25 valuable customers who get it rather than constantly prospecting and bringing in new blood, all the time? Now of course, not everyone is going to say yes all of the time but because we’re working with people who are already advertising and understand the value of marketing who are also now your raving fan, there’s a high chance they will take your advice. Let’s say you bring in 1 customer per week for the next 12 months. Even if you only get a 25% upsell conversion ratio, which is way lower than you will get if you follow you the sales process. That gives you around $68k in upsells from those 50 customers in the first 12 months of implementing this along with $20k in front end sales. $88k for working with 50 customers is pretty sweet. Especially when you consider that you would have to make 220 new client sales to get to the same earnings if you were working without a solid upsell process.

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So, I hope this process has got you thinking about the possibilities. Remember that this is just one simple example of a post sales funnel for mobile services, you could switch that up to suit anything you do for example:

Final point: For this to really work in a massive way, you must deliver massive value in every part of the funnel the same way you did in the front end.

Setting up a six figure funnel A six figure funnel doesn’t have to be any deeper than what you see above. To make it work you just have to make sure you stick to the program and nurture every paying customer that comes in. Most offliners are able to bring a few paying customers into their business but the sales process after that is often neglected. By implementing a post sales funnel you are going to do less prospecting, deal with a smaller more ‘tight knit’ group of clients which means more money for you and a great deal less work. To set up your upsell funnel, you simply need to plan what products and services come immediately after the customer buys and is satisfied with the service you provide. The idea is to have an overall strategy. Be proactive rather than reactive. So, think about what your initial offering is going to be and then plan your upsells out from there. Keep in mind: -

It’s good to have a low cost ($300-$500) entry to your sales funnel Your upsells should provide more value and command higher prices Your upsells should build in monthly residual You MUST deliver massive value at every stage

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Think of the post sales funnel as entering the circle of trust. You want to ease the customer into the trust zone with a low cost offering and really impress them. After that, it’s going to be much easier to sell them on the idea of a monthly service or a higher priced solution like a Mobile App.

Multiplying your client base By following all of the steps I’ve laid out so far, you’re going to find that referral work will come your way naturally. Clients, who become rabid fans, naturally refer their friends and associates to you with glowing recommendations. These referrals are worth their weight in gold and a sure fire sign that you’re doing your job well. You can actually increase the likelihood of this happening quite considerably by giving your clients a nudge in the right direction. To do this, you can simply ask the question at semi-regular intervals “Do you know of anyone who would benefit from any help with their online marketing?” You can take this a stage further and set up a referral program where you offer bonuses and freebies in exchange for referrals. Going back to the earlier stages of the sales process, if you’ve chosen your niche with B2B in mind, the flow of referral work alone can keep you very busy. An example of a great business type is Accountants. Some of those guys deal with hundreds of businesses. Do you think if they are already drinking your cool aid that they might drop your name the next time their client asks where they can get a website done or something similar? You can bet they will.

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Avoid these common pitfalls to ensure your rapid offline success… I’ve now laid out a failsafe offline sales process that includes starting from ground zero and takes you through getting clients and extracting maximum value to ensure you are on the road to a six figure business. With the information you’ve just consumed, the tools I’ve provided and your own enthusiasm you have everything you need, almost. Just before you get started I want to alert you to some of the most common stumbling blocks so that you can avoid them and make speedy progress. These are things that caused hiccups in my journey, so now with my experience you can bypass them.

Don’t try to do everything in a day When people set out on this journey, there is a tendency to work around the clock for long periods of time without breaks. Don’t get me wrong you should work hard. You should also reward yourself for the hard work by taking breaks and enjoying your life. I learned the hard way last year, that cramming too much into each day and working 12 or more hours eventually catches up with you and leads to burn out. I also found that I was never satisfied because I could never get to the end of the list of tasks I had each day. Often massive tasks that I had slated to be done in day wouldn’t get started due to massive procrastination. Looking back, those tasks that I set were just too formidable and caused my productivity to plummet. This is common. Here are some top tips, from my experience, to massively boost your productivity: 1. Structure each day with a list of tasks 2. Break big tasks down to small bite size tasks (eat the elephant one bite at a time)

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3. Start work early and get productive – You still have work to do before you can

4. 5. 6. 7. 8. 9.

live the IM lifestyle Take consistent effort every single day – slow and steady wins the race Evaluate all of the tasks that need to be done and figure out your 3 main money making activities Ensure you make progress with your three money making activities each working day Reward yourself for hard work by relaxing in the evenings and do whatever it is you do to relax be it music, TV, games or whatever else. Setup an overall master plan that dictates where you want to be by the end of the year – maybe that’s a six figure business, maybe it’s something else… Track your progress and adjust your course as appropriate

Remember, you’re in this thing for the long haul. Work hard but don’t completely sacrifice the rest of your life because the growth phase of your business is likely to last for years, depending on your goals and if you don’t live, you’re business will suffer badly, as will your personal life.

Look out for and avoid problem clients The early stages of the sales process are as much a time for you to vet clients as they are for you to try and win business. At first you’re going to be tempted to take on any client who comes your way but you should resist the temptation to do that in certain cases. Here are some things to look out for: -

Clients who mess you around and fail to show up for meetings Those who insist on beating you down on price People who come across as rude or off with you Those who are difficult to get along with right from the star People with no firm completion date Multiple points of contact

As you grow in experience you will be able to see many of these coming from a mile off but my advice is just be vigilant. Try not to waste time with customers who aren’t really “your kind of people”.

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Get rid of limiting beliefs In my position, I work with all kinds of people who are trying to build an offline business and one of the things that I see all the time is limiting beliefs. These are beliefs that students have either picked up or just created in their own mind, as they overthink how conversations with customers will go. Example: “I don’t think clients will want to pay me $400 for a mobile site when they can just go on to one of the mobile site builder services and pay $20 a month” This is an assumption not just about one client but about clients as a whole and this kind of sweeping generalisation comes up quite often when people are looking at reasons they might fail. In order to combat this, be aware that there are a multitude of different types of clients and yes, some will want to use a site builder but guess what? They’re not your market. Focus on the people who “get it” and work with them exclusively. You definitely don’t want to try and convince someone who would prefer to do everything themselves that they should work with you, because they’ll most likely turn into a problem client. Instead, find people who want to work with you and focus on giving them excellent service. The way to find those people? Follow the sales process and keep following it consistently. You will uncover the solid gold customers on a regular basis if you keep prospecting.

What can you expect if you implement a tight sales funnel and deliver constant value? OK, so you’ve picked up a training package which is by no means any kind of “quick fix” or “bright shiny object” and made it this far which tells me you are determined to succeed. The important thing now is that you act on the information. So what if you do take action, what kind of results can you expect?

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Let’s say you focus on bringing in at least one new client every week for mobile website design @ $400. (One client per week… EASY if you are able to put in a few hours per day) Some weeks you WILL get more than one new client if you take consistent action. Let’s say it balances out at 50 over the year, including holidays you take and so forth. This means 50 clients x $400 = $20,000. Of those 50 clients, let’s lowball and assume you get a 25% uptake for your immediate upsell. The immediate upsell nets you $2,400 so with a 25% uptake you’re looking at 13 x $2,400 = $31,200 At the six month point you pitch each client on your next upsell which is $3000 for a Mobile App 15% of your “raving fan” customers say yes so… 8 x $3000 = $24,000 So in total with a miniscule 25% / 15% uptake on your two upsells you are able to make $75,200 in a year while only taking on 1 new client per week. That’s not including additional upsell opportunities and referral work that will automatically land on your lap. When you include those, and get everything firing together, you have a six figure per year business…

What will this do for your day to day life? Your friends and family are going to be blown away by your achievements and the feeling of satisfaction that comes with that is pretty awesome. You will be working only with the clients who appreciate you and many of them will be super fans. This means huge job satisfaction. Best of all, as your business grows you’re going to have the freedom and money to do all the things that you’ve always wanted to do. That could be anything from taking a round the world tour to something as simple as dropping everything at short notice to take the family to a theme park.

www.leadoffer.net


Get Your Targeted customers for free www.leadoffer.net

In a business sense, this strategy will allow you to build residual income meaning that key tasks can be farmed out, prospecting staff can be hired and you can even think about things like a city centre office to raise your profile. Look around you, there are business that started where you are right now and currently sit in swanky, air conditioned offices with a team of talented staff members. They got there through hard work and following a solid sales structure. By setting things up in the way that I’ve shown you here, there really is no limit to how far you can scale – the choice is yours. Now it’s time for me to stop talking and you to take action. Good luck 

www.leadoffer.net

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